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EMIS Insights - Poland Food Sector Report 2018_2022
EMIS Insights - Poland Food Sector Report 2018_2022
FOOD SECTOR
2018/2022
Including 5-Year Forecast
CONTENTS Mlekpol
Sokolow
01
EXECUTIVE
SUMMARY
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5
01 EXECUTIVE SUMMARY CONTENTS
Sector in Numbers
Sector Overview
The importance of the food manufacturing industry has always been crucial for the Polish economy's
history and this has not changed nowadays: in 2016, the food sector's GVA was 2.7% of Poland’s total
GVA and 2.39% of the country’s GDP, similarly to 2015. Overall, food sector output accounted for 11.3%
of the country's GDP vs. 11% in 2016. Poland has traditionally been a farming country, but it has
recently started to shift its focus to healthier and more high-technology products. In 2011-2017, food
manufacturing accounted for a stable 6%-7% share of the overall employment in industry. Poland is
the EU’s 6th biggest food producer in terms of output value and the 8th biggest agri-food exporter. It
also has the fourth largest agricultural land area in the union. The country is also the top poultry
meat and apple producer in the EU.
Entry Modes
There are no major barriers or severe regulations in the food industry in Poland, except for sanitary-
related provisions. There are 1,250 mid-sized and large enterprises in the sector along with numerous
small family businesses. Furthermore, the government has included food manufacturing among the
priorities of its economic development strategy, which is expected to help modernise the sector.
Segment Opportunities
The sustained growth of the Polish economy together with the record good conditions on the labour
market and the generous social policies all contribute to Poles' rising affluence. At the same time,
Poles are becoming increasingly curious about new foods and this demand opens up new
opportunities in the sector. However, a significant part of consumers still prefer traditional foods, but
with a focus on healthy ingredients and artisanal recipes.
Government Policy
The food sector is not overly regulated, except for the food safety issues. Regulations in the industry
are generally in line with international standards. A recent example of new regulations is the 2018 law
on trade quality of agri-food products, which requires (in line with EU directives) taking out samples
to be inspected by the Agri-Food Products Trade Quality Inspectorate.
Sector Snapshot
Poland Food
Sector
OUTPUT* SOLD
PLN 206bn PRODUCTION
Poultry: 2.69mn t PLN 225bn
EXPORTS Cured Meat Products: 0.83mn t Firms: 9+ employees
Milk: 13.87mn t
PLN 114bn Apples: 2.5mn t PLN 178bn
Export Value Firms: 49+ employees
13.4%
Share of Total Export Meat and Fish Sales: PLN 69bn
Fruit and Vegetable Sales: PLN 37bn
Dairy Products Sales: PLN 30bn
IMPORTS
PLN 79bn MARKET VALUE
Import Value PLN 190mn
9.3%
Share of Total Import
Sector Snapshot
Poland Food Sector
The food manufacturing industry's importance for the entire Polish economy remains unchanged;
indeed, its share of the country's GDP even inched up to 11.3% in 2017 from 11% a year earlier; at the
same time, the sector’s share in GVA remained unchanged y/y at 2.7% in 2016, while the share in GDP
inched up to 2.39% in 2016 from 2.37% the year earlier. These figures concern only companies
employing nine or more persons, while food production is very common among smaller, micro
enterprises. The companies with nine or more employees had a combined payroll of 391,000 in 2017,
which is up by 5,000 in annual terms. This stands for around 4.2% of all employed in economic
entities employing more than nine persons.
After falling (in annual terms) in 2014, the total output of the food industry rose in subsequent years,
reaching PLN 206bn in 2016 (up by 6.5% y/y).
Poultry meat output rose by 3.3% y/y to 2.69mn tonnes in 2017, while that of cured meat products
inched up by 0.1% y/y to 0.83mn tonnes. Domestic milk production rose by 3.4% y/y to 13.87mn tonnes
in 2017. At the same time, apple output plummeted by 30.6% y/y to 2.5mn tonnes.
The sales value of food products of companies employing nine or more persons surged by 10.6% y/y to
PLN 203.2bn in 2017, after rising by 7.5% y/y a year earlier. In the group of mid-sized and large
companies employing 49 or more persons, sales trends remained similar - 11.2% y/y growth in 2017
that followed a growth of 7.5% y/y in 2016. The same pattern can be seen in the case of Poland's GDP:
it rose by 4.6% in 2017, accelerating from the 3% growth noted in 2016. Food sales' reaching double-
digit growths is clearly a consequence of Poland's strong private consumption, which was the main
driver of GDP growth, as well as of the booming export market.
In 2017, mid-sized and large enterprises’ meat and fish sales rose even faster by 12.9% y/y to PLN
68.8bn, while the sales of fruits and vegetables were up by 6.8% y/y to PLN 36.5bn, and the sales of
milk and dairy products surged by 20.3% y/y to PLN 30.3bn.
Mid-sized and large food producers decreased slightly in number in 2017 to 1,247 entities from 1,261 a
year earlier. The share of loss making companies inched up to 15.9% in 2017 from 15.4% in 2016.
Food exports reached a record-high value of EUR 27.3bn in 2017, rising by 12.3% y/y (though a less
dynamic growth is predicted in 2018) vs an increase of 1.8% y/y in 2016. Imports were EUR 18.9bn in
2017 and their growth accelerated to 7.6% y/y in 2017 from 6.2% in 2016.
The majority of the food industry’s subsectors are dominated by a handful of large players - Animex
and Sokolow are the leaders in meat processing, Mlekovita and Mlekpol are the major players in dairy
production, and Mondelez, Ferrero, Nestle and Wedel dominate confectionery manufacturing. The
situation is different in fruit and vegetable production and processing - these markets are highly
fragmented although processing companies are bigger and, hence, less numerous.
Source: Statistics Office, Agriculture Ministry, Finance Ministry, PMR, DM PKO BP, IERiGZ
Driving Forces
Statistical base effects, rising saturation and some doubts concerning export markets are the factors
that could trim further expansion of the Polish food sector, which is nonetheless posed to remain
strong given the solid economic fundamentals and the government strategy to support increased
consumption. The country will remain a leading EU food producer and has a chance to become a main
player in some new segments, such as organic food.
External
All domestic macroeconomic indicators speak volumes about the bright prospects for the food sector
as well as virtually all other mass consumption-oriented industries. GDP growth is expected at above
4.5% in 2018 and around the 4% mark in 2019-2020. Even though investments have begun to pick up,
private consumption clearly remains the main driver of economic growth and this bodes well for the
food industry. Unemployment has reached a record low and the government is generous in its social
policies. All these factors contribute to Poles' rising income - indeed, this is one of the explicitly-
declared goals of the current government.
The higher affluence of Poles and the possibility of cheap foreign travel mean that food consumption
patterns are changing. Poles are eager to eat higher quality, healthy food, which is at the same time
more expensive, and this is an opportunity for the sector. Also, Polish food producers are starting to
produce foods that have not been popular in Poland before such as mozzarella or feta cheese.
Internal
Sustained growth of sales and earnings in the food sector pave the way for investments that are more
and more oriented towards healthy or organic foodstuffs (with organic food sales expected to grow by
20% y/y until 2030) as well as at innovative production technologies. The sector companies are
focused on processed products such as confectionery, which have a higher added value.
