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PALGRAVE STUDIES IN CROSS-DISCIPLINARY
BUSINESS RESEARCH, IN ASSOCIATION
WITH EUROMED ACADEMY OF BUSINESS
Series Editors
Demetris Vrontis
Department of Marketing
University of Nicosia
Nicosia, Cyprus
Yaakov Weber
School of Business Administration
College of Management
Rishon Lezion, Israel
Alkis Thrassou
Department of Marketing
University of Nicosia
Nicosia, Cyprus
S. M. Riad Shams
Newcastle Business School
Northumbria University
Newcastle Upon Tyne, UK
Evangelos Tsoukatos
Department of Accounting and Finance
Hellenic Mediterranean University
Heraklion, Crete, Greece
Reflecting the growing appetite for cross-disciplinary business research,
this series aims to explore the prospects of bringing different business
disciplines together in order to guide the exploration and exploitation of
scholarly and executive knowledge. Each book in the series will examine
a current and pressing theme and consist of a range of perspectives such
as management, entrepreneurship, strategy and marketing in order to
enhance and move our thinking forward on a particular topic.
Contextually the series reflects the increasing need for businesses to
move past silo thinking and implement cross-functional and cross-disci-
plinary strategies. It acts to highlight and utilize the emergence of cross-
disciplinary business knowledge and its strategic implications across
economic sectors, geographic regions and organizational types.
Published in conjunction with the EuroMed Academy of Business,
books will be published annually and incorporate new scientific research
works developed specifically for the book or based on the best papers
from their conferences. Over the last decade EuroMed have developed a
cross-disciplinary academic community which comprises more than
30,000 students and scholars from all over the world.
Each submission is subject to a proposal review and a double blind
peer review. For further information on Palgrave’s peer review policy
please visit this website: https://www.palgrave.com/gp/book-authors/
your-career/early-career-researcher-hub/peer-review-process. For infor-
mation on how to submit a proposal for inclusion in this series please
contact Liz Barlow: liz.barlow@palgrave.com.
For information on the book proposal process please visit this website:
https://www.palgrave.com/gp/book-authors/publishing-guidelines/
submit-a-proposal
Evangelos Tsoukatos
Department of Accounting and Finance
Hellenic Mediterranean University
Heraklion, Crete, Greece
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and trans-
mission or information storage and retrieval, electronic adaptation, computer software, or by similar or
dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specific statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, expressed or implied, with respect to the material contained herein or for any
errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional
claims in published maps and institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
v
vi Contents
Index261
Notes on Contributors
vii
viii Notes on Contributors
of Bari Aldo Moro, Italy; and the University of Seville, Spain. She is part
of the Romanian Regional Science Association Board and member of
European Regional Science Association, Regional Science Association
International and Association for Innovation and Quality in Sustainable
Business and is part of the editorial board of Amfiteatru Economic and
Romanian Journal of Regional Science scientific journals. Her main general
research areas cover entrepreneurship, regional science and demograph-
ics, focusing mainly on relationships between entrepreneurship, migra-
tion, aging and local and regional development.
Ulpiana Kocollari is Associate Professor in Management and
Accounting at the Marco Biagi Department of Economics and
Management of the University of Modena and Reggio Emilia where she
teaches Business Ethics and Corporate Social Responsibility, Management
and Accounting. She has taken part in numerous national and interna-
tional research projects in collaboration with other Universities and
Research Centres funded by EU and other institutions. Her research
activity has been developed mainly on the following topics, producing
several publications on: Corporate Strategy, Innovative Startups and
SME, Social Entrepreneurship and Crowdfunding.
Tomasz Kusio, PhD is Assistant Professor at Cracow University of
Economics (CUE), researcher at the Department of Economic Policy
and Development Programming, College of Economics, Finance and
Law. He is also member of the European Research Center at the CUE. His
research interests are primarily focused on innovativeness, entrepreneur-
ship and commercialization. He has authored and co-authored more
than 100 publications nationally and internationally, he has been strongly
engaged in national and international projects and is also a member of
thematic networks.
Ana Marta-Costa holds a PhD in Agri-social Sciences and she is
Assistant Professor at the Department of Economy, Sociology and
Management of University of Trás-os-Montes and Alto Douro (Portugal).
She is a full member of CETRAD—Centre for Transdisciplinary
Development Studies, where develops research on the sustainability
assessment and planning of the farming systems. She has participated in
x Notes on Contributors
funded research projects and published several papers and books on these
fields. She is the Director of the Agribusiness and Sustainability Doctoral
Program and member of the Direction of APDEA—Agrarian Economy
Portuguese Association.
João Matias is Associate Professor of Numerical and Statistics Methods
at the University of Trás-os-Montes and Alto Douro, Vila Real, Portugal,
and holds a PhD in Applied Mathematics, an MSc in Informatics and a
DSc in Mathematics. He is a member of the CMAT Mathematics Center
at the University of Minho and collaborator in the Vine and Wine
Innovation Platform project – INNOVINE & WINE. His research
interests include nonlinear modeling and optimization.
