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Vision and
Calculation
Economics from
China’s Perspective
Sheng Hong
Vision and Calculation
Sheng Hong
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
Nature Singapore Pte Ltd. 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the
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The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore
189721, Singapore
Preface to Vision and Calculation
As an author who has published several books, I have always felt that pub-
lishing books is amazing. Suddenly one day, a person will say to you, “I
read a book of yours many years ago, and it had a great impact on me.” In
reality, this situation is very rare. More often, you do not know who reads
your book and what impact it had on him or her. For instance, I have read
the books of the human sages. They have passed away and do not know
what kind of impact they have had on me, how they have inspired my
thinking, and how I wrote out those inspired thoughts and shared them
with others. However, this is the mysterious mechanism of the develop-
ment of human culture.
This book, Vision and Calculation, is a collection of my papers. The
papers were originally written in Chinese, and now they have been col-
lected and published in English. Although I have published several books
in English, they have all been research reports for the Unirule Institute of
Economics. It is only because I am the leader of the research team and the
main writer that I use my name and the name of the collaborator as the
authors’ names for those reports. However, this book is composed of all
of my own papers. This gives me the feeling of facing my English readers
directly. I will not know who reads my book or what magical results it will
have for them. However, I feel obliged to make it easier for my English
readers. Therefore, herein, I’d like to introduce my own academic and
cultural background and explain what I think ordinary English readers
may find difficult.
The title of this book, taken from one of the articles, is called “Vision
and Calculation.” Economics has always posited that people are rational
v
vi PREFACE TO VISION AND CALCULATION
economic people and that they will make rational judgments through
cost-benefit comparisons. However, we often see irrational behavior. In
2010, a sensational event occurred in China. A young man, Yao Jiaxin,
hurt a woman while he was driving. Instead of saving her, he killed her
with a knife. This, of course, was morally reprehensible. Nevertheless,
from an economic point of view, it was also wrong according to rational
calculation. Yao Jiaxin’s reason for killing the woman was that the injured
women would pester him. Nonetheless, there was a high probability of his
crime being uncovered by police and of him being sentenced to death.
There have been many explanations given in psychology and economics
about calculation errors. My explanation is that the calculation is wrong
because of the limited field of vision. A person’s calculations depend on
the information that he or she obtains. The more comprehensive the
information, the more accurate the calculation. Additionally, the amount
or comprehensiveness of the information depends on the field of vision.
The larger the field of vision of space and time, the more abundant and
comprehensive the information and the more accurate the calculation. In
this regard, I quote a Chinese idiom that says, “The mantis stalks the
cicada, unaware of the oriole behind.” This idiom comes from a story
from the Spring and Autumn period (770–221 BC). The story tells that
the King of Wu wanted to attack the state of Chu and refused to listen to
criticism. At this time, a young man went several times to the garden
behind the palace with a slingshot. The King of Wu asked him curiously
what he was doing. The boy said, “I saw a cicada chirping in the tree, but
it did not know that there was a mantis behind it; the mantis wanted to
catch the cicada, but it did not know that there was an oriole behind it;
and the oriole wanted to eat the mantis, but it did not know that I wanted
to shoot it down with a slingshot.” After hearing this, King of Wu decided
not to attack Chu. This story vividly illustrates the importance of vision to
calculation.
Therefore, why are people (let alone other creatures) limited in their
field of vision? The first reason is that it takes attention resources to observe
and pay attention to external things, and natural evolution makes crea-
tures save their resources as much as possible. For most of the millions of
years of evolution, humans were hunter-gatherers. They only needed to
pay attention to the range of a few hundreds of meters and the current
time. Beyond this range, the direct threat to their survival was greatly
diminished. Thus, applying more observation and attention was a waste of
scarce attention resources. Thus, nature automatically limits human
PREFACE TO VISION AND CALCULATION vii
attention to a smaller area. The second reason that people are limited in
their field of visions is that when people and other creatures find a benefi-
cial target (such as prey), they are more likely to focus on this target and
automatically ignore other targets. This is what I call a “win a little game,
lose a big game” mistake. However, with the rapid development of human
civilization in the most recent thousands of years, the cooperation between
human beings has made the factors that affect a person’s costs or benefits
far beyond his or her physiological field of vision, which may be at the
other end of the earth or in another period of time. This requires that
people’s vision extend beyond the past. Nevertheless, when the psycho-
logical structure cannot be quickly evolved and adjusted, overcoming the
mistakes of having too small of a vision depends on learning, education,
religion, and other cultural traditions.
