Internship Report Gunjan

WICTRONIX PRIVATE LIMITED
SUMMER INTERNSHIP REPORT ON

“WictroniX”
SUBMITTED BY
GUNJAN CHANDWANI (PRN- 8022043111)
SYBBA SEMESTER - IV
SUBMITTED TO
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME,
FACULTY OF COMMERCE,
THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
SUBMITTED FOR
PARTIAL FULFILMENT FOR THE AWARD OF THE BBA
GUIDED BY
HARSHIL SHAH
MANISHA PAWAR
(MARKETING
(ASSISTANT PROFESOR)
HEAD)
BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

Academic Year 2023-24
PERFORMA OF CERTIFICATE TO BE ISSUED BY THE

ORGANIZATION

DECLARATION
I, Gunjan Chandwani, hereby declare that the report titled "Summer internship" at
"WictroniX," presented as part of my internship and submitted in partial fulfilment of the
Bachelor of Business Management degree requirements of the Commerce Department,
Maharaja Sayajirao University of Baroda, is an original work conducted and compiled by
me.
This report reflects my own efforts and has not been submitted to any other University or
Institute for the award of any degree or diploma. I acknowledge that certain intellectual
property elements belonging to WictroniX have been used within this report to enhance
understanding and provide accurate context. I clarify that I do not claim ownership of these
elements and confirm that I have received the necessary permissions to use them strictly for
educational purposes in this report.
In sum, the results and conclusions encapsulated in this thesis are the outcomes of my
personal research and experiences during my internship period.
DATE: 9/07/2024
PLACE: Vadodara
PRN: 8022043111

PREFACE
The learning process of classroom is incomplete without any practical field experience. It
is because of the reason that our institute like any other has provision for practical training.
Practical training is vital, Accordingly I had my training at WictroniX infotech.pvt.Ltd.
This 4-5-week training gave us an insight into the working of an organisation and learn
how some of the important concepts that we have been studying as a student of
management are applicable in the field. This project is sincere attempt to focus on the
subject in a lucid manner. I sincerely attempted to effort to carry out study in deep on
subject.
During this period, we had opportunity to observe the company’s performance, place in the
industry, its products pricing, advertisement, promotions and its good will through our
market survey. It is hoped that this study will provide valuable information in various issues
related to WictroniX InfoTech. Pvt. Ltd.

ACKNOWLEDGEMENT
Firstly, I'd like to express my profound gratitude to God, my perennial source of strength
in all walks of life. I am similarly appreciative of my parents, whose unwavering support,
encouragement, and fervour for higher education made the work in this internship possible.
I am deeply indebted to the "Maharaja Sayajiroa University" and the "Department of
Commerce" Institute for offering me this opportunity to enrich my academic credentials
and acquire hands-on knowledge in the domain of Marketing.
My sincere thanks go to WictroniX for the privilege to serve as an intern. I extend my
appreciation to Karnik Gandhi and Harshil Shah, my internship coordinators, for their
guidance throughout the drafting of this report. Their supervisory role and valuable
information were instrumental in finalizing this report.
Moreover, I would like to acknowledge all the staff at WictroniX for permitting my
internship and providing the necessary resources.
My heartfelt gratitude extends to my mentor, Manisha Pawar, whose enthusiasm for this
project and unwavering support greatly contributed to this research. Her invaluable
feedback, insights, and advice were crucial.
I would also like to express my gratitude to the professors at this institute for their guidance.
Lastly, my friends and fellow students deserve thanks. Their thought-provoking ideas and
unforgettable moments shared with me added to this journey's richness.
With Sincerity,
Gunjan Chandwani


CHAPTER 1
INTRODUCTION

WHAT IS
WICTRONIX?
WE ARE A STARTUP THAT AIMS TO SOLVE THE

BURNING PROBLEMS OF OTHER STARTUPS AND BUSINESSES.
 WictroniX offers a comprehensive & integrated end-to-end

execution needed to launch and grow a startup or business.
 Making a quality product is one thing; building, expanding,
and maintaining a business around that product is quite
another. WictroniX ensures that you can concentrate on your
product, which you are best at, and that we will take care of
all the other business-related elements.
 WictroniX helps a startup or business in all aspects such as
Product Development, Business Strategy, Technology,
Marketing, Management, Market research, HR, Finance,
Compliance, raising funds, networking, etc.
We are WictroniX!
We are Execution!

WHAT DO THEY DO?
WE ACTUALLY DO THE EXECUTION OF ALL THE
ELEMENTS OURSELVES AND NOT ONLY GIVE THE ADVICE.
WICTRONIX IS THE PLACE WHERE IDEAS & VISION

MEETS EXECUTION.
WictroniX integrates with startups and businesses to give them a

strong backend.
You can rely on WictroniX for fast and efficient execution of all the
things.
WICTRONIX'S FRAMEWORK
YOU
Technology
Business
Strategy
PROJECT
Marketing
MANAGER
Operations &
Management
Finance &
Legalities

Vessels of different shapes and sizes =
Your Problems
WATER

WictroniX = Water
THEIR
ARSENAL:
IT'S NOT ABOUT WHAT WE OFFER BUT ABOUT WHAT YOU

WANT.
Advanced Technology Exceptional Marketing

Product Development Brand Development
Website / Mobile App Social Media Management
AI & ML Personal Branding
Blockchain / Web 3.0 Digital Marketing
Database Management Ad Campaigns
Big Data Analytics Offline Marketing
Legendary Business Strategy Amazing Design & Content

Business Strategy Logos and Designs
Competitor Analysis Posts, Brochures, & Posters
Market Research Articles and Blogs
Customer Feedback Analysis YouTube videos & Ads
Preparing future plans Writeups & Speeches
Photo/Video editing

Operations & Management Finance & Legal Compliances
Operational flow Setup Accounting
Project Management setup Taxation and Auditing
Performance tracking Funding and Capital
Productivity enhancement Cost Optimisation
HR management Budgeting
Employee Training Investing

Get Everything Integrated at one place
This increases efficiency and reduces

friction in the work
Advanced
Technology
Great Exceptional
Management Marketing
Efficient Amazing
Operations Design
Finance & In-depth

Compliances Research
LegendaryBusiness
Strategies

WHY WICTRONIX?
THE DIFFERENCE BETWEEN ORDINARY AND

EXTRAORDINARY IS THAT LITTLE EXTRA, AND
WICTRONIX ALWAYS ASPIRE TO GO FOR THAT EXTRA.
We always believe to "Go for Greatness". We know that it takes

blood and sweat to build up a startup or business, and we have the
utmost respect for courageous and innovative entrepreneurs. Thus,
we also believe to offer the best. Things that make us stand apart
from the crowd are:
Innovation & Creativity
When the winds of change blow, some people build walls and others build
windmills. Innovation and creativity drive a company from good to great and
allows them to remain at the top of the game. We are aware of this and see
innovation and creativity as integral components of who we are and what we
do.
Speed & Efficiency
No company wants to be sluggish in today's quick-paced world.

Speed and effectiveness are a company's secret weapons for
maintaining an advantage over rivals. We believe that on the
highways to Greatness, there are no imposed speed restrictions.

WHY WICTRONIX?
Focus on creating the X-Factor
Performing routine tasks does not make a business exceptional.

You must possess a differentiating quality that makes you stand
out from your rivals. Here at WictroniX, we always concentrate
on looking for what we refer to as the X-Factor. Additionally, it
appears right here in our name.
things integerated under one roof
There is always friction and inefficiency if different types of tasks

are assigned to various authorities. Without any hassle, we set up
a precise and correct framework underneath so that you have a
strong backend for execution.
A mindset to change the "Status Quo" for the

better.
We believe that greatness begins beyond our comfort zone and we always
strive to do so. We push ourselves, innovate and go beyond our limits to achieve
something legendary.

WICTRONIX INTEGRATION
PARTNERS
WictroniX has formed strategic alliances and collaborations to

deliver the promise of end-to-end integrated solutions at one
place.
Finance & Legal Cloud Computing &

Compliance Partner Security Partner

HAPPY CLIENTS:
WE HAVE FRIENDS AND NOT ONLY CLIENTS. WE STAY WITH THEM

THROUGH THICK AND THIN.

