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Chapter 07 - Routine Messages
Chapter 07
Routine Messages
2. A company is announcing that employees can now be reimbursed for tuition for courses
leading to bachelor's or master's degrees. Which of the following is the BEST subject line?
A. Education Reimbursement Policy
B. New Tuition Reimbursement Program
C. Details on How You Can Be Reimbursed for Tuition for Courses Leading to Bachelor's
and Master's Degrees
D. Have You Thought About Going Back to School?
7-1
Chapter 07 - Routine Messages
3. Which of the following is the BEST reason to include reader benefits in an informative
message?
A. To show how the policy or procedure helps the reader
B. To enhance the writer's credibility
C. To surround any negatives with positive information
D. To demonstrate the writer's creativity
7-2
Chapter 07 - Routine Messages
7. A government agency is setting up training sessions for its new employees. Which of the
following is the BEST subject line?
A. Training Sessions
B. Teaching New Employees in What They Need to Know
C. New Employees' Areas of Ignorance
D. Training Sessions for New Employees
8. For a short memo answering your boss's request for last quarter's sales figures, which of the
following, if any, would be the BEST revision for the ending "Should you have any questions
regarding this matter, please feel free to call me"?
A. "Please feel free to call if you have questions."
B. "Do not hesitate to call extension 8905 if more information is needed."
C. "Feel free to call me if this information is unclear."
D. Omit the sentence.
7-3
Chapter 07 - Routine Messages
9. Which of the following would be the BEST strategy to follow in the opening paragraph of a
letter to clients announcing expanded hours?
A. Explain that the results of a recent survey indicate that a lot of people are unhappy with the
current hours.
B. State what the new hours will be and when they go into effect.
C. Apologize for still being closed on holidays.
D. Explain how the expanded hours will affect clients.
10. Which of the following statements gives the BEST advice for how the standard pattern for
routine messages should be applied?
A. Always use all five elements of the basic pattern, and present them in the order they are
given in the pattern.
B. Present each element in a separate paragraph of its own.
C. Never go over one page when using this pattern, whether writing a memo or a letter.
D. Understand the rationale behind the pattern so that you can modify it when needed.
11. When should you grant a customer's request for an adjusted price, discount, replacement,
or other benefit to resolve a complaint?
A. After you explain your own process in making the decision
B. In the very first sentence
C. In the middle of the letter, to de-emphasize the fact that you are giving in to the customer
D. In the last paragraph, so you leave the reader with a good impression
7-4
Chapter 07 - Routine Messages
12. You are writing to a physician named Mary Lee Janson. You've met her once in person
and talk to her frequently on the phone. You have always addressed her as "Dr. Janson," but
you know that she likes her close friends to call her "Mary Lee." In your letter to her, which
salutation should you use?
A. Dear Mary Lee Janson
B. Dear Mary Lee
C. Dear Dr. Janson
D. Dear Ms. Janson
14. You are writing to a new client whom you met for the first time only the previous week.
Which of the following would be the BEST complimentary close?
A. Sincerely
B. Thanks!
C. Yours respectfully
D. Looking forward to working together
7-5
Chapter 07 - Routine Messages
15. You need to send to Ms. Clark and Ms. Jones copies of a letter addressed to Mr. Smith,
but you do not wish the other two to know that a copy will be sent to Ms. Jones. What
information will your saved copy on file include?
A. Encl.: Ms. Clark; cc: Ms. Jones
B. cc: Ms. Clark
C. cc: Ms. Clark and Ms. Jones
D. cc: Ms. Clark; bcc: Ms. Jones
17. You have received a memo that has a full signature at the bottom of the page, rather than
being initialed next to the name at the top of the memo. What does this probably mean?
A. The writer is not aware of proper memo format.
B. The organization does not use conventional memo format.
C. The writer is preventing unauthorized information from being added to the memo.
D. The writer thinks that a full signature looks better than initials.
7-6
Chapter 07 - Routine Messages
20. Which of the following is the BEST explanation of where background details should go in
a routine message, and why they should be placed there?
