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Management & culture. LEGO has always had a very special and caring management team. The
company has been passed from one generation to the next with special care to always help children
learn and for LEGO to be profitable.
2. LEGO’s new program using recycled supplies reflects what level of culture?
Level 3. Level 3 is assumptions—values and beliefs that are deeply ingrained as unquestionably true.
Values, beliefs, and assumptions provide the operating principles that guide decision making and
behavior. Consequently, when LEGO made a mistake and didn’t use suppliers that are part of the Forest
Stewardship Council, it accepted the responsibility and made the changes necessary to use suppliers
that also believe in sustainability.
3. Which external environmental factor in this case is least important to LEGO’s success?
The pressure to make a change, in this case, did not come from a particular government. So it could be
said that the government influence was the least important environmental factor.
4. Which external environmental factor, in this case, is most important to LEGO’s continuing success?
Society. The social activist group Greenpeace was the external factor that made LEGO aware its supplier
was not using sustainable measures to protect the environment.
It would like to be after making the agreement with Greenpeace. LEGO’s Group has a constant
commitment and goals to continuously be a more sustainable company.
Since 2011, LEGO would be greener than it was before 2011. Being a fully certified FSC company cuts
down on packaging material and also 3,000 deliveries. They are also considered “green” based on their
carbon positive initiative.
A strong culture based on being an ethical and value-oriented company that likes to help children to
learn and play.
8. Can you think of any other ways LEGO could improve its sustainability practices?
LEGO could evaluate if it needs to improve the recycled aspects of using plastic in its actual LEGO blocks.
9. Which manager’s resources have given LEGO a competitive advantage over its competitors?
Organizational resources include human, financial, physical, and informational. Although answers can
vary, the management team is known to make great business decisions (human resources). They also
possess a very strong financial situation, which allows them to grow globally.
10. How does LEGO’s new recycling program highlight the four management functions?
Planning, leading, organizing, and controlling. LEGO should have planned better and realized that APP
was not a sustainable supplier. However, by working with Greenpeace and FSC, we believe LEGO is being
a leader by using sustainable suppliers. LEGO will be able to use its vast resources to organize its supply
chain and control the process to make sure the chain is always helping to provide sustainable supplies.
The organization’s internal environment includes the factors that affect its performance from within its
boundaries.
They include:
Management and culture
Mission
Resources
Systems process
Structure
An organizational culture consists of the values, beliefs, and assumptions about appropriate behavior
that members of an organization share.
Organizational resources include human, financial, physical, and informational. Human resources are
responsible for achieving the organization’s mission and objectives through the other three resources.
Structure refers to the way in which an organization groups its resources to accomplish its mission.
Systems Process
Slide 7
The systems process is the technology used to transform inputs into outputs to make and deliver
products and services. The systems process has four components:
Inputs
Transformation
Outputs
Feedback
Total quality management (TQM) is the process that involves everyone in an organization focusing on
the customer to continually improve product value. The two primary principles of TQM are:
Focusing on delivering customer value
and continually improving the system and its processes.
Organizational Culture
Slide 11
Behavior - includes the observable things that people do and say or the actions employees take.
Values and beliefs - represent the way people believe they ought to behave.
Assumptions - values and beliefs that are so deeply ingrained that they are considered unquestionably
true and taken for granted.
Learning Organizations
Slide 14
A learning organization has a culture that values sharing knowledge so as to adapt to the changing
environment and continuously improve.
The organization’s external environment includes the factors outside its boundaries that affect its
performance.
External environmental factors: Customers, Labor force, Technology, Competition, Shareholders, The
economy, Supplies, Society, Governments
Business Ethics
Slide 17
Ethics are the standards of right and wrong that influence behavior.
Ethics go beyond legal requirements to do the right thing even when we don’t have to.
Personality traits and attitudes - some people have a higher level of ethics than others, as integrity is
considered a personality trait.
Moral development - refers to distinguishing right from wrong and choosing to do the right thing. There
are three levels of personal moral development:
Preconventional
Conventional
Postconventional
Golden rule - “Do unto others as you want them to do unto you,” or “Don’t do anything to anyone that
you would not want someone to do to you.”
Four-way test - (1) Is it the truth? (2) Is it fair to all concerned? (3) Will it build goodwill and better
friendship? (4) Will it be beneficial to all concerned?
Stakeholders’ approach to ethics - try to create a win-win situation for all relevant stakeholders so that
everyone benefits from the decision.
Discernment and advice - before you act, use an ethical guide to discern if the behavior is ethical or not.
Managing Ethics
Slide 21
Top management support and example - Many large corporations have Ethics Officers responsible for
developing their ethics codes and developing and conducting this training.