WictroniX Background:
WictroniX is an end-to-end services based startup boasting a presence in three key Indian cities:
Vadodara, Surat, and Chandigarh. Officially launched on November 11, 2022, this private limited
company has been making steady strides in its industry.
The entrepreneurial spirit of the company is embodied in its founders, Mihir Gandhi and Sunil
Kumar Poonia, who've been instrumental in shaping the company's trajectory. Steering the
company's vision and operations is a robust leadership team comprising six CXOs and six
Department Heads.
The team's strength extends beyond the leadership, with more than 20 core team members
contributing their unique skills and experiences. Additionally, the company fosters the next
generation of industry professionals with over 70 interns working and learning in its dynamic
environment.
Integral to WictroniX's success is the strong foundation and bond within the group. This synergy not
only reflects in their work but also reinforces their commitment to delivering exceptional end-to-end
services. The strong foundation, along with an empowered team, positions WictroniX as a force to
reckon with in the startup landscape.
Position Name
CEO Mihir Gandhi
CTO Sneharsh Belsare
CMO Sunil Kumar Poonia
COO Karnik Gandhi
CFO Darshan Upadhyay
CSO Burrhudin
You can check it from: www.WictroniX.com
We believe that "Integration Is Incredible."

SWOT Analysis of WictroniX
Company Overview:
 WictroniX is a company that provides integrated end-to-end execution needed to
launch, sustain and grow a startup/business. They offer a wide range of services,
including product development, technology, marketing, management, research, HR,
finance, compliance, strategy, raising funds, and networking.
Industry: Integrated end-to-end execution
Products and services: Product development, technology, marketing, management,

research, HR, finance, compliance, strategy, fundraising, and networking
Target market: Startups and businesses
SWOT Analysis:
Strengths:
1. A strong and experienced professional team with a focus on delivering high-quality
products and services.
2. A deep understanding of the startup and business landscape.
3. A growing market for their specialized, integrated end-to-end execution services.
4. Extensive network of partners and suppliers in India.
5. Commitment to continuous growth and innovation.
Weaknesses:
1. Newness to the industry leading to a relative lack of experience compared to
established competitors.

2. Limited brand recognition necessitating stronger marketing initiatives.
3. A comparatively small client base which restricts their market influence.
Opportunities:
1. Potential to expand services and geographic reach, including to new markets such as
the United States and Europe.
2. An electronics industry experiencing rapid growth, presenting potential avenues for
company expansion.
3. Possibility to develop new products and services, in line with industry demands.
4. Scope for strategic partnerships with other companies to boost business.
Threats:
1. Intense competition within the electronics industry.
2. Potential market changes that may necessitate quick adaptation.
3. Economic downturns due to global economic volatility.
4. Emergence of new technologies that could disrupt their business model.
Recommendations:
WictroniX could bolster their standing in the industry by increasing their brand awareness
and strengthening their marketing strategies to attract new customers. An ongoing
investment in research and development can help stay ahead of competition and respond to
emerging market trends. Considering the potential threats, it would be prudent to develop
a contingency plan to tackle possible economic downturns or disruptions from new
technologies.

CHAPTER 2
MARKETING DEPARTMENT

The marketing department of WictroniX plays a crucial role in the overall success of the
business. The team is responsible for not only promoting the company's diverse range of
services but also understanding the unique needs of its customers in various industries such
as healthcare, logistics, and more. This requires the team to understand and navigate
different market dynamics, customer expectations, and competitive landscapes. To achieve
this, the marketing department works in close collaboration with other departments, like
product development and sales, to create and execute effective marketing strategies.
Marketing at WictroniX
Marketing at WictroniX is a multi-faceted process, revolving around the services that the
company offers. The focus is on showcasing the company's capabilities in developing end-
to-end solutions tailored to meet the unique needs of businesses in various sectors.
To achieve this, the marketing team uses an array of tools and strategies. This includes
digital marketing efforts like social media advertising, email marketing, and SEO, as well
as traditional marketing methods such as print advertising, direct mail, and attending
industry events.
Moreover, the marketing department is also responsible for the company's branding. They
ensure that the brand's message is consistent across all platforms, emphasizing the
company's commitment to innovation, high-quality service, and its ability to help
businesses grow.
Additionally, the team also works on market research. By understanding the needs of
businesses in different industries, the company can tailor its services to better meet these
needs. This allows WictroniX to stay competitive and relevant in the fast-paced and ever-
changing tech industry.
Product Planning at WictroniX

At WictroniX, the term 'product' extends to the diverse range of services the company offers
to its clients. Product planning, therefore, involves strategizing the development, execution,
and improvement of these services to meet the evolving needs of the client.
The process begins with understanding the unique needs of the client. What are their goals?
What challenges do they face in their industry? How can WictroniX's services help them
overcome these challenges and achieve their objectives?

Once these needs are understood, the team, including professionals from different areas of
expertise, work together to develop a tailored solution for the client. The goal is to ensure
that every service offered by WictroniX adds value to the client's business, helping them to
innovate, grow, and stay competitive in their respective markets.
Additionally, product planning also involves continuously reviewing and improving

existing services. This involves gathering feedback from clients, monitoring the success of
the service, and making necessary improvements. The aim is not just to meet the client's
expectations but to exceed them, fostering long-term client relationships.
In conclusion, product planning at WictroniX is not just about creating and executing
services; it's about understanding the client's needs and crafting solutions that can help them
achieve their business goals. It's a process that puts the client at the heart of everything the
company does.
1. Pricing Adjustment Methods at WictroniX:

WictroniX, with a robust and tech-driven business model, utilizes pricing software to adjust
the prices of its services. This dynamic pricing system allows us to optimize prices based
on real-time data and market conditions. Factors such as seasonal trends, changes in the
competitive landscape, demand-supply fluctuations, and strategic business goals are
considered for price adjustment.
2. Sales Venue Strategy at WictroniX:

WictroniX operates primarily in the online environment, offering services to startups and
businesses worldwide. The pricing for our services may vary based on the region, nature of
the business, the complexity of the requirements, and the scope of the project. Our flexible
pricing model allows us to provide value-driven and competitively priced solutions across
different markets.
3. Pricing Strategies at WictroniX:

3.1 Dynamic Pricing: As a cutting-edge digital solution provider, WictroniX leverages
dynamic pricing. Our pricing fluctuates based on the complexity of the project,
required resources, and market rates. This flexibility allows us to provide customized
solutions that align with the budget constraints of different businesses.
3.2 Value-based Pricing: WictroniX believes in charging for the value we deliver.
Therefore, our pricing model is designed to reflect the unique value, quality, and benefits
that our services offer to businesses.

3.3 Project-based Pricing: For specific projects, we employ project-based pricing. The
total cost is determined based on the scope, complexity, and duration of the project.
3.4 Retainer Pricing: For long-term relationships, we offer a retainer pricing model.
Clients pay a set fee monthly for a predefined set of services.
3.5 Custom Pricing: Understanding that each startup or business is unique, we also offer
custom pricing. Prices are determined after careful analysis of the client's specific
requirements, expected outcomes, and business model.
At WictroniX, we always strive to provide optimal, fair, and value-based pricing to our
clients, ensuring they receive the best possible service within their budget. Our
comprehensive approach towards pricing aims to foster a healthy business relationship and
contribute to the success and growth of our clients.
Pricing Policy at WictroniX

A pricing policy is an approach used by WictroniX to determine the price it offers for its
services to the market. This policy helps WictroniX ensure profitability and provides the
flexibility to price separate services differently based on their clients' specific needs and
circumstances. With a clearly defined pricing policy, WictroniX can quickly adjust prices
to leverage the strengths of their services in one or more markets.
The considerations for WictroniX's pricing policy are as follows:
Competition: WictroniX comprehends its competitors and their pricing strategies. The
pricing policy takes into account the competitive landscape of the market.
Profit Goals: The pricing policy can be shaped to meet a particular profit goal for
WictroniX.
Sales Totals: Pricing policies directly impact how many clients engage with WictroniX's
services and how much they invest.
Company Health: The financial status of WictroniX may allow it to prioritize market
strategy over immediate profit, or vice versa, depending on the circumstances.
Flexibility: The company regularly responds to market shifts by adjusting prices. The initial
price should allow WictroniX to respond to market fluctuations without compromising
profitability.
Government Regulations: Depending on the specific industry of the client, government
regulations may or may not have a significant impact on the pricing policy.

