A.

Local Communication
B. Global Communication
C. Intercultural Communication
1. Exploring cultural dialectics
2. Cost of Cultural Ignorance
3. Managing Cultural Differences
D. Language Registers
1. demonstrate understanding on the concepts in
culture and communication;
2. articulate the cost of cultural ignorance;
3. identify and differentiate culturally appropriate
terms, expressions and images in communication
across cultures;
4. describe the language registers by categorizing
the spoken and written discourses; and
5. present the culture of different countries through
a mini exhibit.
• Local communication is being able
to communicate with the members
of your local area. It can either be in
your local language (mother
tongue), or a common language that
you speak within your town.
• Brownout • Dine in / Take out
• Comfort Room • Bottomless
• Batch • It’s for free
• Come again? • Tomboy
• Fall in line • Ocular Inspection
• Fill up • Close/open
• Salvage (appliances)
• Next, next week
• Examines how information is exchanged across geographical and social divides, as well as how communication both
impacts and is influenced by culture, politics, media, economies, health, and relationships in the age of globalization.

• The importance of communication in globalization is paramount because individuals from different countries,
ethnicities, languages, cultural attitudes and other variations must understand one another and express themselves
to another effectively in order to work together.
• Using phones on train is prohibited, because • Never touch someone's head or feet.
being too loud is disrespectful including
talking to someone over the phone. • Refrain from showing public affection.

• Biting, pointing, or playing with your • Never defame or insult the royal family.
chopsticks is rude.

• Should you find their noodle tasty, slurp all

you want.
• Collectivistic
• Never give tips, a sincere thank you “arigato”
would do. • Willing to subdue their feelings for the good of many.

• Nodding means “Yes, I hear you” but is not an

ensured gesture of agreement.
• Linton (1955) – “Culture is social heredity, which is transmitted from one
generation to another with the accumulation of individual experiences.”

• John Beattie (2004) – “Culture is the way of life which is transmitted from
generation to generation.”

• Taylor (1871) – “Culture is the complex whole which includes knowledge,

belief, art, morals, law, customs and habits and any capabilities acquired by
man as a member of society.”
• Intercultural communication is the process of sharing and interpreting meanings with
individuals from different cultures.

• Exchange of information between individuals who are unalike culturally.

• ETHNOCENTRISM - is the tendency to see your own culture as superior to all
others. It is a key characteristic of failed intercultural communication efforts.

• CULTURAL RELATIVISM - is understanding the behavior of other groups on the

basis of the context in which the behavior occurs rather than from your own
frame reference. In short, it is the acceptance of other cultural groups as equal
in value to one’s own.

• MELTING POT PHILOSOPHY - is the view that different cultures should be

assimilated into the dominant culture. Cultural differences were submerged
and eradicated as quickly as possible rather than accepted by the parent culture
and allowed to thrive.

• CULTURAL PLURALISM - advocates for respect for uniqueness, tolerance for

difference, and adherence to the principle of cultural relativity. In a
multicultural society, every group is believed to do things differently and that’s
okay.
• Eaton (2018) defined language register as
the level of formality with which you speak.
Different situations and people call for
different registers.
• STATIC or FROZE STYLE – The variety of language used in this style is fixed; the
language rarely or never changes.

• FORMAL STYLE – This style is used in official and ceremonial settings; thus, the
language that is being used is standard, impersonal, and formal.

• CONSULTATIVE STYLE – This style maintains a professional tone, following the

societal expectations. This is used in professional discourse.

• CASUAL STYLE – This style is what you and your friends use because you share the
same interests. It is informal and relaxed.

• INTIMATE STYLE – This style is private and interpersonal.

• AGGRESSIVE STYLE – This style is shown in a forceful, demanding, and sometimes
hostile manner.nb

• PASSIVE STYLE – Passive communicators avoid expressing their thoughts and

emotions.

• SUBMISSIVE STYLE – This style is used to please others to avoid conflict or

resistance, to obey or do willingly what others want.

• ASSERTIVE STYLE – This is used by self-assured persons, who communicate with

confidence.
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