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The Decolonial Turn in Media Studies in Africa and the Global South 1st ed. Edition Last Moyo full chapter instant download
The Decolonial Turn in Media Studies in Africa and the Global South 1st ed. Edition Last Moyo full chapter instant download
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The Decolonial Turn in
Media Studies in Africa
and the Global South
Last Moyo
The Decolonial Turn in Media Studies in Africa
and the Global South
“This very interesting and potentially controversial book begs for a robust and
honest discussion in media and communication studies. It argues for the decolo-
nization of the field through what Last Moyo refers to as the decolonial turn, a
turn he argues, should bring about cognitive justice in the field and relocate the
project of theory building from Western universalism to decolonial multicultur-
alism emerging from the decolonial thinking of media scholars in both the Global
North and the Global South. A very powerful and no holds barred critique.”
—Professor Helge Rønning, Professor Emeritus, Media and Communication
Studies, University of Oslo, Norway
“With this book, Last Moyo has added a powerful and unequivocal voice to the
project of the decolonization of media and communication studies. With a multi-
cultural and non-partisan lens, the book provides us a deep gaze into the knowl-
edge politics of the interdiscipline. This work represents a bold statement from
Moyo about the significance of decolonizing media and communication studies
for a true multicultural theory. This effort deserves our resounding applause.”
—Professor Abiodun Salawu, Director of the Research entity, Indigenous
Language Media in Africa, North-West University, South Africa
Last Moyo
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
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For my mother,
With the tenderness of a rose and the resolve of a soldier.
For my wife,
A beauty personified beyond perfect art.
And for my children,
The pearls I hold in the delicate palm of a loving heart,
Until the end of time.
Foreword
The Decolonial Turn in Media Studies in Africa and the Global South is
a timely as well as a necessary book which surfaces the key questions and
issues that have been debated for some time now. For example, one of the
most recurring questions in the book is: To what extent does Africa and
the Global South have any distinguishable theoretical approaches or do
they just transpose theories, methodologies, and pedagogies more appro-
priate to the Global North? Put differently the author asks the questions:
What is African about African media and communication studies or Asian
about Asian media and communication studies or Latino about the field
in Latin America? The author situates these questions within a decolo-
nial critique of media and communication studies, a turn that is not only
cultural and epistemic, but also emphasizes the value of the decolonization
imperative as a route to a transformed discipline.
The book represents an ambitious and compelling critique where the
author does not limit his analysis to Africa, but also expands it to the
Global South. As an analytical category, the author argues that the Global
South is not limited to a geo-political configuration, but can also be recast
as non-geographical effective for analysing questions of culture, power
imbalances at multiple levels in knowledge creation, and the project of
multiculturalism that underpins social and cognitive justice for a trans-
formed discipline and world in an unequal global village. To that extent,
the book develops a conceptual apparatus of the Global South that helps
vii
viii FOREWORD
Every writer knows how writing can sometimes feel like a lonely exercise.
You jump off your bed in the middle of the night awaken not by the
alarm, but a voltage of intellectual energy in the form of a golden idea
that literally brings a poetic moment to life. It’s a moment that switches
off your sleep as soon as you switch on the lights and won’t go until the
muse is done. That was my experience during the last half of 2019 when
I sat to write this book. In reality though, I did not write this book alone,
but in community. I wrote it in the company of the forerunners of the
interdiscipline, from both the Global North and the Global South: those
who produced path-breaking works that over the years inspired me as an
African scholar to develop my own argument about the form and content
of media and communication studies and its possible futures. Needless to
say, I also wrote the book in the company of colleagues, academic friends,
and my family. Their intellectual conversations watered the seeds of some
of my authorial ideas and sharpened them into the cogent arguments that
now form this book.
It therefore makes sense for me to begin by thanking my colleagues in
my department at the American University in Nigeria. I thank professors
Ritchard Mbayo, Samuel Tesunbi, Emeka Umejei, Suleiman Suleiman,
and Abdul Mousa. I would also like to thank other colleagues in the
School of Arts and Sciences for the intellectual culture and everyday schol-
arly exchanges we share in corridors and seminars. I thank professors
Loveday Gbara, Agatha Utaka, Bill Hansen, Patrick Fay, Wasiq Khan,
xi
xii ACKNOWLEDGEMENTS
1 Introduction 1
Introduction 1
The Decolonial Turn and Border Studies in Media
and Communication 9
What Does the Global South Mean by Social and Academic
Multiculturalism? 13
On the Necessity of a Southern Theory in Media
and Communication Studies 19
Conclusion 24
References 25
xiii
xiv CONTENTS
Index 263
CHAPTER 1
Introduction
Today, new voices and novel ideas in the discipline are ushering in what
can be called the multicultural turn in communication theory. In the waves
of globalization and localization, Western theories of communication are
increasingly questioned by non-Western experiences and widely tested in
non-Western contexts.
