1. Define culture, heritage and cultural heritage.

Further provide examples of cultural and

natural heritage in the Northern Malawi, both tangible and intangible.
2. Explain cultural heritage tourism by:
a. Tourism oriented definitions
b. Motivational definitions
c. Experiential or aspirational definitions
d. Operational definitions
e. Market oriented definition
3. Explain the advantages of developing cultural heritage tourism products.
4. Explain the principles that need to be considered when developing cultural heritage tourism
products.
5. Explain the role of cultural heritage tourism products in destination branding
6. Why is cultural heritage marketing beneficial for:
a. Individual attractions
7. What are the steps (considerations) to undertake when planning cultural heritage
marketing.
8. Explain the two approaches to marketing goals and strategies.
9. Describe the application of the 7Ps of marketing in cultural heritage marketing.
10. Comprehensively discuss de-marketing as a sustainable cultural heritage marketing
approach.
11. Providing relevant examples, explain the hierarchy of tourist attractions.
12. Describe the typologies of cultural tourists as argued by:
a. Du Cross and McKercher (2002).
b. Lord (1999)
13. Questions on page 32 of Lesson 3
14. Define cultural heritage as per UNESCO’s Convention for the Safeguarding of the
Intangible Cultural Heritage in 2003. What elements qualify cultural product to be a
cultural heritage.
15. For each cultural heritage product, it is possible to have both tangible and intangible
heritage. Argue.
16. Describe characteristics of ICH
17. Discuss initiatives that can be conducted to safeguard ICH.
18. How does safeguarding ICH contribute to sustainable development.
19. Explain how cultural tourism attractions can be built and associated challenges for each
option.
20. How can you transform cultural products into tourism products.
21. Define a WHS, listing all such sites in Malawi.
22. Select an inventory on the Tentative List of UNESCO’s world heritage nominated by
Malawi. Argue whether the inventory is fitting to be considered based on the characteristics
that qualify an inventory to be WHS.
23. Why is it important for Malawi to list inventory on WHS.
24. How best can Malawi increase her chances of having more sites inscribed onto the WHS
list?
25. Define a museum and state the purposes of founding museums.
26. Describe the roles of museums in destinations.
27. Explain the five types of museums.
28. Discuss the role of tourism gatekeepers in the development of cultural heritage tourism.
Explain examples/layers as according to Du Cros and McKercher (2020)
29. Explain the types of gatekeepers as according to:
a. Seaton and Bennett (1996)
b. Palmer (2000)
30. Should tourist destinations have fewer or many gatekeepers. Why?
31. Define interpretation, contrasting it from curatorship.
32. Why is heritage interpretation important?
33. Explain the three principal modes of interpretation.
34. Describe the skills that interpreters need for effectiveness, and how those skills can be
developed.
35. Using Ham (2013)’s TORE Framework, discuss the qualities of a good interpretation.