The subtitle of this book is Economics from the Viewpoint of China. I
think there are two difficulties for ordinary English readers. The first is
“economics,” and the second is “China.” Regarding the difficulty of
understanding “economics,” my book can be regarded as a collection of
economics papers. Because my academic major is economics, I am myself
an economist. Generally, economics is not hard to read, but I have included
some papers herein that contain many mathematical formulas and geo-
metric charts. Their interpretation will not be a problem for readers with
an economics background, but they may bring difficulties to ordinary
readers. However, I would like to say that these formulas and charts are
not the most important part of these papers. If you find it difficult to inter-
pret them, you can skip them and only look at nonmathematical parts and
conclusions. I included mathematics in this book mainly because I was
influenced by some examples of neoclassical economics and because my
research at the Unirule Institute of Economics required the inclusions of
some numbers to express judgment and persuade readers; thus, I devel-
oped a slight habit of using mathematics.
As an economist, I can be regarded as an economic liberalist. My aca-
demic background is mainly in new institutional economics. I think that I
inherited the tradition ranging from Adam Smith to Friedrich Hayek. I
can still remember the excitement of reading Hayek for the first time. To
date, I am still studying Hayek’s Law, Legislation and Liberty. Obviously,
there is no mathematical formula in Hayek’s book. The so-called new
institutional economics refer to the economics tradition created by Ronald
Coase. In the late 1980s, I read Coase’s “The Nature of the Firm” and
“The Problem of Social Cost.” I not only applauded his theoretical insights
viii PREFACE TO VISION AND CALCULATION
but also clearly realized how powerful his theory is in explaining and the
practical value of the market-oriented reform in China at that time. I later
corresponded with Professor Coase and edited and organized the transla-
tion of his selected work The Firm, the Market and the Law. When we
heard that Professor Coase had won the Nobel Prize in economics in
1991, the Chinese version of the selected work had just been published.
In 1993, I was invited by Professor Coase to be a visiting scholar at the
University of Chicago Law School. For half a year, I had discussions with
Professor Coase almost every week. I had read Professor Coase’s main
articles before I went to Chicago, so what I learned while I was there was
more about his thinking methods and academic style. Regarding his think-
ing methods, he urged me to pay attention to experience and oppose
“blackboard economics.” He once took me to the Chicago Board of
Trade to see trading scenes and told me to “learn the real world.”
Regarding his academic style, he encouraged me to form academic con-
cepts and theories by using communication and argument. For example,
when I asked him to define “institutions,” he said that the definition
should be formed by the interaction and competition of different defini-
tions. Additionally, he had excellent intuition and the proper judgment of
unfamiliar things. He did not come to China, but when we talked about
China’s rural reform, he said that China’s success was due to the fact that
there were still families remaining after the dissolution of the people’s
communes, while Russia’s failure in a similar reform was due to there
being only individuals left after the dissolution of the collective farms.
Then, I did not see Professor Coase for 14 years. In 2008, he proposed
to hold an academic conference on China’s 30 years of reform and open-
ing up at the University of Chicago. He used his Nobel Prize to fund the
conference attendance of dozens of Chinese economists, entrepreneurs,
and officials, and he invited me to attend. “To struggle for China is to
struggle for the world,” he said in his closing speech. In 2010, Professor
Coase organized another academic conference in Chicago. This time, he
did not need to fund the travel of the Chinese attendants. On December
29, 2010, to celebrate his 100th birthday, we held a large-scale academic
conference in Beijing called “Coase and China” and invited Professor
Coase to give a speech via the Internet. “Just as China has Confucius,
Britain has Adam Smith,” he said. In 2013, while he was planning to visit
China, he unfortunately fell ill and died. I cannot help but feel sorry for
him when I think that he once said, “I intend to set sail once again to find
PREFACE TO VISION AND CALCULATION ix
the route to China, and if this time all I do is to discover America, I won’t
be disappointed.”