Exports are bound to continue to thrive as Polish food producers have proven that they can easily
adapt to the requirements of new export markets and changing consumption patterns. Growth
dynamics may decelerate, but this will only push market players to seek new markets and expand
product ranges.
Another factor that will continue to strengthen food sales is the well-developed and organised retail
trade, from hyper- and super markets through very popular discount and convenience shops to
franchise networks of local vendors.
Source: Statistics Office, Agriculture Ministry, Finance Ministry, PMR, DM PKO BP, IERiGZ, BMI
Restraining Forces
Customers’ penchant for novelties that cannot be grown or manufactured locally as well as workforce
shortages are the main two factors that can weigh down on the food sector’s performance, slightly
worsening its generally positive outlook. Also, the ban on Sunday trade, which is to be fully
implemented by 2010, may harm food sales.
External
Rising wages hamstring the growth of food producers' earnings, but are insufficient to alleviate the
Polish economy's biggest problem at present, which is workforce shortages. After more than two
million Poles have left the country to work in other EU member states, the vacancies have often been
taken by Ukrainian immigrants. The immigrants are also eager consumers, but they, or possibly also
Belarussians who are expected to follow suit, are unlikely to fill the gap left by Polish émigré waves.
Also, potential restrictions concerning trade in agri-food products - implemented in Europe or globally
- could harm Polish exporters who may find it more difficult to find new markets for their products
due to increased competition.
Another factor hamstringing food sales is the ban on Sunday trade, which is planned to be fully
implemented in 2020.
Internal
The food industry's mild but always present hindrances are price fluctuations and the shifting
consumer habits of Poles. Polish consumers are increasingly opting for a healthier lifestyle and eating
habits that could potentially affect some segments of the industry such as pork production, unless
local producers adapt to the changing consumer behaviour.
After a law severely limiting GMO production in Poland took effect in the middle of 2018, this segment
will face growing difficulties, especially as Poles dislike GMO products and their unpopularity cannot
be offset with low prices.
Source: Statistics Office, Agriculture Ministry, Finance Ministry, PMR, DM PKO BP, IERiGZ
02
SECTOR
OUTLOOK
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12
02 SECTOR OUTLOOK CONTENTS
Macroeconomic Outlook
Comments
In October 2017, IMF revised its forecasts for Poland’s economic growth in 2017 and 2018 to reach 3.8%
and 3.3%, respectively, from the April expectations of 3.4% and 3.2%. In the spring of 2018 the
expectation for the GDP growth that year was further revised upwards to 4.1%. In the short-term, IMF
expects the momentum to continue to be driven mainly by robust private consumption, aided by wage
growth, minimum wage hike and the 500+ child support programme. However, Poland’s growth in the
medium-term could be hampered by factors such as the country’s shrinking workforce, resulting from
emigration, ageing population as well as low labour force participation. Other factors likely to
negatively affect future growth pace are slowing down TFP (total factor productivity) growth, low level
of private investments and potential reduction of EU funds (essential for infrastructure projects so
far) after the current 2014-2020 programme.
Increase in labour force participation and other labour market policies are seen as essential to secure
Poland’s future high growth rate. Larger expenditure on R&D and infrastructure could also be helpful
by boosting productivity and private investment. The latter could also be boosted by reducing burdens
on start-ups and deregulating of professional services.
Source: IMF
Macroeconomic Outlook
(cont’d)
2.0
4.9
4.1 4.0 4.0
3.9 3.9
-0.6
2016 2017 2018f 2019f 2020f 2021f 2022f 2016 2017 2018f 2019f 2020f 2021f 2022f
7.2 -4.0
6.7 6.6 -50%
-1.4
6.2 -6.0
-7.9
6.2 5.7
5.9
5.7 -8.0 -0.9
-9.8
-100%
-12.0
-10.0 -1.2
-13.6
2016 2017 2018f 2019f 2020f 2021f 2022f Cur rent Account Balance, USD bn
Export Imports Cur rent Account Balance, % of GDP
Source: IMF
Economic Sentiment
90
01/2016
03/2016
05/2016
07/2016
09/2016
11/2016
01/2017
03/2017
05/2017
07/2017
09/2017
11/2017
01/2018
03/2018
05/2018
07/2018
Business Tendency Indicators Consumer Tendency Indicator
20 10
8
15 6
4
2
10
0
-2
5
-4
-6
0 -8
-10
-5 -12
01/2016
03/2016
05/2016
07/2016
09/2016
11/2016
01/2017
03/2017
05/2017
07/2017
09/2017
11/2017
01/2018
03/2018
05/2018
07/2018
01/2016
03/2016
05/2016
07/2016
09/2016
11/2016
01/2017
03/2017
05/2017
07/2017
09/2017
11/2017
01/2018
03/2018
05/2018
07/2018
Sector Outlook
Comments
Poland's strong economic growth, underpinned by buoyant consumer spending on the back of the
growing incomes (stimulated by the government’s social programme and rising wages), bodes well for
the food industry in the years to come. The output is expected to see growth between 2016 and 2022
by a total of 25% reaching PLN 245.3bn.
The growing output value should result from increased production volumes of most food categories
as well as growing prices. Strong growth in Poland's food industry should provide attractive
opportunities for local and international companies to expand their production and meet increasing
consumer spending.
As far as foreign trade is concerned, both imports and exports of the beverages and tobacco products
category should grow in the period 2017-2022. The former are expected to increase by a combined
28.86%, while the latter by over 7%. The rapid growth of imports is a sign of Poles’ growing affluence
combined with high consumption levels. Nevertheless, Poland should remain a net exporter of food
products and the country’s exports will expand into new markets (primarily the Far East and the
Middle East) aside from further strengthening its position on the EU markets.
Food Production Value, PLN mn Foreign Trade of Food and Live Animals,
PLN mn
245,283
101,210
101,895
100,196
237,131
98,820
228,978
95,493
95,174
220,825
212,673
87,947
204,520
83,270
196,368
81,419
79,337
183,197
75,403
71,470
67,536
64,618
60,094
53,995
2015 2016 2017 2018f 2019f 2020f 2021f 2022f Exports Imports
Comments
Poland should see increased output volume in most of the main food categories. Being the largest
poultry meat producer in the EU and the 4th largest pork producer, Poland is expected to capitalise on
the popularity of these products and further increase its output (mainly thanks to export sales and, to
some extent, domestic consumption). Frozen foods are a category that should see increased demand
due to changing lifestyles. Frozen sea food products will capitalise on the expected increase in fish
consumption, as Poles are still lagging behind most EU states in that category. Confectionery
products are also expected to be on the rise in terms of production with chocolate production forecast
to increase by a total of 27% between 2016 and 2022, while the combined chocolate products and
chocolate category should increase by 21% in that period. Two products that are likely to see a
downward trend are groats and semolina from wheat and yoghurt, both continuing a trend visible
prior to 2017. The former should be a victim of a focus on groats perceived as healthier (such as
buckwheat, rye and barley), while the latter’s slump results from the freeing up of milk quotas in the
EU (leading to oversupply of milk and thus dairy products) and the problems with the post-Soviet
markets for Polish exporters due to the unstable situation in Ukraine and the Russian embargo.
