CBSE Class 12 Papers Business Studies eBook (2)

CBSE Class 12th Subjects eBook
Subject: Business Studies

Year 2019:
CBSE Class 12th Business Studies 2019 : Set-I,II,III
Year 2018:
Year 2017:
Year 2016:
Year 2015:
Downloaded From : http://cbseportal.com/
SET – 1
H$moS> Z§.
Series : BVM/1
Code No. 66/1/1
 .    -  -
   
Roll No.
Candidates must write the Code on
the title page of the answer-book.
       -    15  

 -            -  -   
       -  25   
         ,      
  -     15        -     10.15 
   10.15   10.30     -        
-      
 Please check that this question paper contains 15 printed pages.
 Code number given on the right hand side of the question paper should be written on the
title page of the answer-book by the candidate.
 Please check that this question paper contains 25 questions.
 Please write down the Serial Number of the question before attempting it.
 15 minute time has been allotted to read this question paper. The question paper will be
distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the students will read the
question paper only and will not write any answer on the answer-book during this period.
 
BUSINESS STUDIES
  : 3    : 80
Time allowed : 3 hours Maximum Marks : 80
  :
(i)       – , , ,    
(ii)  ‘’  1    1  8            
(iii)  ‘’  3    9  13     50-75   
(iv)  ‘’  4    14  19      120    
(v)  ‘’  5    20  22      150    
(vi)  ‘’  6    23  25      200    
(vii)     -   ,     3  ,   
2      2  ,    1    :   1   
               
66/1/1 1 P.T.O.
Downloaded From : http://cbseportal.com/ Courtesy : CBSE

General Instructions :
(i) This question-paper contains five Sections – A, B, C, D and E.
(ii) Section – A contains questions 1 to 8 carrying one mark each. Answer to these
questions may be given in one word or a sentence.
(iii) Section – B contains questions 9 to 13 carrying three marks each, answers to these
questions may be in 50 to 75 words.
(iv) Section – C contains questions 14 to 19 carrying four marks each. Answers to these
questions may be in about 120 words.
(v) Section – D contains questions 20 to 22 carrying five marks each. Answers to these
(vi) Section – E contains questions 23 to 25 carrying six marks each. Answer to these
(vii) There is no over-all-choice in the question paper, however an internal choice has
been provided in 3 questions of one mark, 2 questions of three marks, 2 questions of
four marks, 1 question of five marks and 1 question of six marks. You have to
attempt only one of the choices in such questions.
 ‘’
Section – A
1. ‘  ’     1


‘’    
Define ‘Workforce Analysis’.
OR
Define ‘Selection’.
2.    1987             
         :        
        , , , -     
 -                
  :                
        
               
    1
66/1/1 2

Appliances India Ltd. is engaged in manufacturing and distribution of home

appliances since 1987. It has a good name in the market as the company is producing
good quality appliances. It has separate departments for manufacturing, finance, sales,
maintenance services and technical services to achieve specialization.
Since the areas of operations of the company have increased and customers have
become more demanding, the company decided to modify the existing principle of
management to meet the changing requirements of the environment.
State the general principle of management which the company wants to modify to
meet the changing requirements.
3.        -     ? 1
How does Financial Market facilitate ‘Price Discovery’ of financial assets ?
4.      ,          
                
             ‘ ’  
        
        1
Biru Nandan, Chairman of Lalit group of companies founded ‘Biru University’ for
undergraduate and postgraduate courses in diverse disciplines. The Information
Technology department of the ‘Lalit Power Ltd., had few vacancies related to Cyber
Security. The Human Resource Department of the Company decided to recruit fresh
engineering graduates from ‘Biru University’ for the same. Identify the type of source
of recruitment.
5.                 
             ,    
 , -         
                 
            1
Varsha Jain after completing her fashion designing course from Indian Institute of
Fashion Technology planned to enter into designer clothing venture. She had to
address issues like her target customers, channel of distribution to be used, pricing
policy etc. Identify the type of plan that Varsha Jain needs to develop to provide
direction and scope to her organization in the long run.
66/1/1 3 P.T.O.

6.         ‘ ’     1

   ‘ ’     ?
State any two ‘Developmental Functions’ of Securities and Exchange Board of India.
OR
What is meant by ‘Allocative Function’ of Financial Markets ?
7.        ‘’         
                  
                  -
    -      :         
   
                 1
Beena has been using ‘Klean’, a famous detergent available in the market. On
watching numerous advertisements in the television, she decided to try a new brand of
detergent. When she went to the near-by store to purchase the same, she saw
detergents of other producers making similar claims of whiteness and stain removing
abilities. Hence she could not make up her mind as which detergent to purchase.
Name the objection of advertising being discussed in this case.
8.         ‘ ’     1

‘ ’     ?
Give the meaning of ‘Physical Distribution’ as an element of Marketing Mix.

OR
What is meant by ‘Marketing Management’ ?
66/1/1 4

 ‘’
Section – B
9.                
    ‘’         
   ,        ,      
       ,         
              ,    ,
                  
                   
                   
               -  -,
    ‘’     -     
        3
(i)               
(ii)            
JTM Ltd. launched ‘Buddyline’, an exercise book and comprehensive stationery brand
name comprising of ball pens, gel pens and geometry boxes after identifying the target
market and understanding the needs and wants of the consumers of that market. All
their products were of good quality and eco-friendly but expensive. They wanted to
distinguish their products from that of their competitors. They spent lot of efforts, time
and money in creating the brand name, as they knew that without a brand name, they
can only create awareness for the generic products and can never be sure of the sale of
their products. The effort paid off and the demand for the products started growing.
The customers liked the brand and became habitual to it. They did not mind paying a
higher price. Over a period of time, it became a status symbol to buy ‘Buddyline’
brand because of its quality. The consumers felt pride in using them.
(i) Identify the marketing management philosophy followed by JTM Ltd.
(ii) Explain the advantages of branding to the marketeers highlighted in the above
case.
66/1/1 5 P.T.O.

10.     ‘ ’           
                  
                    
                 
  
                  
            -      
          ,       
                 
    
              4,000   
                    
                   
          ,      
                 ,
                  
                  
   3
Mita has a successful ice cream business at Bikaner, namely ‘Smartflavours’. Her ice
creams are utterly delicious. She makes ice creams from fresh milk and the same are
available in a wide range of flavours and packs. She sets viable business objectives
and works with the same in mind in order to ensure that the customers will come back
for purchasing.
Having the first mover advantage, her business was doing well. To earn higher profits,
she started cutting costs. This would sometimes lead to delay in delivery and the ice
cream was not reaching the market in time. Over a period of time, the demand for her
ice cream declined and because of it the competitors entered the market. She lost some
of her market share to competitors.
At the beginning of summer season, she got back to back orders for supply of 4,000
ice cream packs of different flavours for special occasions. To ensure that the task was
completed and orders delivered in time she hired additional workers. She was, thus
able to produce and deliver the ice cream packs but at a high production cost. While
completing activities and finishing the given task for achieving goals, Mita realized
that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also explain the
same with the help of an example.
66/1/1 6

11. ‘-’  ‘ ’  -        

      ? 3
State ‘Job Enrichment’ and ‘Employee Participation’ as non-financial incentives. How
do they motivate employees ?
12.        3


      ?         
Explain the objectives of Financial Planning.
OR
What is meant by ‘Financial Management’ ? State the primary objective of Financial
Management.
13. ‘                  ’
             3

               
‘Science is a systematized body of knowledge that explains certain general truths or
the operation of general laws.’ In the light of this statement, describe management a
science.
OR
Management is a complex activity that has three main dimensions. Explain these
dimensions.
 ‘’
Section – C
14.       -         
                
               
          90%          
                 
            -    
                 
        
              4
66/1/1 7 P.T.O.

Mahinder Agro Ltd. started a new venture for distribution of harmful and chemical
fertilizers free vegetables. They conducted a survey to find out consumer preferences
for such vegetables.
They found that most of the consumers were concerned about the harmful chemicals
being used in growing the vegetables. They found that 90% of the households were
searching for its alternatives. The company contacted a group of agriculture experts to
lay down the procedure for growing the vegetables by the farmers. They decided to
train the farmers in new technology to grow chemical free vegetables according to new
innovative methods. The experts also suggested soil management techniques through
which farmers would be able to create an abundant and lasting harvest.
Identify and explain the two dimensions of business environment highlighted in the
above para.
15.                
              
               , 
                    
   -            
                  
         , :  : 
       :          
                   
                   
         
                4
Mega Ltd. holds an Annual Management Programme every year in the month of
March in which the top managerial personnel formulate plans for the next year by
analyzing and predicting the future to meet future events effectively.
As they are responsible for providing direction to the organization, facts are
thoroughly checked using scientific calculations. Detailed plans are prepared after
discussion with professional experts. Preliminary investigations are also undertaken to
find out the viability of the plan. Since it is an intellectual activity requiring intelligent
imagination and sound judgement so it is mainly done by the top management.
Usually rest of the members just implement the plans. Middle level managers are
neither allowed to deviate from the plans nor are they permitted to act on their own.
The top management ensures that the expenses incurred in formulating the plans
justify the benefits derived from them.
State any two limitations and any two features of planning discussed above.
66/1/1 8

16.                 
                 
 500           10     
         450        470 
       460           
      -     4
()                    
  
()                  
Vinber Ltd. set up a manufacturing unit at Bhiwadi in Himachal Pradesh to
manufacture electric geysers and supply them to dealers all over the country. Their
production target was 500 geysers per week. It was decided by the management that
variation in production upto 10 units would be acceptable.
At the end of the first week, the production was 450 geysers. The next week,
production increased to 470 geysers. A week later, production was 460 geysers. On
investigation, it was found that fluctuation in production was due to irregular supply of
electricity.
(a) The above para discusses some of the steps in the process of one of the functions
of management. Explain these steps.
(b) Also, state the step(s) that have not been discussed in the above para.
17.                   
  4

‘’         
Organising involves a series of steps that need to be taken in order to achieve the
desired goal. Explain these steps.
OR
Explain any four points of importance of ‘Organising’.
66/1/1 9 P.T.O.

18.                    
                
               ,  
                 
     -  ,          
   -              
     ,            
           
                
               4
Stock exchange acts as a regulator of the securities market. It creates a continuous
market where the securities are bought and sold. It gives investors the chance to
disinvest and reinvest. Through this process of disinvestment and reinvestment,
savings get channelized into their most productive investment avenues. To ensure that
the investing public gets a safe and fair deal in the market, the membership of the
stock exchange is well regulated and its dealings are well defined according to the
existing legal framework. It also ensures wider share of ownership by regulating new
issues, better trading practices and taking effective steps in educating the public about
investments.
Various functions performed by the Stock Exchange are discussed in the above para.
By quoting lines from the above para, state any four functions of stock exchange.
19. ‘’  ‘’          4

      
(i)     , 
(ii)      
Explain any four points of difference between ‘Marketing’ and ‘Selling’.
OR
Explain the following functions of marketing :
(i) Product designing and development ; and
(ii) Standardisation and Grading
66/1/1 10

 ‘’
Section – D
20.             5

       
()  , 
()     
Explain any five points of significance of Principles of Management.
OR
Explain the following techniques of Scientific Management :
(a) Fatigue Study ; and
(b) Differential Piece Wage System
21.    -              
,   -         
     -         -  
220   230    ,            
     ,             -
       90   260       
     ,             
     -           
               
() -       
()                  5
66/1/1 11 P.T.O.

Voltage fluctuations have been common and quite high in India. They harm our
electrical appliances like televisions, refrigerators and air conditioners, often leaving
them in a permanently damaged condition. N-Guard Company decided to manufacture
stabilizers for North India where the voltage fluctuation ranges from 220 V to 230 V.
Once the demand for North India was taken care of, they decided to launch stabilizers
of varying voltages from 90 V – 260 V for meeting the requirements of voltage
fluctuations in other regions of India also. Three engineers were appointed for South,
West and East regions of India, as the voltage was different in all the three regions.
Though all the engineers were appointed to manufacture stabilizers but the product
differed from region to region.
(a) Identify the organisational structure of N-Guard Company.
(b) State any two advantages and two limitations of the structure identified in the
above para.
22.                 
         -  , ,    
              
             -      
                 
            
              
   5
Nisha Sethi was working as a Human Resource Manager in a famous consultancy

firm, KLI Global Services. Her job included preparing job descriptions, recruitment,
developing compensation and incentive plans and facilitating employee learning. They
had entered into alliances with institutes to ensure continuous learning of their
employees. With the jobs becoming more and more complex, KLI Global Services
invested large amount of money in making the employees learn the skills necessary to
complete the jobs.
State by giving any five points, how this investment is likely to benefit the
organisation ?
66/1/1 12

 ‘’
Section – E
23. ‘               ’ 
      6

                   
    
‘Determining the relative proportion of various types of funds depends upon various
factors.’ Explain any six such factors.
OR
Explain any six factors affecting the decision that determines the amount of profit
earned to be distributed and to be retained in the business.
24. ,           /   
      ,   –
‘  –    ’,            
           ,  
                 
                  
               
                  
     ‘ ’         
             
               
‘ ’           6
66/1/1 13 P.T.O.

‘VOICE’ is an important consumer organization. It organized workshops in the

months of December in Delhi/NCR for consumers. The theme was ‘Organic Food –
From Farm to Plate’, to spread awareness on the importance of organic farming and to
encourage consumers to switch from conventional food, that contains chemicals and
pesticides to organic food. Expert speakers from farmers’ community explained the
harmful effects of usage of pesticides in farming and the importance of organic food.
People were informed that the organization regularly tests samples to detect
adulteration like presence of heavy metals or pesticides. The results of the tests are
published in their monthly magazine ‘Consumer Voice’ to make people aware of
quality of different products. It also provides aid and legal advice to the consumers in
seeking a remedy.
State the functions performed by the Consumer Voice for the protection and
promotion of consumer interest by quoting lines from the above para.
25.  ,             
                 
    , ,          
                   
              - 
                 
        -      
        14          
           ?       
                 
              
                 
                  
       10%     -   
(i)                 
                 
          
(ii)           6
66/1/1 14

Pratap Singh is the Chief Executive Officer of Nissar Enterprises. It is an automobile

parts manufacturing company. The enterprise has a functional structure, in which jobs
of similar nature have been grouped together as Production, Finance, Marketing and
Human Resource. Nissar Enterprises has its manufacturing unit at Manesar. The
factory has been plagued with many problems for a long time which was in the
knowledge of the Production Manager, Varun Sharma. The workers had internal
differences. Time and again, there were misunderstandings between the management
and the workers. Keeping the problems in mind, Varun Sharma appointed, Siyaram
Singh who had 14 years of experience of working with the actual work force and
passing on instructions of the middle management to the workers.
Siyaram Singh met Varun Sharma to understand what the management wanted ?
Thereafter he met the workers and conveyed the ideas of management to them. He also
promised the workers to convey their problems to the management. In this way, he
cleared the misunderstanding between the management and the workers.
He also sorted out internal differences and was able to unite the workers within a
month of his joining. His work was acknowledged by management and he was given a
certificate of good performance along with 10% increase in salary.
(i) Siyaram Singh performed some of the functions which are required to be
performed at the position he is working at. State any five other functions
Siyaram Singh is expected to perform.
(ii) Name the incentives provided to Siyaram Singh.
_____________
66/1/1 15 P.T.O.

66/1/1 16

SET-1
Series BVM/2 H$moS> Z§.
Code No. 66/2/1
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &

 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma -nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >25 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©•
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo
Am¡a Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80

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gm_mÝ` {ZX}e :
(i) Bg àíZ-nÌ _| nm±M IÊS> h¢ : A, ~, g, X VWm ` &
(ii) IÊS> A _| 1 A§H$ dmbo àíZ 1 go 8 VH$ h¢ & {OZH$m CÎma EH$ eãX AWdm EH$ dmŠ` _| hmo &
(iii) IÊS> ~ _| 3 A§H$ dmbo àíZ 9 go 13 VH$ h¢ & {OZH$m CÎma 50 – 75 eãXm§o _| hmo &
(iv) IÊS> g _| 4 A§H$ dmbo àíZ 14 go 19 VH$ h¢ & {OZH$m CÎma bJ^J 120 eãXm§o _| hmo &
(v) IÊS> X _| 5 A§H$ dmbo àíZ 20 go 22 VH$ h¢ & {OZH$m CÎma bJ^J 150 eãXm§o _| hmo &
(vi) IÊS> ` _| 6 A§H$ dmbo àíZ 23 go 25 VH$ h¢ & {OZH$m CÎma bJ^J 200 eãXm§o _| hmo &
(vii) àíZ-nÌ _| H$moB© g_J«-M`Z-{dH$ën CnbãY Zht h¡, VWm{n EH$ A§H$ dmbo 3 n«íZm| _§o, VrZ
A§H$ dmbo 2 n«íZm| _§o, Mma A§H$ dmbo 2 n«íZm| _§o, nm±M A§H$ dmbo 1 n«íZ _§o VWm N>: A§H$
dmbo 1 n«íZ _§o {dH$ën CnbãY h¢ & Eogo àíZm| _|o AmnH$mo Ho$db EH$ {dH$ën H$m hr CÎma
XoZm h¡ &
(i) This question paper contains five Sections : A, B, C, D and E.
(ii) Section A contains questions 1 to 8 carrying one mark each. Answers to
these questions may be given in one word or a sentence.
(iii) Section B contains questions 9 to 13 carrying three marks each. Answers
to these questions may be given in 50 – 75 words.
(iv) Section C contains questions 14 to 19 carrying four marks each. Answers
to these questions may be given in about 120 words.
(v) Section D contains questions 20 to 22 carrying five marks each. Answers
(vi) Section E contains questions 23 to 25 carrying six marks each. Answers to
these questions may be given in about 200 words.
(vii) There is no over-all-choice in the question paper, however an internal
choice has been provided in 3 questions of one mark, 2 questions of three
marks, 2 questions of four marks, 1 question of five marks and 1 question
of six marks. You have to attempt only one of the choices in such questions.
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IÊS> A
SECTION A
1. Xmg "J¡_Q> {b{_Q>oS>' Ho$ à~ÝY {ZXoeH$ h¢ Omo {d{^Þ àH$ma H$m nZra ~Zm ahr h¡ & CgHo$
AYrZ EH$ Hw$eb Q>r_ H$m_ H$a ahr h¡ {Og_| CËnmXZ à~ÝYH$  aOV, {dnUZ
à~ÝYH$  {dZ` VWm {dÎm à~ÝYH$  A{XV h¢ & do Xmg Ûmam ~ZmB© JB© Zr{V`m| H$mo g_PVo
h¢, CZH$m {díbofU H$aVo h¢, Bgo AmídñV H$aVo h¢ {H$ CZHo$ {d^mJ _| Cn`wº$ _mZd e{º$
hmo, CÝh| Amdí`H$ H$m`© Xm{`Ëd gm¢nVo h¢ VWm BpÀN>V CÔoí`m| H$s àm{ßV Ho$ {bE CÝh|
A{^ào[aV H$aVo h¢ &
Cn`w©º$ C{„{IV H$m`m] Ho$ A{V[aº$ EH$ Am¡a H$m`© H$m CëboI H$s{OE {OgH$m {ZînmXZ
Bg Q>r_ Ûmam Cg ñVa na {H$`m Om gH$Vm h¡, {Og na `h H$m`© H$a ahr h¡ & 1
Das is the Managing Director of ‘Gamut Ltd.’, manufacturing different
varieties of cheese. He has an efficient team working under him
consisting of Rajat  the Production manager, Vinay  the Marketing
manager and Adit  the Finance manager. They understand and
interpret the policies made by Das, ensure that their departments have
adequate manpower, assign them the necessary duties and motivate
them to achieve the desired objectives.
State one more function other than those mentioned above, that this
team may perform at the level they are working.
2. "àdmh' Ho$ AmYma na "A{YH$ma' VWm "CÎmaXm{`Ëd' _| AÝVa ñnîQ> H$s{OE & 1
AWdm
"AW©' Ho$ AmYma na "CÎmaXm{`Ëd' VWm "CÎmaXo`Vm' _| AÝVa ñnîQ> H$s{OE & 1
Differentiate between ‘Authority’ and ‘Responsibility’ on the basis of
‘flow’.
OR
Distinguish between ‘Responsibility’ and ‘Accountability’ on the basis of
‘meaning’.
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3. "{Z`_' H$m Š`m AW© h¡ ? 1
AWdm
"g§JR>Z' H$mo n[a^m{fV H$s{OE & 1
What is meant by ‘Rule’ ?
OR
Define ‘Organising’.
4. "{ZX}eZ' H$s {H$Ýht Xmo {deofVmAm| H$m CëboI H$s{OE & 1
AWdm
"AndmX Ûmam à~ÝY' H$m AW© Xr{OE & 1
State any two characteristics of ‘Directing’.
OR
Give the meaning of ‘Management by Exception’.
5. H$_b EH$ bonQ>m°n {Z_m©Ur H$ånZr "gmo{H$`m {b{_Q>oS>' H$s Agoå~br BH$mB© _| Q>mobr Zm`H$
Ho$ ê$n _| H$m`© H$a ahm h¡ & dh Xg à{e{jV H$m_Jmam| H$m n`©dojU H$m`© H$aVm h¡, Omo
bonQ>m°n H$s {d{^Þ àH$ma H$s Agoå~br J{V{d{Y`m| H$m {ZînmXZ H$aVo h¢ & EH$ {XZ O~
dh H$m_Jmam| Ho$ H$m`© H$m n`©dojU H$a ahm Wm, CgZo EH$ H$m_Jma AemoH$ H$mo H$hm {H$
CgHo$ H$m`© _| gwYma bm`m Om gH$Vm h¡ & AemoH$ Zo H$_b H$s {Q>ßnUr H$mo g_Pm {H$
CgH$m H$m`© AÀN>m Zht Wm &
Bg pñW{V _| à^mdr g§àofU H$s ~mYm Ho$ àH$ma H$s nhMmZ H$s{OE & 1
Kamal is working as a gang boss in the assembly unit of ‘Sokia Ltd.’, a
laptop manufacturing company. He supervises the work of ten trained
workers who perform the various activities related to the assembly of the
laptops. One day when he was supervising the work of his workers, he
told Ashok, a worker that his work could be improved. Ashok interpreted
the comments of Kamal as that his work was not good.
Identify the type of barrier to effective communication in this case.
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6. `h ~mµOma {dÎmr` n[agån{Îm Ho$ H«$` Ed§ {dH«$` _| IarXZo Am¡a ~oMZo dmbo XmoZm| hr Ho$
g_`, à`mg Ed§ YZ H$mo ~MmVm h¡ Omo CÝh| EH$-Xÿgao H$mo ImoOZo na IM© H$aZm
n‹S>Vm &
~mµOma H$m Zm_ Xr{OE VWm `hm± g§X{^©V H$m`© H$s nhMmZ H$s{OE & 1
This market helps to save time, effort and money that both buyers and
sellers of a financial asset would have to otherwise spend to try and find
each other.
Name the market and identify the function being referred to.
7. Hw$_ma EH$ H$_ BªYZ Cn`moJ H$aZo dmbr VWm Ý`yZV_ àXÿfU dmbo ZdrZV_ _mZX§S>m| dmbr
H$ma IarXZm MmhVm Wm & CgZo Eogr H$ma àñVm{dV H$aZo dmbm EH$ {dkmnZ XoIm VWm Cg
H$ånZr Ho$ emoê$_ _| J`m Ohm± H$ma àX{e©V H$s JB© Wr & ~mVMrV H$aVo g_` {dnUZ
à~§YH$ Zo ~Vm`m {H$ H$ånZr CYma gw{dYmE±, aIaImd godmE± VWm AÝ` ~hþV-gr à^mdr
godmE± àXmZ H$a ahr h¡ {Oggo ~ma-~ma H«$` H$aZo VWm CËnmX Ho$ ~«mÝS> Ho$ à{V ñdm{_^{º$
(~«m§S> {Zð>m) {dH${gV H$aZo _| AË`{YH$ ghm`Vm {_bVr h¡ &
{dnUZ à~§Y Ho$ Cg H$m`© H$s nhMmZ H$s{OE {OgHo$ {df` _| {dnUZ à~§YH$ Hw$_ma go
MMm© H$a ahm Wm & 1
Kumar wanted to purchase a fuel efficient car having the latest
standards regarding minimisation of pollution. He saw an advertisement
offering such a car and visited the showroom of the company wherein the
car was displayed. In his discussion, the Marketing manager told him
that the company is providing credit facilities, maintenance services and
many other effective services which are helping in bringing repeat sales
and developing brand loyalty.
Identify the marketing function which the Marketing manager was
discussing with Kumar.
8. "AëQ´>m Q>obr{dO§g {b{_Q>oS>' AnZo 90'' Ho$ Q>r.dr. goQ²>g H$mo 1 _mM©, 2019 go ewê$ H$aHo$
EH$ _mh H$s Ad{Y Ho$ {bE < 15,000 Ho$ {S>ñH$mC§Q> na ~oMZo H$m àñVmd H$a ahr h¡ &
"AëQ´>m Q>obr{dO§g {b{_Q>oS>' Ûmam Cn`moJ H$s JB© {dH«$` àdV©Z J{V{d{Y H$s nhMmZ
H$s{OE & 1
‘Ultra Televisions Ltd.’ is offering its 90'' TV sets at a discount of
< 15,000 for a period of one month starting from 1st March, 2019.
Identify the sales promotion activity used by ‘Ultra Televisions Ltd.’.
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IÊS> ~
SECTION B
9. à~§Y Ho$ {Z`moOZ H$m`© Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 3
AWdm
à~§Y Ho$ {Z`moOZ H$m`© H$s {H$Ýht VrZ gr_mAm| H$mo g_PmBE & 3
Explain any three points of importance of planning function of
management.
OR
Explain any three limitations of planning function of management.
10. {ZåZ{b{IV Ho$ AmYma na Am¡nMm[aH$ Ed§ AZm¡nMm[aH$ g§JR>Z _| AÝV^}X H$s{OE : 3
(H$) CX²J_;
(I) A{YH$ma; VWm
(J) ZoV¥Ëd &
AWdm
{ZåZ{b{IV {~ÝXþAm| Ho$ AmYma na H$m`m©Ë_H$ g§aMZm VWm {d^mJr` g§aMZm _| A§V a
ñnîQ> H$s{OE : 3
(H$) g_Ýd`;
(I) à~§YH$s` {dH$mg; VWm
(J) bmJV &
Distinguish between Formal and Informal organisation on the basis of
the following :
(a) Origin;
(b) Authority; and
(c) Leadership.
OR
Distinguish between Functional and Divisional structure on the basis of
the following points :
(a) Coordination;
(b) Managerial Development; and
(c) Cost.
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11. à{ejU H$s {d{Y`m| Ho$ ê$n _| "àH$moîR> à{ejU' VWm "à{ejUmWu H$m`©H«$_' H$mo
g_PmBE & 3
Explain ‘Vestibule Training’ and ‘Apprenticeship Programme’ as methods
of training.
12. "à{V^y{V ~mµOma _| C{MV àWmAm| VWm AmMma g§{hVm H$mo ~‹T>mdm XoZm' ^maVr` à{V^y {V VWm
{d{Z_` ~moS>© H$m EH$ H$m`© h¡ & Cg dJ© H$m CëboI H$s{OE {Oggo `h H$m`© g§~§{YV h¡
VWm Bg dJ© Ho$ {H$Ýht Xmo AÝ` H$m`m] H$m CëboI H$s{OE & 3
One of the functions of Securities and Exchange Board of India is
‘Promotion of fair practices and code of conduct in securities market’.
State the category to which this function belongs and state any two other
functions of this category.
13. "Or. _moQ>g©' n[aîH¥$V H«o$Zm| Ho$ {Z_m©Vm h¢ & H$ånZr Ho$ CËnmXZ à~§YH$ Zo _w»` H$m`©H$mar
A{YH$mar Amerf O¡Z H$mo [anmoQ>© Xr {H$ n[aîH¥$V H«o$Zm| Ho$ {Z_m©U _| à`wº$ EH$ _erZ H$mo
~XbZm h¡ Vm{H$ ~mµOma _| à{V`mo{JVm H$m gm_Zm {H$`m Om gHo$ Š`m|{H$ AÝ` à{V`moJr H«o$Z
~ZmZo Ho$ {bE ñdMm{bV _erZm| H$m à`moJ H$a aho h¢ & EH$ {dñV¥V {díbofU Ho$ ~mX
ZdrZV_ VH$ZrH$ Ho$ gmW EH$ ZB© ñdMm{bV _erZ H«$` H$aZo H$m {ZU©` {b`m J`m & `h
^r {ZU©` {b`m J`m {H$ Bg _erZ Ho$ {bE {dÎm XrK©H$mbrZ {dÎmr` òmoVm| go EH${ÌV {H$`m
OmE & Amerf O¡Z Zo ~hþV-gr _erZm| H$s VwbZm H$s Am¡a Cg _erZ _| {Zdoe H$aZo H$m
{ZU©` {b`m Omo {ZdoeH$Îmm©Am| H$mo A{YH$V_ à{V\$b Xo gHo$ &
(H$) Amerf O¡Z Ûmam {bE JE {dÎmr` {ZU©` H$mo nhMm{ZE &
(I) Cn`w©º$ (H$) _| nhMmZo JE {ZU©` H$mo à^m{dV H$aZo dmbo {H$Ýht VrZ H$maH$m| H$mo
g_PmBE & 3
‘G. Motors’ is the manufacturer of sophisticated cranes. The Production
manager of the company, reported to the Chief Executive Officer, Ashish
Jain that one of the machines used in manufacturing sophisticated
cranes had to be replaced to compete in the market, as other competitors
were using automatic machines for manufacturing cranes. After a
detailed analysis, it was decided to purchase a new automatic machine
having the latest technology. It was also decided to finance this machine
through long term sources of finance. Ashish Jain compared various
machines and decided to invest in the machine which would yield the
maximum returns to its investors.
(a) Identify the financial decision taken by Ashish Jain.
(b) Explain any three factors affecting the decision identified in (a)
above.
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IÊS> g
SECTION C
14. ì`mdgm{`H$ n`m©daU H$s {H$Ýht Mma {deofVmAm| H$mo g_PmBE & 4
AWdm
"{d_wÐrH$aU' H$s {H$Ýht Mma {deofVmAm| H$mo g_PmBE & 4
Explain any four features of business environment.
OR
Explain any four features of ‘demonetization’.
15. df© 2005 _| Hw$Umb Zo EH$ H$n‹S>m H$ånZr Ho$ CËnmXZ {d^mJ _| H$m`©embm (em°n) ñVa na
à~§YH$ Ho$ ê$n _| nX^ma J«hU {H$`m & CgHo$ AÀN>o H$m`© Ho$ H$maU dh df© 2010 _|
H$ånZr H$m Cn-CËnmXZ à~§YH$ ~Z J`m & CgHo$ nmg à{VîR>m Ed§ »`m{V Wr VWm H$ånZr _|
g^r CgH$m gå_mZ H$aVo Wo & 1 _mM©, 2019 H$mo Cgo H$ånZr Ho$ gm_mÝ` à~§YH$ Ho$ nX na
nXmoÞV H$a {X`m J`m & Hw$Umb AnZr nXmoÞ{V na ~hþV Iwe Wm Š`m|{H$ A~ dh dmo ~Z
J`m Wm {OgHo$ dh `mo½` Wm & EH$ AÀN>o à~§YH$ Ho$ ê$n _| Hw$Umb Zo Amdí`H$Vm-H«$_
{gÕm§V H$mo g_PH$a Omo {d{^Þ _mÝ`VmAm| na AmYm[aV h¡, AnZo AYrZñWm| H$mo A{^ào[aV
H$aZo H$m {ZU©` {b`m & CgZo `h AZw^d {H$`m {H$ ì`{º$`m| H$m ì`dhma CZH$s
Amdí`H$VmAm| na {Z^©a H$aVm h¡ Am¡a EH$ à~§YH$ AnZo H$_©Mm[a`m| H$s Amdí`H$VmAm| H$mo
g§VwîQ> H$aHo$ CZHo$ ì`dhma H$mo à^m{dV H$a gH$Vm h¡ &
(H$) Amdí`H$Vm-H«$_ {gÕm§V H$s EH$ _mÝ`Vm H$m CëboI Cn`w©º$ AZwÀN>oX _| {H$`m J`m
h¡ & Bg {gÕm§V H$s AÝ` VrZ _mÝ`VmAm| H$m CëboI H$s{OE &
(I) nXmoÞ{V Ûmam Hw$Umb H$s H$m¡Z-gr Amdí`H$VmE± g§VwîQ> hþBª, CëboI H$s{OE & 4
Kunal joined as a shop level manager in the Production department of a
textile company in the year 2005. Because of his good work, he became
the Deputy Production Manager of the company in the year 2010. He had
status and prestige and was well-respected by all in the company.
On 1st March, 2019, he was promoted as the General Manager of the
company. Kunal was very happy on his promotion as now he had become
what he was capable of becoming. As a good manager, Kunal decided to
motivate his subordinates, after understanding the Need Hierarchy
theory which is based on various assumptions. He realised that people’s
behaviour is based on their needs and the manager can influence the
behaviour of his employees by satisfying their needs.
(a) One of the assumptions of Need Hierarchy theory is stated in the
above paragraph. State the other three assumptions of this theory.
(b) State the needs of Kunal which are being satisfied through
promotion.
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16. 2010 go "\y$S²>g B§{S>`m {b{_Q>oS>' H$ånZr n¡Ho$µÁS> Oyg Ho$ CËnmXZ _| g§b½Z h¡ & Bg Ad{Y
_| ~hþV go à{V`mo{J`m| Zo ~mµOma _| àdoe {H$`m VWm "\y$S²>g B§{S>`m {b{_Q>oS>' H$mo H${R>Z
MwZm¡Vr Xo aho h¢ & Bg MwZm¡Vr H$m gm_Zm H$aZo Ho$ {bE VWm ~mµOma _| {hñgm ~‹T>mZo Ho$ {bE
H$ånZr Zo nwamZr _erZar H$mo < 100 H$amo‹S> H$s AZw_m{ZV bmJV go ZB© _erZar go ~XbZo
H$m {ZU©` {H$`m & Bg {dÎm H$mo EH${ÌV H$aZo Ho$ {bE H$ånZr Zo 9% G$UnÌm| H$mo {ZJ©{_V
H$aZo H$m {ZU©` {b`m & H$ånZr Ho$ {dÎm {d^mJ Zo AZw_mZ bJm`m {H$ BZ 9% G$UnÌm| H$mo
{ZJ©{_V H$aZo H$s AZw_m{ZV bmJV < 10,00,000 hmoJr & H$ånZr Bg âbmoQ>oeZ bmJV H$mo
nyam H$aZm MmhVr h¡ &
(H$) Bg CÔoí` Ho$ {bE H$ånZr Ûmam {ZJ©{_V {H$E OmZo dmbo ànÌ H$mo g_PmBE &
(I) {dÎmr` ~mµOma Ho$ {H$g àH$ma _| Cn`w©º$ (H$) _| g_PmE JE ànÌ H$m boZ-XoZ {H$`m
OmVm h¡ ? `h ^r g_PmBE {H$ Bg ~mµOma _| ànÌ {H$VZo gwa{jV hmoVo h¢ & 4
‘Foods India Ltd.’ is a company engaged in the production of packaged
juice since 2010. Over this period, a large number of competitors have
entered the market and are putting a tough challenge to ‘Foods India
Ltd.’. To face this challenge and to increase its market share, the
company has decided to replace the old machinery with an estimated cost
of < 100 crores. To raise the finance, the company decided to issue 9%
debentures. The Finance department of the company has estimated that
the cost of issuing the 9% debentures will be < 10,00,000. The company
wants to meet its floatation cost.
(a) Explain the instrument that the company may issue for this
purpose.
(b) In which type of financial market, is the instrument explained in
(a) above traded ? Also explain how safe the instruments are in
this market.
17. Cn^moº$m g§ajU A{Y{Z`_, 1986 Ho$ àmdYmZm| Ho$ AZwgma "Cn^moº$m' H$s n[a^mfm Xr{OE & 4
AWdm
Eogr {H$Ýht AmR> amhVm| H$m CëboI H$s{OE Omo Cn^moº$m H$mo CnbãY h¢, `{X AXmbV
{eH$m`V H$s `WmW©Vm go g§VwîQ> hmo & 4
Define a ‘Consumer’ according to the provisions of the Consumer
Protection Act, 1986.
OR
State any eight reliefs available to the consumer, if the court is satisfied
about the genuineness of the complaint.
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18. EH$ CËnmX Ho$ _yë`-{ZYm©aU H$mo à^m{dV H$aZo dmbo {H$Ýht Mma H$maH$m| H$mo g_PmBE & 4
Explain any four factors which affect the fixation of price of a product.
19. "ñ_mQ>© ñQ>oeZar {b{_Q>oS>' AnZo ZE àmoOoŠQ> Ho$ {bE < 40,00,000 Ho$ H$mof EH${ÌV H$aZm
MmhVr h¡ & Bg am{e H$mo EH${ÌV H$aZo Ho$ {bE à~ÝYZ G$U VWm g_Vm Ho$ {ZåZ{b{IV
{_l Ho$ ~mao _| gmoM ahm h¡ :
{dH$ën
ny±Or T>m±Mm
I (<) II (<) III (<)
g_Vm 40,00,000 30,00,000 10,00,000
G$U 0 10,00,000 30,00,000
AÝ` {ddaU {ZåZ{b{IV h¢ :

G$U na ã`mO Xa 9%
g_Vm A§em| H$m A§{H$V _yë` < 100 à{V
H$a Xa 30%
ã`mO Ed§ H$a go nyd© Am` (EBIT) < 8,00,000
(H$) VrZm| {dH$ënm| _| go {H$g {dH$ën Ho$ AÝVJ©V H$ånZr g_Vm na ì`mnma H$m bm^
CR>m gH$Vr h¡ ?
(I) Š`m G$U _| d¥{Õ Ho$ gmW à{V A§e AmJ_ _| h_oem d¥{Õ hmoVr h¡ ? 4
‘Smart Stationery Ltd.’ wants to raise funds of < 40,00,000 for its new
project. The management is considering the following mix of debt and
equity to raise this amount :
Capital Alternative
Structure I (<) II (<) III (<)
Equity 40,00,000 30,00,000 10,00,000
Debt 0 10,00,000 30,00,000
Other details are as follows :
Interest Rate on Debt 9%
Face Value of Equity Shares < 100 each
Tax Rate 30%
Earning Before Interest and Tax (EBIT) < 8,00,000
(a) Under which of the three alternatives will the company be able to
take advantage of Trading on Equity ?
(b) Does Earning Per Share always rise with increase in debt ?
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SECTION D
20. "g_Ýd`' H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5
AWdm
"à~§Y' H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5
Explain any five characteristics of ‘Co-ordination’.
OR
Explain any five characteristics of ‘Management’.
21. {dH$mg, "òboQ> {b{_Q>oS>' H$ånZr H$m _w»` àMmbZ A{YH$mar Wm, Omo ^maVr` ajm godmAm|
H$mo CÞV gm°âQ>doà gmoë`yeZ àXmZ H$a ahm Wm & do {nN>bo ~mah dfm] go ì`dgm`
g\$bVmnyd©H$ Mbm aho Wo Am¡a AÀN>o bm^ A{O©V H$a aho Wo & bo{H$Z {nN>bo EH$ df© go
CÝhm|Zo `h _hgyg {H$`m {H$ ì`dgm` H$mo ~‹S>o AmXoe {_b aho h¢, {OZH$s ny{V© g_` na H$s
Om ahr h¡, {\$a ^r AmJ_ KQ>Vo Om aho h¢ & {dH$mg BgH$m nVm Zht bJm nm ahm Wm {H$
g_ñ`m H$hm± h¡ & CgZo {H«$`mAm| H$s àJ{V na {ZH$Q> go {ZarjU H$aZm Amaå^ {H$`m Š`m|{H$
dh `h g_P nm ahm Wm {H$ H$ht Hw$N> µJbV h¡ & Bggo nhbo {H$ ì`dgm` H$mo H$moB© ~‹S>m
ZwH$gmZ hmo OmE, dh H$moB© H$m`©dmhr H$aZm MmhVm Wm & {dH$mg Zo EH$ gmB~a gwajm {deofk
H$mo {Z`wº$ {H$`m {OgZo H$ånZr H$s àJ{V na {ZJamZr aIr Am¡a nm`m {H$ H$åß`yQ>a àMmbH$
H$åß`yQ>a _| go Hw$N> à{dpîQ>`m± hQ>m ahm Wm Am¡a AmJ_ H$mo AnZr Oo~ _| S>mb ahm Wm & dh
nH$‹S>m J`m Am¡a Cgo nw{bg Ho$ hdmbo H$a {X`m J`m & Bggo g§JR>Z _| AmXoe Ed§ AZwemgZ
H$m dmVmdaU ~Zm Am¡a H$_©Mm[a`m| Ho$ ~oB©_mZ ì`dhma H$mo H$_ H$aZo _| ghm`Vm {_br &
(H$) Cn`w©º$ AZwÀN>oX _| à~ÝY Ho$ {Og H$m`© na àH$me S>mbm J`m h¡, Cgo nhMm{ZE &
(I) Eogo H$moB© Mma AÝ` VarHo$ ^r ~VmBE {OZgo à~ÝYZ H$m `h H$m`© g§JR>Z H$s
ghm`Vm H$a gH$Vm h¡ & 5
Vikas was the Chief Operating Officer of ‘Yalet Ltd.’, a company
providing advanced software solutions to Indian Defence Services. They
had been carrying on business successfully for the last twelve years and
earning enough profits. But from the last one year, they realised that
though the business is getting big orders which are being fulfilled in
time, even then the revenues kept on decreasing. Vikas was not able to
find out where the problem was. He started keeping a close check on the
progress of activities as he could sense that something was wrong. He
wanted to take some action before any major damage could be done to the
business. Vikas appointed a cyber security expert who monitored the
company’s processes and found out that the computer operator was
deleting the entries from the computers and pocketing the revenues. He
was caught and handed over to the police. This created an atmosphere of
order and discipline in the organisation and helped in minimising
dishonest behaviour on the part of the employees.
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(a) Identify the function of management highlighted in the above

paragraph.
(b) Explain any four other ways in which this function of management
may help the organisation.
22. "nwînm§Obr {b{_Q>oS>' Mm°H$boQ>, {~ñHw$Q>, Ho$H$ VWm Bgr àH$ma Ho$ AÝ` CËnmXm| Ho$ {Z_m©Vm
h¢ & H$ånZr AÀN>o bm^ CËnÞ Zht H$a nm ahr h¡ & H$ånZr Ho$ {dnUZ à~ÝYH$ gm¡a^ Zo,
H$maUm| H$m nVm bJmZo Ho$ {bE EH$ gd}jU {H$`m & gd}jU Ho$ n[aUm_m| go nVm Mbm {H$
CÎm_ JwUdÎmm Ho$ ~mdOyX Cn^moº$m Bg H$ånZr Ho$ CËnmXm| H$mo à{V`mo{J`m| Ho$ CËnmXm| go {^Þ
Zht H$a nm aho Wo & Cn^moº$m "nwînm§Obr {b{_Q>oS>' Ho$ CËnmXm| H$mo CZH$s AÀN>r JwUdÎmm Ho$
H$maU ~ma-~ma IarXZm MmhVo Wo bo{H$Z do ~mµOma _| BgHo$ CËnmXm| H$s nhMmZ Zht H$a nm
aho Wo & BgHo$ H$maU H$ånZr H$s {~H«$s _| d¥{Õ Zht hmo nm ahr Wr, n[aUm_ñdê$n bm^
An`m©ßV Wo & {dnUZ à~ÝYH$, gm¡a^ Zo A~ AZw^d {H$`m {H$ "nwînm§Obr {b{_Q>oS>' CËnmX
go gå~pÝYV ~hþV _hÎdnyU© {ZU©`m| _| EH$ {ZU©` boZm ^yb JB© h¡ &
"nwînm§Obr {b{_Q>oS>' H$m¡Z-gm {ZU©` bo {H$ BgHo$ Cn^moº$m ~mµOma _| BgHo$ CËnmXm| H$s
nhMmZ H$a gH|$ ? `{X Cn`w©º$ {ZU©` bo {b`m OmE, Vmo "nwînm§Obr {b{_Q>oS' d BgHo$
Cn^moº$mAm| H$mo H$m¡Z-H$m¡Z go bm^ {_b|Jo, g_PmBE & 5
‘Pushpanjali Ltd.’, is manufacturing chocolates, biscuits, cakes and other
similar products. The company is not generating enough profits.
Saurabh, the Marketing manager of the company got a survey conducted
to find out the reasons. The findings of the survey revealed that in spite
of better quality, the customers were not able to distinguish the products
of the company from its competitors. Though the customers wanted to
buy the products of ‘Pushpanjali Ltd.’ again and again because of its good
quality, but they were not able to identify its products in the market.
Because of this, the sales of the company could not pick up resulting in
inadequate profits. Saurabh, the Marketing manager now realised that
‘Pushpanjali Ltd.’ had forgotten to take one of the most important
decisions related to the product.
What decision should ‘Pushpanjali Ltd.’ take so that its customers are
able to identify its products in the market ? Explain the benefits that may
result to ‘Pushpanjali Ltd.’ and its customers if the above decision is
taken.
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SECTION E
23. d¡km{ZH$ à~ÝY H$s {ZåZ{b{IV VH$ZrH$m| H$mo g_PmBE : 6
(H$) g_` AÜ``Z;

(I) J{V AÜ``Z; VWm
(J) H$m`m©Ë_H$ \$moa_¡Z{en &
AWdm
gm_mÝ` n«~§Y Ho$ {ZåZ{b{IV {gÕm§Vm| H$mo g_PmBE : 6
(H$) H$m`© {d^mOZ;

(I) A{YH$ma Ed§ CÎmaXm{`Ëd; VWm
(J) AZwemgZ &
Explain the following techniques of scientific management :
(a) Time Study;
(b) Motion Study; and
(c) Functional Foremanship.
OR
Explain the following principles of general management :
(a) Division of Work;
(b) Authority and Responsibility; and
(c) Discipline.
24. df© 2000 _| "B©-gmoë`ye§g {b{_Q>oS>' Zo AnZo àMmbZ Ama§^ {H$E & BgHo$ ñWmnZ Ho$ g_`
H$ånZr Ho$ nmg Ho$db Xg H$_©Mmar VWm Xmo {d^mJ Wo, EH$ CËnmXZ {d^mJ VWm EH$
àemg{ZH$ {d^mJ & {nN>bo Hw$N> dfm] _| H$ånZr Ûmam Amny{V© {H$E JE CËnmXm| VWm àXmZ H$s
JB© godmAm| Zo bmoH${à`Vm àmßV H$s & à~ÝYZ H$mo H$_©Mm[a`m| H$s `mo½`VmAm| _| {dídmg Wm
Am¡a Bg{bE CÝh| H$m`© H$aZo H$s ñdV§ÌVm Xr JB© Wr & à~ÝYZ Zo `h nhMmZm {H$ g§JR>Z _|
{d{^Þ ñVam| na {ZU©` boZo dmbm| H$mo A{YH$ ñdV§ÌVm Xr OmZo H$s Amdí`H$Vm h¡ & CÝhm|Zo
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EH$ Zr{VJV {ZU©` {b`m {H$ Cƒ A{YH$m[a`m| H$m AYrZñWm| na {Z`§ÌU H$_ hmoZm
Mm{hE & Bggo g§JR>Z _| AYrZñWm| H$s ^y{_H$m ~‹T> JB© Am¡a A~ do A{YH$ g§»`m _|, gmW
hr _hÎdnyU© {ZU©`m| H$mo boZo H$s pñW{V _| Wo & BgHo$ n[aUm_ñdê$n Bg ì`dgm` Zo ~hþV go
joÌm| _| {d{dYVm àmßV H$a br & dV©_mZ _| BgH$m àMmbZ nyao Xoe _| hmo ahm h¡ VWm BgH$s
{dXoem| _| gmV emImE± h¢ & BgH$m g§JR>ZmË_H$ T>m±Mm A~ {d^mJr` T>m±Mo _| n[ad{V©V hmo
J`m h¡ Am¡a Xg hOma bmoJ Bg H$ånZr _| H$m_ H$a aho h¢ &
(H$) à~ÝY H$s Cg AdYmaUm H$mo nhMm{ZE {OgH$s ghm`Vm go H$ånZr Zo ~hþV go joÌm|
_| {d{dYVm àmßV H$a br VWm {dXoem| _| BgH$s emImE± Imob bt &
(I) Cn`w©º$ (H$) _| nhMmZr JB© AdYmaUm Ho$ _hÎd Ho$ nm±M {~ÝXþ g_PmBE & 6
‘E-Solutions Ltd.’ started its operations in the year 2000. At the time of
its inception, the company had only ten employees with two departments,
a Production department and an Administration department. The
products supplied and the services provided by the company started
gaining popularity over the years. The management had faith in the
abilities of the employees and thus they allowed them freedom of action.
The management recognised that the decision-makers at different levels
of the organisation need to be given more autonomy. They took a policy
decision that there will be less control of superiors over subordinates.
This increased the role of the subordinates in the organisation and now
they were in a position to take numerous as well as important decisions.
As a result, its business has diversified into many areas. Presently, it has
its operations throughout the country with seven branches overseas. Its
organisational structure has now changed into divisional structure and
ten thousand people are working with the company.
(a) Identify the concept of management which helped the company to

diversify into many areas and branches abroad.
(b) Explain five points of importance of the concept identified in (a)

above.
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25. "E§Q>aQ>oZ_|Q> B§{S>`m {b{_Q>oS>' H$m {ZJ_Z, Ë`mohmam|, H$m`©H«$_m| VWm Xoe H$s Bgr àH$ma H$s
g_¥Õ gm§ñH¥${VH$ {damgV go g§~§{YV AÝ` J{V{d{Y`m| H$m Am`moOZ H$a bmoJm| H$m _Zmoa§OZ
H$aZo Ho$ CÔoí` go {H$`m J`m h¡ & H$ånZr Ho$ à~§YZ _| H$bm, gm{hË` VWm g§ñH¥${V go
g§~§{YV à{gÕ ì`{º$Ëd h¡ & CÝhm|Zo `h {ZU©` {b`m h¡ {H$ do CâVo hþE `wdm g§JrVkm|,
H${d`m| VWm H$bmH$mam| H$mo EH$ _§M àXmZ H$a|Jo & H$ånZr Zo AnZr g§JR>ZmË_H$ g§aMZm H$m
{ZYm©aU EH$ O¡gr {H«$`mAm| H$m g_yhZ H$aHo$ {H$`m h¡ & BgHo$ níMmV² {d{^Þ {d^mJm| Ho$
à_wIm| H$s {Z`w{º$ ^r H$a Xr JB© h¡ & {Zem Zo, Omo EH$ {d^mJr` à_wI h¡, {Z`wº$ {H$E OmZo
dmbo ì`{º$`m| H$s g§»`m, àH$ma VWm Amdí`H$ `mo½`Vm H$m {díbofU H$a {b`m h¡ &
H$m`©-{ddaU H$mo {bIZo H$s à{H«$`m _| Omo gyMZm CËnÞ hþB© Cgo VWm Cå_rXdma Ho$ dU©Z H$mo
{dkmnZ Ho$ "[aº$ nXm|' H$mo {dH${gV H$aZo Ho$ {bE Cn`moJ {H$`m J`m Wm & Bgo qàQ> _r{S>`m
_| àH$m{eV Am¡a BboŠQ´>m°{ZH$ _r{S>`m _| àgm[aV {H$`m J`m & Bggo AmdoXZm| H$s ~m‹T> Am
JB© &
Cn`w©º$ M{M©V à{H«$`m H$mo nyam H$aZo Ho$ {bE {Zem Ûmam {Zînm{XV {H$E OmZo dmbo AÝ`
MaUm| H$mo g_PmBE & 6
‘Entertainment India Ltd.’ has been incorporated with the objective of
entertaining people by organising festivals, programmes and other
similar events depicting the rich cultural heritage of the country. The
company management has renowned personalities from the field of art,
literature and culture. They decided to give a platform to young budding
musicians, poets and artists. The company decided its organisational
structure by grouping similar jobs together. Thereafter, the heads of
different departments were also appointed. Nisha, one of the heads, did
an analysis of the number, type and qualification necessary for people to
be appointed. The information generated in the process of writing the job
description and the candidate profile was used to develop ‘Situations
vacant’ advertisement. This was published in print media and flashed in
electronic media. This brought in a flood of response.
Explain the other steps which Nisha has to perform to complete the
process being discussed above.
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SET-1
Code No. 66/3/1

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

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gm_mÝ` {ZX}e :
XoZm h¡ &
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SECTION A
1. "Hw$ebVm' H$mo n[a^m{fV H$s{OE & 1

