Professional Documents
Culture Documents
Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction Trey Guinn full chapter instant download
Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction Trey Guinn full chapter instant download
https://ebookmass.com/product/communication-essentials-the-tools-
you-need-to-master-every-type-of-professional-interaction-trey-
guinn/
https://ebookmass.com/product/sales-essentials-the-tools-you-
need-at-every-stage-to-close-more-deals-and-crush-your-quota-
rana-salman/
https://ebookmass.com/product/sales-essentials-the-tools-you-
need-at-every-stage-to-close-more-deals-and-crush-your-quota-
rana-salman-2/
https://ebookmass.com/product/coaching-essentials-for-managers-
the-tools-you-need-to-ignite-greatness-in-each-employee-sara-
canaday/
Time Management Essentials: The Tools You Need to
Maximize Your Attention, Energy, and Productivity Anna
Dearmon Kornick
https://ebookmass.com/product/time-management-essentials-the-
tools-you-need-to-maximize-your-attention-energy-and-
productivity-anna-dearmon-kornick/
https://ebookmass.com/product/time-management-essentials-the-
tools-you-need-to-maximize-your-attention-energy-and-
productivity-anna-dearmon-kornick-2/
https://ebookmass.com/product/coaching-essentials-for-managers-
the-tools-you-need-to-ignite-greatness-in-each-employee-1st-
edition-sara-canaday/
https://ebookmass.com/product/presentation-essentials-the-tools-
you-need-to-captivate-your-audience-deliver-your-story-and-make-
your-message-memorable-anne-bruce-2/
https://ebookmass.com/product/presentation-essentials-the-tools-
you-need-to-captivate-your-audience-deliver-your-story-and-make-
your-message-memorable-anne-bruce/
Praise for
COMMUNICATION
ESSENTIALS
No matter who you are or how you spend your days, Dr. Guinn
convincingly argues that communication skills are a nonnegotiable
essential to healthy friendships, supervisory relationships, one’s
leadership capacity, or any professional endeavor. This thoughtful
book is teeming with practical tips and wise counsel that I
immediately deployed.
—Dr. Frank Shushok, President, Roanoke College
When you think about the essentials in any subject, you want to be
taught by your favorite professor or the best coach you’ve ever had.
Dr. Guinn is both of those in one, and he will help you master the
communication essentials in such a way that you’ll be amazed at
what you learned, how effective you can become, and how much
fun it was to do so.
—Dr. Dub Oliver, President, Union University
If How to Win Friends and Influence People was the most famous
effective communication skills book of the twentieth century,
Communication Essentials will likely be the effective communication
classic of our generation. This is the book I wish I had 20 years ago,
and I am happy that I have it today. I look forward to sharing it with
my coworkers, friends, and family.
—Korhan Bircan, Director of Engineering, Square
Every human who interacts with other humans should read this
book! Dr. Guinn has successfully combined his years of teaching,
research, and coaching into an engaging and insightful text that
meets individuals wherever they are. An outstanding book from an
exceptional and dynamic expert in human communication.
—Dr. Sarah Varga, Baylor University
Dr. Guinn has given us all a gift in this book—a gift for improved
rela-tionships, lasting friendships, a soaring meaningful career, and
an overall good life. You will help yourself for life by reading
Communication Essentials and absorbing all the advice Dr. Guinn
provides.
—D. F., Senior Technical Program Manager, Meta and
former Global Strategy Consultant, Samsung
Communication Essentials reads like a friend sitting down with you
over coffee, exploring how communication skills influence every part
of our lives. Dr. Guinn will help you see communication not as an
abstract theory, but a lifelong journey of better understanding
ourselves and others.
—Dr. Gary Guadagnolo, PhD, Director of Research
Strategy, EAB
A great informative read that has caused me to think about how I’m
communicating with the world around me. The concrete steps listed
to help effectively communicate are extremely beneficial, and I will
apply these going forward. Highly recommended!
