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ENGLISH
QUARTER 3
MODULE 2B
WRITING TECHNIQUES
(PERSUASIVE)

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 DAY 1

Pre-Test
Directions: Read each item carefully and choose only the letter of your answer.
Write your answers on a separate sheet of paper.

1. What type of writing appeals to readers’ emotions to make them believe

something or take specific action?
A. Argumentative B. Informative C. Persuasive D. Declarative
2. Which of the following is a common objective of Persuasive and
Argumentative?
A. Outlines multiple sides of the issue
B. Calls readers to action
C. Appeals to readers with logic
D. Uses passionate, urgent writing voice
3. Which of the following is NOT part of the structure of Persuasive Text?
A. Introduction B. Body C. Summary D. Conclusion
4. What part of the structure shows the basis of the thesis?
A. Introduction B. Body C. Summary D. Conclusion
5. What persuasive structure justifies your thesis?
A. Introduction B. Body C. Summary D. Conclusion
6. What persuasive technique uses overused statements that are commonly
understood by society?
A. Cliche B. Attack C. Emotive Language D. Evidence
7. What persuasive technique attempts to embarrass or insult an opponent?
A. Cliche B. Attack C. Emotive Language D. Evidence
8. What persuasive technique is this statement, “This disastrous situation will
not only get worse unless we do something about it.”
A. Cliche B. Attack C. Emotive Language D. Evidence
9. What type of evidence is collected in an informal manner and is relied on
personal testimony?
A. Expert Opinion B. Anecdotal C. Statistical D. Hypothetical
10.“Teenagers are becoming more rebellious as they enter childhood, says child
psychologist Jean Marie.” Is what type of evidence?
A. Expert Opinion B. Anecdotal C. Statistical D. Hypothetical
11. What type of evidence is based on claims typically based on “what if
statement?”
A. Expert Opinion B. Anecdotal C. Statistical D. Hypothetical
12. What types of questions create a dramatic effect to make a point rather than
to get answers?
A. Yes-No questions C. Rhetorical questions
B. Open-ended questions D. Close-ended questions
13. What mode of persuasion targets human character or credibility?
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 A. logos B. ethos C. pathos D. menthos

14. What mode of persuasion targets human reason?

A. logos B. ethos C. pathos D. menthos
15. What persuasive appeal targets younger people, especially males?
A. Added Value B. Adventure/Challenge C. Guilt D. Loyalty

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 DAY 2
Lesson
Persuasive Writing
1

What I Need To Know

At the end of this lesson, you are expected to:

 distinguish Persuasive from Argumentative Writing;

 identify the writing structure of Persuasive and;
 use Persuasive techniques to convince the reader.

What’s In

What does the

statement suggest?

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 What’s New

What is the difference between persuasion and argumentation?

Both types of writing attempts to convince readers, but they use different methods:
 Persuasion appeals to readers’ emotions to make them believe something or take
specific action. Persuasion can also use logic and evidence.
Imagine the life of an abandoned house pet—unwanted, hungry, and cold.
Your donation to an animal shelter can make all the difference.
 Argumentation relies on logic and evidence to build a case for a specific claim.
Argumentation de-emphasizes appeals to emotion.

Communities without animal shelters often struggle to control the proliferation

of stray and feral dogs and cats.

Persuasive Argumentative
Description
Writing Writing

Writer starts with a strong opinion and x

researches reasons to support it
Writer starts with a topic, researches and x
discusses all sides of the issue, and chooses
one side to support
Appeals to readers with logic x x
Appeals to readers with evidence x x
Appeals to readers with emotion x
Outlines multiple sides of the issue x
Calls readers to action x
Uses passionate, urgent writing voice x
Uses calm, neutral writing voice x

Here’s a table to help you distinguish the differences between the two.

How do I write a Persuasive Text? What is its structure? What techniques can
I use?

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 What Is It

Persuasive Text is a written form of an oral debate. A writer can convince a reader
that his opinion of a topic is correct. Furthermore, the reader should understand
what the writer wants to say.

The basic structure of Persuasive Text.

Introduction
The introduction is the main stage from where the reader understands the basis of
the thesis. Therefore, it should be simple and catchy.