AWdm
n`©dojU ñVa na à~§Y Ho$ {H$Ýht Xmo H$m`mªo H$m C„oI H$s{OE & 1
Define ‘Efficiency’.
OR
State any two functions to be performed at supervisory level of
management.
2. "àH¥${V' Ho$ AmYma na "Am¡nMm[aH$ g§JR>Z' VWm "AZm¡nMm[aH$ g§JR>Z' _| AÝVa ñnîQ>
H$s{OE & 1
AWdm
"EH$b Cn`moJr `moOZm' VWm "ñWm`r `moOZm' _| "AW©' Ho$ AmYma na AÝVa ñnîQ> H$s{OE & 1
Differentiate between ‘Formal Organisation’ and ‘Informal Organisation’
on the basis of ‘Nature’.
OR
Differentiate between ‘Single Use Plan’ and ‘Standing Plan’ on the basis
of ‘Meaning’ .
3. EH$ g§JR>Z AnZo H$_©Mm[a`m| H$s "_mZ-gå_mZ (à{VîR>m) Amdí`H$VmAm|' H$mo H¡$go g§VwîQ>
H$aVm h¡ ? CëboI H$s{OE & 1
How does an organisation satisfy ‘Esteem Needs’ of its employees ? State.
4. bmoJ gmoMVo h¢ {H$ Ho$db "CËnmX' H$m hr {dnUZ hmo gH$Vm h¡ & naÝVw BgHo$ A{V[aº$ {H$gr
Am¡a H$m {dnUZ ^r hmo gH$Vm h¡, O¡go "ñdmñÏ` n`©Q>Z Ho$ {bE Ho$ab nYm[aE' & nhMm{ZE,
`hm± {H$gH$m {dnUZ hmo ahm h¡ & 1
People think that it is the ‘Product’ only that can be marketed. But
something else can also be marketed, e.g. ‘Visit Kerala for Health
Tourism’. Identify what is being marketed here.
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5. {dnUZ {_l Ho$ EH$ VÎd Ho$ ê$n _| "_yë`' H$m AW© Xr{OE & 1
AWdm
"OZ gånH©$' H$m Š`m AW© h¡ ? 1
Give the meaning of ‘Price’ as an element of marketing mix.
OR
What is meant by ‘Public Relations’ ?
6. ny±Or g§aMZm Ho$ EH$ ^mJ Ho$ ê$n _| "drZg {b{_Q>oS' Ho$ nmg >< 50 bmI H$s g_Vm A§e
n±yOr VWm >< 20 bmI H$m ZrAm°Z ~¢H$ go G$U h¡ & AÀN>m bm^ A{O©V H$aZo na "drZg
{b{_Q>oS' Zo AnZo g_Vm A§eYmaH$m| H$mo bm^m§e XoZo H$m {ZU©` {H$`m naÝVw CÝh§o AmíM`©
hþAm O~ ZrAm°Z ~¢H$ Zo bm^m§e> ^wJVmZ na à{V~§Y bJm {X`m &
bm^m§e {ZU©` H$mo à^m{dV H$aZo dmbo Cg H$maH$ H$s nhMmZ H$s{OE {OgHo$ Ûmam {ZAm°Z
~¢§H$ H$mo "drZg {b{_Q>oS'> Ûmam bm^m§e ^wJVmZ na à{V~§Y bJmZo H$s AZw_{V àXmZ H$s
JB© & 1
As a part of its capital structure, ‘Venus Ltd.’ had < 50 lakhs as Equity
Share Capital and a loan of < 20 lakhs from Neon Bank. On earning a
good profit, ‘Venus Ltd.’ decided to give dividend to the equity
shareholders but were surprised when the Neon Bank imposed
restrictions on the payment of dividend.
Identify the factor affecting dividend decision that allows Neon Bank to
impose restrictions on the payment of dividend by ‘Venus Ltd.’
7. EH$ boo{Q>Z A_o[aH$Z _mH©$ Zma, O~ EH$ ñnoZ Ho$ ì`dgm`r Ho$ gmW ì`mdgm{`H$ g_Pm¡Vo
H$mo nyU© H$a ahm Wm Vmo CgZo EH$ Eogo eãX H$m Cn`moJ {H$`m {OgH$m AZwdmX ñno{Ze _|
An_mZOZH$ _mZm OmVm Wm & BgZo ñnoZ Ho$ ì`dgm`r H$mo naoemZ H$a {X`m VWm dh
g_Pm¡Vo go nrN>o hQ> J`m &
à^mdr g§àofU _| ^mfmJV éH$mdQ> H$m CëboI H$s{OE & 1
Mark Nar, a Latin American, while closing a business deal with a
businessman from Spain, used a word which was considered offensive in
Spanish when translated. This made the Spanish businessman upset and
he backed away.
State the semantic barrier to effective communication.
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8. AnZr ì`mnH$ `moOZm Ho$ EH$ ^mJ Ho$ ê$n _| ‘ZraOm {b{_Q>oS>’ Zo `h {ZU©` {b`m {H$ dh
AnZo dV©_mZ OyVm| Ho$ ì`dgm` Ho$ gmW {H«$`mAm| (J{V{d{Y) H$s EH$ ZB© n§{º$ Omo‹S>oJr &
`moOZm Ho$ àH$ma H$mo nhMm{ZE & 1
As a part of its comprehensive plan ‘Neerja Ltd.’ decided to combine a
new line of activity with its existing footwear business.
Identify the type of plan.
IÊS> ~
SECTION B
9. à~§Y Ho$ {ZX©oeZ H$m`© H$s {H$Ýht VrZ {deofVmAm| H$m C„oI H$s{OE & 3
AWdm
g§àofU H$s à^mdnyU©Vm _| gwYma Ho$ {H$Ýht VrZ Cnm`m| H$m C„oI H$s{OE & 3
State any three features of directing function of management.
OR
State any three measures to improve communication effectiveness.
10. amoñQ>oS> H$m°\$s H$m°nm©oaoeZ EH$ H$m°\$s hmCg ûm¥§Ibm h¡ Omo ^maV Ho$ gmV amÁ`m| _| H$m`©erb
h¡ & amîQ´>r` ~mµOma _| à{V`mo{JVm H$m X~md hmoVo hþE ^r AnZo à^mdr g§§JR>ZmË_H$ T>m±Mo Ho$
_mÜ`_ go BgZo {dH$mg {H$`m h¡ & H$ånZr H$m EH$ H«$` VWm CËnmXZ {d^mJ, Amny{V©
ûm¥§Ibm à~§YZ VWm g§^ma-V§Ì {d^mJ, ~«mÊS> à~§YZ {d^mJ VWm {dH«$` {d^mJ h¡ & Bg
g§aMZm go {H«$`mË_H$ Hw$ebVm _| gwYma hþAm h¡, Š`m|{H$ H$_©Mmar AnZo H$m`©joÌ _| {deofk
~Z JE & CÝh| {d{eîQ> à{ejU ^r {X`m Om gH$Vm Wm Š`m§o{H$ `hm± _w»` Ho$ÝÐ {~ÝXþ gr{_V
loUr Ho$ H$m¡ebm| na Wm &
amoñQ>oS> H$m°\$s H$m°nm©oaoeZ Ho$ g§JR>ZmË_H$ T>m§Mo H$s nhMmZ H$s{OE & gmW hr Cn`w©º$ AZwÀN>oX
_| M{M©V bm^m| Ho$ A{V[aº$ Bg T>m±Mo Ho$ VrZ AÝ` bm^m| H$m C„oI ^r H$s{OE & 3
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Roasted Coffee Corporation is a coffeehouse chain operating in seven

states of India. Through its effective organisational structure, it has
grown despite pressure from competitors in the national market. The
company has a Purchase and Production department, Supply chain
management and logistics department, Brand management department
and Sales department. This structure has facilitated operational
efficiency, as employees became specialists within their own realm of
expertise. They could be imparted specialised training as the focus was
on limited range of skills.
Identify the organizational structure of Roasted Coffee Corporation. Also
state the three advantages of this structure other than those discussed in
the above paragraph.
11. EH$ H$ånZr Ho$ ny±Or ~OqQ>J {ZU©` H$mo à^m{dV H$aZo dmbo {H$Ýht VrZ H$maH$m| H$mo
g_PmBE & 3
AWdm
{dÎmr` {Z`moOZ Ho$ Xmohao CÔoí`m| H$mo g_PmBE & 3
Explain any three factors affecting capital budgeting decision of a
company.
OR
Explain the twin objectives of financial planning.
12. {H$Ýht VrZ AmYmam| na "A§VaU' VWm "{dHo$ÝÐrH$aU' _| A§V^}X H$s{OE & 3
Differentiate between ‘Delegation’ and ‘Decentralisation’ on any three
bases.
13. ñQ>rbmoZ EÝQ>aàmBµOoO CÀM JwUdÎmm dmbo ñQ>rb Ho$ ~V©Zm| Ho$ {Z_m©Vm h¢ & ñQ>rb Ho$ ~V©Zm| H$s
_m±J ~‹T> ahr h¡ Š`m|{H$ bmoJ OmJê$H$ hmo aho h¢ {H$ ßbmpñQ>H$ ñdmñÏ` Ho$ {bE AÀN>r Zht
h¡ & Bggo ñQ>rb Ho$ ~V©Zm| Ho$ CËnmXZ _| d¥{Õ hþB© h¡ & {dH«$` H$mo ~‹T>mdm XoZo Ho$ {bE
ñQ>rbmoZ EÝQ>aàmBµOoO Zo EH$ CXma gmI (Ho«${S>Q>) Zr{V H$s KmofUm H$s Omo BgHo$ WmoH$
H«o$VmAm| H$mo VrZ _mh H$s gmI (Ho«${S>Q>) XoVr h¡ &
Cn`w©º$ Ho$ àH$me _| ñQ>rbmoZ EÝQ>aàmBµOoO H$s H$m`©erb n±yOr Amdí`H$VmAm| H$mo à^m{dV
H$aZo dmbo Xmo H$maH$m| H$s nhMmZ H$s{OE & H$maU g{hV C„oI H$s{OE {H$ Cn`w©º$ nhMmZo
JE H$maH$m| Ho$ n[aUm_ñdê$n H$m`©erb ny±Or H$s Amdí`H$Vm A{YH$ hmoJr AWdm H$_ & 3
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Steelone Enterprises is manufacturing high quality steel utensils. The

demand for steel utensils is rising as people are getting aware that
plastic is not good for health. This has led to increase in production of
steel utensils. To encourage sales, Steelone Enterprises declared a liberal
credit policy which allows three months credit to its wholesale buyers.
In the light of the above, identify the two factors affecting working capital
requirements of Steelone Enterprises. State with reason, whether the
factors as identified above, will result in high or low working capital
requirement.
IÊS> g
SECTION C
14. Xm{_Zr S>rgyµOm Zo ^maV _| "{H$Zgm [aQ>ob' Ho$ à~§Y {ZXoeH$ H$m H$m`©^ma g§^mbm & OmnmZ
pñWV _w»`mb` dmbr "{H$Zgm [aQ>ob' {nN>bo 40 dfmªo go \w$Q>H$a ì`dgm` H$a ahr h¡ &
BgHo$ {d{^Þ Xoem| _| joÌr` H$m`m©b` h¢, àËòH$ joÌr` H$m`m©b` AnZo joÌ H$s XþH$mZm| H$s
XoI^mb H$aVm h¡ & My§{H$ `h EH$ ~‹S>m g§JR>Z h¡, AV: joÌr` A{YH$m[a`m| H$mo _w»`mb`
Ûmam ñdrH¥$V H$mofm| H$mo AnZo joÌ Ho$ J«mhH$m| Ho$ H$ë`mU Ho$ {bE IM© H$aZo H$m {ZU©` boZo
H$m A{YH$ma {X`m J`m h¡ &
"{H$Zgm [aQ>ob' Z¡{VH$ ì`dhma Ho$ gd©loîR> g§^m{dV _mZX§S>m| H$m nmbZ MmhVr h¡ VWm
_yë`m| H$mo ì`dhma _| bmZo Ho$ {bE BgHo$ {bE EH$ AmMma g§{hVm {dÚ_mZ h¡ & H$ånZr H$s
Amoa go H$m`© H$aVo g_` g^r H$_©Mm[a`m| VWm ~moS>© gXñ`m| H$mo CƒV_ ì`{º$JV VWm
noeoda AI§S>Vm Ho$ _mnX§S>m| Ho$ AZwgma H$m`© H$aZm Amdí`H$ h¡ & BgH$m nmbZ Z H$aZo na
^mar X§S> VWm Zm¡H$ar g_m{á gpå_{bV h¡ &
"{H$Zgm [aQ>ob' Ûmam AnZmE JE gm_mÝ` à~§Y Ho$ {H$Ýht Xmo {gÕm§Vm| H$mo g_PmBE & 4
Damini D’Souza took over the reins of ‘Kinsa Retail’ as its Managing
Director in India. ‘Kinsa Retail’ with its headquarter at Japan has been
in the retail business for the last 40 years. It has regional offices in many
countries that take care of the shops in that region. As it is a large
organisation, the regional officers have been given the powers to decide
and spend funds sanctioned to them by the headquarter for the welfare of
the customers of their region.
‘Kinsa Retail’ wants the highest possible standards of ethical conduct
being followed, for which a code of conduct is in place for putting values
into practice. All employees as well as Board members are required to act
in accordance with the highest standards of personal
and professional integrity when acting on behalf of the company.
Non-compliance involves a heavy penalty including termination of
employment.
Explain any two principles of general management being followed by
‘Kinsa Retail’.
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15. "eoà ~mµOma' Ho$ {H$Ýht Mma H$m`mªo H$mo g_PmBE & 4
AWdm
àmW{_H$ ~mµOma _| ZE {ZJ©_Zm| Ho$ àdV©Z (âbmoQ>oeZ) H$s {H$Ýht Mma {d{Y`m| H$mo g_PmBE & 4
Explain any four functions of ‘Stock Exchange’.
OR
Explain any four methods of floatation of new issues in the primary
market.
16. Vng goZ Zo AnZr dV©_mZ gyn ~ZmZo dmbr _erZ H$mo EH$ N>moQ>r VWm gwdmø (nmoQ>}~b)
_erZ _| nwZ: {S>µOmBZ {H$`m & _erZm| H$mo ~oMZo Ho$ {bE CgZo AnZo MmMm Ho$ gmW EH$
g_Pm¡Vm {H$`m Omo bm^m| _| 50% ^mJ Ho$ gmW n[a`moOZm Ho$ {dÎmr`Z Ho$ {bE gh_V hmo
JE & _erZ H$mo ~mµOma _| CVmaZo Ho$ {bE CÝhm|Zo {dVaU Ho$ àË`j _mÜ`_ H$m M`Z {H$`m &
CÝhm|Zo CÚ_ H$mo "H$n-E-gyn' H$m Zm_ {X`m & àW_ df© _| CZH$m à_wI CÔoí` A{YH$V_
bm^ H$_mZm Wm & CÝhm|Zo _erZ Ho$ {dVaU Ho$ {bE Xoe â _| 30 à{e{jV {dH«$`H$Vm©Am|
H$s {Z`w{º$ H$s & AnZo {dH«$` bú`m| H$mo nyam H$aZo Ho$ {bE CÝhm§oZo {dH«$`H$Vm©Am| H$mo
àmoËgmhZ VWm nwañH$ma àñVm{dV {H$E &
(H$) ‘H$n-E-gyn’ Ûmam Cn`moJ {H$E JE {dnUZ-Xe©Z H$s nhMmZ H$s{OE &
(I) ‘H$n-E-gyn’ Ûmam Cn`moJ {H$`m J`m àdV©Z H$m gmYZ (J{V{d{Y) nhMm{ZE &
(J) Eogo {H$Ýht Xmo JwUm| H$m C„oI H$s{OE {OÝh| {dH«$`H$Vm©Am| H$s {Z`w{º$ Ho$ {bE
‘H$n-E-gyn’ Ûmam Ü`mZ _| aIm J`m hmoJm & 4
Tapas Sen, a manufacturer, redesigned his existing soup making
machine into a small and portable machine. For selling the machine he
entered into an agreement with his uncle who agreed to finance the
project with a 50% share in the profits. To launch the machine they
decided to start with direct channels of distribution. They named the
venture as ‘Cup-a-Soup’. In the first year their main objective was profit
maximization. They appointed 30 trained salesmen for distribution of the
machines across the country. They offered incentives and awards to
salesmen for achieving their sales targets.
(a) Identify the marketing philosophy used by ‘Cup-a-Soup’.
(b) Identify the tool of promotion used by ‘Cup-a-Soup’.
(c) For hiring the salesmen, state any two qualities ‘Cup-a-Soup’
would have kept in mind.
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17. "~«m§qS>J' H$m Š`m AW© h¡ ? Cn^moº$mAm| Ho$ {bE ~«m§qS>J Ho$ {H$Ýht VrZ bm^m| H$m C„oI
H$s{OE & 4
AWdm
"n¡Ho$qµOJ' H$m Š`m AW© h¡ ? n¡Ho$qµOJ Ho$ {H$Ýht VrZ H$m`mªo H$m C„oI H$s{OE & 4
What is meant by ‘Branding’ ? State any three advantages of branding to
customers.
OR
What is meant by ‘Packaging’ ? State any three functions of packaging.
18. µOrZmo {b{_Q>oS> EH$ {díd ñVar` gyMZm VH$ZrH$ H$s nam_e©XmÌr H$ånZr h¡ {Og_| 45,000
H$_©Mmar 600 go A{YH$ J«mhH$m| H$mo 23 Xoem| _| godmE± àXmZ H$aVo h¢ & BgHo$ _w»`
H$m`©H$mar A{YH$mar Zrb gw_Z Zo H$ånZr H$mo {d{dYrH$aU VWm {dH$mg Ho$ {bE Xmo XeH$m|
VH$ _mJ©Xe©Z {X`m {Oggo `h gm°âQ>doà CÚmoJ H$s ^maV H$s EH$ AJ«Ur H$ånZr ~Z JB© &
H$ånZr Zo AnZo H$_©Mm[a`m| H$mo gd©loîR> à{ejU Adga gw{ZpíMV H$aZo hoVw _mZH$m| H$m
{ZYm©aU {H$`m h¡ &
BgH$m "àmoOoŠQ> JmBS>§og àmoJ«m_' 52 {XZm| H$m EH$ g§a{MV à{ejU H$m`©H«$_ h¡ & `h {d{^Þ
n¥îR>^y{_`m| dmbo g^r ZE gXñ`m| H$mo Amdí`H$ ì`mdhm[aH$ VWm VH$ZrH$s H$m¡ebm| _|
à{ejU XoZo Ho$ {bE àñVm{dV {H$`m OmVm h¡ Omo CÝh| gOrd Cn^moº$m n[a`moOZmAm| _| H$m`©
H$aZo Ho$ {bE V¡`ma H$aVm h¡ & VH$ZrH$s, noeoda VWm à~§YH$s` H$m`mªo Ho$ {bE BZ gXñ`m|
H$s {Z`w{º$ {díd{dÚmb`m| VWm à~§Y g§ñWmZm| go H$s OmVr h¡ & `h à{ejU H$m`©H«$_ ZE
H$_©Mm[a`m| H$mo OëX hr bmoJm|, n[adoe, H$m`© VWm ì`dgm` go n[a{MV H$amH$a ZE H$m`© _|
ì`dpñWV hmoZo _| ghm`Vm H$aVm h¡ &
(H$) ZE H$_©Mm[a`m| H$s {Z`w{º$ Ho$ {bE H$ånZr Ûmam Cn`moJ {H$E JE ^Vu Ho$ ~mø òmoVm|
H$s nhMmZ H$s{OE &
(I) ^mJ (H$) _| nhMmZo JE ^Vu Ho$ òmoV Ho$ Cn`moJ Ûmam {Z`wº$ {H$E JE H$_©Mm[a`m|
Ho$ à{ejU Ho$ {bE H$ånZr Ûmam Cn`moJ H$s JB© à{ejU {d{Y H$mo g_PmBE &
(J) Eogo {H$Ýht Xmo VarH$m| H$m C„oI H$s{OE {OZgo "àmoOoŠQ> JmBS>§og àmoJ«m_' µOrZmo
{b{_Q>oS> H$mo bm^m§{dV H$a gHo$ & 4
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Xeno Ltd. is a global information technology consulting company with

45,000 employees serving over 600 clients in 23 countries. Its Chief
Executive Officer, Neil Suman, guided the company through two decades
of diversification and growth to emerge as one of the leading Indian
companies in the software industry. The company has set standards in
ensuring the best training opportunities for its employees.
Its ‘Project Guidance Program’ is a 52-day structured training
programme. This is offered to all recruits of varied backgrounds to be
trained on essential behavioural and technical skills that prepares them
to work in live customer projects. These recruits are hired from
universities and management institutes for technical, professional as
well as managerial jobs. The training programme helps the new
employees in settling down quickly into the job by becoming familiar with
the people, the surroundings, the job and the business.
(a) Identify the external sources of recruitment used by the company
to hire new employees.
(b) Explain the method of training used by the company to train
employees selected by the source of recruitment identified in part
(a).
(c) State any two ways in which the ‘Project Guidance Programme’
can benefit Xeno Ltd.
19. "S>r.Eb.S>ãë`y. {b{_Q>oS>' Ho$ à~§Y {ZXoeH$ Am{XË` Imogbm VWm {dÎmr` à~§YH$ amOoe nwar
H$ånZr Ho$ {ZpîH«$` H$mofm| H$mo {Zdoe {H$E OmZo dmbo joÌm| Ho$ ~mao _| MMm© H$a aho Wo &
Am{XË` Imogbm H$m {dMma Wm {H$ YZ H$m {Zdoe ny±Or ~mµOma _| {H$`m OmZm Mm{hE, O~{H$
ê${‹T>dmXr hmoZo Ho$ H$maU amOoe nwar H$m gmoMZm Wm {H$ YZ H$m {Zdoe _wÐm ~mµOma _| {H$`m
OmZm C{MV hmoJm & Š`m|{H$ AW©ì`dñWm CË\w$„ Wr, à~§Y {ZXoeH$ Zo amOoe nwar H$mo ñdrH$ma
H$am`m {H$ CÝh| CË\w$„ AW©ì`dñWm H$m bm^ CR>mZm Mm{hE VWm AÀN>o à{V\$b H$mo àmá
H$aZo Ho$ {bE ny±Or ~mµOma _| {Zdoe H$aZm Mm{hE & A§VV… {ZpîH«$` H$mofm| H$m ny±Or ~mµOma _|
{Zdoe H$aZo H$m {ZU©` {b`m J`m &
(H$) H$ånZr H$mo {H$g àH$ma Ho$ ànÌm| H$m H«$` H$aZm Mm{hE ?
(I) CË\$w„ AW©ì`dñWm _| ny±Or ~mµOma Ûmam AÀN>o à{V\$b H$s g§^mdZm Š`m| hmoVr h¡ ?
H$maU H$m CëboI H$s{OE &
(J) Bg ~mµOma _| à{V^y{V`m± _wÐm ~mµOma H$s Anojm {H$VZr gwa{jV h¢ d Š`m| ? 4
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Aditya Khosla, the Managing Director of ‘D.L.W. Ltd.’ and Rajesh Puri,
the Finance Manager were discussing about avenues of investing the idle
funds of the company. Aditya Khosla was of the opinion that money
should be invested in the capital market whereas Rajesh Puri, being
more conservative, felt that it would be better if the investment was
made in the money market. Since the economy was buoyant, the
Managing Director convinced Rajesh that they should take advantage of
it and invest in the capital market to get good returns. Ultimately it was
decided to invest the idle funds in the capital market.
(a) What kind of instruments should the company buy ?
(b) Why is the capital market expected to give a better return in a
buoyant economy ? State the reason.
(c) Why and how safe are the securities in this market as compared to
the money market ?
IÊS> X
SECTION D
20. gw_Z EH$ goÊS>{dM Q>moñQ>a H«$` H$aZm MmhVr Wr & CgZo Am°Z-bmBZ CnbãY {d{^Þ
goÊS>{dM Q>moñQ>am| H$s Om±M H$s VWm _yë`m§o H$s VwbZm H$s Vm{H$ EH$ ~w{Õ_ÎmmnyU© VWm
kmZnyU© {ZU©` {b`m Om gHo$ & BgHo$ níMmV² dh nmg Ho$ EH$ ~mµOma _| goÊS>{dM Q>moñQ>a
IarXZo JB© & EH$ gw{dk J«mhH$ Ho$ ZmVo CgZo ghr _mZH$sH$aU {M• XoIm & XþH$mZXma Zo Cgo
{d{^Þ Q>moñQ>a {XImE bo{H$Z dh Am°Z-bmBZ Om±M {H$E JE _yë` go A{YH$ _yë` ~Vm ahm
Wm & XþH$mZXma go ~mVMrV H$aZo Ho$ níMmV² dh _yë` H$mo H$_ H$amZo _| g\$b hþB© & EH$
CÎmaXm`r Cn^moº$m H$s Vah CgZo CËnmX Ho$ {bE ^wJVmZ H$s JB© am{e Ho$ ~Xbo _| H¡$e _o_mo
H$s _m±J H$s VWm Q>moñQ>a H$mo Ka bo JB© & n¡Ho$O ImobZo na Cgo EH$ {ZX©oímZ nwpñVH$m {_br,
{OgH$mo CgZo gmdYmZrnyd©H$ n‹T>m & BgHo$ níMmV² CgZo ha {ZX}eZ H$m EH$-EH$ H$aHo$
AZwgaU {H$`m VWm AnZo n[adma Ho$ {bE AÀN>r Vah go Q>moñQ> {H$E JE nZra goÊS>{dM
~ZmE &
(H$) H¡$e _o_mo H$s _m±J Ho$ A{V[aº$ gw_Z Ûmam {Z^mE JE {H$Ýht Xmo CÎmaXm{`Ëdm| H$m
C„oI H$s{OE &
(I) Cn`w©º$ pñW{V _| M{M©V {H$Ýht Xmo A{YH$mam| H$mo g_PmBE & 5
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Suman wanted to purchase a sandwich toaster. She checked about the

various sandwich toasters available online and compared the prices so
that an intelligent and wise choice could be made. Then she went to a
nearby market to buy the sandwich toaster. Being an informed consumer,
she looked for the correct standardisation mark. The shopkeeper showed
her different toasters but was quoting a higher price than the price she
had checked online. After negotiating with the shopkeeper, she was able
to bring the price down. As a responsible consumer, she asked for a cash
memo, against the amount paid for the product and took the toaster
home. On opening the package, she found an instruction booklet, which
she read carefully. Then she followed all instructions step-by-step and
made nicely toasted paneer sandwiches for her family.
(a) State any two responsibilities, which have been discharged by

Suman, besides asking for a cash memo.
(b) Explain the two rights being discussed in the above case.
21. à~§Y Ho$ _hÎd na àH$me S>mbZo dmbo {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
AWdm
‘g_Ýd`’ H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5
Explain any five points which highlight the importance of management.
OR
Explain any five features of ‘Co-ordination’.
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22. h¢S>goZ, {díd H$s g\$bV_ H$ån{Z`m| _| go EH$, ‘Ý`yH¡$gb EÝQ>aàmBµOoO’ Ho$ _w»` H$m`©H$mar
A{YH$mar h¢ & CgH$s g\$bVm H$s H$hm{Z`m§o H$mo ^br-^m±{V XñVmdoµOr ê$n {X`m J`m Wm &
dh AË`{YH$ A{^ào[aV VWm `mo½` à~§YH$m| H$m M`Z H$aVm h¡ Omo AnZo H$m`© H$mo {~Zm
CgH$s ghm`Vm Ho$ g¥OZmË_H$ VWm n`m©á ê$n go H$a gH$Vo h¢ & dh g_yh Ho$ gXñ`m| H$mo
AnZm H$m`© ñd`§ H$aZo H$s VWm g_ñ`mAm| H$mo ñd`§ gwbPmZo H$s AZw_{V XoVm h¡ &
dh V^r hñVjon H$aVm h¡ O~ à{VHy$b n[apñW{V`m| H$mo R>rH$ H$aZo H$s Amdí`H$Vm hmoVr
h¡ & O~ VH$ nyU© ê$n go Amdí`H$ Z hmo dh A{YH$ma H$m à`moJ Zht H$aVm & dh AnZo
bmoJm| Ûmam Jb{V`m± hmoZo XoVm h¡ Vm{H$ do CZgo grI bo gH|$ & dh CZH$mo g_W©Z XoVm h¡ VWm
CÝh| {XE JE H$m`mªo H$mo nyam H$aZo Ho$ {bE Amdí`H$ gyMZm àXmZ H$aVm h¡ &
(H$) h¢S>goZ Ûmam AnZmB© JB© ZoV¥Ëd e¡br H$s nhMmZ H$s{OE &
(I) {MÌ H$s ghm`Vm go A{YH$ma Ho$ à`moJ na AmYm[aV Xmo AÝ` ZoV¥Ëd e¡{b`m| H$mo
g_PmBE & 5
Handsen is the CEO of ‘Newcastle Enterprises’, one of the world’s most

successful companies. His success stories have been well documented. He
chooses highly motivated and capable managers who can perform their
tasks creatively and adequately without his help. He allows the group
members to work on their own tasks and resolve issues themselves.
He intervenes, but only when needed to correct an unfavorable situation.

He does not use power unless it is absolutely essential. He even allows
mistakes to happen for his people to learn from them. He supports them
and supplies them the required information to complete the assigned
task.
(a) Identify the leadership style adopted by Handsen.
(b) With the help of diagram, explain the other two leadership styles
based on the use of authority.
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IÊS> `
SECTION E
23. EH$ df© _| ^maVr` OZg§»`m Ho$ 90% ^mJ VH$ nh±þMZo Ho$ _hÎdmH$m§jr bú` Ho$ gmW gm¡a^
O¡Z Zo "H$sQ>moZ' Zm_ go EH$ Q>obrH$m°_ ì`dgm` Zm{gH$ _| ñWm{nV {H$`m & CgZo Bg
ì`dgm` H$m M`Z Bg YmaUm Ho$ gmW {H$`m {H$ AJbo 2 – 3 dfmªo _| S>oQ>m godmAm| H$s _m±J
Mma JwUm ~‹T> OmEJr & Bg _hÎdmH$m§jr bú` H$mo nyam H$aZo Ho$ {bE Cgo `m Vmo {H$gr
dV©_mZ Q>obrH$m°_ ì`dgm` H$m A{YJ«hU H$aZm Wm AWdm {H$gr Ho$ gmW gh`moJ H$aZm Wm
AWdm H$R>moa à{V`mo{JVm Ho$ H$maU AmH«$m_H$Vm Ho$ gmW ñdV§Ì ê$n go AHo$bm MbZm Wm &
`h AÀN>r Vah go OmZVo hþE {H$ Xoe H$s Am{W©H$ Zr{V`m| _| n[adV©Z Ho$ H$maU AZw_mZ
~Xb gH$Vo h¢, CgZo {d{^Þ H$ån{Z`m| Ho$ àñVmdm| H$m VwbZmË_H$ _yë`m§H$Z à{V A§e Am`,
H$a Xo`Vm, bm^m§e ^wJVmZ, Am{X Ho$ AmYma na {H$`m &
Cn`w©º$ AZwÀN>oX _|o à~§Y Ho$ EH$ H$m`© Ho$ Hw$N> MaUm| H$s MMm© H$s JB© h¡ & Cn`w©º$ AZwÀN>oX
go n§{º$`m± CX²Y¥V H$aVo hþE BZ MaUm| H$mo H$mbH«$_~Õ ê$n go g_PmBE & 6
Saurabh Jain set up a telecom business in Nasik, named as ‘Ketone’, with
an ambitious target of reaching out to 90% of the Indian population
within one year. He chose this business on the belief that the demand for
data services will increase 4 times within the next 2 – 3 years. To fulfil
such an ambitious target, he had to either acquire an existing telecom
business or collaborate or go independent aggressively in the light of
tough competition.
He assessed the proposals of different companies vis-a-vis earnings per
share, tax liabilities, dividends paid, etc. and their future projections,
knowing fully well that the projections may change if the country’s
economic policies get modified.
The above paragraph discusses some of the steps of one of the functions
of management. By quoting the lines from the above paragraph, explain
these steps in chronological order.
24. "{Z`ÝÌU' H$mo n[a^m{fV H$s{OE & à~§Y Ho$ {Z`moOZ VWm {Z`ÝÌU H$m`mªo Ho$ _Ü` g§~§Y H$mo
g_PmBE & 6
AWdm
{Z`ÝÌU à{H«$`m Ho$ {d{^Þ MaUm| H$mo g_PmBE & 6
Define ‘Controlling’. Explain the relationship between planning and
controlling functions of management.
OR
Explain the various steps in the process of controlling.
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25. ^maVr` hñVH$bm {damgV BgHo$ ar{V-[admOm§o VWm naånamAm| Ho$ H$maU Or{dV h¡ &
amOñWmZ, JwOamV, Ag_, BË`m{X Ho$ hñV{epën`m| Ûmam ~ZmE JE hñVH$bm CËnmX Z Ho$db
Xoe _| Cn`moJ {H$E OmVo h¢ A{nVw g§.am. A_o[aH$m, O_©Zr, `y.Ho$., \«$m§g VWm {díd Ho$ AÝ`
Xoem| _| ^r {Z`m©V {H$E OmVo h¢ & BZ CËnmXm| Ho$ {Z`m©V H$s _mÌm go ^maV H$mo ^wJVmZ
g§VwbZ VWm AË`{YH$ Amdí`H$ {dXoer _wÐm H$m bm^ {_bVm h¡ & àYmZ _§Ìr MmhVo h¢ {H$
hñVH$bm CÚmoJ H$mo VH$ZrH$s Ho$ gmW Omo‹S>H$a BgH$m {dñVma {H$`m OmE & BgH$m Ho$ÝÐ
{~ÝXþ {Z_m©Ur à{H«$`m H$mo n[ad{V©V H$aZm, {Q>H$mD$nZ H$mo gw{ZpíMV H$aZm VWm ZdàdV©Zm|
H$mo AnZmZm hmoZm Mm{hE &
Cn`w©º$ AZwÀN>oX go n§{º$`m| H$mo CX²Y¥V H$aVo hþE ì`mdgm{`H$ n`m©daU Ho$ {H$Ýht Mma
Am`m_m| H$mo g_PmBE & 6
India’s craft heritage is surviving because of its customs and traditions.
Craft products made by craftsmen of Rajasthan, Gujarat, Assam, etc. are
not only used in the country but are also exported to USA, Germany, UK,
France and other countries of the world. The volume of exports of these
products gives India an advantage in balance of payments and the much
needed foreign exchange. The Prime Minister desires that the handicraft
industry should be expanded by linking it with technology. Focus should
be on changing the manufacturing process, ensuring durability and
adopting innovations.
Quoting the lines from the above paragraph, explain any four dimensions
of the business environment.
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SET-1
Code No. 66/4/1

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

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gm_mÝ` {ZX}e :
(iv) IÊS> g _| 4 A§H$ dmbo àíZ 14 go 19 VH$ h¢ & {OZH$m CÎma 120 eãXm§o _| hmo &
(v) IÊS> X _| 5 A§H$ dmbo àíZ 20 go 22 VH$ h¢ & {OZH$m CÎma 150 eãXm§o _| hmo &
(vi) IÊS> ` _| 6 A§H$ dmbo àíZ 23 go 25 VH$ h¢ & {OZH$m CÎma 200 eãXm§o _| hmo &
(vii) àíZ-nÌ _| H$moB© g_J«-M`Z-{dH$ën CnbãY Zht h¢, VWm{n EH$ A§H$ dmbo 3 n«íZm| _§o, VrZ
A§H$ dmbo 2 n«íZm| _§o, Mma A§H$ dmbo 2 n«íZm| _§o, nm±M A§H$ dmbo 1 n«íZm| _§o VWm N>: A§H$
dmbo 1 n«íZm| _§o {dH$ën CnbãY h¢ & Eogo àíZm| _|o AmnH$mo Ho$db EH$ hr {dH$ën H$m hr
CÎma XoZm h¡ &
(i) This question–paper contains five Section : A, B, C, D and E.



to these questions may be given in 120 words.


these questions may be given in 200 words.
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IÊS> A
SECTION A
1. à~ÝY Ho$ {gÕmÝV à~ÝYH$m| H$mo AnZo {ZU©`m| Ed§ H$m`mªo _| H$maU Ed§ n[aUm_ Ho$ gå~ÝY H$m
nydm©Zw_mZ bJmZo Ho$ `mo½` ~ZmVo h¢ Vm{H$ narjU Ed§ Ìw{Q> ÑpîQ>H$moU go gå~pÝYV j{V`m| H$mo
Xÿa {H$`m Om gHo$ &
`hm± àH$m{eV à~ÝY Ho$ {gÕmÝVm| Ho$ _hÎd Ho$ {~ÝXþ H$mo nhMm{ZE & 1
Principles of management equip the managers to foresee the cause and
effect relationships of their decisions and actions so that the wastages
associated with a trial and error approach can be overcome.
Identify the point of significance of principles of management highlighted
here.
2. "Zr{V`m±' VWm "{H«$`m{d{Y`m±' {H$g àH$ma AÝV:gå~pÝYV h¢ ? 1
AWdm
{Z`moOZ-à{H«$`m _| "{dH$mgerb AmYma' H$m Š`m AW© h¡ ? 1
How are ‘Policies’ and ‘Procedures’ interlinked ?
OR
What is meant by ‘Developing Premises’ in the process of planning ?
3. `h Š`m| H$hm OmVm h¡ {H$ {Z`ÝÌU EH$ gVV² J{V{d{Y h¡ ? 1
AWdm
{Z`ÝÌU ^{dî`Xeu H$m`© Š`m| H$hbmVm h¡ ? 1
Why is it said that Controlling is a continuous activity ?
OR
Why is Controlling called a forward looking function ?
4. Cn^moº$mAm| Ho$ {hVm| Ho$ g§ajU Ed§ àdV©Z Ho$ {bE µJ¡a-gaH$mar g§JR>Zm| Ûmam {Zînm{XV {H$E
OmZo dmbo {H$gr EH$ H$m`© H$m C„oI H$s{OE & 1
State any one function performed by non-governmental organisations for
protection and promotion of interest of consumers.
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5. "n¡Ho${µO§J' H$m Š`m AW© h¡ ? 1

AWdm
EH$ AÀN>o {dH«$`H$Vm© Ho$ {H$gr EH$ JwU H$m C„oI H$s{OE & 1
What is the meant by ‘Packaging’ ?
OR
State any one quality of a good salesman.
6. H$mo~r {b{_Q>oS>, 87 df© nwamZr Cn^moº$m dñVwAm| H$s EH$ à{gÕ H$ånZr h¡ & `h AÀN>r
JwUdÎmm dmbr BboŠQ´>m°{ZH$ dñVwAm| H$mo C{MV _yë`m| na àñVwV H$aZo Ho$ {bE OmZr OmVr h¡ &
nyao ^maV _| BgH$s emImE± h¢ & BgH$m EH$ ~‹S>m A§eYmar AmYma h¡ & A§eYmar MmhVo h¢ {H$
CZHo$ {Zdoem| na à{V df© Hw$N> bm^m§e H$m ^wJVmZ {H$`m OmE & H$ånZr H$m à~ÝY `h
g_PVm h¡ {H$ A§eYm[a`m| H$mo Iwe Ed§ g§VwîQ> aIZm _hÎdnyU© h¡ & Zr{V Ho$ AZwgma, g_ñV
à{VYm[aV CnmO©Z H$mo nwZ:{d{Z`mo{OV H$aZo H$s Anojm H$ånZr à{V df© bm^m| H$m EH$ ^mJ
bm^m§e Ho$ ê$n _| Kmo{fV H$aVr h¡ &
Cn`w©º$ pñW{V _| àH$me S>mbo JE bm^m§e {ZU©` H$mo à^m{dV H$aZo dmbo H$maH$ H$mo
nhMm{ZE & 1
Koby Ltd. is an 87-year-old reputed consumer goods company. It is
known for offering good quality electronic products at reasonable prices.
It has branches all over India. It has a large shareholder base. The
shareholders desire that some dividend is paid every year on their
investments. Company’s management understands that it is important to
keep the shareholders happy and satisfied. As a matter of policy, they
declare a certain amount of dividend every year out of profits rather than
reinvesting the whole as retained earnings.
Identify the factor affecting dividend decision being highlighted in the
above situation.
7. _{h_m O¡Z, H$moS²>g {b{_Q>oS> Ho$ nam_eu godm {d^mJ _| d[aîR> à~ÝYH$ h¡ & dh _yë`m§H$Z Ho$
EH$ ^mJ Ho$ ê$n _| {Z`{_V ê$n go AnZo AYrZñWm| H$s {ZînmXZ [anmoQ>] V¡`ma H$aVr h¡ &
CgHo$ Ûmam {Zînm{XV {H$E OmZo dmbr {Z`ÝÌU à{H«$`m Ho$ MaU H$mo nhMm{ZE & 1
Mahima Jain is the Senior Manager in the Advisory Services
Department of Kodes Ltd. She regularly prepares performance reports of
her subordinates as a part of the appraisal.
Identify the step of the controlling process performed by her.
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8. a{d O¡Z ZmW Q´>oS>g© H$m _w»` H$m`©H$mar A{YH$mar Wm & dh {dkmnZ na hmoZo dmbo AË`{YH$
ì`` Ho$ ~mao _| qM{VV Wm & CgZo AnZo {dÎmr` à~ÝYH$, _mo{hV d_m© H$mo H$hm {H$ dh Bg
ì`` Ho$ ~mao _| {dH«$` à~ÝYH$ d CgH$s Q>r_ Ho$ {dMma OmZo & Mm`-AdH$me Ho$ ~mX _mo{hV
d_m© {dH«$` à~ÝYH$ d CgH$s Q>r_ Ho$ gmW ~¡R>H$ H$aZo Ho$ ~mao _| gmoM ahm Wm & bo{H$Z,
g§`moJ go Mm`-AdH$me Ho$ g_` _mo{hV d_m© H¢$Q>rZ _| {dH«$` à~ÝYH$ d CgH$s Q>r_ go
{_bm & CZ g^r Zo Bg ì`` Ho$ ~mao _| MMm© H$s Am¡a A§VV: Bg ì`` H$mo H$_ H$aZo H$m
gwPmd {X`m &
g§JR>Z Ho$ Cg n«H$ma H$mo nhMm{ZE {OgZo {dÎmr` à~ÝYH$ _mo{hV d_m©, {dH«$` à~ÝYH$ d
CgH$s Q>r_ H$mo Bg gwPmd H$mo A§{V_ ê$n XoZo _| _XX H$s & 1
Ravi Jain was the Chief Executive Officer of Nath Traders. He was
worried about the heavy expenditure on advertising. He asked his
Finance Manager, Mohit Verma to know the views of the Sales Manager
and his team regarding this expenditure. Mohit Verma was thinking of
calling a meeting of the Sales Manager and his team after tea-break. But
by chance at the time of tea-break, Mohit Verma met with the Sales
Manager and his team in the canteen. They all discussed about this
expenditure and finalised to give suggestion to reduce this expenditure.
Identify the type of organisation which helped the Finance Manager
Mohit Verma, the Sales Manager and his team in finalising the
suggestion.
IÊS> ~
SECTION B
9. à~ÝY Ho$ {Z`ÝÌU H$m`© Ho$ _hÎd na àH$me S>mbZo dmbo {H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 3
AWdm
EH$ CXmhaU H$s ghm`Vm go g_PmBE {H$ "AndmX Ûmam à~ÝY' {H$g àH$ma {Z`ÝÌU
à{H«$`m _| ghm`Vm H$aVm h¡ & 3
Explain any three points that highlight the importance of controlling
function of management.
OR
Explain with the help of an example how ‘Management by Exception’
helps in the controlling process.
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10. H${dVm KB© bIZD$ Ho$ "hoëXr {H$MZ' Zm_ Ho$ EH$ aoñVam± H$s à~ÝY {ZXoeH$ Wr & aoñVam±
R>rH$ àH$ma go H$m`© H$a ahm Wm VWm H$m`© H$s _mÌm Yrao-Yrao VWm ñWm`r ê$n go ~‹T> ahr
Wr & H${dVm KB© ñd`§ gmao H$m`© H$mo H$aZo _| gj_ Zht Wr & H$m`© H$s ~‹T>Vr _mÌm Ho$ H$maU
ñd`§ gmao H$m`© H$mo g§^mbZm CgHo$ {bE Aì`mdhm[aH$ hmo J`m Wm & gmW hr CgH$m CÔoí`
AÝ` ñWmZm| na Bg aoñVam± H$s A{YH$ emImE± ImobZm Wm &
CgZo {Z{Ib Jwám H$mo "hoëXr {H$MZ', bIZD$ Ho$ EH$ gm_mÝ` à~ÝYH$ Ho$ ê$n _| {Z`wº$
{H$`m VWm Cgo AnZo nX H$s gr_mAmo§ Ho$ AÝVJ©V AnZo AYrZñWm| H$mo AmXoe XoZo VWm
H$m`©dmhr H$aZo H$m A{YH$ma ^r {X`m & aoñVam± Ho$ gwMmé g§MmbZ Ho$ {bE CgZo Cgo
Amdí`H$VmAm| Ho$ AZwê$n H$_©Mm[a`m| H$mo {Z`w{º$ Ed§ à{ejU H$m A{YH$ma ^r {X`m &
H${dVm KB©, {Z{Ib Jwám Ho$ H$m`© go g§VwîQ> Wr Am¡a AmJam VWm H$mZnwa _| ^r Bg aoñVam±
H$s emImE± Imob gH$s &
(H$) H${dVm KB© Ûmam AnZmB© JB© AdYmaUm H$mo nhMm{ZE {OgZo Cgo aoñVam± H$s ZB©
emImE± ImobZo _| _XX H$s &
(I) Cn`w©º$ (H$) _| nhMmZr JB© AdYmaUm Ho$ _hÎd Ho$ Xmo {~ÝXþAm| H$mo g§jon _|
g_PmBE & 3
Kavita Ghai was the Managing Director of a restaurant in Lucknow
called ‘Healthy Kitchen’. The restaurant was doing well and the volume
of work started increasing slowly and steadily. Kavita Ghai was not able
to manage all the work on her own. The increasing magnitude of work
made it impractical for her to handle it all by herself. Moreover her
objective is to open more branches of this restaurant at different places.
She appointed Nikhil Gupta, as a General Manager of ‘Healthy Kitchen’,
Lucknow and gave him the right to command his subordinates and to
take action within the scope of his position. For smooth running of the
restaurant she also gave him authority to hire and train the staff as per
the requirements.
Kavita Ghai was satisfied with the work of Nikhil Gupta and was able to
open other branches of the restaurant in Agra and Kanpur also.
(a) Identify the concept followed by Kavita Ghai which helped her to
open the new branches of the restaurant.
(b) Also, explain briefly the two points of importance of the concept
identified in (a) above.
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11. {H$Ýht VrZ {~ÝXþAm| H$s ghm`Vm go g_PmBE {H$ {H$g àH$ma C{MV {dÎmr` {Z`moOZ
H$ån{Z`m| H$mo H$mofm| H$s CnbãYVm Ho$ gå~ÝY _| A{ZpíMVVm VWm g_` go gå~pÝYV
H${R>ZmB`m| H$m gm_Zm H$aZo Ho$ `mo½` VWm g§JR>Z Ho$ H$m`© g§MmbZ H$mo gab ~ZmVm h¡ & 3
AWdm
G$U VWm g_Vm _| CZH$s bmJV VWm {Z{hV Omo{I_ Ho$ AmYma na {^ÞVm H¡$go h¡ ?
g_PmBE & 3
Explain with the help of any three points how proper Financial Planning
enables the companies to tackle the uncertainty in respect of availability
and timings of funds and helps in smooth functioning of the organisation.
OR
How do debt and equity differ in their costs and risks involved ? Explain.
12. {H$g àH$ma "{Z`moOZ à~ÝY H$m EH$ gd©ì`mnr H$m`©' h¡ ? g_PmBE & 3
How is ‘planning a pervasive function of management’ ? Explain.
13. ^maVr` g_Vm ~mµOma VoµOr Ho$ Xm¡a go JwµOa aho h¢ & ZdàdV©Z VH$ZrH$m| Ho$ {dH$mg Ho$ {bE
`hm± AË`{YH$ g§^mdZmE± h¢ & BgHo$ n[aUm_ñdê$n ~hþV go ZE CnH«$_ AnZo ~mµOma A§e H$mo
~‹T>mZo H$m à`mg H$a aho h¢ VWm nwamZo CÚ_ Cg J{V Ho$ gmW AmJo ~‹T>Zo H$m à`mg H$a aho h¢
{Og àH$ma AW©ì`dñWm _| n[adV©Z Am aho h¢ & Bg VH$ZrH$s ZdàdV©Z Zo N>moQ>o ì`dgm`m|
H$mo ^r d¡pídH$ ñVa na à{V`mo{JVm H$aZo _| ghm`Vm H$s h¡ &
Cn`w©º$ _| àH$me S>mbo JE Eogo VrZ KQ>H$m| H$mo nhMm{ZE Ed§ g_PmBE Omo Eogo CÚ_m| H$s
H$m`©erb ny§°Or Amdí`H$VmAm| H$mo à^m{dV H$aVo h¢ & 3
Indian equity markets are going through a phase of boom. There is a
huge growth potential for innovative technologies. This has resulted in
lots of new ventures vying for a market share and old enterprises trying
to keep up with the pace with which changes are taking place in the
economy. This technological innovation has helped even smaller
businesses to compete on a global scale.
Identify and explain the three factors highlighted above which affect the
working capital requirements of such enterprises.
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IÊS> g
SECTION C
14. ^maV _| ~‹T>Vo noQ´>mob Ho$ _yë`m| VWm _Ü`_ dJ© H$s ~‹S>r OZg§»`m Ho$ n`m©daU _|, Ho$.dr.
_moQ>g© {b{_Q>oS> Zo ^maV _| N>moQ>r H$ma H$s Amdí`H$Vm H$mo nhMmZm & CÝhm|Zo EH$ CËnmX H$m
g¥OZ {H$`m Omo Z Ho$db CZHo$ à{V`mo{J`m| go JwUdÎmm _| ~hþV loîR> Wm naÝVw g§nyU© MmbZ
AZw^d _| ^r loîR> Wm & `h ~hþV OëXr N>moQ>r H$ma Ho$ ~mµOma H$m ZoVm ~Z J`m & M±y{H$
^maV gaH$ma {dXoer {Zdoe H$mo àmoËgm{hV H$a ahr Wr, H$ma CËnmXZ _| bJr ~‹S>o Zm_ dmbr
~hþamîQ´>r` H$ån{Z`m| Zo ^maVr` ~mµOma _| àdoe {H$`m &
Ho$.dr. _moQ>g© Zo AnZo godm ZoQ>dH©$ VWm JwUdÎmm H$mo Am¡a ~‹T>m`m {Oggo à{V`mo{J`m| Ho$
àdoe na bJm_ bJ JB© & BgZo AnZr VmH$V H$m àXe©Z {d{^Þ ~«mÊS>-{Z_m©Ur J{V{d{Y`m|
Ûmam {H$`m & BgHo$ n[aUm_ñdê$n, g^r à_wI Am°Q>mo {Z_m©VmAm| Ho$ à{V`moJr hmoVo hþE ^r
Ho$.dr. _moQ>g© Ho$ ~mµOma A§e _| H$_r Zht AmB© &
(H$) Cn`w©º$ pñW{V _| àH$m{eV Am{W©H$ gwYmam| H$s nhMmZ H$s{OE &
(I) n§{º$`m| H$mo CX²Y¥V H$aVo hþE, Cn`w©º$ pñW{V _| àH$m{eV ì`mdgm{`H$ n`m©daU Ho$
_hÎd Ho$ {H$Ýht Xmo {~ÝXþAm| H$mo g_PmBE & 4
In an environment of rising petroleum prices and a large middle class
population in India, KV Motors Ltd. recognized the need for small cars in
India. It created a product far superior than their competitors not only in
terms of quality but also in terms of overall driving experience. It soon
became the leader in the small car market. As the Indian government
was encouraging foreign investment, MNCs having a big name in car
manufacturing entered the Indian market.
KV Motors further expanded its service network and quality creating an
entry barrier for the competitors. It depicted its strengths through
various brand-building activities. As a result, the market share of
KV Motors is refusing to go down in spite of all major automakers as its
competitors.
(a) Identify the economic reforms highlighted in the above case.
(b) Quoting the lines, explain any two points of importance of

