PAMANTASAN NG LUNGSOD NG SAN PABLO

Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

POTATOPOUCH BITES

(Lasap Ang Siksik Na Sarap Kahit Saan, Kahit Kailan)

A Business Plan

Presented to the College of Tourism and Hospitality Management

Pamantasan ng Lungsod ng San Pablo

Brgy. San Jose, San Pablo City

In Partial Fulfillment of the Requirements of the Degree of

Bachelor of Science in Hospitality Management

Presented by:

AGUS, JOHN BENIDICT R.

ALCANTARA, KYLE

CABRERA, ARA BELLE R.

GONZALES, KENETH M.

POSO, ALLAN P.

SIBUG, JOHN ROBBIE F.

April 2024

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

APPROVAL SHEET

This Business Plan entitled (“POTATOPOUCH BITES”) prepared and submitted by

(Agus, John Benidict R., Alcantara, Kyle., Cabrera, Ara Belle R., Gonzales, Keneth
M., Poso, Allan P., Sibug, John Robbie F.), A.Y., in partial fulfilment of the
requirements for the Degree of Bachelor of Science in Hospitality Management has been
recommended for acceptance and approval for Final Oral Defense.

_________________________________________
_
Mr. Jaime Tayobong
Research Adviser

PANEL OF EXAMINERS

Approved by the committee on Oral Defense Examination on _____________________

with a grade of _____.

____________________________ ____________________________
_ _
Name Name
Panelist 1 Panelist 2
_____________________________
Name
Panelist 3

Accepted and approved in partial fulfilment of the requirements for the degree of
____________________________________.

_____________________________
Name
Dean

_____________________________
PROF. KRISTIN ANNE C. CORCEGA, MACA
Vice President for Research and Innovation

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Business Plan presented to College, Pamantasan ng Lungsod ng San Pablo, Brgy.

San Jose, San Pablo City by AGUS, JOHN BENIDICT R., ALCANTARA, KYLE.,

CABRERA, ARA BELLE R., GONZALES, KENETH M., POSO, ALLAN P., SIBUG,

JOHN ROBBIE F. followed by Date of Completion (Month Year)

BUSINESS PLAN

I. Executive Summary (1 to 2 pages)

A.

VISION

PotatoPouch Bites vision is to become the go-to snack choice for people who look for

tasty and easy snacks. With PotatoPouch Bites, we envision creating joyful snacking

experiences that bring people together, one crispy bite at a time.

MISSION

To provide a quality product and healthy foods for all ages

CORE VALUES

 Innovative
 Resourceful
 Well prepare
 Worth it
 Mouthwatering

B. Type of Business

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

1. Nature

Partnerships in a business plan offer the advantage of combining diverse skills,

resources, and networks, which can lead to enhanced problem-solving, shared risk,

and expanded opportunities. Collaborating through partnerships enables efficient task

allocation and fosters mutual growth, making it a strategic move for business success.

2. Name

"Potato Pouch Bites" is a straightforward yet effective name for our snack. It

succinctly communicates what our product is about: bite-sized potato snacks. The

simplicity of the name makes it easy for customers to understand and remember,

while also conveying the convenience and tastiness of our snack option. And our

tagline is "Potato Pouch Bites: Lasap ang Siksik na Sarap, Kahit Saan, Kahit Kailan!"

3. Product/Services

The PotatoPouch Bites bread is known for uses potato flour or potato in place of

regular wheat dough. It can be cooked in a variety of ways, including baking it in an

oven or on a hot griddle or pan. It could be leavened or unleavened, and it could be

baked with a variety of other ingredients. Because it is made from potatoes, potato

bread typically contains more fiber than white bread, which is typically made from

refined grains. Potato bread can support overall digestive health and help you

consume more fiber on a daily basis. Every bite of potato bread is tender and filling,

and it hits all of the right notes. Additionally, potato enhances the bread's nutritional

profile. According to the United States, potatoes contain zinc, iron, and a healthy dose

of potassium in addition to fiber that is comparable to that of whole-wheat bread. And

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

also according to Administration of Agriculture the bread made with potato has more

potassium than other foods, which is good news for heart health. One slice of potato

bread contains 2 grams of fiber, the same amount as whole wheat bread but more than

white bread if you're looking for more fiber in your daily diet. As a result, we made

the decision to produce this product because PotatoPouch Bites bread may be

healthier than conventional white bread or food and also, it’s good and safe to ear for

kids and seniors’ citizens. Wheat flour and potato flour or mashed potatoes are often

combined in potato bread, which can provide additional nutrients like fiber, vitamins,

and minerals.

4. Socio-Economic Contributions

This Chapter involves the socio-economic contributions of PotatoPouch Bites

business. The said business wants to helps the localities to choose a better and a

healthier snack. The business wants to help the local farmer's and the aspiring

entrepreneurship to make a good opportunity to this new product in the market, the

researcher also wants to give a better perspective that potatoes are also a good

ingredient for business.