Guido Migliaccio is Associate Professor of Business Administration and
Accounting at the University of Sannio. He received his PhD in Public
Sector Management (2007) and another PhD in Marketing and
Communication (2010) both awarded by the University of Salerno, Italy.
He has written many books and articles.
Emmanuel Mogaji holds a PhD in Marketing and is Lecturer in
Advertising and Marketing Communications at the University of
Greenwich, Fellow of the Higher Education Academy (HEA) and a
Certified Management & Business Educator (CMBE). He has published
several peer-reviewed journal articles and presented his work at numerous
national and international conferences. He has also coedited books on
marketing higher education in Africa published by Routledge and
Springer Nature. He received the 2019 Emerald Literati Highly
Commended Paper Award.
Stefano Montanari is Associate Professor in Management and
Accounting at the Marco Biagi Department of Economics and
Management of the University of Modena and Reggio Emilia, where he
teaches Accounting and Business Evaluation. His research activity has
been developed mainly on the following topics, producing several publi-
cations on: Family Business, Corporate Strategy and Accounting.
Sunday Adewale Olaleye received his Master of Science in Information
Systems from the Abo Akademi University, Turku, Finland; MBA from
Notes on Contributors xi
Ohio State University, Columbus (1998). His main research topics are
related to: Strategic management, Corporate Social Responsibility,
Sustainability, New venture creation, Tourism management, Business
ethics, Facility management. He has authored/edited four books, numer-
ous articles in scientific journals and contributions in international
handbooks.
S. M. Riad Shams is a lecturer at the Newcastle Business School,
Northumbria University, UK. He worked in academia and industry in
Australia, Bangladesh and Russia. He pursues research in entrepreneur-
ship, social business, CSR, business sustainability, strategic management,
and stakeholder relationship management and marketing, and has pub-
lished eight edited books, contributed articles to top-tier international
journals, and guest-edited for various reputed journals, including the
Journal of Business Research, Journal of International Management,
International Marketing Review, Management Decision, European Business
Review, Journal of Social Entrepreneurship, Journal of Operational Risk,
Journal of General Management, Tourism Management Perspectives, Journal
of Hospitality and Tourism Research, and EuroMed Journal of Business. He
is the founding editor of the International Journal of Big Data Management,
and has led a number of international academic conference tracks.
Amélia Silva is Assistant Professor at Porto Accounting and Business
School, Polytechnic Institute of Porto. She teaches Cost Accounting,
Management Accounting and Strategic Management Accounting. Since
2011, she holds a PhD in Accounting from the University of Vigo, Spain.
Her research interests are accounting and management control in health-
care, accountability in public organizations, and business failure predic-
tion. She supervised several Master’s dissertations and PhD theses. She
has participated in international conferences and national and interna-
tional projects. She also has several scientific publications and collabora-
tions as peer reviewer in international journals.
Barbara Siuta-Tokarska, PhD, DSc, is Associate Professor of Cracow
University of Economics (CUE). She is Deputy Director of the Institute
of Management, member of Management Sciences and Quality, and a
research and didactic worker in the Department of Economics and
xiv Notes on Contributors
different education techniques. She also leads the research unit for Global
Social Responsibility Excellence and International Business, which con-
tributes to proactive involvement of younger researchers. She has under-
taken significant research in the fields of international business and
economics, corporate social responsibility. Her research works have
appeared in numerous internationally esteemed scientific journals
and books.
List of Figures
xix
List of Tables
xxi
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by the attendants, soothed the dying moments of Alfonso. Such
legends, invented by priestly artifice and propagated by universal
approbation in an age of ignorance, have no small influence in
developing the character of a nation.
Thus, in a secluded corner of the Peninsula, neglected by their
friends and despised by their enemies, the founders of an empire
whose states and principalities were to be lighted by the rising as
well as by the setting sun erected in obscurity and distress the
humble fabric of their political fortunes. The almost hopeless
prospect of the struggle at its inception nerved them to despair.
Aided by the obstacles interposed by nature for their defence,
encouraged by the suicidal conflicts which constantly harassed the
emirate, and inspired with an unshaken confidence in the protection
of heaven, an insignificant band of exiles, in the short space of a
quarter of a century, insensibly expanded into a people whose
existence, hitherto ignored, began, when too late, to arouse the
serious apprehensions of the court of Cordova. The Asturian
element, as jealous of liberty as the Basques but far less intolerant,
infused into the public deliberations those principles of freedom
subsequently so prominent in the laws of the northern provinces; and
even now, after centuries of despotism, not entirely eradicated from
the Spanish constitution. It is one of the strangest of political
phenomena that from such a source should have proceeded
institutions that made the Inquisition possible. The imperceptible but
lasting influence of the Asturians did not pass away with the prestige
of the great princes of the Houses of Austria and Bourbon. The
religion of the national hierarchy, organized within its borders and
promulgated by its armies, still affords consolation to the devout of
many lands, and the musical language, formed by a fusion of
barbarous dialects, is the idiom of one-sixth of the geographical area
of the habitable globe.
CHAPTER VIII
THE OMMEYADES; REIGN OF ABD-AL-RAHMAN I.
756–788