Business Plan in Entrepreneur

PRODUCT DESCRIPTION
The Entrepreneur’s product is art materials. Affordability,
usability, and convenience are the hallmark of our product. The
package is in a brown box with a premium and aesthetically
pleasing design. Inside it are a brush, canvas, acrylic paint with 5
different colors, a palette, and a specialty paper containing the
beginner’s guide for painting.
PRODUCT NAME:

Art Nudge

BRAND NAME:

Craft Tree

SLOGAN/ TAGLINE:

Tune Up
Your Inner Art

LOGO:

I. PROJECTED SALES
 Day 1 Day 2 Day 3 Day 4 Week 1 Week 2 Month 1 Month 2
a. Projected
1 1 2 2 6 6 24 48
Sales Volume
b. Selling Price
P 200.00 P 200.00 P 200.00 P 200.00 P 200.00 P 200.00 P 200.00 P 200.00
per Peso
P P P P
Total Sales (a x b) P 200.00 P 200.00 P 400.00 P 400.00
1,200.00 1,200.00 4,800.00 9,600.00

II. MARKETING STRATEGY

Target Buyers: Aspiring Artists

Products: Beginner’s Art Set, Canvas, Paint Refills, Brush
Price: ₱200.00

Channels of Distribution
The Product will be sold to: Students at Alae National High School
Promotion: Ads, Social Media Posting, Facebook Page Poster

III. PRODUCTION PLAN

A. Production Schedule

a. Projected Day Day Day Day Week Week Month Month

Sales Volume 1 2 3 4 1 2 1 2
1 1 2 2 6 6 24 48

B. Estimated Cost of Production:

Quantity Unit Description/ Article Unit Cost Total Cost

1 Pack Brush and Palette P 31.00 P 31.00
1 Piece Sticker Paper P 5.00 P 5.00
1/5 Bottle Red Paint P 50.00 P 10.00
1/5 Bottle Blue Paint P 50.00 P 10.00
1/5 Bottle Yellow Paint P 50.00 P 10.00
1/5 Bottle Red Paint P 50.00 P 10.00
1/5 Bottle Black Paint P 50.00 P 10.00
1/5 Bottle White Paint P 50.00 P 10.00
1/5 Bottle Primer P 30.00 P 6.00
1/10 Pack 1 x 0.5 Wood P 40.00 P 4.00
1/15 Piece Canvas Cloth P 150.00 P 10.00
½ Kilo 1 inch Nail P 20.00 P 10.00
Total: P 126.00

C. Estimated Fixed Capital Investment:

Quantity Unit Description Unit Cost Total Cost
1 Piece Gun Tacker (rent) P 130.00 P 20.00
1 Piece Gun Tacker (Bullet) P 40.00 P 40.00
1 Piece Saw (rent) P 500.00 P 20.00
2 Pieces Palette Knife P 29.00 P 58.00
6 Pieces Mixing Bottle P 10.00 P 60.00
1 Piece Steel Tape (rent) P 70. 00 P 5.00
Total: P 263.00

D. Direct Labor:

Salary/ Day P 0.00

Total P 0.00

E. Overhead/ Indirect Cost: (Utilities)

Electricity P 5.00
Packaging P 35.00
Total P 40.00

F. Location

Right
Here
 Activation of
Canvassing for the Promotions (Ads, Social Delivering to
Materials Media, Facebook Page, Distribution Outlets
Posters)

Gathering for the Fixed Delivering to the

Ready to Sell
Capital Packaging Center

Preparation of Art
Materials
Buying of the Materials
(Making of Canvas,
Mixing of Paints)

Chief Executive Officer

Joshua Shem Cataluna

Chief of Operations
Chief of Finance Officer
Officer
Althea Mae Tilap
Kevin Charles Ontong

VP for Operations VP for Finance

Jerome Rodriguez Nathaniel Namuag

G. Product Flow Char

 H. Organizational Chart

IV. FINANCIAL PLAN

A. Total Project Cost

Fixed Capital P 263.00

Working Capital (Cost of Production) P 126.00
Direct Labor/ Overhead Cost P 40.00
Total Project Cost P 429.00

B. Source of Capital
Daily Allowance: P2,000.00
C. Projected Profit and Loss Statement
Day 1 Day 2 Day 3 Day 4 Week 1 Week 2 Month 1 Month 2
Projected Total Sales P 200.00 P 200.00 P 400.00 P 400.00 P 1,200.00 P 1,200.00 P 4,800.00 P 9,600.00
Less: Expenses P 429.00 P 166.00 P 332.00 P 332.00 P 1,259.00 P 996.00 P 4,247.00 P 7,968.00
Profit/ Loss P -229.00 P 34.00 P 68.00 P 68.00 P -59.00 P 204.00 P 553.00 P 1,632.00

V. INTERPRETATION

Based on the projected Profit and Loss Statement, we interpreted that our
business gained a profit of P 1,632.00 if the price were to be P200.00. Since our target
is mostly students, we’ve devised a new payment method that will be affordable,
enticing, and very convenient for consumers. We coined the method the “Down
Payment Method” for lack of a better term. In this method, the consumer will buy the
product partially by giving the consumers their preferred down payment plan. This
new method will benefit the consumers since the product will be affordable and benefit
the producers since we will profit from whatever the consumers choose.

Developed by:

Chief Executive Officer: Joshua Shem Cataluna

Chief of Operations Officer: Kevin Charles Ontong
VP for Operations (Marketing): Jerome Rodriguez
Chief of Finance Officer: Althea Mae Tilap
VP for Finance: Nathaniel Namuag
NOTE: For actual Business Implementation. Submit the following:
Attach Narrative Report
Daily Sales Report
Documentation (for no class schedule activity, indicate date and day)