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    Marketing Scales

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    roshazz
    This document provides resources for marketing scales located at various libraries in Texas as well as databases for finding articles on scaling and marketing scales. It lists books on scaling theory and applications located at West Library and recommends searching the Business Source Premier and SocINDEX with Full Text databases for articles on scaling and marketing through specific search instructions.

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    Marketing Scales

    Uploaded by

    roshazz
    516 views2 pages
    This document provides resources for marketing scales located at various libraries in Texas as well as databases for finding articles on scaling and marketing scales. It lists books on scaling theory and applications located at West Library and recommends searching the Business Source Premier and SocINDEX with Full Text databases for articles on scaling and marketing through specific search instructions.

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    This document provides resources for marketing scales located at various libraries in Texas as well as databases for finding articles on scaling and marketing scales. It lists books on scaling theory and applications located at West Library and recommends searching the Business Source Premier and SocINDEX with Full Text databases for articles on scaling and marketing through specific search instructions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    516 views2 pages

    Marketing Scales

    Uploaded by

    roshazz
    This document provides resources for marketing scales located at various libraries in Texas as well as databases for finding articles on scaling and marketing scales. It lists books on scaling theory and applications located at West Library and recommends searching the Business Source Premier and SocINDEX with Full Text databases for articles on scaling and marketing through specific search instructions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    West Library for Resources in Business Marketing Scales

    Handbook of Marketing Scales


    Bearden, William O. and Netemeyer, Richard S.

    Not at Texas Wesleyan!


    At: TCU, UTA, UT Dallas, Texas Women’s,
    U of North Texas, SMU, Dallas Baptist

    Scaling: A Sourcebook for Behavioral Scientists


    Maranell, Gary

    H61
    .M423
    West Library General Collection, 3rd floor

    Multidimensional Scaling: Theory and Application in the


    Behavioral Sciences
    Shepard, Roger N.

    BF39
    .M847
    West Library General Collection, 3rd floor

    Mental Measurement Yearbook


    Buros, Oscar K.

    Z5814
    .P8
    B932
    West Library Reference Collection, 1st floor

    Business Source Premier: type in: marketing scales, or just scaling

    At the library home page click on find articles on the left,


    At the next screen, click on Databases A-Z
    At the next screen, click on B in the alphabet at the top then click on Business Source Premier

    SocINDEX with Full Text: type in: scaling and marketing, or just scaling

    At the page with the alphabet across the top, click on S and click on SocINDEX with Full Text

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