—Matt Tovar, Senior Animation Engineer, Uneeq
What a prescriptive and applicable book across all life stages. Love
that the essentials are weaved throughout and creating pathways
for communication success!
—Sherry Zeng-Fargas, Manager of Sales Planning,
Amplify Snack Brands (The Hershey Company)
ISBN: 978-1-26-427806-0
MHID: 1-26-427806-3
The material in this eBook also appears in the print version of this
title: ISBN: 978-1-26-427805-3, MHID: 1-26-427805-5.
TERMS OF USE
Preface
Acknowledgments
PART I
THE ESSENTIALS
1 Be a Communication Student for Life
2 Know Why and How We Communicate
3 Discover the “I” in Communicate
4 Understand That the Message Sent Is Not Always the
Message Received
5 Commit to Being Effective
PART II
THE ESSENTIALS APPLIED
Communication Self-Assessment
6 Your Communication Starting Point: Be Willing
7 Identify Your GOAL
8 Know Your AUDIENCE
9 Own Your MESSAGE
10 Anticipate How Your Audience Will Perceive You, the
MESSENGER
11 Choose the Best MEDIUM for Your Message
PART III
BEYOND THE ESSENTIALS
12 Communicate Your Way into a Job
13 Communicate on the Job and Up the Ladder
14 Improve Your Digital Communication
15 Communicate to Make and Maintain Social
Relationships
16 Communicate Through Conflict and Difficult
Conversations
17 Continue Learning to Keep Improving
Notes
Index
Preface
My kids will tell you that my most frequently said phrase is,
“Guinns are grateful.” To no surprise, I feel enormous gratitude
writing and publishing this book. I am thankful for the process and
to the many individuals who helped me along the way. My list of
“thank yous” is quite long because the content of this book is not
only the result of a recently finished project but also a collection of
insights discovered, rediscovered, and refined over a lifetime. My
own life experiences, including years of study, teaching, and
executive coaching, have enabled me to write this book for you.
I’ll begin by thanking my mom, better known as Coco, for
constant inspiration and endless love. I owe her and my entire
family a debt of gratitude for countless interactions that served as
my first and formative lessons in communication essentials.
Likewise, Castle Hills, my childhood home away from home,
surrounded me with teachers, youth leaders, and friends who
helped me to stay grounded while still growing.
Baylor University is where I discovered the exciting field of
communication and met lifelong mentors and friends. I am forever
grateful to such wise leaders as Chris Wommack, Dr. Mark Morman,
Dr. Eileen Hulme, Dr. Dub Oliver, and Dr. Frank Shushok—all of
whom guided me then and inspire me still today. Baylor is also
where I formed lifelong friendships with Banes, Fredo, Pete, and
Porge. I’ve managed to make their homes my writing retreats
during the production of this book!
I arrived at The University of Texas at Austin for doctoral studies
like a sponge and did my very best to soak up every lesson and
experience possible. Faculty like Dr. Anita Vangelisti, Dr. Erin
Donovan, Dr. Rene Dailey, Dr. Tiffany Whittaker, and Dr. John Daly
trained me to think more critically and opened countless doors for
me to teach, research, and more. My years at UT-Austin shaped and
sharpened me for the journey ahead, and I will be forever grateful
to the good people there who afforded me such opportunities.
I was then fortunate to receive a professorship at the University
of the Incarnate Word (UIW) in my hometown of San Antonio,
Texas, where I am grateful to be part of a learning community that
is rich in heritage and mission-driven. UIW is a gem, and having a
dean and friend like Dr. Sharon Welkey has made my career all the
better! Working with students like Susanna Alford inspires me to
give my best every day.
The brief words of gratitude to the aforementioned institutions
and people I met within are like glancing at the tree rings of my life.
Each ring has been a progressive step in my journey thus far. The
friends, family, teachers, mentors, clients, and students I’ve gained
along the way have helped me better understand, teach, and write
about the communication essentials.