Business Environment being highlighted in the above case.
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15. _wÐm ~mµOma VWm ny±Or ~mµOma _| {ZåZ Ho$ AmYma na A§Va ñnï> H$s{OE : 4
(H$) g§^m{dV à{V\$b (I) gwajm
(J) VabVm (K) ànÌ
AWdm
àmW{_H$ ~mµOma VWm {ÛVr`H$ ~mµOma _| {ZåZ Ho$ AmYma na AÝVa ñnï> H$s{OE : 4
(H$) H$ånZr ^mJrXmar (I) _yë` {ZYm©aU
(J) AdpñW{V (K) ny±Or {Z_m©U
Differentiate between Money Market and Capital Market on the
following basis :
(a) Expected return (b) Safety
(c) Liquidity (d) Instruments
OR
Differentiate between Primary Market and Secondary Market on the
following basis :
(a) Company involvement (b) Price determinnation
(c) Location (d) Capital formation
16. _w{XV Jwám Zo {d{^Þ àH$ma Ho$ {~ñHw$Q> O¡go AmoQ> {~ñHw$Q>, gmo`m {~ñHw$Q>, amJr {~ñHw$Q> VWm
MmoH$a`wº$ Joh±ÿ Ho$ {~ñHw$Q> ~ZmZo Ho$ {bE "hoëXr {~pñH$Q²>g' Zm_ H$s H$ånZr H$s ñWmnZm
H$s & dh OmZVm Wm {H$ J«mhH$ CËnmX H$s H$_ _mÌm H$m H«$` H$a|Jo, AV: dh ñd`§ Ho$
\w$Q>H$a AmCQ>boQ> _| {Zdoe Zht H$aZm MmhVm Wm & CgZo eha Ho$ {d{^Þ noQ´>mb o nånm| na
pñWV "BZ EÊS> AmCQ>' ñQ>moam| Ho$ _mÜ`_ go CËnmX {dnUZ H$s `moOZm ~ZmB© `Ú{n Xÿgao
{~ñHw$Q> {Z_m©Vm {dVaU Ho$ AÝ` _mÜ`_m| H$m Cn`moJ H$a aho Wo &
(H$) "{dVaU _mÜ`_m|' H$m AW© Xr{OE &
(I) CZ H$maH$m| Ho$ Zm_ Xr{OE {OZgo {dVaU _mÜ`_ M`Z à^m{dV hþAm VWm C„oI
H$s{OE {H$ Cn`w©º$ pñW{V _| {H$g àH$ma BÝhm|Zo {dVaU _mÜ`_ Ho$ M`Z H$mo à^m{dV
{H$`m & 4
Mudit Gupta set up ‘Healthy Biscuits’, a company manufacturing various
kinds of biscuits like oat biscuits, soya biscuits, ragi biscuits and
wholewheat biscuits. He knew that a customer would only pick up a
small quantity of the product, so he did not want to invest in starting his
own retail outlets. He planned to market the product at the ‘In and Out’
stores at various petrol pumps in the city though the other biscuit
manufacturers were using other channels of distribution.
(a) Give the meaning of ‘Channels of Distribution’.
(b) Name the factors that affected the determination of choice of
channels and state how they will affect the choice of channel of
distribution in the above case.
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17. ì`dgm` H$s ÑpîQ> go Cn^moº$m g§ajU Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo g_PmBE & 4
AWdm
Cn^moº$m g§ajU A{Y{Z`_, 1986 Ho$ AÝVJ©V Cn^moº$mAm| Ho$ {ZåZ{b{IV A{YH$mam| H$m
dU©Z H$s{OE :> 4
(H$) gwZdmB© H$m A{YH$ma
(I) gwajm H$m A{YH$ma
Explain any four points of importance of consumer protection from the
business point of view.
OR
Describe the following rights of a consumer as per Consumer Protection
Act, 1986 :
(a) Right to be Heard
(b) Right to Safety
18. d§XZm npãbH$ ñHy$b _| J{UV Ho$ AÜ`mnH$ Ho$ nX Ho$ {bE [a{º$ Wr & do EH$ ñ_mQ>©,
g¥OZH$mar VWm CËH¥$îQ>Vm Ho$ {bE à~b no«aUm dmbo AÜ`mnH$ H$s ImoµO _| Wo & g^r AJ«Ur
Xo¡{ZH$ g_mMma-nÌm| _| BgHo$ {bE {dkmnZ {X`m J`m & My§{H$ à{V[H«$`m AË`{YH$ Wr,
ñHy$b Zo g^r AmdoXZ \$m_mªo H$m _yë`m§H$Z {H$`m VWm CZ AmdoXH$m| Ho$ AmdoXZm| H$mo aÔ H$a
{X`m {OZHo$ nmg Amdí`H$ `mo½`VmE± Zht Wt & BgHo$ níMmV², AmdoXH$m| _| {dÚ_mZ H$m¡ímbm|
H$mo _mnZo Ho$ {bE EH$ narjm H$m Am`moOZ {H$`m J`m & VËníMmV² ñHy$b Ho$ àYmZmMm`© VWm
J{UV Ho$ {deofkm| Ho$ EH$ n¡Zb Ho$ gmW Am¡nMm[aH$ JhZ dmVm©bmn Ûmam BgH$m AZwgaU
{H$`m J`m &
(H$) loîR>V_ àË`mer H$s nhMmZ VWm M`Z H$aZo H$s à{H«$`m _| d§XZm npãbH$ ñH$yb
Ûmam {Zînm{XV MaUm| H$s ì`m»`m H$s{OE &
(I) ñHy$b Ûmam Am`mo{OV H$s JB© narjm H$m Zm_ Xr{OE VWm BgH$m AW© ^r Xr{OE & 4
Vandana Public School had a vacancy of a Maths teacher. They were
looking for a smart and creative teacher having a drive for excellence. An
advertisement was given in all leading dailies. Since the response was
huge, the school examined all the application forms and rejected the
candidates who did not have the necessary qualifications. Thereafter, a
test was conducted to measure the existing skills of the candidates. After
that it was followed by a formal in-depth conversation with the Principal
of the school and a panel of Maths experts.
(a) Explain the steps that have been performed by Vandana Public
School in the process of identifying and choosing the best
candidate.
(b) Give the name and also the meaning of the test which was
conducted by the school.
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19. {dÎmr` ~mµOma {dÎmr` n[agån{Îm`m| Ho$ g¥OZ VWm {d{Z_` H$m EH$ ~mµOma h¡ & `h
~MV>H$Vm©Am| VWm {ZdoeH$m| H$mo Omo‹S>Zo _| ghm`Vm H$aVm h¡ VWm H$mofm| H$mo CZHo$ AË`{YH$
CËnmXH$ {Zdoe Adgam| H$s Amoa {ZX©o{eV H$aVm h¡ & `h eoà ~mµOma Ho$ _mÜ`_ go {dÎmr`
n[agån{Îm`m| Ho$ gab H«$` VWm gab {dH«$` H$s ^r gw{dYm àXmZ H$aVm h¡ & eoà ~mµOma Z
Ho$db dV©_mZ à{V^y{V`m| Ho$ H«$` VWm {dH«$` H$s gw{dYm àXmZ H$aVm h¡ A{nVw OZVm H$mo
CZHo$ {Zdoem| na {dÎmr` ~mµOma _| AÀN>o à{V\$b H¡$go {_b gH$Vo h¢ Bg {df` _| ^r
{e{jV H$aVm h¡ &
(H$) Cn`w©º$ pñW{V _| {dÎmr` ~mµOma Ûmam {Zînm{XV {H$E OmZo dmbo Xmo H$m`mªo H$m C„oI
H$s{OE &
(I) Cn`w©º$ pñW{V _| C„o{IV H$m`mªo Ho$ A{V[aº$ eoà ~mµOma Ho$ Xmo AÝ` H$m`mªo H$mo
g_PmBE & 4
Financial market is a market for creation and exchange of financial
assets. It helps to link the savers with the investors and directs available
funds into their most productive investment opportunity. It also
facilitates easy purchase and sale of financial assets through the stock
exchange. The stock exchange not only facilitates buying and selling of
existing securities but also educates public about how their investments
in the financial market can yield good returns.
(a) State two functions performed by financial market in the above
case.
(b) Explain two more functions of the stock exchange, other than those
stated in the above case.
IÊS> X
SECTION D
20. AnZo ~MnZ go hr Zrê$ VWm OZH$ AnZr XmXr H$mo ~mµOma go Joh±ÿ IarXVo, Bgo AÀN>r Vah
go YmoVo, gwImVo VWm Bgo AmQ>o _| ~XbVo XoI aho Wo & CÝhm|Zo `h Am±H$‹S>o EH${ÌV H$aZo Ho$
{bE {H$ ~Zo-~ZmE AmQ>o H$s _m±J h¡ AWdm Zht EH$ gd}jU {H$`m VWm AZw^d {H$`m {H$
H$m`©H$mar _{hbmAm| H$s ~‹T>Vr hþE g§»`m Ho$ H$maU, `h g_` H$s _m±J h¡ {H$ AÀN>r
JwUdÎmm dmbo AmQ>o H$m CËnmXZ {H$`m OmE & CÝhm|Zo Om¡Znwa Jm±d _| "g¥OZ AmQ>m \¡$ŠQ´>r' H$s
ñWmnZm H$s VWm AnZo CËnmX H$m Zm_ "g¥OZ' aIm & ~mµOma _| àdoe H$aZo Ho$ {bE CÝhm|Zo
_yë` H$_ aIZo H$m {ZU©` {H$`m & ~mµOma _| AnZo CËnmX H$m àdmh R>rH$ aIZo Ho$ {bE VWm
{dVaU _| Xoar H$s g§^mdZm H$mo Xÿa H$aZo Ho$ {bE, `h {ZU©` {H$`m J`m {H$ Johÿ± H$m ^ÊS>maU
Eg.Ho$.E_. g{d©{gµO Ho$ `hm± {H$`m OmEJm {OZHo$ nmg VwaÝV {dVaU H$mo gh`moJ XoZo Ho$
{bE d¡km{ZH$ à{H«$`mE± VWm VÝÌ CnbãY Wo & Cn^moº$mAm§o H$s {eH$m`Vm| H$m Ü`mZ aIZo Ho$
{bE CÝhm|Zo EH$ Am°ZbmBZ {eH$m`V nmoQ>©b H$s ñWmnZm ^r H$s &
Cn`w©º$ AZwÀN>oX go n§{º$`m| H$mo CX²Y¥V H$aVo hþE, "g¥OZ' AmQ>o Ho$ g\$b {dnUZ hoVw Zrê$
VWm OZH$ Ûmam {H$E JE {dnUZ Ho$ {H$Ýht nm±M H$m`mªo H$m CëboI H$s{OE & 5
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Since childhood Niru and Janak had been watching their grandmother
procuring wheat from the market, washing it well, drying it and getting
it converted into atta. They conducted a survey to collect data to identify
whether there is demand for readymade atta and realised that with the
growing number of working women, it is the need of the hour to
manufacture high quality atta. They named their product ‘Srijan’ and set
up ‘Srijan Atta Factory’ at Jaunpur Village. To penetrate in the market,
they decided to keep the price low. For maintaining smooth flow of their
product into the market and avoiding delays in delivery, it was decided to
store wheat at SKM Services which had scientific processes and logistics
facilitating quick delivery. They also set up an online complaint portal to
take care of consumer grievances.
By quoting the lines from the above paragraph, state five marketing
functions undertaken by Niru and Janak for successful marketing of
‘Srijan’ atta.
21. g_Ýd` H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5

AWdm
à~ÝY Ho$ _hÎd Ho$ {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
Explain any five characteristics of co-ordination.
OR
Explain any five points of importance of management.
22. "Ý`ya|O' ^maV _| 56 AmCQ>boQ> dmbr EH$ {d^mJr` ñQ>moa ûm¥§Ibm h¡ & `h gd©loîR> CËnmX
Ý`yZV_ _yë` na ~oMVr h¡ & _mZd g§gmYZ {d^mJ H$_©Mm[a`m| Ho$ M`Z, à{ejU, A{^àoaUm
VWm CÝh| nXmgrZ aIZo H$s XoI^mb H$aVm h¡ & Bg g_`, BgHo$ nmg 170 nyU©H$m{bH$ VWm
30 A§eH$m{bH$ H$_©Mmar h¢ &
Cƒ ñVar` à~§Y Ho$ {bE H$_©Mm[a`m| H$s {Z`w{º$ {ZOr nam_e©XmVmAm| Ho$ _mÜ`_ go H$s
OmVr h¡ & ò noeoda ^VuH$Vm© Amdí`H$ Cƒ H$m`©H$m[a`m| H$mo Xÿgar H$ån{Z`m| go C{MV
àñVmd XoH$a bw^mVo h¢ & àdoe ñVa na {Z`wº$ {H$E OmZo dmbo H$_©Mm[a`m| H$s ^Vu Mb-H$a
AmZo dmbm| ({~Zm {Z`mo{OV ^|Q>) Ho$ _mÜ`_ go H$s OmVr h¡ & "Ý`ya|O' AnZo dV©_mZ
H$_©Mm[a`m| `m CZHo$ {_Ìm| VWm g§~§{Y`m| H$mo àË`m{e`m| Ho$ Zm_ gwPmZo Ho$ {bE àmoËgm{hV
H$aVr h¡ & do à{V^mdmZ VWm hmoZhma N>mÌm| H$mo AnZo H$_©Mm[a`m| Ho$ ê$n _| {Z`wº$ H$aZo Ho$
{bE Hw$N> à{VpîR>V {ejU g§ñWmZm§o _| ^r OmVo h¢ &
N>±Q>Zr H$aZo Ho$ ~Om` "Ý`ya|O' A{V[aº$ H$_©Mm[a`m§o dmbo {d^mJm| go H$_r dmbo {d^mJm| _|
H$m`©H$mar ~b H$s ~Xbr H$aVm h¡ &
H$_©Mm[a`m| H$s ^Vu H$aZo Ho$ {bE "Ý`ya|O' Ûmam Cn`mooJ {H$E JE {d{^Þ AmÝV[aH$ VWm ~mø
òmoVm| H$mo g_PmBE & 5
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‘Newrange’ is a chain of departmental stores in India with 56 outlets. It

sells the best products at the lowest price. The Human Resource
department takes care to select, train, motivate and retain the
employees. Currently, it has 170 full time employees and 30 part time
employees.
For top-level management, employees are recruited through private
consultants. These professional recruiters can entice the needed top
executives from other companies by making the right offers. Employees
appointed at the entry level are recruited through walk-in. For that, a
notice is placed on the notice board specifying the details of the jobs
available. ‘Newrange’ also encourages present employees or their friends
and relatives to refer candidates. They also visit some of the reputed
educational institutions to hire some of the most talented and promising
students as its employees.
‘Newrange’ shifts workforce from surplus departments to those where
there is shortage of staff instead of laying them off.
Explain the various internal and external sources of recruitment used by
‘Newrange’ to recruit its employees.
IÊS> `
SECTION E
23. "H$m`m©Ë_H$ T>m±Mo' VWm "{d^mJmË_H$ T>m±Mo' _| {H$Ýht N>: AmYmam| na AÝV^©oX H$s{OE & 6
AWdm
à~ÝY Ho$ {Z`moOZ H$m`© Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo g_PmBE & 6
Differentiate between ‘Functional Structure’ and ‘Divisional Structure’ on
any six bases.
OR
Explain any four points of importance of planning function of management.
24. VrZ {_Ì aOV, a_Z VWm A§e _wå~B© Ho$ EH$ à{gÕ ì`mdgm{`H$ ñHy$b go AnZr E_.~r.E.
nyar H$aZo Ho$ níMmV² Cg g§JR>Z àH$ma Ho$ ~mao _| MMm© H$a aho Wo {Og_| dh H$m`© H$aZm
Mmho§Jo & aOV ~hþV ñnîQ> Wm {H$ dh gaH$mar Zm¡H$ar boZm ng§X H$aoJm Š`m|{H$ Bggo ^{dî`
H$s Am` Ed§ H$m`© _| pñWaVm {_bVr h¡ Am¡a Bggo Cgo A{YH$ Omoe Ho$ gmW H$m`© H$aZo _|
ghm`Vm {_boJr & O~ dh godm{Zd¥Îm hmoJm Vmo `h Cgo n|eZ ^r àXmZ H$aoJr &
a_Z EH$ Eogr H$ånZr _| H$m`© H$aZm MmhVm Wm Ohm± H$_©Mm[a`m| Ho$ {bE Cn`wº$ H$m¡eb
{dH$mg `moOZmE± hm| VWm Omo g§JR>Z _| AnZo H$_©Mm[a`m| H$m Cƒ ñVam| VH$ {dH$mg H$aZo _|
ghm`H$ hm| & BgHo$ A{V[aº$, Eogr H$ånZr {Zdmg, {M{H$Ëgm gw{dYm, Am{X H$s gw{dYmE± ^r
àXmZ H$aVr hmo &
A§e Zo H$hm {H$ dh Eogr H$ånZr _| H$m`© H$aZm ng§X H$aoJm Ohm± ì`{º$JV ñdm`ÎmVm H$s
g§ñH¥${V hmo, Omo H$_©Mm[a`m| H$m Ü`mZ aIZo dmbr hmo VWm Omo H$_©Mm[a`m| H$mo ì`{º$JV
{dH$mg VWm AW©nyU© H$m`© AZw^d Ho$ Adga àXmZ H$aVr hmo &
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(H$) VrZm| {_Ìm| Ho$ Cn`w©º$ dmVm©bmn _| M{M©V {d{^Þ {dÎmr` Ed§ µJ¡a-{dÎmr` A{^àoaH$m|
H$mo nhMm{ZE &
(I) Eogo VrZ AÝ` µJ¡a-{dÎmr` A{^àoaH$m| H$mo g_PmBE {OZH$s MMm© Bg_| go {H$gr EH$
Ho$ Ûmam ^r Zht H$s JB© h¡ & 6
Three friends, Rajat, Raman and Ansh, after completing their MBA from
a reputed business school at Mumbai, were discussing about the type of
organisation they would like to join. Rajat was very clear that he would
like to take up a government job as it gives stability about the future
income and work which will help him to work with greater zeal. It will
also provide him pension when he will retire from his service.
Raman wanted to work in a company, which has appropriate skill
development plans for its employees and helps the employees to grow to
higher levels in the organisation. In addition to this, the company should
also provide facilities like housing, medical aid, etc.
Ansh said that he would prefer to work in an organisation, which has the
culture of individual autonomy, is considerate to employees and provides
the employees with opportunity for personal growth and a meaningful
work experience.
(a) Identify the various financial and non-financial incentives
discussed by the three friends in the above conversation.
(b) Explain three other non-financial incentives which were not
discussed by any one of them.
25. {deof Zo bIZD$ Ho$ EH$ à{gÕ ì`mdgm{`H$ ñHy$b go E_.~r.E. nyar H$s & dh E\$.S>ãë`y.
Q>oba Ûmam {dH${gV d¡km{ZH$ à~ÝY Ho$ {gÕmÝVm| Ed§ VH$ZrH$m| go à^m{dV Wm & AnZr
E_.~r.E. nyar H$aHo$, dh AnZo nm[adm[aH$ ì`dgm` \$mñQ> \y$S> aoñVam± H$s MoZ "~J©a
_o{ZAm' _| d¡km{ZH$ à~ÝY H$mo bmJy H$aZm MmhVm Wm &
CgH$m _w»` bú` bmJV H$mo H$_ H$aHo$ CËnmXZ H$mo ~‹T>mZm Wm & àmaå^ _| dh EH$ _mZH$
{d{Y {dH${gV H$aZm MmhVm Wm {OgH$m gånyU© g§JR>Z _| AZwgaU {H$`m OmE & Bg{bE,
CgZo H$m`© AÜ``Z Ho$ _mÜ`_ go naånamJV {d{Y`m| H$s ImoO H$s Am¡a CZH$mo gd©loîR>
VarH$m| _| EH$sH¥$V {H$`m & BgHo$ níMmV² H$ƒo _mb H$s àm{á go boH$a J«mhH$ H$mo A§{V_
CËnmX H$s gwnwX©Jr VH$ g^r n[a{Y`m| H$mo Ü`mZ _| aIVo hþE EH$ _mZH$ {d{Y, AWm©V² H$m`©
H$aZo Ho$ loîR> VarHo$ H$mo {dH${gV {H$`m J`m & {deof H$mo `h ^r {dídmg Wm {H$ àËòH$
ì`{º$ H$m M`Z Z Ho$db d¡km{ZH$ T>§J go {H$`m OmZm Mm{hE A{nVw Hw$ebVm H$mo ~‹T>mZo Ho$
{bE Amdí`H$ à{ejU ^r {X`m OmZm Mm{hE & BgHo$ {bE, CgZo ~¢Jbwê$ _| "h¡_~J©a' Zm_
H$s EH$ {deof à{ejU BH$mB© H$s ñWmnZm H$s Ohm± H$_©Mm[a`m| H$mo gd© loîR> {d{Y grIZo Ho$
{bE Amdí`H$ à{ejU {X`m OmVm Wm & \¡$ŠQ>ar _| ~J©a ~ZmZo _| à`wº$ gm_J«r H$mo
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aUZr{VH$ ê$n go Bg àH$ma aIm OmVm Wm {H$ A{YH$ g§MmbZm| _| bJZo dmbo g_` H$mo H$_
{H$`m Om gHo$ & H$m`© AÜ``Z Ho$ AmYma na _mZH$ g_` VWm AÝ` n[a{Y`m| H$mo {ZYm©[aV
{H$`m J`m VWm {deof Zo _mZH$ CËnmXZ H$aZo dmbo H$_©Mm[a`m| H$mo nm[aVmo{fH$ {XE &
A~, "~J©a _o{ZAm' Ho$ nmg _mZ{H$V à{H«$`mE±, H$ƒm _mb, g_`, _erZar, CËnmX VWm
H$m`© pñW{V`m± h¢ Omo `h AmídñV H$aVr h¢ {H$ do AnZo J«mhH$m| H$mo AnZr àËòH$ ûm¥§Ibm d
\«§o$MmBµO Ho$ _mÜ`_ go Omo ^moOZ ôOVo h¢ do EH$ O¡go loîR> Cƒ _mZH$m| VWm JwUdÎmm ñVa Ho$
h¢ &
aoñVam± àMmbZ Ho$ àËòH$ nj _| d¡km{ZH$ à~ÝY Ho$ Cn`moJ Zo "~J©a _o{ZAm' H$mo {dñV¥V
g\$bVm àXmZ H$s &
Cn`w©º$ go n§{º$`m| H$mo CX²Y¥V H$aVo hþE, "~J©a _o{ZAm' Ûmam à`moJ _| bmE JE "d¡km{ZH$
à~ÝY' Ho$ {gÕm§Vm| VWm VH$ZrH$m| H$mo g_PmBE & 6
Vishesh completed his MBA at a reputed business school in Lucknow. He
was impressed by the Principles and Techniques of Scientific
Management developed by F.W. Taylor. On completing his MBA, he
wanted to apply Scientific Management in his family’s business of fast
food chain of restaurants named ‘Burger Mania’.
His main goal was to reduce costs with increased output. To begin with,
he wanted to develop a standard method which would be followed
throughout the organisation. So, he investigated traditional methods
through work study and unified the best practices. The standard method,
i.e. the best way of doing the job was then developed taking into account
all parameters right from the procurement of raw materials till the
delivery of the final product to the customer. Vishesh also believed that
each person should not only be scientifically selected but should also be
given the required training to increase efficiency. For this, he set up a
Special Training Unit called ‘Hamburger’ in Bengaluru where the
workers were given the required training to learn the best method. At the
factory, the ingredients making up a burger were strategically placed to
reduce the time taken for excess movements. The standard time and
other parameters were determined on the basis of work study and
Vishesh rewarded the workers for meeting the standard output.
Now, ‘Burger Mania’ has standardised processes, raw material, time,
machinery, product and working conditions that ensure that the food
they send out to their customers has the same high standards of
excellence and level of quality in every chain or franchise.
The application of Scientific Management to every aspect of restaurant
operations led to ‘Burger Mania’s’ widespread success.
Quoting the lines from the above, explain the Principles and Techniques
of ‘Scientific Management’ used by ‘Burger Mania’.
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CBSE
SET-1
Code No. 66/5/1

{bI| &
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BUSINESS STUDIES
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gm_mÝ` {ZX}e :
XoZm h¡ &
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IÊS> A
SECTION A
1. {H$gr ^r H$m¶© H$mo à^mdnyU© VWm Hw$ebVmnyU© T>§J go H$aZo Ho$ {bE à~ÝYZ H$mo {d{^Þ
AmJV gmYZm| H$s Amdí¶H$Vm hmoVr h¡ & {H$Ýht Xmo Ho$ Zm‘ ~VmBE & 1
Various input resources are required by management to complete a task

effectively and efficiently. Name any two.
2. ‘g§JR>Z’ H$mo n[a^m{fV H$s{OE & 1
AWdm
‘A§VaU’ H$m ³¶m AW© h¡ ? 1
OR
What is meant by ‘Delegation’ ?
3. g^r ì¶mdgm{¶H$ ’$_] g’$b hmoZo Ho$ {bE AnZr {~H«$s ~‹T>mZm Am¡a bm^ H$‘mZm MmhVr
h¢ & g^r à~ÝYH$ BgH$m ñdßZ XoIVo h¢ & AnZo ñdßZm| H$mo dmñV{dH$Vm ‘| ~XbZo Ho$ {bE
à~ÝYH$m| H$mo ^{dî¶ Ho$ ~mao ‘| gmoMZo, ì¶mdgm{¶H$ ^{dî¶dmUr H$aZo VWm bú¶ àm{ßV Ho$
{bE Kmoa n[al‘ H$aZm n‹S>Vm h¡ &
Cn¶w©³V n§{³V¶m± à~ÝY Ho$ EH$ H$m¶© H$mo d{U©V H$aVr h¢ & Bg H$m¶© H$s nhMmZ H$s{OE VWm
Bgo n[a^m{fV H$s{OE & 1
All business firms would like to increase their sales and earn profits to be
successful. All managers dream of these. To turn their dreams into
reality, managers need to work hard in thinking about the future, in
making business predictions and achieving targets.
The above lines describe one of the functions of management. Identify
and define this function.
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4. ZoV¥Ëd H$s ‘bmoH$VmpÝÌH$’ Ed§ ‘hñVjon-a{hV’ e¡br ‘| AÝV^}X H$s{OE & 1
AWdm
‘AW©’ Ho$ AmYma na ‘Am¡nMm[aH$ gåàofU’ Ed§ ‘AZm¡nMm[aH$ gåàofU’ ‘| AÝV^}X H$s{OE & 1
Differentiate between ‘Democratic’ and ‘Laissez-faire’ style of leadership.
OR
Differentiate between ‘Formal Communication’ and ‘Informal
Communication’ on the basis of ‘Meaning’.
5. ‘G$U bmJV’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVr h¡ ? 1
AWdm
‘g‘Vm H$s bmJV’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVr h¡
? 1
How does ‘Cost of Debt’ affect the capital structure of an enterprise ?
OR
How does ‘Cost of Equity’ affect the capital structure of an enterprise ?
6. ‘E³g dmB© {b{‘Q>oS>’ < 10 H$amo‹S> H$s A{YH¥$V ny±Or Ho$ gmW n§OrH¥$V h¡ & H$ånZr H$s àXÎm
n±yOr < 6 H$amo‹S> h¡ & H$ånZr YZ H$s H$‘r go OyP ahr Wr & H$ånZr Ho$ à~ÝYZ Zo < 100
àË¶oH$ Ho$ 1,00,000 g‘Vm A§em| Ho$ {ZJ©‘Z Ûmam YZ EH${ÌV H$aZo H$m {ZU©¶ {b¶m &
{ZJ©‘Z nyU© A{^XÎm hmo J¶m & BgHo$ níMmV² ¶h AZw^d hþAm {H$ EH${ÌV YZ dmñV{dH$
Amdí¶H$Vm go A{YH$ Wm &
Cg AdYmaUm H$s nhMmZ H$s{OE VWm Cgo n[a^m{fV H$s{OE {Ogo H$mofm| H$mo EH${ÌV H$aZo
H$m {ZU©¶ boVo g‘¶ H$ånZr Ûmam Ü¶mZ ‘| Zht aIm J¶m & 1
‘XY Ltd.’ is registered with an authorised capital of < 10 crore. The
paid-up capital of the company is < 6 crore. The company was facing
shortage of funds. The management of the company decided to raise
funds by issue of 1,00,000 equity shares of < 100 each. The issue was
fully subscribed. After this it was realised that the funds raised were in
excess of the actual requirement.
Identify and define the concept which was not considered by the company
before deciding the amount of funds to be raised.
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7. {ddoH$ Zo gmaZmW Am°Q>mo‘mo~mBëg go EH$ ~mBH$, Bg {b{IV Jma§Q>r Ho$ gmW IarXr {H$ ¶{X
Amdí¶H$Vm hþB© Vmo N>: ‘mh AWdm 5,000 {H$‘r H$s Xÿar V¶ H$aZo VH$, Omo ^r nhbo hmoJm,
~mBH$ H$s ‘aå‘V H$a Xr OmEJr AWdm Cgo ~Xb {X`m OmEJm & Xmo ‘mh ‘| 400 {H$‘r H$s
Xÿar V¶ H$aZo Ho$ níMmV² ~mBH$ Ho$ {J¶a Zo H$m‘ H$aZm ~§X H$a {X¶m & {ddoH$ ~mBH$ H$mo
{dH«o$Vm Ho$ nmg bo J¶m {OgZo CgH$s {eH$m¶V gwZZo go ‘Zm H$a {X¶m & dh ^«‘ ‘| Wm {H$
³¶m H$ao &
{ddoH$ H$mo gwPmd Xr{OE {H$ Cn¶w©³V pñW{V ‘| dh {H$Z A{YH$mam| H$m à¶moJ H$a
gH$Vm h¡ & 1
Vivek purchased a bike from Sarnath Automobiles with a written
guarantee to repair or replace, if necessary, within six months or
5,000 kms of distance travelled whichever is earlier. After covering the
distance of 400 kms in two months, the gears of the bike started giving
problems. Vivek took the bike to the dealer who refused to listen to his
complaint. He was confused about what he should do.
Suggest the rights that Vivek may exercise in the above case.
8. ‘Z¶Z ‘oS>rHo$¶a B{Šdn‘|Q> {b{‘Q>oS>’ eë¶{M{H$ËgH$m| Ho$ {bE EH$ A{ÛVr¶ boµOa VH$ZrH$
dmbo CnH$aU ~Zm ahr h¡ & eë¶{M{H$ËgH$m| Ûmam Bg CnH$aU H$m à¶moJ Ho$db Cn¶w³V
à{ejU Ho$ ~mX hr {H$¶m Om gH$Vm h¡ & ¶hm± VH$ {H$ BgHo$ aIaImd Ho$ {bE ^r {d{eîQ>
A{^¶ÝVmAm| Ho$ ‘mJ©Xe©Z H$s Amdí¶H$Vm h¡ & BgHo$ H$maU, CnH$aU H$m Cn¶moJ gr{‘V
AñnVmbm| ‘| hr {H$¶m Om ahm h¡ & H$ånZr CnH$aU H$s {~H«$s ~‹T>mZm MmhVr h¡ &
AnZo CÎma Ho$ g‘W©Z ‘| H$maU XoVo hþE H$ånZr Ûmam à¶moJ ‘| bmE OmZo dmbo g§dY©Z VarHo$
H$m gwPmd Xr{OE & 1
‘Nayan Medicare Equipment Ltd.’ manufactures equipment for surgeons
having a unique laser technique. The equipment can be used by the
surgeons only after proper training. Even their maintenance requires
guidance of specialised engineers. Because of this, the equipment is used
in a limited number of hospitals. The company wants to increase the sale
of the equipment.
Suggest the promotion tool to be used by the company giving reason in
support of your answer.
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IÊS> ~
SECTION B
9. à~ÝY Ho$ ‘{Z¶moOZ’ H$m¶© H$s {H$Ýht VrZ gr‘mAm| H$mo g_PmBE & 3
AWdm
‘{Z¶moOZ’ Ho$ ‘hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g‘PmBE & 3
Explain any three limitations of ‘Planning’ function of management.
OR
Explain any three points of importance of ‘Planning’.
10. ‘O{Q>b (g§H$Q>) {~ÝXþ {Z¶§ÌU’ VWm ‘AndmX Ûmam à~ÝY’ H$mo g‘PmBE & 3
AWdm
‘{Z¶§ÌU à{H«$¶m’ Ho$ ‘{ZînmXZ ‘mZH$m| H$m {ZYm©aU’ VWm ‘dmñV{dH$ {ZînmXZ H$s ‘mn’ MaUm|
H$mo g‘PmBE & 3
Explain ‘critical point control’ and ‘management by exception’.
OR
Explain ‘setting performance standards’ and ‘measurement of actual
performance’ as steps of ‘controlling process’.
11. {ed Zo hmb hr ‘| EH$ H$‘ H$s‘V Ho$ Eb.B©.S>r. ~ë~ ~ZmZo dmbr Am¡Úmo{JH$ BH$mB© ‘| H$m¶©
H$aZm àma§^ {H$¶m h¡ & CgHo$ AYrZ nm±M H$‘©Mmar H$m¶© H$a aho h¢ & H$m¶© bú¶m| H$s àm{ßV
VWm g§gmYZm| Ho$ AZwHy$bV_ Cn¶moJ H$mo AmídñV H$aZo Ho$ {bE dh CÝh| AmXoe XoVm h¡ &
EH$ à^mdr Q>r‘ ~ZmZo Ho$ {bE dh H$‘©Mm[a¶m| H$mo Cn`wº$ H$m¶©-na-à{ejU ^r àXmZ H$aVm
h¡ & dh CZHo$ Ûmam {Zînm{XV H$m¶© H$m {díbofU ^r H$aVm h¡ Am¡a CÝh| à{VnwpîQ> ^r XoVm
h¡ &
{ed Ûmam {Zînm{XV H$m¶© H$mo {ZX}eZ Ho$ EH$ ‘hÎdnyU© KQ>H$ Ho$ ê$n ‘| d{U©V {H$¶m Om
gH$Vm h¡ & Bg KQ>H$ H$m Zm‘ ~VmBE VWm Cn¶w©³V ‘| àH$m{eV H$m¶m] Ho$ A{V[a³V {ed
Ûmam {Zînm{XV {H$E Om gH$Zo dmbo Xmo AÝ¶ H$m¶m] H$m CëboI H$s{OE & 3
Shiv has recently joined an industrial unit manufacturing low cost LED
bulbs. He has five workers working under him. He gives them
instructions to ensure optimum utilization of resources and achievement
of work targets. He provides good on-the-job training to the workers to
build an efficient team. He also analyses the work performed by them
and gives feedback.
The work performed by Shiv may be described as an important element
of directing. Name the element and state two other functions which may
be performed by Shiv in addition to those highlighted above.
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12. ‘{dÎmr¶ ~mµOmam| H$m dJuH$aU CZ‘| ì¶mnma {H$E OmZo dmbo {dÎmr¶ ànÌm| H$s n[an³dVm Ho$
AmYma na {H$¶m OmVm h¡ &’ Cg ~mµOma H$m Zm‘ ~VmBE {Og‘| EH$ df© go A{YH$
n[an³dVm dmbo ànÌm| H$m ì¶mnma {H$¶m OmVm h¡ & Bg ~mµOma H$s {H$Ýht Xmo {deofVmAm| H$m
CëboI ^r H$s{OE & 3
‘Financial markets are classified on the basis of the maturity of financial
instruments traded in them.’ Name the market in which the instruments
with more than one year maturity are traded. Also state any two features
of this market.
13. Jmonmb, ‘mohZ VWm í¶m‘ VrZ {‘Ì h¢ VWm EH$ Am¡Úmo{JH$ joÌ ‘| CZH$s AbJ-AbJ bKw
{d{Z_m©U BH$mB¶m± h¢ & do H$R>moa n[al‘r VWm B©‘mZXma h¢ VWm AnZr CËnmXZ J{V{d{Y¶m|
H$m g§MmbZ ì¶dgm¶ H$s AÀN>r n[anm{Q>¶m| H$m {Zdm©h H$aHo$ H$aVo h¢ & do AÀN>r JwUdÎmm
dmbo H$ƒo ‘mb H$m Cn¶moJ H$aVo h¢ VWm ‘mZH$sH¥$V à{H«$¶mAm| H$m nmbZ H$aVo h¢ & do AnZo
CËnmXm| H$m ‘yë¶ {ZYm©aU EH$ C{MV bm^-gr‘m Ho$ AÝVJ©V H$aVo h¢ & naÝVw do g^r gmWr
CËnmXH$m| Ûmam dñVwAm| Ho$ CËnmXZ ‘| AnZmE JE AZw{MV ì¶dhmam| O¡go K{Q>¶m ñVa H$s
dñVwE±, ZH$br VWm XmofnyU© dñVwAm| Ho$ {df¶ ‘| {MpÝVV h¢ & AV:, CÝhm|Zo Am¡Úmo{JH$ joÌ
Ho$ AÝ¶ CËnmXH$m| Ho$ gmW {‘bH$a EH$ g§JR>Z ~ZmZo H$m {ZU©¶ {b¶m {OgH$m AnZm
g§{dYmZ hmo VWm Omo gaH$mar hñVjon go ‘w³V hmo & ¶h g§JR>Z ~oB©‘mZ, emofUH$Vm© Ed§
AZw{MV ì¶mnm[aH$ {H«$¶mE± H$aZo dmbo {dH«o$VmAm| H$m à{VdmX H$aZo Ed§ CZHo$ {déÕ
H$m¶©dmhr H$aZo Ho$ {bE Cn^mo³VmAm| H$mo àmoËgm{hV H$aoJm &
Cn¶w©³V d{U©V H$m¶m] Ho$ A{V[a³V Bg g§JR>Z Ûmam {Zînm{XV {H$E OmZo dmbo {H$Ýht VrZ
AÝ¶ H$m¶m] H$m CëboI H$s{OE & 3
Gopal, Mohan and Shyam are three friends having their separate small
manufacturing units in an industrial estate. They are hard-working and
honest and undertake their respective production activities following the
good practices of business. They use good quality raw materials and
adopt standardised process. They fix the prices of their products with a
reasonable profit margin. But all of them are worried about the
malpractices like manufacturing sub-standard, duplicate, and defective
goods by the fellow manufacturers. Therefore, they decided to form an
organisation with a constitution of its own which is free from government
interference. This organisation would encourage consumers to strongly
protest and take action against unscrupulous, exploitative and unfair
trade practices of sellers.
State three other functions which may be performed by this organisation
in addition to those mentioned above.
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IÊS> g
SECTION C
14. ‘à~ÝY’ H$mo n[a^m{fV H$s{OE & à~ÝY EH$ ~hþAm¶m‘r {H«$¶m H¡$go h¡, g‘PmBE & 4
AWdm
‘ì¶mdgm{¶H$ n¶m©daU’ H$m AW© Xr{OE & ì¶mdgm{¶H$ n¶m©daU H$s {H$Ýht VrZ {deofVmAm|
H$mo g‘PmBE & 4
Define ‘Management’. Explain how management is a multidimensional
activity.
OR
Give the meaning of ‘Business Environment’. Explain any three features
of Business Environment.
15. g§JR>Z H$m¶© Ho$ {d{^Þ H$m¶m] _| EH$ àíZ {OgH$m CÎma {XE OmZo H$s Amdí¶H$Vm h¡, dh h¡
‘{H$g ñVa na {ZU©¶ {bE OmVo h¢ ?’ {H$gr g§JR>Z ‘| {ZU©¶ boZo H$m A{YH$ma {ZåZ ñVa
VH$ bo Om¶m Om gH$Vm h¡ AWdm ¶h Cƒ ñVar¶ à~ÝY Ho$ nmg hmo gH$Vm h¡ & naÝVw ¶h
‘AWdm Am¡a (`m ò `m dmo)’ dmbr AdYmaUm Zht h¡ &
O~ H$moB© g§JR>Z AmH$ma Ed§ O{Q>bVm ‘| ~‹T>Vm h¡, Vmo {ZU©¶ boZo Ho$ A{YH$mam| H$mo {ZåZ
ñVam| VH$ gmPm H$aZo H$s àd¥{Îm hmoVr h¡ & ¶h Bg{bE hmoVm h¡ ³¶m|{H$ ~‹S>o g§JR>Zm| ‘| Ohm±
H$‘©Mmar A{V {ZH$Q> go H$m¶© g§MmbZ ‘| {bßV hmoVo h¢ dhm± CÝh| Bg gå~ÝY ‘| CÀM
à~ÝYZ go H$ht A{YH$ kmZ hmoVm h¡ &
Cn¶w©³V ‘| g§JR>Z H$m¶© H$s EH$ ‘hÎdnyU© AdYmaUm H$m dU©Z {H$¶m J¶m h¡ & AdYmaUm
H$mo nhMm{ZE Am¡a BgHo$ ‘hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$m CëboI H$s{OE & 4
One of the questions that needs to be answered in the organizing function
is ‘At what level are decisions made’ ? Decision making authority in an
organization can be pushed down to the lower levels or it may lie with the
top management. However it is not an ‘either or’ concept.
When an organization grows in size or complexity, there is a tendency
towards sharing decision making authority with the lower levels. This is
because in large organizations, employees who are closely involved with
certain operations tend to have more knowledge about them than the top
management.
An important concept of organizing function is discussed above. Identify
the concept and state any three points of its importance.
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16. à~ÝY Ho$ {Z¶w{³VH$aU H$m¶© Ho$ ‘hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$m CëboI H$s{OE & 4
AWdm
H$‘©Mm[a¶m| Ho$ {bE à{ejU Ho$ {H$Ýht Mma bm^m| H$m CëboI H$s{OE & 4
State any four points of importance of staffing function of management.

OR
State any four benefits of training to employees.
17. JUoe AmOH$b bmoJm| H$s {ZpîH«$` (~¡R>o ahZo dmbm) OrdZ e¡br Ho$ ~mao ‘| {MpÝVV Wm &
~mha Ho$ ~Zo ImZo na ^r CZH$s {Z^©aVm ~‹T>Vr Om ahr h¡ ³¶m|{H$ {ZJ{_V H$m¶© g§ñH¥${V Xoa
amV VH$ H$m¶m©b¶m| ‘| H$m‘ H$aZo H$s ‘m±J H$aVr h¡ & AV:, CgZo ‘hoëXr B©qQ>J nm°BªQ>’ Zm‘ go
J«mhH$m| H$mo$ ñdmñÏ¶dY©H$ ImZo Ho$ {dH$ën àXmZ H$aZo Ho$ {bE EH$ aoñVam± àma§^ H$aZo H$m
{ZU©¶ {b¶m & {Z¶moOZ Ed§ g§JR>Z H$m¶m] H$mo nyam H$aZo Ho$ ~mX CgZo {d{^Þ H$m¶© nXm| H$s
nhMmZ H$s {OÝh| âZo H$s Amdí¶H$Vm Wr, O¡go gm‘mÝ¶ à~ÝYH$, boImH$ma, Xmo e¡’$,
aoñVam± _| ^moOZ namogZo Ho$ {bE Xmo b‹S>Ho$ VWm Ka na ^moOZ nhþ±MmZo Ho$ {bE VrZ b‹S>Ho$ &
CgZo ¶h {ZU©¶ {b¶m {H$ CgHo$ {nVm, H$aU, aoñVam± Ho$ gm‘mÝ¶ à~ÝYH$ hm|Jo & CÝh| CZH$s
godmAm| Ho$ ~Xbo à{V ‘mh < 50,000 {XE OmE±Jo & CgHo$ {nVm Zo Cggo H$hm {H$ dh CZHo$
{‘Ì Ho$ ~oQ>o, ào‘, H$mo boImH$ma {Z¶w³V H$a bo Omo {H$ Bg nX Ho$ {bE nyU © ê$n go ¶mo½¶ h¡ &
JUoe Bg àñVmd Ho$ {bE V¡¶ma hmo J¶m & Bggo nhbo, ào‘ H$m Xoe Ho$ XÿadVu BbmH$m| go
{d{^Þ g§JR>Zm| H$mo AHw$eb H$‘©Mmar àXmZ H$aZo H$m ì¶dgm¶ Wm & ào‘ Zo JUoe go AZw‘{V
br {H$ dh nwamZm ì¶dgm¶ MbmE aIZm MmhVm h¡ & JUoe Zo ¶h ghf© ñdrH$ma H$a {b¶m
Am¡a Cgo ^moOZ namogZo Ho$ {bE nm±M b‹S>Ho$ XoZo Ho$ {bE H$hm & Xmo e¡’$m| H$s {Z¶w{³V Ho$
{bE JUoe Zo EH$ à{gÕ hmoQ>b à~ÝYZ g§ñWmZ go gå~ÝY ñWm{nV {H$¶m Am¡a dh g§ñWmZ
Ûmam àXmZ {H$E JE e¡’$m| go g§VwîQ> Wm &
(H$) Cn¶w©³V AZwÀN>oX go n§{³V¶m± CX²Y¥V H$aVo hþE, {d{^Þ H$m¶© nXm| H$mo âZo Ho$ {bE
JUoe Ûmam à¶moJ ‘| bmE JE ^Vu Ho$ Xmo òmoVm| H$mo g‘PmBE &
(I) gmW hr Cn¶w©³V pñW{V ‘| M{M©V à~ÝY Ho$ H$m¶© H$m AW© Xr{OE & 4
Ganesh was concerned about the sedentary lifestyle people are leading
nowadays. Their dependency on outside food is also increasing because
corporate work culture demands working till late night at offices. So, he
decided to start a restaurant, ‘Healthy Eating Point’ to provide healthy
food options to customers. After completing planning and organising
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functions, he identified the various job positions that are required to be

filled i.e. a General Manager, an Accountant, two Chefs, two boys for
serving the food in the restaurant and three boys for home delivery of
food. He decided that his father, Karan, would be the General Manager of
the restaurant. He would be paid < 50,000 per month for his services. His
father requested him to appoint his friend’s son, Prem, as an accountant
who is well qualified for this post. Ganesh agreed to this proposal.
Earlier, Prem had a business of providing unskilled workers to different
organisations from remote areas of the country. Prem took permission
from Ganesh to continue with the old business. Ganesh happily agreed
and asked him to provide five boys for serving and delivering the food.
For the appointment of the two Chefs, Ganesh approached a renowned
Hotel Management Institute and was satisfied with the Chefs provided
by the institute.
(a) Quoting the lines from the above paragraph, explain the two
sources of recruitment being used by Ganesh for filling up the
various job positions.
(b) Also, give the meaning of the function of management discussed in
the above case.
18. Zm¶a Ho$ÝÐr¶ ‘mÜ¶{‘H$ {ejm ~moS>© go ‘mÝ¶Vm àmßV Ho$ab Ho$ EH$ {dÚmb¶ ‘| ñZmVH$moÎma
dm{UÁ¶ {ejH$ Ho$ ê$n ‘| H$m¶©aV h¢ & EH$ {XZ dh H$jm ‘| ny±Or ~mµOma Ho$ {df¶ ‘| n‹T>m
aho Wo & CÝhm|Zo H$jm H$mo ~Vm¶m {H$ OZVm H$s ~‹T>Vr hþB© ^mJrXmar Ho$ H$maU ^maVr¶ ny±Or
~mµOma Zo 1980 Ho$ XeH$ ‘| AmíM¶©OZH$ d¥{Õ XoIr & {ZdoeH$m| H$s Vrd«Vm go ~‹T>Vr
OZg§»¶m Ed§ ~mµOma ny±OrH$aU Ho$ {dñVma Ho$ H$maU H$ån{Z¶m|, Xbmbm|, ‘M]Q> ~¢H$am|, {Zdoe
nam‘e©H$m| VWm à{V^y{V ~mµOma ‘| gpå‘{bV AÝ¶ bmoJm| Zo {d{^Þ àH$ma Ho$ AnamY
(XþamMma) H$aZo Ama§^ H$a {XE & BZ ì¶mnma XþamMmam| VWm AnamYm| Zo {ZdoeH$m| Ho $ {dídmg
H$mo Vmo‹S> S>mbm VWm {ZdoeH$m| H$s {eH$m¶V| ~‹T> JBª & XÊS> hoVw {dÚ‘mZ C{MV H$mZyZr
àmdYmZm| Ho$ A^md ‘| ^maV gaH$ma VWm eo¶a ~mµOma {ZdoeH$m| H$s g‘ñ¶mAm| Ho$ {ZnQ>mao ‘|
bmMma Wo & BgH$mo Ü¶mZ ‘| aIVo hþE ^maV gaH$ma Zo EH$ {Z¶§ÌH$ {ZH$m¶ ñWm{nV H$aZo H$m
{ZU©¶ {b¶m &
(H$) Cg {Z¶§ÌH$ {ZH$m¶ H$m Zm‘ ~VmBE {OgH$s ñWmnZm H$m {ZU©¶ ^maV gaH$ma Ûmam
{b¶m J¶m &
(I) Cn¶w©³V (H$) ‘| nhMmZo JE {Z¶§ÌH$ {ZH$m¶ Ho$ {H$Ýht VrZ CÔoí¶m| H$m CëboI ^r
H$s{OE & 4
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Nayar is working as a P.G.T. Commerce in a CBSE affiliated school of

Kerala. One day he was teaching about capital market in the class. He
informed the class that during 1980’s the capital market in India
witnessed a tremendous growth because of increasing participation of the
public. This ever increasing investors’ population and market
capitalisation led to a variety of malpractices on the part of the
companies, brokers, merchant bankers, investment consultants and
others involved in the securities market. These malpractices and unfair
trading practices eroded investors’ confidence and multiplied investors’
grievances. The Government of India and the stock exchanges were
helpless in redressing the investors’ problems because of lack of proper
penalty provisions in the existing legislation. In view of this the
Government of India decided to set up a regulatory body.
(a) Name the regulatory body which the Government of India decided
to set up.
(b) Also state any three objectives of the regulatory body identified in
part (a) above.
19. O¶ EH$ gm°âQ> qS´>Šg H$ånZr Ho$ ‘w»¶ H$m¶©H$mar A{YH$mar Ho$ ê$n ‘| H$m¶©aV h¡ & H$ånZr
AnZm ì¶dgm¶ ’«$m±g H$s EH$ gm°âQ> qS´>Šg H$ånZr Ho$ gh¶moJ go H$a ahr h¡ & O¶ H$m {‘Ì,
ñdm‘r, Omo ‘hm{dÚmb¶ ‘| EH$ ì¶dgm¶ AÜ¶¶Z H$m {ejH$ h¡, AnZo {dÚm{W©¶m| Ho$ gmW
‘{dnUZ’ nmR> na MMm© H$a ahm Wm & dh O¶ go {dnUZ {ZU©¶m| H$mo à^m{dV H$aZo dmbo
H$maH$m| na ñnîQ>Vm MmhVm Wm & O¶ Zo g‘Pm¶m {H$ {dnUZ {ZU©¶Z H$mo ~hþV go H$maH$
à^m{dV H$aVo h¢, BÝh| ‘w»¶V: Xmo dJm] ‘| ~m±Q>m Om gH$Vm h¡ : (i) {Z¶§ÌUr¶ VÎd Ed§
(ii) µJ¡a-{Z¶§ÌUr¶ VÎd &
O¶ Zo AmJo g‘Pm¶m {H$ {Z¶§ÌUr¶ VÎd {dnUZ ¶§Ì ~Z OmVo h¢ {OÝh| {dnUZ ‘| g’$bVm
àmßV H$aZo Ho$ {bE {dnUZ à~ÝYH$ {Za§Va ê$n d Zdê$n àXmZ H$aVo h¢ &
Cg {dnUZ ¶§Ì g‘yh H$mo nhMm{ZE Ed§ g‘PmBE {OÝh| {dnUZ à~ÝYH$m| Ûmam {Za§Va ê$n d
Zdê$n {X¶m Om gH$Vm h¡ & 4
Jay is working as the Chief Executive Officer of a soft drinks company.
The company is doing its business in collaboration with a soft drinks
company of France. Jay’s friend, Swami, a teacher of Business Studies in
a reputed college was discussing the ‘Marketing’ chapter with his
students. He wanted clarity from Jay about the factors which affect the
marketing decisions. Jay explained that there were a large number of
factors affecting marketing decisions which may be divided into two
categories : (i) controllable factors, and (ii) non-controllable factors.
Jay further explained that controllable factors became marketing tools
that can be constantly shaped and reshaped by marketing managers, to
achieve marketing success.
Identify and explain the set of marketing tools that can be constantly
shaped and reshaped by marketing managers.
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IÊS> X
SECTION D
20. ‘d¡km{ZH$ à~ÝY H$m AW© h¡ ghr ê$n go ¶h OmZZm {H$ Amn l{‘H$m| go ³¶m H$amZm MmhVo h¢
Am¡a ¶h XoIZm {H$ do Cgo gd©loîR> Ed§ {H$µ’$m¶Vr T>§J go H$a| &’ Q>oba Zo d¡km{ZH$ à~ÝY Ho$
{gÕm§Vm| H$mo à¶moJ ‘| bmZo Ho$ {bE {d{^Þ VH$ZrH|$ {dH${gV H$s¨ Am¡a ~¡Wb‘ ñQ>rb H$ånZr
‘|, Ohm± dh H$m¶© H$aVm Wm, CËnmXH$Vm H$mo VrZ JwZm ~‹T>mZo ‘| g’$b hþAm & {d{^Þ
VH$ZrH$m| ‘| EH$ VH$ZrH$ {Z¶w³V {H$E OmZo dmbo H$‘©Mm[a¶m| H$s g§»¶m {ZYm©[aV H$aVr h¡;
Cn¶w³V àoaH$ ¶moOZmE± ~ZmVr h¡ VWm l‘ bmJV H$m {ZYm©aU H$aVr h¡ & EH$ AÝ¶ VH$ZrH$
CZ H$‘©Mm[a¶m| H$s nhMmZ H$aVr h¡ Omo EH$ {XZ Ho$ C{MV H$m¶© H$m {ZînmXZ /H$m¶© go A{YH$
CËnmXZ H$aZo Ho$ ¶mo½¶ h¢ VWm Omo Bg YmaUm na AmYm[aV h¡ {H$ H$m¶©Hw$ebVm à~ÝYH$m| Ed§
l{‘H$m| XmoZm| Ho$ g§¶w³V à¶ËZm| H$m n[aUm‘ h¡ &
Cn¶w©³V AZwÀN>oX go n§{³V¶m± CX²Y¥V H$aVo hþE d¡km{ZH$ à~ÝY H$s Xmo VH$ZrH$m| H$mo nhMm{ZE
Ed§ g‘PmBE & 5
‘Scientific Management means knowing exactly what you want men to do
and seeing that they do it in the best and the cheapest way.’ Taylor
developed various techniques for application of Scientific Management
principles and was able to achieve a three-fold increase in productivity in
Bethlehem Steel Company, where he worked. One of the techniques helps
to determine the number of workers to be employed; frame suitable
incentive schemes and determine labour costs. Another technique
recognises those workers who are able to accomplish/exceed the fair day’s
work and is based on the premise that efficiency is the result of the joint
efforts of the managers and the workers.
Quoting the lines from the above paragraph, identify and explain the two
techniques of Scientific Management.
21. ‘mQ>m Am°Q>mo {b{‘Q>oS> {d{^Þ àH$ma Ho$ dm{UpÁ¶H$ dmhZm| Ho$ {Z‘m©V m h¢ & {nN>bo df© Ho$ Xm¡amZ
BgH$s {~H«$s Xmo gm¡ H$amo‹S> énE Wr & Mmby df© ‘| H$ånZr Zo {~H«$s H$mo 20% go ~‹T>mZo H$m
{ZU©¶ {b¶m h¡ & BgHo$ {bE Am§V[aH$ VWm ~mø A§Ho$jU {H$E JE h¢ & Am§V[aH$ A§Ho$jU
Ho$ ‘mÜ¶‘ go BÝhm|Zo ì¶dgm¶ Ho$ g^r {d^mJm| H$s g’$bVmAm| Ed§ H$‘µOmo[a¶m| H$m {díbofU
{H$¶m & ~mø A§Ho$jU H$m Ho$ÝÐ-{~ÝXþ {Za§Va ~XbVo hþE n¶m©daU Ho$ gwAdga Ed§ ˜Vao Wo &
AV:, ì¶mdgm{¶H$ n¶m©daU H$mo Ü¶mZ ‘| aIVo hþE EH$ {dñV¥V ¶moOZm V¡¶ma H$s JB© VWm
bú¶m| H$mo àmßV H$aZo Ho$ {bE Amdí¶H$ g§gmYZm| H$mo Am~§{Q>V {H$¶m J¶m & H$ånZr Zo
gånyU© Xoe Ho$ AnZo H$m¶m©b¶m| ‘| ¶moOZm H$m nmbZ H$aZo Ho$ {ZX}e {XE & {~H«$s ‘| {Za§Va
d¥{Õ H$mo àmßV H$aZo Ho$ {bE à^mdnyU© ¶moOZmAm| H$mo {dH${gV H$aZo H$s H$ånZr H$s
à{V~ÕVm Zo {nN>bo EH$ XeH$ ‘| BgHo$ {Za§Va {dH$mg H$mo AmídñV {H$¶m h¡ &
Cn¶w©³V M{M©V ¶moOZm Ho$ Xmo àH$mam| H$mo nhMm{ZE Ed§ g‘PmBE & 5
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Matta Auto Ltd. is manufacturing different types of commercial vehicles.

