BUSINESS PLAN - SuSo

Section I
EXECUTIVE SUMMARY

1 – Executive Summary

“The Big One” is about the strongest earthquake which is expected to hit Metro Manila in devastation. Scary for
most of us but life goes on in this Metro no matter what. This is where we stay and live our lives comfortably and
profitably.. so we have to learn how to adapt.

CONQFACADE (DADA, Aurelio Concepts?) along with architects, engineers and experts in the field came up
with a solution that would lessen the worry and let us live to the fullest.

We introduce the SuSo (Survival Sofa), an earthquake protection furniture that aims to protect two (2) individuals
inside capsule shell-like pod during and after an earthquake.

This product will be as affordable as buying a set of sofa and can be pre-ordered.

Section II
Company Overview

2 – Company Overview

CONQFACADE Archiectural Designs designed several design-build and intrior fitout projects within Metro
Manila.

D.A.D.A.
Aurelio Concepts

Section III
Industry Analysis

3 – Market Overview

Metro Manila residents in general will all be affected by this “The Big One” but we will be focusing on the condo residents
where shaking will be most felt. The frightening movement of the ground will be more intense in these buildings especially in
the upper floors. Old buildings will also be very dangerous when the earthquake hits.

4 – Relevant Market Size

There are 118,900 condo units in Metro Manila as of December 2018.

Feb 9, 2019 - Residential condo take-up remains strong. High inflation and rising interest rates did little to
dampen the take-up of residential condominium units in Metro Manila, which hit a historical high of 54,000 last
year. https://business.inquirer.net/264825/residential-condo-take-up-remains-strong