Method of Price Adjustment: As a service-based company, WictroniX may adjust its prices
manually or use specialized software. The pricing policy takes into account the method of
price adjustment.
Sales Venue: Depending on where the service is delivered, whether it's on client premises,
remotely, or a combination of both, pricing policies may vary.
Types of Pricing Strategies at WictroniX

Different pricing strategies are used depending on the client, project, and market situation.
Here are some pricing strategies employed by WictroniX:
Value-Based Pricing: This strategy is often employed when WictroniX offers high-value
services to its clients. The pricing is determined based on the perceived value the service
provides rather than the cost of delivering it.
Project-Based Pricing: WictroniX often uses project-based pricing for larger, more
complex engagements. The price is based on the scope, complexity, and duration of the
project.
Hourly or Daily Rate Pricing: For smaller engagements or when the scope of work isn't
well-defined, WictroniX might charge an hourly or daily rate.
Retainer Pricing: For ongoing engagements where WictroniX provides services over an
extended period, a retainer pricing model might be used. The client pays a set amount each
month for a specified level of service.
Competitive Pricing: In situations where the market is highly competitive, WictroniX may
set its prices in line with or slightly below those of its competitors.
By adopting a flexible and strategic approach to pricing, WictroniX is able to cater to a
wide range of clients, maximize its profitability, and remain competitive in its market.

I. Channel of Distribution at WictroniX
1. Direct Channel:
WictroniX adopts the direct-to-client model as its primary method of distribution. We deal
directly with startups and businesses looking to avail our services, which mainly involves:
Online Portal: Clients can access our services via our online portal, where they can browse
our offerings, interact with our team, request services, and receive our deliverables. It's a
one-stop-shop, designed to provide seamless service delivery.
Dedicated Account Managers: We assign dedicated account managers to our clients. They
function as the single point of contact, guiding clients through the onboarding process,
understanding their needs, coordinating with the in-house team, and ensuring timely
delivery of services.
2. Digital Channel:
Our primary sales channel is digital, which includes:
Website: Our website is a comprehensive digital platform for showcasing our portfolio,
explaining our service offerings, and letting clients connect with us.
Social Media: We maintain a robust presence across major social media platforms, using
them to reach out to potential clients, engage with our community, and stay connected
with industry trends.
Email and Newsletter: We run a regular email and newsletter campaign for lead
generation, client engagement, and information dissemination about our new offerings or
updates.
3. Partner Network:
We have a robust partner network that extends our reach and allows us to tap into diverse
client segments. It includes:
Strategic Partnerships: These are collaborations with businesses, incubators, accelerators,
or industry organizations that align with our mission. Through these partnerships, we offer
exclusive services to their network, giving us access to a wider pool of potential clients.
Affiliate Partners: Our affiliate partners promote our services to their audience, earning a
commission for every successful referral. This arrangement expands our reach without
significantly increasing our marketing spend.
II. Sales Promotion at WictroniX

1. Discounts & Special Offers:
To attract and retain clients, we offer various promotions, such as:
Introductory Offers: For new clients or when launching new services, we offer special
discounts to stimulate trial and adoption.
Volume-based Discounts: For clients who require multiple services or long-term

engagements, we provide discounts based on the volume of business they bring to us.
2. Free Consultation:
We offer free initial consultations where potential clients can discuss their business
challenges with our experts. This not only provides immediate value to the clients but also
helps us demonstrate our expertise and understanding of their needs.
3. Referral Program:
Our referral program is designed to leverage the trust and satisfaction of our existing clients.
They are rewarded for referring us to other startups or businesses, which can include:
Discounts: Reduced prices on future services.
Value-Added Services: Free value-added services such as extended support or additional
resources.
4. Content Marketing:
Our content marketing strategy is focused on delivering value to our audience while
promoting our services indirectly. We regularly publish:
Blog Posts: These cover a wide range of topics, from industry trends to practical advice,
and often highlight how our services can help startups and businesses overcome specific
challenge
Webinars and Workshops: We conduct regular webinars and workshops on topics
relevant to our audience. These sessions are not only educational but also help us showcase
our expertise and the value we can provide.
5. Client Testimonials and Case Studies:

Real-life success stories are powerful tools for promotion. We regularly collect and share
testimonials from satisfied clients and publish detailed case studies about successful
projects. These not only serve as social proof of the quality of our services but also help
potential clients visualize how we can support their growth.
I. Advertising at WictroniX

1. Online Advertising:
Our advertising strategy is heavily focused on digital platforms, owing to the nature of our
clients—tech-savvy, modern businesses and startups.
Search Engine Advertising: We run targeted ads on search engines like Google, which
allows us to reach potential clients who are actively searching for services similar to ours.
Social Media Advertising: Our presence on platforms like LinkedIn, Facebook, and
Twitter is bolstered by advertising campaigns designed to increase visibility, engagement,
and lead generation.
Content Marketing: We create high-quality, SEO-optimized content that provides value
to our audience and indirectly promotes our services. This includes blogs, ebooks,
whitepapers, case studies, and video content.
2. Event Sponsorship:
We sponsor industry events and meetups where our target audience is likely to be present.
This not only increases our brand visibility but also allows us to engage directly with
potential clients.
II. Market Research at WictroniX

1. Client Feedback and Surveys:
We regularly gather feedback from our clients to understand their needs, preferences, and
satisfaction levels. This involves periodic surveys and one-on-one interviews.
2. Competitor Analysis:
We maintain a close watch on our competitors to understand their offerings, pricing models,
marketing strategies, and client feedback.
3. Market Trend Analysis:

Our team continually monitors market trends and industry reports to stay abreast of changes
in client needs, technological advancements, and regulatory changes.
III. International Marketing at WictroniX

1. Market Entry Strategy:
Entering a new international market requires careful planning and execution. We conduct a
comprehensive analysis of the market, including demand for our services, competition,
regulatory environment, cultural nuances, and potential partners.
2. Localization:
We understand that one size doesn't fit all in international marketing. That's why we adapt
our services, communication, and marketing strategy to suit local preferences and norms.
This includes translating our website and marketing materials into local languages and
using locally relevant examples and case studies.
3. Collaboration with Local Partners:
To ease our entry into new markets, we often collaborate with local partners who have a
deep understanding of the market. These partnerships help us navigate local business
practices, regulations, and client expectations.
4. Digital Marketing:
In today's interconnected world, digital marketing plays a crucial role in international
marketing. We use SEO, social media, email marketing, and online advertising to reach out
to potential clients in different parts of the world.
5. International Events and Trade Shows:

We participate in international events and trade shows to increase our visibility in the global
market, network with potential clients and partners, and stay updated with international
trends and practices.

CHAPTER 3
Human Resource
Department

HR Functions
• Recruitment and selection: This includes finding and hiring new employees. The HR
department may use a variety of methods to recruit new employees, such as job postings,
social media, and networking. Once potential candidates have been identified, the HR
department will interview them and make a decision about who to hire.
• Onboarding: This includes orienting new employees to the company and its culture.
The HR department may provide new employees with training, information about company
policies and procedures, and introductions to their co-workers.
• Performance management: This includes setting goals for employees, tracking their
progress, and providing feedback. The HR department may also be involved in conducting
performance reviews.
• Compensation and benefits: This includes determining salaries, bonuses, and other
forms of compensation, as well as providing employees with benefits such as health
insurance, retirement plans, and paid time off.
• Employee relations: This includes resolving employee complaints and conflicts. The
HR department may also be involved in developing and enforcing company policies and
procedures.
• Training and development: This includes providing employees with opportunities to
learn new skills and improve their knowledge. The HR department may offer training
programs, workshops, and other learning opportunities.
• HRIS: This includes managing the company's human resources information system
(HRIS). The HRIS is a database that stores information about employees, such as their
personal data, job history, and performance reviews. The HR department uses the HRIS to
track employee information and manage HR processes.
The specific HR functions that WictroniX performs will depend on the size and complexity
of the company. Larger companies may have a dedicated HR department with a team of
professionals who specialize in different HR functions. Smaller companies may have a less
formal HR department or may outsource some HR functions to a third-party provider.
Job analysis and design: -

Job analysis is the process of gathering information about a job, including the tasks, duties,
responsibilities, skills, knowledge, and abilities required to perform the job. Job design is
the process of specifying the way in which a job will be performed, including the tasks,
duties, responsibilities, and work environment.
WictroniX can conduct a job analysis and design for its employees by following these steps:
1. Identify the jobs to be analysed. WictroniX should identify the jobs that need to be
analysed. This could include all jobs in the company, or a specific subset of jobs, such as
all software engineer jobs or all marketing manager jobs.
2. Gather information about the jobs. WictroniX can gather information about the jobs
through a variety of methods, such as interviews with employees, surveys, and
observations. The information gathered should include the tasks, duties, responsibilities,
skills, knowledge, and abilities required to perform the job.
3. Analyse the information. WictroniX should analyse the information gathered to
identify the essential and non-essential job duties. The essential job duties are those that
are necessary for the successful performance of the job. The non-essential job duties are
those that are not necessary for the successful performance of the job.
4. Design the jobs. WictroniX should design the jobs based on the information gathered
and analysed. This includes specifying the tasks, duties, responsibilities, and work
environment for each job.
WictroniX can use the results of the job analysis and design to make decisions about a
variety of HR matters, such as compensation, training, and performance management.
Here are some of the benefits of conducting job analysis and design:
• Improved job performance: By understanding the essential job duties and the skills
and knowledge required to perform the job, WictroniX can ensure that employees are hired
and trained for the right jobs. This can lead to improved job performance.
• Reduced turnover: By designing jobs that are challenging and rewarding, WictroniX
can reduce employee turnover.
• Increased employee satisfaction: By ensuring that jobs are designed to be fair and
equitable, WictroniX can increase employee satisfaction.

