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Mass-Produced Original Paintings, the Psychology of Art, and an Everyday Aesthetics 1st ed. Edition Martin S. Lindauer full chapter instant download
Mass-Produced Original Paintings, the Psychology of Art, and an Everyday Aesthetics 1st ed. Edition Martin S. Lindauer full chapter instant download
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Mass-Produced Original
Paintings, the Psychology
of Art, and an Everyday
Aesthetics
Martin S. Lindauer
Mass-Produced Original Paintings, the Psychology
of Art, and an Everyday Aesthetics
“Why do so many “unsophisticated” people love the kind of art that critics and
connoisseurs demean – like cheap paintings sold in retail stores? If this kind of
“Hallmark” art is so popular, why have psychologists of art ignored it? A provoca-
tive read that makes us question the sharp divide between “great” and ordinary art.”
—Ellen Winner, Professor of Psychology, Director, Arts and Mind Lab, and Senior
Research Associate, Harvard Project Zero, Boston College, USA. winner@bc.edu.
617 413 7273. Author of How Art Works: A Psychological Exploration.
“Martin Lindauer adds to our understanding of art, art criticism, aesthetics, and
creativity with a unique perspective, namely by examining a kind of everyday art
that you might see in a mall or hotel. This focus on mass produced art eliminates
name recognition as an influence on a viewer’s judgment. Lindauer addresses fas-
cinating questions, including several concerning the impact of expectations based
on the fame of the artist and others concerning the evolution of art. His is a fresh
approach and his thinking, as is true of his other volumes, is provocative and
convincing.”
—Mark A. Runco, PhD. Director of Creativity Research and Programming,
Southern Oregon University, USA. runcom@sou.edu. www.markrunco.com.
Author of Creativity: Theories and themes: Research,
development, and practice.
“The book raises a host of issues, not only in the meaning of originality by mass-
producing “beauty,” but in raising the question of what may be gained in the dif-
fusion of paintings across mass culture. Here is a new perspective on the growing
interest in the aesthetics of everyday life, as well as engaging social, economic, and
psychological issues of mass-produced art.”
—Arnold Berleant, Professor Philosophy (Emeritus), Long Island
University, USA. ab@contempaesthetiics.org. 207-326-4306.
Author of Aesthetics Beyond the Arts
“Prof. Lindauer’ who has a distinguished career in psychology, has written a book
that is interdisciplinary, ground-breaking, free of jargon and a pleasure to read.
Philosophers of art, aestheticians, psychologists who do empirical aesthetics, soci-
ologists of art, art critics and artists will find that this study of the status of mass-
produced painting within the world of art provides a welcome new perspective.
Lindauer convincingly shows that there IS something of value to what is often
called “kitsch.””
—Thomas Leddy, Professor, Department of Philosophy, San Jose
State University, San Jose, California, USA. thomas.leddy@sjsu.edu.
408-679-4285 A member of the Editorial Board for the online
journal Contemporary Aesthetics, a blog, “Aesthetics Today,” and
author of The Extraordinary in the Ordinary:
The Aesthetics of Everyday Life
Martin S. Lindauer
Mass-Produced
Original Paintings, the
Psychology of Art, and
an Everyday Aesthetics
Martin S. Lindauer
State University of New York
College at Brockport
Brockport, NY, USA
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifically the rights of
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The use of general descriptive names, registered names, trademarks, service marks, etc. in this
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This Palgrave Macmillan imprint is published by the registered company Springer Nature
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Also by Martin S. Lindauer
Part I Introduction 1
ix
x CONTENTS
8 Evolutionary Roots 87
10 The Findings105
11 Explanations119
14 Conclusions147
Index157
List of Figures
xi
PART I
Introduction
CHAPTER 1
People are interested in if not fascinated by the arts, and not just the
traditional ones: symphonies, ballet, literary classics, and other expressions
of the fine arts. But appealing to many who may know little if anything
about the arts listed above and don’t care to are the popular arts, also
known as commercial, decorative, mass market, and low-brow.1
Nonetheless, they are appreciated by people who rarely if ever attend or
read plays by Shakespeare and literary masterpieces; attend a performance
of Madame Butterfly and operas; sees a Fellini film retrospective in an art
film theater; or visit an art museum. Among the visual varieties of the
popular arts are mass-produced original paintings, the focus of this book.
