A.

Globalization
1. Causes
2. Impacts
3. Effects of Communication to
Globalization
B. Communicative actions
responsive to
globalization problems/
challenges/issues
1. articulate causes, impacts and effects of
communication to globalization; and
2. present how globalization affects their
lifestyle.
• The interconnectedness and
integration of the world’s culture
and economy, and infrastructure.
• transnational trade and investment
• rapid spread of ICT
• impacts of free markets on local,
regional, and national economies
• Process by which ideas, goods and
services spread throughout the
world.
• Disappearance of borders between
nations and the rise and increase of
international relations.
• Communication has become sophisticated
(use of laptops, iPads, phones)
• Conversation has been sacrificed for mere
connection
• Communicators seem to be more confident
and satisfied with their performance and
outputs when done with devices
• Technology is shaping modern relationships,
“alone together” as termed by Sherry Turkle

Watch Connected, but alone? by Sherry Turkle

https://www.youtube.com/watch?v=t7Xr3AsBEK4
&t=779s
1. Creation of a Global Village
• coined by Herbert Marshall McLuhan, a Canadian
communication theorist
• refers to the world viewed as a community in which
distance and isolation have been dramatically reduced
by electronic media (Merriam-Webster)
• people are connected by technology, and are dependent
to each other
• widespread use of social media facilitate the exchange
of ideas treating everyone as neighbor, instead of
stranger
2. Cultural awareness in verbal
and non-verbal communication
• develop the ability to catch subtle nuances of people’s
manner of speech when communicating across cultures
3. Creation of more business
opportunities
• allows business-minded persons to collaborate,
exchange ideas, and pursue new unexplored
opportunities across the world
4. Understanding of cultural diversity
5. Breakdown of cultural
barriers
• Globalization fosters cultural exchange in several
areas of concern such as but not limited to the
following:
• science
• arts
• technology
• philosophy
• religion
• music
• language
• barriers are less prevalent due to global exposure
and proper education
• cultural awareness
6. Relevance to education
• collaboration of education experts to deliver quality service
7. Creation of competitive
advantage
• proficiency in using various forms and
tools in communication, including
multimedia, to be able to bring across
effectively the meaning of messages
1. It has created a global village.
2. Communication technology improved political relations
among governments in the world.
3. Cross-cultural communication address the social needs
of people around the world.
4. Cheaper online-only sources in providing national and
international information has become pervasive.
5. Effective communication channels have led to the
globalization of banking industry.
6. The information highway has universalized the
transmission and influence of popular culture.
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