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The Afterlife of Data
The
Afterlife
of Data
What Happens to Your Information
When You Die and Why You Should Care
Carl Öhman
33 32 31 30 29 28 27 26 25 24 1 2 3 4 5
Epilogue [159]
Acknowledgments [163]
Notes [165]
Bibliography [179]
Index [189]
Introduction:
A Collective Matter
[1]
[ 2 ] Introduction
This may sound more like science fiction than real life.
Yet, the automation of our online afterlife presence is not
some distant futuristic dream. Nor is it necessarily very high-
tech. On the contrary, it is an increasingly widespread phe-
nomenon, running mostly on mobile devices, which is often
paired with religious and cultural customs around the world.
Consider the increasingly popular phenomenon of Islamic
prayer apps. These nascent services automatically send out
supplications (a form of Islamic prayer) from their subscrib-
ers’ social media profiles—subscribe and the app will take
care of your religious online presence for you—often with
the explicit promise to continue posting after their users’
deaths.10 As I will show later in this book, these apps gener-
ate millions of automated tweets every day, tweets that are in-
creasingly posted from the dead. This is to say that, contrary
to common belief, the most common form of automated
posthumous presence is not due to some sophisticated Sili-
con Valley start-up but arises from the ancient and spiritual
practice of prayer. Moreover, such tweets do not necessarily
present themselves explicitly as coming from the afterlife,
since the profiles from which the content is posted remain
intact. You have likely already encountered online content
posted by deceased users—you just do not know it yet.
The most fundamental shift, however, is not the new inter
activity of the dead, but their constant accessibility. Most of
us now have one or several departed friends whose faces
continue popping up in our feeds, or whose photos and old
messaging logs we return to for comfort. Unlike a grave or a
physical photo album, digital remains are accessible from
virtually anywhere, with an unprecedented level of granular-
ity. My own grandfather, for instance, who passed away a few
years ago, remains constantly within my reach. Whenever I
want to, I can pick up my phone, open the Instagram app,
[ 8 ] Introduction
with their digital presence. They are there, and they will not
go away unless we actively remove them.
Everyone’s Concern