TREND FORECAST – SS’24

by: Rajeev Lochan

Trend Forecast elements- SS’24

Color Evolution. Product Inspiration

Future Innovations. Target Market

Shape Material & Finish Competitor’s study

Fashion & Trends Adoption - SS’24

ODOR Fashion Style Vintage Fashion Style

Casual Fashion Style

. Bohemian Fashion Style

Sophisticated Fashion Style

. Chic Fashion Style

Rocker Fashion Style Artsy Fashion Style

.
Trend Forecast – SS’24
2. PERSONALIZATION
1. SUSTAINABLE FASHION
& CUSTOMIZATION
Sustainable fashion continues to gain In SS24, personalization and
momentum in SS24, with consumers customization become increasingly
becoming increasingly conscious of the important to consumers who seek
environmental impact of their bags and unique, tailored experiences. To
footwear choices. To translate this trend leverage this trend for Brand and Brand:
for the brands Brand and Brand:
3. Digital Integration and
Seamless Omnichannel
Experience
As online and offline retail continue to
merge, providing a seamless omni
channel experience becomes crucial.
To address this trend for Brand and
Brand:
1. Sustainable fashion

Emphasize eco-friendly materials and production processes. Introduce a

dedicated sustainable fashion line, featuring organic mesh or synthetic for
upper, recycled fabrics, and responsibly sourced materials. Highlight the
brand's commitment to reducing waste and carbon footprint through
transparent supply chains and ethical manufacturing. Collaborate with eco-
conscious influencers to promote the sustainable collection and educate
customers about the importance of sustainable fashion.

Focus on timeless and versatile pieces. Brand can promote a capsule

wardrobe concept, encouraging customers to invest in high-quality, durable
footwear and bags that can be worn in most fashionable ways. Highlight
Brand's commitment to producing long-lasting pieces that transcend trends,
reducing the need for frequent purchases and contributing to a more
sustainable fashion culture. Provide styling tips and tutorials on creating
different looks with Brand's versatile collection, catering to the Brand

consumer's desire for practicality and longevity.

2. Personalization
& Customization

Offer customizable options. Allow customers to personalize certain

items within the Brand collection, such as monogramming or adding
personalized patches. Provide an online tool that enables shoppers to
design their own unique pieces, reflecting their individual style or maybe
add their name. Promote the brand's dedication to offering personalized
fashion choices, appealing to the Brand consumer's desire for self-
expression and individuality.

Focus on personalized styling services. Launch a virtual styling

program, where customers can book one-on-one consultations with
Brand's fashion experts. These stylists can provide personalized
recommendations based on the customer's style preferences, and
occasion. Offer curated outfit suggestions and personalized styling tips,
ensuring that Brand customers feel confident and well-dressed for any
event. This approach aligns with Brand's consumer profile, catering to
their desire for a convenient and personalized shopping experience.
3. Digital Integration and Seamless
Omnichannel Experience

Implement virtual try-on technology. Develop an augmented reality (AR)

feature on the Brand app or website that allows customers to virtually try
on Brand's footwear or bags items. This technology can help customers
visualize how the footwear or bags will look and fit in their fashion
statement before making a purchase.

Enable in-store digital experiences as Brand has open their first store in
the Dubai Mall. Incorporate interactive touchscreens or digital mirrors,
allowing customers to explore the entire Brand collection, check product
availability, and request different sizes or colors. Integrate the in-store
and online inventories to provide a seamless shopping experience,
enabling customers to make purchases from the physical store and have
items delivered to their preferred location. This approach caters to the
Brand consumer's preference for convenience and flexibility.

By leveraging these three key trends and translating them for Brand and
Brand, Brand can effectively meet the evolving needs of its consumer
profile, while maintaining brand relevance and driving growth in SS24.
COLOR MATRIX - SS’24
By : WGSN
WGSN TREND MATRIX -SS’24
 MATERIAL FORECAST– SS’24
Looking ahead to 2025, the agility and resilience needed to transition through current
industry challenges will bring creative and financial opportunities. Strategic creativity
will drive individuals and businesses to collaborate, think speculatively, and deliver
progressive, future problem-solving materials.
Our A/W 24/25 Material & Finish Forecast, alongside the Global Colour Forecast, aligns
with WGSN's macro trends, underpinned by our STEPIC framework that analyses
trends
in society, technology, the environment, politics, industry and creativity. This ensures
key material messages reflect the future drivers, innovations and consumer behaviors
that will shape 2025.
Imaginative materials are emerging out of the metaverse and space travel, offering
futuristic interchangeable physical and phygital realities, played out in liquid metallics,
sensory second-skins and extraterrestrial textures.
The caring economy will embrace diversity beyond the human spectrum to include
concepts such as interspecies intelligence and material biodiversity. Science and nature
unite to co-create alternative bio-based, regenerative materials that leave a lighter
footprint on the planet.
A sustained focus on climate, seasons, locality and materials scarcity will revive an
appreciation of vegetal, earth and minerals in natural patinas.
Circularity comes to the fore as the industry accelerates development and scale of zero
waste processes. Creative waste reuse forges new design aesthetics, while paring back
to
essential colours, finishes and processes will support the integration of recyclable,
compostable, and repairable products.
Leverage Influencer Collaborations:
Collaborate with fashion influencers and style
icons to create buzz and promote Brand’s W’s
footwear offerings. Partner with influencers who
have a strong presence and following within the
target customer segments. These collaborations
can include sponsored content, exclusive
collections, or style guides featuring Brand's
footwear. By leveraging the influencer's influence
and reach, Brand can increase brand visibility,
credibility, and attract new customers.
Emphasize Personalization and
Customization: Offer personalized
experiences and customization options to
enhance customer engagement and create a
sense of exclusivity. Provide a platform where
customers can customize certain aspects of
their footwear, such as color, materials, or
add-on accessories. Incorporate user-friendly
tools or virtual try-on features to help
customers visualize their customized
footwear. This strategy allows Brand to cater
to individual preferences and increase
customer loyalty.
Introduce sub-brands or collections within
Brand's female footwear category to cater to
different customer segments. Each sub-brand or
collection can have its own unique style,
positioning, and messaging to attract specific
segments. For example:

