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PALGRAVE STUDIES IN GOVERNANCE,
LEADERSHIP AND RESPONSIBILITY
Series Editors
Simon Robinson
Leeds Business School
Leeds Beckett University
Leeds, UK
William Sun
Leeds Business School
Leeds Beckett University
Leeds, UK
Georgiana Grigore
Henley Business School
University of Reading
Henley-on-Thames, Oxfordshire, UK
Alin Stancu
Bucharest University of Economic Studies
Bucharest, Romania
The fall-out from many high profile crises in governance and leadership
in recent decades, from banking to healthcare, continues to be felt around
the world. Major reports have questioned the values and behaviour, not
just of individual organizations but of professionals, industries and politi-
cal leadership. These reports raise questions about business corporations
and also public service institutions. In response this new series aims to
explore the broad principles of governance and leadership and how these
are embodied in different contexts, opening up the possibility of develop-
ing new theories and approaches that are fuelled by interdisciplinary
approaches. The purpose of the series is to highlight critical reflection and
empirical research which can enable dialogue across sectors, focusing on
theory, value and the practice of governance, leadership and
responsibility.
Written from a global context, the series is unique in bringing leader-
ship and governance together. The King III report connects these two
fields by identifying leadership as one of the three principles of effective
governance however most courses in business schools have traditionally
treated these as separate subjects. Increasingly, and in particular with the
case of executive education, business schools are recognizing the need to
develop and produce responsible leaders. The series will therefore encour-
age critical exploration between these two areas and as such explore socio-
logical and philosophical perspectives.
Values and
Corporate
Responsibility
CSR and Sustainable Development
Editors
Francisca Farache Georgiana Grigore
Brighton Business School School of Business
University of Brighton University of Leicester
Brighton, UK Leicester, UK
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and trans-
mission or information storage and retrieval, electronic adaptation, computer software, or by similar or
dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specific statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, expressed or implied, with respect to the material contained herein or for any
errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional
claims in published maps and institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
Index313
Notes on Contributors
Dušan Kučera works as Head of the Centre for Business Ethics at the
University of Economics, Prague. After a two-year electro-technical prac-
tice in heavy industry, he studied Protestant Theology at Charles
University in Prague, Germany, and the United States. He worked five
years as a pastor, editor, and teacher of Philosophy. He decided to work
in the commercial sphere as a coordinator of the foreign language depart-
ment and HR manager and coordinator of executive education in
SKODA AUTO (Volkswagen). In the last ten years his specialisation is in
managerial personality issues with an impact on responsible and ethical
management behaviour based on the concept of a value system. His chal-
lenge is focused on the potentials of spirituality in management and busi-
ness. His last research is focusing on the ethical challenges of artificial
intelligence and autonomous systems. He is Assistant Professor of
Business Ethics in the international MBA programme and Master’s pro-
grammes of the Faculty of Business Economics at the University of
Economics and international programme of the Faculty of Finance and
Accounting. He is publishing and lecturing in companies and different
institutions at home and abroad.
Notes on Contributors xi
xiii
List of Tables
xv
1
Corporate Responsibility and the Value
of Value(s)
Georgiana Grigore, Alin Stancu, Francisca Farache,
and David McQueen
G. Grigore (*)
School of Business, University of Leicester, Leicester, UK
A. Stancu
Bucharest University of Economic Studies, Bucharest, Romania
e-mail: alin.stancu@mk.ase.ro
F. Farache
Brighton Business School, University of Brighton, Brighton, UK
e-mail: f.farache@brighton.ac.uk
D. McQueen
Bournemouth University, Bournemouth, UK
e-mail: dmcqueen@bournemouth.ac.uk
words, the Porter’s approach adopts a macro (i.e., business system) level
of analysis of value, as it shows all the activities or operations necessary to
transform raw materials into goods/services that are consumed by people.
The ‘value system’ allows an examination of where value is added, where
more can be added (or costs reduced) and what sorts of value may be
added, and some see it as an important planning tool to meet ‘sustainable
competitive advantage’ (Priem et al. 1997).
Such macro arrangements also have ramifications for marketing prac-
tices where consumers are seen as a primary source of value. The turn to
the consumer is best captured in ‘relationship marketing’ where market-
ers nurture, expand and exploit what they know about consumers and
aim to extract value from ‘long-term mutually beneficial relationships’.
Alternatively, it can be found in the idea of ‘customer lifetime value’—a
prediction of the net profit attributed to entire future relationships with
customers—that recognizes consumers as more valuable than transac-
tions. In recent years, especially in marketing, another target for value has
been consumer data. Data is seen as value in itself and is inherently valued
by business (e.g., consumer databases or insight, value exchange, inte-
grated campaigns), but raises significant privacy issues about how and
whether businesses respect consumers/individuals’ boundaries (see, e.g.,
Shoshana Zuboff’s 2019, Surveillance Capitalism, a chilling presentation
of business models and algorithms underpinning the digital economies).
In parallel to ‘escalating market value and values’, consumers and other
stakeholders ‘learn’ to be savvy. They seek new values from their engage-
ment with markets and these might be financial, but also result in other
demands, that is, ethical business practice.
Author: Erckmann-Chatrian
Language: French
NOUVELLE BIBLIOTHÈQUE
D’ÉDUCATION ET DE RÉCRÉATION
MADAME THÉRÈSE
PAR ERCKMANN-CHATRIAN
LIBRAIRIE HACHETTE
DANS LA MÊME COLLECTION
VOLUMES PARUS :
CHAPITRE PREMIER