Business plan

1. Executive Summary

 Business Name: Lahore Steakhouse

 Location: Gulberg, Lahore, Pakistan
 Business Description: Lahore Steakhouse will be a high-end restaurant offering
premium quality steaks and a fine dining experience. We aim to provide an
exceptional culinary experience by combining the finest ingredients with top-notch
service.
 Mission Statement: Our mission is to become the premier destination for steak lovers
in Lahore by delivering an unparalleled dining experience with exceptional service
and the finest quality steaks.
 Vision Statement: To be recognized as the best steakhouse in Pakistan, known for
our commitment to quality, customer satisfaction, and innovative culinary excellence.
 Objectives:
o Achieve a 20% market share in the fine dining segment within the first two
years.
o Attain a 75% customer retention rate through exceptional service and quality.
o Generate a monthly revenue of PKR 2 million within the first year.
 Keys to Success:
o High-quality, locally sourced ingredients.
o Experienced and skilled chefs.
o Exceptional customer service.
o Strategic location in a high-traffic area.

2. Company Description

 Business Structure: Limited Liability Company (LLC)

 Ownership Information: Owned by [Your Name] and [Partner’s Name]
 Company History: Newly established business, set to launch in [Month, Year]
 Location and Facilities: The restaurant will be located in a prime spot in Gulberg,
Lahore, featuring a modern interior design, a seating capacity of 80, and a private
dining area for special occasions.
 Products and Services: Premium steaks, a variety of side dishes, desserts, and a
selection of beverages including non-alcoholic mocktails.

3. Market Analysis

 Industry Overview: The restaurant industry in Lahore is growing, with a rising

demand for high-quality dining experiences. The market for steak restaurants is
relatively untapped, presenting a significant opportunity.
 Target Market: Our target market includes affluent residents of Lahore, business
professionals, expatriates, and tourists seeking a premium dining experience.
  Market Research: Recent surveys indicate a growing preference for Western cuisine
among Lahore’s upper-middle and upper-class population. The steakhouse concept is
gaining popularity, with customers willing to pay a premium for quality.
 Competitive Analysis: Key competitors include international franchises and local
fine dining establishments. Lahore Steakhouse will differentiate itself through its
focus on high-quality steaks, exceptional service, and a unique dining ambiance.

4. Marketing and Sales Strategy

 Marketing Strategy:
o Launch an extensive social media campaign targeting food enthusiasts and
influencers.
o Collaborate with local food bloggers and critics for reviews and promotions.
o Offer special promotions and loyalty programs for repeat customers.
 Sales Strategy:
o Train staff to deliver personalized service, enhancing customer satisfaction
and encouraging repeat visits.
o Implement an online reservation system to streamline the booking process.
o Host special events and themed nights to attract diverse customer segments.
 Pricing Strategy: Premium pricing reflecting the high quality of our ingredients and
dining experience.
 Advertising and Promotion:
o Use targeted online advertising on platforms like Facebook, Instagram, and
Google Ads.
o Create visually appealing marketing materials highlighting our unique selling
points.

5. Organization and Management

 Organizational Structure:
o Owner/Managing Director: [Your Name]
o Head Chef: [Chef’s Name]
o Restaurant Manager: [Manager’s Name]
o Marketing Manager: [Marketing Manager’s Name]
o Service Staff: 10
 Management Team:
o [Your Name]: Over 10 years of experience in the hospitality industry.
o [Chef’s Name]: Renowned chef with experience in international cuisines.
o [Manager’s Name]: Experienced restaurant manager with a track record of
successful restaurant operations.
 Human Resources Plan: Hire and train staff with a focus on customer service
excellence and product knowledge.

6. Product Line or Services

 Product/Service Description:
o A variety of premium steaks including ribeye, filet mignon, and T-bone.
o Gourmet side dishes like truffle mashed potatoes, garlic butter mushrooms,
and grilled asparagus.
 o Desserts including chocolate lava cake and crème brûlée.
o Beverages: Non-alcoholic mocktails, fresh juices, and specialty coffees.
 Product Lifecycle: Continuous menu innovation to keep offerings fresh and exciting.
 Research and Development: Ongoing R&D to introduce new dishes and improve
existing ones based on customer feedback.
 Intellectual Property: Trademark for the restaurant’s name and logo.

7. Financial Plan

 Startup Costs:
o Renovation and interior design: PKR 10 million
o Kitchen equipment: PKR 5 million
o Initial inventory: PKR 2 million
o Marketing and promotion: PKR 1 million
o Working capital: PKR 3 million
 Revenue Projections:
o Year 1: PKR 24 million
o Year 2: PKR 30 million
o Year 3: PKR 36 million
 Expense Budget:
o Fixed costs: PKR 1 million per month (rent, utilities, salaries)
o Variable costs: 40% of revenue
 Profit and Loss Statement:
o Year 1: Revenue: PKR 24 million, Expenses: PKR 18 million, Net Profit:
PKR 6 million
o Year 2: Revenue: PKR 30 million, Expenses: PKR 21 million, Net Profit:
PKR 9 million
o Year 3: Revenue: PKR 36 million, Expenses: PKR 24 million, Net Profit:
PKR 12 million
 Cash Flow Statement:
o Positive cash flow expected within the first six months of operation.
 Break-even Analysis:
o Break-even point: PKR 2.5 million in monthly revenue.

8. Funding Request

 Funding Requirements: Total funding required: PKR 21 million.

 Funding Sources: Personal savings, bank loan, and investment from family and
friends.
 Repayment Plan: Repay bank loan within 5 years with monthly installments from
the restaurant’s revenue.

9. Appendix

 Supporting Documents:
o Resumes of key management team members.
o Detailed floor plan of the restaurant.
o Market research reports and data.
 References:
o Market data sources.
o Financial projections and assumptions.