CHAPTER 1

1.1 INTRODUCTION

The automotive industry in India is the third-largest by production in the world as per 2023 statistics.As
of 2023, India is the 3rd largest automobile market in the world in terms of sales.In 2022, India became
the fourth largest country in the world by the valuation of its automotive industry.

As of April 2022, India's auto industry is worth more than US$100 billion and accounts for 8% of the
country's total exports and 7.1% of India's GDP. According to the 2021 National Family Health Survey,
barely 8% of Indian households own an automobile. According to government statistics, India has barely
22 automobiles per 1,000 people.

India's major automobile manufacturing companies includes Maruti Suzuki, Hyundai Motor India, Tata
Motors, Ashok Leyland, Mahindra & Mahindra, Force Motors, Tractors and Farm Equipment Limited,
Eicher Motors, Royal Enfield, Sonalika Tractors, Hindustan Motors, Hradyesh, ICML, Kerala
Automobiles Limited, Reva, Pravaig Dynamics, Premier, Tara International and Vehicle Factory Jabalpur.

1.2 HISTORY

India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to
Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This
distinction was achieved due to variety of reasons like restrictive policy followed by the Government of
India towards the passenger car industry, rising demand for personal transport, inefficiency in the public
transportation system etc.

The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of
India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole
producers.

In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set
up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in
1971.

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In the initial stages, the scooter segment was dominated by API, it was later overtaken by Bajaj Auto.
Although various government and private enterprises entered the fray for scooters, the only new player
that has lasted till today is LML.

Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete
seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years.

The motorcycles segment was no different, with only three manufacturers viz Enfield, Ideal Jawa and
Escorts. While Enfield bullet was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The
motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike.

The two-wheeler market was opened to foreign competition in the mid-80s. And the then market leaders -
Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese
joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero
Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot.

The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda
brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players
initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the
90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a
rate of nearly 25% CAGR in the last five years.

The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and
strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry
witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990.

The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to
the scooter owners. This helped in inducing youngsters and working women, towards buying scooters,
who were earlier inclined towards moped purchases. In the 90s, this trend was reversed with the
introduction of scooterettes. In line with this, the scooter segment has consistently lost its part of the
market share in the two-wheeler market.

In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in
1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major
producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992.

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The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced
purchasing power due to significant rise in general price level and credit crunch in consumer financing.
Factors like increased production in 1992, due to new entrants coupled with the recession in the industry
resulted in companies either reporting losses or a fall in profits.

India is one of the very few countries manufacturing three-wheelers in the world. It is the world's largest
manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly in the domestic market with
a market share of above 80%, the rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India.

The total number of registered two-wheelers and three-wheelers on road in India, as on March 31, 1998
was 27.9mn and 1.7mn respectively. The two wheeler population has almost doubled in 1996 from a base
of 12.6mn in 1990.

1.3 OBJECTIVES

● To understand basic knowledge about the functioning of the business organization.

● To understand the Organization Culture
● To become familiar with the factory environment.
● To understand the need for effective management through keen observation.
● To make a qualitative comparison between theory and practice.

1.4 IMPORTANCE OF STUDY

Without an internship no knowledge is perfect. A professional man needs practical knowledge to cope
with the difficulties in the business environment. The importance of the internship are as follows:

● In order to materialize the theoretical knowledge in the practical field.

● It can help to cope with the changing condition of today’s complex business world.
● It is possible to acquire a comprehensive knowledge of complex problems.
● It can help to compete with other competitive institutions. For this, the qualities of the product and
service can be developed.
● The internship is done in the practical field. So the knowledge about the relationship between the
different divisions or sectors can be acquired.
● Through the internship, the information about the concern can be compared with others and the
problem can be identified and solved.

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● Through the internship, direct discussion is possible with high officials and general employees. It
helps to acquire knowledge about the functions of an organisation.
● It has kept an important role in practical life.
● The problem, which may arise during the application of theoretical knowledge, is possible to solve
by the internship program.
● To achieve knowledge and experience about various aspects of industrial organisation.
● To improve theoretical knowledge.
● To add new practical knowledge with traditional knowledge.
● To make policy for the development of the concern.

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 CHAPTER 2

2.2 Company Profile

Honda Motorcycle and Scooter India, Private Limited (HMSI) is the wholly owned Indian subsidiary of
Honda Motor Company, Limited, Japan. Founded in 1999,it was the fourth Honda automotive venture in
India, after Kinetic Honda Motor Ltd (1984–1998), Hero Honda (1984–2011) and Honda Siel Cars India
(1995–2012).HMSI was established in 1999 at Manesar, District Gurgaon, Haryana.HMSI has four
manufacturing locations at Manesar in Haryana, Tapukara in Rajasthan,[4] Narsapura, Kolar in Karnataka
and Vithalapur of Ahmedabad district in Gujarat state.
HMSI got ISO 14001 certification in December 2002. HMSI plans to use the PDCA cycle for its
environmental management system.

