EXECUTIVE SUMMARY

Waffle Shuffle is a cooked food made home a batter that consists of flour. water, baking
powder, oil, and eggs. It has a grid like appearance because it is cooked in between two hot metal
plates in an electric kitchen appliance called a waffle pan. Waffles are cooked until they become
golden-brown in cooker, with a crazy outer texture and a soft interior. Waffles are served as a
breakfast or as a dessert, and they are usually served with sweet sauce or toppings Waffle Shuffle
is a mouth savory pastry product which is made up of high quality ingredients. They put some
twist to make our product more attractive unique and in trend. The typical lings of waffles are
cheese and hotdog but ours are chocolate and crashed graham. Through this they can gain more
customers. This is very affordable and can satisfy our customers tastes. And they are delivering
satisfactions and good services. They are meeting our customers’ expectations and demands to
make their cravings be satisfied. Their product is a low risk and at the same time low-cost that
gives us higher returns and income in exchange They are selling our product soon to room
service since they don’t have a cart. Besides, they are formulating a marketing-oriented and
customer-focused mission statement. Their objective is to cultivate growth in net profit for about
30% for the next 5 months. And at least 15% of this is for developing more delight variants of
fillings for our waffle.
BACKGROUND AND HISTORY

Waffle Haven was founded in 2024 by a group of friends who shared a passion for
delicious waffles and a dream of creating a cozy haven where people could indulge in
mouthwatering treats. Jaimeer, Diane, Karen, Justine, and Fernando, inspired by their fond
memories of enjoying waffles together, decided to turn their love for this delectable dessert into a
business venture. They chose Bansud as the location for their store, drawn to its vibrant
community and bustling streets. With dedication and hard work, Waffle Haven quickly became a
beloved local hotspot, known for its fluffy waffles, creative toppings, and warm hospitality. Over
the years, the store has grown into a cherished gathering place where friends and families come
together to savor sweet moments and create lasting memories. Waffle Haven continues to delight
customers with its irresistible waffle creations, ensuring that every visit is a delightful experience
worth savoring.

DESCRIPTION OF PRODUCTS

The waffles at Waffle Heaven are carefully crafted using a simple yet perfect
combination of high-quality flour, baking soda, salt, water, eggs, and butter. This results in a
consistently light and airy texture. You can choose from two delicious flavors: Graham
Chocolate, which combines the comforting flavors of graham crackers with luxurious chocolate,
and Chocolate Vanilla, where velvety vanilla perfectly complements rich chocolate, creating a
harmonious and indulgent treat. Waffle Heaven prides itself on using only the finest ingredients,
providing a cozy and welcoming ambiance, and delivering friendly service to ensure that every
visit is a truly delightful experience.

MARKET DESCRIPTION

Waffle Heaven is a popular spot for young adults and families looking for tasty and
convenient snacks to fit their on-the-go lifestyles. The business strategically set up shop near the
school, recognizing that students are attracted to its affordable and satisfying menu. They are
open every day from 8 a.m. to 5 p.m., except for Saturdays.

COMPETITION

There are multiple vendors situated outside the school premises, offering a variety of
food items such as street foods, sweet corn, ice cream, and banana cue. The increased interest of
students in trying out new snacks has had a noticeable impact on the vendors' sales. The appeal
of these products lies in the fact that many students enjoy consuming a wide range of street
foods, and these vendors offer them at affordable prices. The downside is the lack of diversity in
the products they offer, as they tend to sell the same items repeatedly and do not prepare the
products themselves.

MARKETING STRATEGIES

Their marketing strategies on social media platforms like Instagram and Facebook can
effectively reach potential customers and cultivate a loyal following. By sharing tempting photos
of their waffles and engaging with customers through comments and direct messaging, they can
create a strong connection. promotions and special offers can help generate traffic and raise
brand awareness. They also provide delivery services for customers who are unable to visit the
store but still want to enjoy their products from a distance.

