VISVESVARAYA TECHNOLOGICAL UNIVERSITY

“Jnana Sangama”, Belagavi-590018.

AN INTERNSHIP (21INT68) REPORT ON

“CUSTOMER SEGMENTATION ANALYSIS USING
MACHINE LEARNING”
Submitted in partial fulfillment for the requirements of the VI Semester
degree of
Bachelor of Engineering
In
INFORMATION SCIENCE AND
ENGINEERING
Submitted by
VARSHA R (1DB16IS054)
Internship carried out
at
VTRICKS TECHNOLOGIES
Bengaluru
(Internal Guide) (External Guide)
Yashaswini D K VINAY HARITSA
Assistant professor Technical Advisor
Dept. of ISE VTRICKS Technologies.
DBIT, Bengaluru.

Department of Information Science and Engineering

DON BOSCO INSTITUTE OF TECHNOLOGY

Kumbalagodu, Mysuru Road, Bengaluru - 560074.

2023-2024
 ACKNOWLEDGEMENT

Here by I’m submitting the Internship report on “CUSTOMER SEGMENTATION ANALYSIS

USING MACHINE LEARNING”, as per the scheme of Visvesvaraya Technological University,
Belagavi.

In this connection, I would like to express my deep sense of gratitude to my beloved institution
Don Bosco Institute of Technology and also I would like to express my sincere gratitude and
indebtedness to Dr. Naghabhushana B S, Principal, DBIT, Bengaluru.

I would like to express my sincere gratitude to B. K Raghavendra, Professor & Head,

Information Science and Engineering, DBIT, Bengaluru for providing a congenial environment to
work in and carry out our project.

I would like to express my deepest sense of gratitude to my internship Coordinator Dr. Ugranada
Channabasava Associate Professor (A Section), Dr. Basavaraj G M Professor (B Section),
Mrs. Chaitra A S Assistant Professor (C Section), Department of Information Science and
Engineering for his/her constant support throughout the Internship work.

I would like to express the deepest sense of gratitude to thank my Internship Guide Mrs.
Yashaswini D K, Assistant professor, Department of Information Science and Engineering, DBIT,
Bengaluru for her constant help and support extended towards us during the internship.

Finally I’m very much thankful to all the teaching and nonteaching members of the Department
of Information Science and Engineering, my seniors, friends and my parents for their constant
encouragement, support and help throughout completion of internship report.

VARSHA R (1DB16IS054)
Date: 11th November 2019

To whomsoever it may concern.

Subject : Internship completion certificate for VARSHA.R

This is an Internship Completion Certificate for Ms. VARSHA.R

We state on record that VARSHA.R has successfully completed an internship in the role Software
Developer Intern at Vtricks Technologies , Bangalore. The internship start date was 1st July 2019
and end date is 1st August 2019 and location of this internship was at Vtricks technologies office,
Bangalore.

During this period she worked on various areas of software product development and successfully
met the objective that were set at the beginning of the project. She is dedicated and hard working,
and we wish her all the best for her future endeavours.
 DON BOSCO INSTITUTE OF TECHNOLOGY
Kumbalagodu, Bengaluru– 560 074.

DEPARTMENT OF INFORMATION SCIENCE AND ENGINEERING

CERTIFICATE

This is to certify that the Internship work entitled “CUSTOMER SEGMENTATION ANALYSIS
USING MACHINE LEARNING” is a bonafide work carried out by Varsha R (1DB16IS054), in
partial fulfillment of award of Degree of Bachelor of Engineering in Information Science and
Engineering of Visvesvaraya Technological University, Belagavi, during the academic year 2023-
2024. It is certified that all corrections/suggestions indicated for Internal Assessment have been
incorporated. The internship has been approved as it satisfies the academic requirements associated
with the degree mentioned.

Signature of guide Signature of HOD Signature of Principal

….…………………….
Mrs. Yashaswini D K
Assistant professor,
Dept. of ISE,
DBIT, Bengaluru.
….……………………. ……..………………….
B. K Raghavendra Dr.Naghabhushana B.S
Professor & Head, Principal,
Dept. of ISE, DBIT, Bengaluru.
DBIT, Bengaluru.
 DON BOSCO INSTITUTE OF TECHNOLOGY
Kumbalagodu, Bengaluru– 560 074.

I, Varsha R students of sixth semester B.E, Department of Information Science and Engineering,
Don Bosco Institute of Technology, Kumbalagodu, Bengaluru, declare that the internship work
(21INT68) entitled “CUSTOMER SEGMENTATION ANALYSIS USING MACHINE
LEARNING” has been carried out by me and submitted in partial fulfillment of the course
requirements for the award of degree in Bachelor of Engineering in Information Science and
Engineering of Visvesvaraya Technological University, Belagavi during the academic year
2023-2024. The matter embodied in this report has not been submitted to any other university or
institution for the award of any other degree or diploma.
Place: Bengaluru
Date:

VARSHA R (1DB16IS054)
 ABSTRACT

This report contains the details of the activities carried out during the internship conducted
for the one-month internship duration. The main focus of this report is Customer
Segmentation Analysis using K-means Clustering. The emergence of many business
competitors has engendered severe rivalries among competing businesses in gaining new
customers and retaining old ones. Due to the preceding, the need for exceptional customer
services becomes pertinent, notwithstanding the size of the business. Furthermore, the ability
of any business to understand each of its customers’ needs will earn it greater leverage in
providing targeted customer services and developing customized marketing programs for the
customers. This understanding can be possible through systematic customer segmentation.
Each segment comprises customers who share similar market characteristics. The ideas of
big data and machine learning have fuelled a terrific adoption of an automated approach to
customer segmentation in preference to traditional market analyses that are often inefficient
especially when the number of customers is too large. The k-means clustering algorithm is
applied for this purpose.
 CONTENTS

SL.NO CHAPTERS PG.NO

1. INTRODUCTION 1-8
1.1 About The Organization
1.2 Company Journey
1.3 Tasks In Internship
1.4 Task Performed Week Wise
1.5 Technical And Non-Technical Activities
1.6 Problem Statement
1.7 Project Work Details

2. REQUIREMENT ANALYSIS, TOOLS AND 9-11

TECHNOLOGIES
2.1 Hardware Requirements
2.2 Software Requirements
2.3 Technologies

3. DESIGN AND IMPLEMENTATION 12-13

3.1 Data Flow Diagram
3.2 Flow Chart
3.3 Functional Modules

4. OBSERVATION AND RESULTS

4.1 Snapshots 14-18

4.2 Outcomes of Internship

5. CONCLUSION 19

6. REFERENCES