A. Background details should be presented right in the opening, so that readers will have
enough context to understand the main point of the message
B. Background details should be presented right in the opening, to show readers that the
writer is thorough
C. Background details should be presented shortly after the opening, to provide extra
information that supports the main point of the message (which is identified in the opening)
D. Background details should be presented at the end of the message, so that readers who are
uninterested in them can easily skip them
7-7
Chapter 07 - Routine Messages
7-8
Chapter 07 - Routine Messages
24. Which of the following is a useful strategy for creating a successful electronic newsletter?
A. Be entertaining—include humorous anecdotes, popular internet memes, etc.
B. Be comprehensive—create long newsletters rather than short ones, so that each newsletter
speaks to as many readers as possible.
C. Be consistent—set up a regular delivery schedule for the newsletter, and stick to it.
D. Be artistic—make generous use of videos and multimedia.
26. Which of the following should you NOT include in a voice-mail message?
A. A directive to call you back whenever the recipient is free
B. Your name and phone number
C. Enough information for your recipient to take any necessary action
D. A summary of the purpose of your message
7-9
Chapter 07 - Routine Messages
27. Which of the following is NOT a target for social media press releases?
A. Bloggers
B. Reporters
C. Websites
D. Other social media platforms
28. Which of the following e-mail signoffs is most likely to promote a positive, professional
tone, especially if you do not know the recipient well?
A. No signoff at all—just end with your name and/or signature block
B. Thanks!
C. Regards
D. TTYL
29. Which of the following strategies is the BEST explanation of where and how to present
negative elements in a routine message?
A. Place them at the beginning, to get them out of the way and help the reader focus on the
positive throughout the rest of the message
B. Place them in the middle (so that the first and last impressions in the message remain
positive), and present them as positively as possible, but make sure they're clear
C. Leave them out entirely; they're not appropriate material for routine messages
D. Place them at the end, so that less committed readers may miss them altogether
7-10
Chapter 07 - Routine Messages
32. Reader benefits are necessary only when readers will disagree with your main point.
FALSE
7-11
Chapter 07 - Routine Messages
35. Reader benefits for a new policy should stress how the policy helps the organization.
FALSE
36. If you can't make a subject line both short and specific, it's better to make it short.
FALSE
7-12
Chapter 07 - Routine Messages
39. When summarizing a visit to a client for others in your organization to read, you should
write a chronological account.
FALSE
40. In a short routine message, the best strategy for ending the message may be to just stop.
TRUE
41. Routine messages should be very short, so that readers can process them quickly.
FALSE
42. Written confirmations of oral conversations are considered a duplication of effort and,
therefore, are rarely used in a business setting.
FALSE
7-13
Chapter 07 - Routine Messages
43. In a summary of a conversation for internal use, identify the people who were present, the
topic of discussion, decisions made, and who does what next.
TRUE
44. Research shows that when people have complaints that are quickly resolved, the majority
will still buy from the same company; however, when people have problems but don't
complain, only 9% will buy from the same company again.
TRUE
45. Document format tells your reader how caring, careful, and professional the writer is.
TRUE
7-14
Chapter 07 - Routine Messages
47. With better filters and increased security, spam is actually on the decline across the
world.
FALSE
48. Even if you call someone by his or her first name in person, letter format requires that you
use a courtesy title and the reader's last name in the salutation.
FALSE
49. When a letter runs two or more pages, letterhead stationery should be used only for the
first page.
TRUE
7-15
Chapter 07 - Routine Messages
51. In a memo with headings, the first paragraph does not have a heading.
TRUE
52. Some writers still treat e-mail messages as informal letters beginning with a salutation and
closing with a signature block.
TRUE
53. Routine messages should start by announcing any good news and summarizing the
message's main points.
TRUE
54. Professional etiquette is unimportant in texting and instant messaging because everyone
knows they're so informal.
FALSE
7-16
Chapter 07 - Routine Messages
55. News releases are sent to the media to ensure search engine and database access.
TRUE
56. Routine messages should present any negatives as positively as possible, while still being
clear about the negative.
TRUE
58. Stating that "It's our policy" is a useful way of explaining why you can't respond to a
reader's complaint in the way the reader desires.
FALSE
59. The email signoff is often a primary influence on how a reader emotionally perceives an
email.
TRUE
7-17
Chapter 07 - Routine Messages
60. Routine requests should provide background detail first, and build up to the actual request
at the end of the document.
FALSE
61. A(n) _____ goes to someone in another organization; a(n) _____ goes to someone within
your own organization.
letter; memo
Learning Objective: 07-01 Distinguish audiences and formats for letters; memos; and electronic media.
Topic: 07-01 Writing Letters, Memos, and Electronic Media
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Topic: 07-03 Formatting Letters
7-18
Chapter 07 - Routine Messages
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Topic: 07-03 Formatting Letters
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Topic: 07-03 Formatting Letters
67. A(n) _____ line tells what the letter is about; a(n) _____ line refers the reader to the
number used on previous correspondence or the order (or invoice number) that this letter is
about.
subject; reference
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Learning Objective: 07-04 List three characteristics of a good subject line.
Topic: 07-03 Formatting Letters
Topic: 07-07 Choosing Subject Lines for Routine Messages
68. _____ copies are copies of letters that are distributed to additional recipients, without
mentioning this fact on the original letter.
Blind
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Topic: 07-03 Formatting Letters
69. ___________ is a kind of e-mail scam that is based on the fact that the fraudulent e-mail
appears to come from a legitimate source.
Phishing
Learning Objective: 07-05 Describe when reader benefits are needed in routine messages.
Topic: 07-07 Choosing Subject Lines for Routine Messages
7-19
Chapter 07 - Routine Messages
70. A(n) _____________ often complements a fact sheet, and is often sent by an organization
to the media to make an announcement, with the goal of also making the announcement
newsworthy.
news release
71. A(n) _______________ is a routine message that along with another document, and that
introduces or explains what this other document is.
transmittal
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Topic: 07-03 Formatting Letters
73. ___________ is preprinted stationary with the organization's name, logo, address, and
phone number on it.
Letterhead
Learning Objective: 07-02 Explain three messages sent to readers by document format.
Topic: 07-03 Formatting Letters
74. A(n) ____________ is carefully designed with conventional format, no more than 1-2
pages long, beginning with an attention grabbing headline, and with ending contact
information.
news release
7-20
Another random document with
no related content on Scribd:
“There is Umi in his canoe with leho, e hoemi ka waa o kaua i
the shells. Let us get our canoe hope a nalowale o Umi.” A
to the rear and out of sight of kaawale laua nei mai ia Umi mai,
Umi.” When they were some olelo aku o Iwa: “E Keaau,
distance from Umi, Iwa said: maanei oe e lana ai a loaa mai
“Say, Keaau, you must float right ia’u.” Lana o Keaau, luu o Iwa, a
at this spot until I return with your hiki i ka honua o lalo, hele a hiki
shells.” Keaau therefore kept his malalo o kahi a Umi e lana nei,
canoe floating on the same spot pii keia mai lalo ae a kokoke ia
while Iwa dove down and swam Umi. E iho ana na leho mawaho
until he had reached the bottom o ka waa o Umi. E apo ae ana o
of the ocean, then walked under Iwa, lilo ia ia nei i lalo, a ke koa
water to the place where the hawele o Iwa i ke aho a paa. Luu
canoe of Umi was floating, then aku la a loaa o Keaau e lana
swam up until he was almost up ana, ea ae la me na leho. Ia wa,
to the surface; and as the shells hoi laua a pae ma Leleiwi i Hilo,
were being let down on the side noho o Keaau me Iwa ma laila.
of the canoe, Iwa grabbed them O ka Keaau hana ka holo e luu
and took them down with him to hee me ua mau leho nei, me
a large coral, there he fastened Kalokuna. Ka ka hee hana ka pii
the fish-line, then he took the a e komo ka waa, hoi i uka.
shells and swam under water
until he reached their canoe and
got into it. The two then returned
and landed at Leleiwi, in Hilo,
where they made their home.
Upon the recovery of his shells
Keaau again took up his favorite
occupation, that of squid fishing,
taking along his shells,
Kalokuna. The squids at sight of
the shells climbed and entered
the canoe until it was loaded
down when they returned to
shore.
(We will here leave Keaau and (Ma keia wahi e waiho ka olelo
let us return to Umi.) ana, a e hoi hou mahope ia
Umi.)
After the shells were taken by A lilo mai na leho ia Iwa, noho o
Iwa and the line fastened to a Umi me ka minamina, e manao
coral, Umi after a time pulled up ana he mau maoli ko na leho i
on his line, but to his surprise it lalo i ke koa. Nolaila, ku moe o
would not yield and thinking that Umi i ke kai me na waa, a me na
the line was entangled to the kanaka, noho a ai, a ia, hookahi
coral he did not wish to pull very hana he luu i na leho. Kii ia aku
strong, thinking the line would la na kanaka aho loa i ka luu. I
break and he would lose the ka luu ana ekolu kaau anana e
shells. Fearing he would lose pau, aole e hiki aku i lalo i ke
them he remained in his canoe koa i paa ai ke kaula, pela ka
all day, and that night he slept hana ana a hala he hepekoma
out at sea with his men, and for okoa. Hoouna o Umi i na kukini,
some days he lived there, while e kaapuni ia Hawaii i loaa ke
his men dove down to untangle kanaka aho loa, e pau ai ke koa i
the fish-line and thus recover the ka luu a loaa na leho. Ia kaapuni
much valued shells. Men noted ana, loaa o Iwa ma Leleiwi e pili
for being able to stay under la me Kumukahi, i waena o Puna
water a long time were sent for, a me Hilo. A lohe o Iwa i ka olelo
and these men were told to go a ka elele kukini, hai mai o Iwa,
down, but the best they could do aohe leho, he aho wale no ia e
was to go down three times forty paa ala i ke koa. Ua lilo mai na
fathoms, seven hundred and leho ia Keaau. Ma keia olelo a
twenty feet, 6 not deep enough to Iwa i ka elele, lawe ia aku la a
reach the bottom where the line mua o Umi. Ninau mai o Umi ia
was tangled. This was kept up Iwa, no na leho. Hai aku o Iwa e
for a week. Umi then sent out his like me na olelo i ka elele, a pau
runners to make a circuit of ia olelo mai o Umi. Loaa no ia oe
Hawaii to look for a man who ke kii, ae aku o Iwa. “Ae.” Hele
could stay under water long aku la o Iwa a hiki i o Keaau la,
enough to recover the shells. In ma Leleiwi.
this trip around the island of
Hawaii, Iwa was found at Leleiwi,
the point of land adjoining
Kumukahi, between Puna and
Hilo. When Iwa heard the king’s
wish through his runner, Iwa said
to him: “There are no shells at
the end of the line. The line only
is fastened to some coral in the
bottom of the ocean. The shells
have been recovered by Keaau.”
When the runner heard this he
returned to Umi taking Iwa with
him and told Umi of what he had
heard from Iwa. Umi then asked
Iwa regarding the shells and Iwa
told Umi just what the runner had
told him. At the close of the
report Umi asked Iwa: “Can you
get these shells for me if you
should go for them?” Iwa replied:
“Yes,” 7 Iwa then journeyed back
to the home of Keaau in Leleiwi.
(We will here speak a few words (Maanei kakou e luaana iki iho ai
relating to the axe and how it no na olelo e pili ana i ke koi, a
was kept by its guards.) me na hana a na kiai.)
After Umi had told Iwa what he A pau ka olelo ana a Umi me
wanted, the sun was past the Iwa, aui ka la. Hele mai la o Iwa,
meridian. Iwa did not, however, a ahiahi poeleele, hiki i Puuepa,
wait for further directions but holo o Iwa me ke kahea ana e
started out on his way to Waipio. like me ka luna holo mau
Just before dusk he arrived at mamua aku, me ka oloa i ka
Puuepa and immediately started lima. A hiki i Puaahuku, he pali
running and crying out like the ia e kiei ana ia Waipio. Ma keia
king’s crier with a flag in his kahea ana a Iwa, moe na
hand. He continued running until kanaka a me ka luna mua, ala
he reached the cliff of Puaahuku, no make, hele no make. Nolaila,
looking down into Waipio. In oia nei wale no ke kanaka hele.
calling out the way he did, the O na kanaka a pau, ke manao
crier, whose duty it was to make nei no o ka luna mua. No ka
the cry, was forced to go to sleep mea, aohe wahi lilo, oia okoa no,
like the rest of the people, for to na kino, na oloa, na leo, na
get up and go about meant mama.
death. Because of this Iwa was
the only one about, all the
people believed it was the usual
crier and the crier himself
believed that the king had
appointed some one else to take
his place. Furthermore the
people could not recognize any
difference; the build was the
same, the flag looked the same,
the voice sounded the same and
the speed in running was the
same.
Iwa continued running from the Holo aku la o Iwa mai luna o ka
top of the cliff down to the temple pali a ka heiau o Pakaalana,
of Pakaalana 11 and then he kahea aku la: “Ke moe nei no
called out: “Are you two still olua?” “O,” pela mai na luahine,
asleep?” The old women replied: “aole maua i moe, ke ala aku nei
“No, we [292]are not asleep, we no.” [293]Olelo malie aku o Iwa:
are still awake.” Iwa then asked “Auhea kahi koi e haha aku
quietly: “Where is the axe? Let wau?” “Eia no,” wahi a na
me feel of it.” “Here it is,” luahine. “E neenee mai olua a
answered the old women. “You kokoke i launa aku kuu lima, o
must come nearer so that I can ka haha wale aku ka!” Ia nee
touch it with my hand. I just want ana mai a na luahine a kokoke
to feel of it.” When the old loaa pono aku la ke koi i ko ianei
women drew nearer to Iwa, he mau lima, e huki mai ana keia
reached out and pulled at the lilo. Kahea na luahine: “He aihue
axe, getting it away from them. ka keia e! Ua lilo ke koi a ke ’lii
The old women then called out: e! Make maua e! Kai no he
“Here is a thief! The king’s axe is kanaka pono keia e!” Lohe na
gone! We are killed! We had mea a pau, ala mai la alualu.
thought this was a good man!” Kahea na luahine, kau o Iwa i
When the people heard this, they luna o Puaahuku me ke koi. Hiki
all got up and gave chase. When ka hahai i laila, hele ana o Iwa i
the old women made the first Mahiki, pela no ka holo ana a
outcry, Iwa had reached the top hiki o Iwa i Puuepa. Hiki ka
of Puaahuku with the axe in hahai i laila, hele ana o Iwa i
hand. When the pursuers Puako. Alaila, pau ka hahai, pau
reached there he had reached mai la ke kapu, hoi aku la o Iwa
Mahiki. This chase was kept up a hiki i Kona, moe a ao, a hiki i
until Iwa reached Puuepa. When ka wa ai o Umi, noho ana o Iwa,
those in pursuit reached this a ike o Umi ia Iwa. Hoomaoe
place, he was at Puako. They mai la: “Aole no paha e loaa ia
therefore gave up the chase as oe kuu wahi koi?” I aku o Iwa:
the country beyond that place “Pela, aka, e nana mai oe, oia
was outside of the kapued area, paha nei, aole paha?” A ike o
while Iwa continued on until he Umi, olelo mai la: “Ka!
arrived in Kona. He then slept Kupanaha, e kuhi ana au aole e
until daylight the next day. When loaa ia oe, eia ka e loaa ana,
it was about time for Umi to have akamai oe.” Olelo hou mai o Umi
his morning meal, Iwa went up to ia Iwa: “Eia ko’u manao ia oe, e
him. When Umi saw Iwa he aho e hoao oe me ka’u poe
asked jokingly: “I don’t think you aihue eono. Elua hale, aia i ka
have been able to get my axe.” piha i ka po hookahi; hookahi ou,
Iwa then replied: “Perhaps not, hookahi o lakou. Ina i piha ole
but I want you to look at this axe kou hale, make oe, a pela hoi
and see if it is not yours.” When lakou.” “Ae,” aku o Iwa, “heaha
Umi saw it, he said: “How la hoi, o ko lakou hale no ke
strange! I thought you never piha, he nui lakou, a o e piha
would be able to get it; but here ko’u, he hookahi.”
