Senior Care

starts with
Antara

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3rd party without Antara’s written consent. April 2024
 The Senior Living Space
Up to Less than
140 Million 10,000 units
Senior citizens in India are In the formal Senior Living supply
ageing at a faster rate. across India, which leaves unmet
By 2050, nearly 20% of the needs in this category.
population will be 60 years old
or above.

Fast-changing
NRIs coming back
Social Fabric to India
Increase in the number of A sizable market in the Middle East, North
nuclear families. America, Europe, and Australia. The demand
for senior living projects is expected to
increase due to seniors currently living
overseas who wish to return, as well as
children who remain overseas but have
parents living in India.

- Senior Care starts with us -

Given Antara’s endowment and lineage of Healthcare, Hospitality and Real Estate,
we are uniquely placed to provide the best to our seniors

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 The Legacy
of Care

Max Group is well-renowned for its commitment to nurturing the businesses of

life. It has incubated and successfully built iconic brands like Max Life
Insurance, Max Healthcare and Max Bupa, which have created benchmarks in
service excellence, creating a positive social impact and enriching the quality
of every life they touch.

Our unique endowment and lineage of healthcare, insurance, hospitality and

real estate encouraged us to broaden our vision – to become a platform with a
host of lifecare, lifestyle and hospitality offerings, tailored to improve and
enrich the quality of life for seniors.

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 The
Antara Vision

Our name - Antara, is derived from the Sanskrit word “Antar”, which means “the difference”.
It became a source of inspiration for us.

Our unique endowment and lineage of healthcare, insurance, hospitality and real estate drove us to form our Vision

To be the most loved and trusted brand

for seniors and their families,
by helping seniors improve and enrich their quality of life.

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 The Antara Pillars of Wellness
These pillars are the backbone of our entire offering and service delivery. They are the core of our
vision & philosophy, evident across all touchpoints for both, you and our team members.

Body & Social and Intellectual & Spiritual Environmental

Mind Emotional Occupational Wellness Wellness
Wellness Wellness Wellness

• Health & Wellness • Social Events • Library • Awakening • LEED Certified

Programmes Calendar • Seminar and Sessions Building
• Walking/ Jogging • Theatre Lectures • Discussion Groups • Zero Waste Site
tracks • Counselling • Volunteer • Meditation • WTP and STP
• Nutritionally Services Programmes • Yoga • Rainwater
Curated Diets • Sports Activities • Support and Harvesting
• Physical Activities • Company of Like- Guidance for
• Safety and Minded People residents to start
Security new initiatives

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
Unveiling the Dynamics
of
Senior Living in India

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3rd party without Antara’s written consent.
 India’s Senior
Population

By the year
2050

Senior population 20% 34CR+ 78YRS

*Source: JLL Research and Analysis, UNFPA’s State of World Population 2023
is the Of total Numbers Life

fastest-growing population will

be seniors*
of
seniors*
expectancy

demographic segment Compared to

10%
Compared to
14CR+
Compared to
72 years
in India in 2023 in 2023 in 2023

1 in every 5th Indian

would be senior by year 2050*

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 India’s
Senior Living
Sector

A Modern, Practical Shift

Increasingly, independent seniors are moving from traditional homes to senior living facilities for
a better lifestyle, lifecare, and social needs.

Why the Shift? What’s Needed?

• Changing Mindset: Valuing independent living • Active Lifestyle: Seniors are embracing an active and
among seniors. Hassle-free engaging way of life.
• Increased Life Expectancy: People are living longer, living without • Nutritious Meals: Meal plans and services prioritize
impacting housing needs. reliance nutrition for their well-being.
• Nuclear Households: Families are smaller & on others • Social Life: Like-minded individuals help
geographically dispersed. combat loneliness.
• Medical Needs: Growing requirements for • Healthcare Accessibility: Access to readily available
healthcare support. healthcare services.

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 Who are the
residents?

Seniors:
• whose children live overseas,
• who are currently living overseas and wish to
return to India,
• with a single, married daughter,
• who rely on medical assistance,
• seeking a secure living environment,
• needing help with healthcare management.

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 ANTARA DEHRADUN
A picture-perfect life, on your own terms

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
“
All my friends asked, ‘Why are you
going to Antara? You have
everything here.’ But now, the
Happy
same people are saying, ‘Saroj,
Residents
”
you made the best decision at the
right time.’
-Mrs. Saroj Rakyan SPEAK Our daily worries have vanished.
I used to fret about cooking and
running a kitchen—I still run a
kitchen and cook – but we also
have the choice of eating at The

“
Club whenever we want to.
I used to paint many years ago
and have even won awards for
We have everything under one the same. Now, I’m taking art
roof. All the facilities, anything we and painting classes and really
need for healthcare or medical enjoying those.
help. Hospitals are nearby and as
one gets older, moving distances -Mrs. Rao
becomes a challenge. The next
5-10 years may not be an issue,
but what happens when we reach
85 or 95 or God willing a 100?”

90
-Mr. Sunil Nehru
Antara Dehradun +
boasts a Resident
Satisfaction Score of %
This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 ANTARA NOIDA
Step into a new urban life, on your own terms

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 The Antara Journey & Milestones
Spanning Lifestyle to Lifecare

Antara Senior Living, 2nd Community - Antara Noida Launched AGEasy –

the first senior living launched. Received encouraging a D2C Brand for
residential community in response. knee pain solutions

2023
2020
2013

Dehradun, was launched. and fall detection.

(one-of-its-kind senior Launched Antara Assisted Care Services:
living community in India) - Care Homes
- Care at Home
- MedCare Products

Doon community Launched one-of-its-kind Antara Senior Living

2017

2022

2024
operationalized. Memory Care facility in communities expanding
Gurugram under Antara horizons to multiple cities
The team started looking Assisted Care Services. across India.
for growth opportunities
in Delhi-NCR.

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 Awards & Recognition

2018 2018 2022 2022 2022 2023

Best Silver Global Senior Living Young Marketing Website Innovative

Interior Ageing Project of the Achiever of the of the Year Brand
Design Influencer Year Year (Real Estate) Communications

Antara Dehradun Tara Singh Vachani Antara Noida- Tara Singh Vachani antaraseniorcare.com Antara Senior Care
Exe. Chairperson, Antara Phase 1 Exe. Chairperson, Antara

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3 rd party without Antara’s written consent.
 Senior Care
starts with
Antara
To know more please visit
antaraseniorcare.com

This information was prepared by Antara Senior Living Limited. It is not to be used or relied upon by any 3rd party without Antara’s written consent. April 2024