It seems contradictory, though, to call mass-produced paintings origi-
nal since they imitate if not copy museum works.2 Derivative in subject
matter and style, highly familiar looking, and considered trivial, they are
not “genuine.”3 I’ll have more to say about this apparent conundrum
subsequently.
For now, though, look at the examples of mass-produced original
paintings. Depicted below are five frequent scenes: a seascape, a rustic
landscape, a watercolor and ink Chinese landscape, a street or urban loca-
tion, and a still-life. You may have seen one like these in your home as a
child or in the living room of a relative of a friend, own one now, and have
probably come across examples in motel rooms and other public places.
They raise the following question: Can “assembly-line paintings” be
considered “art” in the same way as masterpieces in museums are called
that? Mass-produced original paintings, despite the apparently clashing
juxtaposition of “mass-produced” and “original,” nonetheless touch on a
number of important questions. Begin with the fact that ordinary people
who don’t know much about art and don’t feel the need to do so, find
them approachable and pleasing, see beauty in them, like and buy these
paintings, and feel pleasure in looking at them. Contrast these attractive
features with the masterpieces in art museums, about which a modicum of
knowledge about art history, criticism, and theory adds to their enjoy-
ment. This raises the question (addressed in the studies reported in this
book) of how much one should know about art in order to appreciate it?
Nothing? A little? One can ask the same question of casual readers, occa-
sional listeners of music, and ordinary audiences of dance, opera, and
theater.
1 WHAT THIS BOOK IS ABOUT 5
However, these labels miss a great deal of what is valuable about mass-
produced original paintings if we ask those who shop for, like, and display
them. What do they see, feel, and think about such works, especially when
compared to museum examples? Are mass-produced paintings really that
bad? The original research reported here (Part IV) examines these ques-
tions, along with the role played by age, gender, art background, and
setting.
In raising these issues, I must make this disclaimer: My expertise is not
in art history, theory, or criticism. To attempt to include what these fields
have written about the questions raised above would take me too far afield
and blur what I am trying to say (and would require much more than a
book-length treatment if not several books). My focus is much more
limited.
I am an empirically grounded (research-oriented) psychologist who
studies perception and the arts. I emphasize subjective and personal reac-
tions, observe people’s behavior, and obtain self-reports along with objec-
tive measures: ratings, checklists, questionnaires. These are completed
under standard conditions and carefully planned procedures. I concen-
trate on facts, the evidence.
But I recognize that a “hard-headed” approach of the sort outlined
above is not sufficient when it comes to the arts. Needed, too, is a qualita-
tive context, a framework, in which to place statistical data. That comes
from scholarly discussions of both the traditional and popular arts in the
humanities: history, philosophy, and popular culture. Additional contexts
are sociology and psychology, theoretical and research-oriented, evolu-
tionary arguments, and neuroscience. In short, I take a multidisciplinary
approach. The relationship between art and science need not be one of “a
conflict between cultures” (Chap. 14).
Aside from taking multiple perspectives, mass-produced original paint-
ings are examined along the following lines: their predominant subject
matter and colors; the artists and their production methods; their cost,
buyers, and sales outlets; and their evaluation in different settings by shop-
pers who differ in age, gender, and art background (Part IV). The primary
questions are these: Are mass-produced originals liked and, if so, to what
extent? How do they compare with museum paintings? What are the simi-
larities as well as differences between the two kinds of paintings?
Criticisms of mass-produced paintings are presented and addressed
(Part II). Covered, too, are the advantages of studying mass-produced
paintings compared to relying solely on museum examples.
1 WHAT THIS BOOK IS ABOUT 11
Translator: H. T. Lowe-Porter
Language: English
DEATH IN VENICE
ROYAL HIGHNESS
MAGIC MOUNTAIN
THOMAS MANN
BUDDENBROOKS
VOLUME TWO
ALFRED·A·KNOPF·NEW YORK
1927
COPYRIGHT 1924, BY ALFRED A. KNOPF, INC.