Their sales were rupees two hundred crores in the previous year. The
company decided to increase sales by 20% during the current year. It
conducted internal as well as external audits for the same. Through
internal audit, they analysed the strengths and weaknesses of the
business across all departments. External audit focused on the
opportunities and the threats in the constantly changing business
environment. Thus, a comprehensive plan was prepared taking into
consideration the business environment and the necessary resources
were allocated to achieve the target. The company directed its offices
throughout the country to follow the plan. The company’s commitment to
develop effective plans to achieve a consistent increase in sales has
ensured its continual growth over the past one decade.
Identify and explain the two types of plans discussed above.
22. à~ÝY Ho$ ‘{ZX}eZ’ H$m¶© Ho$ ‘hÎd Ho$ {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
AWdm
{H$Ýht nm±M µJ¡a-{dÎmr¶ A{^àoaH$m| H$mo g‘PmBE & 5
Explain any five points of importance of ‘directing’ function of
management.
OR
Explain any five non-financial incentives.
IÊS> ¶
SECTION E
23. g‘Ýd¶ H$s {H$Ýht Mma {deofVmAm| H$mo g‘PmBE & 6
AWdm
à~ÝY Ho$ {gÕm§Vm| H$s àH¥${V na àH$me S>mbZo dmbo {H$Ýht Mma {~ÝXþAm| H$mo g‘PmBE & 6
Explain any four characteristics of coordination.
OR
Explain any four points highlighting the nature of principles of
management.
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24. {MÝVm‘{U ‘½bmo~b B§{S>¶m {b{‘Q>oS>’ EH$ ñQ>rb {Z‘m©Ur Ed§ {Z¶m©VH$ H$ånZr H$m CËnmXZ
à~ÝYH$ h¡ & df© 2017 – 2018 Ho$ Xm¡amZ, H$ånZr AnZo CËnmXZ bú¶m| H$mo àmßV Zht H$a
gH$s & H$ånZr Ho$ ‘w»¶ H$m¶©H$mar A{YH$mar Zo {deofkm| H$s EH$ g{‘{V ~ZmB© Omo H$maUm|
H$m nVm bJm gHo$ Am¡a ^{dî¶ ‘| CËnmXZ bú¶m| H$mo àmßV H$aZo Ho$ {bE AnZo gwPmd Xo
gHo$ & H$ånZr Zo CËnmXZ gå~ÝYr [aH$m°S>m] H$m {díbofU {H$¶m Am¡a nm¶m {H$ ¶hm± gåàofU
Ho$ H$maU g‘ñ¶mE± Wt & ‘½bmo~b B§{S>¶m {b{‘Q>oS> ’ Ho$ {Z¶‘ ~hþV hr g»V Wo VWm do Ho$db
ñdrH¥$V ûm¥§Ibm Ûmam hr gåàofU na ~b XoVo Wo {Oggo H$m¶© ‘| Xoar hmoVr Wr & H$ånZr Ho$
~hþV go à~ÝYH$s¶ ñVa Wo, {OgHo$ n[aUm‘ñdê$n nwZ: Xoar hmoVr Wr Am¡a AewÕ gyMZm
hñVmÝV[aV hmoVr Wr &
gmW hr CËnmXZ à~ÝYH$, {MÝVm‘{U>, Eogr AmdmµO H$m Cn¶moJ H$aVm Wm {H$ Cggo
A{YH$m§eV: H$‘©Mm[a¶m| Ho$ ‘Zmo^mdm| H$mo R>og nhþ±MVr Wr & {MÝVm‘{U Am¡a H$‘©Mmar XmoZm|
EH$-Xÿgao ‘| {dídmg ^r Zht aIVo Wo, AV: EH$-Xÿgao Ho$ g§Xoem| H$mo CgHo$ ‘yb ê$n ‘| Zht
g‘P nmVo Wo &
(H$) Cn¶w©³V M{M©V gåàofU ~mYmAm| Ho$ àH$ma H$mo nhMm{ZE Ed§ CZH$m AW© Xr{OE &
(I) Cn¶w©³V go n§{³V¶m± CX²Y¥V H$aVo hþE, ^mJ (H$) ‘| nhMmZo JE àË¶oH$ àH$ma Ho$
AÝVJ©V Xmo gåàofU ~mYmAm| H$m CëboI H$s{OE, {OgHo$ H$maU ‘½bmo~b B§{S>¶m
{b{‘Q>oS> ’ AnZo CËnmXZ bú¶m| H$mo àmßV Zht H$a gH$s &
(J) Eogo {H$Ýht Xmo gwPmdm| H$m CëboI H$s{OE Omo g{‘{V Ûmam gåàofU H$s à^m{dH$Vm
H$mo gwYmaZo Ho$ {bE {XE JE hm| & 6
Chintamani is the Production Manager of ‘Global India Ltd.’
manufacturing and exporting steel. During the year 2017 – 18, the
company could not meet its production targets. The Chief Executive
Officer of the company constituted a committee of experts to find out the
reasons and give its recommendation so that the production target could
be met in the future. The company analysed the production related
records and found out that there were problems due to communication.
‘Global India Ltd.’ had rigid rules and would insist on communication
through prescribed channels, which led to delays. The company also had
a number of managerial levels causing further delay and distorted
communication.
Moreover, the Production Manager, Chintamani, was using a tone that
quite often offended the sentiments of the workers. Also, Chintamani and
the workers did not believe in each other and so could not understand
each other’s messages in the original sense.
(a) Identify and give the meaning of the types of communication
barriers discussed above.
(b) Quoting lines from the above, state two communication barriers
under each of the types identified in part (a) because of which
‘Global India Ltd.’ could not meet its production targets.
(c) State any two recommendations that might have been given by the
committee to improve communication effectiveness.
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25. ‘‘mo{Zem H$Ýg¶y‘a JwS²>g’ 46 ñQ>moam| Ho$ V§§Ì Ho$ gmW ‘w»¶V: ‘wå~B©, {Xëbr Ed§ nwUo ‘|
Cn^mo³Vm dñVwAm| H$s EH$ AJ«Ur ûm¥§Ibm h¡ & Bgo 1987 ‘| ‘mo{Zem JwßVm Ûmam àma§^ {H$¶m
J¶m Wm & BgH$m ‘wå~B©, {Xëbr Ed§ nwUo ‘| EH$ ~‹S>m ~mµOma A§e h¡ & {dñVma Ho$ gwAdgam|
H$mo XoIVo hþE BgZo ¶h {ZU©¶ {b¶m {H$ do Ho$ab ‘| EH$ ZB© emIm Imob|Jo & Bgo ¶h ^r
{ZU©¶ boZm h¡ {H$ dh H$m¡Z-go ZE g§gmYZm| ‘| {Zdoe H$ao Vm{H$ dh AnZo {ZdoeH$m| Ho$ {bE
CƒV‘ g§^m{dV à{V’$b A{O©V H$a gHo$ & EH$ ~ma O~ H$ånZr H$mo ¶h {dídmg hmo OmEJm
{H$ dh A{YH$ AmJ‘ Ed§ bm^ CËnÞ H$a gH$Vr h¡, Vmo Cgo ¶h {ZU©¶ ^r boZm h¡ {H$ Bg
n[a¶moOZm Ho$ {bE H$mof H$hm± go àmßV {H$E OmE±Jo & {dÎmr¶ à~ÝYH$, AVwb H$mo H$hm J¶m
{H$ dh n[a¶moOZm Ho$ {bE H$mof àmßV H$aZo hoVw {d{^Þ òmoVm| Ho$ ~rM à^mdembr g§VwbZ
~ZmE Vm{H$ EH$ AZwHy$bV‘ ny±Or T>m±Mo H$mo àmßV {H$¶m Om gHo$ Am¡a A§eYm[a¶m| H$s
YZg§nXm H$mo ~‹T>m¶m Om gHo$ & AVwb Zo H$ånZr H$s amoH$‹S> àdmh pñW{V H$m ‘yë¶m§H$Z H$aZo
Ho$ níMmV² {dÎm Ho$ {d{^Þ òmoVm| H$s bmJV H$m ‘yë¶m§H$Z {H$¶m VWm àË¶oH$ òmoV go
gå~pÝYV Omo{I‘ Ed§ H$mof EH${ÌV H$aZo H$s bmJV H$s VwbZm H$s &
(H$) Cn¶w©³V pñW{V ‘| M{M©V Xmo {dÎmr¶ {ZU©¶m| H$m CëboI H$s{OE &
(I) àË¶oH$ {ZU©¶ H$mo à^m{dV H$aZo dmbo Eogo {H$Ýht Xmo-Xmo KQ>H$m| H$mo g‘PmBE {OZ na
A^r ^r {dÎm à~ÝYH$ H$mo Ü¶mZ XoZm h¡ & 6
‘Monisha Consumer Goods’ is a leading consumer goods chain with a
network of 46 stores primarily across Mumbai, Delhi and Pune. It was
started by Monisha Gupta in 1987. It has a large market share in
Mumbai, Delhi and Pune. Looking for an opportunity to expand, it has
decided to open a new branch in Kerala. It has to decide on what new
resources it will invest in so that it is able to earn the highest possible
return for its investors. Once the company believes that it will be able to
generate higher revenues and profits, it also has to decide on how this
project will get funded. The finance manager, Atul was told to have an
optimal capital structure by striking a balance between various sources of
getting the project funded so as to increase shareholders’ wealth. Atul,
after assessing the cash flow position of the company, evaluated the cost
of different sources of finance and compared the risk associated with each
source as well as the cost of raising funds.
(a) State the two financial decisions discussed in the above situation.
(b) Explain any two factors affecting each of the decisions that still
have to be considered by the finance manager.
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SET – 2
H$moS> Z§.
Series : BVM/1
Code No. 66/1/2
 .    -  -
   
Roll No.
       -    15  

 -            -  -   
       -  25   
         ,      
  -     15        -     10.15 
   10.15   10.30     -        
-      
 
BUSINESS STUDIES
  : 3    : 80
  :
(i)       – , , ,    
(ii)  ‘’  1    1  8            
(iii)  ‘’  3    9  13     50-75   
(iv)  ‘’  4    14  19      120    
(v)  ‘’  5    20  22      150    
(vi)  ‘’  6    23  25      200    
(vii)     -   ,     3  ,   
2      2  ,    1    :   1   
               
66/1/2 1 P.T.O.

 ‘’
Section – A
1.        ‘’         
                  
                  -
    -      :         
   
                 1
66/1/2 2

2.         ‘ ’     1

‘ ’     ?

OR
3. ‘  ’     1


‘’    
OR
4.    1987             
         :        
        , , , -     
 -                
  :                
        
               
    1
66/1/2 3 P.T.O.

5.        -     ? 1
6.      ,          
                
             ‘ ’  
        
        1
of recruitment.
7.                 
             ,    
 , -         
                 
            1
8.         ‘ ’     1

   ‘ ’     ?
OR
66/1/2 4

 ‘’
Section – B
9. ‘
’     ?            
   3

               
What is meant by ‘Capital Structure’ ? Explain any two factors that affect the capital
structure of a company.
OR
Explain any three factors that affect the working capital requirements of a company.
10. ‘              ’   3

             -    
‘Co-ordination is needed at all levels of management and is the responsibility of all
managers. ’ Explain.
OR
Explain any three reasons, which clarify that management is gaining importance day
by day.
11.                
    ‘’         
   ,        ,      
       ,         
              ,    ,
                  
                   
                   
               -  -,
    ‘’     -     
        3
(i)               
(ii)            
66/1/2 5 P.T.O.

case.
12.     ‘ ’           
                  
                    
                 
  
                  
            -      
          ,       
                 
    
              4,000   
                    
                   
          ,      
                 ,
                  
                  
   3
66/1/2 6

for purchasing.
13. ‘-’  ‘ ’  -        

      ? 3
 ‘’
Section – C
14. ‘ ’             4

‘ ’     ?           
      
Give the meaning of ‘Informal Organisation’. State it’s any three advantages.
OR
What is meant by ‘Delegation’ ? State any three points which highlight the importance
of delegation in an organisation.
66/1/2 7 P.T.O.

15.                    
                
               ,  
                 
     -  ,          
   -              
     ,            
           
               
                4
investments.
16.   ‘ ’         4

      
(i)  , 
(ii)    
Differentiate between ‘Advertising’ and ‘Personal Selling’ on any four bases.
OR
Explain the following functions of marketing :
(i) Marketing planning ; and
(ii) Customer support services
66/1/2 8

17.       -         
                
               
          90%          
                 
            -    
                 
        
              4
above para.
18.                
              
               , 
                    
   -            
                  
         , :  : 
       :          
                   
                   
         
                4
66/1/2 9 P.T.O.

19.                 
                 
 500           10     
         450        470 
       460           
      -     4
()                    
  
()                  
electricity.
66/1/2 10

 ‘’
Section – D
20.                 
         -  , ,    
              
             -      
                 
            
              
   5
complete the jobs.
organisation ?
21.           5


       
() ,   , 
()           
Explain any five features of principles of management.
OR
Explain the following principles of scientific management :
(a) Harmony, not discord ; and
(b) Development of each and every person to his or her greatest efficiency and
prosperity.
66/1/2 11 P.T.O.

22.    -              
,   -         
     -         -  
220   230    ,            
     ,             -
       90   260       
     ,             
     -           
               
() -       
()                  5
above para.
66/1/2 12

 ‘’
Section – E
23.  ,             
                 
    , ,          
                   
              - 
                 
        -      
        14          
           ?       
                 
              
                 
                  
       10%     -   
(i)                 
                 
          
(ii)           6
66/1/2 13 P.T.O.

24. ‘            ’      
    6

                 
“Sound Financial Planning is essential for the success of any enterprise.” Explain this
statement by giving any six reasons.
OR
Explain the three major decisions that finance manager has to take while performing
the finance function.
25. ,           /   
      ,   –
‘  –    ’,            
           ,  
                 
                  
               
                  
     ‘ ’         
             
               
‘ ’           6
66/1/2 14


seeking a remedy.
_____________
66/1/2 15 P.T.O.

66/1/2 16

SET-2
Code No. 66/2/2

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/2/2
Downloaded 1
CBSE
gm_mÝ` {ZX}e :
XoZm h¡ &
66/2/2
Downloaded 2
IÊS> A
SECTION A
à~ÝYH$  {dZ` VWm {dÎm à~ÝYH$  A{XV h¢ & do Xmg Ûmam ~ZmB© JB© Zr{V`m| H$mo
g_PVo h¢, CZH$m {díbofU H$aVo h¢, Bgo AmídñV H$aVo h¢ {H$ CZHo$ {d^mJ _| Cn`wº$ _mZd
e{º$ hmo, CÝh| Amdí`H$ H$m`© Xm{`Ëd gm¢nVo h¢ VWm BpÀN>V CÔoí`m| H$s àm{ßV Ho$ {bE CÝh|
2. "g§àofU àdmh' Ho$ AmYma na Am¡nMm[aH$ VWm AZm¡nMm[aH$ g§JR>Z _| AÝVa ñnîQ> H$s{OE & 1
AWdm
"H$m`© ñdV§ÌVm' Ho$ AmYma na "§A§VaU' VWm "{dHo$ÝÐrH$aU' _| AÝVa ñnîQ> H$s{OE & 1
Differentiate between Formal and Informal organisation on the basis of
‘flow of communication’.
OR
Differentiate between ‘Delegation’ and ‘Decentralisation’ on the basis of

‘freedom of action’.
66/2/2
Downloaded 3
CBSE
3. g§JR>Z H$s "H$m`m©Ë_H$ g§aMZm' H$m Š`m AW© h¡ ? 1
AWdm
"CÎmaXo`Vm' H$m Š`m AW© h¡ ? 1
What is meant by ‘functional structure’ of an organisation ?
OR
What is meant by ‘accountability’ ?
4. "AëQ´>m Q>obr{dO§g {b{_Q>oS>' AnZo 90'' Ho$ Q>r.dr. goQ²>g H$mo 1 _mM©, 2019 go ewê$ H$aHo$
EH$ _mh H$s Ad{Y Ho$ {bE < 15,000 Ho$ {S>ñH$mC§Q> na ~oMZo H$m àñVmd H$a ahr h¡ &
"AëQ´>m Q>obr{dO§g {b{_Q>oS>' Ûmam Cn`moJ H$s JB© {dH«$` àdV©Z J{V{d{Y H$s nhMmZ
H$s{OE & 1
‘Ultra Televisions Ltd.’ is offering its 90'' TV sets at a discount of
< 15,000 for a period of one month starting from 1st March, 2019.
Identify the sales promotion activity used by ‘Ultra Televisions Ltd.’.
66/2/2
Downloaded 4
Ho$ ê$n _| H$m`© H$a ahm h¡ & dh Xg à{e{jV H$m_Jmam| H$m n`©dojU H$aVm h¡, Omo bonQ>m°n
H$s {d{^Þ àH$ma H$s Agoå~br J{V{d{Y`m| H$m {ZînmXZ H$aVo h¢ & EH$ {XZ O~ dh
H$m_Jmam| Ho$ H$m`© H$m n`©dojU H$a ahm Wm, CgZo EH$ H$m_Jma AemoH$ H$mo H$hm {H$ CgHo$
H$m`© _| gwYma bm`m Om gH$Vm h¡ & AemoH$ Zo H$_b H$s {Q>ßnUr H$mo g_Pm {H$ CgH$m H$m`©
AÀN>m Zht Wm &
n‹S>Vm &
each other.
AWdm
OR

66/2/2
Downloaded 5
CBSE
IÊS> ~
SECTION B
9. "g§JR>{ZH$ dmVmdaU' VWm "nX g§dY©Z' H$mo µJ¡a-{dÎmr` A{^àoaH$m| Ho$ ê$n _| g_PmBE & 3
Explain ‘Organisational Climate’ and ‘Job Enrichment’ as non-financial
incentives.
10. "à{V^y{V ~mµOma _| C{MV àWmAm| VWm AmMma g§{hVm H$mo ~‹T>mdm XoZm' ^maVr` à{V^y{V VWm
(H$) CX²J_;
(I) A{YH$ma; VWm
(J) ZoV¥Ëd &
AWdm
{ZåZ{b{IV {~ÝXþAm| Ho$ AmYma na H$m`m©Ë_H$ g§aMZm VWm {d^mJr` g§aMZm _| A§Va
ñnîQ> H$s{OE : 3
(H$) g_Ýd`;
(J) bmJV &
the following :
(a) Origin;
(b) Authority; and
(c) Leadership.
OR
(a) Coordination;
(c) Cost.
66/2/2
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AWdm
management.
OR
~XbZm h¡ Vm{H$ ~mµOma _| à{V`mo{JVm H$m gm_Zm {H$`m Om gHo$ Š`m|{H$ AÝ` à{V`mo Jr H«o$Z
g_PmBE & 3
above.
66/2/2
Downloaded 7
CBSE
IÊS> g
SECTION C
14. ì`mdgm{`H$ n`m©daU Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo g_PmBE & 4
AWdm
ì`dgm` VWm CÚmoJ na gaH$mar Zr{V _| n[adV©Z Ho$ à^md Ho$ {H$Ýht Mma {~ÝXþAm| H$mo
g_PmBE & 4
Explain any four points of importance of business environment.
OR
Explain any four points of impact of government policy changes on
business and industry.
15. dñVwAm| VWm godmAm| Ho$ H«$`, Cn`moJ VWm Cn^moJ Ho$ g_` EH$ Cn^moº$m Ûmam {Zdm©h {H$E
OmZo dmbo {H$Ýht AmR> CÎmaXm{`Ëdm| H$m CëboI H$s{OE & 4
AWdm
"Cn^moº$m g§ajU' H$m Š`m AW© h¡ ? ì`dgm` Ho$ ÑpîQ>H$moU go Cn^moº$m g§ajU Ho$ _hÎd Ho$
{H$Ýht nm±M {~ÝXþAm| H$m CëboI H$s{OE & 4
State any eight responsibilities that a consumer should discharge while
purchasing, using and consuming goods and services.
OR
What is meant by ‘Consumer Protection’ ? State any five points of
importance of consumer protection from the point of view of business.
66/2/2
Downloaded 8

promotion.
purpose.
this market.
66/2/2
Downloaded 9
CBSE
{dH$ën
ny±Or T>m±Mm
I (<) II (<) III (<)
g_Vm 40,00,000 30,00,000 10,00,000
G$U 0 10,00,000 30,00,000

G$U na ã`mO Xa 9%
H$a Xa 30%
CR>m gH$Vr h¡ ?
Capital Alternative
Equity 40,00,000 30,00,000 10,00,000
Debt 0 10,00,000 30,00,000
Tax Rate 30%
66/2/2
Downloaded 10
IÊS> X
SECTION D
20. à~§Y Ho$ _hÎd Ho$ {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
AWdm
à~§Y Ho$ {gÕm§Vm| H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5
Explain any five points of importance of management.
OR
Explain any five characteristics of principles of management.
66/2/2
Downloaded 11
CBSE
taken.
paragraph.
66/2/2
Downloaded 12
IÊS> `
SECTION E
23. gm_mÝ` à~§Y Ho$ {ZåZ{b{IV {gÕm§Vm| H$mo g_PmBE : 6

(H$) AmXoe H$s EH$Vm;
(I) gm_y{hH$ {hVm| Ho$ {bE ì`{º$JV {hVm| H$m g_n©U; VWm
(J) H$_©Mm[a`m| H$s pñWaVm &
AWdm
d¡km{ZH$ à~§Y H$s {ZåZ{b{IV VH$ZrH$m| H$mo g_PmBE : 6
(H$) H$m`©nÕ{V AÜ``Z;
(I) WH$mZ AÜ``Z; VWm
(J) {dôXmË_H$ nm[al{_H$ àUmbr &
Explain the following principles of General management :
(a) Unity of Command;
(b) Subordination of Individual Interest to General Interest; and
(c) Stability of Personnel.
OR
Explain the following techniques of Scientific management :
(a) Method Study;
(b) Fatigue Study; and
(c) Differential Piece-Wage System.
66/2/2
Downloaded 13
CBSE
JB© &
Mm{hE & Bggo g§JR>Z _| AYrZñWm| H$s ^y{_H$m ~‹T> JB© Am¡a A~ do A{YH$ g§»`m _|, gmW
66/2/2
Downloaded 14
above.
66/2/2
Downloaded 15
CBSE
SET-2
Code No. 66/3/2

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/3/2
Downloaded 1
CBSE
gm_mÝ` {ZX}e :
XoZm h¡ &
66/3/2
Downloaded 2
IÊS> A
SECTION A
1. à~ÝY _§o "à^mdnyU©Vm' H$m Š`m AW© h¡ ? 1

What is meant by ‘Effectiveness’ in management ?
3. {dnUZ {_l Ho$ EH$ VÎd Ho$ ê$n _| "_yë`' H$m AW© Xr{OE & 1
AWdm
Give the meaning of ‘Price’ as an element of marketing mix.
OR
4. ny±Or g§aMZm Ho$ EH$ ^mJ Ho$ ê$n _| "drZg {b{_Q>oS' Ho$ nmg > < 50 bmI H$s g_Vm A§e
JB© & 1
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he backed away.

AWdm
OR
management.
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H$s{OE & 1
AWdm
OR
of ‘Meaning’ .
IÊS> ~
SECTION B
9. à~ÝY Ho$ {Z`ÝÌU H$m`© H$s {H$Ýht VrZ {deofVmAm| H$mo g_PmBE & 3
AWdm
"O{Q>b (H«$m§{VH$) {~ÝXþ {Z`ÝÌU' H$mo EH$ CXmhaU H$s ghm`Vm go g_PmBE & 3
Explain any three features of the controlling function of management.
OR
Explain the ‘Critical Point Control’ with the help of an example.
bases.
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requirement.
12. à~§Y Ho$ {ZX©oeZ H$m`© H$s {H$Ýht VrZ {deofVmAm| H$m C„oI H$s{OE & 3
AWdm
g§àofU H$s à^mdnyU©Vm _| gwYma Ho$ {H$Ýht VrZ Cnm`m| H$m C„oI H$s{OE & 3
State any three features of directing function of management.
OR
State any three measures to improve communication effectiveness.
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IÊS> g
SECTION C
H$s nhMmZ H$s{OE &
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(a).
15. ‘{dÎmr` ~mµOma’ Ho$ {H$Ýht Mma H$m`mªo H$mo g_PmBE & 4
AWdm
^maVr` à{V^y{V Ed§ {d{Z_` ~moS>© Ho$ H$moB© Mma gwajmË_H$ VWm H$moB© Mma {Z`m_H$ H$m`mªo
H$mo g_PmBE & 4
Explain any four functions of ‘Financial Market’.
OR
Explain any four protective and any four regulatory functions of the
Securities and Exchange Board of India.
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the money market ?
17. {dnUZ Ho$ {ZåZ{b{IV H$m`mªo H$m C„oI H$s{OE : 4
(H$) ~mµOma g§~§Yr gyMZm EH${ÌV H$aZm Ed§ CZH$m {díbofU H$aZm
(I) {dnUZ {Z`moOZ
AWdm
‘‘^m¡{VH$ {dVaU _| {Z_m©VmAm| go Cn^moº$mAm| VH$ dñVwAm| Ho$ ^m¡{VH$ J_Z-AmJ_Z Ho$ Hw$N>
KQ>H$ gpå_{bV h¢ &’’ BZ KQ>H$m§o Ho$ Zm_ ~VmVo hþE BZH$m AW© Xr{OE & 4
State the following functions of marketing :
(a) Gathering and analysing market information
(b) Marketing planning
OR
‘‘Physical distribution includes some components for physically moving
the goods from manufacturers to the consumers.’’ Name and give the
meaning of these components.
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in accordance with the highest standards of personal and professional
integrity when acting on behalf of the company. Non-compliance involves
a heavy penalty including termination of employment.
‘Kinsa Retail’.
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IÊS> X
SECTION D
g_PmBE & 5
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task.
21. à~ÝY H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5

AWdm
à~ÝY Ho$ CZ {d{^Þ CÔoí`m| H$mo g_PmBE {OÝh| dh àmá H$aZm MmhVo h¢ & 5
Explain any five characteristics of management.
OR
Explain the various objectives which management seeks to achieve.
~ZmE &
C„oI H$s{OE &
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IÊS> `
SECTION E
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24. "M`Z à{H«$`m' Ho$ {d{^Þ MaUm| H$mo g_PmBE & 6

AWdm
à~ÝY H$s "{Z`w{º$ à{H«$`m' H$m`© Ho$ {d{^Þ MaUm| H$mo g_PmBE & 6
Explain the various steps in the ‘Process of Selection’.
OR
Explain the various steps in the ‘Process of Staffing’ function of
management.
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tough competition.

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CBSE
SET-2
Code No. 66/4/2

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/4/2
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gm_mÝ` {ZX}e :
CÎma XoZm h¡ &





66/4/2
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IÊS> A
SECTION A
gwPmd {X`m &
suggestion.
here.
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AWdm

OR
AWdm
OR
6. "bo~qbJ' H$m Š`m AW© h¡ ? 1
AWdm
{dnUZ {_l Ho$ EH$ KQ>H$ Ho$ ê$n _| "àdV©Z' H$mo n[a^m{fV H$s{OE & 1
What is meant by ‘Labelling’ ?
OR
Define ‘Promotion’ as an element of marketing mix.
7. "Cn^moº$m' Ho$ A{V[aº$, Eogo Xmo njm| Ho$ Zm_ Xr{OE Omo Cn`wº$ Cn^moº$m \$moa_ Ho$ g_j
{eH$m`V XO© H$a gH$Vo h¢ & 1
Besides a ‘consumer’, name any two parties who can file a complaint
before the appropriate consumer forum.
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nhMm{ZE & 1
above situation.
IÊS> ~
SECTION B
9. {Z`moOZ {H$g àH$ma Ñ‹T>Vm CËnÞ H$aVm h¡ VWm aMZmË_H$Vm H$mo H$_ H$aVm h¡ ? g_PmBE & 3
How does planning lead to rigidity and reduce creativity ? Explain.
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11. à^mdnyU© gåàofU H$s ~mYmAm| H$mo Xÿa H$aZo Ho$ {H$Ýht VrZ Cnm`m§| H$m C„oI H$s{OE & 3
AWdm
à~ÝY Ho$ {ZX©oeZ H$m`© _| EH$ n`©dojH$ H$s ^y{_H$m H$m C„oI H$s{OE & 3
State any three measures to overcome barriers to effective
communication.
OR
State the role of supervisor in the directing function of management.
R>rH$ àH$ma go H$m`© H$a ahm Wm VWm H$m`© H$s _mÌm Yrao -Yrao VWm ñWm`r ê$n go ~‹T> ahr
g_PmBE & 3
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the requirements.
AWdm
g_PmBE & 3
OR
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CBSE
IÊS> g
SECTION C
14. Cn^moº$mAm| Ho$ {hVm| Ho$ g§ajU Ed§ àdV©Z Ho$ {bE µJ¡a-gaH$mar g§JR>Zm| Ûmam {Zînm{XV {H$E
OmZo dmbo {H$Ýht Mma H$m`mªo H$m C„oI H$s{OE & 4
AWdm
EH$ Cn^moº$m H$mo dñVw Ed§ godmAm| H$m H«$`, Cn`moJ Ed§ Cn^moJ H$aVo g_` Hw$N>
CÎmaXm{`Ëdm| H$mo Ü`mZ _| aIZm Mm{hE & EH$ Cn^moº$m Ho$ Eogo {H$Ýht Mma CÎmaXm{`Ëdm| H$m
C„oI H$s{OE & 4
State any four functions performed by non-governmental organisations
for protection and promotion of interest of consumers.
OR
A consumer should keep in mind certain responsibilities while
purchasing, using and consuming goods and services. State any four such
responsibilities of a consumer.
{H$`m J`m &
candidate.
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{e{jV H$aVm h¡ &
H$s{OE &
g_PmBE & 4
case.
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competitors.

(J) VabVm (K) ànÌ
AWdm
following basis :
OR
following basis :
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MmoH$a`wº$ Johÿ± Ho$ {~ñHw$Q> ~ZmZo Ho$ {bE "hoëXr {~pñH$Q²>g' Zm_ H$s H$ånZr H$s ñWmnZm
{H$`m & 4
IÊS> X
SECTION D
àñVmd XoH$a bw^mVo h¢ & àdoe ñVa na {Z`wº$ {H$E OmZo dmbo H$_©Mm[a`m| H$s ^Vu Mb -H$a
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department takes care to select, train, motivate and retain the employees.
Currently, it has 170 full time employees and 30 part time employees.
‘Srijan’ atta.
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22. à~ÝY H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5

AWdm
"g_Ýd`' H$m Š`m AW© h¡ ? EH$ g§JR>Z _| g_Ýd` Š`m| _hÎdnyU© h¡ ? g_PmBE & 5
Explain any five characteristics of management.
OR
What is meant by ‘Coordination’ ? Why is coordination important in an
organization ? Explain.
IÊS> `
SECTION E
H$s EH$ {deof à{ejU BH$mB© H$s ñWmnZm H$s Ohm± H$_©Mm[a`m| H$mo gd©loîR> {d{Y grIZo Ho$
h¢ &
g\$bVm àXmZ H$s &
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24. "Am¡nMm[aH$ g§JR>Z' Ed§ "AZm¡nMm[aH$ g§JR>Z' _| {H$Ýht N>: AmYmam| na AÝV^}X H$s{OE & 6
AWdm
à~ÝY Ho$ {Z`moOZ H$m`© H$s {H$Ýht Mma gr_mAm| H$mo g_PmBE & 6
Differentiate between ‘Formal Organization’ and ‘Informal Organization’
on any six bases.
OR
Explain any four limitations of planning function of management.
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àXmZ H$aVr hmo &
H$mo nhMm{ZE &
work experience.
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CBSE
SET-2
Code No. 66/5/2

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
66/5/2
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CBSE
gm_mÝ` {ZX}e :
XoZm h¡ &
66/5/2
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IÊS> A
SECTION A
H$m gwPmd Xr{OE & 1
of the equipment.
66/5/2
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CBSE
³¶m H$ao &
gH$Vm h¡ & 1
6. ‘Am¡nMm[aH$ g§JR>Z’ H$m ³¶m AW© h¡ ? 1

AWdm
‘AZm¡nMm[aH$ g§JR>Z’ H$m ³¶m AW© h¡ ? 1
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What is meant by ‘Formal Organisation’ ?

OR
What is meant by ‘Informal Organisation’ ?
7. EH$ ‘H$m¡eb narjm’ VWm EH$ ‘ì¶{³VËd narjm’ ‘| AÝV^}X H$s{OE & 1
AWdm
‘^Vu ’ Ed§ ‘M¶Z’ ‘| AÝV^}X H$s{OE & 1
Differentiate between an ‘Aptitude Test’ and a ‘Personality Test’.
OR
Differentiate between ‘Recruitment’ and ‘Selection’.
8. ‘ã¶mO AmdaU AZwnmV’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVm h¡ ? 1
AWdm
‘G$U godm AmdaU AZwnmV’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVm h¡ ? 1
How does ‘Interest Coverage Ratio’ affect the capital structure of an
enterprise ?
OR
How does ‘Debt Service Coverage Ratio’ affect the capital structure of an
enterprise ?
IÊS> ~
SECTION B
66/5/2
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EH$ à^mdr Q>r‘ ~ZmZo Ho$ {bE dh H$‘©Mm[a¶m| H$mo Cn`wº$ H$m¶© -na-à{ejU ^r àXmZ H$aVm
h¡ &
and gives feedback.
of this market.
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12. ‘g§JR>Z’ à{H«$¶m Ho$ àW‘ VrZ MaUm| H$mo g‘PmBE & 3
AWdm
à~ÝY Ho$ ‘g§JR>Z’ H$m¶© Ho$ ‘hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g‘PmBE & 3
Explain the first three steps in the process of ‘organising’.
OR
Explain any three points of importance of ‘organising’ function of
management.
13. ‘{Z¶§ÌU’ Ho$ ‘hÎd Ho$ {ZåZ{b{IV {~ÝXþAm| H$mo g‘PmBE :

(i) g§JR>ZmË‘H$ bú¶m| H$s àm{ßV;
(i) ‘mZH$m| H$s ¶WmW©Vm H$mo Am±H$Zm; VWm
(iii) g§gmYZm| H$m à^mdnyU© Cn¶moJ & 3
AWdm
‘dmñV{dH$ {ZînmXZ H$s ‘mn’ Ho$ ~mX {Z¶§ÌU à{H«$¶m Ho$ MaUm| H$mo g‘PmBE & 3
Explain the following points of importance of ‘controlling’ :
(i) Accomplishing organisational goals;
(ii) Judging accuracy of standards; and
(iii) Making efficient use of resources.
OR
Explain the steps in the controlling process after ‘measurement of actual
performance’.
IÊS> g
SECTION C
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{‘Ì Ho$ ~oQ>o, ào‘, H$mo boImH$ma {Z¶w³V H$a bo Omo {H$ Bg nX Ho$ {bE nyU© ê$n go ¶mo½¶ h¡ &
by the institute.
the above case.
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(XþamMma) H$aZo Ama§^ H$a {XE & BZ ì¶mnma XþamMmam| VWm AnamYm| Zo {ZdoeH$m| Ho$ {dídmg
{ZU©¶ {b¶m &
{b¶m J¶m &
H$s{OE & 4
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to set up.
part (a) above.
management.
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AWdm
H$mo g‘PmBE & 4
activity.
OR
19. g§JR>Z Ho$ {bE à{ejU Ho$ {H$Ýht Mma bm^m| H$m CëboI H$s{OE & 4
AWdm
‘mZd g§gmYZ à~ÝYH$ Ûmam {Zînm{XV H$s OmZo dmbr {H$Ýht AmR> {d{eîQ> {H«$¶mAm| Ed§
H$V©ì¶m| H$m CëboI H$s{OE & 4
State any four benefits of training to the organisation.

OR
State any eight specialised activities and duties performed by Human
Resource Manager.
IÊS> X
SECTION D
20. ‘mQ>m Am°Q>mo {b{‘Q>oS> {d{^Þ àH$ma Ho$ dm{UpÁ¶H$ dmhZm| Ho$ {Z‘m©Vm h¢ & {nN>bo df© Ho$ Xm¡amZ
gånyU© Xoe Ho$ AnZo H$m¶m©b¶m| ‘| ¶moOZm H$m nmbZ H$aZo Ho$ {ZX}e {XE & {~H«$s ‘| {Za§Va
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VH$ZrH$m| ‘| EH$ VH$ZrH$ {Z¶w³V {H$E OmZo dmbo H$‘©Mm[a¶m| H$s g§»¶m {ZYm©[aV H$aVr h¡ ;
Ed§ g‘PmBE & 5
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22. ‘amoµOJma gmjmËH$ma’ Ho$ ~mX M¶Z à{H«$¶m Ho$ MaUm| H$mo g‘PmBE & 5
AWdm
‘M¶Z’ Ho$ ~mX {Z¶w{³VH$aU H$s à{H«$¶m Ho$ MaUm| H$mo g‘PmBE & 5
Explain the steps in the selection process after ‘Employment Interview’.
OR
Explain the steps in the staffing process after ‘Selection’.
IÊS> ¶
SECTION E
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g‘P nmVo Wo &
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communication.
25. à~ÝY Ho$ {gÕm§Vm| Ho$ ‘hÎd na àH$me S>mbZo dmbo {H$Ýht Mma {~ÝXþAm| H$mo g‘PmBE & 6
AWdm
à~ÝY Ho$ ‘hÎd na àH$me S>mbZo dmbo {H$Ýht Mma {~ÝXþAm| H$mo g‘PmBE & 6
Explain any four points that highlight the significance of principles of

management.
OR
Explain any four points that highlight the significance of management.
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CBSE
SET – 3
H$moS> Z§.
Series : BVM/1
Code No. 66/1/3
 .    -  -
   
Roll No.
       -    15  

 -            -  -   
       -  25   
         ,      
  -     15        -     10.15 
   10.15   10.30     -        
-      
 
BUSINESS STUDIES
  : 3    : 80
  :
(i)       – , , ,    
(ii)  ‘’  1    1  8            
(iii)  ‘’  3    9  13     50-75   
(iv)  ‘’  4    14  19      120    
(v)  ‘’  5    20  22      150    
(vi)  ‘’  6    23  25      200    
(vii)     -   ,     3  ,   
2      2  ,    1    :   1   
               
66/1/3 1 P.T.O.

 ‘’
Section – A
1.                 
             ,    
 , -         
                 
            1
66/1/3 2

2.         ‘ ’     1

   ‘ ’     ?
OR
3.        ‘’         
                  
                  -
    -      :         
   
                 1
4.         ‘ ’     1

‘ ’     ?

OR
66/1/3 3 P.T.O.

5. ‘  ’     1

‘’    

OR
6.    1987             
         :        
        , , , -     
 -                
  :                
        
               
    1

7.        -     ? 1
66/1/3 4

8.      ,          
                
             ‘ ’  
        
        1
of recruitment.
 ‘’
Section – B
9.     ‘ ’           
                  
                    
                 
  
                  
            -      
          ,       
                 
    
              4,000   
                    
                   
          ,      
                 ,
                  
                  
   3
66/1/3 5 P.T.O.

for purchasing.
10. ‘-’  ‘ ’  -        

      ? 3
11.              3

           
Give the meaning of Financial Management. State its main objective.
OR
State any three points of importance of financial planning.
12. ‘     ’   3


“        ”          
            
‘Co-ordination is the essence of management.’ Explain.
OR
‘Art is concerned with personal application of knowledge.’ In the light of this
statement compare all the features of management with art and prove that it is an art.
66/1/3 6

13.                
    ‘’         
   ,        ,      
       ,         
              ,    ,
                  
                   
                   
               -  -,
    ‘’     -     
        3
(i)               
(ii)            
case.
66/1/3 7 P.T.O.

 ‘’
Section – C
14.                    4

   ‘’  ‘’        
(i)  
(ii)   
(iii) 
(iv) 
Price of a product is influenced by many factors. Explain any four such factors.
OR
Distinguish between ‘Product’ and ‘Production’ concepts of marketing philosophies
on the following bases :
(i) Starting Point ;
(ii) Main Focus ;
(iii) Means ;
(iv) Ends.
15.       -         
                
               
          90%          
                 
            -    
                 
        
              4
66/1/3 8

above para.
16.                
              
               , 
                    
   -            
                  
         , :  : 
       :          
                   
                   
         
                4
66/1/3 9 P.T.O.

17.                 
                 
 500           10     
         450        470 
       460           
      -     4
()                    
  
()                  
electricity.
18. ‘’     ?          
       4

‘ ’            
What is meant by ‘Decentralisation’ ? State any three points that highlight the
importance of decentralization in an organization.
OR
Give the meaning of ‘Formal Organisation’. State it’s any three advantages.
66/1/3 10

19.                    
                
               ,  
                 
     -  ,          
   -              
     ,            
           
               
                4

investments.
 ‘’
Section – D
20.    -              
,   -         
     -         -  
220   230    ,            
     ,             -
       90   260       
     ,             
     -           
               
() -       
()                  5
66/1/3 11 P.T.O.

above para.
21.                 
         -  , ,    
              
             -      
                 
            
              
   5

complete the jobs.
organisation ?
66/1/3 12

22.        

()  , 
()   5

            
(i)    , 
(ii)             
Explain the following techniques of scientific management :
(a) Motion Study ; and
(b) Time Study ;
OR
Explain how principles of management help the managers :
(i) in taking scientific decisions ; and
(ii) in providing the managers with useful insights into real world situations.
 ‘’
Section – E
23. ,           /   
      ,   –
‘  –    ’,            
           ,  
                 
                  
               
                  
     ‘ ’         
             
               
‘ ’           6
66/1/3 13 P.T.O.


seeking a remedy.
24.  ,             
                 
    , ,          
                   
              - 
                 
        -      
        14          
           ?       
                 
              
                 
                  
       10%     -   
(i)                 
                 
          
(ii)           6
66/1/3 14


25. ‘                 ’
       6

                 
             
‘Determining the overall cost of capital and the financial risk of the enterprise depends
upon various factors.’ Explain any six such factors.
OR
You are the Finance Manager of a newly established manufacturing company. Explain
any six factors that you will consider while determining the fixed capital requirements
of the company.
_____________
66/1/3 15 P.T.O.

66/1/3 16

SET-3
Code No. 66/2/3

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/2/3
Downloaded 1
CBSE
gm_mÝ` {ZX}e :
XoZm h¡ &
66/2/3
Downloaded 2
IÊS> A
SECTION A
1. "CX²J_' Ho$ AmYma na "A{YH$ma' Am¡a "CÎmaXm{`Ëd' _| AÝVa ñnîQ> H$s{OE & 1
AWdm
"A§VaU' Ho$ AmYma na "CÎmaXm{`Ëd' VWm "CÎmaXo`Vm' _| AÝVa ñnîQ> H$s{OE & 1
Differentiate between ‘Authority’ and ‘Responsibility’ on the basis of
‘origin’.
OR
Distinguish between ‘Responsibility’ and ‘Accountability’ on the basis of
‘delegation’.
2. ‘‘< 10,000 _yë` H$s dñVwAm| H$m H«$` H$s{OE VWm < 5,000 H$m {S>ñH$mC§Q> dmCMa àmßV
H$s{OE &’’ {dH«$` àdV©Z J{V{d{Y H$mo nhMm{ZE & 1
‘‘Purchase goods worth < 10,000 and get a discount voucher of < 5,000.’’
Identify the sales promotion activity.
à~ÝYH$  {dZ` VWm {dÎm à~ÝYH$  A{XV h¢ & do Xmg Ûmam ~ZmB© JB© Zr{V`m| H$mo
g_PVo h¢, CZH$m {díbofU H$aVo h¢, Bgo AmídñV H$aVo h¢ {H$ CZHo$ {d^mJ _| Cn`wº$ _mZd
e{º$ hmo, CÝh| Amdí`H$ H$m`© Xm{`Ëd gm¢nVo h¢ VWm BpÀN>V CÔoí`m| H$s àm{ßV Ho$ {bE CÝh|
66/2/3
Downloaded 3
CBSE
4. "{Z`_' H$m Š`m AW© h¡ ? 1
AWdm
"g§JR>Z' H$mo n[a^m{fV H$s{OE & 1
What is meant by ‘Rule’ ?
OR
AWdm
OR
Ho$ ê$n _| H$m`© H$a ahm h¡ & dh Xg à{e{jV H$m_Jmam| H$m n`©dojU H$m`© H$aVm h¡, Omo
bonQ>m°n H$s {d{^Þ àH$ma H$s Agoå~br J{V{d{Y`m| H$m {ZînmXZ H$aVo h¢ & EH$ {XZ O~
dh H$m_Jmam| Ho$ H$m`© H$m n`©dojU H$a ahm Wm, CgZo EH$ H$m_Jma AemoH$ H$mo H$hm {H$
CgHo$ H$m`© _| gwYma bm`m Om gH$Vm h¡ & AemoH$ Zo H$_b H$s {Q>ßnUr H$mo g_Pm {H$
CgH$m H$m`© AÀN>m Zht Wm &
66/2/3
Downloaded 4
n‹S>Vm &
each other.
IÊS> ~
SECTION B
9. "à{V^y{V ~mµOma _| C{MV àWmAm| VWm AmMma g§{hVm H$mo ~‹T>mdm XoZm' ^maVr` à{V^y{V VWm
66/2/3
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CBSE
AWdm
management.
OR
(H$) CX²J_;
(I) A{YH$ma; VWm
(J) ZoV¥Ëd &
AWdm
{ZåZ{b{IV {~ÝXþAm| Ho$ AmYma na H$m`m©Ë_H$ g§aMZm VWm {d^mJr` g§aMZm _| A§V a
ñnîQ> H$s{OE : 3
(H$) g_Ýd`;
(J) bmJV &
the following :
(a) Origin;
(b) Authority; and
(c) Leadership.
OR
(a) Coordination;
(c) Cost.
12. "OrdZd¥{Îm {dH$mg Ho$ gwAdga' VWm "nX gwajm' H$mo µJ¡a-{dÎmr` A{^àoaH$m| Ho$ ê$n _|
g_PmBE & 3
Explain ‘Career Advancement Opportunity’ and ‘Job Security’ as
non-financial incentives.
66/2/3
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~XbZm h¡ Vm{H$ ~mµOma _| à{V`mo{JVm H$m gm_Zm {H$`m Om gHo$ Š`m|{H$ AÝ` à{V`moJr H«o$Z
g_PmBE & 3
above.
IÊS> g
SECTION C
14. ì`mdgm{`H$ n`m©daU Ho$ {ZåZ{b{IV Am`m_m| H$mo g_PmBE : 4

(H$) amOZr{VH$ n`m©daU; VWm
(I) gm_m{OH$ n`m©daU &
AWdm
^maVr` ì`dgm` Ed§ CÚmoJ na à^md S>mbZo dmbo {ZåZ{b{IV Am{W©H$ gwYmam| H$mo
g_PmBE : 4
(H$) CXmarH$aU; VWm
(I) d¡ídrH$aU &
66/2/3
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CBSE
Explain the following dimensions of business environment :

(a) Political Environment; and
(b) Social Environment.
OR
Explain the following economic reforms which had an impact on Indian
Business and Industry :
(a) Liberalisation; and
(b) Globalisation.
purpose.
this market.
66/2/3
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16. Cn^moº$m g§ajU A{Y{Z`_, 1986 Ho$ àmdYmZm| Ho$ AZwgma "Cn^moº$m' H$s n[a^mfm Xr{OE & 4
AWdm
Eogr {H$Ýht AmR> amhVm| H$m CëboI H$s{OE Omo Cn^moº$m H$mo CnbãY h¢, `{X AXmbV
{eH$m`V H$s `WmW©Vm go g§VwîQ> hmo & 4
Define a ‘Consumer’ according to the provisions of the Consumer
Protection Act, 1986.
OR
State any eight reliefs available to the consumer, if the court is satisfied
about the genuineness of the complaint.
promotion.
66/2/3
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CBSE
{dH$ën
ny±Or T>m±Mm
I (<) II (<) III (<)
g_Vm 40,00,000 30,00,000 10,00,000
G$U 0 10,00,000 30,00,000

G$U na ã`mO Xa 9%
H$a Xa 30%
CR>m gH$Vr h¡ ?
Capital Alternative
Equity 40,00,000 30,00,000 10,00,000
Debt 0 10,00,000 30,00,000
Tax Rate 30%
66/2/3
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IÊS> X
SECTION D
20. à~§Y Ho$ {gÕm§Vm| Ho$ _hÎd Ho$ {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
AWdm
à~§Y H$mo EH$ noeo Ho$ ê$n _| g_PmBE & 5
Explain any five points of importance of principles of management.
OR
Explain management as a profession.
66/2/3
Downloaded 11
CBSE

paragraph.
taken.
66/2/3
Downloaded 12
IÊS> `
SECTION E
23. gm_mÝ` à~§Y Ho$ {ZåZ{b{IV {gÕm§Vm| H$mo g_PmBE : 6
(H$) gmonmZ ûm¥§Ibm;

(I) g_Vm; VWm
(J) nhb &
AWdm
d¡km{ZH$ à~§Y Ho$ {H$Ýht VrZ {gÕm§Vm| H$mo g_PmBE & 6
Explain the following principles of general management :
(a) Scalar Chain;
(b) Equity; and
(c) Initiative.
OR
Explain any three principles of scientific management.
Mm{hE & Bggo g§JR>Z _| AYrZñWm| H$s ^y{_H$m ~‹T> JB© Am¡a A~ do A{YH$ g§»`m _| , gmW
66/2/3
Downloaded 13
CBSE
above.
66/2/3
Downloaded 14
JB© &
66/2/3
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CBSE
SET-3
Code No. 66/3/3

 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/3/3
Downloaded 1
CBSE
gm_mÝ` {ZX}e :
XoZm h¡ &
66/3/3
Downloaded 2
IÊS> A
SECTION A
1. "ì`{º$`m| Ûmam à~ÝY' H$m Š`m AW© h¡ ? 1

AWdm
"àMmbZm| Ûmam à~ÝY' H$m Š`m AW© h¡ ? 1
What is meant by ‘Management of People’ ?
OR
What is meant by ‘Management of Operations’ ?
2. ny±Or g§aMZm Ho$ EH$ ^mJ Ho$ ê$n _| "drZg {b{_Q>oS' Ho$ nmg > < 50 bmI H$s g_Vm A§e
JB© & 1
he backed away.
66/3/3
Downloaded 3
CBSE

AWdm
OR
management.
H$s{OE & 1
AWdm
OR
of ‘Meaning’.
66/3/3
Downloaded 4
7. EH$ g§JR>Z AnZo H$_©Mm[a`m| H$s "_mZ-gå_mZ (à{VîR>m) Amdí`H$VmAm|' H$mo H¡$go g§VwîQ>
H$aVm h¡ ? CëboI H$s{OE & 1
How does an organisation satisfy ‘Esteem Needs’ of its employees ? State.
IÊS> ~
SECTION B
9. {Z`ÝÌU Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 3
AWdm
EH$ CXmhaU H$s ghm`Vm go "AndmX Ûmam à~ÝY' H$mo g_PmBE & 3
Explain any three points of importance of controlling.
OR
Explain ‘Management by Exception’ with the help of an example.
66/3/3
Downloaded 5
CBSE

requirement.
66/3/3
Downloaded 6
12. EH$ H$ånZr Ho$ ny±Or ~OqQ>J {ZU©` H$mo à^m{dV H$aZo dmbo {H$Ýht VrZ H$maH$m| H$mo
g_PmBE & 3
AWdm
{dÎmr` {Z`moOZ Ho$ Xmohao CÔoí`m| H$mo g_PmBE & 3
Explain any three factors affecting capital budgeting decision of a
company.
OR
Explain the twin objectives of financial planning.
bases.
IÊS> g
SECTION C
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15. eoà ~mµOma _| ì`mnm[aH$ à{H«$`m H$mo g_PmBE & 4

AWdm
^maVr` à{V^y{V Ed§ {d{Z_` ~moS>© H$s ñWmnZm Ho$ {H$Ýht Mma CÔoí`m| H$mo g_PmBE & 4
Explain the trading procedure on a stock exchange.
OR
Explain any four objectives of establishing Securities and Exchange
Board of India.
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H$s nhMmZ H$s{OE &
(a).
17. "bo~qbJ' Ho$ {H$Ýht Mma H$m`mªo H$m C„oI H$s{OE & 4
AWdm
{dVaU ûm¥§Ibm Ho$ M`Z H$mo {ZYm©[aV H$aZo dmbo {H$Ýht Mma H$maH$m| H$m C„oI H$s{OE & 4
State any four functions of ‘Labelling’.
OR
State any four factors determining the choice of channels of distribution.
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the money market ?
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in accordance with the highest standards of personal and professional
integrity when acting on behalf of the company. Non-compliance involves
a heavy penalty including termination of employment.
‘Kinsa Retail’.
IÊS> X
SECTION D
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g_PmBE & 5


task.
21. "à~ÝY' H$m Š`m AW© h¡ ? Cƒ ñVar` à~ÝY Ho$ {H$Ýht Mma H$m`mªo H$m C„oI H$s{OE & 5
AWdm
"g_Ýd`' H$m Š`m AW© h¡ ? {H$Ýht Mma {~ÝXþAm§o H$s ghm`Vm go g_Ýd` Ho$ _hÎd H$m
CëboI H$s{OE & 5
What is meant by ‘Management’ ? State any four functions of top level
management.
OR
What is meant by ‘Coordination’ ? State its importance with the help of
any four points.
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~ZmE &
C„oI H$s{OE &


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IÊS> `
SECTION E
24. H$_©Mm[a`m| Ho$ {ZînmXZ _| gwYma Ho$ {bE CÝh| A{^ào[aV H$aZo _| à`wº$ {H$Ýht N>…
µJ¡a-_m¡{ÐH$ A{^àoaH$m| H$m dU©Z H$s{OE & 6
AWdm
‘‘n`©dojH$ Ho$ H$m`© VWm CZH$m {ZînmXZ EH$ g§JR>Z Ho$ {bE ~hþV _hÎdnyU© hmoVm h¡ Š`m§o{H$
dh H$m_Jmam| Ho$ gmW àË`j ê$n go Ow‹S>m hmoVm h¡ O~{H$ AÝ` à~ÝYH$m| H$m {ZåZ ñVar`
H$m_Jmam| Ho$ gmW H$moB© àË`j gå~ÝY Zht hmoVm &’’ Bg H$WZ Ho$ g§X^© _| n`©dojH$ Ho$
{H$Ýht N>: H$m`mªo H$mo g_PmBE & 6
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Describe any six non-monetary incentives that are used to motivate the
employees to improve their performance.
OR
‘‘The functions and performance of the supervisor are vital to an
organisation because he is directly related with the workers whereas
other managers have no direct touch with bottom level workers.’’ In the
light of this statement, explain any six functions of a supervisor.
tough competition.
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SET-3
Code No. 66/4/3

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/4/3
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gm_mÝ` {ZX}e :
CÎma XoZm h¡ &





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IÊS> A
SECTION A
1. `{X Cn^moº$m Ý`m`mb` {eH$m`V H$s dmñV{dH$Vm go g§VwîQ> h¡, Vmo Cn^moº$m H$mo CnbãY
{H$Ýht Xmo amhVm| H$m C„oI H$s{OE & 1
State any two reliefs available to the consumer if the consumer court is
satisfied about the genuineness of the complaint.
nhMm{ZE & 1
above situation.
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gwPmd {X`m &
suggestion.
here.
AWdm
OR
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AWdm
OR
8. "{dH«$` àdV©Z' H$mo n[a^m{fV H$s{OE & 1

AWdm
Define ‘Sales Promotion’.
OR
IÊS> ~
SECTION B
R>rH$ àH$ma go H$m`© H$a ahm Wm VWm H$m`© H$s _mÌm Yrao -Yrao VWm ñWm`r ê$n go ~‹T> ahr
g_PmBE & 3
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the requirements.
AWdm
g_PmBE & 3
OR
11. Š`m {Z`moOZ g\$bVm H$s Jma§Q>r XoVm h¡ ? g_PmBE & 3
Does planning guarantee success ? Explain.
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13. à^mdr g§àofU Ho$ {H$Ýht VrZ ì`{º$JV AdamoYm| H$m dU©Z H$s{OE & 3
AWdm
ZoV¥Ëd H$s "{Za§Hw$e e¡br' H$m dU©Z H$s{OE & 3
Describe any three personal barriers to effective communication.
OR
Describe ‘Autocratic style’ of leadership.
IÊS> g
SECTION C
{e{jV H$aVm h¡ &
H$s{OE &
g_PmBE & 4
case.
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competitors.