•
Employee recruitment and selection: -
The employee recruitment and selection process at WictroniX is designed to identify and
hire the best possible candidates for open positions. The process typically includes the
following steps:
1. Job analysis: The first step is to conduct a job analysis to identify the essential duties
and responsibilities of the position. This information is used to develop the job description
and the job posting.
2. Job posting: The job posting is then published on various online job boards and other
websites. The posting includes the job title, the essential duties and responsibilities, the
qualifications required, and the salary range.
3. Screening of resumes: The next step is to screen resumes to identify candidates who
meet the minimum qualifications for the position. This may involve reviewing resumes for
keywords, education, experience, and other relevant criteria.
4. Phone interviews: Candidates who pass the resume screening may be invited to
participate in phone interviews. Phone interviews allow the hiring manager to assess the
candidate's communication skills, fit for the role, and interest in the position.
5. On-site interviews: Candidates who pass the phone interviews may be invited to
participate in on-site interviews. On-site interviews allow the hiring manager to meet the
candidate in person and assess their skills, knowledge, and abilities. The interview may
also include a tour of the company, meetings with other employees, and a skills assessment.
6. Reference checks: Once the on-site interviews are complete, the hiring manager may
conduct reference checks to verify the candidate's qualifications and experience.
7. Job offer: If the candidate is successful in the interview process, they will be offered
the job. The job offer will include the salary, benefits, and start date.
The employee recruitment and selection process at WictroniX is designed to be fair and
objective. The company uses a variety of methods to assess candidates, and the hiring
decisions are made by a team of qualified professionals.
Here are some of the factors that WictroniX considers when recruiting and selecting
employees:
• Skills and experience: WictroniX looks for candidates who have the skills and
experience necessary to perform the job duties. The company also considers the candidate's
education and training.
Fit for the role: WictroniX wants to hire candidates who are a good fit for the company
culture and who will be able to contribute to the team. The company considers the
candidate's personality, values, and work style.

•
• Motivation and drive: WictroniX wants to hire candidates who are motivated and
driven to succeed. The company considers the candidate's goals, aspirations, and work
ethic.
• Communication and interpersonal skills: WictroniX wants to hire candidates who
have strong communication and interpersonal skills. The company considers the
candidate's ability to work well with others, listen effectively, and resolve conflicts.
• Problem-solving and analytical skills: WictroniX wants to hire candidates who have
strong problem-solving and analytical skills. The company considers the candidate's ability
to think critically, identify problems, and develop solutions.
• Teamwork and collaboration skills: WictroniX wants to hire candidates who are
team players and who can collaborate effectively with others. The company considers the
candidate's ability to share ideas, work towards common goals, and give and receive
feedback.
The employee recruitment and selection process at WictroniX is designed to identify and
hire the best possible candidates for open positions. The company uses a variety of methods
to assess candidates, and the hiring decisions are made by a team of qualified professionals.
Employee Training and Development: -

WictroniX is committed to providing its employees with the training and development they
need to succeed in their roles and to grow their careers. The company offers a variety of
training and development programs, including:
• Onboarding programs: These programs help new employees learn about the
company, its culture, and its products and services.
• Job-specific training: This training teaches employees the skills and knowledge they
need to perform their jobs effectively.
• Soft skills training: This training teaches employees skills such as communication,
teamwork, and problem-solving.
• Technical skills training: This training teaches employees the latest technologies and
techniques.
• Leadership development programs: These programs help employees develop the
skills and knowledge they need to be successful leaders.
• Continuing education: WictroniX encourages its employees to continue their
education by offering tuition reimbursement and other benefits.
WictroniX also offers a variety of informal training and development opportunities, such
as:
• Mentorship programs: These programs pair experienced employees with new
employees to provide guidance and support.
• Lunch and learns: These sessions provide employees with the opportunity to learn
about new topics from experts in the field.
•
Brown bag lunches: These sessions provide employees with the opportunity to share
their knowledge and expertise with their colleagues.
• Employee resource groups: These groups provide employees with a forum to connect
with others who share their interests.
WictroniX believes that employee training and development is essential to its success. By
providing its employees with the training and development they need, the company can
ensure that its workforce is up-to-date on the latest technologies and techniques, and that
it has the skills and knowledge it needs to meet the challenges of the ever-changing
business world.
In addition to the formal and informal training and development opportunities mentioned
above, WictroniX also encourages its employees to take advantage of online resources and
to participate in industry events and conferences. The company believes that by providing
its employees with a variety of training and development opportunities, it can help them to
stay ahead of the curve and to be successful in their careers.
Performance management: -
WictroniX's performance management process is designed to help employees achieve their
goals and contribute to the company's success. The process is based on the following steps:
1. Set goals: At the beginning of each year, employees work with their managers to set
goals for their performance. These goals should be specific, measurable, achievable,
relevant, and time-bound.
2. Track progress: Throughout the year, employees track their progress towards their
goals. They do this by regularly meeting with their managers to discuss their progress and
identify any areas where they need help.
3. Give feedback: Managers provide feedback to employees on their performance on a
regular basis. This feedback should be constructive and helpful, and it should focus on
helping employees improve their performance.
4. Review performance: At the end of each year, employees have a formal performance
review with their managers. During this review, the manager and employee discuss the
employee's performance during the year, and the manager provides the employee with a
rating.
5. Develop plans: Based on the employee's performance rating, the manager and
employee develop plans for the employee's development in the coming year. These plans
may include training, mentoring, or other opportunities for the employee to improve their
skills and knowledge.

WictroniX's performance management process is designed to be fair, objective, and
transparent. It is also designed to be developmental, meaning that it is focused on helping
employees improve their performance and achieve their goals.
Here are some of the benefits of WictroniX's performance management process:

• It helps employees to stay focused on their goals. By setting goals and tracking their
progress, employees are more likely to stay focused on their goals and make progress
towards them.
• It helps managers to identify and address performance problems early on. By
providing regular feedback, managers can identify performance problems early on
and take steps to address them.
• It helps employees to develop their skills and knowledge. By providing training and
development opportunities, WictroniX can help employees to develop their skills
and knowledge, which can lead to improved performance.
• It helps to improve communication between employees and managers. The
performance management process provides a regular forum for employees and
managers to communicate about performance, which can help to improve
communication between them.
• It helps to create a culture of accountability. By holding employees accountable for
their performance, WictroniX can create a culture of accountability, which can lead
to improved performance across the organization.
Overall, WictroniX's performance management process is designed to help employees

achieve their goals and contribute to the company's success. It is a fair, objective, and
transparent process that is focused on helping employees improve their performance and
develop their skills and knowledge.
Pay structure, Incentives and Benefits: -

