HOLY ANGEL UNIVERSITY

School of Business and Accountancy

Purposive Communication (PurComm)

Group Activity: Think Pair Share: "PRINT-AD EVALUATION"

Print Advertisement #1:

Questions to Answer:

1.Assess your first overall impression.

What is intriguing or informative about it?
• It's fascinating because it catches people's attention and explains, in print form, why there is
an advertisement about saving the arctic.
The reader should be required to expend little effort to understand the ad. Ask yourself what the
big idea is?
• The main concept is that viewers of the advertisement may get inquisitive because of their
interest; they may look it up online and learn the main purpose of the advertisement; they
may participate in both the prevention and the solution.

2.Now, block out everything but the illustration.

Does it communicate the brand's strategic benefit?
• Yes, it communicates with the strategic because, the graphic itself is straight to the point
and easily to understood even in the absence of text.
Does it demonstrate; a side-by-side or a before/after?
• Yes, it does demonstrate side-by-side because the texts give out more information about
the image on the print ad.

3. Next, look at the headline by itself.

Is it readable?
• Yes, it is understandable. Even from a distance, the headline is huge and easily readable.
The headline is now more conspicuous and obvious to readers thanks to the choice of font
and colour.
Does it stand out sufficiently against the background?
• The font and colour choices, in addition to the text size, make the title stand out. To convey
emphasis, they utilized a bolder typeface and a darker colour (red), which made the
headline stand out against the light blue background and other design components.
•
4. Now, look at the headline and illustration together.
Are they compatible, do they suggest and reinforce each other?
• Yes, there is a good visual and headline combination. The pieces employed in the
advertising have a single goal and message. The title and graphic were placed in the
advertising so that they would draw attention to themselves without taking away from the
other components. Additionally, without any body copy, the headline and the picture are
both self-sufficient.
Do they communicate the basic selling idea between them, without help from the body copy?
• The advertisement's headline and illustration were succinct and direct, effectively conveying
the advertisement's advocacy and goal even in the absence of any other details or
information.

5. Finally, look at the whole ad.

Is the body copy interesting, believable, and persuasive?
• The advertisement chosen is convincing and credible even without any body copy. The
concept of the commercial is suitable for its intended audience, the typefaces and graphics
draw attention to a certain idea, and the piece may draw attention on its own without the
need for body copy.
Does the ad promise some reward for the reader's time?
• The advertisement is well-written and informative; therefore it is worth the readers' time.
Overall, the advertisement was purposefully created and executed with great design, and it
will undoubtedly draw readers in with its innovative yet educational content way.
Print Advertisement #2:

1. Assess your first overall impression,

Does it have any stopping power?
• Yes, the sample ad from Coca Cola, is captivating and truly gets the viewer’s attention. The
cheerful smile of Ms. Gloria Romero as she holds up a bottle of coke is enough to gather
the attention of anyone who views this print ad.
Is the layout simple? The reader should be required to expend little effort to understand the ad.
• The layout of the print ad is simple and straight to the point. It requires little to no effort to
fully comprehend the ad that promotes the soft drink, Coca Cola. The sense of simplicity in
promoting the product is perfectly displayed within the print ad.

2. Now, block out everything but the illustration.

Is the brand in use?
• Yes, the brand ambassador is clearly seen drinking/consuming the product in the print ad.
There is an emphasis on the product as a “refreshing drink”.
Does it show the brand? (Other than as a signature at the end of the body copy.)
• Yes, the brand is clearly seen and present in the print ad. It is not a mere logo or title of the
brand but rather a physical and tangible item that the brand ambassador is presenting.
3. Next, look at the headline by itself.
Is it readable?
• Yes, the print ad is readable and understandable. It contains a headline that is of readable
size considering that it is a print advertisement.
Does it stand out sufficiently against the background?
• Yes, the headline significantly and sufficiently stands out against the background. When a
viewer views the print ad, the headline is one of the first elements of the ad that is
noticeable.

4. Now, look at the headline and illustration together.

Do they communicate the basic selling idea between them, without help from the body copy?
• The print ad clearly communicates the selling idea of the product with the aid of a body
copy. The headline and illustration are co-related and are interdependent on each other to
understand the full message of the ad.
Is there an opportunity to make a complete sale?
• Yes, the opportunities of making sales due to the ad is foreseeable and expected. Big
brands need not to invest in extremely complicated commercials when there are print ads
that can also help in pulling sales and profit to the brand.

5. Finally, look at the whole ad.

Is the body copy interesting, believable, and persuasive?

• Yes, the print ad employs the use of captivating statements like “Even the Bubbles Taste
Better” to attract viewers and potential buyers of their soft drink. The presence of a known
actress consuming the product is also a big factor in persuading consumers.
Does the ad promise some reward for the reader’s time?
• No, the print ad does not reward much to those who view it. Rather, it assures viewers that
when they purchase their products, they are assured of a “refreshing” experience as it is
advertised. This method can also entice consumers to purchase their product to relieve and
quench the thirst that they may experience.

Accomplished by: Stephanie Nicole D. Ocampo and Earl Lorenz D. Salunga

Thank You and Laus Deo Semper!