775.5
3,408.3
747.1
715.5
695.5
3,160.5
671.8
646.7
2,913.8
2,681.0
2,683.5
567.4
2,500.0
2,133.0
431
419
416
409
407
395
392
342
1,467
1,432
1,396
1,355
1,321
1,272
1,212
1,175
74.7
71.7
68.8
66.5
66.1
63.7
63.6
60.2
31.4
32.4
27.4
25.9
25.6
24.7
23.8
23.1
225.1
229.9
218.9
214.5
203.4
200.4
197.2
182.9
Food Products Output Value, PLN mn 183,197 196,368 204,520 212,673 220,825 228,978 237,131 245,283
Food and Live Animals Exports, PLN mn 81,419 87,947 95,174 95,493 98,820 100,196 101,210 101,895
Food and Live Animals Imports, PLN mn 53,995 60,094 64,618 67,536 71,470 75,403 79,337 83,270
Cattle and Calves Meat, thou tonnes 197.2 182.9 203.4 200.4 214.5 218.9 225.1 229.9
Pig Meat Production, thou tonnes 1,175.1 1,211.6 1,271.6 1,321.0 1,355.3 1,395.5 1,431.5 1,466.6
Poultry Meat Production, thou tonnes 2,133.0 2,500.0 2,681.0 2,683.5 2,913.8 3,160.5 3,408.3 3,681.1
Frozen Sea Fish Production, thou tonnes 60.2 63.7 63.6 66.5 66.1 68.8 71.7 74.7
Yoghurt Production, thou hl 4,063.0 3,781.0 3,596.0 3,561.6 3,469.2 3,377.8 3,243.2 3,125.1
Wheat Flour Production, thou tonnes 1,558.0 1,611.0 1,768.0 1,860.0 2,051.9 2,312.0 2,634.3 3,057.8
Rye Flour Production, thou tonnes 144.4 150.0 162.7 175.6 180.8 186.7 191.8 197.0
Chocolate Production, tonnes 231,600.0 246,100.0 247,400.0 270,341.5 279,138.3 291,688.8 301,608.3 312,548.3
Pasta Production, thou tonnes 154.6 152.8 155.3 158.3 162.3 167.0 170.8 174.9
White Sugar Production, thou tonnes 1,670.7 2,170.2 2,179.9 2,187.0 2,195.4 2,203.8 2,212.2 2,220.5
03
SECTOR
IN FOCUS
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20
03 SECTOR IN FOCUS CONTENTS
GDP, Real Value, PLN bn, current prices 1,656.9 1,719.8 1,799.4 1,858.5 1,982.1
Sold Production of Manufacture of Food Products, PLN bn, current prices* 191.9 187.8 189 203.2 224.7
Sold Production of Manufacture of Food Products, current prices, as % of GDP* 11.6 10.9 10.5 11 11.3
Sales Revenue in Manufacture of Food Products, PLN bn, current prices** 167 166.3 165.9 178.4 198.3
Sales Revenue in Manufacture of Food Products, PLN bn, current prices,** as % of GDP 10.1 9.7 9.2 9.6 10
Manufacture of Food Products: Output, PLN bn 192.8 191.4 193.5 206 n.a.
Gross Added Value in Entire Economy, PLN bn 1,470.9 1,524.9 1,596.3 1,637.5 1,743.3
Gross Added Value in Manufacture of Food Products, PLN bn 38.7 40.3 42.7 44.5 n.a.
Gross Added Value in Manufacture of Food Products, % of total GDP 2.33 2.34 2.37 2.39 n.a.
Grocery Market's Value (Sales), PLN bn 234 238 244.5 253.8 263.4
Exchange Rate (mid-rate; end-year) EUR/PLN 4.1472 4.2623 4.2615 4.424 4.1709
Exchange Rate (mid-rate; end-year) USD/PLN 3.012 3.5072 3.9011 4.1793 3.4813
NBP Reference Rate (end-year), % per annum 2.5 2 1.5 1.5 1.5
FDI Inflow in Manufacture of Food Products; Beverages and Tobacco Products, EUR mn -957.0 -28.6 548.1 958.6 n.a.
Sold Production, PLN bn, current prices* 191.9 187.8 189 203.2 224.7
Grocery Market's Value, PLN bn sales 234 238 244.5 253.8 263.4
Manufacture of Food Products: Output, PLN bn 192.8 191.4 193.5 206 n.a.
Preserved Meat and Meat Products, Value of Sold Production, PLN bn 49.5 51.7 53.9 57.8 63.6
Processed and Preserved Fruits and Vegetables, Value of Sold Production, PLN bn 12.2 12 12.5 13.8 14
Dairy Products, Value of Sold Production, PLN bn 26.1 26.3 24 24.8 29.7
Bakery and Farinaceous Products, Value of Sold Production, PLN bn 13.3 13.5 13.4 13.8 14.5
Share of Number of Enterprises with Net Profit, % of total** 85 85.4 86.3 84.7 84.1
Number of Employed, thou persons, end-period* 371 374 376 386 391
Sector Employment as % of Total Employment in Enterprise Sector* 6.5 6.5 6.4 6.4 6.2
PPI: Total Economy, % change y/y -1.3 -1.5 -2.2 -0.1 2.9
PPI: Manufacturing of Food Products, % change y/y 1 0.4 -1.2 -1.2 0.6
Production
206.0
Animal Fats,
90 95.1 97.2 110 117
Rendered, Edible
193.5
192.8
191.4
Comments
Output figures of the main product groups show where changes in consumption patterns and export
markets play the biggest role. Poultry meat output is on the rise due to both rising exports and Poles’
turning away from red meat.
The production of apples has been declining on a global scale, primarily due to weather conditions. It
is worthwhile to note, though, that all fruits as a category posted a more dramatic decline of output
than apples themselves (33.2% y/y vs. 30.6% y/y, respectively).
Significant growth has been observed in the case of wheat flour (up by 10.6% y/y in 2017), even though
Poles consume less and less bread – they simply switch to other products, perceived as healthier, such
as pasta (up by 1.7% y/y).
Sales
Vegetable and Animal Oils and Fats 3.68 4.2 4.23 3.59 3.33 3.26
Grain Mill Products, Starches 4.18 4.4 3.96 4.13 4.69 5.07
Bakery and Farinaceous Products 9.25 9.42 9.96 10.68 11.18 12.36
189.0
187.8
1.72
Sugar , Jams, Honey, Chocolate, 1.78 5.9
5.9
5.9
5.9
5.8
5.7
6
5.6
5.4
Confectionery, kg 1.83
1.76
3.7
3.7
3.6
3.6
3.6
3.5
3.5
8.24 3.4
3.4
3.4
3.4
3.3
3.3
3.3
3.2
3.2
2.9
2.9
8.59
Vegetables, kg
8.68
9.95
3.64
3.66
Fruits, kg
3.59
2000 2005 2010 2011 2012 2013 2014 2015 2016
3.43
Meat and Meat Products Milk, Eggs and Cheese
11.42
11.64 Br ead and Cer eal Products
Eggs, items
11.76
12.81
108
108
108
106
106
106
105
104
104
103
103
103
102
0.29
0.32
Fish and Seafood, kg
0.33
73.4
70.9
0.45
70.1
69.9
69.5
67.3
63.8
5.28
44.3
5.32
42.5
42.3
41.9
40.3
39.9
39.4
Meat, kg
5.27
5.57
5.67
5.88
Bakery and Cer eal Products, kg
6.06
7.01 2010 2011 2012 2013 2014 2015 2016
Grocery Market
316.1
305
294.4
284.0
273.7
263.4
253.8
238.3 244.5
233.9
2013 2014 2015 2016 2017e 2018f 2019f 2020f 2021f 2022f
Comments
The grocery market's value rose by 3.8% y/y to PLN 263.4bn in 2017 and should expand by another 3.9%
y/y to PLN 273.7bn in 2018, according to estimates of researcher PMR. It notes that the market is
highly concentrated: the top 20 players account for 67.3% of the market, the top 10 retailers control
59.1%, and the top five players hold a whopping 46.5% of the market. However, PMR still sees some
scope for further consolidation in the supermarket and small-format shop segments. Specialised
grocery shops account for about 25% of the total shopping area in Poland, while shopping centres
take up another 50% of the total.