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(J) VabVm (K) ànÌ
AWdm
following basis :
OR
following basis :
MmoH$a`wº$ Johÿ± Ho$ {~ñHw$Q> ~ZmZo Ho$ {bE "hoëXr {~pñH$Q²>g' Zm_ H$s H$ånZr H$s ñWmnZm
{H$`m & 4
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18. Cn^moº$m Ho$ {ZåZ A{YH$mam| H$mo g_PmBE : 4

(H$) M`Z H$m A{YH$ma; VWm
(I) Cn^moº$m {ejm H$m A{YH$ma &
AWdm
"Cn^moº$m g§ajU' H$m Š`m AW© h¡ ? ì`dgm` H$s ÑpîQ> go Cn^moº$m g§ajU Ho$ _hÎd Ho$
{H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 4
Explain the following rights of a consumer :
(a) Right to Choose; and
(b) Right to Consumer Education.
OR
What is meant by ‘Consumer Protection’ ? Explain any three points of
importance of consumer protection from the business point of view.
{H$`m J`m &
candidate.
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IÊS> X
SECTION D
20. à~§Y {d{^Þ CÔoí`m| H$mo àmá H$aZm MmhVm h¡ & BZ CÔoí`m| H$mo g_PmBE & 5
AWdm
"g_Ýd` g_mZ CÔoí` H$s àm{á _| gm_y{hH$ à`mgm| H$mo EH$Vm àXmZ H$aZo H$m ì`dpñWV
Am`moOZ h¡ &' Bg H$WZ Ho$ g§X^© _|, g_Ýd` Ho$ _hÎd Ho$ {H$Ýht nm±M {~ÝXþAm§o H$mo
g_PmBE & 5
Management seeks to achieve various objectives. Explain these objectives.
OR
‘Co-ordination is the orderly arrangement of group efforts to provide
unity of action in the pursuit of common purpose.’ In the light of this
statement, explain any five points of importance of coordination.
àñVmd XoH$a bw^mVo h¢ & àdoe ñVa na {Z`wº$ {H$E OmZo dmbo H$_©Mm[a`m| H$s ^Vu Mb-H$a
department takes care to select, train, motivate and retain the
employees. Currently, it has 170 full time employees and 30 part time
employees.
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‘Srijan’ atta.
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IÊS> `
SECTION E
àXmZ H$aVr hmo &
H$mo nhMm{ZE &
work experience.
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H$s EH$ {deof à{ejU BH$mB© H$s ñWmnZm H$s Ohm± H$_©Mm[a`m| H$mo gd©loîR> {d{Y grIZo Ho$
h¢ &
g\$bVm àXmZ H$s &
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25. "H$m`©dmhr H$s d¡H$pënH$ {d{Y`m| H$s nhMmZ' Ho$ ~mX {Z`moOZ à{H«$`m Ho$ MaUm| H$mo
g_PmBE & 6
AWdm
"Ano{jV bú`m| H$s àm{á Ho$ {bE g§JR>Z à{H«$`m _| ûm¥§Ibm~Õ MaU gpå_{bV h¢ &' BZ
Explain the steps in the planning process after ‘identifying alternative
courses of action’.
OR
‘The process of organising involves a series of steps in order to achieve

the desired goals.’ Explain these steps.
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SET-3
Code No. 66/5/3

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
66/5/3
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gm_mÝ` {ZX}e :
XoZm h¡ &
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IÊS> A
SECTION A
³¶m H$ao &
gH$Vm h¡ & 1
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H$m gwPmd Xr{OE & 1
of the equipment.
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6. ‘H$m¶m©Ë‘H$ T>m±Mo’ H$m AW© Xr{OE & 1

AWdm
‘{d^mJmË‘H$ T>m±Mo’ H$m AW© Xr{OE & 1
Give the meaning of ‘Functional Structure’.
OR
Give the meaning of ‘Divisional Structure’.
7. ‘ì¶mnma narjm’ Ed§ ‘A{^é{M narjm’ ‘| AÝV^}X H$s{OE & 1

AWdm
‘AZwñWmnZ’ VWm ‘A{^{dÝ¶mg’ ‘| AÝV^}X H$s{OE & 1
Differentiate between a ‘Trade Test’ and an ‘Interest Test’.
OR
Differentiate between ‘Placement’ and ‘Orientation’.
8. ‘amoH$‹S> àdmh pñW{V’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVr h¡ ? 1
AWdm
‘{Zdoe na àË¶m¶’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVm h¡ ? 1
How does ‘Cash Flow Position’ affect capital structure of an enterprise ?
OR
How does ‘Return on Investment’ affect capital structure of an
enterprise ?
IÊS> ~
SECTION B
of this market.
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EH$ à^mdr Q>r‘ ~ZmZo Ho$ {bE dh H$‘©Mm[a¶m| H$mo Cn`wº$ H$m¶© -na-à{ejU ^r àXmZ H$aVm
h¡ &
and gives feedback.
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12. ‘A§VaU’ Ho$ VrZ Amdí¶H$ VÎdm| H$mo g‘PmBE & 3
AWdm
g‘PmBE {H$ à^mdr A§VaU {H$g àH$ma (i) à^mdr à~ÝY; (ii) H$‘©Mm[a¶m| Ho$ {dH$mg; VWm
(iii) CÎm‘ gm‘§Oñ¶ H$s Amoa bo OmVm h¡ & 3
Explain the three essential elements of ‘delegation’.
OR
Explain how effective delegation leads to : (i) Effective management;
(ii) Employee development; and (iii) Better co-ordination.
13. ‘{Z¶ÝÌU’ Ho$ ‘hÎd Ho$ {ZåZ{b{IV {~ÝXþAm| H$mo g‘PmBE :
(i) H$‘©Mm[a¶m| H$s A{^àoaUm ‘| gwYma;
(ii) AmXoe Ed§ AZwemgZ H$s gw{ZpíMVVm; VWm
(iii) H$m¶© ‘| g‘Ýd¶ H$s gw{dYm & 3
AWdm
à~ÝY Ho$ ‘{Z¶moOZ’ Ed§ ‘{Z¶§ÌU’ H$m¶m] Ho$ gå~ÝY H$mo g‘PmBE & 3
Explain the following points of importance of ‘controlling’ :
(i) Improving employee motivation;
(ii) Ensuring order and discipline; and
(iii) Facilitating co-ordination in action.
OR
Explain the relationship between ‘planning’ and ‘controlling’ functions of
management.
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IÊS> g
SECTION C
(XþamMma) H$aZo Ama§^ H$a {XE & BZ ì¶mnma XþamMmam| VWm AnamYm| Zo {ZdoeH$m| Ho$ {dídmg
{ZU©¶ {b¶m &
{b¶m J¶m &
H$s{OE & 4
to set up.
part (a) above.
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{‘Ì Ho$ ~oQ>o, ào‘, H$mo boImH$ma {Z¶w³V H$a bo Omo {H$ Bg nX Ho$ {bE nyU© ê$n go ¶mo½¶ h¡ &
by the institute.
the above case.
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management.
AWdm
H$mo g‘PmBE & 4
activity.
OR
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19. ^Vu Ho$ AmÝV[aH$ òmoVm| Ho$ {H$Ýht Mma bm^m| H$m CëboI H$s{OE & 4
AWdm
^Vu Ho$ AmÝV[aH$ òmoVm| H$s {H$Ýht Mma gr‘mAm| H$m CëboI H$s{OE & 4
State any four benefits of internal sources of recruitment.
OR
State any four limitations of internal sources of recruitment.
IÊS> X
SECTION D
VH$ZrH$m| ‘| EH$ VH$ZrH$ {Z¶w³V {H$E OmZo dmbo H$‘©Mm[a¶m| H$s g§»¶m {ZYm©[aV H$aVr h¡ ;
Ed§ g‘PmBE & 5
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21. ‘mQ>m Am°Q>mo {b{‘Q>oS> {d{^Þ àH$ma Ho$ dm{UpÁ¶H$ dmhZm| Ho$ {Z‘m©Vm h¢ & {nN>bo df© Ho$ Xm¡amZ
gånyU© Xoe Ho$ AnZo H$m¶m©b¶m| ‘| ¶moOZm H$m nmbZ H$aZo Ho $ {ZX}e {XE & {~H«$s ‘| {Za§Va
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22. à~ÝY Ho$ EH$ H$m¶© Ho$ ê$n ‘| ‘{ZX}eZ’ H$mo n[a^m{fV H$s{OE & BgH$s {deofVmAm| H$mo
g‘PmBE & 5
AWdm
‘à{ejU’ H$mo n[a^m{fV H$s{OE & à{ejU H$s {ZåZ{b{IV {d{Y¶m| H$mo g‘PmBE :
(i) Amapå^H$ (B§S>³eZ) à{ejU;
(ii) àH$moîR> à{ejU;
(iii) à{ejUmWu à{ejU; VWm
(iv) à{ejwVm (B§Q>Z©{en) à{ejU & 5
Define ‘Directing’ as a function of management. Explain its features.
OR
Define ‘Training’. Explain the following methods of training :
(i) Induction Training;
(ii) Vestibule Training;
(iii) Apprenticeship Training; and
(iv) Internship Training.
IÊS> ¶
SECTION E
g‘P nmVo Wo &
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communication.
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25. à~ÝY Ho$ {ZåZ{b{IV {gÕm§Vm| H$mo g‘PmBE : 6
(i) H$m¶© {d^mOZ;
(ii) {ZX}e H$s EH$Vm; VWm
(iii) gmonmZ ûm¥§Ibm &
AWdm
à~ÝY Ho$ {ZåZ{b{IV d¡km{ZH$ {gÕm§Vm| H$mo g‘PmBE : 6
(i) {dkmZ nÕ{V, Z {H$ A§JyR>m Q>oH$ {Z¶‘;
(ii) gh¶moJ, Z {H$ Q>H$amd; VWm
(iii) àË¶oH$ ì¶{³V H$m CgH$s A{YH$m{YH$ j‘Vm Ed§ g‘¥{Õ Ho$ {bE {dH$mg &
Explain the following principles of management :
(i) Division of work;
(ii) Unity of command; and
(iii) Scalar chain.
OR
Explain the following scientific principles of management :
(i) Science, Not Rule of Thumb;
(ii) Harmony, Not Discord; and
(iii) Development of Each and Every Person to His or Her Greatest
Efficiency and Prosperity.
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SET-1
Series SGN H$moS> Z§.
Code No. 66/1

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

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gm_mÝ` {ZX}e :
(i) 1 A§H$ dmbo àíZm| Ho$ CÎma EH$ eãX go EH$ dmŠ` VH$ hm| &
(ii) 3 A§H$m| dmbo àíZm| Ho$ CÎma 50 – 75 eãXm| Ho$ hm| &
(iii) 4–5 A§H$m| dmbo àíZm| Ho$ CÎma bJ^J 150 eãXm| Ho$ hm| &
(iv) 6 A§H$m| dmbo àíZm| Ho$ CÎma bJ^J 200 eãXm| Ho$ hm| &
(v) EH$ àíZ Ho$ g^r ^mJ gmW-gmW hr hb H$s{OE &
(i) Answers to questions carrying 1 mark may be from one word to one
sentence.
(ii) Answers to questions carrying 3 marks may be from 50 – 75 words.
(iii) Answers to questions carrying 4 – 5 marks may be about 150 words.
(iv) Answers to questions carrying 6 marks may be about 200 words.
(v) Attempt all parts of a question together.
1. ‘{dHo$ÝÐrH$aU’ H$mo n[a^m{fV H$s{OE & 1

Define ‘Decentralisation’.
2. {Z`moOZ Ho$ EH$ àH$ma Ho$ ê$n _| ‘{d{Y’ H$m AW© ~VmBE & 1
Give the meaning of ‘Method’ as a type of plan.
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3. gm¡a^ Zo Mm°H$boQ> CËnmXZ H$m EH$ ì`dgm` àmaå^ H$aZo H$m {ZU©` {b`m & àW_ df© _|
CgZo {dH«$` na 10% bm^ A{O©V H$aZo H$m bú` {ZYm©[aV {H$`m & EH$ AÀN>o ì`dgm`r Ho$
ZmVo dh ì`dgm` Ho$ ^{dî`, Omo {H$ A{ZpíMV Wm, Ho$ ~mao _| {MpÝVV Wm & CgZo gyMZm
EH${ÌV H$s {H$ Mm°H$boQ>m| H$s _m±J {XZ-à{V{XZ ~‹T> ahr h¡ & Bg gyMZm H$m Cn`moJ CgZo
^{dî` _| {Z`moOZ Ho$ EH$ AmYma Ho$ ê$n _| {H$`m VWm Bgo AnZr Q>r_ Ho$ gmW gmPm
{H$`m & EH${ÌV gyMZm Ho$ AmYma na CÔoí`m| H$s ny{V© Ho$ {bE CgZo ZdrZ {d{Y`m| H$m nVm
bJmZo hoVw AmZo dmbo gßVmh _| EH$ ~¡R>H$ H$m Am`moOZ {H$`m &
à~ÝY Ho$ EH$ H$m`© H$s à{H«$`m go gå~pÝYV gm¡a^ Ûmam AnZmE JE nhbo Xmo MaUm| H$s
gyMr ~ZmBE & 1
Saurabh decided to start a chocolates manufacturing business. He set the
target of earning 10% profit on sales in the first year. As a good
businessman, he was concerned about the future of the business, which
was uncertain. He gathered information that the demand for chocolates
is increasing day-by-day. He used this information as the base for future
planning and shared it with his team. On the basis of the gathered
information, he scheduled a meeting in the following week to find
innovative ways to achieve the objectives.
List the first two steps, which have been followed by Saurabh that are
related to the process of one of the functions of management.
4. n|Q> CÚmoJ _| {d{^Þ àH$ma Ho$ n|Q>m| Ho$ CËnmXZ hoVw {d{^Þ àH$ma Ho$ H$ƒo _mb H$mo {^Þ-{^Þ
AZwnmVm| _| noQ´>mo{b`_ Ho$ gmW {_bm`m OmVm h¡ & n|Q> CËnmXH$ H$ån{Z`m| H$mo EH$ {d{eîQ>
H$ƒm _mb AmgmZr go Ed§ {Z`{_V ê$n go CnbãY Zht h¡ & ~moZba n|Q²>g H$ånZr ^r Bg
g_ñ`m H$m gm_Zm H$a ahr h¡ VWm BgHo$ H$maU AmXoe XoZo VWm _mb H$mo dmñV{dH$ ê$n _|
àmßV H$aZo Ho$ ~rM g_` bJVm h¡ & bo{H$Z, EH$ ~ma O~ Cgo H$ƒm _mb àmßV hmo OmVm h¡
Vmo Bgo V¡`ma _mb _| n[ad{V©V H$aZo _| H$_ g_` bJVm h¡ &
Bg CÚmoJ H$s H$m`©erb ny±Or H$s Amdí`H$Vm H$mo à^m{dV H$aZo dmbo H$maH$ H$s nhMmZ
H$s{OE & 1
In the paint industry, various raw materials are mixed in different
proportions with petroleum for manufacturing different kinds of paints.
One specific raw material is not readily and regularly available to the
paint manufacturing companies. Bonler Paints Company is also facing
this problem and because of this there is a time lag between placing the
order and the actual receipt of the material. But, once it receives the raw
materials, it takes less time in converting it into finished goods.
Identify the factor affecting the working capital requirements of this
industry.
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5. EH$ {ZdoeH$ 91 {XZm| H$s Ad{Y Ho$ {bE < 20,000 Ðì` ~mµOma ànÌm| (Q´>oOar {~bm|) _|
{Zdoe H$aZm MmhVm Wm & O~ CgZo ^maVr` [aµOd© ~¢H$ go Bg CÔoí` Ho$ {bE gånH©$ {H$`m
Vmo Cgo nVm Mbm {H$ `h g§^d Zht Wm &
{ZdoeH$ Ûmam Ðì` ~mµOma ànÌ (Q´>oOar {~b) _| {Zdoe Z H$a gH$Zo Ho$ H$maU H$s nhMmZ
H$s{OE & 1
An investor wanted to invest < 20,000 in Treasury Bills for a period of
91 days. When he approached the Reserve Bank of India for this purpose
he came to know that it was not possible.
Identify the reason why the investor could not invest in the Treasury Bill.
6. ‘{dnUZ à~ÝYZ Xe©Zm| (AdYmaUmAm|)’ H$s g_P _hÎdnyU© Š`m| h¡ ? 1

Why is the understanding of ‘Marketing Management Philosophies’
important ?
7. Cn^moº$m g§ajU A{Y{Z`_, 1986 Ho$ AÝVJ©V {Obm Cn^moº$m {ddmX {ZdmaU \$moa_ H$s
g§aMZm Xr{OE & 1
Give the constitution of the District Consumer Disputes Redressal Forum
under the Consumer Protection Act, 1986.
8. _ÀN>a ^JmZo dmbo CËnmX Ho$ n¡Ho$O Ho$ bo~b na ‘EH$ Iar{XE EH$ _wµâV nmBE’ N>nm hþAm
h¡ &
Bg H$WZ Ûmam {Zînm{XV {H$E JE bo~qbJ Ho$ H$m`© H$m CëboI H$s{OE & 1
‘Buy one get one free’ is printed on the label of the package of a mosquito
repellant.
State the labelling function being performed by this statement.
9. (i) CX²J_, (ii) A{YH$ma, VWm (iii) gåàofU-àdmh Ho$ AmYma na Am¡nMm[aH$ d AZm¡nMm[aH$
g§JR>Zm| _| AÝV^}X H$s{OE & 3
Differentiate between formal and informal organisations on the basis of
(i) origin, (ii) authority, and (iii) flow of communication.
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10. amoµOJma gmjmËH$ma Ho$ níMmV² VWm H$m`© (amoµOJma) àñVmd go nyd© M`Z à{H«$`m Ho$ MaUm| H$m
CëboI H$s{OE & 3
State the steps in the selection procedure, after the employment
interview and before the job offer.
11. g§Ü`m _ZrgÝg B§Q>aàmBµOoO H$s EH$ g\$b à~ÝYH$ h¡ & CgHo$ AYrZ H$m`© H$aZo dmbo ~mah
ì`{º$`m| H$s EH$ Q>r_ h¡ & dh CÝh| AnZo CÔoí` {ZYm©[aV H$aZo VWm {ZU©` boZo Ho$ {bE
ào[aV H$aVr h¡ & dh CZHo$ {dMmam| H$m AmXa d g_W©Z H$aVr h¡, Vm{H$ do AnZo H$V©ì`m| H$mo
{Zînm{XV H$a gH|$ VWm g§JR>ZmË_H$ CÔoí`m| H$s àm{ßV H$a gH|$ & à~ÝY Ed§ à^mdr {Z`ÝÌU
hoVw dh g_yh _| {dÚ_mZ e{º$`m| H$m Cn`moJ H$aVr h¡ &
EH$ ~w{Õ_mZ à~ÝYH$ Ho$ ê$n _| dh H$^r-H$^r AZm¡nMm[aH$ gåàofU Ho$ gH$mamË_H$
nhbwAm| H$m ^r Cn`moJ H$aVr h¡ & Bg àH$ma dh {d{dY {hVm| H$mo EH$sH¥$V H$aZo _| g\$b
hmoVr h¡ VWm `h gw{ZpíMV H$aVr h¡ {H$ bú`m| H$s àm{ßV hmo OmE &
(H$) bmoJm| Ho$ ì`dhma H$mo à^m{dV H$aZo Ho$ {bE {d{^Þ àH$ma Ho$ {gÕmÝV Ed§ e¡{b`m±
h¢ & g§Ü`m Ûmam à`moJ _| bmB© JB© e¡br H$s nhMmZ H$s{OE Omo A{YH$mam| Ho$ Cn`moJ
na AmYm[aV h¡ &
(I) Cn`w©º$ M{M©V gåàofU Ho$ Xmo gH$mamË_H$ nhbwAm| H$m CëboI H$s{OE {OgH$m
g§Ü`m EH$ ~w{Õ_mZ à~ÝYH$ Ho$ ê$n _|§ à`moJ H$a ahr h¡ & 3
Sandhya is a successful manager at Manisons Enterprises. She has a
team of twelve people working under her. She encourages them to set
their own objectives and take decisions. She respects their opinions and
supports them, so that they can perform their duties and accomplish
organisational objectives. To manage and exercise effective control she
uses forces within the group.
As an intelligent manager, at times, she also makes use of positive
aspects of informal communication. This way, she is able to unify diverse
interests and ensure that targets are met.
(a) There are many theories and styles of influencing people’s
behaviour. Identify the style used by Sandhya which is based on
the use of authority.
(b) State two positive aspects of the communication discussed above,
which Sandhya is using as an intelligent manager.
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12. EH$ H$ånZr H$m {nN>bo VrZ dfm] H$m {Zdoe na àË`m` (ROI) 10 – 12% Ho$ _Ü` h¡ &
AnZr ^mdr ñWm`r ny±Or Amdí`H$VmAm| Ho$ {dÎmr`Z Ho$ {bE BgHo$ nmg G$U CYma boZo Ho$
{ZåZ{b{IV {dH$ën h¢ :
{dH$ën ‘H$’ : 9% ã`mO Xa
{dH$ën ‘I’ : 13% ã`mO Xa
G$U òmoV Ho$ ê$n _| {dH$ën ‘H$’ AWdm {dH$ën ‘I’ _| go H$m¡Z-gm ~ohVa h¡ ? AnZo CÎma
Ho$ g_W©Z _| H$maU Xr{OE & gmW hr {ZU©` boZo _| à`wº$ AdYmaUm H$m ^r CëboI
H$s{OE & 3
The Return on Investment (ROI) of a company ranges between
10  12% for the past three years. To finance its future fixed capital
needs, it has the following options for borrowing debt :
Option ‘A’ : Rate of interest 9%
Option ‘B’ : Rate of interest 13%
Which source of debt, ‘Option A’ or ‘Option B’, is better ? Give reason in
support of your answer. Also state the concept being used in taking the
decision.
13. ì`dgm` H$s ÑpîQ> go Cn^moº$m g§ajU Ho$ _hÎd Ho$ {H$Ýht Xmo {~ÝXþAm| H$mo g§jon _|
g_PmBE & 3
Explain briefly any two points of importance of consumer protection from
the point of view of business.
14. AamYZm VWm J§Yd© ‘`_H$mo {b{_Q>oS>’ Ho$ Xmo {^Þ {d^mJm| Ho$ _w{I`m h¢ & do Hw$eb à~ÝYH$
h¢ VWm AnZo-AnZo {d^mJm| Ho$ {ZînmXZ H$mo gwYmaZo Ho$ {bE H$_©Mm[a`m| H$mo ào[aV H$aZo _|
g\$b h¢ & VWm{n, CÚ_ Ho$ CÔoí`m| H$s àm{ßV na Ü`mZ XoZo Ho$ ~Om` AnZo -AnZo
{H«$`mH$bmn Ho$ joÌ _| loîR>Vm àmßV H$aZo H$s BÀN>m Ho$ H$maU AamYZm d J§Yd© Ho$ {d^mJm|
Ho$ ~rM {dMma-{d_e© _| éH$mdQ> CËnÞ hmo JB© h¡ & gm_mÝ`V: CZHo$ _Ü` AÝV{d©^mJr`
{ddmX CËnÞ hmo OmVo h¢ VWm do nañna {damoYr hmo JE h¢ & `h g§JR>ZmË_H$ CÔoí`m| H$s ny{V©
Ho$ {bE hm{ZH$maH$ {gÕ hþAm h¡ & pñW{V Bg gr_m VH$ ãm~ hmo JB© {H$ ‘`_H$mo {b{_Q>oS>’
Ho$ _w»` H$m`©H$mar A{YH$mar (CEO) H$mo g_ñ`m Ho$ g_mYmZ hoVw EH$ nam_e©XmVm Ho$ ê$n _|
aí_r H$s {Z`w{º$ H$aZr n‹S>r & pñW{V H$m g_rn go AÜ``Z H$aZo Ho$ níMmV² aí_r H$mo nVm
Mbm {H$ AamYZm VWm J§Yd© XmoZm| H$s H$R>moaVm VWm g§Hw${MV ÑpîQ>H$moU Ho$ H$maU g_ñ`m
CËnÞ hþB© h¡ & CgH$m _V h¡ {H$ `h pñW{V ‘`_H$mo {b{_Q>oS>’ Ûmam AnZmB© JB© g§JR>ZmË_H$
g§aMZm H$m n[aUm_ h¡ &
Cn`w©º$ gyMZm go ‘`_H$mo {b{_Q>oS>’ Ûmam AnZmB© JB© g§JR>ZmË_H$ g§aMZm H$s nhMmZ H$s{OE
VWm Bg àH$ma nhMmZr JB© g§aMZm Ho$ {H$Ýht VrZ bm^m| H$m CëboI H$s{OE & 4
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Aradhana and Gandharv are heads of two different departments in
‘Yumco Ltd.’ They are efficient managers and are able to motivate the
employees of their respective departments to improve performance.
However, their drive to excel in their own sphere of activity instead of
giving emphasis on objectives of the enterprise has hindered the
interaction between the departments that Aradhana and Gandharv are
heading. Often there are inter-departmental conflicts and they have
become incompatible. This has proved to be harmful in the fulfilment of
the organisational objectives. The situation has deteriorated to such an
extent that the CEO of ‘Yumco Ltd.’ has hired a consultant, Rashmi, to
resolve the problem. After studying the situation closely, Rashmi found
that the problem has arisen due to inflexibility and a narrow perspective
on the part of both Aradhana and Gandharv. She is of the view that this
situation is a result of the type of organisational structure ‘Yumco Ltd.’
has adopted.
From the above information, identify the organisational structure

adopted by ‘Yumco Ltd.’ and state any three advantages of the structure
so identified.
15. df© 2015 _|, ZdrZ Zo _wå~B© _| AnZm {dbm{gVmnyU© OrdZ Ë`mJ {X`m, Ohm± dh ãby ~S>©
{b{_Q>oS> _| EH$ à~ÝYH$ Ho$ ê$n _| H$m`©aV Wm & ñd`§ H$s 25-EH$‹S> n¡V¥H$ ^y{_ H$mo EH$
CnOmD$ \$m_© _| n[ad{V©V H$aZo Ho$ AnZr XmXr Ho$ ñdßZ H$mo nyam H$aZo hoVw dh N>ÎmrgJ‹T> Ho$
~oJ_nwa _| ñWmZmÝV[aV hmo J`m & BgHo$ {bE CgZo {d{eîQ> CÔoí` VWm BZ CÔoí`m| H$s àm{ßV
hoVw {Zînm{XV H$s OmZo dmbr J{V{d{Y`m| H$mo {ZpíMV {H$`m &
My±{H$ dh IoVr-~m‹S>r Ho$ {df` _| AZ{^k Wm, AV: àËòH$ J{V{d{Y MwZm¡VrnyU© Wr & CgZo
^y{_-âmd go ~rOmamonU VH$ àËòH$ J{V{d{Y grIr & {H$gmZm| H$s ghm`Vm Ho$ {bE CgZo
AnZr EH$ H$ånZr ‘BZmodo{Q>d EJ«rH$ëMa gmoë`yeÝg àmBdoQ> {b{_Q>oS>’ Amaå^ H$s &
àma§^ _| `h ~hþV H${R>Z Wm Š`m|o{H$ EH$ ehar `wdm Ûmam {H$gmZm| H$mo IoVr-~m‹S>r Ho$ {df` _|
OmZH$mar XoZo na {H$gr H$mo {dídmg Zht Wm & naÝVw O~ àËòH$ {df` na {dñV¥V MMm© hþB©
V~ {H$gmZm| Zo Cg_| é{M boZm Ama§^ H$a {X`m & dh ^mdr KQ>ZmAm| H$mo à^mdnyU© ê$n go
H$ånZr Ho$ A{YH$V_ bm^mZwgma K{Q>V hmoZo H$mo {ZpíMV H$aZm MmhVm Wm & {dH«$` nydm©Zw_mZ
Ho$ _mÜ`_ go, CgZo CËnmXZ Ed§ {dH«$` H$s EH$ dm{f©H$ `moOZm ~ZmB© &
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CgZo `h ^r XoIm {H$ {H$gmZ Ho$db YmZ CJmVo h¢ Omo {H$ Ho$db df© Ho$ 3  4 _hrZm| H$m
H$m`© Wm Am¡a df© Ho$ 8 – 9 _hrZo ^y{_ ~oH$ma n‹S>r ahVr Wr & CgZo Z Ho$db CZ {d{^Þ
{dH$ënm| H$s nhMmZ H$s A{nVw CZH$m _yë`m§H$Z ^r {H$`m {OZHo$ Ûmam IoVm| H$mo df© Ho$ eof
_hrZm| Ho$ {bE Cn`moJ _| bm`m Om gH$Vm Wm & g^r VÏ`m| Ho$ {díbofU Ho$ AmYma na
C{MV XÿaÑpîQ> VWm VH©$nyU© Ed§ ì`dpñWV gmoM Ûmam {dH$ënm| H$m narjU d _yë`m§H$Z {H$`m
J`m & CgZo {H$gmZm| H$mo EH$ Eogr `moOZm Xr {OgHo$ Ûmam YmZ H$s H$Q>mB© Ho$ níMmV² gpãµO`m±
CJmB© Om gH$Vr Wt &
Cn`w©º$ pñW{V à~ÝY Ho$ EH$ H$m`© H$s {deofVmAm| H$mo àH$m{eV H$aVr h¡ & Cn`w©º$ go
n§{º$`m| H$mo CÕ¥V H$aVo hþE BZ {deofVmAm| H$s nhMmZ H$s{OE VWm CÝh| g_PmBE & 4
In 2015, Naveen left his luxurious life in Mumbai, where he worked as a

manager for Blue Birds Ltd. He shifted to Begampur, Chhattisgarh to
fulfil his grandmother’s dream of converting their 25-acre ancestral land
into a fertile farm. For this he set out specific goals along with the
activities to be performed to achieve the goals.
Every activity was a challenge since he was clueless about farming. He
learnt every activity from filling the land to sowing the seeds. To aid
farmers he launched his own company ‘Innovative Agriculture Solutions
Pvt. Ltd’.
It was difficult initially as no one trusted an urban youth telling farmers
about farming. But when everything was discussed in detail the farmers
started taking interest. He wanted to ensure that the future events meet
effectively the best interests of the company. Through sales forecasting,
he prepared an annual plan for production and sales.
He also found that the farmers grew only paddy, which was an activity of
3  4 months and the land remained idle for the rest 8  9 months of the
year. He not only identified but evaluated various alternatives through
which the farms could be utilised for the remaining months of the year.
Through correct foresight and logical and systematic thinking based on
analysis of all facts, all alternatives were examined and evaluated. He
presented a plan to the farmers, where after harvesting paddy,
vegetables could be grown.
The above case highlights the features of one of the functions of
management. By quoting lines from the above identify and explain these
features.
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16. à~ÝY Ho$ {Z`ÝÌU H$m`© Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo g_PmBE & 4
Explain any four points of importance of the controlling function of
management.
17. EH$ AJ«Ur AñnVmb ûm¥§Ibm, ‘JwS>Ho$à hm°pñnQ>ëg’ Ho$ _w»` H$m`©H$mar A{YH$mar,
am_ _y{V©, Zo AnZo g§ñWmZ Ho$ {M{H$ËgH$m| Ho$ AÀN>o H$m`© H$mo nwañH¥$V H$aZo H$m {ZU©`
{b`m & BgHo$ {bE CgZo Xmo Mb Q´>m°{\$`m± ñWm{nV H$s¨ & EH$ ‘h¡ëWHo$à EMrdg© Q´>m°\$s’ CZ
{M{H$ËgH$m| Ho$ AWH$ à`mgm| H$mo A{^ñdrH¥$V d àe§{gV H$aZo Ho$ {bE {OÝhm|Zo _arµOm| H$mo
{Z:ñdmW© godmE± àXmZ H$s¨ VWm Xÿgar ‘~oQ>r ~MmAmo Q´>m°\$s’ Eogo {M{H$ËgH$m| Ho$ CËH¥$îQ> H$m`©
H$mo gå_m{ZV H$aZo Ho$ {bE {OÝhm|Zo ~m{bH$m-~Mmd Ho$ {bE H$m`© {H$`m &
_w»` H$m`©H$mar A{YH$mar Xoe-â Ho$ J«m_rU joÌm| _| ^r ñdmñÏ` godmAm| H$mo gwYmaZm MmhVm
Wm & CgZo {ZU©` {b`m {H$ g^r {M{H$ËgH$ J«m_rU joÌm| _| H$_-go-H$_ N>: _hrZo Adí`
H$m`© H$a| & CgZo `h ^r {ZU©` {b`m {H$ nam{M{H$ËgH$s` H$_©Mm[a`m| H$s {Z`w{º$ ñWmZr`
AmYma na H$s OmE &
(H$) Mb Q´>m°\$s Ho$ _mÜ`_ go ‘JwS>Ho$à hm°pñnQ>ëg’ Ûmam AnZo {M{H$ËgH$m| H$mo àXmZ {H$E
JE àoaH$ H$s nhMmZ H$s{OE &
(I) ^mJ (H$) _| nhMmZ {H$E JE àoaH$ Ûmam {M{H$ËgH$m| H$s {H$g Amdí`H$Vm H$s ny{V©
hmoJr ? CëboI H$s{OE &
(J) Eogo {H$Ýht Xmo _yë`m| H$m CëboI H$s{OE {OÝh| ‘JwS>Ho$à hm°pñnQ>ëg’ Ho$ _w»`
H$m`©H$mar A{YH$mar g_mO H$mo gåào{fV H$aZm MmhVo h¢ & 4
Ram Murthy, the CEO of ‘Goodcare Hospitals’, a leading chain of

hospitals, decided to reward the good work of the doctors of his
organisation. For this he instituted two running trophies. A ‘Healthcare
Achievers Trophy’ to acknowledge and appreciate the tireless efforts of
the doctors who rendered selfless services to the patients and another
‘Beti Bachao Trophy’ to recognise the outstanding work done by the
doctors in saving the girl child.
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The CEO also wanted to improve the health services in rural areas all
over the country. He decided that all doctors must work in rural areas for
at least six months. He also decided that the paramedical staff should be
employed locally.
(a) Identify the incentive provided by ‘Goodcare Hospitals’ to its
doctors through running trophies.
(b) Which need of the doctors will be satisfied through the incentive
identified in part (a) ? State.
(c) State any two values that the CEO of ‘Goodcare Hospitals’ is trying
to communicate to the society.
18. ^maVr` à{V^y{V Ed§ {d{Z_` ~moS>© Ho$ gwajmË_H$ H$m`m] H$m CëboI H$s{OE & 4
State the protective functions of Securities and Exchange Board of India.
19. gw{_V Zo ‘Q>r.Or. BboŠQ´>m{° ZŠg {b{_Q>oS>’ go AmB©.Eg.AmB©. (ISI) _mH©$ H$s EH$ à{gÕ ~«mÊS>
‘E_.Or.’ H$s dmqeJ _erZ IarXr & XþH$mZXma Zo _erZ H$mo ñWm{nV H$aZo Ho$ {bE Xmo {XZ
H$s àVrjm H$aZo Ho$ {bE H$hm & CgH$m {_Ì, {ddoH$, ZE BboŠQ´>m°{ZH$ CËnmXm| Ho$ gmW à`moJ
H$aZm ~hþV ng§X H$aVm Wm & CgZo gw{_V H$mo H$hm {H$ _erZ H$s ñWmnZm Ho$ {bE H$ånZr
à{V{Z{Y H$s àVrjm H$aZo H$s H$moB© Amdí`H$Vm Zht h¡ VWm dh `h H$m`© H$a gH$Vm h¡ &
AV:, XmoZm| Zo CËnmXH$ Ho$ {ZX}em| H$m nmbZ {H$E {~Zm _erZ H$mo ñWm{nV H$a {X`m & Ama§^
_| _erZ Zo à^mdr ê$n go H$m`© {H$`m VWm YwbmB© AÀN>r hþB© & bo{H$Z Xmo {XZm| Ho$ níMmV²
_erZ YwbmB© MH«$ Ho$ ~rM _| ~§X hmoZm ewê$ hmo JB© & gw{_V VWm {ddoH$ Zo _erZ H$mo Mmby
H$aZo H$s ~hþV H$mo{ee H$s bo{H$Z do AnZo à`mgm| _| Ag\$b aho & AV: gw{_V Zo ‘Q>r.Or.
BboŠQ´>m°{ZŠg {b{_Q>oS>’ go gånH©$ {H$`m, {OÝhm|Zo `h H$hVo hþE godm àXmZ H$aZo Ho$ {bE _Zm
H$a {X`m {H$ H$ånZr Ûmam _erZ H$s ñWmnZm Zht H$s JB© Wr &
(H$) EH$ gOJ Cn^moº$m Ho$ ZmVo gw{_V Ûmam {Zdm©h {H$E OmZo dmbo Cg CÎmaXm{`Ëd H$m
CëboI H$s{OE {Oggo dh H$ånZr H$s godmE± àmßV H$a gH$Vm Wm &
(I) Eogo {H$Ýht Xmo A{YH$mam| H$mo g§jon _| g_PmBE {OZH$m Cn`moJ gw{_V Ûmam {H$`m Om
gH$Vm Wm `{X CgZo ^mJ (H$) _| nhMmZo JE AnZo CÎmaXm{`Ëd H$m {Zdm©h {H$`m
hmoVm & 4
Sumit purchased an ISI marked washing machine of a famous brand
‘MG’ from TG Electronics Ltd. The shopkeeper asked him to wait for two
days for installation of the machine. His friend, Vivek, was very fond of
experimenting with new electronic products. He told Sumit that there is
no need to wait for the company’s representative to install the machine
and that he could do it. So, both of them installed the machine without
following the manufacturer’s instructions. Initially, the machine worked
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effectively and the wash was good. But after two days, the machine
stared stopping in between the wash cycle. Sumit and Vivek tried their
best to start the machine but failed in their efforts. Sumit, therefore,
approached TG Electronics Ltd., which refused to provide any service on
the plea that the installation of the machine was not done by the
company.
(a) State the responsibility which Sumit had to fulfil as an aware
consumer to get the services of the company.
(b) Explain briefly any two rights which Sumit could have exercised
had he fulfilled his responsibility identified in part (a).
20. g_Ýd` H$m Š`m AW© h¡ ? BgH$s {H$Ýht Mma {deofVmAm| H$m CëboI H$s{OE & 5
What is meant by co-ordination ? State its any four features.
21. _Ü` àXoe Ho$ {ednwar _| pñWV ‘H$moUmH©$ {b{_Q>oS> ’ BboŠQ´>m°{ZH$ dñVwAm| H$m EH$ {Z_m©Ur
CÚ_ h¡ & _wå~B© _| pñWV EH$ à{V`moJr BboŠQ´>m°{ZH$ dñVwAm| H$m {Z_m©U H$aZo dmbo CÚ_
‘Zmodm {b{_Q>oS> ’ H$s VwbZm _| `h H$_ Am` A{O©V H$a ahr h¡ & ‘H$moUmH©$’ VWm ‘Zmodm’ XmoZm|
Ho$ àMmbZ CZHo$ {ZdoeH$m|, J«mhH$m|, à{V`mo{J`m| VWm Amny{V©H$Vm©Am| H$s A{ÛVr` AdpñW{V
Ho$ H$maU àË`j ê$n go à^m{dV hmoVo h¢ & BgHo$ A{V[aº$, ì`{º$JV ê$n go Bg joÌ H$s \$_]
AW©ì`dñWm _| _wÐm Amny{V©, n[admam| H$s g§aMZm, VH$ZrH$s n[adV©Zm|, BË`m{X H$maH$m| go ^r
AàË`j én go à^m{dV hmoVr h¢ &
(H$) Cn`w©º$ AZwÀN>oX _| M{M©V AdYmaUm H$s {deofVm H$s nhMmZ H$aVo hþE BgH$m
CëboI H$s{OE &
(I) Bg AdYmaUm Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$m ^r CëboI H$s{OE & 5
‘Konark Ltd.’ is an electronic goods manufacturing enterprise situated in
Shivpuri, Madhya Pradesh. It is earning a very low revenue in
comparison to a competing electronic goods manufacturing enterprise,
‘Nova Ltd.’ situated in Mumbai. Both Konark’s and Nova’s operations are
affected directly by the investors, customers, competitors and suppliers,
which are unique to their respective locations. In addition to this,
individual firms of this field are affected indirectly by the factors like the
money supply in the economy, composition of the families, the
technological changes, etc.
(a) Identify and state the feature of the concept discussed in the above
paragraph.
(b) Also, state any four points of importance of this concept.
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22. EH$ Eobmodoam \$m_© ewê$ H$aZo Ho$ {bE Amdí`H$ kmZ VWm H$m¡eb àmßV H$aZo Ho$ níMmV² ,
AemoH$ {díd-â _| Eobmodoam CËnmXm| H$m EH$ AJ«Ur CËnmXH$ ~ZZm MmhVm Wm & CgZo XoIm
{H$ CËnmX _h±Jo Wo Š`m|{H$ BZH$s _m±J Amny{V© go A{YH$ Wr & dh CZ {d{Y`m| VWm àWmAm|
H$mo ^r àmoËgm{hV H$aZm MmhVm Wm Omo Am{W©H$ ê$n go g§^d, n`m©daU-AZwHy$b VWm gmW
hr OZ ñdmñÏ` H$mo gwajm àXmZ H$aZo dmbr hm| &
Eobmodoam CËnmXm| H$mo IarXVo g_` Cn^moº$mAm| Ûmam ^wJVmZ H$s OmZo dmbr am{e na AemoH$
H$m Ü`mZ _w»`V… Ho$pÝÐV Wm & CgZo `h ^r gmoMm {H$ BgHo$ {bE à{V`mo{J`m| Ho$ _yë` VWm
CZH$s g§^m{dV à{V{H«$`mAm| H$mo ^r Ü`mZ _| aIm OmE &
gyMZmAm| Ho$ EH$ÌU Ed§ {díbofU VWm ghr {dnUZ {Z`moOZ H$aZo Ho$ níMmV² Cgo nVm Mbm
{H$ Cn^moº$m dñVw Ho$ _yë` H$s VwbZm ^wJVmZ H$s JB© H$s_V Ho$ gmW H$aVo h¢ & Cn^moº$m
{H$gr CËnmX H$mo AmgmZr go V~ IarXoJm O~ Cgo `h Ahgmg hmo OmEJm {H$ CËnmX H$m
_yë` H$_-go-H$_ CZHo$ Ûmam ^wJVmZ H$s JB© H$s_V Ho$ ~am~a h¡ &
My±{H$ dh EH$ ZE ~mµOma _| àdoe H$a ahm Wm, AV: CgZo AZw^d {H$`m {H$ dh g^r
bmJVm| H$mo nyam Zht H$a nmEJm & dh OmZVm Wm {H$ XrKm©d{Y _| CgH$m ì`dgm` V~ VH$
Or{dV Zht ah gH$Vm O~ VH$ EH$ Ý`yZV_ bm^ g{hV g^r bmJV| nyar Z hmo OmE± &
CgZo à{V`mo{J`m| Ho$ CËnmXm| H$s JwUdÎmm Am¡a {deofVmAm| VWm Cn^moº$mAm| H$s Ano{jV
à{V{H«$`mAm| H$m ^r narjU {H$`m & BZH$mo Ü`mZ _| aIVo hþE CgZo n¡Ho$qOJ _| Hw$N> A{ÛVr`
{deofVmAm| H$mo Omo‹S>m VWm CËnmXm| Ho$ {Z:ewëH$ J¥h-{dVaU H$m ^r {ZU©` {b`m &
Cn`w©º$ pñW{V EH$ AdYmaUm go gå~pÝYV h¡ Omo {H$ {dnUZ H$m EH$ à^mdr à{V`moJr AñÌ
h¡ & Bg AdYmaUm _| nyU© à{V`mo{JVm H$s pñW{V _| A{YH$m§e \$_] CËnmXm| VWm godmAm| Ho$
{dnUZ Ho$ {bE EH$-Xÿgao go à{V`mo{JVm H$aVr h¢ &
(H$) AdYmaUm H$s nhMmZ H$s{OE &
(I) Cn`w©º$ pñW{V _| M{M©V d nhMmZr JB© AdYmaUm go gå~pÝYV {H$Ýht Mma H$maH$m|
H$mo g§jon _| g_PmBE & 5
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After acquiring the necessary knowledge and skills on starting an
Aloevera Farm, Ashok wanted to be the leading manufacturer of Aloevera
products worldwide. He observed that the products were expensive as the
demand of the products was more than the supply. He was also keen to
promote methods and practices that were economically viable,
environmentally sound and at the same time protecting public health.
Ashok’s main consideration was about the amount of money paid by the
consumers in consideration of the purchase of Aloevera products. He also
thought that competitors prices and their anticipated reactions must also
be considered for this.
After gathering and analysing information and doing correct marketing

planning, he came to know that the consumers compare the value of a
product to the value of money which they are required to pay. The
consumers will be ready to buy a product when they perceived that the
value of the product is at least equal to the value of money which they
would pay.
Since he was entering into a new market, he felt that he may not be able
to cover all costs. He knew that in the long run the business will not be
able to survive unless all costs are covered in addition to a mininum
profit.
He examined the quality and features of the products of the competitors

and the anticipated reactions of the consumers. Considering the same he
decided to add some unique features to the packaging and also decided to
provide free home delivery of the products.
The above case relates to a concept which is considered to be an effective

competitive marketing weapon. In conditions of perfect competition most
of the firms compete with each other on this concept in the marketing of
goods and services.
(a) Identify the concept.
(b) Explain briefly any four factors discussed in the above case related
to the concept so identified.
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23. H$aZ ZmW Zo VrZ _hrZo nyd© AnZo ~r_ma {nVm go ‘S>r’Zm°W© _moQ>a H$ånZr’ H$m A{YJ«hU
{H$`m & nyd© _| H$ånZr H$m {ZînmXZ AÀN>m Zht Wm & H$aZ H$ånZr Ho$ {ZînmXZ H$mo ~‹T>mZo Ho$
{bE Ñ‹T> g§H$pënV Wm & CgZo XoIm {H$ H$ånZr _| CËnmXZ {d{Y`m± VWm H$_©Mm[a`m| H$m M`Z
d¡km{ZH$ Zht Wm &
dh _mZVm Wm {H$ H$m`©Hw$ebVm H$mo ~‹T>mZo Ho$ {bE Ho$db EH$ hr g~go AÀN>r {d{Y hmoVr
h¡ & CgZo `h ^r AZw^d {H$`m {H$ EH$ ~ma O~ {d{Y {dH${gV hmo OmVr h¡ , Vmo H$ånZr Ho$
H$m_Jmam| H$mo Cgr ‘g~go AÀN>r {d{Y’ H$mo grIZo Ho$ {bE à{e{jV {H$`m OmZm Mm{hE &
CgZo CËnmXZ à~ÝYH$ H$mo g~go AÀN>r {d{Y {dH${gV H$aZo VWm Amdí`H$ à{ejU XoZo Ho$
{bE H$hm & {d{^Þ _mZXÊS>m| H$mo AnZmVo hþE àMmbZm| Ho$ H«$_ H$m {ZU©` boZo go boH$a
ì`{º$`m|, _erZm| VWm H$ƒo _mb Ho$ {bE ñWmZ VWm J«mhH$m| H$mo CËnmX Ho$ {dVaU VH$,
CËnmXZ à~ÝYH$ Zo Bg {d{Y H$m {dH$mg {H$`m & Bg {d{Y H$mo gånyU© g§JR>Z _| bmJy {H$`m
J`m & Bggo CËnmXZ _| d¥{Õ, JwUdÎmm _| gwYma VWm bmJV Ed§ Anì`` _| H$_r _| ghm`Vm
{_br &
Cn`w©º$ pñW{V _| CËnmXZ à~ÝYH$ Ûmam AnZmE JE d¡km{ZH$ à~ÝY Ho$ {gÕm§Vm| Ed§ VH$ZrH$
H$s nhMmZ H$s{OE VWm BÝh| g_PmBE & 6
Karan Nath took over ‘D’north Motor Company’ from his ailing father
three months ago. In the past the company was not performing well.
Karan was determined to improve the company’s performance. He
observed that the methods of production as well as selection of employees
in the company were not scientific.
He believed that there was only one best method to maximise efficiency.
He also felt that once the method is developed, the workers of the
company should be trained to learn that ‘best method’.
He asked the Production Manager to develop the best method and carry
out the necessary training. The Production Manager developed this
method using several parameters right from deciding the sequence of
operations, place for men, machines and raw materials till the delivery of
the product to the customers. This method was implemented throughout
the organisation. It helped in increasing the output, improving the
quality and reducing the cost and wastage.
Identify and explain the principles and the technique of scientific
management followed by the Production Manager in the above case.
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24. {d{^Þ VH$ZrH$s Ed§ noeoda nXm| na `mo½` H$_©Mm[a`m| H$s ^Vu hoVw ‘_moJm B§S>ñQ´>rµO {b{_Q>oS>’
Zo _XþaB© eha Ho$ EH$ gwñWm{nV {díd{dÚmb` go gånH©$ {H$`m & CÝhm|Zo g§JR>Z H$s {d{^Þ
[a{º$`m| Ho$ {bE VmÝ`m, [aVw, J[a_m VWm MoVZ H$m M`Z {H$`m &
M`Z VWm AZwñWmnZ Ho$ ~mX ‘_moJm B§S>ñQ´>rµO {b{_Q>oS>’ Zo {d{eîQ> H$m`m] H$mo ~ohVa T>§J go
{Zînm{XV H$aZo Ho$ {bE H$_©Mm[a`m| Ho$ H$m¡eb Ed§ `mo½`Vm _| d¥{Õ VWm ÑpîQ>H$moU _|
gH$mamË_H$ {dH$mg H$s Amdí`H$Vm AZw^d H$s & H$ånZr Zo `h ^r AZw^d {H$`m {H$ ZE
H$m¡ebm| H$s g_P H$_©Mm[a`m| Ho$ H$m`© {ZînmXZ _| d¥{Õ H$aoJr & AV:, H$ånZr Zo BgHo$ {bE
H$m`©dmhr H$aZo H$m {ZU©` {b`m &
(H$) {Z`w{º$H$aU à{H«$`m Ho$ Cg MaU H$m Zm_ Xr{OE {OgHo$ gå~ÝY _| H$ånZr Zo
(I) Bg H$m`©dmhr Ho$ \$bñdê$n ‘_moJm B§S>ñQ´>rµO {b{_Q>oS>’ H$mo hmoZo dmbo bm^m| H$m
CëboI H$s{OE & 6
‘Moga Industries Ltd.’ approached a well established university in the
city of Madurai to recruit qualified personnel for various technical and
professional jobs. They selected Tanya, Ritu, Garima and Chetan for
various vacancies in the organisation.
After the selection and placement, ‘Moga Industries Ltd.’ felt the need to
increase the skills and abilities, and the development of positive attitude
of the employees to perform their specific jobs better. The company also
realised that learning new skills would improve the job performance of
the employees. Hence, the company decided to take action for the same.
(a) Name the step of the staffing process regarding which the company
decided to take action.
(b) State the benefits of the action to ‘Moga Industries Ltd.’
25. EH$ g§JR>Z H$s ñWm`r ny±Or Amdí`H$VmAm| H$mo à^m{dV H$aZo dmbo {H$Ýht Mma H$maH$m| H$mo
g§jon _| g_PmBE & 6
Explain briefly any four factors affecting the fixed capital requirements of
an organisation.
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:P.T.O.
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SET-2
Code No. 66/2

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

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gm_mÝ` {ZX}e :
sentence.
H$s{OE & 1
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h¡ &
repellant.
H$s{OE & 1
industry.
gyMr ~ZmBE & 1
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g§aMZm Xr{OE & 1


important ?
CëboI H$s{OE & 3
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na AmYm[aV h¡ &
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g_PmBE & 3
H$s{OE & 3
decision.
Wm & CgZo {ZU©` {b`m {H$ g^r {M{H$ËgH$ J«m_rU joÌm| _| H$_ -go-H$_ N>: _hrZo Adí`
AmYma na H$s OmE &
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employed locally.
15. gw{_V Zo ‘Q>r.Or. BboŠQ´>m°{ZŠg {b{_Q>oS>’ go AmB©.Eg.AmB©. (ISI) _mH©$ H$s EH$ à{gÕ ~«mÊS>
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hmoVm & 4
company.
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has adopted.

so identified.
management.
àma§^ _| `h ~hþV H${R>Z Wm Š`m|o{H$ EH$ ehar `wdm Ûmam {H$gmZm| H$mo IoVr -~m‹S>r Ho$ {df` _|
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Pvt. Ltd’.
features.
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CëboI H$s{OE &
paragraph.
21. EH$ Eobmodoam \$m_© ewê$ H$aZo Ho$ {bE Amdí`H$ kmZ VWm H$m¡eb àmßV H$aZo Ho$ níMmV²,
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would pay.
profit.


goods and services.
an organisation.
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d¡km{ZH$ Zht Wm &
h¡ & CgZo `h ^r AZw^d {H$`m {H$ EH$ ~ma O~ {d{Y {dH${gV hmo OmVr h¡, Vmo H$ånZr Ho$
CËnmXZ à~ÝYH$ Zo Bg {d{Y H$m {dH$mg {H$`m & Bg {d{Y H$mo gånyU© g§JR>Z _| bmJy {H$`m
{_br &
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CëboI H$s{OE & 6
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SET-3
Code No. 66/3

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

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gm_mÝ` {ZX}e :
sentence.
H$s{OE & 1
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industry.
gyMr ~ZmBE & 1

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h¡ &
repellant.
g§aMZm Xr{OE & 1

important ?
H$s{OE & 1
g_PmBE & 3
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H$s{OE & 3
decision.
CëboI H$s{OE & 3
na AmYm[aV h¡ &
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management.
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Wm & CgZo {ZU©` {b`m {H$ g^r {M{H$ËgH$ J«m_rU joÌm| _| H$_-go-H$_ N>: _hrZo Adí`
AmYma na H$s OmE &

employed locally.

