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Praise for
BETTER
HUMANS,
BETTER
PERFORMANCE
The title of this book says it all. Better humans do drive better and
more sustained results. Most of us want to believe this, but what does
it mean and is it true? You will find the convincing answers in the
pages of this book. The concept of virtue is more important now than
it ever has been. The world is skeptical, and the nobility of business
is under heavy fire. There is a yearning for examples of people in all
walks of life who are achieving results with an uncompromising com-
mitment to a life of virtue. This book is the most comprehensive and
compelling book I have read that ties virtue to performance.
—Steve Reinemund, former Chair/Chief
Executive Officer, PepsiCo; retired Dean of the
Wake Forest University School of Business
As we build our teams and our organization, the San Antonio Spurs
rely on values as our first filter for selecting players, coaches, and
staff. Basketball is a global sport. Our program has engaged players,
coaches, and staff from more than 20 countries around the world.
ISBN: 978-1-26-427816-9
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of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.
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Names: Rea, PhD, Peter J., author. | Stoller, MD, MS, James K., author. | Kolp, PhD, Alan, author.
Title: Better humans, better performance : driving leadership, teamwork, and culture with intentionality / Peter Rea, PhD,
James K. Stoller, MD, MS, Alan Kolp, PhD.
Description: New York : McGraw Hill, [2022] | Includes bibliographical references.
Identifiers: LCCN 2022030652 (print) | LCCN 2022030653 (ebook) | ISBN 9781264278152 (hardback) | ISBN
9781264278169 (ebook)
Subjects: LCSH: Corporate culture. | Virtue. | Organizational behavior. | Leadership. | Performance.
Classification: LCC HD58.7 .R3793 2022 (print) | LCC HD58.7 (ebook) | DDC 306.3—dc23/eng/20220805
LC record available at https://lccn.loc.gov/2022030652
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contract, tort or otherwise.
We dedicate this book to Tanya Malone,
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viii
H
ow an organization’s leaders answer those questions reveals
how they think great performance can be achieved.
The evidence that we will present in this book is that great
performance happens by getting better at “who we are” by practic-
ing virtue to get better at “what we do.” The concept is captured in the
book title—better humans, better performance. And how do we get
better at who we are? The time-honored solution to this question is
that we get better at who we are when we practice the seven classical
virtues: trust, compassion, courage, justice, wisdom, temperance, and
hope.
Throughout the book, whenever we use the word virtue or vir-
tues, we mean these seven classical virtues. For the ancient Greeks,
the word areté translated as “virtue.” Areté means “excellence” of any
kind, such as the fitness of an athlete, the skill of a soldier, the heal-
ing abilities of a physician, the teaching and research of a scholar, and
the design insights of an engineer, as well as the ability of anyone to be
wise, brave, and caring. Virtue is the act of living up to our potential,
thus enabling us to flourish.
ix
When flourishing and living up to our potential are the goals, vir-
tue is the name of the game. The hard part is practicing virtue when it
is most needed, during periods of instability. In 1987, the term VUCA
(volatile, uncertain, complex, and ambiguous) was coined by the US
Army War College.1 Interestingly, the phrase was created during a
time of relative stability between the fall of the Berlin Wall and before
the terrorist attacks on September 11.
For that reason, VUCA may misrepresent our time as more vol-
atile than periods such as World War I, the Great Depression, World
War II, or the Cuban Missile Crisis. That said, at the time this book
was written there was no shortage of VUCA situations such as the
world being besieged by the COVID-19 pandemic, social injustice
issues, climate change, and the Russian assault on Ukraine. In what-
ever time we live, we would like to drive disruption down to zero even
though the world doesn’t offer that option. So, our best response to
disruption is learning to normalize discomfort. When we do so, we
better adapt to disruption, pressure, stress, and adversity. We contend
that virtue helps vaccinate us to normalize discomfort so that we can
perform well even during periods of disruption.
Virtue has guided high performance in humans during adverse
conditions for 3,000 years at least, yet somehow virtue must be redis-
covered in every age.
The wisdom of the ages makes clear that priority matters. Char-
acter defined by the seven classical virtues comes first. Performance
follows. Performance is a collateral benefit of practicing virtue inten-
tionally and wisely.
We readily acknowledge that practicing virtue in an uncertain
world where some want to win at all costs and where narcissism
sometimes runs amuck is anything but easy. Making lives better for
others might feel sentimental when we are competing for our slice of
the pie. Yet, the practice of virtue can be more serviceable to our self-
interest than our skeptical minds might realize. At least in the long
term, the pursuit of virtue is both strategically smart and a better way
to live.
Humans. Humans who want to become better people and better per-
formers, like for-profit and nonprofit leaders, physicians, engineers,
athletes, coaches, teachers, and soldiers—in short, everyone including
families. Humans already strive to perform at a high level and recog-
nize the importance of character. Yet too few understand that virtue is
a performance amplifier. Too many lack insight into how the language
and practice of virtue tighten the band of reliable performance, espe-
cially when things go sideways with VUCA events.