Body
This forms the volume of the persuasion. It includes an argument along with at
least three evidence supporting each argument.

Conclusion
The conclusion of the essay should repeat the main points. As a result, it is the
only element which justifies your thesis.

Techniques Used in Persuasive Writing

1. Attacks
The writer attacks an opponent or an idea. He puts down persuasion techniques
against the opponent or idea. Attacks can attempt to embarrass or insult an opponent.
Example
Anyone who judges other people based on race is unfair and foolish.

2. Clichés
It is a term that has been overused to the extent that they are commonly understood by
society.
Example
It is not the destination that matters most, but the journey along the way.

3. Emotive language
These are the words used to create an emotional impact or response from the audience
purposely. The writer uses Emotive language in order to have a great emotional impact
on their audience.
Example
This disastrous situation will not only get worse unless we do something about
it.

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4. Evidence
There are three main types of evidence: Anecdotal, Expert Opinion, and Statistical
evidence.
*Anecdotal evidence
Collecting the evidence in an informal manner and relying entirely on personal
testimony.
It helps the writer to support an argument and to make themselves appear more
credible.
Example
You know, when I was a kid, my dog was my best friend. My childhood was
better because of him.
*Expert opinion
To make a writer’s position seem more credible, they may quote the opinions of experts
that correspond with their own.
Example
Teenagers are becoming more rebellious as they enter childhood, says child
psychologist Jean Marie.
*Statistical evidence
Statistics evidence are the numerical proof of an argument. It is showed through the
bar diagram, graphs, and statistics.
Example
A recent survey found that 90% of students favored no school uniforms at all.

5. Hypothetical evidence
Hypothetical Evidence is based on claims typically based on a “what if” statement.
Example
“What if the world ends tomorrow.”

6. Rhetorical question
These are types of question asked in order to create a dramatic effect or to make a
point rather than to get an answer. The idea here is not to receive an answer but to give
stress on a point.
Example
Do we want our children growing up in a world where people threaten them with
violence on every street corner?

7. Appeals
A writer uses this persuasive technique to appeal to the reader’s sense of logic,
emotion, and ethics. The main objective is to persuade the reader to agree with the
writer’s point of view.

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There are three basic modes of persuasion:

Ethos(Ethics)
logos(logic) convincing
persuading an someone of
audience by the character
reason. or credibility
of the
persuader

Pathos(Emotion)
convincing an audience
by creating an
emotional response

Ten Common Persuasive Appeals

Persuasive Appeals Target Audience Example

Adult, collectors,
1.Added Value persons with limited Buy one, get one free.
resources
Younger people,
2. Adventure/Challenge Join the navy and see the world.
males
Confronted people,
3. Argument/ people who like to
Comparison compete, Fight back against high prices.
comparison
shoppers.
Single people, camp
4.Companionship/ followers A camera built for every moment.
Attraction
Varies Seat belts saves lives.
5. Fear/Safety
Varies Don’t buy life insurance for
6. Guilt
yourself, buy it for those left
behind.
Varies Buy American
7. Loyalty

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 Young people,
8.Empowerment/
women, Take charge of your future. Enroll
Independence
disadvantaged, free in night classes.
spirits
Social climbers,
9. Pride/Vanity You deserve the best.
Teenagers, Young,
and adults
Varies Nine out of ten hospitals give
10. Reverence/Worship Tylenol to their patients.

DAY 3

What I Can Do

Instructions: Identify the persuasive appeals of the statements.

_____________1. Twenty per cent off if you order before midnight.

A. Added Value B. Adventure C. Loyalty D. Pride
_____________2. Join the Navy and see the world.
A. Added Value B. Adventure C. Loyalty D. Pride

_____________3. The Few. The Proud. The Marines.

A. Added Value B. Adventure C. Loyalty D. Fear/Safety
_____________4. Know the seven warning signs of cancer — before it is too late.
A. Added Value B. Adventure C. Loyalty D. Fear/Safety
_____________5. Give to the United Way
A. Added Value B. Adventure C. Loyalty D. Fear/Safety

What I have Learned

Instructions: Complete these statements with your understanding of today’s

lesson. Write your answers on a separate sheet of paper.
1-2. Persuasion appeals to readers’ _____________________________while
Argumentation uses logic and ___________________________.
3. The basic structure of Persuasive Writing are introduction,
_______________, and conclusion.
4. Persuasive Writing uses this type of question in order to create a dramatic
effect. _____________________.
5. “Join the navy and see the world” is a type of persuasive appeal that
belongs to __________________________.
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 DAY 4

What’s More

Activity 2B: NOW IT’S YOUR TURN!

