Lampiran 3

HASIL FREKUESI DATA

Statistics

Umur JenisKelamin Pekerjaan

N Valid 96 96 96

Missing 0 0 0

Frequency Table
Umur

Cumulative
Frequency Percent Valid Percent Percent
Valid 14-19 28 29,2 29,2 29,2

20-30 23 24,0 24,0 53,1

31-40 35 36,5 36,5 89,6

> 41 10 10,4 10,4 100,0

Total 96 100,0 100,0

JenisKelamin

Cumulative
Frequency Percent Valid Percent Percent

Valid 0 5 5,2 5,2 5,2

Laki-Laki 46 47,9 47,9 53,1

Perempuan 45 46,9 46,9 100,0

Total 96 100,0 100,0

Pekerjaan

Cumulative
Frequency Percent Valid Percent Percent

Valid Buruh/Petani/Pelajar 45 46,9 46,9 46,9

PNS/Polri/TNI/Peg.Swasta 22 22,9 22,9 69,8

Wirasasta 16 16,7 16,7 86,5

DLL 13 13,5 13,5 100,0

Total 96 100,0 100,0

 UJI VALIDITAS DAN REABILITAS

Strategi Pemasaran

Reliability Statistics
Cronbach's Alpha
Based on
Standardized
Cronbach's Alpha Items N of Items
,728 ,725 5

Item-Total Statistics
Scale Mean if Item Scale Variance if Corrected Item- Squared Multiple Cronbach's Alpha
Deleted Item Deleted Total Correlation Correlation if Item Deleted
SP1 27,32 19,568 ,406 . ,714
SP2 27,07 18,300 ,553 . ,674
SP3 27,09 18,591 ,569 . ,674
SP4 26,72 20,078 ,385 . ,737
SPTotal 15,46 6,040 1,000 . ,439

Minat Beli

Reliability Statistics
Cronbach's
Alpha Based on
Cronbach's Standardized
Alpha Items N of Items
,740 ,749 5

Item-Total Statistics
Cronbach's
Scale Mean if Scale Variance if Corrected Item- Squared Multiple Alpha if Item
Item Deleted Item Deleted Total Correlation Correlation Deleted
MB1 26,65 19,157 ,768 . ,641
MB2 26,16 21,965 ,353 . ,743
MB3 26,72 23,552 ,432 . ,771
MB4 26,57 19,974 ,637 . ,673
MBTotal 15,16 6,702 1,000 . ,492
 HASIL REGRESI

Variables Entered/Removeda
Variables
Model Variables Entered Removed Method
1 StrategiPemasara
. Enter
nb
a. Dependent Variable: MinatBeli
b. All requested variables entered.

Model Summary
Std. Error of the
Model R R Square Adjusted R Square Estimate
1 ,627a ,393 ,387 2,027
a. Predictors: (Constant), StrategiPemasaran

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 250,483 1 250,483 60,971 ,000b
Residual 386,173 94 4,108
Total 636,656 95
a. Dependent Variable: MinatBeli
b. Predictors: (Constant), StrategiPemasaran

Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 4,943 1,324 3,733 ,000
StrategiPemasaran ,661 ,085 ,627 7,808 ,000
a. Dependent Variable: MinatBeli

Normalitas

One-Sample Kolmogorov-Smirnov Test

StrategiPemasar
an MinatBeli
N 96 96
Normal Parametersa,b Mean 15,46 15,16
Std. Deviation 2,458 2,589
Most Extreme Differences Absolute ,110 ,128
Positive ,088 ,068
Negative -,110 -,128
Test Statistic ,110 ,128
Asymp. Sig. (2-tailed) ,006c ,001c
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.