a. Essentials by Brand: Offer a collection of

classic, timeless footwear that appeals to a broad
range of age groups and fashion preferences.
This sub-brand can focus on staple styles like
ballet flats, loafers, and minimalistic sandals.
1. Introduce sub-brands or collections within Brand's female
footwear category to cater to different customer segments.
Each sub-brand or collection can have its own unique
style, positioning, and messaging to attract specific
segments. For example:
2. a. Essentials by Brand: Offer a collection of classic,
timeless footwear that appeals to a broad range of age
groups and fashion preferences. This sub-brand can focus
on staple styles like ballet flats, loafers, and minimalistic
sandals.

3. Trendsetters by Brand: Cater to the fashion-forward and

trend-conscious customers. This sub-brand can feature
bold designs, vibrant colors, and statement-making
footwear choices such as chunky sneakers, platform heels,
or embellished sandals.

4. Comfort & Wellness by Brand: Target customers seeking

comfort and practicality in their footwear. This sub-brand
can emphasize supportive features, ergonomic designs,
and materials that prioritize comfort without compromising
style. It can include options like slip-on sneakers (Puma
and skechers) and orthopedic sandals.
Define Target Customer Segments: Identify and understand the diverse customer segments within the female footwear
market. Conduct market research to gather insights on their preferences, demographics, and shopping behaviors.
Segment the target audience based on factors such as age, lifestyle, fashion preferences, and price sensitivity.

Streamline Brand Offering: Streamline Brand's brand offering in female footwear to ensure a focused and curated
selection that resonates with the target customer segments. Assess the current product range and identify the best-
selling and most popular styles. Eliminate underperforming or overlapping styles that do not align with the brand's value
proposition or customer demands. This streamlining will help maximize efficiency, reduce inventory costs, and enhance
the shopping experience.

By implementing this high-level brand strategy, Brand can grow its business in female footwear while optimizing its brand
offering and reaching a wide range of customer segments. The streamlined approach, combined with personalization,
influencer collaborations, and enhanced omnichannel experiences, will contribute to increased customer satisfaction,
brand loyalty, and overall business growth.
Opportunities in Terms of Customer Segments, Price Points, Brands, Product Categories, and Key
Trends:
1. Customer Segments:
a. Young Professionals: Targeting young professionals who seek trendy and stylish fashion choices for work and social
events. Focus on offering versatile pieces that can transition from day to night.
b. Athleisure Enthusiasts: Tap into the growing athleisure market by offering comfortable yet fashionable active wear
and athleisure options for customers who prioritize both style and functionality.
c. Sustainable Shoppers: Cater to environmentally conscious customers by expanding sustainable and eco-friendly
product offerings. Promote transparent supply chains and ethical manufacturing practices.
d. Modest Fashion: Recognize the demand for modest fashion and cater to customers seeking modest footwear
options. Offer a range of modest and fashionable styles, such as Mules, Comfortable yet stylish walking shoes, and
hijab-friendly designs for GCC market.
2. Price Points:

a. Affordable Essentials: Introduce a brand or collection that offers affordable and essential wardrobe staples, catering
to customers on a budget without compromising on quality and style.

b. Premium Luxury: Explore opportunities to expand into the premium luxury market, targeting customers who value
high-end, exclusive designs and are willing to invest in luxury fashion.
2. Price Points:

a. Affordable Essentials: Introduce a brand or collection that offers affordable and essential wardrobe staples, catering
to customers on a budget without compromising on quality and style.

b. Premium Luxury: Explore opportunities to expand into the premium luxury market, targeting customers who value
high-end, exclusive designs and are willing to invest in luxury fashion.

3. Brands:
a. Collaborations: Seek partnerships with renowned fashion designers or influencers to create exclusive and limited-
edition collections, generating buzz and attracting a wider customer base.

b. New Brand Launches: Identify gaps in the market and launch new brands that cater to specific customer segments or
emerging fashion trends.
Product Categories:
Footwear Expansion: Capitalize on the growing demand
for footwear by expanding the range of options available,
including sneakers, sliders, sandals, and athleisure-
inspired shoes.