According to forecasts of the state Institute of Agricultural and Food Economics (IERiGZ), the growth
of Poles' spending on food and beverages will continue to decelerate to 1.3% y/y in 2018 from an
estimated 1.5% y/y in 2017 and 2% y/y in 2016. In 2016-2017, the growth was stimulated largely by
additional income from the child-support scheme Family 500+, but its effects are expected to level
out due to statistical effects.
Financial Results
95.1
Global Positioning
Poland's Rankings among EU Member EU's Top Pig Meat Producers in 2017, mn
States in 2016/ 2017 tonnes
4.25
Apples Cucumbers Cereals Butter Cattle Meat
mn tonnes
EU's Top Poultry Producers in 2017, mn EU Countries with Biggest Milk Collection
tonnes in 2017, mn litres
31.97
2.34
24.65
1.83
1.65
1.53 1.54
15.19 14.3
1.33
11.65 10.65
mn litres
Source: Eurostat
Foreign Trade
27.3
24.3
23.9
biggest agri-food products manufacturer and the
21.4
20.4
18.9
8th biggest exporter (according to 2016 data). In
17.9
17.3
16.1
15.2
14.8
2017, the sector's exports reached the highest-
14.3
13.6
13.5
12.6
11.7
11.5
10.9
10.3
ever value of EUR 27.31bn, rising by 12.3% y/y. At
10.1
9.3
8.5
8.1
7.1
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
terms.
Share of Food Exports by Value, %, 2017 Share of Food Imports by Value, %, 2017
Share of Main Food Export Markets by Share of Main Food Import Source
Value, 2017 Markets by Value, 2017
Netherlands France 3%
6%
Italy 4%
Czech Rep.
5% Netherlands
8%
Czech Rep.
UK 9% 3%
Germany Germany
UK 3% 22%
24%
Prices
Food, Non-Alcoholic and Alcoholic Beverages, Tobacco 5.1 4.3 2.3 0.1 -1.1 0.8 3.6
Food and Non-Alcoholic Beverages 5.4 4.3 2 -0.9 -1.7 0.8 4.2
Alcoholic Beverages and Tobacco 3.7 4.1 3.5 3.7 1.2 0.7 1
Investments
7.3
7.05
6.76
6.51
Polish food products is consistently perceived as
high both within the country and on the growing
5.06
4.98
4.83
4.69
4.38
4.19
3.44
On the other hand, the sector witnesses intensive
3.01
3.2
2.89
2.54
2.42
investments via M&A - since the beginning of
1.75
1.71
12,588
12,138
2,068
10,755
1,134
1,062
4,716
1,031
1,001
988
2,059
958.6
505.5
418.2
197.3
165.3
143.2
4,530
6,350
4,277
2017
4,121
391
3,980
3,837
3,751
3,728
3,496
6,065
3,324
2016
3,234
386
3,102
3,022
5,867
2015
376
5,774
2014
374
5,692
2013
371
5,651
2012
371
2012 2013 2014 2015 2016 2017
Total in Enterprise Sector Manufacture of Food Products Manufacture of Food Products Total in Enterprise Sector
Comments
A total of 9,400,100 persons were employed in economic entities employing more than nine persons
at the end of March 2018, up by 2.9% y/y. At that time 67.9% of all the employed were working in the
enterprise sector (vs. 67.1% a year earlier) and the remaining 32.1% - in the state budget sphere. At the
end of Q1 2018, the total number of persons working in Poland was 16,344,000.
In manufacturing industries, the average annual employment reached 2,649,900 persons in 2017 and
was the highest since 2013.
In Q1 2018, the average monthly gross wage in the national economy amounted to PLN 4,623, up by
6.2% y/y. In 2017, wages in the food manufacturing sector rose by 7.3% y/y, while in the entire
economy, they were up by 5.4% y/y.
Wage pressures and personnel shortages, especially given retailers' expansion plans, mean that
wages in the food sector are bound to rise.
Pr ocessing and Pr eserving of Vegetable and Animal Oils and Fats 5,818
Meat and Production of Meat 94.8
Pr oducts
04
COMPETITIVE
LANDSCAPE
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35
04 COMPETITIVE LANDSCAPE CONTENTS
Polish food products. Lotte Group buys Wedel for alleged PLN 1bn.
Maspex Wadowice acquires Agros The abolishment of the milk quotas in the
Nova assets. European Union.
Highlights
Overview
Poland is currently the EU’s 6th biggest food producer with the 4th biggest agricultural land area. The
country is also the 8th biggest food exporter in the organisation. Many industry segments, especially
confectionery, have become dominated by foreign-owned companies. Food manufacturing is loosely
regulated and entry barriers in the sector are low. There are 1,250 mid-sized and large enterprises in
the sector along with numerous small family businesses.
Market Structure
Market concentration in the food industry is very high. In the majority of market segments, large
players control 80%-90% of sales, according to estimates of Polish think-tank Republican Foundation.
Those main players are chiefly foreign-owned after wide-ranging privatisation processes were carried
out by subsequent governments from the 1990s until 2015. The level of domestic capital exceeds 50%
only in three product categories and is the highest in the dairy segment at 60%.
Market Players
Maspex is one of the few large players in the sector with Polish ownership. Through its Lubella
subsidiary it is the top player in the processed plant products, rice, pasta and noodles segment. Polish
OSM Piatnica and SM Mlekovita are key players in the dairy segment, even though the biggest two in
this segment are Hochland and Unilever. The meat segment is dominated by Sokolow, which is owned
by Danish Crown, and Animex, owned by WH Group Limited. Mondelez and Ferrero are the major
players in the chocolate and confectionery segment.
Market Entry
Entry to the food industry is easy, as the sector is not particularly capital intensive or overly
regulated. However, competition is fierce and the risk of bankruptcy is higher in the food retail
segment than in food production.
Market Shares:
Baby Food, Bread, Soups
1.60
1.60
1.50
1.10
0.90
tonnes, while it rose by 1% y/y in value terms to
PLN 12.5bn. Euromonitor International expects the
market to change little, both in volume and value
terms, in its forecasts for 2018-2022.
Jeronimo La Chipita Auchan Tesco Dr Oetker Rieber
Martins Lorr aine Poland Polska Polska Polska Foods
Poles' turning to healthier and/or homemade food Polska Polska Polska
and the gradual market saturation are the
reasons for the soup segment's remaining in the Soup Market Share by Sales, 2017
doldrums. Even though this market inched up by
Polski Ogrod Profi 5.4%
1% y/y to PLN 969mn in 2017, Euromonitor 7.0%
Unilever
International upholds its forecast of a decline by Polska
Agros Nova
2.7%
an average annual of 1% in until 2022, to the level 34.6% Jeronimo
Martins
of PLN 943mn at the end of this period. In volume Polska 2.2%
terms, the segment grew by 3% y/y to 44,000 Tesco Polska
tonnes in 2017. 2.1%
Nestle Others
Polska 10.9%
35.2%
Market Shares:
Dairy Products
which includes cream, fromage frais and quark Jeronimo Martins Polska 5.6
products, grew by 3% y/y to PLN 3.9bn 2017 and
are projected to expand at CAGR of 3% in 2018- OSM Lowicz 5.2
2022 to reach PLN 4.4bn at the end of this time
Tesco Polska 4.8
frame.
