MET’s Institute of Management

Bhujbal Knowledge City, Nashik

Journal Questions for 201: Marketing Management

Chapter 1
2 Marks questions
1. Define Product and give example
2. What is Goods and services continuum
3. Define Brand, Give examples
4. What is Brand Equity?
5. List the Booz, Allan and Hamilton classification of new products
6. what is the role of product as a market offering
5-mark question
1. Explain the need of product development
2. Write in detail about, Booz Allen &Hamilton Classification Scheme
for New Products
3. Explain the concept of brand equity in details with suitable
examples.

10 Marks questions
1. with suitable example discuss the process of new product
development.
2. What are the 5 levels of Product Value? With a specific example
Explain the concept of Product Mix, Product Line, Product line
width, Product line depth, product line consistency
 MET’s Institute of Management
Bhujbal Knowledge City, Nashik

Journal Questions for 201: Marketing Management

Chapter II
2 Marks questions
1. Define Price with example
2. what are the 3 ways to respond to price change by a competitor
3. What is Geographical Pricing?
4. List the products who uses dynamic pricing
5. What is Price Sensitivity? give example
6. what is psychological pricing?
5 Mark question
1. Explain various objectives of pricing policy
2. Discuss the external factors influencing pricing decisions
3. how company can initiate or respond to a price change? Write in
detail

10-mark question
1. Define price. Which pricing methods will you adopt for following
products?
• Smart phone
• Hair oil with unique fragrance
2. Explain various objectives of pricing policy. Discuss any four
methods of pricing with merits and demerits.
 MET’s Institute of Management
Bhujbal Knowledge City, Nashik

Journal Questions for 201: Marketing Management

Chapter III
2 Marks questions
1. what is marketing channel?
2. why a firm needs a marketing channel?
3. when a firm needs intensive marketing channel for its products?
4. list the different channel options
5. Define Logistics
6. what are the different flows in the marketing channel
5 marks question
1. “ Channel intermediaries are essential for effective distribution of
a product.” Discuss
2. Explain in detail the role of marketing channels in market
3. What are the various levels of marketing channels?

10 marks questions
1. Discuss in detail the steps involved in channel design decisions.
Give suitable example
2. Draft a channel design for following products.
a. Shampoo
b. Newly Launched Wrist watch
c. 300 Cc Bike
d. Branded Notebook
E. Salt Flavored Potato Chips
 MET’s Institute of Management
Bhujbal Knowledge City, Nashik

Journal Questions for 201: Marketing Management

Chapter IV
2 Marks questions

1. Define Marketing Communications

2. when is it appropriate to use direct marketing?
3. enlist the elements of marketing communications mix
4. list the steps in developing effective communication
5. what do you mean by ‘Promotion’ in marketing mix?
6. give 4 examples of personal selling

5- marks questions
1. what is IMC? Explain in detail.
2. What is communication mix. Why advertisements are critical
factor in marketing communication mix?
3. What are the different factors which may affect a decision of
marketing communication mix?

10 marks questions
1. Explain step by step process of developing effective marketing
communication mix? Explain with example of any household
product?
2. Discuss all the elements of communication mix in details with
suitable examples
 MET’s Institute of Management
Bhujbal Knowledge City, Nashik

Journal Questions for 201: Marketing Management

Chapter V:
2 Marks questions

1. Define marketing plan?

2. enlist the objectives of marketing panning
3. list the essential elements of marketing planning
4. what is profitability control
5. what are the 3 steps in marketing control process
6. what is marketing audit?

5 marks question
1. What are the different steps in marketing audit? explain in detail
2. explain the different types of marketing control
3. what is the step by step process of marketing planning ?3

10 marks questions
1. What do you mean by marketing plan? Elaborate all the
components of ideal marketing plan.
2. Prepare a marketing plan for new two wheeler of 125 CC with BS
IV standards in India.