Whistle-blowing occurs when employees expose what they believe to be unethical behavior by their
fellow employees.
The Foreign Corrupt Practices Act (FCPA) - bars U.S.-based or U.S.-listed companies from bribing foreign
officials in exchange for business and requires them to keep accurate books and records.
Social responsibility is the conscious effort to operate in a manner that creates a win-win situation for
all stakeholders.
Major corporations have to be socially accountable because stakeholders, including customers, the
media, and the public will increasing demand it.
Ethical CSR - focuses on profitability and doing what is right, just, and fair.
Sustainability is meeting the needs of the present world without compromising the ability of future
generations to meet their own needs.
The triple bottom line - requires managers to simultaneously address widely diverging but
interconnected concern for the:
Natural environment
Social welfare
Economic prosperity of the firm
Just a year later the conversion of the public to Berlioz music was
accomplished by means of a grand festival at the Opéra in honor of
the master, organized by his disciple Ernest Reyer. Even up to this
time it was possible to hear Berlioz’s music only at the Popular
Concerts, and then often in the midst of confusion and protestations.
The announcement of this concert gave rise to many pleasantries,
and people agreed, with nods and chuckles, that the best way to pay
honor to such a man was to play music as unlike his as possible.
However, the festival took place on the day appointed, with a
program made up entirely of the master’s works, and some of the
pieces, such as the Waltz of the Sylphs, and the Hungarian March,
caused the liveliest surprise. They had come to laugh and they
listened; they even applauded, and better than with the tips of their
fingers. This was the signal for a reaction, and from that day the
sudden change of opinion was only intensified as the musical public,
who had hitherto tolerated only a few selections, familiarized
themselves with the superb creations of this master and insisted on
hearing successively all his complete works.
His wonderful La Damnation de Faust in particular, so little
appreciated at first, finally had an amazing success and an irresistible
attraction for the crowd, perhaps because the result was assisted by
two or three concert performances. But there is nothing half-way
about a French audience, it has no lukewarm sentiments, and it
praises as immoderately as it condemns. Having once taken the
stand, it accepted and applauded everything from Berlioz’s pen, and
when it had exhausted mere bravos, it easily persuaded itself to erect
a monument to his memory. First it was a question of a simple bust
to be placed upon his tomb in Montmartre Cemetery, then it was
proposed to erect a statue to him in his native city; but Paris did not
wish to do less than Côte-Saint-André, and so it happened that
Alfred Lénoir’s statue of the composer was erected in Vintimille
square near the rue de Calais, the quarter where he spent a long
period of his life and where he died. An exact duplicate of the statue
was erected at Côte-Saint-André in 1890, and surely two statues are
not too many to honor the great artist of whom Auber said with a
little spice of wickedness,—“Yes, this Berlioz is certainly worth
something, but what a pity that his education began so late.”
To-day Berlioz is at the topmost height of fame, and this renown
he has achieved by one work. To the whole musical world he is the
composer of La Damnation de Faust, and neither Romeo et Juliette,
nor L’Enfance du Christ, nor the Requiem, each a masterpiece in its
way, has obtained the widespread success of the first-named work. It
is singular that a purely orchestral composition, La Symphony
Fantastique, should be accorded a second rank in the general
judgment. Strictly speaking, this symphony and La Damnation
present, outside the music written by him for the stage, the
quintessence of Berlioz’s genius. They are the two poles between
which his affluent inspiration oscillates. In the former of these scores
is to be found all the romantic exuberance of youth; the fury of a
latent rebellion against discipline and yet wholly master of itself; a
dazzling wealth of instrumentation; a poetic and delightful coloring.
In the other, of which the style is more varied, burst forth a passion,
an irony, a burning heat, a prodigious intuition of the effects of vast
numbers, a fantastic raillery, a power of dramatic expression without
equal. It is none the less true that genius radiates from many pages of
his other works: the Pilgrim’s March in Harold: the Offertory and
the Tuba Mirum in the Requiem; the Repose of the Holy Family in
L’Enfance du Christ; the Night of the Ball, and the Love Scene from
Roméo et Juliette; the nocturne-duet from Béatrice et Bénédict; the
love-duet, the quintet and the septet in Les Troyens are all bright
inspirations among creations of the highest worth, that met with
great favor, although the works of which they are a part had not the
power to win the masses as they were won by La Symphonie
Fantastique and La Damnation de Faust. These last gratify the
public taste (using the term in its broadest acceptation) because they
are not merely concert music, but have a close affinity with the stage,
in the dramatic stories they illustrate. I believe that the minute
descriptive programme which Berlioz has attached to La Symphonie
Fantastique has been largely instrumental in assuring the success of
this work with a public that mentally follows the imaginary drama,
step by step as the orchestra depicts the various episodes; now
melodramatic, now rustic, now loving, sanguinary and demoniac.