The pay structure, incentives, and benefits of WictroniX for internship projects vary
depending on the specific project and the intern's qualifications. However, some general
guidelines can be given.
• Pay: WictroniX typically pays interns a monthly stipend. The amount of the stipend
varies depending on the intern's level of experience and the project they are working on.
For example, an intern with a bachelor's degree working on a software development project
might earn a stipend of ₹10,000 per month, while an intern with a master's degree working
on a research project might earn a stipend of ₹10,000 per month.
• Incentives: WictroniX may offer interns incentives, such as bonuses or travel
reimbursement, for outstanding performance. These incentives are typically awarded at the
end of the internship period.
• Benefits: WictroniX offers interns a variety of benefits, such as health insurance,
dental insurance, and vision insurance. Interns may also be eligible for paid time off and
tuition reimbursement.
In addition to the above, WictroniX also offers interns the opportunity to network with
experienced professionals, gain valuable experience in their field, and learn about the latest
technologies.
Here are some specific examples of pay structures, incentives, and benefits offered by
WictroniX for internship projects:
• Software Development Intern: ₹10,000 per month stipend, bonus of ₹1,000 for
outstanding performance, health insurance, dental insurance, vision insurance, and paid
time off.
• Research Intern: ₹10,000 per month stipend, travel reimbursement for conference
presentations, health insurance, dental insurance, vision insurance, and tuition
reimbursement.
Ultimately, the pay structure, incentives, and benefits offered by WictroniX for internship
projects will vary depending on the specific project and the intern's qualifications.
However, interns can expect to receive a competitive salary, as well as a variety of benefits,
in exchange for their hard work and dedication.
Labor/employee relations: -
WictroniX is a privately held company and is not union-represented. As such, the
company's labour/employee relations are handled by its Human Resources
department. The HR department is responsible for developing and implementing
policies and procedures that govern the relationship between the company and its
employees. These policies and procedures cover a wide range of topics, including
compensation, benefits, workplace safety, and discrimination.
The HR department also plays a role in resolving employee grievances and disputes. If an
employee has a problem with their supervisor or with the company's policies, they can file
a grievance with the HR department. The HR department will then investigate the matter
and attempt to resolve the issue to the satisfaction of both the employee and the company.
In addition to its role in labor/employee relations, the HR department also provides a

number of other services to WictroniX employees, such as:
• Hiring and onboarding new employees
• Training and development programs
• Performance management
• Compensation and benefits administration
• Health and safety compliance
• Employee relations
The HR department is committed to creating a positive and productive work environment
for all WictroniX employees. The department works closely with employees, supervisors,
and managers to resolve any issues that may arise and to ensure that all employees are
treated fairly and equitably.
Here are some specific examples of how WictroniX's labor/employee relations have been
positive for the company:
• The company has a low turnover rate, which indicates that employees are generally
satisfied with their jobs and with the company.
• WictroniX has been ranked as a "Great Place to Work" by several independent
organizations.
• The company has won numerous awards for its employee relations practices.
Overall, WictroniX has a strong record of positive labor/employee relations. The
company is committed to creating a workplace where employees feel valued and
respected, and where they can thrive and grow professionally.
Some of the labour/employee relations activities that the HR department of WictroniX

handles:
• Developing and implementing policies and procedures that govern the relationship
between the company and its employees. These policies and procedures cover a wide
range of topics, including compensation, benefits, workplace safety, and
discrimination.
• Resolving employee grievances and disputes. If an employee has a problem with
their supervisor or with the company's policies, they can file a grievance with the
HR department. The HR department will then investigate the matter and attempt to
resolve the issue to the satisfaction of both the employee and the company.
• Providing training and development programs for employees. These programs can
help employees improve their skills and knowledge, and they can also help the
company to retain its top talent.
• Conducting performance reviews of employees. These reviews help to ensure that
employees are meeting their job expectations, and they can also provide feedback to
employees on how they can improve their performance.

Administering compensation and benefits programs for employees. These programs
ensure that employees are fairly compensated for their work, and they also provide
employees with valuable benefits, such as health insurance and retirement plans.
Ensuring compliance with employment laws. The HR department is responsible for

ensuring that the company complies with all applicable employment laws, such as those
related to discrimination, wages, and hours.
Communicating with employees about company policies and procedures. The HR

department is responsible for keeping employees informed about the company's policies
and procedures, and it also provides employees with a forum to voice their concerns.
The HR department of WictroniX plays an important role in ensuring that the company has
positive labour/employee relations. By developing and implementing fair and equitable
policies and procedures, resolving employee grievances, and providing training and
development opportunities, the HR department helps to create a workplace where
employees feel valued and respected.
HRM of WictroniX Infotech Private Limited: -
Strength of WictroniX HR:

Human capital: -
CATEGORY NUMBER
TOTAL EMPLOYEES 100
NUMBER OF TRAINING AND DEVELOPMENT PROGRAMS 5+
OFFERED
NUMBER OF TEAMS 10+
As you can see, WictroniX has a strong human capital base. The company has a low employee
turnover rate, which indicates that employees are generally satisfied with their jobs and with
the company. The company also offers a number of training and development programs,
employee resource groups, and wellness resources to its employees. These resources help to
keep employees engaged and motivated, and they also help to create a positive and productive
work environment.
Here are some additional human capital metrics that WictroniX may track:

• Employee satisfaction: This metric can be measured through surveys or interviews.
• Employee engagement: This metric can be measured through surveys or by tracking
employee participation in company activities.
• Employee productivity: This metric can be measured by tracking output, sales, or other key
performance indicators.
• Employee retention: This metric can be measured by tracking the number of employees
who leave the company each year.
• Employee diversity: This metric can be measured by tracking the number of employees
from different backgrounds and cultures.
• Employee inclusion: This metric can be measured by tracking the extent to which
employees feel welcome and respected in the workplace.
By tracking these metrics, WictroniX can get a better understanding of its human capital and
identify areas where it can improve. This information can then be used to make decisions about
employee compensation, benefits, training, and development.
Human Resource Department (HRD) mission

WictroniX is committed to work strategically with diverse business segments in
identifying and responding to the evolving business needs. As a strategic business partner,
WictroniX creates a work environment that thrives on diversity, high individual and
organizational productivity and performance, continuous improvement and exceptional
customer service. Dedicated to construct an outstanding service-oriented culture as well
as maintain a strong work-life balance. Moreover, by encouraging employee engagement,
we foster the spirit of teamwork and collaboration with a strong focus on quality in our
day-to-day operations.
Our resources are precious to us

At WictroniX, we are powered by talent. We consider our human resources as the most
important asset and mobilize people and teams by engaging them in cutting-edge
financial industry practices and also as an attractive employer. WictroniX offers a broad
spectrum of opportunities for both professional and personal development as well as
encourages a work environment that is characterized by respect, trust, cooperation and
collaboration. We doso because the skills and enthusiasm of our employees are a major
force that helps us achieve sustainable results.
WictroniX Human Resource Department continuously works towards attaining the goal
of attracting, retaining, growing and inspiring the employees of the Company.

Team HR- Organogram of WictroniX Capital Market
Head of HR WictroniX
Senior Manager, Assistant manager,

Head of HR, Capital WictroniX
WictroniX
Markets
Sr. executive Officer

Sr. executive Officer,
WictroniX
officer
Junior Associate,
WictroniX
Support Officer Assistant officer

Board Of Director
CXOs
Departments Heads
Project Managers
Team Member
HIRARCHY Interns
OF
WictroniX
Major Functions of WictroniX HR

Strategic Partner contributing to the quality and exponential growth of the
company through attracting, developing and retaining Talent in a healthy work
environment with ample opportunities to learn, grow and excel.
- Recruiting the most suitable candidates and the right number of people for
optimal use of Human Resources of the Company
- Assessing employees’ training need and oversee the training and
development programs to build a skilled and superior workforce
- Managing the Performance Appraisal system for measuring employees’
individual performance to reward accordingly
- Developing and documenting Human Resources policies beneficial to both
the employee and Company
- Coordinating and overseeing implementation of services, policies and
programs through the members of Human Resources Department and
identifyingopportunities for improvement and resolves any discrepancies
- Designing, directing and managing a company-wide process of
organization development that addresses issues such as succession
planning, rotation of job, key employee identification and retention etc.