Other Dairy Market Share by Sales, %, Ice Cream and Frozen Desserts Market
Share by Sales, %, 2017
2017
Market Shares:
Other Selected Segments
Chocolate Confectionery Market Share Rice, Pasta and Noodles Market Share by
by Sales, %, 2017 Sales, %, 2017
Top Companies
Comments
Three out of the top ten food companies are owned by foreign owners - Animex Foods, owned by
Danish Crown; Sokolow, owned by WH Group Limited; and Nestle. Another two are milk cooperatives -
Mlekovita and Mlekpol - that are governed by a special law on cooperatives.
Poultry firm Cedrob increased its holding in Gobarto, a major meat-processing company, in 2016 and
increased it to around 83% in early 2017, but has not yet consolidated Gobarto's revenue in its books.
In 2017, Gobarto reported consolidated revenue of PLN 1.77bn. In September 2017, Cedrob took over
another segment player – ZM Silesia.
WIG-Spożywczy (Food
Krynica Vitamin 5.94 67 -0.91 -3.64
Index)
14 Sep 2018 Konspol Group Acquisition Cargill Inc USA n.a. 100
3 Sep 2018 Ultrapharm Ltd Acquisition Finsbury Food Group Plc UK 18.97 100
Minority
3 Aug 2018 Golpasz SA Resource Partners Sp z oo Poland n.a. 18
Stake
27 July 2018 Rabat Detal Sp z oo Acquisition PPHU Specjal Poland n.a. n.a.
19 July 2018 Trec Nutrition Sp z oo Acquisition Aflofarm Farmacja Polska Sp z oo Poland 21.10 100
11 June 2018 Coffee Zone Sp z oo Acquisition Julius Meinl Industrieholding GmbH Austria n.a. n.a.
16 May 2018 Meat Production Plant in Slawa Acquisition ZPM Slawa Sp z oo Poland 6.59 100
3 April 2018 Gzella Meat Group Acquisition Sokolow SA; Danish Crown AS Poland; Denmark n.a. 100
Minority
6 March 2018 Tarczynski SA Jacek Tarczynski , Elzbieta Tarczynska Poland 5.05 13.31
Stake
20 Feb 2018 Tasomix Sp z oo Acquisition ForFarmers NV Netherlands 56.92 60
20 Dec 2017 Pollena-Aroma Sp z oo Acquisition Frutarom Industries Ltd Israel 7.20 99.96
17 Nov 2017 Bezgluten Sp z oo Acquisition Coast2Coast Investments (Pty) Ltd South Africa n.a. 100
13 Nov 2017 Unitop Group Acquisition Coast2Coast Investments (Pty) Ltd South Africa n.a. 100
2 Nov 2017 Hortex Holding SA Acquisition Mid Europa Partners LLP United Kingdom 200 100
26 Oct 2017 Profi Sp k Acquisition Coast2Coast Investments (Pty) Ltd South Africa n.a. 100
13 Oct 2017 Part of Business of Nutrico Group Acquisition Puratos Group NV Belgium n.a. 100
11 Aug 2017 Pini Group Minority Stake Smithfield Foods Inc; WH Group Ltd USA; Hong Kong n.a. 100
12 July 2017 Jednosc Sp zoo Acquisition Company manager(s) N.a. 2.31 100
10 July 2017 Melvit SA Minority Stake Polfood Group SA Poland n.a. n.a.
10 July 2017 Premium Rosa Sp z oo Acquisition Kofola CeskoSlovensko as Czech Republic n.a. 100
1 June 2017 Maga PPH Sp z oo Acquisition Salad Signature NV Belgium n.a. 100
Hamburger Pini Sp z oo; Pini Animex Foods; Smithfield Foods Inc; Poland; USA; Hong
1 June 2017 Acquisition n.a. 100
Polska Sp z oo WH Group Ltd Kong
31 Jan 2017 Nowel Sp z oo Minority Stake Credit Value Investments Sp z oo Poland 9.14 n.a.
9 9 9
6
5
Acquisition
4
82.2% Minority
252 3
Stake
Purchase
17.8%
0
73 60
17 3 2 41 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2017 2018
Poland
48.9% 50.1-100mn;
2.2%
Others
26.7%
100.1-
Belgium 0-50mn; 500mn; 2.2%
6.7% 31.1%
05
COMPANIES
IN FOCUS
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46
05 COMPANIES IN FOCUS CONTENTS
Animex Foods
5,695
4,813
American concern Smithfield Foods took over a
4,330
3,966
3,817
n.a.
n.a.
72
6
-17
-33
position in the production of branded meat
products in Poland. 2013 2014 2015 2016 2017
Animex Foods
Financial Ratios, %
9.31
5.91
3.86
-0.12
-0.97 -0.65
-0.19
-1.93 -1.11
-0.33
-2.58 -1.82
Animex History
Year Development
1990 Animex Becomes a Private Company, Purchasing Several Meat and Poultry Plants, Agricultural Companies, and Feed Factories.
2000 Smithfield Foods Expands Animex’s Hog Production and Feed Factories in Poland to Create the Agri Plus Group of Companies.
2002 Smithfield Foods Increases Holding in Animex’s Capital to 99% and Delists the Company from the WSE.
2004 Animex Acquires Morliny S.A. (and Its Brands Morliny and Krakus).
Mlekovita
4,440
took over dairy cooperatives in Zakopane in 2003,
4,114
3,881
3,883
3,503
95
70
68
53
52
Trzebownisk, and in 2014 - a cooperative in Sanok.
2013 2014 2015 2016 2017
In 2017 it completed its new powdered milk
Net Revenue Net Result
production facility in Wysokie Mazowieckie.
It is the largest milk-processing group in Central Total Assets Shareholders' Equity Net Debt
Mlekovita (cont’d)
Financial Ratios, %
10.2
9.06 9.14
8.42
7.89
7.14 7.16
6.25 6.6
4.79 4.9
4.48
2,823
165
2,724
2,596
2,582
2,476
2,390
111
78
2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
Maspex Wadowice
4.42
biggest Polish-owned companies in the country. It
4.27
is the leading player in the juices, nectars and
3.73
3.64
fruit drinks markets of Poland, the Czech Republic
3.26
and Slovakia, and also one of the biggest players
3.09
2.91
in Hungary, Romania, Bulgaria and Lithuania. It is
also a leading producer of instant drinks in CEE.
Maspex Wadowice
(cont’d)
Timeline of Acquisitions
2001 Multivita Poland Water (Multivita) Sold to Coca-Cola in 2003 to finance purchase of Lubella
Walmark's Juice
2004 Czech Rep. Juices, Nectars, Fruit Drinks (Relax) Entry into Czech and Slovak markets
Business
2005 Plusssz Vitamin Hungary Sparkling Vitamin Drinks (Plusssz) Maspex's first major foreign brand to be introduced in Poland
2012 Salatini and Capollini Romania Snack Food (Salatini and Capollini)
Mlekpol
4,020
Gorzow Wielkopolski. The majority of them are 3,245
3,216
3,197
2,980
central and western part of the country.
n.a.
n.a.