Such is still more the case with La Damnation de Faust. Berlioz’s
work has certainly benefited by the attention drawn to Goethe’s
poem by M. Gounod’s opera; the great mass of the public knew
nothing of the original when La Damnation was first heard by them
in 1846. Nowadays music lovers everywhere are equally well
informed on this point; they understood, from the time that the
opera was given, the meaning of what was recited to them by
Berlioz’s singers, clad in black dress suits and white neckties; they
filled in the gaps in his libretto from what the opera of Faust taught
them; they compared number with number; in fact, by reason of
placing side by side two works so widely unlike each other, they
learned to appreciate the warm, passionate and magnificent power of
Berlioz’s older composition. Thus little by little this product of genius
has forced itself on general admiration as the model on which
Gounod’s Faust was planned.
It is no exaggeration to proclaim La Damnation de Faust a work of
genius, and it excites all the more admiration when we know that
certain numbers, among others, the scene in which Faust is lulled to
sleep by elfins, came from the brain of a composer only twenty-five
years old, and appeared almost perfect in the Huit scènes de Faust
which Berlioz published in 1829, not being able to have it performed,
and which he dedicated to M. de Larochefoucauld. This fine scene,
therefore, dates back to 1828, as does the beautiful song La Fête de
Pâques and also the joyous rondo sung by the peasants. In fact, not
only the grand choruses, but the shorter pieces, the songs of Le Rat
and of La Puce; the ballad, Le Roi de Thule; the romance of
Marguerite, joined arbitrarily to the soldiers’ chorus and La
Sérenade du diable are all fragments of his youthful work that
Berlioz retained in the score of his maturer period and had the skill
to combine anew in several scenes of extraordinary poetic beauty and
richness of effect. How inspired the pretty rustic scene into which he
has inserted, judiciously or otherwise, his admirable Rakoczy March,
written to gain the good will of the Hungarians; the superb
monologue of the doctor, introducing the Easter chorus; the
animated scene at the Auerbach tavern with its bizarre songs and the
ironical fugue on the word Amen; the marvellous scene on the banks
of the Elbe with the fine appeal to the demon; the delightful slumber
chorus of the spirits and the exquisite ballet of the sylphs; the double
chorus of students. Does it not seem that they were all conceived,
composed and written down at a white heat and without a pause
between them? How fascinating and impressive appears the really
devilish serenade of Mephisto, the charming Ménuet des Follets after
the ecstatic air of Faust, the archaic ballad of Marguerite, the
extremely tender love-duet, and the grand final trio with its chorus of
neighbors. The last part is, from beginning to end, absolutely above
criticism. It opens with Marguerite’s sad lament interrupted by the
chorus of students and leads up to the sublime invocation of nature;
to the fantastic path of the abyss; to the lovely song of Seraphim after
the furious suggestions of hell. What a splendid culmination!
Surely La Damnation de Faust is a masterpiece; but Roméo et
Juliette is another and should have enjoyed as great a success. That it
did not is perhaps owing to the fact that in Berlioz’s symphony, vocal
music has only a small place, the instruments alone translating the
sentiments of the characters, the two not being in juxtaposition as
they are in many of the familiar operas of Romeo and Juliet by
Gounod and others which ought to have led to an appreciation of
Berlioz’s score. The seven movements that form this composition are
all of marked worth and are appropriate to the strange plan of the
work. In the first place, the prologue, imitated from Shakespeare,
and of which M. Gounod, later, adopted Berlioz’s idea, presents a
résumé of the work at once complete, grand and delightful, and
comprises the fine verses that Berlioz, strangely enough, caused to be
sung by a Muse in honor of Shakespeare and Poetry. The opening
part includes three incomparable numbers: the poetic and piquantly
agitated revery of Romeo wandering in the garden during the ball;
the love scene between Juliet and Romeo, a masterpiece of
orchestration; the Queen Mab movement, a model of fantastic
airiness; also three numbers in the second part, the funeral of Juliet,
with its penetrating sadness; the death of Romeo, in which Berlioz
has given free rein to his passion for descriptive music, and the oath
of reconciliation, preceded by a stirring recitative and the noble
prayer of the monk. These are so many magnificent fragments,
which, placed side by side according to the composer’s design, form a
creation of a wholly superior order.
HECTOR BERLIOZ.
By Benjamin—Nov. 1, 1838.
By Carjat.