Instruction: Express your point of view by writing a persuasive essay on any
of the essay topics given. Use our discussion to convince your reader. Please write
your essay in a short size bond paper.
1. Should the Government Ban or Regulate Indecency on Social Media?
2. Should the Department of Health Spend Money for the Widespread
Immunization of Covid-19 Vaccines?
3. Should the Department of Education continue the Self-Learning Module for
this school year?

CRITERIA in Writing a Persuasive Essay

Clear, concise, and defined thesis 10

Strong introduction 5
Clearly organized Structure 10
Purposeful and precise word choice 5
Total: 30pts

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 DAY 5

Assessment (Post Test)

Instructions: Choose the letter of the correct answer. Write your answers on
a separate sheet of paper.

1. What type of writing appeals to readers’ emotions to make them believe

something or take specific action?
B. Argumentative B. Informative C. Persuasive D. Declarative
2. Which of the following is a common objective of Persuasive and
Argumentative?
E. Outlines multiple sides of the issue B. Calls readers to action
C. Appeals to readers with logic D. Uses passionate, urgent writing voice
3. Which of the following is NOT part of the structure of Persuasive Tex?
A. Introduction B. Body C. Summary D. Conclusion
4. What part of the structure shows the basis of the thesis?”
A. Introduction B. Body C. Summary D. Conclusion
5. What persuasive structure justifies your thesis?
A. Introduction B. Body C. Summary D. Conclusion
6. What persuasive techniques uses overused statements that are commonly
understood by society?
B. Cliches B. Attacks C. Emotive Language D. Evidence
7. What persuasive technique attempts to embarrass or insult an opponent?
B. Cliches B. Attacks C. Emotive Language D. Evidence
8. What persuasive techniques is this statement, “This disastrous situation
will not only get worse unless we do something about it.”
B. Cliches B. Attacks C. Emotive Language D. Evidence
9. What type of evidence is collected in an informal manner and is relied on
personal testimony?
A. Expert Opinion B. Anecdotal C. Statistical D.
Hypothetical
10.“Teenagers are becoming more rebellious as they enter childhood, says child
psychologist Jean Marie.” Is what type of evidence?
A. Expert Opinion B. Anecdotal C. Statistical D.
Hypothetical
11. What type of evidence is based on claims typically based on “what if”
statement?
A. Expert Opinion B. Anecdotal C. Statistical D.
Hypothetical
12. What types of questions create a dramatic effect to make a point rather than
to get an answer?
A. Yes-No question B. Rhetorical questions
C. Open-ended questions D. Close-ended questions
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13. What mode of persuasion targets human character or credibility?
B. logos B. ethos C.pathos D. menthos
14. What mode of persuasion targets human reason?
B. logos B. ethos C.pathos D. menthos
15. What persuasive appeal target younger people, males?
A. Added Value B. Adventure/Challenge C. Guilt D. Loyalty

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References

Websites
“Distinguishing Argumentation from Persuasion,” accessed Jan. 27, 2021,
t.ly/spKg
“What are the best and easy Persuasive Writing Techniques?,” accessed Jan.
27, 2021, t.ly/TNzm
“6 Strategies for Writing Arguments,” accessed Jan. 27, 2021, t.ly/dhxB
Images
Image1: retrieved Jan. 24, 2020, https://bit.ly/39bUYuZ

Cliparts
Clipart 1: retrieved Oct. 28, 2020, shorturl.at/fpvBO
Clipart 2: retrieved Oct. 28,2020, https://urlshort.host/FewTj

You are now ready for the next module. Always remember the following:
1. Make sure every answer sheet has your
 Name
 Grade and Section
 Title of the Activity or Activity No.
2. Follow the date of submission of answer sheets as agreed with your teacher.
3. Keep the modules with you AND return them at the end of the school year or whenever
face-to-face interaction is permitted.

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