Condominium Location Price Range

8 Forbes Town Road Golf View Residences Located McKinley Hill Fort Bonifacio 4.4M - 17.0M
Adriatico Grand Residences Adriatico St. corner Sta. Monica St. and Romero Salas St., 3.4M - 11.4M
Malate, Manila
Almanza Metropolis BF Almanza Las Pinas City 1.0M - 2.1M
Amvel Ninoy Aquino Ave., Sucat, Paranaque City 1.6M - 5.5M
Aqua Private Residences Located directly across Rockwell Center 2.6M - 18.0M
Avida Tower Alabang Alabang, Muntinlupa City 1.6M - 4.5M
Avida Towers Makati West San Antonio Village Makati 1.3M - 4.6M
Avida Towers San Lazaro Becerra, Manila 1.0M - 3.4M
Avida Towers Sucat Infront of SM Sucat, Paranaque City 1.0M - 2.3M
Baywatch Tower Malate, Manila 3.5M - 6.8M
Belton Place Pasong Tamo corner Maluggay and Yakal St. 1.4M - 3.2M
Blue Sapphire Residences Crescent West Park, Bonifacio Global City 3.2M - 25.0M
Bonifacio Residences 612 Boni Avenue corner Sikap Steet, Mandaluyong City 1.3M - 3.2M
Bonifacio Ridge McKinley Parkway Road, 11th Avenue, 26th Street and Mabini 8.0M - 13.5M
Road, Bonifacio Global City
Chateau Elysee Dona Soledad Ext. Brgy. Don Bosco., Paranaque City 0.9M - 2.1M
Civic Prime Filinvest Corporate City, Muntinlupa City 2.3M - 4.2M
East Tower At One Serendra 32nd Street corner McKinley Parkway, Bonifacio Global City 7.5M - 45.5M
Entrata Urban Complex Filinvest Corporate City, Muntinlupa City 3.3M - 3.8M
Eton Baypark Roxas Boulevard, Ermita, Manila 33.7M - 130.7M
Eton Parkview Greenbelt Gamboa St. Greenbelt Makati 3.6M - 6.8M
Eton Residences Greenbelt Legaspi Street, Legaspi Village, Makati City 4.5M - 17.4M
Eton Tower Makati corners of De La Rosa and V.A. Rufino Sts. 2.3M - 10.0M
Fairways Tower McKinley Rd. corner 5th Ave., Bonifacio Global City 3.7M - 7.5M
Fifth Avenue Place 5th Avenue corner 21st Drive, Bonifacio Global City, Taguig 2.4M - 9.5M
Fort Palm Spring 30th St. cor. 2nd Ave., Fort Bonifacio, Global City 2.9M - 8.2M
Fountain Breeze Bicutan, Paranaque City 0.7M - 1.3M
Gateway Garden Heights EDSA corner Pioneer Street, Mandaluyong 1.7M - 5.8M
Gateway Garden Ridge EDSA corner Pioneer Street, Mandaluyong 1.6M - 4.9M
Grand Midori Makati Legazpi St & VA Rufino Ave Legaspi Village, Makati City 3.3M - 15.6M
Greenbelt Chancellor 116 Rada Street, bordering Castro Street, Legaspi Village, Makati 3.1M - 13.4M
City
Ivy Hill Dagohoy corner Taft Avenue, Malate, Manila 1.8M - 3.9M
Kingswood Square Don Chino Roces St. Makati City 3.5M - 8.5M
Kroma Tower Makati Dela Rosa St., Legaspi Village Makati City 3.2M - 13.9M
La Vie Flats Filinvest Corporate City, Muntinlupa City 4.3M - 9.8M
Lancaster Suites II Along Shaw Boulevard cor Samat st. Mandaluyong City 1.9M - 12.0M
Lee Gardens Lee Street corner Shaw Boulevard, Mandaluyong City 1.9M - 19.8M
Lions Park Sta. Ana Drive, Sun Valley, Paranaque City 1.0M - 2.3M
Luxureville St.Mathew Street, Multi-National Village, Paranaque 1.0M - 2.4M
Mactan D. Macapagal Blvd., Metropolitan Park, Pasay City, Metro Manila 5.2M - 19.5M
Makati Executive Tower 2 Dela Rosa Street corner. Medina St. Makati 2.3M - 11.8M
Malate Bayview Mansion Malate, Manila 2.3M - 17.7M
Malate Crown Plaza Adriatico corner San Andres Street, Malate, Manila 1.8M - 9.4M
Mayfair Tower Ermita, Manila 3.5M - 11.2M
Milano Residences By Versace Kalayaan Avenue near corner Makati Avenue, Makati City 9.0M - 10.0M
Mondrian Residences Filinvest Corporate City, Muntinlupa City 3.6M - 12.1M
Ohana Place Barangay Almanza Uno Las Pinas City 2.0M - 5.0M
One Shangri-La Place Ortigas Center in Mandaluyong City, right at the crossroads of 5.3M - 33.0M
EDSA
One Archers Place Ermita, Manila 1.5M - 2.1M
One Central Sen. Gil Puyat Ave cor. Geronimo St & HV Dela Costa St. 3.9M - 12.0M
One Gateway Place EDSA corner Pioneer Street, Mandaluyong 2.0M - 7.9M
One Rockwell Rockwell Center, Rockwell Drive cor Estrella Street, Makati City 2.7M - 14.0M
Oriental Gardens Buendia cor. Chino Roces beside Export Bank Building (a block 2.5M - 13.0M
away from Ayala Avenue, Makati City)
Pioneer Pointe Pioneer St., Mandaluyong City 2.2M - 4.6M
 Rada Regency Rada Street corner Dela Rosa Street, Legaspi Village, Makati 1.9M - 4.0M
City
Raya Gardens Along South Express Way Merville Paranaque City 2.3M - 4.3M
Robinsons Place Residences Ermita, Manila 4.3M - 10.0M
Sapphire Residences Crescent West Park, Bonifacio Global City, Taguig 2.6M - 3.0M
Seibu Tower 6th Avenue corner 24th Street, Bonifacio Global City 2.1M - 10.3M
Soho Central Along Shaw, beside EDSA Central Mall 2.5M - 5.6M
Strata Gold Condominium 738 Ongpin St. Binondo, Manila 8.0M - 25.0M
Studio Two Northgate Cyberzone, Filinvest Corp. City, Alabang 1.0M - 1.6M
Sycamore Tower Dansalan Gardens Corner of Boni Avenue and M. Vicente St., (formerly Dansalan) in 3.2M - 5.8M
Barangay Malamig in Mandaluyong City.
The Aston At Two Serendra 26th Street corner McKinley Parkway, Bonifacio Global City 3.9M - 11.2M
The Avant Fort Bonifacio Global City 3.0M - 11.8M
The Beaufort 5th Avenue corner 23rd Street, Global City 9.4M - 19.8M
The Bellagio 3 No. 3, Forbestown Road, Crescent Park West, Bonifacio Global 3.6M - 10.7M
City
The Columns Ayala Avenue Ayala Avenue corner Sen. Gil Puyat Avenue, Makati City 2.1M - 8.9M
The Columns Legaspi Village Arnaiz Avenue corner Amorsolo Street, Makati City 2.1M - 8.9M
The Fort Residences 30th Street, Cor 2nd Avenue Padre Burgos Circle, Bonifacio 3.4M - 7.9M
Global City
The Gramercy Kalayaan Ave. Makati City 2.4M - 16.3M
The Icon Condo Bonifacio Global City 3.0M - 9.7M
The Infinity 26th St. and 25th St. Fort Bonifacio 3.4M - 11.6M
The Knightsbridge Residences Kalayaan Ave. Makati City 2.1M - 5.2M
The Lerato Tower 2 Makati, Metro Manila, Philippines 3.2M - 9.8M
The Metropolitan Estrella St. corner Gumamela and Amapola Streets, Makati City 2.9M - 6.1M
Tivoli Gardens Residences Mandaluyong City 2.1M - 3.4M

Section IV
Customer Analysis

5 – Target Customers

Professionals with salary range P30,000-P50,000 or the average employee.