2.2.1 Company Overview

Honda Motor India Private Limited was an unlisted private company incorporated on 18 September,
2006. It is classified as a private subsidiary of a foreign company and is located in , Uttar Pradesh. It's
authorized share capital was INR 15.00 cr and the total paid-up capital was INR 15.00 cr.

Honda Motor India's operating revenues range is Over INR 500 cr for the financial year ending on 31
March, 2016. It's EBITDA has increased by 32.96 % over the previous year. At the same time, it's book
networth has increased by 55.52 %. Other performance and liquidity ratios are available here.
Description: The company is a manufacturer of air conditioning parts, dorman oe solutions & shocks &
struts

Products & Services: air conditioning parts, dorman oe solutions & shocks & struts
Category: Manufacturer
The current status of Honda Motor India Private Limited is - Amalgamated.

The last reported AGM (Annual General Meeting) of Honda Motor India Private Limited, per our
records, was held on 27 June, 2018.

The Corporate Identification Number (CIN) of Honda Motor India Private Limited is
U34102UP2006FTC032370. The registered office of Honda Motor India Private Limited was at Plot No
A-1/2, Sector 40/41, Surajpur - Kasna Road Greater Noida Gautam Buddha Nagar , Uttar Pradesh. The
status of the company is now Amalgamated.
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2.1.2 Company Details

● Type: Private
● Industry: Automotive
● Founded: 20 August 1999
● Headquarters: Gurgaon, Haryana, India
● Products: Motorcycles, scooters
● Production: output Increase 6,123,886 units[1]
● Parent: Honda Motor Company, Limited
● Website:
https://honda2wheelersindia.com/
● Logo:

2.1.3 Vehicles

Motorcycles

● Honda Unicorn
● Honda Sp 125
● Honda Shine
● Honda Livo
● Honda SP 160
● Honda CD110 Dream DX
● Honda Hornet 2.0
● Honda Hornet 2.0
● Honda Adventure CB 200x
● CB350 RS
● Hness CB350
● CB300F
● CB200X

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Scooters

● Dio
● Activa-6G
● Activa 125
● Dio 125
● Forza

Sport bikes

● GoldWing
● CB1000R
● CBR650R
● CB650R
● CBR1000RR
● CB500x
● Africa Twin

2.2 BOARD OF DIRECTORS

The company is no longer active. The following people were the last known directors of the company.
The company has 5 directors and 1 reported key management personnel.The longest serving director
currently on board is Raman Kumar Sharma who was appointed on 01 April, 2010. Raman Kumar
Sharma has been on the board for more than 13 years. The most recently appointed director is Minoru
Kato, who was appointed on 01 April, 2017.

Raman Kumar Sharma has the largest number of other directorships with a seat at a total of 1 companies.
In total, the company is connected to 0 other companies through its directors

01 April, 2010
RAMAN KUMAR SHARMA ,Director.

01 April, 2015
YOSHIFUMI IIDA,Director

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21 October, 2015
HEMANT GUPTA,KMP

01 February, 2016
YOSHIFUMI IIDA,Director

01 April, 2016
SUMIHIRO TAKAHASHI, Director

01 April, 2017
MINORU KATO,Director.

2.3 Mission

“A dynamic growth oriented company through market leadership, excellence in quality and service and
maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their
ability and performance, fostering a network of engineers and researchers ensuing unique contribution to
the development of the industry, customer satisfaction and protection of the environment by producing
emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all
respects.”

2.4 VISION

Serve people worldwide with the joy of expanding their life s potential - Lead the advancement of
mobility and enable people everywhere in the world to improve their daily lives -

2.5 MILESTONE

Honda’s historic 35th Million two-wheeler Milestone in India.

Becomes the ONLY two-wheeler brand in India to cross 35 million units’ production mark in just 17
years.
Honda Motorcycle & Scooter India Pvt. Ltd. – the 100% subsidiary of Honda Motor Company (Japan),
today celebrated a historical milestone as the company’s four manufacturing plants in India have together
crossed the 35 million two-wheeler mark in total.

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Making this milestone an industry first is the fact that Honda is the ONLY two-wheeler brand in India to
exponentially grow and cross the 35-million-unit mark in just 17 years.

2.6 ORGANISATION STRUCTURE

An organisational structure is a system that outlines how certain activities are directed in order to achieve
the goals of an organisation. These activities can include rules, roles, and responsibilities. The
organisational structure also determines how information flows between levels within the company. They
define a specific hierarchy within an organisation. A successful organisational structure defines each
employee's job and how it fits within the overall system. This structure is illustrated using an
organisational chart, where the most powerful members of the organisation sit at the top, while those with
the least amount are at the bottom. An organisational structure helps in improving efficiency and provides
clarity for everyone at every level. Each and every department can be more productive, as they are likely
to be more focused on energy and time

It is a system used to define a hierarchy within an organisation. It identifies each job, its function and
where it reports to within the organisation. This structure is developed to establish how an organisation
operates and assists an organisation in obtaining its goals to allow for future growth. There are several
types of organisation structure to meet the needs of organisations that operate differently. The types of
organisational structure include divisional, functional, geographical and matrix. A divisional structure is
suitable for organisations with distinct business units, while a geographical structure provides a hierarchy
for organisations that operate at several locations nationally or internationally. A functional organisational
structure is based on each job's duties. A matrix structure, which has two or several supervisors for each
job to report to, is the most complicated but may be necessary for large organisations with many locations
and functional areas,

Although there are many types of organisational structures developed to meet each organisation's needs,
all the employees are provided a hierarchy that reports to a centralised location and group of executives.
The highest ranking member of an organisational chart is one or several top executives referred to as the
president, chief executive officer or chief operating officer.