MANUFACTURING PLANS

The foundation of Waffle Heaven’s manufacturing process begins with sourcing the best
ingredients. They prioritize local suppliers to ensure freshness and to support the community.
Key ingredients include flour, eggs, milk, sugar, butter, and yeast. Establishing strong
relationships with suppliers is crucial to securing consistent, high-quality raw materials. They
also explore organic and sustainable options to cater to health-conscious consumers.
INGREDIENTS

 1 1/2 cups all-purpose flour

 1 tablespoon sugar

 1 tablespoon baking powder

 1/2 teaspoon salt 1 1/4 cups milk

 1/2 cup vegetable oil

 1 teaspoon vanilla extract

 2 large eggs

MATERIALS

 Greaseproof Paper Bag

 Tissue

EQUIPMENT

 Electric Waffle Maker Pan

 Plastic Spoon

 Mixing Bowl

 Strainer

 Measuring Cup

 Tong
PROCEDURES

Mix Dry Ingredients: In a large bowl, whisk together the flour, sugar, baking powder, and salt. Mix Wet
Ingredients: In another bowl, beat the eggs and then add the milk, vegetable oil, and vanilla extract. Mix
well until all wet ingredients are fully combined.

Combine Ingredients: Pour the wet ingredients into the dry ingredients and stir until just combined. Do
not overmix; it's okay if the batter is slightly lumpy.
Preheat Waffle Iron: Start by preheating the waffle iron according to the manufacturer's instructions.

Cook Waffles: Pour the batter onto the

preheated waffle iron, using about 1/2 cup for each waffle, or according to your waffle iron’s capacity.
Close the iron and cook until the waffles are golden brown and crispy. This typically takes about 3-5
minutes, but times may vary depending on your waffle iron.

Serve: Once cooked, carefully remove the waffles and serve immediately. Add the syrup.
FINANCIAL PROJECTION

The following pages include multiyear projections for Statement of Financial and
Expenses of the Waffle Haven.

Daily Analysis

Day 1

Products Quantity Target Sales Price Total Sales

Graham 1 20 ₱20 ₱400

Chocolate

Chocolate 1 15 ₱20 ₱300

Vanilla

Total Gross
Income=₱700

Expenses=₱178

Net
Income=₱522
 Daily Analysis

Day 2

Products Quantity Target Sales Price Total Sales

Graham 1 19 ₱20 ₱380

Chocolate

Chocolate 1 18 ₱20 ₱36o

Vanilla

Total Gross
Income=₱740

Expenses=₱178

Net
Income=₱562

Daily Analysis

Day 3

Products Quantity Target Sales Price Total Sales

Graham 1 14 ₱20 ₱280

Chocolate

Chocolate 1 12 ₱20 ₱240

Vanilla

Total Gross
 Income=₱520

Expenses=₱178

Net
Income=₱342

Daily Analysis

Day 4

Products Quantity Target Sales Price Total Sales

Graham 1 17 ₱20 ₱340

Chocolate

Chocolate 1 19 ₱20 ₱380

Vanilla

Total Gross
Income=₱720

Expenses=₱178

Net Income=542

Daily Analysis

Day 5

Products Quantity Target Sales Price Total Sales

Graham 1 15 ₱20 ₱300

Chocolate

Chocolate 1 14 ₱20 ₱280

Vanilla

Total Gross
Income=₱580

Expenses=₱178
 Net
Income=₱402

Daily Analysis

Day 6

Products Quantity Target Sales Price Total Sales

Graham 1 20 ₱20 ₱400

Chocolate

Chocolate 1 12 ₱20 ₱240

Vanilla

Total Gross
Income=₱620

Expenses=₱178

Net
Income=₱442

Daily Analysis

Day 7

Products Quantity Target Sales Price Total Sales

Graham 1 14 ₱20 ₱280

Chocolate
 Chocolate 1 16 ₱20 ₱320
Vanilla

Total Gross
Income=₱600

Expenses=₱178

Net
Income=₱422

Expenses

Day 1 to Day 7

Ingredients Quantity Price Total

Waffle Mixture 7 kilos ₱130 ₱910

Chocolate Syrup 1 liter ₱143 ₱143

Caramel Syrup 1 liter ₱143 ₱143

Graham Crackers 210g ₱50 ₱50

Total Expenses ₱1,246

Weekly Analysis

CONCLUSION
 They conclude that by keeping a close eye on your competitors and adapting your
strategies accordingly, you can maintain a competitive edge and thrive in your industry. It's
important to understand that competition involves more than just outperforming rivals—it's
about delivering value to your customers and establishing a strong brand presence.

RECOMMENDATIONS

For future business planners, it is crucial to plan for future business endeavors, it is
crucial to thoroughly analyze the market, competition, and potential customer base. This
comprehensive approach will help in identifying areas of opportunity and gaps in the market,
allowing for the development of a distinctive value proposition that caters to the needs and
expectations of the target market. It is important to create a detailed financial plan that includes a
realistic budget and projections, considering potential risks and uncertainties.