The actual work of writing and publishing this book introduces a
few more essential players. First, I am so grateful to the good
people at McGraw Hill. I am inspired by brilliant leaders like Justin
Singh who work tirelessly for the good of learners everywhere. I
wish every writer the great fortune of working with an editor like
Cheryl Segura who has been my perfect dance partner for this
project. Cheryl made all my moves look better while simultaneously
making all her moves appear effortless. I also owe a debt of
gratitude to Ruth Mills who masterfully spotted my weaker writing
muscles and showed me how to grow them. Working with Cheryl
and Ruth has been a writer’s dream.
My secret weapons have been right here at home. My loyal
coffee maker desperately deserves a day off. My neighborhood
streets endure my daily jogging and give me much needed time and
space to ideate. My dear wife, Shannon, is the hero in my story. She
loves me unconditionally, sees the very best in me, and cheers me
on while I peck away at my keyboard. By now, she has read this
manuscript twice as many times as I have, and each time she
smiles in awe as if she has stumbled across hidden treasure. It may
be years before our kids actually read this book, but their sweet
voices and hugs lifted my spirits and found their way to every page.
I hope to live my life in such a way that makes Joy, Evy, and Oli
proud to call me Dad, because I am over the moon about being
their father.
Lastly, I am grateful for you. Let’s learn together and continue
becoming the best versions of ourselves.
Another random document with
no related content on Scribd:
Apollo
One of the favorite Greek stories has been that of Orpheus, who
went down to Hades to bring his dead wife whom he adored, back to
earth, and about whom Peri, Gluck, and others wrote operas. He was
son of Apollo and of Calliope, the Muse of Epic Poetry, and became
such a fine performer on all instruments, that he charmed all things
animate and inanimate. He tamed wild birds and beasts, and even
the trees and rocks followed him as he played, the winds and the
waves obeyed him, and he soothed and made the Dragon, who
guarded the Golden Fleece, gentle and harmless.
On the cruise of the Argo in search of the Golden Fleece, Orpheus
not only succeeded in launching the boat when the strength of the
heroes had failed in the task, but when they were passing the islands
of the Sirens, he sang so loudly and so sweetly that the Sirens’ songs
could not be heard and the crew were saved.
Music in Their Daily Life
When a people have legends about music you may know that they
love it. Such was the case with the Greeks. They did not call their
schools high schools and colleges but Music schools, and everything
that we call learning they included under the name of music. Every
morning the little Greek boy was sent to the Music school where he
was taught the things that were considered necessary for a citizen to
know. Here he learned gymnastics, poetry, and music. At home too,
music was quite as important as in school, and we know that they
had folk songs which had to do with the deeds of ordinary life, such
as farming and winemaking and grape-picking, and the effect and
beauty of the seasons of the year. (See Chap. IX.) They can well be
divided into songs of joy and songs of sorrow, and seem to have
existed even before Homer the Blind Bard. If you ever have tried to
dance or do your daily dozen without music, you will understand at
once how much help music always has been to people as they
worked.
Harvest Songs
All harvest songs in Greece had the name of Lytiersis. Lytiersis was
the son of King Midas, known as the richest king in the world.
Lytiersis was a king himself but also a mighty reaper, and according
to Countess Martinengo-Cesaresco who has written a book called
Essays in the Study of Folk-Songs it was his “habit to indulge in
trials of strength with his companions and with strangers who were
passing by. He tied the vanquished up in sheaves and beat them. One
day he defied an unknown stranger, who proved too strong for him
and by whom he was slain.” The first harvest song was composed to
console King Midas for the death of his son. We can make a fable
from this story which means that Nature and Man are always
struggling against each other.
The harvest festivals founded in Greece led to others in Brittany,
France, North Germany and England. So does the deed of one race
affect other races.
