CHAPTER - V

RESEARCH FINDINGS

The survey findings reveal several key insights into the demographics and preferences of
respondents regarding online shopping.
1. Demographics:
• Females comprised the majority of respondents (56.7%), with males accounting for
43.3%.
• The largest age group was 18-25 years old, making up 71.7% of respondents.
Occupation:
• A significant proportion (76.7%) of respondents identified as students.
2. Shopping Behavior:
• 36.7% of respondents shop online regularly.
• 31.7% browse online shopping platforms monthly.
3. Factors Influencing Decisions:
• Price was cited as the primary factor influencing online shopping decisions by
41.7% of respondents.
• 38.3% emphasized the importance of considering online reviews before making a
purchase.
5. Trust and Security:
• 41.7% expressed confidence in the security of online transactions.
6. Influence of Marketing:
• 28.3% acknowledged being influenced by social media advertisements before
making a purchase.
7. Positive Sentiments:
• Respondents generally showed positive sentiments towards:
• Personalized recommendations (40% agreed).
• Flexible delivery options (43.3% strongly agreed).
• Loyalty programs (38.3% agreed).
Interactive shopping experiences
 CONCLUSION

The survey findings reveal several key insights into the demographics and preferences of
respondents regarding online shopping. A notable majority of respondents were females,
comprising 56.7% of the sample, compared to 43.3% males. Furthermore, the largest age
group represented was 18-25 years old, accounting for 71.7% of respondents, indicating a
predominantly young audience.

Moreover, a significant proportion of respondents (76.7%) identified as students,

suggesting that this demographic segment plays a crucial role in online consumer behavior.
Notably, 36.7% of respondents regularly shop online, and a similar percentage (31.7%)
browse online shopping platforms monthly.

The findings also highlight specific factors influencing online shopping decisions. For
instance, a majority (41.7%) agreed that price is the primary factor influencing their
decision to shop online. Additionally, a substantial portion (38.3%) strongly agrees that
considering online reviews before purchase is important.

Furthermore, trust in online payment security was prevalent among respondents, with
41.7% expressing confidence in the security of online transactions. The influence of social
media advertisements before purchase was acknowledged by 28.3% of respondents.

Respondents generally expressed positive sentiments towards personalized

recommendations (40% agreeing), flexible delivery options (43.3% strongly agreeing),
loyalty programs (38.3% agreeing), and interactive features on online shopping platforms
(45% strongly agreeing).

Overall, the survey underscores the convenience, variety, and satisfaction associated with
online shopping, as indicated by respondents' preferences for better deals (35% agreeing)
and time-saving benefits (33.3% agreeing). These insights are instrumental in
understanding consumer behavior and can guide strategies aimed at enhancing the online
shopping experience.
 LIMITATIONS:

• Shortage of time to collect and analyse the data is an

issue.

• There may be biased respondents whose responses to the questionnaire cannot be fully
ruled out.

• The study is focus on 60 responses among districts and cannot represent the general
population in whole.
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