Professor Coase founded two schools of thought by himself. In the
field of law, it is called “law and economics,” while in the field of econom-
ics, it is called “new institutional economics.” I am an economist, so I am
closer to the new institutional economists, such as Professor Douglas
North. His Structure and Change in Economic History helped me to
understand Coase’s theory. Professor North visited China many times,
and he also attended the Chicago conferences organized by Professor
Coase in 2008 and 2010. Therefore, I have had many opportunities to
meet and discuss with Professor North. The other new institutional econ-
omist to whom I am close is Professor Harold Demsez, who, either
together with Professor Armen Alchian or independently, published papers
on property rights, which are important classics through which we can
understand the theory of property rights. When I met Professor Demsez
in Chicago in 2008, he was a humorous old man. In addition, I heard
Oliver Williamson’s lecture on “transaction cost economics” at the
Institute of Industrial Economics at the Chinese Academy of Social
Sciences in 1988. Another person I should mention is Steven Cheung.
Compared to Coase, in terms of age, he is a next-generation scholar.
However, his contributions and influence are so great that he could inspire
Coase himself, as well as North and others. More importantly, he is
Chinese. Cheung introduced new institutional economics to China and
attracted the attention of new institutional economists to China. I first
read his paper “The Contractual Nature of the Firm,” and then later, I
read his doctoral dissertation The Theory of Share Tenancy and his other
early papers. I increasingly feel that his theory is one that can explain the
Chinese phenomenon better by using new institutional economics.
Therefore, it can also be said that my economics papers are mainly
those of new institutional economics. For example, “When Public Goods
Become Private Goods” is a chapter that further studies the theory of
property rights. In 2002, when I was commissioned by the Ministry of
Water Resources to study water rights, I found that the default allocation
principle of river water resources in traditional China is that whoever has
the ability to dig the canal has the right to the water. However, in modern
society, the cost of digging canals has greatly decreased, and there is no
water distribution rule established for rivers. In fact, all regions compete
for water resources by digging canals, which is known as the “upstream
first” principle; this approach resulted in the total reservoir capacity of the
x PREFACE TO VISION AND CALCULATION
middle and upper reaches of the Yellow River exceeding the annual runoff
of the Yellow River, which, in turn, resulted in the scarcity of water
resources in the Yellow River Basin as a whole. Thus, the Yellow River was
cut off for several years. I think that when the cost of obtaining a certain
resource is quite high, it may not be a scarce resource because scarcity
means that the demand is greater than the supply. What determines
demand is not only the scarcity of resources themselves but also the cost
of their acquisition. Thus, when the cost of obtaining resources is lower
than a certain extent, the resources that are not scarce will become scarce.
Only when resources are scarce is it necessary to establish property rights.
Therefore, with the development of technology, it seems necessary to
establish water rights for water resources without original property rights.
The institution of property rights is related to the physical characteris-
tics of resources. Water is a liquid that flows and is boundary-changeable.
To establish property rights, it is more difficult to define the physical
boundaries of water than it is those of solid objects. From solid to liquid
to gas, to sound, to landscape, and to intangible assets, such as digitality
and creativity, they can be considered as a continuous pedigree. An effec-
tive property right, first of all, must be “held” by its owner and then must
be “exclusive.” However, if you want to hold this right, you have to pay
the cost or the “exclusive cost.” The physical characteristics of a resource
will affect its exclusive cost. A liquid is more difficult to hold than a solid,
and a gas is more difficult to hold than a liquid. Only when a solid con-
tainer, such as a reservoir, a bottle, or a balloon, has been created can a
liquid or gas be effectively held. Regarding idea-related products, due to
the development of printing and the Internet, it is difficult to define their
physical boundaries, which can only be protected by an artificial property
right system, that is, the intellectual property system. Thus, the concrete
form of the institution of property rights, in a dimension, is related to the
physical characteristics of resources.
Regarding the difficulty of understanding “China,” I include several
aspects. The first aspect is China’s reform and opening up. This is the field
in which I have invested much energy in the past years, and I think it is
also the focus of my English readers. The second aspect is the history of
China, especially the economic history. Understanding this is necessary to
understanding China, including modern China. The third aspect is
Chinese culture. This is an important aspect of understanding why Chinese
people think in the ways that they do and why China is different from the
English-speaking world. The fourth aspect focuses on the problems
PREFACE TO VISION AND CALCULATION xi
the Chinese tradition, they believe that nothing is right in China, that is,
“everything is inferior to other nations.” This naturally includes the insti-
tution of land property rights. In my article “How Should the Institutions
Change?,” I noted that China has had a formed institution of land-free
sale since at least the Han Dynasty. After the Song Dynasty, and until the
Ming and Qing Dynasties and the Republic of China, the land property
rights institution became increasingly mature, forming permanent ten-
ancy. Regarding the permanent tenancy, I made a more detailed discussion
of this concept in another chapter, “The Economic Nature of the
Permanent Tenancy.” The right of permanent tenancy not only refers to
the forever tenancy right but also includes some property rights. This is
the inevitable result of permanent tenancy and fixed land rent. Therefore,
the land property right can be divided into two levels, namely, the surface
land right and the undersurface land right. Moreover, these two types of
rights are both independent and complete property rights. When either of
them is sold to a third party, the consent of the other party is not required.
It is strange that this kind of perfect land system, which is close to text-
book, has been the object of Chinese Revolution since modern times.
Why is this so? I have made a preliminary discussion in the article “How
Should the Institutions Change?” Advocates of the Agrarian Revolution
believed that the land was too concentrated at that time. For example,
Mao Zedong thought that approximately 70–80% of the land was concen-
trated in the hands of landlords. However, later researchers posited that he
also regarded public land as land owned by the landlords, so he thus over-
estimated the land concentration. Du Runsheng, another Communist,
thinks that the land concentration is only 40%. Zhao Gang’s research
notes that the Gini coefficient of the land distribution in the period of the
Republic of China is only 0.3–0.5. If the surface land right is also regarded
as a property land right, then the land distribution is more average. The
second accusation of the advocates of the Agrarian Revolution is that the
landlords seriously exploited the peasants. However, this was also denied
by later research. For example, Gao Wangling’s research notes that since
the Ming and Qing Dynasties, the paid-in-rent ratio had been continu-
ously reduced from 80–90% to 50–60% in 250 years because the landlords
did not have the compulsory means to collect the land rent, and the gov-
ernment did not intend to help the landlords collect the rent. Therefore,
the nominal rent rate had been adjusted downward several times.
In “How Should the Institutions Change?,” I also compared the land
institutions and their changes in England. In the period of the Industrial
xiv PREFACE TO VISION AND CALCULATION
Revolution, Britain’s land system was still the land tenure system estab-
lished by William the Conqueror. If a person wanted to buy a piece of land
from a peasant, he had to replace the peasant’s serfdom status and be loyal
to the Lord when he received the land; thus, a land transaction costs
3–5 years of land revenue. Therefore, the land resource reallocation at that
time mainly depended on land leasing with convenient procedures, thus
completing the transfer of land resources to industries and cities during
the Industrial Revolution. In China, the Agrarian Revolution deprived
landlords of their land by violence. After land was distributed to the peas-
ants, it was then concentrated in the hands of the government through
collectivization. The Agrarian Revolution destroyed the better allocation
between the land and the farmers, and because the people’s communes
were allocated agricultural resources by the government; thus, there was
no incentive. Consequently, from 1952 to 1978, China’s agricultural
labor productivity never exceeded that of the 13th year of Guangxu
(1887), and the year of the most severe famine in three years (1961) was
only 67% as productive as that of the 13th year of Guangxu; additionally,
this period did not promote industrialization or urbanization. This com-
parison tells us that China’s mistake was not only the wrong judgment
regarding the nature of the land institutions but also the mistake of the
format of the institutional change, that is, the institutional change pro-
moted by violence.
Thus, even if the direction of a reform is correct, the key factor for the
success of that reform is whether it can take a peaceful form. This is exactly
what happened when China began its reform and opening up in 1978.
After three years of famine, Mao Zedong made a small concession, that is,
he allowed farmers to have a small amount of private land. Later, it was
found that the yield per mu of the private plots was four, five, or even ten
times that of the collective lands. This was clearly the result of the incen-
tive. This message was brought to the top of the Communist Party by Du
Runsheng, who later became known as the father of China’s rural reform.
The choice the officials faced at that time was whether they could change
the so-called collective land into private land. If the property rights institu-
tion should be changed, then the law should be changed. The ideological
inertia formed in the Mao era made China not have the political condi-
tions to change the law at that time. Later, the actual choice made was a
“land household contract system.” The implementation results were obvi-
ous to all. From 1978 to 1988, China’s agricultural output value increased
by an average of 15% per year. Interestingly, the success of this institutional
PREFACE TO VISION AND CALCULATION xv
tariff-low tax-high land price area. The local government’s finance mainly
depends on the income from land leases. If an economic agent is both the
landowner and the tax collector, there will be some substitution made
between rent and tax. A low tax rate means a high rent rate. If the county
governments in mainland China have both land rights and tax power, it is
a reasonable choice for them to reduce the land price and seek taxes.
However, Professor Steven Cheung has made a small mistake here, that is,
according to the constitution, rural land is not owned by the government,
and the low-cost land provided by the county government to enterprises
has been seized from the hands of farmers by force. When the property
rights institution is destroyed, the price of land is distorted, and his theory
appears as a miscalculation.
The other two important phenomena leading to China’s miracle are
the emergence of specialized markets and urbanization. I have discussed
these phenomena in two chapters, “The Economic Logic of Specialized
Markets” and “Transactions and Cities.” The specialized market is espe-
cially developed in Zhejiang Province. I have been to Haining’s leather
clothing market, Taizhou’s plastic small furniture market, Yongjia’s
bridgehead button market, Liushi’s electrical appliance market, and the
like, which are all specialized markets covering the whole country of
China; the market radius of Yiwu’s small commodity market extends
beyond China’s borders. Why can specialized markets exist? It is because a
specialized market is specialized in selling a certain kind of good, so that
various designs, styles, varieties, and brands of this kind of good can be
sold in one market. This will bring consumers the utility of variety, that is
to say, the selection range of commodities will be increased so that they
can be closer to the consumers’ own preferences. For this extra utility,
consumers are willing to go further to visit markets. This is the main rea-
son for the existence and development of specialized markets. Due to the
huge demand brought about by the specialized market, enterprises gather
around the market for production so that the specialized market drives the
industrial development of the surrounding areas. This is one of the impor-
tant characteristics of the economic development in Zhejiang Province.
The development of China as a whole is an enlarged version of this
specialized market model. Large cities along the coast and in mainland
China are formed by the aggregation of many specialized markets, whose
market radius is as large as the world. The huge demand flowing into the
huge cities attracts a large number of Chinese and foreign enterprises to
invest in these cities and their surrounding areas, which in turn drives the
PREFACE TO VISION AND CALCULATION xvii
1 On Familism 1
1.1 A Family Model 2
1.2 The Maximization of Family Interests 5
1.3 The Reinforced Family Institutions of China 9
1.4 The Moral Education of Familism and Transcendence
Beyond Beyond Life and Death 11
1.5 The Border of Family and Competition Between Families 13
1.6 The Family-Based Political Structure 19
1.7 The Familist Constitutional Framework 25
1.8 Conclusion: The Research Approach on Familism and
Individualism 29
References 33
xxi
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players. The IBM 704 computer has been programmed to inspect the
results of its possible decisions several moves ahead and to select
the best choice. At the end of the game it prints out the winner and
thanks its opponent for the game. Rated as polite, but only an
indifferent player by experts, the computer is much like the checker-
playing dog whose master scoffed at him for getting beaten three
games out of five. Chess may well be an ultimate challenge for any
kind of brain, since the fastest computer in operation today could not
possibly work out all the possible moves in a game during a human
lifetime!
As evidenced in the science-fiction treatment early machines got,
the first computers were monsters at least in size. Pioneering design
efforts on machines with the capacity of the brain led to plans for
something roughly the size of the Pentagon, equipped with its own
Niagara for power and cooling, and a price tag the world couldn’t
afford. As often seems to happen when a need arises, though, new
developments have come along to offset the initial obstacles of size
and cost.
One such development was the transistor and other
semiconductor devices. Tiny and rugged, these components require
little power. With the old vacuum-tubes replaced, computers shrank
immediately and dramatically. On the heels of this micro-
miniaturization have come new and even smaller devices called
“ferrite cores” and “cryotrons” using magnetism and supercold
temperatures instead of conventional electronic techniques.
As a result, an amazing number of parts can be packed into a tiny
volume. So-called “molecular electronics” now seems to be a
possibility, and designers of computers have a gleam in their eyes as
they consider progress being made toward matching the “packaging
density” of the brain. This human computer has an estimated 100
billion parts per cubic foot!
We have talked of reading and translating. Some new computers
can also accept voice commands and speak themselves. Others
furnish information in typed or printed form, punched cards, or a
display on a tube or screen.
Like us, the computer can be frustrated by a task beyond its
capabilities. A wrong command can set its parts clicking rapidly but
in futile circles. Early computers, for example, could be panicked by
the order to divide a number by zero. The solution to that problem of
course is infinity, and the poor machine had a hard time trying to
make such an answer good.
This printed-circuit card contains more than 300 BIAX memory elements. Multiples
of such cards mounted in computers store large amounts of information.
There are other, quainter stories like that of the pioneer General
Electric computer that simply could not function in the dark. All day
long it hummed efficiently, but problems left with it overnight came
out horribly botched for no reason that engineers could discover. At
last it was found that a light had to be left burning with the scary
machine! Neon bulbs in the computer were enough affected by light
and darkness that the delicate electronic balance of the machine had
been upset.
Among the computer’s unusual talents is the ability to compose
music. Such music has been published and is of a quality to give rise
to thoughtful speculation that perhaps great composers are simply
good selectors of music. In other words, all the combinations of
notes and meter exist: the composer just picks the right ones. No
less an authority than Aaron Copland suggests that “we’ll get our
new music by feeding information into an electronic computer.” Not
content with merely writing music, some computers can even play a
tune. At Christmas time, carols are rendered by computers specially
programmed for the task. The result is not unlike a melody played on
a pipe organ.
In an interesting switch of this musical ability on the part of the
machine, Russian engineers check the reliability of their computers
by having them memorize Mozart and Grieg. Each part of the
complex machines is assigned a definite musical value, and when
the composition is “played back” by the computer, the engineer can
spot any defects existing in its circuitry. Such computer maintenance
would seem to be an ideal field for the music lover.
In a playful mood, computers match pennies with visitors, explain
their inner workings as they whiz through complex mathematics, and
are even capable of what is called heuristic reasoning. This amounts
to playing hunches to reach short-cut solutions to otherwise
unsolvable problems. A Rand Corporation computer named
JOHNNIAC demonstrated this recently. It was given some basic
axioms and asked to prove some theorems. JOHNNIAC came up
with the answers, and in one case produced a proof that was simpler
than that given in the text. As one scientist puts it, “If computers don’t
really think, they at least put on a pretty creditable imitation of the
real thing.”