• Local Farmers - The local farmers can benefit from the help of PotatoPouch

Business by having a consistent market for their produce, which in turn guarantees

stable income and livelihoods.

• Nutritional Benefits - Since potatoes are full of important nutrients including

vitamins, minerals, and carbs, having it as a snack can improves general health and

wellbeing, especially for the younger generation.

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

• Opening Opportunities- Since the business is new to the market other

entrepreneurship will have the motivation to try their new ideas that could be a good

business opportunity.

• Innovation - The PotatoPouch Bites business will open the innovation in the potato

industry that can promote flexibility on different flavors and shape, adaptation to

current trends and ongoing development to meet the increasing demand of food

businesses in the market.

II. Marketing Plan

A. Product/Service to Sell

POTATOPOUCH INGRIDIENTS PROCESS

BITE

Crispy snack filled  2pcs Potato DOUGH PROCEDURE:

1. Mix 2 cups flour, 3
with a delicious blend  150g
tbsp breading mix, and 1
of cheese, meat, and Chicken cup cornstarch.
Product
potato that made from Breast 2. Add 2 tbsp cooking oil
to the mixture.
locally sourced  1tsp Salt
3. Gradually add water
ingredients.  1tsp Pepper until dough consistency.
Varies depending on 4. Set aside for 10
 1tsp Paprika
Price
minutes.
size and flavor
 2cup Flour FILLING PROCEDURE:
Features - Crispy exterior, fluffy
 1/2cup Corn 1. Boil and mash

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

interior Starch medium-sized potatoes.

2. Cook desired meat.
- has a cheese and  3tbsp
Mix mashed potatoes
meaty fillings Breading
and meat, season with
- Available in mild and mix salt, pepper, and
paprika.
spicy varieties  Cooking Oil
3. Flatten dough, fill with
- Supports local  Mayonnaise mixture, and slice into

communities Circles.
Benefits 4. Deep fry until golden
- Promotes
brown.
sustainability

B. Target Market

1. Area Coverage

The PotatoPouch Bite is for both male and female individuals of all ages. Potato bites

will definitely sate those cravings, especially for San Pablo City residents who are

particularly striving for better health through a balanced diet and consumption of

healthful foods.

2. Consumer/Customer

Customers are so important and how entrepreneurs or marketing go about

understanding the customer decision making process and the various individual and

socio-cultural influences on decision making process. As a consumer we try to

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

explore the benefit and the importance of customer management and customer

relation. Consumers are individuals who buy products and services for personal

consumption. Sometimes it is difficult to classify a product as either a consumer or

organizational good. To our business we can have the best ambiance, excellent

quality, good service, coverage and still lose customers to your competitors. We can

have surveys to our customers asking them if they’d like our product “POTATO

POUCH BITES”. The outcome depends on the quality of your product and is the

taste according to customers . According to a Deloitte report, 60 percent of customers

will frequently visit restaurants where they had a positive experience. So a great way

to drive repeat business and increase our sales is to keep the quality of our customer

service high. Boosts customer satisfaction and loyalty, leading to increased profits

and repeat business. And also we have to promotes positive word of mouth and online

reviews for attracting new customers

C. Demand and Supply Analysis

1. Total Potential Demand

2. Present Supplier/Competition

In this current time PotatoPouch Bites has a few competitors in the market, especially

that most of the young generation are hooked on potato base product. The following

are the direct competitors of our product:

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

- Public Markets- usually people buys raw potato and make their own dishes using it, and

also markets offers packed french fries or any easy to cook snack that can be easily gain

attention.

- Stalls- currently there are many stalls that offers snacks and drinks, and mostly they also

use potato as their main product like the potato twisters.

- Convinience Store- some customers prefer to buy in a convinience store because it

offers wide ranges of potato snacks.

D. Projected Sales

1. Per Month - Projected Monthly Sales for Potato Pouch Bites:

Number of Pouches Sold: 700 pouches

Price per Pouch: 37.50 pesos

Total Sales (in pesos):

700 pouches * 37.50 pesos/pouch = 26,250 pesos

So, with each pouch priced at 37.50 pesos and selling 700 pouches in a month, the

projected monthly sales revenue for Potato Pouch Bites would be approximately 26,250

pesos.

2. In Volume and in Pesos

- Projected Monthly Sales for Potato Pouch Bites:

Number of Pouches Sold: 700 pouches

Price per Pouch: 37.50 pesos

Total Sales Volume: 700 pouches

PAGE \* MERGEFORMAT 2
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Total Sales Value: 700 pouches * 37.50 pesos/pouch = 26,250 pesos

So, with each pouch priced at 37.50 pesos and selling 700 pouches in a month, the

projected monthly sales volume for Potato Pouch Bites would be 700 pouches, with a

total sales value of 26,250 pesos.

PAGE \* MERGEFORMAT 2