Major Focus
Strategic Partner through attracting, developing and retaining Talent by giving special
focus on 6 (six) major areas:
1 HR Planning & Talent Acquisition (Recruitment & Selection)
2 Training & Development
3 Performance Appraisal & Management
4 Compensation & Benefits
5 Employee Relation & Workplace Environment
6 Organizational Development
7 HR Operations & Service Delivery

HR PLANNING AND TALENT
ACQUISITION (Recruitment & Selection)

The right people in the right place at the right time
While the goal is to provide the best candidate for the Company’s needs, it is also important
that we place people in the right positions at the right time. This requires us to emphasize
on the efficiency of our hiring and staffing processes even as we continue to look for ways
to create efficiencies in our hiring methodologies. We also recognize the need to use further
analytics in our recruitment efforts to enable us to understand our workforce needs, levels
and the effectiveness of our recruitment strategies. The purpose of WictroniX’s merit-
based recruitment and selection process is to ensure that vacancies are filled by the most
competent incumbents. WictroniX provides equal employment opportunities to all
applicants without bias to race, religion, gender, age, disability or any other criteria
permissible by the statutory laws of the country. Recruitment and selection is based solely
on job-related criteria. The recruitment and selection process is consistently applied and
promotes fairness, diversity and transparency. The process complies with all state laws,
regulations and policies.
Recruitment process
The recruitment process of WICTRONIX is very clear and up to the mark. When
recruitment process starts, at first the HR gives an online advertisement at
bdjobs.com website and they give the advertisement in the daily newspapers also.
And receives application via e-mail and postal. After the dead line exceeds,
WICTRONIX arrange a written test, from written exam short listed candidates
called for an interview, after interview selected candidates asked for medical test. If
the selected candidates found fit in the medical test the management committee
recruit him/her for the job.
WICTRONIX gives equal opportunity for all the applicants, regardless of race,
religion, origin, sex, age, disability or political affiliation/influence. Recruitment
and selection are done solely based on job- related criteria. In WICTRONIX merit
based recruitment is done through following steps:
 Recruitment proposal
 Collection of CV
 Selection of CV
 Processing for interview
 Organizing written test, presentation etc.
 Interview
 Finalization of recruitment.
WICTRONIX Conducts two forms of recruitment namely internal recruitment
and external recruitment. When a position is created, WICTRONIX first tries to

fill up the position internally. Is there is no suitable candidates internally found
than the organization goes for external recruitment. WICTRONIX uses both
internal and external sources. The choice of source somewhat depends on the
employment level and/ or location of the position/job. For example, for upper
management positions employee referral are used extensively.
Recruitment Approval
If the organogram/manpower planning is approved by the Managing Director or his
designated then the recruitments from the G1 to G5 should not need approval other
than the recruitment board members. It is the responsibilities of the HOD to make
their own organogram and manpower planning in the beginning of the fiscal year
and make it approved from Managing Director or his designated in consultation
with HR.
Selection Process
WictroniX has a variety of different assessment methods in the selection process.
WictroniX first determines the steps that need to be applied in the selection process.
Implementation of these steps requires creation of a selection sequence, which is an
orderly flow of people through the stages of applicant, candidates, finalists, and
offer receiver. Guidelines regarding employee assessment of WictroniX are as
follow
CV-Screening procedure:
Position Preliminary ScreeningFinal Screening

Concerned HRD officer
Non-Management Position
Concerned Department/ Division
Management Trainee/ Concerned HRD officer
Assistant Manager Concerned Department/ Division
Concerned Officer of Head of Department
For Above HRD Department/
Assistant Manager Division Head of HRD
Position

Recruitment Assessment Sheet
Organizing Written Test

Human resource team will organize the written/typing test before final interview.
Written/ typing test Preliminary Review Final

Review
Concerned officer of Concerned HR Officer
Non-Management Position HRD Head of Department
Management trainee/ Concerned officer of
Assistant manager & HRD Concerned Department/ Division
Above
positions
Interview
Position Preliminary Final
Non-Management Cadre
Probationary Officer Head of HRD & Head of HRD
Department/ Division Head
Executive officer
Sr. Executive Officer
Concerned Departmental
Management trainee and Head Deputy Managing Director
above positions General Managers
Head of HRD
Head of HRD
The Primary Interview members should submit their evaluation score sheet to the
HR Manager immediately after the interview.

** For Management Trainee & Above positions, CEO & MD Sits separately at the
end of the Final interview and finalize.
Finalization of Recruitment
Finalization of candidate by the final review committee.
Head of Human resource will fix up the salary grade of the selected
candidates based on their professional qualification & experience in related
fields.
Though the organization is not very large, its recruitment policy perfect for
these situations. But the company increases day by day. And they are trying to
develop their HR Department. The company recruits employee by newspaper
advertising and sometime Internship student and also through website
application. Here I would like to suggest that now they should also use 
Campus Recruitment System.
As in this system help them to choose the intelligent and fresh talented employee.
So the company has to follow and take step to get the process as early as possible.
WictroniX Recruitment & Selection Process at a glance

Step 1: Recruitment Need Assessment and memo generate.
Step 2: CV Collection: By Advertisement (Printing or Web), Open Source, Internal
Recruitment, and Collect from the Existing Market.
Step 3: Slotting of CV’s for required position.
Step 4: First Interview and/or written test
Step 5: Second Interview
Step 6: Credit check of the primary selected candidate.
Step 7: Final negotiation with the candidate
Step 8: Approval memo for the selected
candidate.
Step 9: Provide the Letter of Joining.
Submit for management approval.

TRAINING AND DEVELOPMENT

Developing people through training
A workforce consisting of individuals eager to learn and grow is a sure sign of a

company hiring well. Employees engaged in their jobs and careers seek to know
more about their company and the industry and to learn skills that will improve their
performance. Employers who want to harness the full value of their employees and
foster loyalty and retention find that training is a winning prospect for all involved.
Training programs strengthen knowledge and awareness of leadership.
WICTRONIX recognizes the contribution of training towards enhancing efficiency
and profitability. The Company’s training policy applies to all employees and aims
at ensuring that appropriate training is imparted to enable individuals to reach a
satisfactory performance level.
WICTRONIX develops and delivers high-quality learning and provides other

suitable initiatives in response to the needs of individual employees. While we
emphasize on training and development opportunities, employees are also
encouraged to take responsibility for their own development. Since we consider our
employees as our most valuable asset, we invest considerable time and effort for
their personal and professional development. We assist our employees to be the best
through providing relevant training and workshops both at home and abroad.

Training & Development
• Training Module Software
• E- TNA and On-line TNA
• Training calendar
• Customized training Programs
• Mandatory training programs
• Diverse training institutes
Training and Development

WICTRONIX recognizes the important contribution which training makes to its
continuing efficiency and profitability. The companies training policy refers to all
employees and aims to ensure that appropriate training is available to enable
individuals to reach a satisfactory performance level in their jobs. WICTRONIX
develops and delivers high quality learning and development initiatives appropriate
to the needs of the individual employee. Whilst the company put great emphasis on
human resources in training and opportunities for development, employees are
encouraged to take responsibility for their own development. Since they are
consider their employees as their most valuable assets, and they invest considerable
time and effort for their personal and professional development. WICTRONIX
encourages its employees to give their best and assist them in doing just that through
relevant training programs & work shop both at home & abroad.
Based on the Training Need Assessment (TNA), WICTRONIX Training team
categorizes the training program and conducts the program accordingly.
Customized Training
It defines as the program mainly conducted when a pool of employees requires the
same training need. Based on the required need WICTRONIX training team goes
for the suitable trainer/ training institution to conduct the program. This type of
program adds value to participants & company as such cost effective too.

In House Program
In house training means when the training arranges in the office premises for the
employees. These types of training run by the trainer from WICTRONIX. Company
usually hires those trainers on a contractual basis.
Public Program
It describes as the programs which are arranged by different local training
institutions based on the TNA, WICTRONIX nominates employees for the training
programs.
WICTRONIX is a very curious to develop their employees by giving lots of
training. WICTRONIX arranges in house, public, customized and foreign trainings.
As a reason the company is spending huge amount of money to develop the
employees to make them perfect for the future.
Training and Evaluation Form and Feedback

Thank you very much for participating to this course. Now if you could dedicate a
few more minutes for your time answering the below questions, your comments
and suggestion would be highly appreciated. Your feedback will be also useful to
Human Resource Department to evaluate our future training needs.
For each question indicate your response below and tick mark the
appropriate option.
Name: Department
:
General Information
Date (Training Period)
Name of the Participant (optional)
Designation
Title of training/ workshop/ conference

Training category o Local o Foreign
o In-House/ Customized
Organizer (s) of the program
 Were the training objectives met at the end of the program?

o Definitely o Sometimes o Not really
 Will you be able to apply the knowledge learned by the training?

o Definitely o Sometimes o Not really

The amount of training material covered was:
o Just right o Too much o Too little

PERFORMANCE APPRAISAL AND
MANAGEMENT

Performance Appraisal
Performance appraisals can benefit employees and organizations by clarifying
goals and expectations, and creating an environment of open communication. The
best performance appraisals offer positive feedback and advice for improvement
and typically consist of a conversation between the management and the
employees. WictroniX is a performance-driven enterprise. WictroniX
performance appraisal is the single-most important tool that enables the Company
to measure the performance of an individual and plan his/ her career progression
accordingly. At WictroniX, the sole motive of the performance appraisal system
is to maximize efficiency of the Company’s objectives with the guidance to
achieve each member’s career aspirations. The performance appraisal system is
fully structured to assess the competency of all full-time employees. This
extensive process starts with the circulation of appraisal forms, approved by the
management.

