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Insurance industry of India
Insurance industry of India
Insurance industry of India
Life insurance is not simply a business proposition. It is not just a question of mobilization of
resources for development; it is a question of citizen’s sense of security. It provides a link
between the present and the future. Today India is one of the fastest growing economies of the
world. It is now Asia's third largest economy and has made inroads into the global top 10 in
terms of Gross Domestic Product (GDP). GDP originating from the service sector recorded a
growth rate of 9.30 per cent in 2010-2011. The contours of insurance business have been
changing across the globe and rippling effect of the same can be observed in the Indian market
as well. Insurance Industry is a growth-oriented industry. The life insurance sector in India has
seen an array of changes in the past one decade. The economic scenario which emerged after
globalization, privatization and liberalization has thrown a new challenge before the insurers.
Now it has to be more competitive in order to meet the needs and demands of its customers.
With a huge population base and large untapped market, life insurance industry has a big
opportunity in India for National as well as foreign investors. The profitability of the life
insurance companies has also been changed due to change in operating activity like selling new
policies, appointment of active agents, giving commission to the agents and evaluating
maturity value. The growth of insurance business of private sector companies has been higher than
government sector
Introduction
The Life Insurance Industry in India is one of the hard-core parts of the service sector. It
plays a vital role in the economic development of our nation. It not only provides safety
against life risk for individuals but also acts as savings, financial intermediary, and promoter
of investment activities and stabilizer of financial markets. This in turn generates long- term
invertible funds for nation building and enhances standard living of the people. Financial
systems are an important element for the economic growth process, because they have a
function which provides funds for wide spreading of new technologies and accumulation of
capital funds. Developed financial systems which are effectively fulfilling the functions can
increase efficiency in addition to economic growth. These functions are such as orientation of
small deposit is owned by individuals to large investments. The investments are diversified to
reduce the risk of depositors, reducing collecting and evaluating information costs about the
projects which is applied by the specialized agencies. The life insurance sector in India has
seen an array of changes in the past one decade. The economic scenario which emerged after
globalization, privatization and liberalization has thrown a new challenge before the insurers.
Now it has to be more competitive in order to meet the needs and demands of its customers.
The reforms contributed to increase the awareness of the insuring public about the wider
range of choice of insurance products and the price offered by the competing insurers in the
market. The customers know well about their rights and remedies, availability of various
grievance redress mechanisms, progressive decontrol and detoxification of pricing of
insurance products. The technical know-how, expertise and wide experience of multinationals
that have joined with the Indian companies have revolutionized almost all aspects in the
industry
Research Methodology
By carrying out Analytical study the performance oflife insurance companies in India are
determined.
Sampling Design
Among 24 Life Insurers in India 12 life insurance companies have been selected through
Purposive sampling method. The selection method is based on the first date of incorporation
of the life insurance companies. The following table shows the list of insurance companies
selected for this study
Framework of Analysis:
Multiple Régression Analysis:
Multiple regression is a statistical process by which several variables are used to predict
another variable. The following formula was used:
R2 = 1-(1-R2)(N-1)/(N-K)
If the adjusted R2 is close to R2 the addition of any further independent variable would not
help in better prediction, when there is a wide difference, it is an indication of the need for the
inclusion of some more independent variables. Further the best subset regression was
computed by generating all the possible combinations of the selected independent variables.
The two variables model with higher R2was chosen as the best model
N \/(1+r1) )1+r2) (1+rn)—1R growth rate All the ratios are used to find out the growth rate
of variables
Suggestions
The LIC has to innovatively alter the operating models, business processes, channel
management and human resource strategy to control the operating expenses and the
combined ratios to compete with private players.
With the entry of private insurers in life insurance business, it is obvious that some
proportion of new business will go in the hands of private life insurers. At this stage
LIC is in urge to retain its customer.
In order to increase the growth rate, the insurance companies has to introduce many
new products to suit the customer needs like pension plan, special group policies, etc.
The insurance company has to concentrate on the rural areas in order to increase the
business.
The insurance companies should conduct more extensive market research before
introducing insurance products targeted at specific segments of the population so that
insurance can become more meaningful and affordable
Conclusion