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16. gw{_V Zo ‘Q>r.Or. BboŠQ´>m{° ZŠg {b{_Q>oS>’ go AmB©.Eg.AmB©. (ISI) _mH©$ H$s EH$ à{gÕ ~«mÊS>
hmoVm & 4
company.
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has adopted.

so identified.
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àma§^ _| `h ~hþV H${R>Z Wm Š`m|o{H$ EH$ ehar `wdm Ûmam {H$gmZm| H$mo IoVr -~m‹S>r Ho$ {df` _|
Pvt. Ltd’.
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features.
20. EH$ Eobmodoam \$m_© ewê$ H$aZo Ho$ {bE Amdí`H$ kmZ VWm H$m¡eb àmßV H$aZo Ho$ níMmV² ,
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would pay.
profit.
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goods and services.
CëboI H$s{OE &
paragraph.
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CëboI H$s{OE & 6

an organisation.
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d¡km{ZH$ Zht Wm &
h¡ & CgZo `h ^r AZw^d {H$`m {H$ EH$ ~ma O~ {d{Y {dH${gV hmo OmVr h¡, Vmo H$ånZr Ho$
CËnmXZ à~ÝYH$ Zo Bg {d{Y H$m {dH$mg {H$`m & Bg {d{Y H$mo gånyU© g§JR> Z _| bmJy {H$`m
{_br &
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From:http://cbseportal.com/
: http://cbseportal.com/
SET-1
Series GBM H$moS> Z§.
Code No. 66/1

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/1 1 Courtesy P.T.O.

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gm_mÝ` {ZX}e :
sentence.
1. {ZX}eZ Ho$ EH$ VÎd Ho$ ê$n _| ‘n`©dojU’ H$m AW© Xr{OE & 1
Give the meaning of ‘supervision’ as an element of directing.
2. ‘Am¡nMm[aH$’ VWm ‘AZm¡nMm[aH$’ g§JR>Z _| ‘g§àofU àdmh’ Ho$ AmYma na AÝVa ñnîQ>
H$s{OE & 1
Differentiate between ‘formal’ and ‘informal’ organisation on the basis of
3. M`Z à{H«$`m _| ‘H$m¡eb narjm’ Š`m| br OmVr h¡ ? 1

Why is ‘Aptitude Test’ conducted in the process of selection ?
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4. ^JdVr BÝQ>aàmBµOoO EH$ à{gÕ ~«mÊS> Ho$ dmVmZwHy$bZ g§`§Ìm| Ho$ {dnUZ _| bJr EH$ H$ånZr
h¡ & H$ånZr Ho$ Mma _w»` H$m`m]  H«$`, {dH«$`, {dÎm VWm {Z`w{º$H$aU dmbm EH$
H$m`m©Ë_H$ T>m±Mm h¡ & CËnmX H$s _m±J ~‹T>Zo na H$ånZr Zo A{YH$ H$_©Mm[a`m| H$s ^Vu H$m
{ZU©` {b`m &
Cg AdYmaUm H$s nhMmZ H$s{OE Omo _mZd g§gmYZ à~§YH$ H$mo CnbãY H$_©Mm[a`m| H$s
g§»`m VWm àH$ma H$m nVm bJmZo _| ghm`H$ hmoJr Vm{H$ dh àËòH$ {d^mJ Ho$ {bE
Amdí`H$ ì`{º$`m| H$s g§»`m Ho$ ~mao _| {ZU©` bo gHo$ VWm CZH$s ^Vu H$a gHo$ & 1
Bhagwati Enterprises is a company engaged in the marketing of
air-conditioners of a famous brand. The company has a functional
structure with four main functions  Purchase, Sales, Finance and
Staffing. As the demand for the product grew, the company decided to
recruit more employees.
Identify the concept which will help the Human Resource Manager to
find out the number and type of personnel available so that he could
decide and recruit the required number of persons for each department.
5. B©em _erÝg 1960 go JwUdÎmm dmbr {gbmB© _erZm| H$m EH$ à{gÕ Zm_ Wm & {nN>bo VrZ
_mh _| CËnmXZ KQ>Zo Ho$ H$maU B©em _erÝg Ho$ ñdm_r, lr gwaoe, ì`mHw$b Wo & CÝhm|Zo
CËnmXZ à~§YH$ H$mo BgHo$ H$maU H$m nVm bJmZo H$m {ZX}e {X`m & CËnmXZ à~§YH$ Zo {d{^Þ
n`©dojH$m| H$mo CZHo$ AYrZ H$m`© H$aZo dmbo H$_©Mm[a`m| H$m {ZînmXZ à{VdoXZ V¡`ma H$aZo H$m
AmXoe {X`m &
CËnmXZ à~§YH$ Ûmam {bE JE Cg MaU H$s nhMmZ H$s{OE Omo à~§Y Ho$ EH$ H$m`© go
gå~pÝYV h¡ & 1
Isha Machines was a renowned name for quality sewing machines since
1960. Mr. Suresh, the owner of Isha Machines, was worried as the
production had declined during the last three months. He directed the
Production Manager to find out the reason. The Production Manager
ordered the different supervisors to prepare a performance report of the
workers working under them.
Identify the step taken by the Production Manager that is related to one
of the functions of management.
6. ‘ny±Or g§aMZm’ H$m Š`m AW© h¡ ? 1

What is meant by ‘Capital Structure’ ?

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7. Am¡Úmo{JH$ _erZm| H$m CËnmXZ H$aZo dmbr EH$ à{gÕ H$ånZr, grH$m {b{_Q>oS>, H$mo AnZo
ì`dgm` H$m {dñVma H$aZo hoVw ~rg H$amo‹S> énE A{V[aº$ ny±Or H$s Amdí`H$Vm h¡ & H$ånZr
Ho$ _w»` H$m`©H$mar A{YH$mar, lr A{_V Omoer g_Vm Ho$ _mÜ`_ go {dÎm EH${ÌV H$aZm
MmhVo h¢ & {dÎm à~§YH$, lr ZaoÝÐ qgh, Zo gwPmd {X`m {H$ {ZdoeH$m| H$mo A§em| H$m {dH«$`
_Ü`ñWm| Ho$ _mÜ`_ go {H$`m OmE Š`m|{H$ dh H$_ _h±Jm n‹S>oJm &
Cg {d{Y H$m Zm_ ~VmBE {OgHo$ _mÜ`_ go H$ånZr Zo A{V[aº$ ny±Or EH${ÌV H$aZo H$m
{ZU©` {b`m & 1
Sika Ltd., a reputed industrial machines manufacturer, needs Rupees
twenty crores as additional capital to expand the business. Mr. Amit
Joshi, the Chief Executive Officer (CEO) of the company wants to raise
funds through equity. The Finance Manager, Mr. Narinder Singh,
suggested that the shares may be sold to investing public through
intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional
capital.
8. _mZgr AnZr ^VrOr, [a{Y_m, H$mo CgHo$ OÝ_-{XZ Ho$ {bE EH$ ~¡J ãrXZo Ho$ {bE ‘_oJm
ñQ>mog©’ bo JB© & dh ~hþV h{f©V hþB© O~ ~¡J Ho$ ^wJVmZ Ho$ gmW Cgo _wµâV _| EH$ n|{gb
~m°Šg {_bm &
H$ånZr Ûmam Cn`moJ H$s JB© {dH«$` àdV©Z H$s VH$ZrH$ H$s nhMmZ H$s{OE & 1
Mansi took her niece, Ridhima, for shopping to ‘Mega Stores’ to buy her a
bag for her birthday. She was delighted when on payment of the bag she
got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
9. à~§Y Ho$ gm_mÝ` {gÕmÝVm| Ho$ ê$n _| ‘{ZX}eZ H$s EH$Vm’ VWm ‘AmXoe’ H$mo g§jon _|
g_PmBE & 3
Explain briefly ‘Unity of Direction’ and ‘Order’ as principles of general
management.
10. {Z`moOZ H$s {H$Ýht VrZ {deofVmAm| H$m CëboI H$s{OE & 3
State any three features of planning.
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11. g§àofU H$s {H$Ýht VrZ g§Ho${VH$ ~mYmAm| H$mo g§jon _| g_PmBE & 3
Explain briefly any three semantic barriers to communication.
12. am_ZmW {b{_Q>oS> ~‹S>r _mÌm _| Am°J}{ZH$ ImÚ nXmWm] Ho$ Am`mVH$ h¢ & H$ånZr Wmo‹S>r _mÌm _|
AmH$f©H$ n¡Ho$Q>m| _| nXmWm] H$m {dH«$` H$aVr h¡ & nyd© _| H$ånZr H$m {ZînmXZ AZw_mZm| Ho$
AZwê$n Wm & ZdrZV_ n¡Ho$qµOJ VH$ZrH$s H$mo Ü`mZ _| aIVo hþE, H$ånZr Zo AnZr _erZar
H$mo gwYmaZo H$m {ZU©` {b`m & BgHo$ {bE, H$ånZr Ho$ {dÎm à~§YH$, lr {dH«$mÝV Ywëb, Zo
{dÎm H$s am{e VWm g_` H$m AZw_mZ bJm`m & `h H$ånZr H$mo {Zdoe VWm {dÎm {ZU©`m| H$mo
{Za§VaVm Ho$ AmYma na Omo‹S>Zo _| ghm`H$ hmoJm &
AV:, lr {dH«$mÝV Ywëb Zo AmZo dmbo Mma dfmoª Ho$ {bE {dH«$` nydm©Zw_mZ bJmZm ewê$
{H$`m & CgZo AmZo dmbo dfm] _| bm^ AZw_mZm| go gå~pÝYV Am±H$‹S>o ^r EH${ÌV {H$E &
BgHo$ Ûmam dh AmÝV[aH$ òmoVm| go {dÎm H$s CnbãYVm gw{ZpíMV H$aZm MmhVm Wm & eof
{dÎm Ho$ {bE dh d¡H$pënH$ òmoVm| H$m nVm bJmZo Ho$ {bE à`ËZerb h¡ &
Cn`w©º$ AZwÀN>oX _| M{M©V {dÎmr` AdYmaUm H$s nhMmZ H$s{OE & Bg Vah nhMmZr JB©
{dÎmr` AdYmaUm Ho$ _hÎd Ho$ {H$Ýht Xmo {~ÝXþAm| H$m CëboI ^r H$s{OE & 3
Ramnath Ltd. is dealing in import of organic food items in bulk. The

company sells the items in smaller quantities in attractive packages.
Performance of the company has been up to the expectations in the past.
Keeping up with the latest packaging technology, the company decided to
upgrade its machinery. For this, the Finance Manager of the company,
Mr. Vikrant Dhull, estimated the amount of funds required and the
timings. This will help the company in linking the investment and the
financing decisions on a continuous basis.
Therefore, Mr. Vikrant Dhull began with the preparation of a sales
forecast for the next four years. He also collected the relevant data about
the profit estimates in the coming years. By doing this, he wanted to be
sure about the availability of funds from the internal sources. For the
remaining funds he is trying to find out alternative sources.
Identify the financial concept discussed in the above paragraph. Also,
state any two points of importance of the financial concept, so identified.

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13. ho_ÝV, JwS²>Sy> VWm Vmo{fVm _hm{dÚmb` Ho$ {XZm| go {_Ì Wo VWm dV©_mZ _| do {^Þ-{^Þ
àH$ma Ho$ ì`dgm` _| bJo hþE h¢ & do bJmVma {_bVo h¢ VWm AnZo ì`mdgm{`H$ {dMmam| na
{dMma-{d_e© H$aVo h¢, VWm Cn^moº$m g§VwpîQ>, {dnUZ à`mgm|, CËnmX {S>µOmBqZJ, {dH«$`
VH$ZrH$m|, gm_m{OH$ gamoH$mam|, BË`m{X na {Q>ßn{U`m| H$m AmXmZ-àXmZ H$aVo h¢ &
Eogr hr EH$ g^m _|, ho_ÝV Zo JwS²>Sy> VWm Vmo{fVm H$m Ü`mZ Cn^moº$mAm| Ho$ emofU H$s Amoa$
AmH${f©V {H$`m & CgZo H$hm {H$ A{YH$Va {dH«o$Vm Cn^moº$mAm| H$m {d{^Þ VarH$m| go emofU
H$aVo h¢ VWm {dnUZ Ho$$ gm_m{OH$, Z¡{VH$ d n`m©daUr` nhbwAm| na Ü`mZ Zht XoVo, O~{H$
dh Eogm Zht H$a ahm Wm & JwS>²Sy> Zo H$hm {H$ Cn^moº$mAm| H$s g§VwpîQ> Ho$ {bE do X~md _| Wo
naÝVw Cn^moº$m `m Vmo H«$` Zht H$aVo AWdm n`m©ßV H«$` Zht H$aVo h¢, `{X CÝh| BgHo$ {bE
g_w{MV g_Pm`m VWm ào[aV Zht {H$`m OmE &
Vmo{fVm Zo µOmoa XoH$a H$hm {H$ Cn^moº$mAm| H$s Amdí`H$VmAm| H$s g§VwpîQ> {H$E {~Zm H$moB©
H$ånZr AnZo CÔoí`m| H$mo àmßV Zht H$a gH$Vr & ì`dgm{``m| H$m `h H$V©ì` h¡ {H$ do
Cn^moº$mAm| H$s g§VwpîQ> H$mo Ü`mZ _| aI|, Š`m|{H$ ì`dgm` g_mO Ûmam àXÎm òmoVm| go MbVm
h¡ & CgZo `h ^r H$hm {H$ dh ñd`§ Cn^moº$mAm| H$s Amdí`H$VmAm| H$m Ü`mZ aIVr h¡ &
CZ {d{^Þ àH$ma H$s {dMmaYmamAm| H$s nhMmZ H$s{OE {OZgo CZHo$ ì`dgm` Ho$ {dnUZ
à`mgm| _| ho_ÝV, JwS²>Sy> VWm Vmo{fVm {ZX}{eV hþE & nhMmZr JB© àËòH$ {dMmaYmam H$s EH$
A{V[aº$ {deofVm, Omo Cn`w©º$ AZwÀN>oX _| Zht Xr JB© h¡, H$m ^r CëboI H$s{OE & 3
Hemant, Guddu and Toshita were friends from college days and
presently they were doing different kinds of business. They regularly
meet and discuss their business ideas, and exchange notes on customer
satisfaction, marketing efforts, product designing, selling techniques,
social concerns, etc.
In one of such meetings, Hemant drew the attention of Guddu and

Toshita towards the exploitation of consumers. He told that most of the
sellers were exploiting the consumers in various ways and were not
paying attention towards the social, ethical and ecological aspects of
marketing, whereas he was not doing so. Guddu told that they were
under pressure to satisfy the consumers but stated that the consumers
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would not buy or not buy enough unless they were adequately convinced
and motivated for the same.
Toshita stressed that a company cannot achieve its objectives without

satisfying the needs of the customers. It was the duty of the businessmen
to keep consumer satisfaction in mind, because business is run by the
resources made available by the society. She further stated that she
herself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Hemant, Guddu and
Toshita in the marketing efforts of their business. Also, state one more
feature each of the various types of thinking identified that is not given
in the above paragraph.
14. ao{\«$OaoQ>a ~ZmZo dmbr EH$ H$ånZr, E.E_.dr. {b{_Q>oS> _| G${fVmof _wIOu Zo hmb hr _|
nX^ma J«hU {H$`m h¡ & Cgo nVm Mbm {H$ CgHo$ {d^mJ _| H$_ H$_©Mmar h¢ VWm g§JR>Z Ho$
gwMmé ê$n go H$m`© H$aZo _| Xÿgao {d^mJ CgHo$ {d^mJ Ho$ gmW gh`moJ Zht H$a aho Wo &
AV:, CgZo gw{ZpíMV {H$`m {H$ CgHo$ {d^mJ _| Amdí`H$ g§»`m _| H$_©Mmar h¢ VWm Xÿgao
{d^mJm| Ho$ gmW BgHo$ gh`moJ _| ~‹T>mdm hmo &
(H$) Cg ñVa H$s nhMmZ H$s{OE {Og na G${fVmof _wIOu H$m`©aV Wm &
(I) Bg ñVa na G${fVmof _wIOu Ûmam {H$E OmZo dmbo VrZ AÝ` H$m`m] H$m ^r CëboI
H$s{OE & 4
Rishitosh Mukerjee has recently joined AMV Ltd, a company

manufacturing refrigerators. He found that his department was
under-staffed and other departments were not cooperating with his
department for smooth functioning of the organisation. Therefore, he
ensured that his department has the required number of employees and
its cooperation with other departments is improved.
(a) Identify the level at which Rishitosh Mukerjee was working.
(b) Also, state three more functions required to be performed by
Rishitosh Mukerjee at this level.

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15. g§`wº$ amÁ` A_arH$m go AnZm CÚ{_Vm H$mog© nyam H$aZo Ho$ níMmV² g§Ho$V dmng ^maV bm¡Q>m
VWm _wå~B© Ho$ EH$ à{gÕ _mb _| ‘\$s`mo_m H$m°µ\$s’ Zm_ H$s EH$ H$m°µ\$s H$s XþH$mZ ewê$ H$s &
H$m°µ\$s H$s XþH$mZ H$s {d{eîQ>Vm H$m°µ\$s H$s {d{eîQ> gwJ§Y VWm M`Z Ho$ {bE ~hþV gr
˜we~wAm| (âbodg©) H$s àH$ma Wr & Hw$N> H$maUde ì`dgm` Z Vmo bm^àX Wm Am¡a Z hr
bmoH${à` & g§Ho$V BgH$m H$maU nVm bJmZo Ho$ {bE CËgwH$ Wm & CgZo ì`dgm` H$m gwMmé$
ê$n go Zht Mb nmZo Ho$ H$maU H$m nVm bJmZo Ho$ {bE EH$ à{gÕ à~§Y g§ñWmZ go
E_.~r.E. H$s hþB©, [a`m H$mo EH$ à~§YH$ Ho$ ê$n _| {Z`wº$ {H$`m &
[a`m Zo J«mhH$m| go à{VnwpîQ> br VWm nVm bJm`m {H$ do H$m°µ\$s H$s bmOdm~ ˜we~w H$mo ß`ma
H$aVo Wo naÝVw AmXoe H$mo nyam H$aZo H$s àVrjm _| {bE OmZo dmbo g_` go àgÞ Zht Wo &
CgZo {díbofU {H$`m VWm nVm bJm`m {H$ Hw$N> AZmdí`H$ A‹S>MZ| Wt {OÝh| Xÿa {H$`m Om
gH$Vm Wm & CgZo AmXoe Ho$ à{H«$Ù Ho$ {bE _mZH$ g_` H$m {ZYm©aU H$a {X`m & Cgo `h
^r nVm Mbm {H$ Eogr Hw$N> ˜we~wE± Wt {OZH$s _m±J A{YH$ Zht Wr & AV:, CgZo Eogr
˜we~wAm| Ho$ {dH«$` H$mo amoH$Zo H$m ^r {ZU©` {b`m & n[aUm_ñdê$n, Aën g_` _| hr [a`m
J«mhH$m| H$mo AmH${f©V H$aZo _| g\$b hmo JB© &
g_ñ`m Ho$ g_mYmZ hoVw [a`m Ûmam AnZmB© JB© d¡km{ZH$ à~§Y H$s {H$Ýht Xmo VH$ZrH$m| H$s
nhMmZ H$s{OE VWm g_PmBE & 4
Sanket, after completing his entrepreneurship course from U.S.A.
returned to India and started a coffee shop ‘Fioma Coffee’ in a famous
mall in Mumbai. The speciality of the coffee shop was the special aroma
of coffee and a wide variety of flavours to choose from. Somehow, the
business was neither profitable nor popular. Sanket was keen to find out
the reason. He appointed Riya, an MBA from a reputed management
institute as a manager to find out the causes of the business not doing
well.
Riya, took a feedback from the clients and found out that though they
loved the special unique aroma of coffee but were not happy with the long
waiting time being taken to process the order. She analysed and found
out that there were many unnecessary obstructions which could be
eliminated. She fixed a standard time for processing the order. She also
realised that there were many flavours whose demand was not enough.
So, she also decided to discontinue the sale of such flavours. As a result,
within a short period Riya was able to attract the customers.
Identify and explain any two techniques of scientific management used
by Riya to solve the problem.
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16. {Z`moOZ Ho$ àH$mam| Ho$ ê$n _| ‘aUZr{V’ VWm ‘{Z`_’ H$m AW© Xr{OE & 4
Give the meaning of ‘Strategy’ and ‘Rule’ as types of plans.
17. ^Vu Ho$ ~mø òmoVm| Ho$ ê$n _| ‘àVrjm gyMr’ VWm ‘_µOXÿa R>oHo$Xmam|’ H$mo g§jon _| g_PmBE & 4
Explain briefly ‘Casual Callers’ and ‘Labour Contractors’ as external
sources of recruitment.
18. AmOH$b {H$gr Xoe Ho$ {dH$mg H$mo BgH$s àUmbr, {OgHo$ Ûmam {dÎm H$m Am{YŠ` Ho$ joÌm|
go CZ joÌm| _| ñWmZm§VaU Ohm± BgH$s gdm©{YH$ Amdí`H$Vm h¡, go ^r Am±H$m OmVm h¡ &$
AW©ì`dñWm H$mo _µO~yV H$aZo Ho$ {bE go~r ny±Or ~mµOma Ho$ {dH$mg Ho$ {bE Cnm` H$a ahr
h¡ & BgHo$ A{V[aº$, EH$ AÝ` ~mµOma h¡ {Og_| à{V{XZ Aa{jV VWm Aënmd{Y G$U ànÌm|
H$m à^mdnyU© VarHo$ go ì`mnma hmoVm h¡ & EH$ gmW ò ~mµOma ~MV H$aZo dmbm| VWm {ZdoeH$m|
Ho$ nmg CnbãY {dÎm H$mo BgHo$ AË`{YH$ CËnmXH$ {Zdoe Adgam| H$s Va\$ {ZX}{eV H$aZo _|
ghm`H$ hmoVo h¢ &
(H$) Cn`w©º$ pñW{V _| ~mµOma Ûmam {Zînm{XV {H$E OmZo dmbo H$m`© H$m Zm_ Xr{OE &
(I) ny±Or ~mµOma IÊS> Ho$ A{V[aº$ Cg ~mµOma IÊS> H$m Zm_ ~VmBE {Og_| Aa{jV VWm
Aënmd{Y G$U ànÌm| H$m ì`mnma hmoVm h¢ & XmoZm| Ho$ _Ü` AÝVa Ho$ H$moB© VrZ {~ÝXþ
^r Xr{OE & 4
These days, the development of a country is also judged by its system of

transferring finance from the sector where it is in surplus to the sector
where it is needed the most. To give strength to the economy, SEBI is
undertaking measures to develop the capital market. In addition to this,
there is another market in which unsecured and short-term debt
instruments are actively traded every day. These markets together help
the savers and investors in directing the available funds into their most
productive investment opportunity.
(a) Name the function being performed by the market in the above
case.
(b) Name the market segment other than the capital market segment
in which unsecured and short-term debt instruments are traded.
Also, give any three points of difference between the two.

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19. AdYoe, S>oëQ>m {b{_Q>oS> H$m à~§Y {ZXoeH$ h¡ & H$ånZr Zo EH$ AÀN>m Zm_ A{O©V {H$`m h¡
VWm BgH$m {ZînmXZ AÀN>m h¡ & `h AmXoem| H$mo g_` na nyam H$aZo Ho$ {bE OmZr OmVr
Wr & CËnmXZ à~§YH$, gwlr {à`§H$m, AmXoem| Ho$ à{H«$Ù H$s XoIaoI Hw$ebVmnyd©H$ H$a ahr
Wr VWm CgHo$ AYrZ Xg ào[aV H$_©Mmar H$m`©aV Wo & g^r H$m_ gwMmé ê$n go Mb aho Wo &
Xþ^m©½`de, {à`§H$m H$m EoŠgrS>oÝQ> hmo J`m & AdYoe OmZVm Wm {H$ {à`§H$m H$s AZwnpñW{V
_| H$ånZr g_` gr_m H$m nmbZ Zht H$a nmEJr & Cgo `h ^r kmV Wm {H$ g_` gr_m H$m
nmbZ Zht H$aZo na J«mhH$ Ag§VwîQ> hmo gH$Vo Wo {Oggo ì`dgm` H$s hm{Z VWm »`m{V H$s
hm{Z H$m µOmo{I_ Wm & AV:, CgZo AnZo H$_©Mm[a`m| Ho$ gmW EH$ ~¡R>H$ H$s {Og_| AmXoem|
Ho$ ghr VWm J{Verb à{H«$Ù H$m {Z`moOZ {H$`m J`m & àËòH$ EH$ Q>r_ H$s Vah H$m`©
H$aZo Ho$ {bE gh_V Wm, Š`m|{H$ g§JR>Z Ho$ H$_©Mm[a`m| Ho$ à{V AdYoe H$m ì`dhma
gH$mamË_H$ Wm & g^r Zo A{V[aº$ g_` {X`m VWm à`mg {H$E d bú`m| H$s g_` na àm{ßV
hmo JB© & `hr Zht AdYoe, {à`§H$m go {_bZo J`m VWm Cgo Amdí`H$ {dlm_ H$s gbmh
Xr &
(H$) AdYoe H$s ZoV¥Ëd e¡br H$s nhMmZ H$s{OE VWm Bg e¡br H$mo Xem©Zo dmbm EH$
{MÌ ~ZmBE &
(I) AdYoe Ho$ ì`dhma Ûmam COmJa {H$E JE {H$Ýht Xmo _yë`m| H$s ^r nhMmZ
H$s{OE & 4
Avdhesh is the Managing Director of Delta Ltd. The company had
established a good name for itself and had been doing well. It was known
for timely completion of orders. The Production Manager, Ms. Priyanka
was efficiently handling the processing of orders and had a team of ten
motivated employees working under her. Everything was going on well.
Unfortunately, Priyanka met with an accident. Avdhesh knew that in the
absence of Priyanka, the company may not be able to meet the deadlines.
He also knew that not meeting the deadlines may lead to customer
dissatisfaction with the risk of loss of business and goodwill. So, he had a
meeting with his employees in which accurate and speedy processing of
orders was planned. Everybody agreed to work as a team because the
behaviour of Avdhesh was positive towards the employees of the
organisation. Everyone put in extra time and efforts and the targets were
met on time. Not only this, Avdhesh visited Priyanka and advised her to
take adequate rest.
(a) Identify the leadership style of Avdhesh and draw a diagram
depicting the style.
(b) Also, identify any two values highlighted by the behaviour of
Avdhesh.
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20. ZÝXamMb ZoQ>dH©$²g EÊS> Q>oŠZmobm°OrµO {b{_Q>oS>, g§`wº$ amÁ` A_arH$m _| VH$ZrH$s A{^Zd
àdV©Z H$s EH$ AJ«Ur H$ånZr, {díd H$mo Omo‹S>Zo Ho$ {bE CËnmXm| VWm g_mYmZm| H$m g¥OZ
H$aVr h¡ & BgHo$ nmg EH$ ~‹S>r emoY VWm {dH$mg Q>r_ h¡ {OgZo àW_ S>ãë`y -I Zm_H$ ñ_mQ>©
K‹S>r H$m Am{dîH$ma {H$`m h¡, Omo g_` Xem©Zo Ho$ A{V[aº$ Hw$N> ñdmñÏ` gå~ÝYr n¡am_rQ>a
O¡go öX` J{V, aº$ Mmn, BË`m{X H$m ^r n[adrjU H$aVr h¡ & {dXoe _| ~mµOma H$s ImoO
H$aZo na H$ånZr Zo nm`m {H$ Am{W©H$ {dH$mg H$s J{V H$mo ~‹T>mZo Ho$ {bE ^maV _| gwYma
à{H«$`m Mb ahr Wr & bmBgoÝg H$s A{Zdm`©Vm Ho$ CÝ_ybZ H$m bm^ CR>mZo H$m H$ånZr Zo
{ZU©` {b`m & H$ånZr `h ^r OmZVr Wr {H$ {díd Ho$ {d{^Þ Xoem| _| EH$-Xÿgao H$mo à^m{dV
H$aZo VWm nañna {Z^©aVm H$m ñVa ~‹T> J`m Wm VWm ^maV H$mo BgHo$ AÝVam©îQ´>r` ì`mnma H$m
AmYma ~Zm`m Om gH$Vm Wm & ^maVr` ~mµOma H$m A{^J«hU H$aZo Ho$ {bE H$ånZr Zo JwOamV
_| EH$ H$m`m©b` H$s ñWmnZm H$s & Wmo‹S>o hr g_` _|, H$ånZr ~mµOma H$s EH$ AJ«Ur H$ånZr
~Z JB© & H$ånZr H$s g\$bVm go Xÿgao ~hþV go {Ibm‹S>r ~mµOma _| àdoe Ho$ {bE AmH${f©V
hþE & à{V`mo{JVm Ho$ H$maU _yë`m| _| H$_r hþB© VWm Bggo J«mhH$m| H$mo bm^ hþAm &
(H$) Cn`w©º$ AZwÀN>oX _|, gaH$mar Zr{V go gå~pÝYV Xmo _w»` AdYmaUmAm| H$s MMm© H$s
JB© h¡ & BZ AdYmaUmAm| H$s nhMmZ H$s{OE VWm g_PmBE &
(I) BZ AdYmaUmAm| Ho$ ^maVr` ì`dgm` VWm CÚmoJ na n‹S>Zo dmbo {H$Ýht VrZ à^mdm|
H$mo ^r g§jon _| g_PmBE & 5
Nandrachal Networks and Technologies Ltd. is a leader in technology
innovation in U.S.A. creating products and solutions for a connected
world. It has a large Research and Development team which invented the
first smart watch W-I, which besides showing the time would also
monitor few health parameters like heart beat, blood pressure, etc. While
in search of markets abroad, the company found that in India, the reform
process was underway with the aim of accelerating the pace of economic
growth. The company decided to take advantage of the fact that licensing
requirements had been abolished. The company was also aware that
there had been increased level of interaction and interdependence among
the various nations of the world and India could be made a base for its
international trade. It set up its office in Gujarat with a view to capture
the Indian market. In a short span of time, the company emerged as a
market leader. Success of the company attracted many other players to
enter the market. Competition resulted in reduction in prices, thereby
benefitting the customers.
(a) In the above paragraph, two major concepts related to government
policy have been discussed. Identify and explain those concepts.
(b) Also, explain briefly any three impacts of those concepts on Indian

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21. {Z`§ÌU Ho$ _hÎd na àH$me S>mbZo dmbo {H$Ýht nm±M {~ÝXþAm| H$m CëboI H$s{OE & 5
State any five points that highlight the importance of controlling.
22. AnZo gXñ`m| _| gm_m{OH$ H$m`© H$aZo H$s AmXV S>mbZo Ho$ {bE ‘Ama.Amo. `yW Šb~’ Zo EH$
d¥Õ Aml_ _| AnZo gXñ`m| H$s `mÌm H$m Am`moOZ {H$`m & `mÌm go nVm Mbm {H$ d¥Õ
Aml_ Ho$ ghdm{g`m| H$s ahZo H$s AdñWm ñdmñÏ`H$maH$ Zht Wr & Bg{bE,
Ama.Amo. `yW Šb~ Ho$ gXñ`m| Zo n[aga H$s gµ\$mB© H$m {ZU©` {b`m & gµ\$mB© A{^`mZ Ho$
_Ü` CÝh| `h ^r _hgyg hþAm {H$ d¥Õ Aml_ H$mo ZmeH$ H$sQ> {Z`§ÌU H$s ^r Amdí`H$Vm
Wr & naÝVw d¥Õ Aml_ Ho$ Hw$N> ghdmgr BgHo$ {bE A{ZÀNw>H$$ Wo Š`m|{H$ CZH$m {dídmg Wm
{H$ ZmeH$ H$sQ> {Z`§ÌU CZHo$ {bE ñdmñÏ` gå~ÝYr naoem{Z`m± n¡Xm H$a gH$Vm h¡ & AV:,
Ama.Amo. `yW Šb~ Zo Z¡{VH$, gwa{jV VWm JÝYa{hV ZmeH$ H$sQ> {Z`§ÌU àXmZ H$aZo H$m
{ZU©` {b`m & CÝhm|Zo d¥Õ Aml_ Ho$ ghdm{g`m| H$mo àñVm{dV ZmeH$ H$sQ> {Z`§ÌU CËnmX
H$m EH$ noå\$b¡Q> {XIm`m Omo AmgmZ, H$_ IM© dmbm VWm bå~o g_` VH$ Aga aIZo
dmbm ZmeH$ H$sQ> {Z`§ÌU Wm & ghdmgr ghf© V¡`ma hmo JE VWm ZmeH$ H$sQ> {Z`§ÌU H$a
{X`m J`m & nÝÐh {XZm| Ho$ níMmV² ZmeH$ H$sQ> {Z`§ÌU H$m Aga H$_ hmoZo bJm & Ama.Amo.
`yW Šb~ Zo ZmeH$ H$sQ> {Z`§ÌU H$ånZr go gå~ÝY ñWm{nV {H$`m naÝVw do AnZo AmJ_Z
H$mo Q>mbVo aho & EH$ _mh àVrjm H$aZo Ho$ níMmV² Ama.Amo. `yW Šb~ Zo Cn^moº$m Ý`m`mb`
_| {eH$m`V XO© H$am Xr &
Cn^moº$m Ý`m`mb` {eH$m`V H$s à_m{UH$Vm Ho$ ~mao _| g§VwîQ> Wm VWm BgZo ZmeH$ H$sQ>
{Z`§ÌU H$ånZr H$mo Amdí`H$ {ZX}e Omar H$a {XE &
(H$) Ý`m`mb` Ûmam Omar {H$E Om gH$Zo dmbo {H$Ýht N>: {ZX}em| H$m CëboI H$s{OE &
(I) Ama.Amo. `yyW Šb~ Ûmam g_mO H$mo ào{fV {H$Ýht Xmo _yë`m| H$s nhMmZ H$s{OE & 5
‘RO Youth Club’ organised a visit of its members to an Old Age Home to
inculcate the habit of social work among them. The visit revealed that the
living conditions of the inmates of the Old Age Home were not hygienic.
So, the RO Youth Club members decided to clean the premises. During
their cleanliness drive, they realised that the Old Age Home also required
pest control. But some of the inmates of the Old Age Home were reluctant
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for it because they believed that the pest control may create health
problems for them. RO Youth Club, therefore, decided to provide ethical,
safe and odourless pest control. They showed to the inmates of the Old
Age Home a pamphlet of the proposed pest control product which
promised easy, inexpensive and long-lasting pest control. The inmates
happily agreed and the pest control was carried out. The effect of the pest
control started wearing off after a fortnight. RO Youth Club contacted the
pest control company which kept on postponing their visit. After waiting
for a month, RO Youth Club filed a case in the consumer court.
The consumer court was satisfied about the genuineness of the complaint
and issued necessary directions to the pest control company.
(a) State any six directions that might have been issued by the court.
(b) Identify any two values that are being communicated by RO Youth
Club to the society.
23. ì`mdgm{`H$ BH$mB`m| H$mo gmB~a gwajm g_mYmZ àXmZ H$aZo hoVw AZyn Jm¡‹S> Zo ‘H¡$Q²>g AmB©’
Zm_ H$s EH$ H$ånZr ewê$ H$s & BgH$m CÔoí` gmB~a AmH«$_Um| H$s amoH$Wm_ H$aZm, BZH$m
nVm bJmZm, à{V{H«$`m {XImZm VWm _hÎdnyU© Am±H$‹S>m| H$mo gwa{jV aIZm h¡ & dh EH$
n[al_r gm°âQ>doà B§Or{Zà VWm gmB~a gwajm H$m {deofk Wm & CgH$s »`m{V
{XZm|-{XZ ~‹T>Vr JB© Š`m|{H$ dh Z Ho$db EH$ gË`{ZîR>m dmbm ì`{º$ Wm A{nVw dh AnZm
H$m`© nyU© B©_mZXmar VWm {ZîR>m go H$aVm Wm & ì`dgm` à{V{XZ ~‹T>Vm Mbm J`m &
dh ~hþV h{f©V hþAm O~ Cgo {dkmZ Ed§ VH$ZrH$s _§Ìmb` go EH$ ~‹S>r n[a`moOZm H$m
àñVmd àmßV hþAm & n[a`moOZm na H$m`© H$aVo g_` CgZo nm`m {H$ H$m`© H$m n[a_mU CgHo$
{bE g^r H$m`© H$s XoIaoI ñd`§ H$aZo H$mo Ag§^d ~Zm ahm Wm & AV:, CgZo Q>r_ H$m
{dñVma H$aZo H$m {ZU©` {b`m & H$ånZr Zo amÁ` Ho$ EH$ B§Or{Z`[a¨J _hm{dÚmb` Ho$ gmW
{ZH$Q> H$m g§nH©$ ~Zm aIm Wm & EH$ n[aga M`Z _| ZB© n[a`moOZm _| H$m`© Ho$ {bE Amad
VWm àm§er H$s {Z`w{º$ H$s JB© &
CgZo nm`m {H$ ZE H$_©Mmar gj_, CËgmhr VWm {dídmg`mo½` Wo & AZyn Jm¡‹S> Zo bú`m| na
Ho$pÝÐV {H$`m VWm Amad Ed§ àm§er H$s ghm`Vm go n[a`moO Zm g_` na nyar hmo JB© & `hr
Zht, AZyn Jm¡‹S> AnZo àMmbZ joÌ H$mo ~‹T>mZo _| ^r g\$b hþAm & BgHo$ gmW hr Amad
VWm àm§er H$mo {dH$mg VWm nhb H$aZo Ho$ Adga ^r àmßV hþE &
(H$) Cg AdYmaUm H$s nhMmZ H$s{OE VWm g§jon _| g_PmBE {Oggo AZyn Jm¡‹S> H$mo
Cn`w©º$ pñW{V _| CÔoí`m| na Ho$pÝÐV H$aZo _| ghm`Vm àmßV hþB© &
(I) ^mJ (H$) _| nhMmZr JB© AdYmaUm Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo ^r
g_PmBE & 6

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Anoop Gaur started ‘Cat’s Eye’, a company for providing cyber security
solutions to businesses. Its objective is to prevent, detect, respond to
cyber attacks and protect critical data. He was a hardworking software
engineer and an expert in cyber security. His reputation grew by leaps
and bounds as he was not only a person of integrity but also did his work
with utmost honesty and sincerity. The business started growing day by
day.
He was delighted when he was offered a big project by the Ministry of
Science and Technology. While working on the project he found that the
volume of work made it impractical for him to handle all the work by
himself. Therefore, he decided to expand the team. The company
maintained a close liaison with an engineering college in the State.
During a campus placement, Aarav and Pranshi were appointed to work
for the new project.
He found the new employees capable, enthusiastic and trustworthy.
Anoop Gaur was thus, able to focus on the objectives and with the help of
Aarav and Pranshi, the project was completed on time. Not only this,
Anoop Gaur was also able to extend his area of operations. On the other
hand, Aarav and Pranshi also got opportunities to develop and exercise
initiative.
(a) Identify and explain briefly the concept used by Anoop Gaur in the
above case which helped him in focussing on the objectives.
(b) Also, explain any four points of importance of the concept
identified in part (a).
24. {H$gr H$ånZr H$s H$m`©erb ny±Or H$s Amdí`H$VmAm| H$mo à^m{dV H$aZo dmbo {H$Ýht Mma
H$maH$m| H$mo g§jon _| g_PmBE & 6
Explain briefly any four factors that affect the working capital
requirements of a company.
25. _oS>r B§ñQ®>_oÝQ²> g {b{_Q>oS> {M{H$Ëgm CnH$aUm| H$m {dVaU H$aZo dmbr EH$ H$ånZr h¡ & H$ånZr
Zo hmb hr _| ewJa ñVa H$s Om±M H$aZo dmbr _erZ H$s 15000 BH$mB`m| H$m Am`mV {H$`m
Omo aº$ H$m Z_yZm {bE {~Zm ewJa ñVa H$s Om±M H$a gH$Vr h¡ & {dnUZ aUZr{V H$m
{ZYm©aU H$aZo Ho$ {bE H$ånZr Ho$ _w»` H$m`©H$mar A{YH$mar Zo {d{^Þ µOmoZ Ho$ {dnUZ
à_wIm| H$s EH$ ~¡R>H$ ~wbmB© &
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Bg ~¡R>H$ _|, Zm°W© µOmoZ Ho$ {dnUZ à_wI, g§O`, Zo gwPmd {X`m {H$ Š`m|{H$ _erZ| n[aîH¥$V
Wt CÝh| AñnVmb Ho$ CZ H$_©Mm[a`m| H$mo, Omo _erZm| H$m Cn`moJ H$a|Jo, _erZm| Ho$ aIaImd
Ho$ {df` _| g_PmZo Ho$ {bE ì`{º$JV ê$n go AñnVmbm| _| OmZm Mm{hE & CgZo `h ^r
gwPmd {X`m {H$ BgHo$ {bE A{V[aº$ à{e{jV H$_©Mm[a`m| H$s ^Vu H$s OmE & EH$ AÝ`
µOmoZ à_wI, {hVoe, Zo ~Vm`m {H$ _erZm| Ho$ Am`mV na ~hþV am{e IM© H$s JB© Wr, AV:
H$ånZr Ho$ nmg A{V[aº$ H$_©Mm[a`m| H$mo ^wJVmZ Ho$ {bE YZ H$s H$_r Wr, O¡gm {H$ g§O`
Zo gwPmd {X`m Wm &
X{jUr µOmoZ Ho$ Zd{Z`wº$ µOmoZb à_wI, aodm§e, Zo gwPmd {X`m {H$ Š`m|{H$ AmXoe H$m
AmH$ma ~‹S>m Zht Wm, ghr M`Z H$aZo go nyd© {dVaU Ho$ _mÜ`_m| Ho$ M`Z H$mo {ZYm©[aV H$aZo
dmbo H$maH$m| H$m AÜ``Z H$aZo H$s Amdí`H$Vm Wr &
(H$) ~¡R>H$ _| {dMma {H$E JE {dVaU _mÜ`_m| Ho$ M`Z H$mo à^m{dV H$aZo dmbo H$maH$m|
H$s nhMmZ H$s{OE &
(I) ^mJ (H$) _| nhMmZ {H$E JE àËòH$ H$maH$ go gå~pÝYV Ü`mZ XoZo `mo½` AÝ`
{df`m| H$mo ^r g§jon _| g_PmBE & 6
Medi Instruments Ltd. is a company dealing in the distribution of
medical instruments. The company recently imported 15000 units of
sugar testing machines to test the sugar levels without taking blood
samples. For deciding the marketing strategy, the Chief Executive Officer
of the company called a meeting of the marketing heads of different
zones.
In the meeting, Sanjay, the North Zone Marketing Head, suggested that
since the machines were sophisticated they need to visit hospitals
personally to explain its working to the hospital staff who would be using
the machines. He also suggested that additional trained people may be
recruited for the same. Hitesh, another Zonal Head, added that since lot of
money had been spent on the import of the machines, the company was
short of funds to pay the additional staff, as suggested by Sanjay.
Revansh, a newly appointed Zonal Head of South Zone, suggested that
since the size of the order was not large, a detailed study of the factors
determining the choice of channels of distribution was required before
making the right choice.
(a) Identify the factors influencing the choice of channels of
distribution which were discussed in the meeting.
(b) Also, explain briefly the other considerations to be taken care of in
each factor identified in part (a).
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SET-2
Code No. 66/2

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES


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gm_mÝ` {ZX}e :
(iii) 4 – 5 A§H$m| dmbo àíZm| Ho$ CÎma bJ^J 150 eãXm| Ho$ hm| &
sentence.


~m°Šg {_bm &
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{ZU©` {b`m & 1

capital.
H$s{OE & 1
{ZU©` {b`m &

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AmXoe {X`m &
gå~pÝYV h¡ & 1
9. ‘nhb’ VWm ‘gh`moJ H$s ^mdZm’ H$mo à~§Y Ho$ gm_mÝ` {gÕmÝVm| Ho$ ê$n _| g§jon _| g_PmBE & 3
Explain briefly ‘Initiative’ and ‘Esprit de Corps’ as principles of general
management.
10. {Z`moOZ Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$m CëboI H$s{OE & 3
State any three points of importance of planning.
11. g§àofU H$s {H$Ýht VrZ g§JR>ZmË_H$ ~mYmAm| H$mo g§jon _| g_PmBE & 3
Explain briefly any three organisational barriers to communication.
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H$aVo h¢ VWm {dnUZ Ho$ gm_m{OH$, Z¡{VH$ d n`m©daUr` nhbwAm| na Ü`mZ Zht XoVo, O~{H$
dh Eogm Zht H$a ahm Wm & JwS²>Sy> Zo H$hm {H$ Cn^moº$mAm| H$s g§VwpîQ> Ho$ {bE do X~md _| Wo
à`mgm| _| ho_ÝV, JwS²> Sy> VWm Vmo{fVm {ZX}{eV hþE & nhMmZr JB© àËòH$ {dMmaYmam H$s EH$

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well.

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H$s{OE & 4

16. {Z`moOZ Ho$ àH$mam| Ho$ ê$n _| ‘Zr{V>’ VWm ‘~OQ>’ H$m AW© Xr{OE & 4
Give the meaning of ‘Policy’ and ‘Budget’ as types of plans.
ghm`H$ hmoVo h¢ &
^r Xr{OE & 4
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case.
Xr &
{MÌ ~ZmBE &
H$s{OE & 4

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take adequate rest.
Avdhesh.
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K‹S>r H$m Am{dîH$ma {H$`m h¡, Omo g_` Xem©Zo Ho$ A{V[aº$ Hw$N> ñdmñÏ` gå~ÝYr n¡a m_rQ>a
_| EH$ H$m`m©b` H$s ñWmnZm H$s & Wmo‹S>o hr g_` _|, H$ånZr ~mµOma H$s EH$ AJ«Ur H$ånZr
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22. {Z`§ÌU à{H«$`m Ho$ MaUm| H$m g§jon _| dU©Z H$s{OE & 5
Describe briefly the steps in the process of controlling.
Zo gwPmd {X`m Wm &
H$s nhMmZ H$s{OE &

zones.

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24. ì`mdgm{`H$ BH$mB`m| H$mo gmB~a gwajm g_mYmZ àXmZ H$aZo hoVw AZyn Jm¡‹S> Zo ‘H¡$Q²>g AmB©’
Ho$pÝÐV {H$`m VWm Amad Ed§ àm§er H$s ghm`Vm go n[a`moOZm g_` na nyar hmo JB© & `hr
g_PmBE & 6
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day.
initiative.
25. EH$ H$ånZr H$s ñWm`r ny±Or H$s Amdí`H$VmAm| H$mo à^m{dV H$aZo dmbo {H$Ýht Mma H$maH$m|
Explain briefly any four factors that affect the fixed capital requirements
of a company.
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SET-3
Code No. 66/3

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES


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gm_mÝ` {ZX}e :
sentence.

AmXoe {X`m &
gå~pÝYV h¡ & 1
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~m°Šg {_bm &
{ZU©` {b`m & 1

capital.
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H$s{OE & 1
{ZU©` {b`m &
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H$aVo h¢ VWm {dnUZ Ho$$ gm_m{OH$, Z¡{VH$ d n`m©daUr` nhbwAm| na Ü`mZ Zht XoVo, O~{H$
dh Eogm Zht H$a ahm Wm & JwS²>Sy> Zo H$hm {H$ Cn^moº$mAm| H$s g§VwpîQ> Ho$ {bE do X~md _| Wo
à`mgm| _| ho_ÝV, JwS²>Sy> VWm Vmo{fVm {ZX}{eV hþE & nhMmZr JB© àËòH$ {dMmaYmam H$s EH$

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11. ‘H$_©Mm[a`m| H$m nm[al{_H$’ VWm ‘gmonmZ ûm¥§Ibm’ H$mo à~§Y Ho$ gm_mÝ` {gÕmÝVm| Ho$ ê$n _|
Explain briefly ‘Remuneration of Employees’ and ‘Scalar Chain’ as
principles of general management.
12. {Z`moOZ H$s {H$Ýht VrZ gr_mAm| H$m CëboI H$s{OE & 3
State any three limitations of planning.
13. g§§àofU H$s {H$Ýht VrZ ì`{º$JV ~mYmAm| H$mo g§jon _| g_PmBE & 3
Explain briefly any three personal barriers to communication.
14. {Z`moOZ Ho$ àH$mam| Ho$ ê$n _| ‘CÔoí`m|’ VWm ‘à{H«$`m’ H$m AW© Xr{OE & 4
Give the meaning of ‘Objectives’ and ‘Procedure’ as types of plans.
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H$s{OE & 4

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well.

ghm`H$ hmoVo h¢ &
^r Xr{OE & 4
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case.
Xr &
{MÌ ~ZmBE &
H$s{OE & 4

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take adequate rest.


Avdhesh.