Performance Management
WictroniX has a strong HR cultural. Being a local company it has its own way of
evaluation. Through different formats of evaluation they measure their employees.
performance. Participant diary and observation these two methods are applied for
evaluation. After evaluation using some matrices comes out the performance
appraisal of employees. Than it is decided whether the employee needs more
training sessions or developments . WictroniX tries to maintain a fair evaluation
process. The employees are evaluated twice a year. The employees first assess
themselves and the final evaluation is based on discussion with the supervisors. If
the employees have any objection to their evaluation they can mention it in their
evaluation sheet. Although these systems are in place, employees rarely mention it
in their evaluation sheet as they may think it would deteriorate their relationship
with the supervisor. The areas of evaluation are performance, Capability,
Responsibility and attitude. Depend on this evaluation performance employees are
getting benefited, this performance reflected in annual review of salary &
consideration for promotion.
WictroniX follows all the function, steps and process of performance appraisal and
they follow the strategy fully. They try to develop their employee performance
evaluation is being done by HR department twice a year.

Promotion
Promotion opportunities are the life-blood of staffing and retention. Without the
proper use of incentives and coaching, employees are likely to refrain from
maintaining relationships with a business for an extended period of time.
Competitors take the best talent from other companies by offering individuals
enhanced pay and benefits. Promotions and bonuses to the personnel help in
ensuring that they do not feel the need to leave their employers.
At WictroniX, promotions signify the management’s commitment to recognize and

reward excellent performance. It motivates employees to aspire for advancement
opportunities within the Company. It also contributes to employee satisfaction and
retention. Employee promotion is made by examining all factors necessary to
determine the best qualifications and capabilities to fill the position.
Employees are considered for promotion based on the

following criteria:
 Growth in the role dimension and complexity
 Resource classification (key resource, critical resource and HIPO, among others)
 Individual performance track record
 Market liquidity
 Leadership quality
 Attitude and behaviour
 Mobility  Vintage
Rewards that drive employee motivation

WictroniX always recognizes the efforts of individuals who aspire to make a
difference. WictroniX employees receive a performance bonus annually in
acknowledgement of their individual contribution, hard work and dedication.
Moreover, we also give ‘spot awards’ to appreciate those who have the spirit to
take on new challenges and contribute to areas outside their regular
responsibilities. A reward is recognition of employee contribution that has
exceeded expectations. It may or may not be accompanied by monetary value.

COMPENSATION BENEFITS

HR and Compensation Committee
WictroniX’s HR and Compensation Committee is a forum for the discussion of
various HR- related issues of the Company. The main role and function of the
Committee is to assist HRD in developing and administering a fair and
transparent procedure for setting policies on the overall human resources strategy
of the Company.
The Committee’s responsibility is to ensure that the Company has a wide scope
for equal opportunity and transparency in terms of:
 Suitable recruitment
 Compensation on the basis of merit, qualification and competence
 Adequate training and development facilities
 Performance appraisal and promotions based on individual performance
and contribution
In addition, the Committee looks into any other benefits-related issues regarding
the Company’s operating results and comparable market statistics.
Compensation & Benefits
Various new policies / benefits

 Home Loan, Transport Loan, Personal Loan, Loan against PF
 Hospitalization Scheme, Life Insurance, Terminal Benefits
 Leave Privilege
 Spot Award
 Education Support Scheme, Welfare Fund
 Furniture & Electrical equipment allowance
 Transport Maintenance Support Scheme
 Mobile Phone & Allowance
 Outstation allowance, Technical Allowance
Perks & Services

 Housing Loan
 Transport Loan
 Personal Loan
 Loan against PF
 Hospitalization Scheme
 Life Insurance coverage
 Leave Privilege (Maternity Leave, Mandatory Leave etc.)
 Furniture & Household Equipment Allowances
 Transport Maintenance Support Scheme
 Mobile Phone
Leave Privileges
 Annual Leave:
25 working days includes 15 calendar days of
 Mandatory Leave
Leave Accumulation allowed up to 90 working days.
 Casual Leave:
5 working days
 Prolonged Sick Leave:

First 30 days with full pay
Next 30 days with half
pay
Above 60 days & up to 180 days without pay
 Maternity Leave:
6 months

Employee Relation &
Workplace Environment
Fostering a healthy workplace

One of WictroniX goals is to move towards a comprehensive approach to creating
a healthier workplace. This is in the best interests as individuals and the institution
as a whole. Employees enjoy favourable working hours so that they can ensure a
balance between professional and personal interests. WictroniX ensures that the
workplace health and safety comply with internal health and safety policies and
procedures. It also develops, coordinates and implements strategies to prevent
workplace injuries and illnesses and sets standards for health and safety training.
In this regard, it arranges training on firefighting, vaccination programs and
monthly health check-ups by a prescribed physician. Moreover, WictroniX covers
hospitalization insurance to ensure holistic medical security of its employees and
also, group life insurance schemes cover the unforeseen risk of death as well.
Moreover, special accidental issues related to the employee and his/ her family
members are reviewed by the HR and Compensation Committee to compensate
them in any way possible.
Work Environment at WictroniX

At WictroniX, we appreciate effective internal communications and free flow of
ideas, creativity and innovation, fairness, commitment, teamwork and highest
standards of professional excellence and integrity.
Equal Opportunities for All

WictroniX always committed to maintain a positive environment in workplace, free
from any discrimination in terms of gender, age, race, religion, creed or any other
criteria. We ensure equal opportunities for all in terms of recruitment, selection,
promotion, training, development and rewards.
Positive Working Environment

We strive to maintain a friendly and respectful environment at all times that
motivates employees to give their best and contribute to their full potential.
We have created an environment of trust and support within the organization to
enable everyone to work together as a team, while at the same time encourage
individuals to be innovative and creative within their own roles. Senior
Management is accessible at all times to provide guidance when required, and
encourage ideas that contribute to business performance and continuous
improvement.
We are proud to state that favorable job responsibilities, comfortable working
environment and adequate maternity benefit policies are gradually increasing the
number of female members in our WictroniX family.
Health and Safety of our Employees

Ensuring health and safety of WictroniX employees are key priorities at all times.
Keeping this in mind, WictroniX regularly arranges routine health check-up for
employees. Moreover, the company also provides hospitalization insurance
coverage to ensure medical security of its staff, as well as group Life Insurance
scheme to cover the unforeseen risk of death. Commit to maintain a work
environment that is free from discrimination or harassment stemming from race
(including color, nationality, ethnicity or origin), religion or lack of religion/belief,
creed, sex, disability, age, sexual orientation, or any other characteristics;
Work-Life Balance
Try to balance work and private life, and help others do the same.
Recognition for Hard Work
Strong Team Spirit
Ethical standards
WictroniX adheres to the highest ethical standards and considers it to be a key
business priority. The management expects employees to fully embrace statutory
compliances. Each employee is required to read and sign the Code of Ethics every
year as a sign of recurrence to the principles enshrined init. Additionally, WictroniX
encourages employees to act with integrity and spread the message of social
responsibility to the community and the world at large.

ORGANISATION DEVELOPMENT

Organization Development
WictroniX’s management possesses succession plans to provide leadership
continuity and avoid extended and costly vacancies in key positions, recognizing
that changes in management are inevitable. Succession plan is designed to
identify and prepare candidates for high-level management positions that become
vacant due to retirement, resignation, death or new business opportunities. It is
WictroniX’s policy to assess the leadership needs of the Company in a way that
ensures the selection of qualified leaders which matches its mission and goals.
- Succession Planning
- Key Resources Identification & Retention
Succession planning is intended to support and provide a framework in the

following broad areas:
 Determine pivotal positions and identify and prepare immediate back up to
deal with short-term vacancies in those positions
 Develop viable internal candidates to fill vacancies
 Project future changes in the organizational staffing needs and changing
competency requirements based on institutional goals and workforce trends
and predictions
 Develop promising leaders through comprehensive training, mentoring and
performance management programs, and facilitate individual career
development plans
 Active development of longer-term successors through ensuring their
careers progress, and by making sure they get the range of work
experiences they need for the future
 Encouraging a culture of "progression" through developing employees who
are seen as a ‘business resource’ and who share key skills, experiences and
values seen as important to the future of the business
Of the above objectives, it is the active development of a strong ‘talent pool’ for
the future which is often viewed as the most important. Increasingly, this is also
seen as vital to the attraction and retention of the ‘best’ people in WictroniX.
This plan must be able to satisfy the company’s objectives in three perspectives:
• The Organization
• Managers
• Individual Employees

Focused Group of Succession Planning in WictroniX
 Divisional Heads
 Departmental Heads
 Branch Managers
 Unit Heads
 Other Key Positions
Process followed for Succession Planning

It is obvious that the concerned Departmental/Divisional Heads are the most
accurate source of information about his/her own successors. Subsequently,
 Human Resources Department circulated a form (attached as Annexure-I)
among the concerned employees.
 The respective employee, after a thorough analysis carefully selected
his/her successor and duly completed the form for their respective
department/ division


CHAPTER 4
WORK RESPONSBLITIES TAKEN

WORK RESPONSIBILITIES During my internship at WictroniX, I was assigned
various marketing responsibilities listed below;
Market Research and Analysis:
 Conducting market research to identify trends, competitors, and customer preferences.