The Liturgies
Among the taxes, or five special liturgies, that the Greeks had to
pay, was the obligation for certain rich citizens to supply the Greek
tragedies with the chorus. Every Greek play had its chorus and every
chorus had to have its structures; a choregic monument to celebrate
it; one or more flute players, costumes, crowns, decorations, teachers
for the chorus and everything else to make it succeed. This cost,
which would equal many thousands of dollars, was undertaken as a
duty quite as easily as our men of wealth pay their income taxes. You
can see a greatly enlarged copy of a choregic monument, the Soldiers’
and Sailors’ monument at 89th Street and Riverside Drive, in New
York City, and also one at the Metropolitan Museum.
In old Greece the musicians were also poets. Homer, Hesiod,
Pindar, Æschylus, Sophocles, Sappho, Euripides, Plato, not only
wrote their dramas but knew what music should be played with
them. In fact no play was complete without its chorus and its music
and its flute-player. You have heard of the Greek chorus. Don’t for a
moment think it was like our chorus. It consisted of a group of
masked actors (all actors in those days wore masks), who appeared
between the acts and intoned (chanted) the meaning of the play and
subsequent events. In fact the chorus took the place of a libretto,
—“words and music of the opera,” for it explained to the audience
what it should expect. It spoke and sang some of the most important
lines of the play and danced in appropriate rhythms. So it brought
together word, action and music, and was a remote ancestor of
opera, oratorio and ballet.
Festivals
Besides the occupational songs and those for the drama festivals,
the Greeks had the great game festivals where in some, not only
competitions in sports took place but also flute playing and singing.
The oldest of these festivals was the Olympic games, first held in 776
B.C. and every four years thereafter. These games played so important
a part in the lives of the Greeks that their calendar was divided into
Olympiads instead of years. While music was evident in the Olympic
games, music and poetry were never among the competitions.
The Pythian games were chiefly musical and poetic contests and
were started in Delphi, 586 B.C., where they were held every nine
years in honor of the Delphian Apollo whose shrine was at Delphi.
The Isthmian and Nemean games were also based on poetic and
musical contests. Warriors, statesmen, philosophers, artists and
writers went to these games and took part in them. Maybe some time
we will realize the power of music as did the Greeks nearly one
thousand years before the birth of Jesus.
The Greek Scales
When the second tetrachord began on the tone above the fourth
tone of the first tetrachord, he calls it the breaking method, thus:
By using the join and the break with each of the three modes,
Dorian, Phrygian and Lydian, you can see to what a great variety of
scales and names this would lead. The Greeks spoke of their scales
from the top note down, instead of from the lowest note up, as we do.
The first kithara was supposed to have been an instrument of four
strings that could be tuned in any of these different ways, with the
half-step either between the first and second strings, or between the
second and third, or between the third and fourth. Two instruments
tuned differently formed the complete scale, but it did not take long
to add strings to their lyres and kitharas so that they could play an
entire scale on one instrument.
The little Greek boy was taught in school to tune the scale
according to the fourth string of his lyre, which was the home tone or
what we should call tonic. Our tonic falls on the first degree of the
scale, but in the primary modes of the Greeks, the tonic fell on the
fourth degree, and was called the final. When the final was on pitch
all the other strings had to be tuned to it.
These tetrachords are supposed to have been perfected by
Terpander, in the six hundreds before Christ. His melodies were
called nomes and were supposed to have had a fine moral effect on
the Spartan youth in giving him spirit and courage. The Greeks
thought that all music and that every one of their modes had a
special effect on conduct and character.
After the Messenian war, Sparta was in such a state of upheaval
that the Delphian oracle was consulted. The answer was:
“When Terpander’s Cithar shall sound
Contention in Sparta shall cease.”
The Greeks were the first to write down their music, or to make a
musical notation whereby the singers and players knew what tones to
use. Their system was their alphabet with certain alterations. They
had names describing each tone not unlike our use of the word tonic
for the first degree of the scale, and dominant for the fifth and so on.
Of course they did not have the staff and treble and bass clefs as
we have, but they were groping for some way of recording music in
those far away days.