Our aspiration is to make this research accessible to any person
interested in becoming better at who they are so that they can be-
come better at what they do—in school, work, and life. The concepts
in this book are relevant to the young and old alike, regardless of sta-
tus, income, or education. The powerful impact of character on per-
formance is generalizable across geography, race, and context—in
business, academia, and healthcare and in families, teams, and orga-
nizations. Integrating human performance research with the practice
of virtue is what we hope to democratize.
xi
xii
xiii
I
n 2019, the vision for this book happened at about 10,000 feet on the
Wind River Reservation in Wyoming. During a National Outdoor
Leadership School Expedition, a weeklong conversation about hu-
man performance and character created a friendship with our Aussie
mate Andy Walshe. Andy has worked with elite performers from ev-
ery conceivable sector including athletics, military, nonprofits, and
business. His research and experience have demonstrated that when
people become better at who they are, they get better at what they do.
We agree, and so does Andy, that there is no better way to get better at
who you are than to practice virtue.
We are indebted to three organizations that formed, piloted, and
scaled the practice of virtue: Parker Hannifin, the Cleveland Clinic,
and Baldwin Wallace University. Parker is a Fortune 250 Company,
with sales of about $17 billion, composed of nearly 60,000 teammates
located in 50 nations. Since 1917, Parker has practiced ethical leader-
ship when its founder, Arthur Parker, built the company on the prin-
ciple of “fair dealings.” In 2012, Parker integrated the language and
research of virtue into its continuous improvement culture. The com-
pany’s financial team provides enterprisewide leadership for the prac-
tice of virtue. Chief Financial Officers Jon Marten (2010 to 2017),
Cathy Suever (2018 to 2021), and Todd Leombruno, who became
CFO in 2021, all concluded that the value investors see on financial
xv
§ 2. Materials.
From the earliest times of which any remains have come down to
us the Chaldæans understood how to make use of all the different
materials that offer facilities to the artist for the rendering of living
form. Until bronzes dating from the times of the pyramid builders
were found,[136] it was thought that they had anticipated the
Egyptians in the art of making that precious alloy and casting it in
earthen moulds.[137] This conjecture was suggested by the
discovery, near Bagdad, of a metal statuette, which is now in the
Louvre (Fig. 53). It is what the Greeks called a canephoros. A young
woman carries a basket on her completely shaven head, keeping it
in place with her hands. From her waist upwards she is nude, but the
lower part of her figure is wrapped in a kind of narrow skirt, on which
is engraved a votive inscription containing the name of a king
Kourdourmapouk, who is believed to have flourished in the sixteenth
century before our era. The casting is solid.
The bronzes inscribed with the name of Gudea (Vol. I. Figs. 146–
148) are perhaps still more ancient. The motive of one is identical
with that of this canephoros. Metal working cannot have begun with
such objects as these; it is pretty certain that forging metals was
everywhere an earlier process than casting them. Before learning to
prepare the mould and to force the liquid copper into its farthest
recesses, men must have commenced by beating it into plates upon
the anvil. When they had gathered sufficient skill to make these
plates very thin and pliant, the next thing they attempted was to
ornament them, which they first did by hammering one of their sides,
and so producing reliefs on the other which could be brought to
sufficient perfection by repeating the process with varying degrees of
strength and delicacy, and by chasing. This is what is called
repoussé work.
Fig. 53.—Canephoros. Louvre.
Height 10½ inches.
There is no doubt that these processes were invented in the
southern cities. The oldest of the Warka tombs show that metals
were abundant from a very ancient period, and that their use was
well understood; but we do not possess any important examples of
repoussé work dating from the early days of Chaldæa. It is otherwise
with Assyria. The exploration of her palaces has brought to light
numerous fragments of ornamental sheathing in bronze; plaques
and bands, sometimes curved, sometimes straight, according to the
surface to which they were applied, were covered in some cases
with mere ornamental designs, in others with numerous figures. Only
within the last few years have we learnt to how high a pitch the
sculptors of Mesopotamia had carried this art, and how well they
understood that the rough form left by the hammer should be
completed and defined with the burin and chisel. The most important
discovery of the kind was made as recently as 1878, by Mr. Hormuzd
Rassam, who found the bronze gates to which we have already
more than once alluded, in the mound of Balawat.[138] Shalmaneser
II., who built the palace to which these gates belonged, caused his
victorious campaigns and his sacrifices to the gods to be
represented upon them. We have already reproduced many of these
curious reliefs (Vol. I., Figs. 51, 68, 73, 158; and above, Fig. 28); a
last example will help to show the facility of the Assyrian artist and
the boldness of his rendering of animals and men (Fig. 54). He
played with bronze as he did with alabaster; in both his handling was
firm and rapid and his modelling at once broad and strongly felt.[139]
Fig. 54.—Man driving goats and sheep. From the Balawat gates. British Museum.
Drawn by Saint-Elme Gautier.
Fig. 55.—Lion carved in wood. Louvre. Length 4 inches.
Drawn by Saint-Elme Gautier.