These opportunities can help Brand expand its customer

base, capture new market segments, and stay ahead of
emerging fashion trends. Careful analysis of customer
preferences, market gaps, and industry trends will be
essential in identifying the most promising opportunities
and successfully implementing them into Brand's brand
strategy
Building a Supplier/Sourcing Strategy for Brand's Fast Fashion Business Model:

1. Diverse Supplier Network:

Establish a diverse network of suppliers to ensure flexibility and access to a wide range of fashion products. Engage
with both local and international suppliers to leverage their respective strengths. Local suppliers can provide faster
turnaround times and help cater to regional preferences, while international suppliers can offer a broader selection
and competitive pricing.

2. Agile and Responsive Supply Chain:

Implement an agile and responsive supply chain to meet the fast-paced nature of the fast fashion business model.
This involves establishing efficient communication channels and collaboration tools with suppliers to streamline the
product development and production processes. Enable real-time visibility into inventory levels, demand forecasting,
and production timelines to quickly identify and address supply gaps or surges in demand.
3. Trend Forecasting and Market Research:
Invest in trend forecasting and market research capabilities to stay ahead of fashion trends and customer preferences.
This includes monitoring the reports of WGSN, runway shows, fashion weeks, trade shows, and social media platforms
to identify emerging trends. Collaborate with suppliers to develop a forward-looking sourcing strategy that aligns with
anticipated trends and demands, ensuring the availability of trendy and fashionable products.

4. Supplier Relationship Management:

Foster strong and collaborative relationships with suppliers. Regularly communicate with suppliers to understand their
capabilities, capacity, and any potential challenges they may face. Provide clear product specifications, quality standards,
and performance expectations to ensure consistent delivery of high-quality products. Establish long-term partnerships
with key suppliers to build trust and loyalty, enabling closer collaboration, cost optimization and better negotiation power.
5. Quality Control and Assurance:
Implement robust quality control measures to ensure the products meet Brand's quality standards. This includes working with
compliance factories, conducting factory audits, product inspections, durability, and safety standards. Regularly monitor and
evaluate supplier performance to identify areas for improvement and provide constructive feedback to suppliers.

6. Risk Management:
Develop a risk management strategy to mitigate potential disruptions in the supply chain. This includes diversifying sourcing
locations to reduce dependence on a single region, proactively monitoring geopolitical and economic factors that may impact
the supply chain, and having contingency plans in place to address unforeseen events such as natural disasters or global
crises.

By implementing a comprehensive supplier/sourcing strategy that focuses on diversity, agility, sustainability, and strong
relationships, Brand can effectively support its fast fashion business model, meet customer demands, and deliver trendy and
affordable fashion products to the market. Regularly reviewing and optimizing the supplier network and sourcing practices will
ensure continued competitiveness and operational excellence.
1.Online Presence:
All the brands have established a strong online
presence through the Brand platform. The
user-friendly interface, seamless browsing
experience, and easy checkout process have
contributed to a smooth online shopping
experience. Maintaining and improving the
online platform's functionality, optimizing
website performance, and leveraging
technological advancements will support the
continued success of the brands.
2. Product Variety:

Brand offers a wide range of product categories,

including footwear and bags, which cater to diverse
customer preferences and style needs. Continuing to
provide a diverse and comprehensive product
assortment allows customers to find complete outfits and
accessories within a single brand, enhancing the overall
shopping experience
No visibility of brand logo in bags to recognize the
brand in one look.
A branding role is crucial for building brand recognition and
shaping the perception of a brand in the minds of consumers.
Brand recognition refers to the ability of customers to identify
and recall a brand based on its visual, auditory, or conceptual
cues. The role of a branding involves creating and
implementing strategies to enhance brand recognition and
strengthen the brand's overall presence in the market.
Attached images of brand “Michael Kors, Guess and Mango
who use their logo precisely to enhance the look as well as
strengthen the product value in market.
 Brand: Bata

Focus on Comfort: Brand: Vans

Brand: Defacto
Comfort in footwear selection is essential for foot
health, pain prevention, performance, well-being and
customer satisfaction. Brands that prioritize comfort
in their shoe designs can establish a competitive
advantage and build a positive reputation among
consumers.
Brand: Bata
Consumer these days prefer comfortable all day Brand: Bata
wear yet fashion focused footwear which has soft
sole or cushion to give a pleasant feel all day.
As few references:
Athleisure and Active wear:

The athleisure trend has gained significant popularity, blurring

the lines between athletic wear and everyday fashion. Growing
brands in this space can tap into the demand for comfortable,
versatile footwear that can be worn for both workouts and
casual settings. Price points can range from affordable options
for mass-market appeal to higher-end options for consumers
seeking premium quality and performance.
Brand Like: Under Armour, Skechers, Nike etc. has a wide range
of athleisure and active wear shoes in their range
MULE SNEAKERS
SNEAKERS
 SLIDERS

Brands: Under Armour, Adidas, Skechers, Superdry

THANK YOU