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K‹S>r H$m Am{dîH$ma {H$`m h¡, Omo g_` Xem©Zo Ho$ A{V[aº$ Hw$N> ñdmñÏ` gå~ÝYr n¡am_rQ>a
_| EH$ H$m`m©b` H$s ñWmnZm H$s & Wmo‹S>o hr g_` _| , H$ånZr ~mµOma H$s EH$ AJ«Ur H$ånZr

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22. {Z`§ÌU VWm {Z`moOZ _| gå~ÝY H$mo g§jon _| g_PmBE & 5

Explain briefly the relationship between controlling and planning.
23. EH$ H$ånZr H$s ny±Or g§aMZm Ho$ M`Z H$mo à^m{dV H$aZo dmbo {H$Ýht Mma H$maH$m| H$mo g§jon
_| g_PmBE & 6
Explain briefly any four factors that affect the choice of capital structure
of a company.
Zo gwPmd {X`m Wm &
H$s nhMmZ H$s{OE &
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zones.
25. ì`mdgm{`H$ BH$mB`m| H$mo gmB~a gwajm g_mYmZ àXmZ H$aZo hoVw AZyn Jm¡‹S > Zo ‘H¡$Q²>g AmB©’
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Ho$pÝÐV {H$`m VWm Amad Ed§ àm§er H$s ghm`Vm go n[a`moOZm g_` na nyar hmo JB© & `hr
g_PmBE & 6
day.
initiative.
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From : http://cbseportal.com/
Series ONS SET-1

·¤æðÇU Ù´.
Code No. 66/1
ÚUæðÜ Ù´. ÂÚUèÿææÍèü ·¤æðÇU ·¤æð ©æÚU-ÂéçSÌ·¤æ ·ð¤ ×é¹-ÂëcÆU
Roll No. ÂÚU ¥ßàØ çÜ¹ð´Ð
· ·ë¤ÂØæ Áæ¡¿ ·¤ÚU Üð´ ç·¤ §â ÂýàÙ-Âæ ×ð´ ×éçÎýÌ ÂëcÆU 15 ãñ´Ð
· ÂýàÙ-Âæ ×ð´ ÎæçãÙð ãæÍ ·¤è ¥æðÚU çÎ° »° ·¤æðÇU ÙÕÚU ·¤æð ÀUææ ©æÚU-ÂéçSÌ·¤æ ·ð¤ ×é¹-ÂëcÆU ÂÚU çÜ¹ð´Ð
· ·ë¤ÂØæ Áæ¡¿ ·¤ÚU Üð´ ç·¤ §â ÂýàÙ-Âæ ×ð´ 25 ÂýàÙ ãñ´Ð
· ·ë¤ÂØæ ÂýàÙ ·¤æ ©æÚU çÜ¹Ùæ àæéM¤ ·¤ÚUÙð âð ÂãÜð, ÂýàÙ ·¤æ ·ý¤×æ´·¤ ¥ßàØ çÜ¹ð´Ð
· §â ÂýàÙ-Âæ ·¤æð ÂÉ¸Ùð ·ð¤ çÜ° 15 ç×ÙÅU ·¤æ â×Ø çÎØæ »Øæ ãñÐ ÂýàÙ-Âæ ·¤æ çßÌÚUæ Âêßæüq ×ð´
10.15 ÕÁð ç·¤Øæ Áæ°»æÐ 10.15 ÕÁð âð 10.30 ÕÁð Ì·¤ ÀUææ ·ð¤ßÜ ÂýàÙ-Âæ ·¤æð ÂÉ¸ð´»ð ¥æñÚU §â
¥ßçÏ ·ð¤ ÎæñÚUæÙ ßð ©æÚ-ÂéçSÌ·¤æ ÂÚU ·¤æð§ü ©æÚU Ùãè´ çÜ¹ð´»ðÐ
· Please check that this question paper contains 15 printed pages.
· Code number given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
· Please check that this question paper contains 25 questions.
· Please write down the Serial Number of the question before attempting
it.
· 15 minute time has been allotted to read this question paper. The question paper
will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the students will
read the question paper only and will not write any answer on the answer-book
during this period.
ÃØæßâæçØ·¤ ¥ØØÙ
BUSINESS STUDIES
çÙÏæüçÚUÌ â×Ø Ñ 3 æÅðU ¥çÏ·¤Ì× ¥´·¤ Ñ 80

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âæ×æØ çÙÎðüàæ Ñ
(i) 1 ¥´·¤ ßæÜð ÂýàÙæð´ ·ð¤ ©æÚU °·¤ àæÎ âð °·¤ ßæØ Ì·¤ ãæð´Ð
(ii) 3 ¥´·¤æð´ ßæÜð ÂýàÙæð´ ·ð¤ ©æÚU 50 - 75 àæÎæð´ ·ð¤ ãæð´Ð
(iii) 4 - 5 ¥´·¤æð´ ßæÜð ÂýàÙæð´ ·ð¤ ©æÚU Ü»Ö» 150 àæÎæð´ ·ð¤ ãæð´Ð
(iv) 6 ¥´·¤æð´ ßæÜð ÂýàÙæð´ ·ð¤ ©æÚU Ü»Ö» 200 àæÎæð´ ·ð¤ ãæð´Ð
(v) °·¤ ÂýàÙ ·ð¤ âÖè Öæ» âæÍ-âæÍ ãè ãÜ ·¤èçÁ°Ð
(i) Answers to questions carrying 1 mark may be from one word to one sentence.
(ii) Answers to questions carrying 3 marks may be from 50 - 75 words.
(iii) Answers to questions carrying 4 - 5 marks may be about 150 words.
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1. ÒØæ ÂýÕÏ ·¤æ âÕÏ Üæ»Ì-ÜæÖ ·¤æð ØæÙ ×ð´ Ù ÚU¹Ìð ãé° ·ð¤ßÜ ©ç¿Ì ·¤æØü ·¤æð ·¤ÚUÙð, 1
ç·ý¤Øæ¥æð´ ·¤æð âÂóæ ·¤ÚUÙð ÌÍæ ©gðàØæð´ ·¤æð ÂýæÌ ·¤ÚUÙð âð ãñ´?Ó ¥ÂÙð ©æÚU ·ð¤ â×ÍüÙ ×ð´ ·¤æÚUæ
ÎèçÁ°Ð
Is Management concerned only with doing the right task, completing activities
and achieving goals without taking into consideration the cost benefit ? Give
reason in support of your answer.
2. Ò°·¤ Âýç·ý¤Øæ ·ð¤ M¤Â ×ð´ â´»ÆUÙÓ ·¤æ ¥Íü ÎèçÁ°Ð 1

Give the meaning of organising as a process.
3. ©â â´»ÆUÙæ×·¤ ÉUæ´¿ð ·¤æ Ùæ× ÕÌæ§° Áæð Ü¿èÜðÂÙ °ß´ ÂãÜ ·¤æð ÕÉ¸æßæ ÎðÌæ ãñÐ 1
Name the type of organisational structure which promotes flexibility and
initiative.
4. ·¤æØæü×·¤ È¤æðÚU×ñÙçàæÂ ×ð´ Ò·¤æØü·ý¤× Ü·ü¤ (M¤ÅU Ü·ü¤)Ó ·¤è Öêç×·¤æ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 1
State the role of route clerk in functional foremanship.
5. çßæèØ ÂýÕÏ ·ð¤ ©â Âÿæ ·¤æ Ùæ× ÕÌæÌð ãé° ©ËÜð¹ ·¤èçÁ° Áæð ·¤æðá ·¤è Ò×æææÓ ÌÍæ Òâ×ØÓ 1
ÎæðÙæð´ ·¤è ¥æßàØ·¤Ìæ¥æð´ ·¤æ Öæßè ¥Ùé×æÙ Ü»æÙð ×ð´ âÈ¤ÜÌæ ÂýÎæÙ ·¤ÚUÌæ ãñÐ
Name and state the aspect of financial management that enables to foresee
the fund requirements both in terms of the quantum and the timings.
6. ¥ÂÙè Ùæñ·¤ÚUè ÀUæðÇ¸Ùð ·ð¤ ÕæÎ çÚUÁéÜ Ö^æ¿æØæü ¥ÂÙð ÕðÅðU ·ð¤ âæÍ °·¤ Âýæ§ßðÅU-çÜç×ÅðUÇU ·¤ÂÙè 1
¥æÚÚÖ ·¤ÚUÙæ ¿æãÌð ÍðÐ ©Ù·¤æ ÕðÅUæ ¿æãÌæ Íæ ç·¤ ·¤ÂÙè ·é¤ÀU çßçàæcÅU çßàæðáÌæ¥æð´ ·ð¤ âæÍ
×æð Õ æ§Ü-È¤æð Ù ·¤æ ©ÂæÎÙ ¥æÚ´ Ö ·¤Úð U Ð çÚU Á é Ü Ö^æ¿æØæü Ùð Øã ×ãâê â ç·¤Øæ ç·¤
×æðÕæ§Ü-È¤æðÙæð´ ·¤è Âýßëçæ ÕãéÌ ÁËÎè ¥Âý¿çÜÌ ãæðÙð ·¤è ãñ ÌÍæ §â ÃØßâæØ ×ð´ ¥ØçÏ·¤
SÍæØè Âê´Áè ·ð¤ çßçÙØæð» ·¤è çÙÚUÌÚU ¥æßàØ·¤Ìæ ãæð»èÐ ¥ÌÑ ©âÙð ¥ÂÙð ÕðÅðU ·¤æð È¤Ùèü¿ÚU
·¤æ ÃØßâæØ ¥æÚÚÖ ·¤ÚUÙð ·ð¤ çÜ° ×Ùæ çÜØæÐ
SÍæØè Â´êÁè ·¤è ¥æßàØ·¤Ìæ¥æð´ ·¤æð ÂýÖæçßÌ ·¤ÚUÙð ßæÜð ©â Ìß ·¤æð Âã¿æçÙ° çÁâ·ð¤ ·¤æÚUæ
çÚUÁéÜ Ö^æ¿æØæü Ùð ×æðÕæ§Ü È¤æðÙ ·¤è ÌéÜÙæ ×ð´ È¤Ùèü¿ÚU ÃØßâæØ ·¤æ ¿éÙæß ç·¤ØæÐ
66/1 3 P.T.O.
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Rizul Bhattacharya after leaving his job wanted to start a Private Limited
Company with his son. His son was keen that the company may start
manufacturing of Mobile-phones with some unique features. Rizul
Bhattacharya felt that the mobile phones are prone to quick obsolescence and
a heavy fixed capital investment would be required regularly in this business.
Therefore he convinced his son to start a furniture business.
Identify the factor affecting fixed capital requirements which made Rizul
Bhattacharya to choose furniture business over mobile phones.
7. çßÂæÙ ·ð¤ ©â ·¤æØü ·¤æ Ùæ× ÕÌæ§° Áæð ÜçÿæÌ Õæ$ÁæÚU ·¤è Üæ»Ì °ß´ SÍæÙ çÙÏæüÚUæ âð 1
âÕçÏÌ ãñÐ
Name the function of marketing which is concerned with the cost and location
of target market.
8. âé×Ù Ùð °·¤ SÍæÙèØ Îé·¤æÙÎæÚU âð °·¤ Âýçâh ÕýæÇU ·¤æ ÂÙèÚU ·¤æ °·¤ Õæòâ ¹ÚUèÎæÐ Õæòâ 1
·¤æð ¹æðÜÙð ÂÚU ©âð ÂÙèÚU ×ð´ °·¤ ÂÍÚU ·¤æ ÅéU·¤Ç¸Uæ ç×ÜæÐ ©âÙð §â·¤è çàæ·¤æØÌ Îé·¤æÙÎæÚU âð
·¤è çÁâÙð ©â·¤è çàæ·¤æØÌ ·¤æð âÕçÏÌ ·¤ÂÙè ·ð¤ Âæâ ÖðÁ çÎØæÐ °·¤ âÌæã ·ð¤ ÖèÌÚU
·¤ÂÙè ·¤æ ÂýçÌçÙçÏ ÿæ×æØæ¿Ùæ ·ð¤ âæÍ âé×Ù ·ð¤ æÚU Âã¡é¿æ ¥æñÚU ©âð ©â·ð¤ ÕÎÜð ×ð´ °·¤ ÙØæ
ÂÙèÚU ·¤æ Âñ·ð¤ÅU çÎØæ âæÍ ãè ©â·¤è ¥âéçßÏæ ¥æñÚU ÿæçÌÂêçÌü ·ð¤ çÜ° ©âð ¿æÚU çßçÖóæ Âý·¤æÚU
·ð¤ ÂÙèÚU Öè çÎ°Ð
âé×Ù Ùð çÁâ ©ÂÖæðÌæ ¥çÏ·¤æÚU ·¤æ ÂýØæð» ç·¤Øæ ©â·¤æ ©ËÜð¹ ·¤èçÁ°Ð
Suman bought a box of cheese of a reputed brand from a local shopkeeper. On
opening the box she found a piece of stone in the cheese. She reported the
matter to the shopkeeper who forwarded her complaint to the concerned
company. Within a week the representative of the company visited Sumans
residence with an apology and as a replacement offered her a new cheese pack
with four other varieties of cheese as compensation for the inconvenience to
her.
State the consumer right which Suman exercised.
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9. ÒçÙØæðÁÙÓ ·¤æð ÂçÚUÖæçáÌ ·¤èçÁ°Ð çÙØæðÁÙ Âýç·ý¤Øæ ·ð¤ ÂýÍ× Îæð ¿ÚUææð´ ·¤æð â×Ûææ§°Ð 3
Define Planning. Explain the first two steps in the process of planning.
10. æè È¤ÙæZÇUèâ ØêÙèÕæ§ü °ÅUÚUÂýæ§$ÁðÁ ·ð¤ Sßæ×è ãñ´ ¥æñÚU çÕ$ÁÜè ·ð¤ ©Â·¤ÚUæ çÙ×æüæ ·¤æ ÃØßâæØ 3
·¤ÚU ÚUãð ãñ´Ð â´»ÆUÙ ×ð´ ÕãéÌ ãè ¥âÌæðá Íæ ¥æñÚU ÜÿØ ÂýæÌ Ùãè´ ãæð Âæ ÚUãð ÍðÐ ©âÙð ¥ÂÙð
ÕðÅðU ×æ§·¤Ü, çÁâÙð ¥Öè-¥Öè ¥ÂÙè °×.Õè.°. ÂêÚUè ·¤è ãñ, âð §â·¤æ ·¤æÚUæ ÉêUÉ¸Ùð ·ð¤ çÜ°
·¤ãæÐ
×æ§·¤Ü Ùð ÂæØæ ç·¤ ©l× ×ð´ âÖè Âý·¤æÚU ·ð¤ çÙæüØ ÜðÙð ·ð¤ ¥çÏ·¤æÚU ©â·ð¤ çÂÌæ ·ð¤ ãæÍæð´ ×ð´
ÍðÐ §â·ð¤ ¥çÌçÚUÌ ©â·ð¤ çÂÌæ ·¤æð ¥ÂÙð ·¤×ü¿æçÚUØæð´ ·¤è ØæðØÌæ ×ð´ çßàßæâ Ùãè´ ÍæÐ §â·ð¤
·¤æÚUæ ·¤×ü¿æÚUè ¹éàæ Ùãè´ ÍðÐ
(¥) °ðâè ç·¤ãè´ Îæð âÂýðáæ ÕæÏæ¥æð´ ·¤è Âã¿æÙ ·¤èçÁ° çÁÙ·ð¤ ·¤æÚUæ ÒØêÙèÕæ§ü °ÅUÚUÂýæ§$ÁðÁÓ
¥ÂÙð ÜÿØæð´ ·¤æð ÂýæÌ Ùãè´ ·¤ÚU Âæ ÚUãè ÍèÐ
(Õ) ©ÂÚUæðÌ (¥) Öæ» ×ð´ Âã¿æÙð »° ÂýØð·¤ ÕæÏæ ·ð¤ Âý·¤æÚU ·¤è °·¤ ¥æñÚU ÕæÏæ ·¤æ ©ËÜð¹
·¤èçÁ°Ð
Mr. Fernandes is the owner of Unibie Enterprises, carrying on the business

of manufacturing electrical appliances. There is a lot of discontentment in the
organisation and targets are not being met. He asked his son, Michel, who
has recently completed his MBA, to find out the reason.
Michel found that all decision making of the enterprise were in the hands of
his father. Moreover, his father did not have confidence in the competency of
the employees. Thus the employees were not happy.
(a) Identify any two communication barriers because of which Unibie

Enterprise was not able to achieve its target.
(b) State one more barrier each of the types identified in part (a) above.
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11. Ò×æðÙÅðU·¤ °ÅUÚUÂýæ§$ÁðÁ çÜç×ÅðUÇUÓ ·ð¤ âãæØ·¤ÂýÕÏ·¤-¥ÌéÜ, çßÂæÙ ¥Øÿæ-çß·¤æâ ÌÍæ 3
×æÙß â´âæÏÙ ÂýÕÏ·¤-ÜèÙæ Ùð ·¤ÂÙè ÀUæðÇ¸Ùð ·¤æ çÙæüØ çÜØæÐ

·¤ÂÙè ·ð¤ ×éØ ·¤æØü·¤æÚUè ÂýÕÏ·¤ Ùð ×æÙß â´âæÏÙ ÂýÕÏ·¤-ÜèÙæ ·¤æð ÕéÜæØæ ¥æñÚU ©ââð
¥ÙéÚUæðÏ ç·¤Øæ ç·¤ ßã â´»ÆUÙ ÀUæðÇ¸Ùð âð ÂãÜð ¹æÜè ÂÎæð´ ·¤æð ÖÚðUÐ ÜèÙæ Ùð âéÛææß çÎØæ ç·¤
©â·¤è ¥ÏèÙSÍ ·é¤×æÚUè ÚU×æ ßÏßæ ãñ´, Áæð ç·¤ ÕãéÌ ãè ØæðØ °ß´ çßàßâÙèØ ãñ, ØçÎ ÂÎæÙé·ý¤×
×ð´ ©âð ª¤ÂÚU ·¤ÚU çÎØæ Áæ° Ìæð ßã âÖè ¥æßàØ·¤ ·¤æØü ·¤ÚU Îð»èÐ ×éØ ·¤æØü·¤æÚUè ÂýÕÏ·¤
§â·ð¤ çÜ° âã×Ì ãæð »ØðÐ ·é¤×æÚUè ÚU×æ ßÏßæ Ùð ÒçS×Í çÚUL¤ÅUâüÓ âð âÂ·ü¤ ç·¤Øæ çÁãæð´Ùð
Ò×æðÙÅðU·¤ °ÅUÚUÂýæ§$ÁðÁ çÜç×ÅðUÇUÓ ·ð¤ çÜ° çßÂæÙ ¥Øÿæ ·ð¤ ÂÎ ·¤æ çßææÂÙ çÎØæÐ ßð
·¤ÂÙè ·ð¤ çÜ° °·¤ ©ÂØéÌ ÂýØæàæè ·¤è ÖÚUÌè ×ð´ âÈ¤Ü ãé°Ð ¥ÌéÜ ·ð¤ çÚUÌ ÂÎ ·¤æð
·¤æØæüÜØ ×ð´ ©ÂÜÏ ¥ÂýæçÍüÌ ÂýæÍüÙæÂææð´ ·¤è Áæ´¿ ÂÚU¹ ·¤ÚU·ð¤ ÖÚU çÎØæ »ØæÐ
(¥) ©ÂÚUæðÌ çÚUÌ ÂÎæð´ ·¤æð ÖÚUÙð ·ð¤ çÜ° Ò×æðÙÅðU·¤ °ÅUÚUÂýæ§$ÁðÁ çÜç×ÅðUÇUÓ mæÚUæ ÂýØéÌ ÖÌèü
·ð¤ ¥æÌçÚU·¤/Õæs dæðÌæð´ ·ð¤ Ùæ× ÕÌæ§°Ð
(Õ) ©ÂÚUæðÌ Âã¿æÙð »° ÖÌèü ·ð¤ ÂýØð·¤ dæðÌ ·ð¤ °·¤-°·¤ ÜæÖ ·¤æ ©ËÜð¹ Öè ·¤èçÁ°Ð
Atul-The Assistant Manager, Vikas-The Marketing Head and Leena-The
Human Resource Manager of Montac Enterprises Ltd. decided to leave the
company.
The Chief Executive officer of the company called the Human Resource
Manager, Leena and requested her to fill up the vacancies before leaving the
organisation. Leena suggested that her subordinate Miss Rama Wadhwa is
very competent and trust worthy, if she could be moved up in the hierarchy,
she would do the needful. The Chief Executive Officer agreed for the same.
Miss Rama Wadhwa contacted Smith Recruiters who advertised for the post
of marketing head for Montac Enterprises Ltd. They were able to recruit a
suitable candidate for the company. Atuls vacancy was filled up by screening
the database of unsolicited applications lying in the office.
(a) Name the internal/external sources of recruitment used by Montac

Enterprises Ltd. to fill up the above stated vacancies.
(b) Also state any one merit of each of the above identified source of
recruitment.
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12. æè çß·¤æâ ×ðãÚUæ Ò¥æ§ü.Õè.°×. Õñ´·¤Ó ·ð¤ ¿ðØÚU×ñÙ ÍðÐ Õñ´·¤ ¥ÀUæ ÜæÖ ¥çÁüÌ ·¤ÚU ÚUãæ ÍæÐ 3
¥´àæÏæÚUè ÕãéÌ ¹éàæ Íð Øæð´ç·¤ Õñ´·¤ çÙØç×Ì M¤Â âð ÜæÖæ´àæ ·¤æ Öé»ÌæÙ ·¤ÚU ÚUãæ ÍæÐ ©Ù·ð¤
¥´àææð´ ·¤æ Õæ$ÁæÚU-×êËØ Öè çÙØç×Ì M¤Â âð ÕÉ¸ ÚUãæ ÍæÐ Õñ´·¤ ÒØê.·ð¤. Õñ´·¤Ó ·¤æ ¥çÏ»ýãæ ·¤ÚUÙð
·¤è ææðáææ ·¤ÚUÙð ßæÜæ ÍæÐ çß·¤æâ ×ðãÚUæ ÁæÙÌð Íð ç·¤ §â ææðáææ âð Ò¥æ§ü.Õè.°×. Õñ´·¤Ó ·ð¤
¥´àææð´ ·¤æ ×êËØ ÕÉ¸ð»æÐ Õñ´·¤ ·¤æ °·¤ çãSâæ ãæðÙð ·ð¤ ÙæÌð ©ãð´ Õñ´·¤ ·ð¤ ¥´àæ ¹ÚUèÎÙð ·¤æ
¥çÏ·¤æÚU Ùãè´ ÍæÐ ©ãæð´Ùð ¥ÂÙð °·¤ ÏÙè ç×æ ×é·´¤Î ·¤æð ÕéÜæØæ ¥æñÚU ©âð ¥ÂÙð Õñ´·¤ ×ð´
` 4 ·¤ÚUæðÇ¸ çßçÙØæðçÁÌ ·¤ÚUÙð ·ð¤ çÜ° ·¤ãæ, âæÍ ãè ©âð Âê´Áè»Ì ÜæÖ ·¤æ Öè ßæØÎæ ç·¤ØæÐ
¥æàææÙéM¤Â ææðáææ ·ð¤ Âà¿æÌ ¥´àææð´ ·¤æ ×êËØ 50% ÕÉ¸ »Øæ ¥æñÚU ×é·´¤Î ·ð¤ ¥´àææð´ ·¤æ Õæ$ÁæÚU
×êËØ ¥Õ ` 6 ·¤ÚUæðÇ¸ ãæð »ØæÐ ×é·´¤Î ·¤æð ` 2 ·¤ÚUæðÇ¸ ·¤æ ÜæÖ ãé¥æÐ ©âÙð 1 ·¤ÚUæðÇ¸ L¤ÂØð
çß·¤æâ ×ðãÚUæ ·¤æð Îð çÎ° ¥æñÚU 1 ·¤ÚUæðÇ¸ L¤ÂØð SßØ´ ÚU¹ çÜ°Ð ÖæÚUÌèØ ÂýçÌÖêçÌ °ß´ çßçÙ×ØÙ
ÕæðÇüU (âðÕè) â´çÜÌ ÎÜæÜæð´ âð ÂêÀUÌæÀU °ß´ çÙØç×Ì Áæ´¿ ·ð¤ ÕæÎ §â ¥çÙØç×ÌÌæ ·¤æ
¹éÜæâæ ·¤ÚU ÂæØæÐ âðÕè Ùð çß·¤æâ ×ðãÚUæ ÂÚU ÖæÚUè Áé×æüÙæ Ü»æØæÐ
©ÂÚUæðÌ ¥ÙéÀðUÎ âð Â´çÌØæð´ ·¤æð ©Î÷ÏëÌ ·¤ÚUÌð ãé° âðÕè mæÚUæ çÙcÂæçÎÌ ç·¤ãè´ Îæð ·¤æØæðZ ·¤æð
Âã¿æçÙ° °ß´ ©Ù·¤æ ©ËÜð¹ ·¤èçÁ°Ð
Mr. Vikas Mehra was the Chairman of IBM Bank. The Bank was earning
good profits. Shareholders were happy as the bank was paying regular
dividends. The market price of their shares was also steadily rising. The bank
was about to announce the taking over of UK Bank. Mr. Vikas Mehra knew
that the share price of IBM Bank would rise on this announcement. Being a
part of the Bank, he was not allowed to buy shares of the bank. He called one
of his rich friends Mukand and asked him to invest ` 4 crores in shares of his
bank promising him the capital gains.
As expected after the announcement, the share prices went up by 50% and
the market price of Mukands shares was now ` 6 crores. Mukand earned a
profit of ` 2 crores. He gave ` 1 crore to Vikas Mehra and kept ` 1 crore with
him. On regular inspection and by conducting enquiries of the brokers
involved, Securities and Exchange Board of India (SEBI) was able to detect
this irregularity. SEBI imposed a heavy penalty on Vikas Mehra.
Quoting the lines from the above para identify and state any two functions
performed by SEBI in the above case.
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13. ©ÂÖæðÌæ â´ÚUÿææ ¥çÏçÙØ×, 1986 ·ð¤ ÂýæßÏæÙæð´ ·ð¤ ¥ÙéâæÚU °·¤ Ò©ÂÖæðÌæÓ âð Øæ ¥çÖÂýæØ 3
ãñ?
What is meant by a consumer as per the provisions of Consumer Protection

Act, 1986 ?
14. ÒÂýÕÏÓ âð Øæ ¥çÖÂýæØ ãñ? §â·¤è °ðâè ç·¤ãè´ ÌèÙ çßàæðáÌæ¥æð´ ·¤æð â×Ûææ§° Áæð §âð °·¤ 4
·¤Üæ ·ð¤ M¤Â ×ð´ SÍæçÂÌ ·¤ÚUÌè ãñ´Ð
What is meant by Management ? Explain its any three features that establish
it as an Art.
15. Üæð»æð´ ·¤è ©ÂÖæð»-¥æÎÌæð´ ×ð´ ÂçÚUßÌüÙ ·ð¤ âæÍ ÙèÜðàæ Ùð, Áæð ç·¤ °·¤ ç×ÆUæ§üØæð´ ·¤è Îé·¤æÙ ¿Üæ 4
ÚUãæ Íæ, ¥ÂÙð ÃØßâæØ ·¤æð ¿æò·¤ÜðÅU ·ð¤ ÃØßâæØ ×ð´ ÕÎÜ çÜØæÐ çÎßæÜè ·ð¤ ¥ßâÚU ÂÚU ©âÙð
©ç¿Ì ×êËØ ÂÚU ¿æò·¤ÜðÅU ·ð¤ ¥æ·¤áü·¤ Âñ·ð¤$Á ÂýSÌéÌ ç·¤°Ð ©âÙð ¥çÏ·¤ ×æ´» ·¤æ ¥Ùé×æÙ
Ü»æØæ ¥æñÚU ¥æòÙÜæ§Ù ¥æÎðàæ ÂýæÌ ·¤ÚUÙð ·ð¤ çÜ° ¿æò·¤æðÜß.·¤æò× Ùæ× ·¤è °·¤ ßñÕâæ§ÅU
ÕÙæ§üÐ ©âð ¥æòÙÜæ§Ù ÕãéÌ ¥æÎðàæ ç×Üð ¥æñÚU ¿æò·¤ÜðÅU ·¤è çÕ·ý¤è mæÚUæ ©âÙð ¥ØçÏ·¤ ÜæÖ
¥çÁüÌ ç·¤ØæÐ
©ÂÚUæðÌ çSÍçÌ ×ð´ ¿ç¿üÌ ÃØæßâæçØ·¤ ÂØæüßÚUæ ·ð¤ ¥æØæ×æð´ ·¤æð Âã¿æçÙ° °ß´ â×Ûææ§°Ð
With change in the consumption habits of people, Neelesh, who was running
a sweets shop shifted to chocolate business. On the eve of Diwali he offered
chocolates in attractive packages at reasonable prices. He anticipated huge
demand and created a website chocolove.com for taking orders online. He got
lot of orders online and earned huge profit by selling chocolates.
Identify and explain the dimensions of business environment discussed in the

above case.
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16. Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ Ùð Âçà¿× Õ´»æÜ ·ð¤ °·¤ çÂÀUÇ¸ð ÿæðæ ×ð´ Áãæ¡ ·¤æØü ·ð¤ ÕãéÌ ·¤× ¥ßâÚU 4
©ÂÜÏ Íð, ¥ÂÙè Ù§ü ·¤æÚU çÙ×æüæ ·¤è °·¤ Èñ¤ÅþUè SÍæçÂÌ ·¤ÚUÙð ·¤æ çÙæüØ çÜØæÐ ©â ÿæðæ
·ð¤ Üæð»æð´ Ùð Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ ·ð¤ §â ÂýØæâ ·¤æ Sßæ»Ì ç·¤ØæÐ ·¤ÂÙè Ùð Øã Öè çÙæüØ
çÜØæ ç·¤ Èñ¤ÅþUè ÂçÚUâÚU ×ð´ S·ê¤Ü, ¥SÂÌæÜ, Õæ$ÁæÚU §ØæçÎ Áñâè âéçßÏæ°¡ Öè ©ÂÜÏ ·¤ÚUæ§ü
Áæ°´ Ìæç·¤ Üæð» Èñ¤ÅþUè ×ð´ ·¤æ×»æÚUæð´ ·ð¤ M¤Â ×ð´ ·¤æØü ·¤ÚUÙð ·ð¤ ÂýçÌ ¥æ·¤çáüÌ ãæð´Ð
Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ Ùð ¥ØçÏ·¤ ÜæÖ ¥çÁüÌ ·¤ÚUÙæ ÂýæÚÚÖ ·¤ÚU çÎØæÐ °·¤-ÎêâÚUè ÂýçÌØæð»è
·¤ÂÙè Ùð ¥ÂÙð ©ÂæÎÙ ÂýÕÏ·¤ Ò¥ÚUçßÎÓ ·¤æð Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ mæÚUæ ¥çÁüÌ ç·¤° Áæ
ÚUãð ¥ØçÏ·¤ ÜæÖ ·ð¤ ·¤æÚUææð´ ·¤æ ÂÌæ Ü»æÙð ·ð¤ çÜ° ·¤ãæÐ
¥ÚUçßÎ Ùð ÂæØæ ç·¤ ÎæðÙæð´ ãè ·¤ÂçÙØæð´ ×ð´ â´»ÆUÙæ×·¤ ©gðàØæð´ ·¤è ÂýæçÌ ·ð¤ çÜ° çßçÖóæ
ç·ý¤Øæ¥æð´ ·ð¤ Õè¿ ÃØßçSÍÌ â×ßØ ãñÐ ÂýØð·¤ ·¤×ü¿æÚUè ·¤æð Øã ææÌ ãñ ç·¤ ·¤æñÙ ç·¤â·ð¤ ÂýçÌ
©æÚUÎæØUè °ß´ ÁßæÕÎðã ãñÐ ·ð¤ßÜ ¥´ÌÚU §ÌÙæ ãñ ç·¤ ©Ù·ð¤ â´»ÆUÙ ×ð´ âÂýðáæ âæðÂæÙ-oë´¹Üæ
·ð¤ ×æØ× âð ãè ãæðÌæ ãñ, ÁÕç·¤ Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ âÂýðáæ ·¤æð ¥æßàØ·¤ÌæÙéâæÚU âÖè
çÎàææ¥æð´ ×ð´ ÂýßæçãÌ ãæðÙð ·¤è ¥Ùé×çÌ ÂýÎæÙ ·¤ÚUÌè ãñ, çÁââð âê¿Ùæ¥æð´ ·¤æ àæèæý Âýßæã ãæðÌæ ãñ
¥æñÚU ÂýØéæÚU Öè ÌéÚÚÌ ÂýæÌ ãæð ÁæÌæ ãñÐ
(¥) â´»ÆUÙ ·ð¤ ©â Âý·¤æÚU ·¤æð Âã¿æçÙ° Áæð Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ ×ð´ âÂýðáæ ·¤æð âÖè
çÎàææ¥æð´ ×ð´ ÂýßæçãÌ ·¤ÚUÙð ·¤è ¥Ùé×çÌ ÂýÎæÙ ·¤ÚUÌæ ãñÐ
(Õ) ©ÂÚUæðÌ Öæ» (¥) ×ð´ Âã¿æÙð »° â´»ÆUÙ ·ð¤ Âý·¤æÚU ·ð¤ °·¤ ÜæÖ ·¤æ Öè ©ËÜð¹
·¤èçÁ°Ð
(â) °ðâð Îæð ×êËØæð´ ·¤æ ©ËÜð¹ ·¤èçÁ° Áæð Ò×æ§ü ·¤æÚU çÜç×ÅðUÇUÓ â×æÁ ·¤æð âÂðýçáÌ ·¤ÚUÙæ
¿æãÌè ãñÐ
My Car Ltd. decided to set-up its new car manufacturing factory in the
backward area of West Bengal where very less job opportunities were available.
People of that area welcomed this effort of My Car Ltd. The company also
decided to provide facilities like school, hospital, market etc. in the factory
premises so that the people are attracted to join the factory as workers.
My Car Ltd. started earning huge profit. Another competeting company asked
its production manager Arvind to investigate the reasons of earning huge
profits by My Car Ltd.
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Arvind found that in both the companies there was systematic

co-ordination among the various activities to achieve organisational goals.
Every employee knew who was responsible and accountable to whom. The only
difference was that in his organisation communication took place only through
the scalar chain, where as My Car Ltd. was allowing flow of communication
in all the directions as per the requirement which lead to faster spread of
information as well as quick feed-back.
(a) Identify the type of organisation which permits the flow of communication
in all the directions in My Car Ltd..
(b) Also state an advantage of the type of organisation identified in part (a)
above.
(c) State any two values which My Car Ltd. wants to communicate to the
society.
17. Ò°.°â. °ßæÚâ çÜç×ÅðUÇUÓ ÂØæüßÚUæ-ÂÚUæ×àæüÎæÌæ ·ð¤ M¤Â ·¤æØü ·¤ÚU ÚUãè ãñÐ ÃØßâæØ ãðÌé 4
©Ù·¤è ÅUè× ß ÅUè× ÙðÌæ ¥ÂÙð »ýæã·¤æð´ ·¤æð ÂýSÌéçÌ ÎðÙð ·ð¤ çÜ° çßçÖóæ ÚUæØæð´ ·¤è Øæææ ·¤ÚUÌð
ÍðÐ ·¤ÂÙè ·¤è ÙèçÌ ·ð¤ ¥ÙéâæÚU ÅUè× ÙðÌæ ãßæ§ü ÁãæÁ mæÚUæ Øæææ ·¤ÚUÌæ Íæ ÁÕç·¤ ©â·¤è
ÅUè× âÇ¸·¤/ÚðUÜ mæÚUæ Øæææ ·¤ÚUÌè ÍèÐ §â×ð´ Ù ·ð¤ßÜ ¥çÏ·¤ â×Ø Ü»Ìæ Íæ ¥çÂÌé ·¤Öè-
·¤Öè ÅUè× ·¤è ×çãÜæ âÎSØæð´ ·¤æð ¥·ð¤Üð Öè Øæææ ·¤ÚUÙð ·ð¤ çÜ° ×$ÁÕêÚU ãæðÙæ ÂÇ¸Ìæ ÍæÐ
§â·ð¤ ÂçÚU×ææ SßM¤Â, ¥ÏèÙSÍ â´»ÆUÙæ×·¤ ©gðàØæð´ ·¤è ÂýæçÌ ·ð¤ çÜ° ©â Âý·¤æÚU âð
·¤æØü Ùãè´ ·¤ÚU ÂæÌð Íð Áñâæ ©Ùâð ¥ÂðçÿæÌ ÍæÐ ·¤ÂÙè ·ð¤ ×éØ ·¤æØü·¤æÚUè ¥çÏ·¤æÚUè ·¤æð §â·ð¤
ÕæÚðU ×ð´ ÂÌæ ¿ÜæÐ ©âÙð ÅUè× ÙðÌæ ·¤æð ÕéÜæØæ, §â çßáØ ×ð´ ©â·ð¤ âæÍ ¿¿æü ·¤è ÌÍæ ·¤ÂÙè
·¤è Øæææ ÙèçÌ ÕÎÜ ÎèÐ Øã çÙæüØ çÜØæ »Øæ ç·¤ ÖçßcØ ×ð´ ÙðÌæ âçãÌ âÖè âÎSØ °·¤
âæÍ Øæææ ·¤ÚðÚ»ð´ ¥æñÚU Øæææ ·ð¤ â×Ø ·¤æ âÎéÂØæð» »ýæã·¤æð´ ·¤æð Îè ÁæÙð ßæÜè ÂýSÌéçÌ ·¤è ¿¿æü
×ð´ ·¤ÚðÚ»ð´Ð §â·¤æ â·¤æÚUæ×·¤ ÂýÖæß ÂÇ¸æ ¥æñÚU ÅUè× ·ð¤ ÂýØð·¤ âÎSØ Ùð ÅUè× ÙðÌæ mæÚUæ ¥ÂðçÿæÌ
ÌÚUè·ð¤ âð ·¤æØü ·¤ÚUÙæ ÂýæÚÚÖ ·¤ÚU çÎØæÐ
×éØ ·¤æØü·¤æÚUè ¥çÏ·¤æÚUè mæÚUæ ÂýØéÌ ÂýÕÏ ·ð¤ ·¤æØü ·ð¤ Ìß ·¤è çßàæðáÌæ¥æð´ ·¤æ ©ËÜð¹
·¤èçÁ°Ð
A.S. Environs Ltd. is dealing in Environment-Consultancy. To get the
business, the team leader and his team used to travel to different states to give
presentation to their clients. As per the policy of the company, the team leader
used to travel by air whereas his team travelled by road/train. It was not only
time consuming but also at times forced the female team members to travel
alone.
66/1 10
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As a result, the subordinates were not acting in a desired manner to achieve

organisational goals. The CEO of the company came to know about it. He
called the team leader, discussed the matter with him and decided to change
the travel policy of the company. It was decided that in future all the members
including the leader would travel together and usefully utilise the travelling
time in discussion about the presentation to be given to the clients. This made
a positive impact and every member of the team started acting in a manner
as desired by the team leader.
State the features of the element of the function of management used by the
CEO.
18. °·¤ ·¤ÂÙè ÒÁêâ ÕÙæÙð ßæÜè ×àæèÙÓ ·¤æ çßÂæÙ ·¤ÚU ÚUãè Íè, Áæð §â·¤è »éæßææ ¥æñÚU »ýæã·¤æð´ 4
·¤æð ÂýÎæÙ ·¤è ÁæÙð ßæÜè çß·ý¤Ø ©ÂÚUæÌ âðßæ¥æð´ ·ð¤ ·¤æÚUæ ÕãéÌ Âýçâh ÍèÐ ·¤ÂÙè Õæ$ÁæÚU
×ð´ °·¤ ¥»ýæè ·¤ÂÙè Íè ¥æñÚU ¥ØçÏ·¤ ÜæÖ ¥çÁüÌ ·¤ÚU ÚUãè ÍèÐ ¥ØçÏ·¤ ÜæÖ ·ð¤ ·¤æÚUæ
·¤ÂÙè Ùð çß·ý¤Ø-©ÂÚUæÌ âðßæ¥æð´ ÂÚU ØæÙ ÎðÙæ Õ´Î ·¤ÚU çÎØæÐ §â·ð¤ ÂçÚU×ææ SßM¤Â »ýæã·¤æð´
·ð¤ âæÍ ·¤ÂÙè ·ð¤ âÕÏ ¹ÚUæÕ ãæð »° ÌÍæ ÁÙÌæ ·¤è Ù$ÁÚUæð´ ×ð´ ·¤ÂÙè ·¤è ÀUçß ¹ÚUæÕ ãæð
»§üÐ ßÌü×æÙ æñ×æçâ·¤è ·ð¤ ÜæÖ ¥ØçÏ·¤ ·¤× ãæðÙð ÂÚU ©æ ÂýÕÏÙ §â·ð¤ ÕæÚðU ×ð´ ç¿çÌÌ
ãé¥æÐ çßàÜðáæ ÂÚU Øã ÂÌæ ¿Üæ ç·¤ §â·¤æ ·¤æÚUæ çß·ý¤ØæðÂÚUæÌ âðßæ¥æð´ ·¤æð ØæÙ ×ð´ Ùãè´
ÚU¹Ùæ ÍæÐ ¥ÌÑ ·¤ÂÙè Ùð ÁÙÌæ ·¤è Ù$ÁÚUæð´ ×ð´ ¥ÂÙè ¥Ùé·ê¤Ü ÀUçß ·¤æð â´ÚUçÿæÌ ·¤ÚUÙð °ß´
§â·¤æ âéÏæÚU ·¤ÚUÙð ·ð¤ çÜ° âÖè â´Öß ©ÂæØ ç·¤°Ð
(¥) ©ÂÚUæðÌ ßçæüÌ çSÍçÌ ×ð´ çßÂæÙ·¤ææü mæÚUæ ·¤ÂÙè ·¤è ÀUçß ·¤æð âéÏæÚUÙð ·ð¤ çÜ° ÂýØéÌ
âÂýðáæ ·ð¤ âæÏÙ ·¤æ Ùæ× ÕÌæÌð ãé° ©â·¤æ ©ËÜð¹ ·¤èçÁ°Ð
(Õ) Öæ» (¥) ×ð´ Âã¿æÙð »° âæÏÙ ·¤è Öêç×·¤æ Öè â×Ûææ§°Ð
A company was marketing Juicers which were very popular due to their
quality and after-sale-services provided to the customers. The company was
a leading company in the market and earning huge profits. Because of huge
profits the company ignored the after sales, services. As a result its relations
with the customers got spoiled and the image of the company in the public was
damaged. Top management became concerned when the profits for the current
quarter fell steeply. On analysis it was revealed that ignoring the after sales
services was its reason. Therefore the company took all possible measures to
protect and promote its favourable image. As a result the goodwill of the
company improved in the society.
66/1 11 P.T.O.
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(a) Name and state the communication tool used by the marketer in the
above case to improve its image.
(b) Also explain role of the tool as identified in Part (a).
19. çßæèØ Õæ$ÁæÚU mæÚUæ çÙcÂæçÎÌ ·¤æØæðZ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 4
State the functions performed by financial market.
20. Îæð ßáü Âêßü ×Ø´·¤ Ùð ¹æl Âýæðlæðç»·¤è ×ð´ çÇU»ýè ÂýæÌ ·¤èÐ ©âÙð ·é¤ÀU â×Ø Ì·¤ ÕðýÇU ÌÍæ 5
çÕS·é¤ÅU ÕÙæÙð ßæÜè ·¤ÂÙè ×ð´ ·¤æØü ç·¤ØæÐ ßã §â ·¤ÂÙè ×ð´ ¹éàæ Ùãè´ Íæ ÌÍæ ©âÙð Øã
çÙæüØ çÜØæ ç·¤ ßã ÕðýÇU °ß´ çÕS·é¤ÅU ÕÙæÙð ßæÜè SßØ´ ·¤è °·¤ ©ÂæÎÙ §·¤æ§ü SÍæçÂÌ ·¤ÚðU»æÐ
§â·ð¤ çÜ° ©âÙð ©gðàØ °ß´ ÜÿØ çÙÏæüçÚUÌ ç·¤° ¥æñÚU ©ãð´ ÂýæÌ ·¤ÚUÙð ·¤è ·¤æØü-ØæðÁÙæ°´
ÕÙæ§üÐ
©â·¤æ °·¤ ©gðàØ ÂýÍ× ßáü ×ð´ çßçÙØæðçÁÌ ÚUæçàæ ÂÚU 50% ÜæÖ ¥çÁüÌ ·¤ÚUÙæ ÍæÐ Øã çÙæüØ
çÜØæ »Øæ ç·¤ ·¤ææ ×æÜ Áñâð ¥æÅUæ, ¿èÙè, Ù×·¤ §ØæçÎ Îæð ×ãèÙð ·¤è ©ÏæÚU ÂÚU ¹ÚUèÎð
Áæ°´»ð´Ð ©âÙð Øã Öè çÙæüØ çÜØæ ç·¤ ¥ÂÙè Îé·¤æÙæð´ ·ð¤ ×æØ× âð ©ÂæÎæð´ ·ð¤ çßÂæÙ ·ð¤ çÜ°
âÖè ¥æßàØ·¤ ¿ÚUææð´ ·¤æ ÂæÜÙ ç·¤Øæ Áæ°»æÐ ©âÙð ©ÂæÎÙ-ÂýÕÏ·¤ ·ð¤ M¤Â ×ð´ ãáü ·¤æð
çÙØéÌ ç·¤Øæ, çÁâÙð ©ÂæÎÙ-ç·ý¤Øæ¥æð´ ·ð¤ çÙcÂæÎÙ ·ð¤ çÙÏæüçÚUÌ ÌÚUè·¤æð´ ·¤æ Öè çÙæüØ çÜØæÐ
ãáü Ùð ßáü ÖÚU ×ð´ Èñ¤ÅUÚUè ×ð´ ·¤×ü¿æçÚUØæð´ ·¤è ¥æßàØ·¤Ìæ ·¤æð ÎàææüÙð ßæÜæ çßßÚUæ Öè ÌñØæÚU
ç·¤ØæÐ ¥æÙð ßæÜè æñ×æçâ·¤è ·ð¤ çÜ° ×Ø´·¤ Ùð ãáü ·¤æð ÿæðææÙéâæÚU çßçÖóæ ©ÂæÎæð´ ·ð¤ ¥ÂÙð
ÜÿØæð´ ·ð¤ ÕæÚðU ×ð´ âêç¿Ì ç·¤ØæÐ ·¤æ×»æÚUæð´ mæÚUæ ©ÂæÎÙ ×ð$Á ÂÚU ·¤æØü ·¤ÚUÌð â×Ø ãðÜ×ñÅU,
ÎSÌæÙð ÌÍæ °ÂýñÙ Ù ÂãÙÙð ÂÚU ` 150 ÂýçÌçÎÙ ·ð¤ Áé×æüÙð ·¤è ææðáææ Öè ·¤è »§üÐ
©ÂÚUæðÌ ¥ÙéÀðUÎ âð Â´çÌØæð´ ·¤æð ©Î÷ÏëÌ ·¤ÚUÌð ãé° §â×ð´ ßçæüÌ çßçÖóæ ØæðÁÙæ¥æð´ ·ð¤ Âý·¤æÚU ·¤è
Âã¿æÙ ·¤èçÁ° ÌÍæ §ãð´ â×Ûææ§°Ð
Two years ago Mayank obtained degree in food technology. For some time he
worked in a company manufacturing Bread and Biscuits. He was not happy
in the company and decided to have his own Bread and Biscuits manufacturing
unit. For this he decided the objectives and the targets and formulated action
plan to achieve the same.
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One of his objective was to earn 50% profit on the amount invested in the first
year. It was decided that raw materials like flour, sugar, salt etc. will be
purchased on two months credit. He also decided to follow the steps required
for marketing the products through his own outlets. He appointed Harsh as a
Production-Manager who decided the exact manner in which the production
activities are to carried out. Harsh also prepared a statement showing the
requirement of workers in the factory throughout the year. Mayank informed
Harsh about his sales target for different products, areawise for the forth
coming quarter. While working on the production table a penalty of ` 150 per
day was announced for not wearing the helmet, gloves and apron by the
workers.
Quoting lines from the above para identify and explain the different types of
plans discussed.
21. ÂýÌè·¤ Ùæð°ÇUæ ·¤è °·¤ ÕãéÚUæcÅþUèØ ·¤ÂÙè ×ð´ ·¤æØüÚUÌ ãñÐ çÂÀUÜð ·¤æÈ¤è çÎÙæð´ âð ©âð Õé¹æÚU ÍæÐ 5
ÁÕ ©â·ð¤ ÚUÌ ·¤è Áæ´¿ ·¤è »§ü, Ìæð ÂÌæ ¿Üæ ç·¤ ©âð ×ÜðçÚUØæ ãñÐ ©â·¤è çSÍçÌ ÕãéÌ
ÙæÁé·¤ Íè ¥ÌÑ ©âð ¥SÂÌæÜ ×ð´ ÖÌèü ç·¤Øæ »Øæ ¥æñÚU ÇUæòÅUÚUæð´ âð ©â·¤æð ÚUÌ ¿É¸æÙð ·¤è âÜæã
ÎèÐ ©â·ð¤ °·¤ âæÍè Ùð ©â·ð¤ ¥çÏ·¤æÚUè æè Õè. ¿ñÅUÁèü ·¤æð §â·¤è °·¤ çÜç¹Ì âê¿Ùæ ÎèÐ
æè Õè. ¿ñÅUÁèü Ùð ÌéÚÚÌ ãè â´»ÆUÙ ·ð¤ âÖè ·¤×ü¿æçÚØæð´ ·¤æð ÒÂýÌè·¤Ó ·ð¤ çÜ° ÚUÌ-ÎæÙ ·¤ÚUÙð
·¤è ÂýæÍüÙæ ·¤ÚUÌð ãé° °·¤ çÜç¹Ì âê¿Ùæ ÎèÐ ÁÕ ×éØ ÂýÕÏ·¤ ·¤æð §â çßáØ ×ð´ ÂÌæ ¿Üæ
Ìæð ©âÙð ·¤ÂÙè ÂçÚUâÚU ·ð¤ ¥´ÎÚU Ïê×ýè·¤ÚUæ ÌÍæ ¥æâ-Âæâ ·ð¤ ÿæðæ ·¤è â$È¤æ§ü ·¤æ ¥æÎðàæ
çÎØæÐ
(¥) ©ÂÚUæðÌ ¥ÙéÀðUÎ âð ©Î÷ÏëÌ ·¤ÚUÌð ãé° ¥æñÂ¿æçÚU·¤ °ß´ ¥ÙæñÂ¿æçÚU·¤ âÂýðáæ âð âÕçÏÌ
Â´çÌØæð´ ·¤æð §´ç»Ì ·¤èçÁ°Ð
(Õ) ¥ÙæñÂ¿æçÚU·¤ âÂýðáæ ·¤è ç·¤ãè´ Îæð çßàæðáÌæ¥æð´ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð
(â) ©ÂÚUæðÌ ÂçÚUçSÍçÌ ×ð´ â×æÁ ·¤æð âÂýðçáÌ ç·¤° ÁæÙð ßæÜð ç·¤ãè´ Îæð ×êËØæð´ ·¤è Âã¿æÙ
·¤èçÁ°Ð
66/1 13 P.T.O.
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Prateek is working in a multi-national company in Noida. He was running

temperature for the last many days. When his blood was tested, he was found
positive for malaria. He was admitted in the hospital and a blood transfusion
was advised by the doctors as his condition was very serious. One of his
colleagues sent a text message to his superior Mr. B. Chatterjee.
Mr. B. Chatterjee, immediately sent a text message to the employees of the
organisation requesting them to donate blood for Prateek. When the General
Manager came to know about it he ordered for fumigation in the company
premises and for cleaning the surroundings.
(a) From the above para quote lines that indicate formal and informal
communication.
(b) State any two features of informal communication.
(c) Identify any two values that are being communicated to the society in
the above case.
22. çÙØææ Âýç·ý¤Øæ ·ð¤ ¿ÚUææð´ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 5
State the steps in the controlling process.
23. Òâ×ßØÓ ·¤è ç·¤ãè´ ¿æÚU çßàæðáÌæ¥æð´ ·¤æ ßæüÙ ·¤èçÁ°Ð 6

Describe any four characteristics of co-ordination.
24. ·ð¤Ø çÜç×ÅðUÇU °·¤ ÅñUâÅUæ§üÜ çÙ×æüæè ·¤ÂÙè ãñÐ §â·¤è ¥´àæ Âê´Áè ` 60 Üæ¹ ãñÐ çÂÀUÜð 6
ßáü §â·¤è ÂýçÌ ¥´àæ ¥æØ ` 0.50 ÍèÐ çßçßÏè·¤ÚUæ ·ð¤ çÜ° ·¤ÂÙè ·¤æð ` 40 Üæ¹
¥çÌçÚUÌ Âê´Áè ·¤è ¥æßàØ·¤Ìæ ãñÐ §â·ð¤ çÜ° ·¤ÂÙè Ùð 10% «¤æÂæ çÙ»üç×Ì ·¤ÚU·ð¤ çßæ
°·¤çæÌ ç·¤ØæÐ ¿æÜê ßáü ×ð´ çßçÙØæðçÁÌ Â´êÁè ÂÚU ·¤ÂÙè Ùð ` 8 Üæ¹ ÜæÖ ¥çÁüÌ ç·¤ØæÐ
§âÙð 40% ·¤è ÎÚU âð ·¤ÚU Öé»ÌæÙ ç·¤ØæÐ
(¥) ©ËÜð¹ ·¤èçÁ° ç·¤ çßçßÏè·¤ÚUæ âð ¥´àæÏæçÚUØæð´ ·¤æð ÂýçÌ ¥´àæ ¥æØ ÂÚU ÜæÖ ¥Íßæ
ãæçÙ ãé§üÐ ¥ÂÙè »æÙæ¥æð´ ·¤æð SÂcÅU M¤Â âð Îàææü§°Ð
(Õ) âæÍ ãè §â·ð¤ Âê´Áè ÉUæ´¿ð ·ð¤ °·¤ Öæ» ·ð¤ M¤Â ×ð´ ·¤ÂÙè mæÚUæ «¤æÂææð´ ·ð¤ çÙ»ü×Ù ·ð¤ Âÿæ
×ð´ ç·¤ãè´ ÌèÙ ·¤æÚU·¤æð´ ·¤æ ©ËÜð¹ Öè ·¤èçÁ°Ð
66/1 14
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Kay Ltd. is a company manufacturing textiles. It has a share capital of

` 60 lakhs. In the previous year its earning per share was ` 0.50. For
diversification, the company requires additional capital of ` 40 lakhs. The
company raised funds by issuing 10% Debentures for the same. During the
year the company earned profit of ` 8 lakhs on capital employed. It paid
tax @ 40%.
(a) State whether the shareholders gained or lost, in respect of earning per
share on diversification. Show your calculations clearly.
(b) Also, state any three factors that favour the issue of debentures by the
company as part of its capital structure.
25. ßæâßè Ùð SÍæÙèØ Â´âæÚUè ·¤è Îé·¤æÙ âð ¥¿æÚU ·¤è °·¤ ÕæðÌÜ ¹ÚUèÎèÐ ÕæðÌÜ ÂÚU Îè »§ü 6
âê¿Ùæ SÂcÅU Ùãè´ ÍèÐ §â·¤æ ©ÂØæð» ·¤ÚU·ð¤ ßã Õè×æÚU ãæð »§üÐ ©ÂÖæðÌæ â´ÚUÿææ ¥çÏçÙØ×
·ð¤ ¥Ì»üÌ ©âÙð çÁÜæ È¤æðÚU× ×ð´ °·¤ Øæç¿·¤æ ÎÁü ·¤è ¥æñÚU ©âð ÚUæãÌ ç×Ü »§üÐ
(¥) ©ÂÚUæðÌ çSÍçÌ ×ð´ ©â ×ãßÂêæü ÂãÜê ·¤æð Âã¿æçÙ° çÁâ·¤è çßÂæÙ·¤ææü mæÚUæ ¥ßãðÜÙæ
·¤è »§ü ãñÐ
(Õ) ©ÂÚUæðÌ (¥) ×ð´ Âã¿æÙð »° ÂãÜê ·ð¤ ·¤æØæðZ ·¤æ â´ÿæðÂ ×ð´ ßæüÙ ·¤èçÁ°Ð
Vasvi purchased a bottle of pickle from the local grocery shop. The information
provided on the bottle was not clear. She fell sick on consuming it. She filed
a case in the District forum under Consumer Protection Act and got the relief.
(a) Identify the important aspect neglected by the marketer in the above
case.
(b) Explain briefly the functions of the aspect identified in (a) above.
66/1 15 P.T.O.
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Series ONS SET-2

·¤æðÇU Ù´.
Code No. 66/2
it.
during this period.
BUSINESS STUDIES

66/2 1 P.T.O.
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66/2 2
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âÕçÏÌ ãñÐ
of target market.
initiative.
66/2 3 P.T.O.
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her.
ÎèçÁ°Ð
7. Ò¥çÏ·¤æÚU ¥ÌÚUæÓ ·¤æ ¥Íü ÎèçÁ°Ð 1
Give the meaning of Delegation.
8. Ò·¤æØæü×·¤ È¤æðÚU×ñÙçàæÂÓ ×ð´ ÒçÙÚUèÿæ·¤Ó ·¤è Öêç×·¤æ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 1
State the role of Inspector in functional foremanship.
66/2 4
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9. ÂýÕÏ ·ð¤ çÙØæðÁÙ ·¤æØü ·¤è ç·¤ãè´ ÌèÙ âè×æ¥æð´ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 3
State any three limitations of planning function of management.
66/2 5 P.T.O.
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ãñ?
Act, 1986 ?
·¤ãæÐ
·¤èçÁ°Ð

66/2 6
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company.

recruitment.
66/2 7 P.T.O.
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14. ÂýÕÏ ·¤è °ðâè çßàæðáÌæ¥æð´ ·¤æð â×Ûææ§° Áæð §âð °·¤ Âðàæð ·ð¤ M¤Â ×ð´ SÍæçÂÌ Ùãè´ ·¤ÚUÌèÐ 4
Explain the features of management that do not establish it as a profession.
66/2 8
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·¤èçÁ°Ð
alone.