 Analysing data to support marketing strategies and decision-making.
 Summarizing findings in reports and presentations.
Digital Marketing Support:
 Assisting in the development and execution of digital marketing campaigns.

 Managing social media accounts and monitoring engagement metrics.
 Creating content for online platforms (social media posts, blogs, etc.).
Campaign Management:
 Supporting the planning and implementation of marketing campaigns.

 Coordinating with internal teams and external vendors for campaign execution.
 Tracking campaign performance and preparing performance reports.
Content Creation:
 Writing and editing marketing materials such as brochures, newsletters, and press
releases.
 Contributing ideas for content that aligns with brand messaging and objectives.
Event Coordination:
 Assisting in the planning and organization of promotional events and trade shows.
 Coordinating logistics, managing vendor relationships, and ensuring event success.

Customer Engagement:
 Responding to customer inquiries and feedback through various channels.

 Supporting customer relationship management initiatives to enhance customer
satisfaction.
Administrative Support:
 Providing general administrative support to the marketing team.

 Maintaining marketing databases, organizing files, and handling correspondence.
Project Assistance:
 Participating in special projects or initiatives as assigned by supervisors.

 Contributing to brainstorming sessions and team meetings with creative ideas.

CHAPTER 5
Recommendations
& Conclusion

Findings & Recommendations
1. Market Research Insights:
o Identified key market trends and shifts relevant to WictroniX target audience.
o Noted consumer preferences and behaviours through data analysis and surveys.
o Discovered emerging market opportunities or potential threats based on
competitive analysis.
2. Digital Marketing Effectiveness:
o Evaluated the performance of digital marketing campaigns across different
platforms (e.g., social media, email marketing).
o Analysed engagement metrics (click-through rates, conversion rates, etc.) to
assess campaign effectiveness.
o Identified strengths and weaknesses in current digital marketing strategies and
suggested improvements.
3. Campaign Performance and ROI:
o Assessed the impact of marketing campaigns on brand awareness and customer
acquisition.
o Measured return on investment (ROI) for various marketing initiatives.
o Analysed campaign data to understand which strategies yielded the highest ROI
and why.
4. Content Strategy and Engagement:
o Reviewed content performance across different channels (website, social media,
etc.).
o Identified the types of content that resonated most with the target audience.
o Provided insights on optimizing content strategy to improve engagement and
conversion rates.
5. Customer Feedback and Satisfaction:
o Analysed customer feedback gathered through surveys, reviews, and social
media interactions.
o Identified areas where customer satisfaction could be improved and proposed
actionable recommendations.
o Noted positive feedback trends that can be leveraged for branding and customer
retention strategies.
6. Event Effectiveness and Engagement:
o Evaluated the success of promotional events and trade shows in meeting
marketing objectives.
o Assessed attendee engagement and satisfaction levels.
o Identified opportunities to enhance event planning processes for better outcomes
in the future.
7. Internal Collaboration and Communication:
o Observed how different departments (e.g., sales, product development)
interacted with the marketing team.

o Assessed communication effectiveness and collaboration across teams for
campaign execution.
o Identified areas where improved cross-functional collaboration could enhance
overall marketing efforts.
8. Operational Efficiency and Administrative Support:
o Reviewed administrative processes and their impact on marketing workflow.
o Identified opportunities to streamline administrative tasks to improve team
productivity.
o Provided recommendations for enhancing organizational efficiency within the
marketing department.
9. Challenges and Recommendations:
o Identified challenges faced by the marketing department in achieving its
objectives.
o Proposed actionable recommendations to address these challenges and improve
overall marketing performance.

Conclusion
During my internship at WictroniX, a dynamic startup offering integrated services in
technology, finance, HR, and marketing, I have gained invaluable insights into the
intricacies of marketing operations within a fast-paced and innovative environment.
Throughout my tenure, I have actively participated in various facets of the marketing
department, contributing to both strategic initiatives and day-to-day activities.
One of the key highlights of my internship was the opportunity to engage in

comprehensive market research and analysis. Through this process, I identified
significant market trends and consumer preferences relevant to WictroniX’s diverse
service offerings. This experience not only honed my skills in data interpretation and
trend analysis but also equipped me with the ability to generate actionable insights
crucial for strategic decision-making.
Additionally, my involvement in digital marketing initiatives provided hands-on

experience in executing targeted campaigns across multiple digital platforms. By
closely monitoring campaign performance metrics, I gained a deeper understanding
of audience engagement strategies and learned to optimize content for maximum
impact. This experience was instrumental in enhancing my proficiency in digital
marketing tools and methodologies.
Furthermore, my role in supporting event coordination and customer engagement

initiatives underscored the importance of effective communication and organizational
skills in fostering positive stakeholder relationships. These experiences not only
strengthened my ability to handle customer inquiries and feedback but also
highlighted the significance of seamless collaboration across departments to achieve
common marketing objectives.
Throughout my internship, I also had the opportunity to contribute to the development

of marketing collateral, including content creation for various channels. This aspect
of my role allowed me to refine my writing skills and align messaging with
WictroniX’s brand identity, ensuring consistency and resonance with target audiences.
Looking ahead, the insights gained from my internship at WictroniX have

significantly enhanced my understanding of marketing strategies in a startup
environment. I am particularly impressed by WictroniX's commitment to innovation
and customer-centricity, which have been pivotal in shaping my professional growth
and aspirations in the field of marketing.
In conclusion, I am grateful for the opportunity to have contributed to WictroniX’s

marketing endeavours and am confident that the skills and experiences gained during

this internship will serve as a solid foundation for my future career endeavours in
marketing and beyond. I look forward to applying these insights and contributing
positively to future teams and organizations.
Reference
WictroniX website www.WictroniX.com

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WICTRONIX PRIVATE LIMITED

SUMMER INTERNSHIP REPORT ON

GUNJAN CHANDWANI (PRN- 8022043111)

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME,

THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA

PARTIAL FULFILMENT FOR THE AWARD OF THE BBA

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

Academic Year 2023-24

PERFORMA OF CERTIFICATE TO BE ISSUED BY THE

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

WE ARE A STARTUP THAT AIMS TO SOLVE THE

 WictroniX offers a comprehensive & integrated end-to-end

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

WICTRONIX IS THE PLACE WHERE IDEAS & VISION

WictroniX integrates with startups and businesses to give them a

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

IT'S NOT ABOUT WHAT WE OFFER BUT ABOUT WHAT YOU

Advanced Technology Exceptional Marketing

Legendary Business Strategy Amazing Design & Content

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

This increases efficiency and reduces

Finance & In-depth

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

THE DIFFERENCE BETWEEN ORDINARY AND

We always believe to "Go for Greatness". We know that it takes

Innovation & Creativity

Speed & Efficiency

No company wants to be sluggish in today's quick-paced world.

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

Focus on creating the X-Factor

Performing routine tasks does not make a business exceptional.

things integerated under one roof

There is always friction and inefficiency if different types of tasks

A mindset to change the "Status Quo" for the

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

WictroniX has formed strategic alliances and collaborations to

Finance & Legal Cloud Computing &

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

WE HAVE FRIENDS AND NOT ONLY CLIENTS. WE STAY WITH THEM

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

We believe that "Integration Is Incredible."

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

Industry: Integrated end-to-end execution

Products and services: Product development, technology, marketing, management,

Target market: Startups and businesses

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

Product Planning at WictroniX

BBA THE MAHARAJA UNIVERSITY OF BARODA 2023-2024

Additionally, product planning also involves continuously reviewing and improving

1. Pricing Adjustment Methods at WictroniX: