Nilabh Shekhar

Email: shekhar_nilabh@outlook.com Ph no: +91-971 7793 609 LinkedIn : linkedin.com/in/nilabh-shekhar-683bb58a

Scaled Product 0-1,1-100|3+ Years B2C PM| Industry: Mobile Gaming, Fin-Tech| Start Up & MNC Experience
EDUCATION
Year Institute Degree %/CGPA
2018 – 2020 IIM Lucknow MBA 76.72%
2019 University of Turku, Finland MBA(International Student Exchange) 4.2/5
2011-2015 NSIT, Delhi University B.E (Bachelor of Engineering) 7.36/10
2011 Delhi Public School, RK Puram Class XII (CBSE, AISSCE) 79.80%
2009 Delhi Public School, Noida Class X (CBSE, AISSCE) 94.40%
PROFESSIONAL EXPERIENCE
Senior Product Manager Bombay Play May 22 –Current*
Received Best Indie Game Award 2023 from Google ( BlockHeads) | Scaled Product 0-1,1-100
§ Increased ARPDAU by 27% of a game with 1million+ installs with features and UA optimisation
Product Design § Designed features & conducted multiple A/B tests increasing payer conversion by 35% & repeat buyers by 19%
and Key Results: § Improved ROAS breakeven time by 25% by driving monetization features customisation by user segments
Monetization
Engagement
§ Increased the session time by 72% by data driven drop-off analysis and consumption pattern content design
Retention § Increased the D1 retention from 22% to 35%+ and D7 from 5% to 14% by funnel analysis, content and User
acquisition optimisations
§ Prioritized features, devised product roadmaps, wrote PRDs, designed UI/UX, planned rollout and launch
Other core § Created Dashboards for Daily Review, Vitals & Experiment readouts and data models for LTV and Retention
responsibilities § Conducted early user interviews, playtests, market research to identify key problem areas & validate hypothesis
§ Project Execution: Led team to execute a product idea from paper to Google play store submission in 12 sprints
Tools/Software § Figma, Looker Studio, BigQuery, Singular, Unity MMP ,Google Analytics, Midjourney, Tableau, CMS, , C++
AVP NatWest Group (erstwhile Royal Bank of Scotland) July’20 – April 22
§ Successfully rolled out credit score feature in NWG app, used by over 3.3 mn customers in first 7 days
Product Design § Designed Chatbot to achieve 71% GCR(goal completion rate) and handle over 200,000 queries WoW
and Roadmap § Ideated & launched a QR based restaurant mobile app designed for covid-19 induced restrictions
§ Discovered & managed development for RPA/RDA solutions reducing costs by over £ 100,000 annually
§ Product Owner within AWS cloud migration team; ensured goal, scope & solution design clarity to stakeholders
Responsibilities &
§ Managed 6 transformations projects; engaged with multiple stakeholders- Business, Tech, Risk & Finance
Stakeholder Mgmt
§ AOM 6-month Forward planning & weekly performance data dashboard improving efficiency by 14%
Product Manager Octro Inc, Noida Jan '17 – June '18
Managed multiple apps (Teen Patti,PlayRummy & others) with net user base of 40 million+ & daily revenue of over 7 million INR
Scaled Product 0-1,1-100 | 2 Apps featured on iOS & Goggle Play Store | Best Employee Award
§ Owned product features list, conducted SCRUMs & Sprint planning for multiple mobile applications
Product Planning
§ Reduced the collusion or fraud level by 50% by designing a flag and real time monitoring process
& Ownership
§ Co-led a team of 12 frontend, testing, and design engineers for designing & prototyping UI/UX
Customer § Increased new users by 35% and reduced acquisition costs by 40% by implementing referral programs
Acquisition § Improved SEO & App store optimization, which resulted in 21% increase in daily new users
Customer § Improved user retention by 12% through analysis of new users’ behaviors and incorporating UX changes
Retention § Critically analysed consumer feedback and facilitated the incorporation of 10+ user specific features
Full Stack Developer Octro Inc, Noida June '15 – Dec '16
§ Analysed and improved game design to attain 99.47% crash free sessions and 96 % crash free users
Product features § Increased net revenue by 30 percent by developing AI model to gauge in-game user purchase behaviour
built & metrics
§ Responsible for code review of multiple developers before committing changes to production systems
impacted
§ Softwares/framework used: C/C++, Erlang, Java, Lua, SQL, Redis, Curl API’s, XCode, Android Studio
ACADEMIC ACHIEVEMENTS
Gold Medallist at Delhi Public School, Noida for 6 years of exceptional academic performance
§ Certified in Google AdWords Fundamentals (score 95%) & AdWords Mobile(score 95%) 2020
Certifications
§ Acquired certificate of completion for courses on Product Management , SQL , Looker 2022
Competitive § 99.56%ile in AIEEE among 11.1 lakhs students § AIR 34 among 18400 in Mathematics in NSTSE
Exams § Scored A+ grade with class rank 2 in Strategic Management 2 course with 120 students at IIM Lucknow
Academic § Improved cross-chaining cryptography algorithm DES resulting in 22% increased efficiency 2015
Projects § Modelled sentiment analysis tool using big data to gauge different demographic perceptions 2014
POSITIONS OF RESPONSIBILITY & EXTRACURRICULARS
Core team, § Managed logistics of 50+ events conducted in the national level cultural fest attended by 25,000+ people
Moksha (fest) § Managed a team of 35 for liaising with 300+ companies to raise sponsorship worth over 32 lakhs
§ Runners-up in intercollege cricket tournament in winter sport event amongst 12 colleges 2019
Sports
§ Won bronze medal in Lawn Tennis in college sports meet at NSIT with 100+ participants 2014
§ Volunteered for teaching 170+ children of the staff and workers employed in our college 2019
Social Work
§ Organized a Blood Donation Camp attracting over 200 people over 2 days in NSIT, Delhi 2014

Email: Shekhar_nilabh@outlook.com Ph: +91 971 7793 609