CEO.
66/2 9 P.T.O.
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·¤èçÁ°Ð
¿æãÌè ãñÐ
66/2 10
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above.
society.
above case.
19. ÒçmÌèØ·¤-Õæ$ÁæÚUÓ ·ð¤ ç·¤ãè´ ¿æÚU ·¤æØæðZ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 4

State any four functions of Secondary - Market.
66/2 11 P.T.O.
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çÎØæÐ
·¤èçÁ°Ð
communication.
the above case.
66/2 12
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ÕÙæ§üÐ
workers.
plans discussed.
66/2 13 P.T.O.
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22. çÙØææ ·ð¤ ×ãß ÂÚU Âý·¤æàæ ÇUæÜÙð ßæÜð ç·¤ãè´ Âæ¡¿ çÕÎé¥æð´ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 5
State any five points that highlight the importance of controlling.

tax @ 40%.
66/2 14
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case.
25. ç·¤ãè´ ¿æÚU çÕÎé¥æð´ ·¤è âãæØÌæ âð ÂýÕÏ ·ð¤ çâhæÌæð´ ·¤è Âý·ë¤çÌ ·¤æ ßæüÙ ·¤èçÁ°Ð 6
Describe the nature of principles of management with the help of any four
points.
66/2 15 P.T.O.
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Series ONS SET-3

·¤æðÇU Ù´.
Code No. 66/3
it.
during this period.
BUSINESS STUDIES

66/3 1 P.T.O.
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66/3 2
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âÕçÏÌ ãñÐ
of target market.
her.
ÎèçÁ°Ð
66/3 3 P.T.O.
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initiative.
7. Òçß·ð¤ÎýèØ·¤ÚUæÓ ·¤æ ¥Íü ÎèçÁ°Ð 1

Give the meaning of Decentralisation.
8. ·¤æØæü×·¤ È¤æðÚU×ñæçàæÂ ×ð´ ÒÅUæðÜè ÙæØ·¤Ó ·¤è Öêç×·¤æ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 1
State the role of Gang Boss in functional foremanship.
9. çÙØæðÁÙ ·ð¤ ×ãß ÂÚU Âý·¤æàæ ÇUæÜÙð ßæÜð ç·¤ãè´ ÌèÙ çÕÎé¥æð´ ·¤æð â×Ûææ§°Ð 3
Explain any three points that highlight the importance of planning.
66/3 4
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ãñ?
Act, 1986 ?
·¤ãæÐ
·¤èçÁ°Ð

66/3 5 P.T.O.
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company.

recruitment.
66/3 6
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66/3 7 P.T.O.
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14. ÂýÕÏ ·¤æð ÂçÚUÖæçáÌ ·¤èçÁ°Ð §â·¤è ©Ù çßàæðáÌæ¥æð´ ·¤æð â×Ûææ§° Áæð §âð °·¤ âæ×æçÁ·¤ 4
çßææÙ ·ð¤ M¤Â ×ð´ SÍæçÂÌ ·¤ÚUÌè ãñ´Ð
Define Management. Explain the features that establish it as a social science.
·¤èçÁ°Ð

alone.
66/3 8
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CEO.
66/3 9 P.T.O.
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above case.
66/3 10
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·¤èçÁ°Ð
¿æãÌè ãñÐ
66/3 11 P.T.O.
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above.
society.
19. ÂýæÍç×·¤ Õæ$ÁæÚU ×ð´ Ù° Âê´Áè çÙ»ü×Ùæð´ ·¤è ç·¤ãè´ ¿æÚU çßçÏØæð´ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 4
State any four methods of floatation of new issues in the primary market.
çÎØæÐ
·¤èçÁ°Ð
66/3 12
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communication.
the above case.
ÕÙæ§üÐ
66/3 13 P.T.O.
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workers.
plans discussed.
22. ÂýÕÏ ·ð¤ çÙØæðÁÙ °ß´ çÙØææ ·¤æØæðZ ×ð´ âÕÏ ·¤æ ©ËÜð¹ ·¤èçÁ°Ð 5
State the relationship between planning and controlling functions of

management.
66/3 14
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case.
tax @ 40%.
25. ÂýÕÏ ·ð¤ çâhæÌæð´ ·ð¤ ×ãß ÂÚU Âý·¤æàæ ÇUæÜÙð ßæÜð ç·¤ãè´ ¿æÚU çÕÎé¥æð´ ·¤æð â×Ûææ§°Ð 6
Explain any four points which highlight the importance of principles of
management.
66/3 15 P.T.O.
SET-1
Series SSO H$moS> Z§. 66/1
Code No.

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/1
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CBSE
gm_mÝ` {ZX}e :
sentence.
1. ‘ì`mdgm{`H$ n`m©daU’ go Š`m A{^àm` h¡ ? 1

What is meant by ‘Business Environment’ ?
2. g_PmBE {H$ à~ÝY g_mO Ho$ {dH$mg _| {H$g àH$ma ghm`H$ hmoVm h¡ & 1
Explain, how management helps in the development of society.
3. {Z`moOZ Ho$ EH$ àH$ma Ho$ ê$n _| ‘CÔoí`’ H$m AW© ~VmBE & 1
Give the meaning of ‘Objectives’ as a type of plan.
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4. ‘{h_mb` {b{_Q>oS>’, H$n‹S>o YmoZo dmbr _erZm| H$m CËnmXH$ h¡ & g§JR>Z H$m bú` EH$ {XZ _|
500 H$n‹S>o YmoZo dmbr _erZm| H$m CËnmXZ H$aZm h¡ & g§JR>Z _| ì`mdgm{`H$ {d{eï>rH$aU h¡
Omo H$_©Mm[a`m| H$s Hw$ebVm _| d¥{Õ H$aVm h¡ & Bg àH$ma Ho$ g§JR>Z T> m±Mo _| à`mgm| H$s
nwZamd¥{Îm Zht hmoVr &
Cn`w©º$ d{U©V g§JR>Z T>m±Mo Ho$ àH$ma H$mo nhMm{ZE & 1
‘Himalaya Ltd.’, is engaged in manufacturing of washing machines. The

target of the organisation is to manufacture 500 washing machines a day.
There is an occupational specialisation in the organisation which
promotes efficiency of employees. There is no duplication of efforts in
such type of organisation structure.
Identify the type of organisation structure described above.
5. ‘g_Vm H$s bmJV’ {H$g àH$ma EH$ H$ånZr H$s ny±Or g§aMZm Ho$ M`Z H$mo à^m{dV H$aVr h¡ ?
g_PmBE & 1
How does ‘cost of equity’ affect the choice of capital structure of a

company ? Explain.
6. ‘^maV EŠgà¡g’ H$s Hy$[aà godmAm| _| {d{eï>Vm h¡ & BgHo$ ‘n¡Ho$µO Ed§ nmg©b H$s Vrd«
godmAm| Ho$ {dñV¥V àH$ma’ ì`mdgm{`H$ \$_m] H$mo `h AmídmgZ {XbmVo h¢ {H$ Cn^moº$mAm|
H$mo dñVwE± C{MV ñWmZ Ed§ C{MV g_` na CnbãY H$amB© Om gH|$ &
AnZo CÎma Ho$ g_W©Z _| H$maU XoVo hþE C„oI H$s{OE {H$ ‘^maV EŠgà¡g’ H$s H$m`©erb ny±Or
H$s Amdí`H$VmE± H$_ hm|Jr `m A{YH$ & 1
‘Bharat Express’ specialises in Courier Services. Its ‘wide range of

express package and parcel services’ help business firms to make sure
that the goods are made available to the customers at the right place and
at the right time.
State with reason, whether the working capital requirements of

‘Bharat Express’ will be high or low.
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7. ‘_mé{V doJm {b{_Q>oS>’ Zo ~mµOma _| a§JrZ Q>obr{dµOZ Ho$ gmW àdoe {H$`m Am¡a A~
BgZo ldU gmYZm| (Am°{S>`mo {gñQ>åg), Eà-H§$S>reZg©, H$n‹S>o YmoZo H$s _erZ|, BË`m{X
CËnmXm| H$mo ^r àñVwV H$a {X`m h¡ & H$ånZr Ho$db CËnmXm| H$mo hr àñVwV Zht H$a ahr h¡
A{nVw {eH$m`Vm| H$mo Xÿa H$aZm Am¡a J«mhH$m| H$mo {dH«$` Ho$ ~mX H$s godmE± ^r CnbãY H$am
ahr h¡ &
`hm± M{M©V {dnUZ-{_l Ho$ VÎd H$mo nhMm{ZE & 1
‘Maruti Vega Ltd.’ entered into the market with coloured television and
have now introduced products like audio systems, air-conditioners
washing machines, etc. The company is not only offering the products but
also handling complaints and offering after-sales services.
Identify the element of marketing-mix discussed here.
8. {h_m§ew Zo ‘J¡boŠgr _moQ>g©’ go < 25 bmI H$s EH$ ZB© H$ma IarXr & Cgo nhbo df© Ho$ {bE
_wµâV ~r_m VWm H$ma Ûmam H«$_e… 5,000 {H$bmo_rQ>a, 10,000 {H$bmo_rQ>a VWm
15,000 {H$bmo_rQ>a V` H$aZo na àW_ VrZ gµ\$mB©-YwbmB© (g{d©qgJ) H$s _wµâV godmE± àñVwV
H$s JBª & O~ {h_m§ew H$ma H$mo àW_ gµ\$mB©-YwbmB© (g{d©qgJ) H$s _wµâV godm Ho$ {bE bo H$a
J`m, Vmo Cgo ~Vm`m J`m {H$ `h H$ma ZB© H$ma Zht h¡ Am¡a Bg H$ma na gµ\$mB©-YwbmB©
(g{d©qgJ) H$s àW_ gw{dYm H$m bm^ nhbo hr CR>m`m Om MwH$m h¡ & Cgo AZw^d hþAm {H$
CgHo$ gmW YmoIm hþAm h¡ Am¡a CgZo amÁ` H$_reZ _| EH$ {eH$m`V XµO© H$s & amÁ` H$_reZ
Ho$ {ZU©` go g§Vwï> Zht hmoZo na CgZo Xmo _hrZm| Ho$ ~mX {ZU©` {b`m {H$ dh BgHo$ {déÕ
Anrb H$aoJm &
Š`m {h_m§ew amÁ` H$_reZ Ho$ {ZU©` Ho$ {déÕ Anrb H$a gH$Vm h¡ ? AnZo CÎma Ho$ g_W©Z
_| H$maU Xr{OE & 1
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Himanshu purchased a new car from ‘Galaxy Motors’ for < 25 lakhs. He
was offered free insurance for the first year and three free servicing to be
availed after the car had covered 5,000 km, 10,000 km and 15,000 km
respectively. When Himanshu took the car for the first free servicing, he
was told that the car was not new and first service had already been
availed on this car. He felt cheated and filed a complaint in the State
Commission. Being not satisfied with the decision of the State
Commission, after two months he decided to file an appeal against it.
Can Himanshu appeal against the decision of the State Commission ?

Give reason in support of your answer.
9. ‘Am¡nMm[aH$ g§JR>Z’ go Š`m A{^àm` h¡ ? BgHo$ {H$Ýht Xmo bm^m| H$m C„oI H$s{OE & 3
What is meant by ‘Formal Organisation’ ? State its any two advantages.
10. {dVaU _mÜ`_m| Ho$ M`Z H$mo ‘H$ånZr-gå~pÝYV H$maH$’ {H$g àH$ma à^m{dV H$aVo h¢ ?
g_PmBE & 3
How do the ‘Company-related factors’ affect the choice of channels of

distribution ? Explain.
11. ‘E.Eg. {b{_Q>oS>’ EH$ ~‹S>r H$ånZr h¡ Am¡a nwOm] H$m g§`moOZ H$aHo$ Eà-H§$S>reZg© H$m
CËnmXZ H$aVr h¡ & hmb hr _| H$ånZr Zo ‘g_`’ Ed§ ‘J{V’ AÜ``Z {H$`m h¡ Am¡a `h
{ZîH$f© {ZH$mbm {H$ Am¡gV ê$n go EH$ _µOXÿa EH$ {XZ _| Xg Eà-H§$S>reZg© Ho$ nwO}
g§`mo{OV H$a gH$Vm h¡ & H$ånZr H$m bú` EH$ {XZ _| Eà-H§$S>reZg© H$s 1,000 BH$mB`m|
Ho$ nwOm] H$m g§`moOZ H$aZm h¡ & H$ånZr l_ AmdV© Xa H$mo Ed§ AZwnpñW{VdmX H$mo H$_ H$aZo
Ho$ {bE AmH$f©H$ ^Îmo àXmZ H$aVr h¡ & g^r _µOXÿa ~hþV Iwe h¢ & bo{H$Z {\$a ^r EH$ {XZ
_| Ho$db 800 BH$mB© Eà-H§$S>reZg© Ho$ nwOm] H$m hr g§`moOZ hmo ahm h¡ & H$maU nVm bJmZo
Ho$ {bE H$ånZr Zo àËòH$ _µOXÿa Ho$ dmñV{dH$ {ZînmXZ H$s VwbZm H$s Am¡a gr.gr.Q>r.dr. Ho$
_mÜ`_ go XoIm {H$ Hw$N> _µOXÿa Jnen _| ì`ñV Wo &
(A) Cn`w©º$ M{M©V à~ÝY Ho$ H$m`© H$mo nhMm{ZE &
(~) nhMmZ {H$E JE H$m`© H$s à{H«$`m Ho$ CZ MaUm| H$m C„oI H$s{OE {OZH$s MMm©
Cn`w©º$ AZwÀN>oX _| H$s JB© h¡ & 3
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‘A.S. Ltd.’ is a large company engaged in assembly of air-conditioners.
Recently the company had conducted the ‘Time’ and ‘Motion’ study and
concluded that on an average a worker can assemble ten air-conditioners
in a day. The target volume of the company in a day is assembling of
1,000 units of air-conditioners. The company is providing attractive
allowances to reduce labour turnover and absenteeism. All the workers
are happy. Even then the assembly of air-conditioners per day is
800 units only. To find out the reason the company compared actual
performance of each worker and observed through C.C.T.V. that some of
the workers were busy in gossiping.
(a) Identify the function of management discussed above.
(b) State those steps in the process of the function identified which are
discussed in the above paragraph.
12. ‘eoà ~mµOma AmO Ho$ ì`mdgm{`H$ OJV _| ~hþV go A{Zdm`© H$m`© gånÞ H$a ahm h¡ &’ Eogo
{H$Ýht VrZ H$m`m] H$mo g_PmBE & 3
‘The Stock Exchange performs many vital functions in today’s commercial
world.’ Explain any three such functions.
13. O`Xrn Zo A^r-A^r EH$ doe^yfm {S>µOmBZ H$aZo dmbr H$ånZr ‘{Vdmoar {b{_Q>oS>’, _|
à~ÝY {ZXoeH$ Ho$ ê$n _| nX^ma g§^mbm h¡ & CgZo XoIm {H$ H$ånZr H$s doVZ-gyMr _| ~hþV
go AZw^dr µ\¡$eZ {S>µOmBZa Wo & do {Z`{_V ê$n go Cn`moJr gwPmd XoVo Wo & BZ gwPmdm| H$s
Z Vmo H$ånZr Ûmam H$moB© àe§gm H$s OmVr Wr Am¡a Z hr CZHo$ {bE H$moB© àmoËgmhZ {X`m OmVm
Wm & BgHo$ ~Xbo H$ånZr Zo Hw$N> à{gÕ µ\¡$eZ {S>µOmBZg© H$s godmAm| H$m ~mø òmoVrH$aU
{H$`m hþAm Wm Am¡a CÝh| CZH$s godmAm| Ho$ ~Xbo AÀN>o nm[al{_H$ H$m ^wJVmZ {H$`m OmVm
Wm & Bg H$maU H$_©Mmar hVmoËgm{hV AZw^d H$a aho Wo Am¡a CÝhm|Zo Cn`moJr gwPmd XoZo ~§X
H$a {XE Wo &
(A) D$na d{U©V H$s JB© gåàofU ~mYm H$mo nhMm{ZE &
(~) C„oI H$s{OE {H$ Cn`w©º$ gåàofU ~mYm H$mo {H$g loUr _| dJuH¥$V {H$`m Om gH$Vm
h¡ &
(g) Bg loUr H$s {H$gr AÝ` gåàofU ~mYm H$mo g_PmBE & 3
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Jaideep recently joined as the Managing Director of ‘Tivori Ltd.’, an
apparel designing company. He observed that the company had a number
of experienced fashion designers on its payroll. They regularly offered
useful suggestions which were neither appreciated nor rewarded by the
company. Instead the company outsourced its services to some renowned
fashion designers and paid them a good compensation for their services.
Because of this the employees felt disheartened and stopped giving useful
suggestions.
(a) Identify the communication barrier discussed above.
(b) State the category of this communication barrier.
(c) Explain any other communication barrier of the same category.
14. ‘à~ÝY’ go Š`m A{^àm` h¡ ? à~ÝY Ho$ {H$Ýht VrZ CÔoí`m| H$m C„oI H$s{OE & 4
What is meant by ‘Management’ ? State any three objectives of
management.
15. ì`dgm` Ho$ Ñ{ï>H$moU go ‘Cn^moº$m g§ajU’ Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo g_PmBE & 4
Explain any four points of importance of ‘consumer protection’ from the
point of view of business.
16. ZraO Jwám Zo Xg H$_©Mm[a`m| Ho$ gmW ^maVr` J«m_rU ~mµOma Ho$ {bE nwOm] H$m g§`moOZ H$a
gñVo H$åß`yQ>g© H$m CËnmXZ H$aZo Ho$ {bE ‘`mo`mo {b{_Q>oS>’ Zm_ go EH$ H$ånZr Ama§^ H$s &
AnZo àmapå^H$ dfm] _| H$ånZr Zo ~hþV AÀN>m H$m`© {H$`m & My±{H$ CËnmX AÀN>m Wm Am¡a
CgH$m {dnUZ ^r R>rH$ àH$ma go hmo ahm Wm, Bg{bE _m±J ~‹T> JB© & CËnmXZ H$mo ~‹T>mZo Ho$
{bE H$ånZr H$mo A{V[aº$ H$_©Mm[a`m| H$s ^Vu H$aZr n‹S>r & ZraO Jwám, Omo nhbo gmao {ZU©`
ñd`§ bo ahm Wm, H$mo Hw$N> Mw{ZÝXm A{YH$mam| H$m A§VaU H$aZm n‹S>m & Cgo `h {dídmg Wm
{H$ AnZo {ZU©`m| H$mo à^mdnyU© T>§J go bmJy H$aZo Ho$ {bE bmoJ nyU© ê$n go gj_, g_W© Ed§
gmYZ gånÞ h¢ Am¡a AnZo {ZU©`m| H$mo à^mdnyU© T>§J go bmJy H$aZo H$m CÎmaXm{`Ëd CR>m
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gH$Vo h¢ & BgHo$ AÀN>o n[aUm_ {_bo Am¡a H$ånZr Z Ho$db AnZm CËnmXZ ~‹T>mZo _| g_W©
ahr A{nVw {d{^Þ {deofVmAm|• Ho$ gmW BgZo AnZr CËnmX ûm¥§Ibm _| ^r {dñVma H$a
{b`m &
(A) Cg AdYmaUm H$mo nhMm{ZE, {OgH$m à`moJ H$aHo$ ZraO Jwám AnZr H$ånZr H$mo
A{YH$ D±$MmB`m| VH$ bo OmZo _| gj_ hmo J`m &
(~) Bg AdYmaUm Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo ^r g_PmBE & 4
Neeraj Gupta started a company ‘YoYo Ltd.’ with ten employees, to

assemble economical computers for the Indian rural market. The
company did very well in its initial years. As the product was good and
marketed well, the demand went up. To increase production the company
decided to recruit additional employees. Neeraj Gupta, who was earlier
taking all decisions for the company, had to selectively disperse the
authority. He believed that people are competent, capable and
resourceful and can assume responsibility for effective implementation of
their decisions. This paid off and the company was not only able to
increase its production but also expanded its product range with different
features.
(a) Identify the concept used by Neeraj Gupta through which he was
able to steer his company to greater heights.
(b) Also explain any three points of importance of this concept.
17. ‘JJ©`m {b{_Q>oS>’ Ho$ H$_©Mmar ~‹T>r hþB© _m±J H$mo nyam H$aZo Ho$ {bE H$ånZr Ûmam Am`mV H$s
JB© ZB© H$åß`yQ>arH¥$V _erZm| na H$m_ H$aZo Ho$ `mo½` Zht h¢ & Bg{bE H$_©Mmar n`©dojH$ go
A{V[aº$ _mJ©Xe©Z H$s _m±J H$a aho h¢ Am¡a H$_©Mm[a`m| Ho$ ~ma-~ma ~wbmZo Ho$ H$maU n`©dojH$
na ~hþV A{YH$ ^ma h¡ &
gwPmd Xr{OE {H$ n`©dojH$ {H$g àH$ma H$_©Mm[a`m| Ho$ H$m¡eb d kmZ H$mo ~‹T>mH$a CÝh|
ñdVÝÌ ê$n go H$m`© g§^mbZo Ho$ `mo½` ~Zm gH$Vm h¡ &
Eogo {H$Ýht VrZ bm^m| H$m ^r C„oI H$s{OE Omo H$_©Mm[a`m| H$mo n`©dojH$ Ho$ {ZU©` Ûmam àmá
hm|Jo & 4
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The workers of ‘Gargya Ltd.’ are unable to work on new computerised
machines imported by the company to fulfil the increased demand.
Therefore, the workers are seeking extra guidance from the supervisor
and the supervisor is overburdened with the frequent calls of workers.
Suggest how the supervisor, by increasing the skills and knowledge of

workers, can make them handle their work independently.
Also state any three benefits that the workers will derive by the decision
of the supervisor.
18. AnZr E_.~r.E. H$s n‹T>mB© nyar H$aZo Ho$ CnamÝV ~oZr Zo ‘\$moa{Q>Amo’ Zm_ H$s EH$ ~hþamï´>r`
H$ånZr _| Zm¡H$ar àmaå^ H$s & H$ånZr AnZo H$_©Mm[a`m| H$mo AÀN>o doVZ Ed§ ^Îmm| H$m
^wJVmZ H$a ahr Wr & _µOXÿar, H$ånZr H$s ^wJVmZ j_Vm Ho$ AZwgma Wr Omo H$_©Mm[a`m| H$mo
EH$ C{MV OrdZ-ñVa àXmZ H$a ahr Wr & H$ånZr H$m H$m`© H$aZo H$m VarH$m ~hþV AÀN>m Wm
Am¡a A{YH$mar AnZo AYrZñWm| Ho$ gmW ~hþV AÀN>m ì`dhma H$aVo Wo & ~oZr Bg g§JR>Z _|
~hþV Iwe Wr, bo{H$Z b§~o H$m`© K§Q>m| Ho$ H$maU CgHo$ nmg AnZm ImZm nH$mZo Ho$ {bE g_`
Zht Wm & Cgo ~mhar ImZo na {Z^©a hmoZm n‹S>Vm Wm, {Oggo CgH$m ñdmñÏ` {~J‹S> ahm Wm &
CgZo `h XoIm {H$ Bg g_ñ`m H$m gm_Zm Z Ho$db CgH$s H$ånZr _| CgHo$ ghH$_u H$a aho
h¢ A{nVw H$B© AÝ` H$ån{Z`m| _| ^r `h g_ñ`m h¡ & BgH$m H$maU H$m`© H$aZo dmbr
_{hbmAm| H$s g§»`m _| d¥{Õ VWm Ka Ho$ nHo$ hþE ñdmñÏ`H$a ImZo H$s AZwnbãYVm Wr &
CgZo Bgo EH$ ~‹S>o Adga H$s Vah nhMmZm Am¡a AnZr Zm¡H$ar N>mo‹S>H$a Am°{ \$g OmZo dmbm|
Ho$ {bE Ka H$m nH$m n¡Ho$µO ImZm C{MV _yë` na CnbãY H$amZo H$m {ZU©` {b`m & {XZ Ho$
A§V _| dh ~Mo hþE ImZo H$mo nmg Ho$ hr am{Ì-Aml`J¥hm| (a¡Z-~goam|) _| ~m±Q>Vr Wr &
(A) ì`mdgm{`H$ n`m©daU Ho$ Cg Am`m_ H$m C„oI H$s{OE {OgH$s MMm© D$na H$s JB©
h¡ &
(~) ‘\$moa{Q>Amo’ Ûmam AnZmE JE à~ÝY Ho$ {gÕmÝV H$m C„oI H$s{OE &
(g) Eogo {H$Ýht Xmo _yë`m| H$mo nhMm{ZE {OÝh| Cn`w©º$ CXmhaU Ûmam H$ånZr Zo g_mO H$mo
gåào{fV {H$`m h¡ & 4
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Beni, after completing her MBA, took up a job with a multinational
company named ‘Fortio’. The company was paying good salary and perks
to its employees. The wages were within the paying capacity of the
company that provided the employees a reasonable standard of living.
The company also had a good work-culture and the behaviour of
superiors was very good towards their subordinates. Beni was very happy
in this organisation, but due to long working hours she did not have time
to cook her meal. She had to depend upon outside food, which was
deteriorating her health.
She observed that this problem was faced by many of her colleagues, not
only in her company but also in many other companies. This was because
of increase in the number of working women and non-availability of
hygienic home-cooked food. She identified this as a great opportunity and
decided to give up her job to supply packaged home-cooked food to office
goers at a reasonable price. At the end of the day she was also
distributing the left-over food in the nearby night-shelters.
(a) State the dimension of business environment being discussed
above.
(b) State the principle of management being followed by ‘Fortio’.
(c) Identify any two values being communicated by the company to the
society in the above case.
19. ‘{_eZ H$moM {b{_Q>oS>’, EH$ {demb Ed§ AÀN>r-gmI dmbr H$ånZr h¡ Omo ^maVr` aobdo Ho$
{bE {S>ã~m| H$m {Z_m©U H$aVr h¡ & `h A~ BZ {S>ã~m| H$mo Xÿgao Xoem| H$mo {Z`m©V H$aZm MmhVr
h¡ Am¡a ZB© Cƒ-VH$ZrH$ dmbr _erZm| _| {Zdoe H$aZo H$m {dMma H$a ahr h¡ & {Zdoe H$s
A{YH$ _mÌm hmoZo Ho$ H$maU H$ånZr H$mo XrK©H$m{bH$ {dÎm H$s Amdí`H$Vm h¡ & H$ånZr Zo
{ZU©` {b`m {H$ dh g_Vm A§e Omar H$aHo$ {dÎm EH${ÌV H$aoJr & g_Vm A§em| H$mo Omar
H$aZo _| ~hþV A{YH$ {ZJ©_Z bmJV (âbmoQ>oeZ H$m°ñQ>) {Z{hV h¡ & {ZJ©_Z bmJV (âbmoQ>oeZ
H$m°ñQ>) Ho$ IMm] H$mo nyam H$aZo Ho$ {bE H$ånZr Zo _wÐm-~mµOma Ho$ àboIm| H$mo Cn`moJ _| bmZo
H$m {ZU©` {b`m &
(A) Cn`w©º$ CÔoí` Ho$ {bE H$ånZr _wÐm-~mµOma Ho$ {Og àboI H$m à`moJ H$a gH$Vr h¡,
CgH$m Zm_ ~VmVo hþE Cgo g_PmBE &
(~) Bg àboI Ho$ _mÜ`_ go H$ånZr {H$VZr Ad{Y Ho$ {bE {dÎm àmá H$a gH$Vr h¡ ?
(g) Bg àboI H$m Am¡a {H$g CÔoí` Ho$ {bE Cn`moJ {H$`m Om gH$Vm h¡ ? 4
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‘Mission Coach Ltd.’ is a large and creditworthy company manufacturing
coaches for Indian Railways. It now wants to export these coaches to
other countries and decides to invest in new hi-tech machines. Since the
investment is large, it requires long-term finance. It decides to raise
funds by issuing equity shares. The issue of equity shares involves huge
floatation cost. To meet the expenses of floatation cost, the company
decides to tap the money market.
(a) Name and explain the money-market instrument the company can
use for the above purpose.
(b) What is the duration for which the company can get funds through
this instrument ?
(c) State any other purpose for which this instrument can be used.
20. ‘g§JR>Z’ H$m AW© ~VmBE & g§JR>Z à{H«$`m Ho$ MaUm| H$m C„oI H$s{OE & 5
Give the meaning of ‘organising’. State the steps in the process of
organising.
21. {nN>bo Xg dfm] go A§Obr ‘Q>mQ>m EÝQ>aàmBgoµO’ _| H$m`© H$a ahr h¡ & dh H$m`© Ho$ à{V AnZo
g_n©U Ho$ {bE à{gÕ h¡ & O~ Cggo d[aîR> à~ÝYH$ godm{Zd¥Îm hþAm, Vmo CgHo$ g^r
gm{W`m| Zo `h gmoMm {H$ A§Obr H$s A~ nXmoÞ{V hmo OmEJr & O~ Bg Imbr nX H$mo EH$
~mhar ì`{º$ ‘Hw$_mar _mo{ZH$m’ Ûmam â {X`m J`m Vmo g^r H$mo AmíM`© hþAm & BgHo$ H$maU
A§Obr H$m CËgmh ^§J hmo J`m Am¡a CgH$m {ZînmXZ {JaZm ewê$ hmo J`m & dh A{YH$Va
AZwnpñWV ahVr Wr Am¡a AnZo bú`m| H$mo àmá Zht H$a nm ahr Wr &
Hw$_mar _mo{ZH$m EH$ AÀN>r ZoVm Wr Omo AnZo AYrZñWm| H$mo Z Ho$db AmXoe XoVr Wr,
A{nVw CÝh| _mJ©X{e©V Ed§ A{^ào[aV ^r H$aVr Wr & CgZo A§Obr Ho$ ì`dhma H$s Amoa Ü`mZ
{X`m Am¡a _hgyg {H$`m {H$ CgHo$ {ZînmXZ _| gwYma {H$`m Om gH$Vm h¡ & CgZo A§Obr H$mo
g§JR>Z Ho$ {ZU©`-gå~ÝYr {df`m| _| em{_b H$aZm àma§^ H$a {X`m Am¡a Cgo EH$ Cƒ-ñVar`
g§`wº$ à~ÝY g{_{V H$m {hñgm ~Zm {X`m & A~ A§Obr H$m`m©b` _| g_` na AmVr Wr
Am¡a CgHo$ {ZînmXZ _| ^r gwYma hmoZm àma§^ hmo J`m &
(A) _mo{ZH$m Ûmam {Zînm{XV à~ÝY Ho$ H$m`© H$s nhMmZ H$s{OE &
(~) à~ÝY Ho$ Cn`w©º$ H$m`© Ho$ Cg VÎd H$m Zm_ ~VmBE {OgH$s ghm`Vm go _mo{ZH$m
A§Obr Ho$ ì`dhma _| gwYma H$a gH$s &
(g) Cn`w©º$ (~) _| nhMmZo JE VÎd H$s {H$Ýht VrZ {deofVmAm| H$m C„oI H$s{OE & 5
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Anjali had been working with ‘Tata Enterprises’ for the last ten years.
She was famous for her dedication towards the work. When the Manager
senior to her retired, all her colleagues thought that now Anjali would be
promoted. But to everyone’s surprise the vacant post was filled by an
outsider ‘Miss Monika’. Anjali felt demoralised and her performance
started declining. She would absent herself often and could not meet her
targets.
Miss Monika was a good leader who would not only instruct her
subordinates, but also guide and inspire them. She noticed Anjali’s
behaviour and felt that her performance could be improved. She started
involving Anjali in decision-making issues related to the organisation and
made her a part of a high-level joint management committee. Anjali was
now punctual to office and her performance started improving.
(a) Identify the function of management being performed by Monika.
(b) Name the element of the above function of management which

helped Monika to improve Anjali’s behaviour.
(c) State any three features of the element identified in (b) above.
22. _mo{hV Jwám ‘òbmo {gŠ`mo[aQ>r g{d©goµO {b{_Q>oS>’ _| H$m`©aV h¡ & dh H$ånZr Ho$ {bE
{gŠ`mo[aQ>r JmS>²©g H$s ^Vu ^r H$aVm h¡ & H$ånZr Aën-Zmo{Q>g na {d{^Þ H$ån{Z`m| H$mo {X„r
Ed§ ZmoES>m _| gwajm godmE± àXmZ H$aVr h¡ & JmS>m] H$s ^Vu AñWm`r AmYma na H$s OmVr
h¡ & Bg H$ånZr Ûmam CnbãY H$amE JE JmS>© AnZr B©_mZXmar Ed§ g_`{Zð>m Ho$ {bE OmZo
OmVo h¢ & _mo{hV Jwám AnZo Jm±d _| Aà{e{jV bmoJm| H$mo amoµOJma {XbmZo Ho$ {bE à{gÕ h¡ &
(A) ‘òbmo {gŠ`mo[aQ>r g{d©goµO {b{_Q>oS>’ Ûmam à`wº$ ^Vu Ho$ òmoV H$m Zm_ ~VmBE &
(~) ^Vu Ho$ Bg òmoV Ho$ {H$gr EH$ Xmof H$m C„oI H$s{OE &
(g) nhMm{ZE {H$ _mñbmo Ho$ Amdí`H$Vm H«$_ Ho$ AZwgma H$ånZr Ûmam ‘gwajm JmS>m]’ H$s
{H$g Amdí`H$Vm H$s ny{V© hmo ahr h¡ &
(X) Cn`w©º$ d{U©V AdñWm Ûmam g_mO H$mo gåào{fV {H$Ýht Xmo _yë`m| H$mo nhMm{ZE & 5
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Mohit Gupta is working with ‘Yellow Security Services Ltd.’ He is also
recruiting security guards for the company. The company provide
security services in Delhi and Noida at short notice to various companies.
The guards are recruited on temporary basis. The guards provided by
this company are known for their honesty and punctuality. Mohit Gupta
is well known in his village for providing employment to unskilled people.
(a) Name the source of recruitment used by ‘Yellow Security Services
Ltd.’
(b) State any one disadvantage of this source of recruitment.
(c) Identify the need of ‘Security Guards’ which is being fulfilled by
the company as per Maslow’s need hierarchy.
(d) Identify any two values communicated to the society in the above
stated case.
23. à~ÝY Ho$ {ZåZ{b{IV {gÕmÝVm| H$mo g_PmBE : 6

(A) {dkmZ nÕ{V, Z {H$ A±JyR>m Q>oH$ {Z`_ &
(~) AZwemgZ &
(a) Science, not rule-of-thumb.
(b) Discipline.
24. ‘A{^foH$ {b{_Q>oS>’> gyVr H$n‹‹S>m| H$m CËnmXZ H$a ahr h¡ & {nN>bo H$mµ\$s dfm] go dh bJmVma
AÀN>o bm^ A{O©V H$a ahr h¡ & Bg df© ^r dh n`m©á bm^ A{O©V H$aZo _| g\$b ahr h¡ &
H$ånZr Ho$ nmg n`m©á amoH$‹S> Am¡a ^{dî` _| {dH$mg Ho$ AÀN>o Adga CnbãY h¢ & `h EH$
^br-^m±{V à~pÝYV g§JR>Z h¡ VWm JwUdÎmm, amoµOJma Ho$ g_mZ Adga VWm AÀN>r
nm[al{_H$ nÕ{V`m| _| {dídmg aIVm h¡ & BgHo$ ~hþV go A§eYmaH$ h¢ Omo AnZo {Zdoe na
{Z`{_V Am` àmá H$aZo H$mo àmW{_H$Vm XoVo h¢ &
H$ånZr Zo AmB©.gr.AmB©.gr.AmB©. ~¢H$ go < 50 bmI H$m G$U {b`m h¡ Am¡a G$U g_Pm¡Vo
Ho$ AZwgma bm^m§e ^wJVmZ Hw$N> à{V~ÝYm| Ho$ AYrZ h¡ &
H$ånZr Ho$ ~mao _| Cn`w©º$ n[aMMm© CZ {d{^Þ KQ>H$m| H$s Amoa g§Ho$V H$aVr h¡ Omo `h {ZU©`
boVo h¢ {H$ H$ånZr Ûmam bm^m| H$m {H$VZm ^mJ à{VYm[aV {H$`m OmE Am¡a {H$VZm {dV[aV
{H$`m OmE &
Cn`w©º$ n[aMMm© go n§{º$`m± CX²Y¥V H$aVo hþE {H$Ýht Mma KQ>H$m| H$mo nhMm{ZE Ed§ g_PmBE & 6
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‘Abhishek Ltd.’ is manufacturing cotton clothes. It has been consistently
earning good profits for many years. This year too, it has been able to
generate enough profits. There is availability of enough cash in the
company and good prospects for growth in future. It is a well managed
oranisation and believes in quality, equal employment opportunities and
good remuneration practices. It has many shareholders who prefer to
receive a regular income from their investments.
It has taken a loan of < 50 lakhs from I.C.I.C.I. Bank and is bound by
certain restrictions on the payment of dividend according to the terms of
the loan agreement.
The above discussion about the company leads to various factors which
decide how much of the profits should be retained and how much has to
be distributed by the company.
Quoting the lines from the above discussion, identify and explain any
four such factors.
25. am{YH$m H$jm XII _| ì`mdgm{`H$ AÜ``Z H$s EH$ {dÚmWu Wr & CgHo$ {nVmOr EH$ {H$gmZ
Wo Omo Mmdb H$s {d{^Þ {H$ñ_| CJmVo Wo VWm Mmdb CËnmXZ Ho$ {d{^Þ njm| _| nyU© ê$n go
{ZnwU Wo & dh gaH$ma Ûmam Mmdb H$s IoVr na EH$ Amapå^H$-n[a`moOZm Ho$ {bE ^r MwZo
JE & ì`mdgm{`H$ AÜ``Z Ho$ EH$ n[a`moOZm-H$m`© Ho$ ê$n _| CgZo Cƒ JwUdÎmm dmbo
Mmdbm| H$m C{MV _yë` na {dnUZ H$aZo H$s gå^mì`Vm na AÜ``Z H$aZo H$m {ZU©`
{b`m & CgHo$ {nVmOr Zo Cgo `h gwPmd {X`m {H$ J«mhH$m| Ho$ {dMmam| Am¡a _Vm| H$mo EH${ÌV
H$aZo Ho$ {bE dh B§Q>aZoQ> H$m Cn`moJ H$ao & CgZo nm`m {H$ n¡H$ {H$E hþE O¡{dH$ Mmdbm| H$s
~hþV A{YH$ _m±J Wr & Cgo nVm Wm {H$ Mmdb H$s pñW{V _| H$moB© nyd©-{ZYm©[aV {d{eï>Vm
Zht hmoVr, {OgHo$ H$maU CËnmX _| EH$ê$nVm àmá H$aZm H${R>Z hmoVm h¡ & AnZo CËnmX H$mo
à{V`mo{J`m| go {^Þ H$aZo Ho$ {bE CgZo Cgo ‘_mbm~ar Am°J£{ZH$ Mmdb’ H$m Zm_ {X`m Am¡a
Cgo CZH$s JwUdÎmm Ho$ AmYma na — nmonwba, Šbm{gH$ VWm gwàr_ Zm_H$ VrZ {d{^Þ
{H$ñ_m| _| ~m±Q> {X`m & CgZo `h _hgyg {H$`m {H$ ò Zm_ Cgo CËnmX-{dôXrH$aU _| ghm`Vm
H$a|Jo &
Cn`w©º$ AZwÀN>oX Ho$ g§X^© _| {dnUZ Ho$ VrZ H$m`m] H$mo g_PmBE & 6
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Radhika was a student of Business Studies of Class XII. Her father was a
farmer who grew different varities of rice and was well-versed about
various aspects of rice cultivation. He was also selected by the
government for a pilot-project on rice cultivation. As a project-work in
Business Studies she decided to study the feasibility of marketing good
quality rice at a reasonable price. Her father suggested her to use
internet to gather customers’ views and opinions. She found that there
was a huge demand for packaged organic rice. She knew that there were
no pre-determined specifications in case of rice because of which it would
be difficult to achieve uniformity in the output. To differentiate the
product from its competitors, she gave it the name of ‘Malabari Organic
Rice’ and classified it into three different varieties namely — Popular,
Classic and Supreme, based on the quality. She felt that these names
would help her in product differentiation.
Explain the three functions of marketing, with reference to the above

paragraph.
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SET-2
Code No.

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

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CBSE
gm_mÝ` {ZX}e :
sentence.
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at the right time.
ahr h¡ &
J`m, Vmo Cgo ~Vm`m J`m {H$ `h H$ma ZB© H$ma Zht h¡ Am¡a Bg H$ma na gµ \$mB©-YwbmB©
Anrb H$aoJm &
_| H$maU Xr{OE & 1
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CBSE

Omo H$_©Mm[a`m| H$s Hw$ebVm _| d¥{Õ H$aVm h¡ & Bg àH$ma Ho$ g§JR>Z T>m±Mo _| à`mgm| H$s

g_PmBE & 1

company ? Explain.
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7. ‘CXmarH$aU’ go Š`m A{^àm` h¡ ? 1
What is meant by ‘liberalisation’ ?
8. {Z`moOZ Ho$ EH$ àH$ma Ho$ ê$n _| ‘Zr{V’ H$m AW© ~VmBE & 1
Give the meaning of ‘Policy’ as a type of plan.
9. ‘AZm¡nMm[aH$ g§JR>Z’ go Š`m A{^àm` h¡ ? BgHo$ {H$Ýht Xmo bm^m| H$m C„oI H$s{OE & 3
What is meant by ‘Informal Organisation’ ? State its any two advantages.
à~ÝY {ZXoeH$ Ho$ ê$n _| nX^ma g§^mbm h¡ & CgZo XoIm {H$ H$ånZr H$s doVZ -gyMr _| ~hþV
H$a {XE Wo &
h¡ &
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CBSE
suggestions.
g_PmBE & 3

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14. à~ÝY Ho$ {gÕmÝVm| H$s {H$Ýht Mma {deofVmAm| H$m C„oI H$s{OE & 4
State any four features of principles of management.
15. ‘Cn^moº$m g§ajU’ H$s AdYmaUm H$mo g_PmBE VWm Cn^moº$mAm| Ho$ Ñ{ï>H$moU go BgHo$ _hÎd
Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo ~VmBE & 4
Explain the concept of ‘consumer protection’ and any three points of its
importance from the point of view of consumers.
H$m {ZU©` {b`m &
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CBSE
this instrument ?
CgZo Bgo EH$ ~‹S>o Adga H$s Vah nhMmZm Am¡a AnZr Zm¡H$ar N>mo‹S>H$a Am°{ \$g OmZo dmbm|
h¡ &
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above.
hm|Jo & 4
66/2
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CBSE

of the supervisor.
{b`m &
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features.
20. ‘A{YH$ma-A§VaU’ (àË`m`moOZ) go Š`m A{^àm` h¡ ? Eogo {H$Ýht Mma {~ÝXþAm| H$m C„oI
H$s{OE Omo EH$ g§JR>Z _| A{YH$ma-A§VaU Ho$ _hÎd na àH$me S>mbVo h¢ & 5
What is meant by ‘Delegation’ ? State any four points which highlight the
importance of delegation in an organisation.
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CBSE
Ltd.’
stated case.
66/2
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targets.

(A) gmonmZ ûm¥§Ibm &
(~) gh`moJ, Z {H$ Q>H$amd &
(a) Scalar chain.
(b) Harmony, not discord.
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CBSE
H$a|Jo &

paragraph.
66/2
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{H$`m OmE &

the loan agreement.
four such factors.
66/2
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CBSE
SET-3
Code No.

{bI| &
attempting it.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

66/3
Downloaded 1
CBSE
gm_mÝ` {ZX}e :
sentence.
J`m, Vmo Cgo ~Vm`m J`m {H$ `h H$ma ZB© H$ma Zht h¡ Am¡a Bg H$ma na gµ \$mB©-YwbmB©
Anrb H$aoJm &
_| H$maU Xr{OE & 1
66/3
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g_PmBE & 1

company ? Explain.

at the right time.

66/3
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CBSE
ahr h¡ &
Omo H$_©Mm[a`m| H$s Hw$ebVm _| d¥{Õ H$aVm h¡ & Bg àH$ma Ho$ g§JR>Z T>m±Mo _| à`mgm| H$s
7. {Z`moOZ Ho$ EH$ àH$ma Ho$ ê$n _| ‘H$m`©H«$_’ H$m AW© ~VmBE & 1
Give the meaning of ‘Programme’ as a type of plan.
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8. ‘g_Ýd`’ H$mo n[a^m{fV H$s{OE & 1
Define ‘co-ordination’.
9. ‘AZm¡nMm[aH$ g§JR>Z’ H$s {H$Ýht VrZ {deofVmAm| H$m C„oI H$s{OE & 3
State any three features of ‘Informal Organisation’.
à~ÝY {ZXoeH$ Ho$ ê$n _| nX^ma g§^mbm h¡ & CgZo XoIm {H$ H$ånZr H$s doVZ -gyMr _| ~hþV
H$a {XE Wo &
h¡ &

suggestions.
66/3
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CBSE

66/3
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g_PmBE & 3

14. Eogo {H$Ýht Mma {~ÝXþAm| H$m C„oI H$s{OE Omo à~ÝY Ho$ {gÕmÝVm| Ho$ _hÎd na àH$me
S>mbVo h¢ & 4
State any four points which highlight the importance of principles of

management.
15. ì`dgm` Ho$ Ñ{ï>H$moU go VWm Cn^moº$mAm| Ho$ Ñ{ï>H$moU go ‘Cn^moº$m g§ajU’ Ho$ _hÎd Ho$
{H$Ýht Xmo-Xmo {~ÝXþAm| H$mo g_PmBE & 4
Explain any two points of importance of ‘consumer protection’ from the
point of view of business and any two points from the point of view of
consumers.
H$m {ZU©` {b`m &
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CBSE
this instrument ?
CgZo Bgo EH$ ~‹S>o Adga H$s Vah nhMmZm Am¡a AnZr Zm¡H$ar N>mo‹S>H$a Am°{\$g OmZo dmbm|
h¡ &
66/3
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above.
hm|Jo & 4
66/3
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CBSE

of the supervisor.
{b`m &
66/3
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features.
20. g§JR>Z Ho$ ‘à^mJr` T>m±Mo’ H$m AW© ~VmBE & BgHo$ {H$Ýht Mma bm^m| H$m C„oI H$s{OE & 5
Give the meaning of ‘divisional structure’ of organising. State its any four
advantages.
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CBSE
targets.

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Ltd.’
stated case.

(A) gm_y{hH$ {hVm| Ho$ {bE ì`{º$JV {hVm| H$m g_n©U &
(~) àËòH$ ì`{º$ H$m CgH$s A{YH$m{YH$ j_Vm Ed§ g_¥{Õ Ho$ {bE {dH$mg &
(a) Subordination of Individual Interest to General Interest.
(b) Development of Each and Every Person to His or Her Greatest
Efficiency.
H$a|Jo &
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CBSE

paragraph.
{H$`m OmE &
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the loan agreement.
four such factors.
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CBSE
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2023-24
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CBSE Class 12th Subjects eBook

Subject: Business Studies

CBSE Class 12th Business Studies 2019 : Set-I,II,III

CBSE Class 12th Business Studies 2018 : Set-I,II,III

CBSE Class 12th Business Studies 2017 : Set-I,II,III

CBSE Class 12th Business Studies 2016 : Set-I,II,III

       -    15  

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1. ‘  ’     1

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Appliances India Ltd. is engaged in manufacturing and distribution of home

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

8.         ‘ ’     1

Give the meaning of ‘Physical Distribution’ as an element of Marketing Mix.

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

11. ‘-’  ‘ ’  -        

12.        3

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

20.             5

Explain the following techniques of Scientific Management :

(a) Fatigue Study ; and

(b) Differential Piece Wage System

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Nisha Sethi was working as a Human Resource Manager in a famous consultancy

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

‘VOICE’ is an important consumer organization. It organized workshops in the

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Pratap Singh is the Chief Executive Officer of Nissar Enterprises. It is an automobile

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

Downloaded From : http://cbseportal.com/ Courtesy : CBSE

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80

3. "{Z`_' H$m Š`m AW© h¡ ? 1

4. "{ZX}eZ' H$s {H$Ýht Xmo {deofVmAm| H$m CëboI H$s{OE & 1

AÝ` {ddaU {ZåZ{b{IV h¢ :

(a) Identify the function of management highlighted in the above

23. d¡km{ZH$ à~ÝY H$s {ZåZ{b{IV VH$ZrH$m| H$mo g_PmBE : 6

(H$) g_` AÜ``Z;

(H$) H$m`© {d^mOZ;

(a) Identify the concept of management which helped the company to

(b) Explain five points of importance of the concept identified in (a)

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80

1. "Hw$ebVm' H$mo n[a^m{fV H$s{OE & 1

Roasted Coffee Corporation is a coffeehouse chain operating in seven

Steelone Enterprises is manufacturing high quality steel utensils. The

Xeno Ltd. is a global information technology consulting company with

Suman wanted to purchase a sandwich toaster. She checked about the

(a) State any two responsibilities, which have been discharged by

Explain any five points which highlight the importance of management.

Explain any five features of ‘Co-ordination’.

Handsen is the CEO of ‘Newcastle Enterprises’, one of the world’s most

He intervenes, but only when needed to correct an unfavorable situation.