39
33
31
26
14
16
widely known milk brand in Poland), Milka and 2013 2014 2015 2016 2017
1.34
0.9
0.75
-0.26
-0.26
-0.3
-0.31
Mlekpol (cont’d)
Financial Ratios, %
3.86
3.44
2.46 2.44
2 2.2
1.81
1.73 1.66 1.28 1.66
1.31 1.21 1.17
0.88
2,323
175
107
2,214
2,212
2,187
71
64
63
2013 2014 2015 2016 2017 2013 2014 2015 2016 2017
Sokolow
3,668
processor. Danish Crown is Europe's largest meat
3,356
3,330
3,204
3,150
126
n.a.
n.a.
n.a.
Three of them are engaged in pig slaughtering
and processing. The Kolo and Tarnow plants carry 2013 2014 2015 2016 2017
out cattle slaughtering, while those in Czyzew Net Revenues Net Result
and Debica are engaged exclusively in processing.
Sokolow (cont’d)
Investments, PLN mn
118
115
113
82
n.a.
n.a.
06
REGULATORY
ENVIRONMENT
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57
06 REGULATORY ENVIRONMENT CONTENTS
Key Bodies
Agriculture Ministry
This is the government body that is most strictly related to the food industry, though more to
agricultural products than processed food products, which underlines the fact that the sector is not
overly regulated or scrutinised. The ministry’s duties related to food production include phytosanitary
certification, monitoring of plant protection and fertilising solutions, as well as GMOs and organic
products. It also supervises agri-food markets and gathers statistical data on them. Another key task
is the promotion of Polish food abroad as well as the promotion of regional food produce on domestic
markets. The ministry operates through, among others, the Foundation of Assistance Programmes for
Agriculture (FAPA), whose mission is to support actions aiming at the development of rural areas,
agriculture, agricultural markets and sectors of agricultural economy. Issues concerning food safety
are governed by the State Sanitary Inspection.
KOWR
The National Centre for Agriculture Support (KOWR) was established in September 2017. It replaced
the Agricultural Property Agency (ANR) and the Agricultural Market Agency (ARR) and took on their
respective responsibilities. ANR was a trust organisation authorised by the state treasury to perform
ownership rights in state agriculture with the obligation of taking over the property of liquidated
state-owned farms, and other agricultural real estate belonging to the state treasury. The ARR was in
charge of distributing funds to the beneficiaries under selected Common Agricultural Policy and
national schemes, promoting agri-food products in the EU and third countries and collecting,
analysing, processing and publishing information on the agri-food markets in Poland and abroad as
well as preparing forecasts for these.
Government Policy
Source: Agriculture Ministry, Office of Competition and Consumer Protection (UOKiK), Presidential Chancellery
07
MEAT & DAIRY
PRODUCTS
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60
07 MEAT & DAIRY PRODUCTS CONTENTS
Highlights
Overview
Poland has been the biggest poultry and poultry meat producer in the EU since it joined the union in
2014. It is also the second-biggest poultry exporter in the EU, the fourth-biggest producer of pork and
a very strong player on the dairy market - it has the third largest cattle stock in the EU, is the fifth-
largest cheese producer and the fourth-largest butter manufacturer. Exports, which take up around
40% of meat output, help to balance the changing food preference patterns in Poland such as the
shift from pork to poultry.
Challenges
Since 2014, Poland has been trying to cope with the African swine fever (ASF), which has a very
negative effect on pork trade. A number of non-EU partners, including Russia, have banned pork
imports from Poland.
Another challenge is consumers' shift to healthier food, which mostly translates into preferring
poultry rather than pork, but also entails preferences for higher quality dairy products, which often
means imported products. Also, Poles are cutting down on their beef consumption, mostly due to the
higher prices of beef.
Outlook
With their increasing affluence, Poles are keen on higher-quality food, which bodes well especially for
the poultry and dairy markets, but could also imply a return to beef products. Demand is strong and
rising on Poland's main export markets and, more importantly, Polish producers have adapted to
problems with exports to Russia and, to some extent, Ukraine, which means they should be more
resilient to future shocks. Thanks to sound exports, even the less popular segments such as beef are
posed for good times: in 2017, beef exports rose by over 20% y/y, with 86% of its volume sent to other
EU countries.
Main Events
§ In February 2018 the shareholders of Tarczynski, a premium red meat company, failed to pass a
resolution on withdrawing the company from the Warsaw Stock Exchange (WSE), the firm
announced in a statement. The firm's managers and founders, Elzbieta and Jacek Tarczynscy,
wanted to make the company private again, but other shareholders deemed the price they had
offered to be unsatisfactory. Thus, Tarczynski, which debuted on the WSE in 2013, remained listed
on the bourse.
§ In December 2017, red meat firm ZM Henryk Kania took over its peer Staropolskie Specjaly in
exchange for the write-off of the debt the acquired firm owned to ZM Henryk Kania, the buyer
announced. The value of the acquired company was estimated at PLN 293mn.
§ In October 2017, UK-registered FMCG company Bounty Brands Holdings Limited announced the
take-over of Profi, Poland’s prominent producer of pates and ready-to-eat soups. In 2016, Profi
generated revenues of over PLN 115mn. Bounty Brands’ previous acquisitions in Poland included
Sonko, a rice and healthy snacks business, and Stella Pack, a major manufacturer and distributor of
recycled refuse bags and other non-chemical household products.
Meat Production
Total Agricultural Output 63.34 84.48 103.11 107.5 105.34 98.64 103.36
Cattle, excluding calves 2.35 3.41 4.58 4.43 4.84 5.54 5.81
2000 2005 2010 2011 2012 2013 2014 2015 2016 2017
Animals Fats, Rendered, Edible 44.5 63.5 89.5 103 92.4 90 95.1 97.2 110 117
Poultry Meat 619 1,237 1,586 1,706 1,931 2,042 2,199 2,159 2,601 2,687
Cured Meat Products 857 756 729 780 764 767 761 735 830 831
Canned Beef and Veal Meat 28.5 20.3 54.1 59.3 65.4 66.8 64.4 65.9 69.7 63.5
77.6 78.5 79
73.4 73.6 75
71
67.5
Pork Beef Poultry Fish and Fish Products Total, incl. Giblets
Headcount Slaughter
The average procurement price of beef for the 11 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018f
months of 2017 amounted to PLN 6.3 per kg and
was up by 6.5% y/y. * headcount in June of each year
2012 2013 2014 2015 2016 2017 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018f
Poultry
3 3 0 0.27 0
0.26 0.26
2.5 0.24
3 3 0 0.23 0.03 0
2.26 0.03 0.03
0.28 0.03
1.95 2.1 0.27 0.19
2 0.24 2 0 0.03 0.08 0
1.62 0.22 0.06 0.09 0.09
0.04 0.05
2 1.34 0.18 2 0 0
0.15 0.04
1.95 2.17
1 1.78 1 0 0
1.66
1.37 0.15 0.16
1.12 0.14 0.14 0.14
1 1 0 0.11 0
1,415 178
2018f 125 2018f 8
1,260 60
30 110
1,262.9 175.7
2017 116.8 2017 7.8
1,121.6 56.6
24.5 111.3
1,148.5 168.8
2016 88.6 2016 8.2
1,025.1 47.3
34.8 113.3
957.3 148
2015 81.5 2015 7.6
849.6 36.3
26.2 104.1
804.1 135.7
2014 65.3 2014 8
714.3 37.5
24.5 90.2
668.6 121.1
2013 58.5 2013 10
587.4 39.9
22.7 71.2
Fish
2.04
2.04
1.98
than 1% y/y to 475,200 tonnes in 2018 after it
2
1.81
dropped by 4.7% y/y to 479,800 tonnes in 2017,
1.66
1.61
1.54
1.6
1.49
1.44
according to the IERiGZ. The 2017 drop was
impacted by significant, double-digit growth of
exports, with stable imports. Fish supply rose by
3.5% y/y to 495,300 tonnes in 2016, chiefly due to
the increased local catch but also due to higher
imports. Fishing in the Baltic Sea rose by 3.1% y/y
to 138,900 tonnes in 2016. At the same time,
consumption of fish and seafood in Poland rose
2013 2014 2015 2016 2017 2018f
by 3.4% y/y to 12.9 kg per capita. The production
of frozen sea fish surged by 46.8% y/y to 63,400 Exports Imports
tonnes in 2016.