Pythagoras as far back as 584–504 B.C., not only influenced the
music in the classical Greek period (400 B.C.), but down to and
throughout the Middle Ages to the Renaissance (1500s). To this day
music is based on his mathematical discovery. He worked out a
theory of numbers based on the idea that all nature was governed by
the law of numbers and modern scientists have proven that he was
correct in many of his ideas. In fact our orchestras and pianos are
tuned in accordance with his theories.
He invented an instrument called the monochord which consisted
of a hollow wooden box with one string and movable fret. He
discovered that when he divided the string exactly in half by means
of the fret, the tone produced was an octave higher than the tone
given out by striking the entire string; one-third of the string
produced the interval of a fifth above the octave; one-fourth the
length of the string produced a fourth above the fifth; one-fifth
produced a third (large or major) above the fourth; one-sixth
produced a third (small or minor); one-seventh produced a slightly
smaller third and one-eighth produced a large second, three octaves
above the sound of the entire string:
The truth of Pythagoras’ theory of tone relationship has been
proven by an experiment in physics showing that all of the above
tones belong to the same tone family. An amusing experiment can be
made by pressing silently any one of the tones marked 2, 3, 4, 5, 6, or
8, and striking the fundamental tone sharply, the key you are
pressing silently will sound so that you can distinctly hear its pitch.
The Greeks seem to have had no harmony (that is, combining of
two or more tones in chords) outside of the natural result of men’s
voices and women’s singing together. But they had groups of singers
answering each other in what is called antiphony (anti-against,
phony-sound). Even our American Indians have their song leader
and chorus answering each other.
Greek rhythm followed the rhythm of the spoken word and was
considered a part of their poetic system.
Greek Instruments
The Romans, law givers, world conquerors and road builders, gave
little new to music, for they did not show a great talent for art. They
were influenced by Greek ideals and Greek methods. They were
warlike by nature, and from defenders of their state they became
conquerors. As they grew nationally stronger and more secure, they
learned music, oratory, architecture and sculpture from Greek
teachers. Many Romans well known in history were singers and
gifted players on the Greek kithara, lyre, and flute (aulos).
The Romans seemed to have cared more about the performing of
music than for the composing of it, and “offered prizes to those who
had the greatest dexterity, could blow the loudest or play the fastest.”
(Familiar Talks on History of Music.—Gantvoort.)
As they come to America today the musicians of other lands
flocked to Rome, especially those who played or sang, because they
were received with honor and were richly paid.
The Romans, among them Boethius (6th century B.C.), wrote
treatises on the Greek modes, were very much interested in the
theory of music, and built their scales like the Greeks. To each of the
seven tones within an octave they gave the name of a planet, and to
every fourth tone which was the beginning of a new tetrachord, the
name of a day of the week which is named for the planet.
B C D E F G A
Saturn Jupiter Mars Sun Venus Mercury Moon
Saturday Sunday Monday
B C D E F G A
Saturn Jupiter Mars Sun Venus Mercury Moon
Tuesday Wednesday
B C D E F G A
Saturn Jupiter Mars Sun Venus Mercury Moon
Thursday Friday
The days of the week in French show much more clearly than in
English the names of the planets, in the case of Tuesday—mardi,
(Mars); Wednesday—mercredi (Mercury); Thursday—jeudi,
(Jupiter); Friday—vendredi, (Venus).
The Greeks brought their instrument, the kithara, to Rome, and
with it a style of song called a kitharoedic chant, which was usually a
hymn sung to some god or goddess. The words, until three hundred
years after the birth of Jesus, were in the Greek language; the Latin
kitharoedic songs like those of the poets Horace and Catullus were
sung at banquets and private parties, Cicero too, was musical.
Courtesy of the
Metropolitan
Museum of Art.
Chinese
Instruments.
Fig. 5.—Trumpets.
Fig. 6.—Te’ch’ing—sonorous stone.
Fig. 7.—Yang-Ch’in or Dulcimer.
Fiddles from Arabia (Fig. 8, Rebab); Japan (Fig. 9, Kokin);
Corea (Fig. 10, Haggrine) and Siam (Fig. 11, See Saw Duang).
The Koto-Player.