MOTIVATION

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EXAMPLES
Amitabh Bachchan
– was considered a flop star since all his initial films were flops
– prior to that rejected by AIR –cause his voice not good
apparently!!!!
Shaheen Mistri
– Founder and CEO TEACH FOR INDIA.
Neeraj Chopra
– First track and field athlete to win a gold medal for India at the
Olympics; Awarded with Arjuna Award, Vishisht Seva Medal, Major
Dhyan Chand Khel Ratna Award, Param Vishisht Seva Medal,
Padmashri Award .
Shri Jadav Payeng
– Padmashri recipient; Received Honorary Doctorate Degree from
Assam Agricultural University and Kaziranga University
– Forest Man of India
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 …….. Continued……

(Late) Dr. Bhupen Hazarika

– Bharat Ratna (2019) (posthumously); Padma Vibhushan (2012)
(posthumously); Padma Shri (1977); Dadasaheb Phalke Award
(1992); Padma Bhushan (2001); Asom Ratna (2009)

• This list has only a few names, there are innumerable people
around us, who by sheer dedication and hard work have
reached where they are today.

• They have overcome challenges-some external challenges like

poverty ,social norms etc. some internal challenges like fear,
trauma, depression, loss etc.

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MOTIVATION
The processes that account for an individual’s intensity, direction, and
persistence of effort toward attaining a goal.

•Implies any emotion or desire which so conditions one’s will that the
individual is properly led into.
•Inner state that energizes, activates, or moves and channels behavior
and goals.
•What or who motivates YOU?

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 IMPORTANCE OF MOTIVATION

• Motivated employees contribute their maximum towards

the goals of the organization and co-operate voluntarily with
the management.
• Motivated people complete their work within or before the
allotted time.
• Motivated people are quality driven.
• Motivated people make better use of resources.
• Motivated people are more efficient.
• Motivated people have a positive impact on the others

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TYPES OF MOTIVATION
• Positive motivation---based on reward

• Negative motivation---- based on force or fear.

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THEORIES OF MOTIVATION.
MASLOW’S NEED HIERARCHY THEORY
• Most widely used theory of individual needs and
motivation.
• Developed by Abraham Maslow.
• Human needs can be arranged in a particular order
from the lowest level to the highest level/need.
• The need hierarchy are as follows:-
1.)Physiological need. 4.)Esteem needs.
2.)Safety needs. 5.)Self-actualisation needs.
3.)Social needs.
• As each need is substantially satisfied, the next need
becomes dominant.
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• Lower-Order Needs
Needs that are satisfied externally;

(physiological and safety needs)

• Higher-Order Needs
Needs that are satisfied internally;

(social, esteem, and self-actualization needs)

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 NEED HIERARCHY THEORY

Higher-order
needs

Self-
actualization
needs

Esteem needs

Social needs

Safety needs

Physiological needs
Lower-order
needs
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McClelland’s APA Theory
• David McClelland proposes that people acquire needs
through their life experiences.
• He uses a Thematic Apperception Test (TAT) to measure
the strengths of three acquired needs:

Achievement - Power - Affiliation

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…….Continued………
(McClelland's
Acquired-Needs Theory)
– Need for Achievement (nAch)
• The desire to do something better or more efficiently,
to solve problems, or to master complex tasks.
– Need for Power (nPower)
• The desire to control other persons, to influence
their behavior, or to be responsible for other
people. A finer distinction can be made between:
the need for personal power and the need for social
power

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…….Continued………
(McClelland's
Acquired-Needs Theory)
–Need for Affiliation (nAff)
• The desire to establish and maintain friendly and
warm relations with other persons.

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THEORY X AND THEORY Y
(DOUGLAS MCGREGOR)

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 APPLICATION OF MOTIVATION IN
WORKPLACE-CHALLENGES.
1)Managing and Motivating permanent and high
performing professionals
2)Managing and Motivating mediocre employees
3)Managing and Motivating temporary employees
4)Managing and motivating Low-skilled workers
and those doing repetitive tasks.

Each category of employees need different

methods and strategies of motivation.
Can you suggest some ways for each of
them? 15
 Y O U
A N K
TH

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