H2 2014
H1 2015
H2 2015
H1 2016
H2 2016
H1 2017
H2 2017
H1 2014
H2 2014
H1 2015
H2 2015
H1 2016
H2 2016
H1 2017
H2 2017
Cattle, excluding Calves Calves Pigs Poultry Cattle, excluding Calves Calves Pigs
23.56
In the entire EU, the biggest growth of milk 2014
2.25
5.38
supplies in Q1 2018 were noted in Germany, 18.18
France, Italy and Poland.
EU28 Poland EU 13* EU15
In January-April 2018, butter production rose by 13.5% y/y to 78,000 tonnes, while cream output was
up by 9% y/y to 131,000 tonnes. Powdered milk production increased in this period by 8% y/y to 56,000
tonnes.
In the first four months of 2018, the output of fresh cheese was up by 2% y/y to 156,000 tonnes and
that of hard and ripening cheese was up by 7% y/y to 113,000 tonnes. Yoghurt production eased down
by 0.5% y/y to 125,000 tonnes.
As for the fresh cheese segment, Poland was the EU's fourth-biggest producer with a share of 13% in
the union's market in 2017. Around 20% of this production is exported.
08
PLANT-BASED
PRODUCTS
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08 PLANT-BASED PRODUCTS CONTENTS
Highlights
Overview
Poland has the fourth-largest agricultural land area in the EU and is consequently the leading
producer of many agri-foods. The country is the top producer of apples, black currant, champignons,
triticale, white cabbage, raspberries and carrots. It is the second-biggest grower of rye, oats, potatoes,
cucumbers and strawberries as well as the third-largest producer of sugar beets, wheat, rapeseed,
cauliflower, and onions. Overall, Poland is the third largest cereal producer in the EU, only behind
Germany and France.
Challenges
Poles' inclination towards a healthier diet remains the main challenge for the subsector. Demand for
high quality foods is on the rise and although these come mostly from imports, domestic producers
could also take advantage of this trend.
Competition for both export markets as well as market shares on the domestic market is also a
potential challenge. However, Polish food producers have significantly improved the quality of their
products over the last two decades and proved they are flexible enough to find new export markets.
Outlook
Polish food producers are expected to continue to expand their export markets. Domestically,
improving economic conditions and the government's social spending translate into rising
consumption, which bodes well both for the output and the quality of food products. With the rising
affluence of Poles, and the rising popularity of meat-free diets, food producers may carve out
interesting market niches.
Main Events
§ In May 2018, Lubella, a subsidiary of the biggest locally-owned food producer Maspex, launched a
new production-and-warehouse complex in Lublin, built at the cost of PLN 130mn, Maspex
announced. Since acquiring Lubella in 2003, Maspex invested over PLN 400mn in the subsidiary.
§ In April 2018, Scandinavia-based bakery producer Lantmannen Unibake, owner of the Schulstad
brand, launched in Nowa Sol its biggest bakery in Poland and the second-biggest in Europe,
grocery industry site portalspozywczy.pl reported. So far, it invested EUR 37mn in the project, while
total outlays are planned to reach EUR 75mn by the end of 2019.
§ In February 2018, Mondelez International RD&Q signed a PLN 12.35mn contract with Mostostal
Warszawa on the expansion of Mondelez's R&D centre in Bielany Wroclawskie. The centre was
launched in June 2017 as one of the group's three such units in Europe.
§ In January 2018, Turkey-based snacks producer ETi entered the Polish market with a wide range of
products, announcing plans to invest a few million euros in the country. Since deciding upon
foreign expansion in 2015, ETi has already launched a production plant and a hub for CEE in
Romania.
§ In October 2017, Continental Bakeries reached an agreement about the acquisition of Delicpol, a
cake and biscuit producer with an annual turnover of EUR 58mn and around 950 employees,
Continental Bakeries announced. The major products are jaffa cakes, sponge cakes, ginger bread
and biscuits.
Total Agricultural Output 63.34 84.48 103.11 107.5 105.34 98.64 103.36
Sugar Beets, Industrial Crops 2.09 1.65 2.23 2.98 2.34 1.73 2.67
Other Industrial Crops 1.78 3.84 4.28 4.52 4.88 4.5 4.24
Grains, 4 Basic Types 108 108 108 108 106 103 103 102 101
Vegetables 106 104 103 102 104 105 106 105 106
Fruits 44 42 46 46 47 53 54 53 54
Plant Edible Fat 21.5 21.9 22.2 22.6 23 23.4 23.7 24.1 24.5
Sugar 39.9 39.4 42.5 41.9 44.3 40.5 42.3 42.8 43.5
4.13
3.94
3.74
below 40 kg per capita in 2017 compared to 100
3.52
3.32
kg in 1981. This has been mainly caused by the
Polish consumers' growing focus on healthy food
and to bread makers’ being slow in adapting to
this trend.
0.76
0.72
1% y/y in volume terms to 2mn tonnes, while it
0.68
0.6
0.38
0.38
0.37
0.37
0.37
rose by 1% y/y in value terms to PLN 12.5bn.
Euromonitor International expects the market to 2013 2014 2015 2016 H1 2017
change little in volume and value terms in its
Bakery Goods Pasta Flour
forecasts for 2018-2022.