Yoshitaka Miike (2007, p. 272)
Introduction
In recent years, the humanities and social sciences have been under an
introspective and retrospective mood about their directions and indirec-
tions in the face of global, systemic, epistemic, and ecological crises that
require new thinking and new ideas. In most academic disciplines, theory
has reached a dead end in terms of its explanatory and transformative
power. Indeed, the wellsprings of critical theory such as structuralism,
poststructuralism, and postmodernism in the West are drying up and
face the possibility of epistemic closure. The need for new critical imag-
ination for new explanatory paradigms and new ways of knowing has
compelled the Global North to look to the Global South for alter-
natives (Rehbein 2015; Santos 2018; Comaroff and Comaroff 2016).
In universities, academic disciplines are going through a deep reflective
process of rethinking or even unthinking Euro-American paradigms that
are increasingly seen as advancing a hidden colonial and imperial agenda.
Media and communication studies have not been an exception in
this soul-searching journey. The central and enduring problem for the
interdiscipline has been how to transform the field from the grip of
Eurocentric, Western-centric, and monocultural universalism to a more
progressive cultural politics of a multicultural, inclusive, emancipatory
theory and pedagogy. Indeed, there is a growing consensus within the
field from both the Global North and the Global South that such an
intervention is a necessary moral and political project in order to re-
animate and decentre the act of theory building from the West and create
a possibility for a new trans-epistemic knowledge paradigm born out of
the dialogue between Southern and Northern epistemologies in the field.
What is interesting about this North-South consensus is that it resonates
with the call for a just World Information and Communication Order by
the McBride Commission 40 years ago. The McBride Report argued that
communication was indispensable to both culture and knowledge for all
societies across space and time. Communication disseminated ‘culture for
the purpose of preserving the heritage of the past’ just as it also provided
‘a common fund of knowledge which enables people to live and operate
as effective members of the society in which they live’ (1980, p. 14).
Its analysis of the potential of the emerging and nascent globalism on
culture and education in the 1980s indirectly gestured towards the need
for a multicultural media and communication studies with which media
intellectuals are consumed today (pp. 25–31).
Notwithstanding the apologetic view that posits that the field of media
and communication studies is relatively young and therefore in some ways
still formative, the interdiscipline is now grown and over the years has
matured in ways that require honest reflections about its epistemic and
cultural relevance in a fast globalizing, but culturally diverse world. Since
their emergence in the twentieth century from the Western world, media
and communication studies have not only developed an intellectual canon
of theory and method, but have also created several spaces for debate and
1 INTRODUCTION 3
value is not only in deep ‘critical engagement with the politics of knowl-
edge production and dissemination under a Western knowledge order’
but also in unmasking Euro-American modernity’s ‘concealed problems
such as racism and the embedded asymmetrical power dynamics in theory
building ’ (Ndlovu-Gatsheni 2018, p. 81, Emphasis added). The criti-
cism of Western universalism and its claims of universal validity in media
and communication studies is not new. Since the late 1990s, it has also
been a project of the West representing what we can characterize as
Euro-America’s self-critique of its theoretical domination in media and
communication studies.
While the decolonial turn identifies itself as a radical border
critique that emerges from the exteriority of Euro-American theoretical
paradigms, it has tremendously benefitted from the Western postmodern
critique of universal paradigms in media and communication studies
(Hardt 1992; Garnham 1990; Morley 2006). In any case, the dividing
lines between internal postmodern critiques and exogenous decolo-
nial critiques of the interdiscipline are increasingly blurred as scholars
and theory travel across frontiers. Consequently, the exteriority of the
decolonial critique and endogeneity of the postmodern critique are not
geographic characterizations, but epistemic geographies pointing more to
the problem of epistemic location as opposed to geographic location.
However, the decolonial critique is very pessimistic about the revolu-
tionary and transformative potential of the Western postmodern critique
in the Global South since it represents an internal project that the
late Samir Amin, following Immanuel Wallerstein, saw as ensnaring the
Southern intellectual into the trap of ‘anti-Eurocentric Eurocentrism’
(Amin 2010; Also see Wallerstein 1997). The project of ‘anti-Eurocentric
Eurocentrism’ represents a project of false alternatives for the intellec-
tuals and societies of the Global South who, consciously or unconsciously,
are engaged in the struggle to recover their cultures, humanity, person-
hood, languages, and worldviews from inferiorization, pathologization,
and exclusion in academic disciplines. Epistemic freedom in media and
communication studies, for instance, cannot be delivered through the
anti-Eurocentric-Eurocentrism project because it represents the master’s
sword which he cannot turn against himself. The Western postmodern
critique of the field cannot liberate the Global South because it is still
undergirded by Euro-American modernity’s ethnocentric value system
and Enlightenment’s myths of progress, rationality, and science (see Allen
2016). This problem constitutes part of the in-built epistemological blind
6 L. MOYO