Computers are here to stay; this has been established beyond
doubt. The only question remaining is how fast the predictions made
by dreamers and science-fiction writers—and now by sober
scientists—will come to be a reality. When we consider that in the
few years since the 1953 crop of computers, their capacity and
speed has been increased more than fiftyfold, and is expected to
jump another thousandfold in two years, these dreams begin to
sound more and more plausible.
One quite probable use for computers is medical diagnosis and
prescription of treatment. Electronic equipment can already monitor
an ailing patient, and send an alarm when help is needed. We may
one day see computers with a built-in bedside manner aiding the
family doctor.
The accomplished inroads of computing machines in business are
as nothing to what will eventually take place. Already computer
“game-playing” has extended to business management, and serious
executives participate to improve their administrative ability. We
speak of decision-making machines; business decisions are logical
applications for this ability. Computers have been given the job of
evaluating personnel and assigning salaries on a strictly logical
basis. Perhaps this is why in surveys questioning increased use of
the machines, each executive level in general tends to rate the
machine’s ability just below its own.
Other games played by the computer are war games, and
computers like SAGE are well known. This system not only monitors
all air activity but also makes decisions, assigns targets, and then
even flies the interceptor planes and guided missiles on their
missions. Again in the sky, the increase of commercial air traffic has
perhaps reached the limit of human ability to control it. Computers
are beginning to take over here too, planning flights and literally
flying the planes.
Surface transport can also be computer-controlled. Railroads are
beginning to use the computer techniques, and automatic highways
are inevitable. Ships also benefit, and special systems coupled to
radar can predict courses and take corrective action when
necessary.
Men seem to have temporarily given up trying to control the
weather, but using computers, meteorologists can take the huge
mass of data from all over the world and make predictions rapidly
enough to be of use.
We have talked of the computer’s giant strides in banking. Its wide
use in stores is not far off. An English computer firm has designed an
automatic supermarket that assembles ordered items, prices them,
and delivers them to the check stand. At the same time it keeps a
running inventory, price record, and profit and loss statement,
besides billing the customer with periodic statements. The
storekeeper will have only to wash the windows and pay his electric
power bill.
Even trading stamps may be superseded by computer techniques
that keep track of customer purchases and credit him with premiums
as he earns them. Credit cards have helped pioneer computer use in
billing; it is not farfetched to foresee the day when we are issued a
lifetime, all-inclusive credit card—perhaps with our birth certificate!—
a card with our thumbprint on it, that will buy our food, pay our rent
and utilities and other bills. A central computer system will balance
our expenses against deposits and from time to time let us know
how we stand financially.
As with many other important inventions, the computer and its
technology were spurred by war and are aided now by continuing
threats of war. It is therefore pleasant to think on the possibilities of a
computer system “programmed” for peace: a gigantic, worldwide
system whose input includes all recorded history of all nations, all
economic and cultural data, all weather information and other
scientific knowledge. The output of such a machine hopefully would
be a “best plan” for all of us. Such a computer would have no ax to
grind and no selfish interests unless they were fed into it.
Given all the facts, it would punch out for us a set of instructions
that would guarantee us the best life possible. This has long been a
dream of science writers. H. G. Wells was one of these, suggesting a
world clearinghouse of information in his book World Brain written in
the thirties. In this country, scientist Vannevar Bush suggested a
similar computer called “Memex” which could store huge amounts of
data and answer questions put to it.
The huge amounts of information—books, articles, speeches, and
records of all sorts—are beginning to make it absolutely necessary
for an efficient information retrieval system. Many cases have been
noted in which much time and effort are spent on a project which has
already been completed but then has become lost in the welter of
literature crammed into libraries. The computer is a logical device for
such work; in a recent test such a machine scored 86 per cent in its
efforts to locate specific data on file. Trained workers rated only 38
per cent in the same test!
—James A. Garfield
2: The Computer’s Past