Wheat Flour* Foreign Trade, thou tonnes Bakery Products and Flour Output, mn
tonnes
131.44
2.62
2.3 2.37
91.74
42.98
2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016 2017
Vegetables
Vegetable Production, mn tonnes
Cabbages 1.9 1.32 0.99 1.23 1.14 0.98 1.16 0.88 1.02
Onions 0.72 0.71 0.58 0.68 0.64 0.55 0.65 0.55 0.65
Carrots 0.95 0.93 0.77 0.89 0.84 0.74 0.82 0.68 0.82
Beetroot 0.5 0.36 0.29 0.37 0.35 0.3 0.36 0.3 0.34
Cucumbers 0.36 0.26 0.25 0.3 0.28 0.25 0.27 0.22 0.26
Tomatoes 0.31 0.23 0.23 0.27 0.26 0.27 0.27 0.24 0.26
Vegetables (cont’d)
2014 2015 2016 2017 2018f 2014 2015 2016 2017 2018f
White Cabbage 13.9 14.3 10.7 12.2 12.5 White Cabbage 4.8 5.8 6.8 6.2 6.5
Carrots 9.8 10.4 7.1 8.3 8.5 Carrots 6.5 14.2 14.8 10.6 10.5
Tomatoes 75.3 77.4 70.7 64.2 68 Tomatoes 157.3 161.5 162.1 192.3 173
Fresh Vegetables in
258.3 253 268.2 249.3 255 Fresh Vegetables in Total 442.6 484.8 514.6 586.4 550
Total
Frozen Vegetables 213.2 236.5 234.9 233.6 235 Frozen Vegetables 34.7 34.8 40.6 37.2 35
Pickles 5.5 6.7 6.2 7 7 Pickles 16.1 18.6 17.9 20.5 20.5
Canned Vegetables 59 55.1 51.5 57.4 60 Canned Vegetables 55.4 61.6 61.2 58.3 56.5
Processed Vegetables in
Processed Vegetables 452 492.5 494.6 508.3 515 226.6 261.1 271.8 260.5 250
Total
The export value of fresh and processed vegetables eased down by 0.7% y/y to EUR 757.6mn in 2017,
while import value rose by 8% y/y to EUR 846.9mn, which resulted in a EUR 89.3mn negative trade
balance, up from EUR 23.6mn in 2016. The IERiGZ attributes the increase in foreign trade deficit
primarily to higher imports of most types of fresh vegetables.
The largest share of exports belonged to tomatoes, but their exports fell by 14% y/y in volume terms
to 84,000 tonnes in 2017 and by 9% y/y in value terms to EUR 64.2mn. Furthermore, Poland is a net
importer of tomatoes.
Potatoes
Domestic Crops 8.45 9.36 9.04 7.29 7.69 6.31 8.87 9.84
On-Farm Use 4.16 4.7 4.1 2.78 2.99 1.99 3.76 4.41
Market Sales 3.84 3.96 4.22 3.94 4.11 4.11 4.43 4.44
Potatoes (cont’d)
436.7 322.6
374.4 274
344 251.9
41 35.9 45
16.5 26.5 8 7.9
7.4 3.1 5.7
2014 2015 2016 2017 2018f 2014 2015 2016 2017 2018f
311.2 306.4
583.9 585
550.5 562.5 277 282.8
529.1 259.7
205.2
146.5 151.3
117 110 46.5 46.5
31 35.5 28.4
2014 2015 2016 2017 2018f 2014 2015 2016 2017 2018f
Fruit
Tree Fruit Production, thou tonnes Berry Fruit Production, thou tonnes
204.9
202.5
198.5
194.5
192.6
197
177
166.1
Total 3,526.6 3,625 3,547.1 4,070.2 2720
162.6
154.2
150.2
129.1
127.1
125.9
130
121
Apples 3,085 3,195.3 3,145.8 3,604.2 2500
100
78.3
Pears 75.7 73.7 65.8 81.5 60
16.3
12.5
10.8
15
10
Sour Cherries 188.2 176.5 174.1 194.8 70 2012 2013 2014 2015 2016 2017
Strawberries Raspberries Cur rants Gooseberries
Comments
Poland is the EU's biggest producer of apples, black currant, and raspberries as well as the second-
biggest grower of strawberries. However, apples are by far the most important product in this group.
There are two types of apple growers in Poland. The first group are gardens with total area of around
50,000 hectares or 27% of the total area of apple production with 2,000-4,000 trees per hectare. The
average garden size is 15-20 hectares. This segment's annual output is around 2mn-2.5mn apples, of
which 1.5mn-1.9mn are quality apples. There are around 3,000 producers in this segment, which boasts
high profitability.
The second group covers around 100,000 hectares or 54% of total area of apple production. The
annual crop of these farms is around 1.5mn-2mn apples, all of which are used for processing - unlike
those from the first group, which are earmarked directly for retail sales. Furthermore, procurement
prices in this segment are often lower than production costs, according to the IERiGZ, apple
production is merely additional for the 30,000 farms in the second segment.
Fruit (cont’d)
Fresh Fruit Import Value, EUR mn Fresh Fruit Export Value, EUR mn
590
135
2018f 28
2015 2016 2017 2018 16
300
602.2
134.3
2017 17.2
11.4
336.8
Bananas 246.1 252.8 282.3 290 592.3
120
2016 32.4
16.4
316.8
567.4
104.3
Citrus Fruits 345.5 377.8 382.1 380 2015 39.3
17.5
299.5
612.8
116
2014 26.2
19.4
351.6
Grapes 138.9 132.6 159.3 160
1,218.5
1,133.4
1,175
1,090.9
502.6
492.3
483.4
455.7
451.9
475
413.7
468
430
215.9
201.1
176.4
165.9
220
Apples Pears Plums Cherries Strawberries Raspberries Grapes Bananas Oranges Lemons Tangerines
2014 2.6 5.38 5.13 16.57 8.62 15.5 10.55 4.99 4.92 7.63 6.4
2015 2.74 5.45 4.58 18.88 9.47 17.82 10.91 4.91 5.05 7.31 6.58
2016 2.57 5.25 4.38 13.16 11.48 25.29 11.25 5.03 5.31 9.7 6.71
2017 3.08 6.07 7.04 17.7 13.11 30.26 11.94 4.81 5.8 7.68 7.21
Comments
Sugar beets area in 2018 amounts to around 235,000 hectares, which is a rise of 5,000 hectares y/y,
according to the IERiGZ's estimates. This, the Institute projects, should translate into output of around
15.3mn tonnes of beets, allowing to manufacture around 2.3mn tonnes of sugar. At the same time,
domestic consumption is forecast at 1.72mn tonnes, hence the need for large-scale exports.
At the same time, chocolate consumption in Poland is on the rise - it amounted to around 6.3 kg per
capita in 2016, which is nearly 30% more than in 2011, according to estimates of Bank BGZ BNP
Paribas.
Poland was the EU's fifth-biggest exporter of chocolate in 2017, with 115,300 tonnes of exports.
However, imports were still higher in 2017, at 128,100 tonnes.
1,392.5
1,428.6
1,357.7
709.7
1,380
700
464.8
432.0
321.6
310.6
311.4
304.4
320
315
250.5
206.3
363.1
327.8
323.2
390
313.1
307.1
290.8
269.9
320
300
109.9
186.9
186.9
120
115
114
226
99.3
108
83.5
76
37.2
33.3
34.1
14.8
15.5
30.2
25.6
11.2
38
32
15
678
618.1
602.7
180.8
185
167.3
160
137.7
118.5
130
190.0
186.4
168.2
166.2
62.2
56.9
53.7
65
100.3
38.3
113
50
97.8
36.4
105
47
33.6
83.6
78.8
27.6
26.4
24.4
22.6
54.6
46.1
30
44.1
25
65
21
52
50
2.9
2.6
2.9
09
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09 RETAIL CHANNELS CONTENTS
Retail Groups: Share in Market Sales in Retail Groups: Share in Shop Numbers in
2016, % of total 2016, % of total
GK Specjal 3.8% Zabka Polska 2.5%
Schwarz Group Others 61.9%
Carrefour 1%
Others
3.8%
43.4%
Auchan
Group 4.2% Carrefour 1%
Source: PMR
80.9
Groceries 82.9
83.7
Source: PMR
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