you have gotten it. You are
smart.” After this Umi said to
Iwa: “Here is my thought
regarding you. I want you to try
with my six best thieves. There
are two houses to be filled in one
night, one for you and one for
them. If you will not be able to fill
yours first, you will be killed; so
shall it be with the others.” Iwa
then replied: “Yes, no doubt the
others will fill theirs first for there
are six of them. Mine will not be
filled because I am alone.”
Punia at the Lobster Cave Finds Ike Punia oiai ma ka Lua Ula i ka
the Sharks Asleep.—Cunningly Moe o na Mano.—Me ke Akamai
He Causes the Death of Ten.— Make Umi Iaia.—Koe o Kaialeale
Kaialeale the King Shark Alone ke ’Lii Mano.—Olelo Maalea
Left.—Punia Traps It to Enter Punia i wahi e Komo ai i ka Opu.
Its Stomach.—Propping Its —I ka Hamama ana, Hoa Oia ia
Jaws Open He Fires Its Inwards. Loko me ke Ahi.—Oweli ka Mano
—The Shark Gets Weak and a Ohule o Punia.—Hui Punia me
Punia Bald-headed.—Stranded na Uhane Lapu.—Alakai Ia i ko
on a Sand Shore, the Shark is Lakou Make iloko O ka Wai, koe
Cut Open.—Punia Meets a Hookahi.
Number of Ghosts.—He Traps
Them to Their Death in the
Water, Till One Only Is Left.
When the people saw this great Ike mai la na kanaka i keia mea
thing they came to look at it, and nui, hele mai la e nana, a lohe o
as they gathered around the Punia, kahea ae: “E akahele iho
shark, Punia heard the people i ke kanaka o pepehi iho.” Hele
talking, so he called out: “Be mai la na kanaka me ka pahoa,
careful or you will kill me.” The kakaha i ka opu o ka mano.
people then took out their Puka ae la o Punia aohe lauoho,
wooden knives 5 and cut the ua hulu ole.
shark open. Punia then came
out. He was without any hair,
being completely bald.
This was the only place where No ku ’kua. O kahi kanaka iho la
there were any people, all the no ia, he ’kua wale mai no ma
rest of the place round about Keaukaha a me uka ae.
Keaukaha was inhabited by
ghosts.
After Punia got out of the shark Hele mai la o Punia ma ia wahi
he proceeded on his way and mai, a ike mai la i keia poe akua
saw several ghosts with nets all e hikii pohaku upena kuu ana i
busy tying on stones for sinkers ka lae kahakai. Pea ae la na
to the bottom of the nets; this lima o Punia i ke kua, a uwe helu
place was near the beach. At mai la i kahi a laua e lawaia ai
sight of the ghosts he placed his me ka makuakane. He
hands at his back and began hoopunipuni keia hana a Punia i
wailing and recounting in a chant ke ’kua, i pakele ia i ka make.
the different places where he
used to go fishing with his father.
In this Punia was trying to
deceive the ghosts in order to
save himself.
At the sound of the wailing one I loko o keia hana a Punia, lohe
of the ghosts heard it and so kekahi mau akua, a olelo aku i
spoke to some of the others: “I ka nui o ke ’kua: “He leo hoi keia
hear a voice as though wailing. e uwe nei, eia la ke helu mai nei
There it is recounting the places i kahi a laua e noho ai me ka
where he used to live with his makuakane.” Olelo aku kekahi
father.” One of the ghosts akua: “He wi makani paha, a i
replied: “It must be the sound of ole ia, he keu pueo.” Olelo mai
the wind or else it is the hooting kekahi: “E hoolohe hou kakou i