6 – Customer Needs

In my 20-year-stay in Ortigas, natural disasters bring neighbors together. These moments is when I was able to ask
personally what they think about “The Big One”. I myself became anxious about bring my survival bag all the time. It
consists of 1 liter water, canned food, whistle, first aid kit, etc.. all heavy and strained my back so much. It’s debilitating and
the constant worry is not productive. The same with most of the people I know. Some didn’t care and just expect it to
happen when it happens.. but we can still improve this quality of life.

The product installed inside the room is a relief that anytime “The Big One” hits, we are so ready.

Section V
Competitive Analysis

7 – Competitors

(1) Bed-in-a-Box of the chinese inventor Wang Wenxi can withstand 65 tons of falling debris. Russian inventor Dahir
Insaat has created an anti-earthquake bed. Both not available yet.
(2) Survival capsule for tsunami is available in the market priced at $13,500 for a two-seater model.
8 – Competitive Advantage

Compared to the earthquake beds, Survival Sofa is smaller. Materials are minimized to the steel braces. Simple-framed but
strudy and complete with important emergency and sos features.

The Survival Capsule is improving on its marketing. Website also introduced this newsletter to keep prospective customers
updated on the development. This we can also adapt to get feedback locally. Given our target market are Filipinos and
condo dwellers in Metro Manila only. https://newatlas.com/survival-capsule-tsunami/32010/

Section VI
Marketing Plan

9 – Products and Services

The outer shell is made of Fiberglass Reinforced Plastic to protect

the interior with handle bars for easy rescue in case of ruins.
Oxygen tank inside is also provided which can be used as
needed. First Aid kit also properly packed in the upper
portion of the shell (everything goes with a written
instruction inside the shell so one can read it instantly).
SOS lighting signals the location of this shell.

Shape is sturdy enough to withstand shaking

while protecting persons inside the shell.

SuSo is the same concept as the actual “suso”,

a snail. It may be slow but basically it can allow the
person/s inside the shell to move slowly out the ruins
in cases of light-to-moderate building damage.

Food and water supply good for 3 days included.

Earthquake kit: helmet, body pads, whistle,
mobile phones, etc.
10 – Pricing

In comparison to the competitors, and given we do not have direct competion locally, the product must be as affordable as
buying a sofa or a month’s food for two persons.

P120 x 3 x 30 x 2 = P21,600 or 10,800 per person (haggle materials down to meet this pricing, if possible)

11 – Promotions

At this point, there are still no competitor so we can still demand premium pricing. We can introduce discount for the first 10
buyers.

12 – Distribution Plan

Business address will still be in Grand Emerald Tower (CONQFACADE Office). Get Manila number/ SIM card to use even
when in Cabanatuan. Apply how to get online transactions. Advance orders may also apply. Create a website where people
can purchase, see announcements for the next production schedules, and other promotions.

Section VII
Operations Plan

13 – Key Operational Process

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14 – Milestones

May 9
May 12
June
July
Aug 18 discuss prototype (40 days 19Aug-3Oct), materials, and other procedures
Aug 19-24 PR strategies and writeups / website / budget planning
Aug 26-31 Financers / set up bank account / pre-orders, if any / apply business permit for a corporation
Sept 2-7 PR – show development updates (photo shoot)
Sept 9-14
Sept 6-21
Sept 23-28
Sept 30- Oct 5 testing prototype / photo shoot

Section VII
Operations Plan

15 – Management Team Members

Steel and Concrete / Strength of Material Engr. Salmos / ESL

FRP Aurelio
Electrical/automation Elaine
Printouts Payawal
Accessories (kit) EME
Physical & Psychological / Ergonomics Dr. Lloyd Videz
Marketing & PR Vanessa V. / Sheen Crisologo
Presentations 3D Sarjie M. / Cc Lumor
Film maker Michael Lacanilao
Accounting & Finance Cheryl A. cpa
Distribution / Logistics Violeta Teh
Advisers Deo A. / Atty. Mildred V. Ching

16 – Management Team Gaps

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17 – Board Members

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Section IX
Financial Plan

18 – Revenue Model

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19 – Financial Highlights

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20 – Funding Requirements / Use of Funds

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21 – Exit Strategy

Sell company to Jerry Liu c/o Sigrid Del Mundo after selling to the 4% of the 118,900 total condo units in Metro Manila.

July 10, 2020

CONSUELO D. LIMOS PHP 826,680.00

Eight Hundred Twenty-Six Thousand Six

Hundred Eighty Pesos