2.6.1 HONDAs Structure:

As is typical in publicly traded companies, Honda has both a Board of Directors and a senior leadership
team composed of several key executives.

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The head of Honda’s Board of Directors is CEO & Director Toshihiro Mibe. Under Mibe are eight
members of the board who are responsible for representing Honda’s stockholders and ensuring the
company meets its legal obligations.

Junior to Honda’s Board of Directors is the senior leadership team. These people are responsible for
managing certain aspects of the business. At the time of writing, there are eight executive-level positions
within Honda. These are:

● CEO & Director

● Chief Financial Officer & Compliance Officer
● Chief Operating Officer & Director of Strategy
● Executive Officer for Electrification
● Executive Officer for Motorcycle Operations
● Executive Officer for Automobile Operations
● Head of China Operations
● Head of America Operations

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2.6.4 ORGANIZATION CHART

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 CHAPTER 3
3.1 DEPARTMENTATION

Departmentation means division of work into smaller units and their re-grouping into bigger units
(departments) on the basis of similarity of features. As the organisation grows in size, the work is divided
into units and subunits. Division of work into units and subunits creates departments. Departments are
created and activities of similar nature are grouped in one unit. Each department is headed by a person
known as departmental manager. The departmental heads ensure efficient functioning of their
departments within the broad principles of organisation Departmentation is the foundation of organisation
structure, that is, organisation structure depends upon departmentation. Departmentation helps in
expanding an organisation and also promotes efficiency by dividing the work on the basis of
specialisation of activities and appointing people in various departments on the basis of their specialised
knowledge

A department is a distinct area, division or branch of an enterprise over which a manager has authority for
the performance of specified activities. The management of the enterprise is made more effective by
departmentation. It would have been a very difficult and complicated task to manage a large undertaking
without divisionalisation. The creation of a series of smaller departments enables the executives to get
them specialised within a narrower range.

3.1.1 VARIOUS TYPES OF DEPARTMENTATION

● Advertising department
● Accounts department
● Human resource department
● Marketing department
● Sales Department

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3.2 ADVERTISING DEPARTMENT

Advertising departments play crucial roles in building revenue, profits and market share in small
companies and corporations. Most advertising departments have advertising managers or directors who
create and manage department budgets and oversee all advertising functions. Creative staff members,
including copywriters, artists and graphic designers, provide the written content, images and graphics for
various ads.

3.2.1 Functions

● Determine in consultation with top management the advertising goals, the advertising budget, and
the advertising plan.

● Help select the advertising agency.

● Set up a plan of activity, allocating which work is to be done by the agency and which by the
advertiser. Establish with top management the internal division of such non- commissionable
duties as sales promotion, research and public relations.

● Transmit the policy and problems of management to the agency; keep it informed of changes in
marketing strategies and other related areas.

● Decide upon the proportion of the appropriation to be assigned to different tasks in the advertising
programme depending upon the importance of these tasks.

● Approve the plans for advertisements by the agency and by others who work on the advertising
problems.

● . Prepare, purchase and issue sales material – point-of-purchase displays and direct mail, including
receipts, dealer advertising service, premiums (unless company has separate premium
departments).

● Prepare, issue and control billing of corporate advertising.

● Keep the sales force informed of forthcoming advertising.

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 ● Prepare portfolios of advertising for the salesman’s use in showing advertising to the trade and to
other distributors.

● Work with the sales department in preparing special programmes.

3.3 ACCOUNTS DEPARTMENT

The accounting department is responsible for recording and reporting the cash inflows and outflows of a
company. The accounting department is responsible for a large number of administrative functions within
an organization such as accounts receivables, accounts payable, payroll, etc.

3.3.1 Functions

● ACCOUNTS PAYABLE
In order to maintain great relationships with vendors, making sure that everyone gets paid on time is a
vital role. The role of the accounting department includes keeping an eye on opportunities to save money.
For example, determining if there are discounts or incentives available for paying certain vendors more
quickly.

● ACCOUNTS RECEIVABLE
Another critical duty of the accounts department is to account for and track receivables, including
outstanding invoices and any required collection actions. Accounts receivable is responsible for creating
and tracking invoices The responsibility includes assuring that customers pay those invoices on time, so a
system of friendly reminders is crucial

● PAYROLL
Payroll is a critical function of the accounting department and includes making sure all employees are
paid accurately and timely. In addition, proper tax is assessed and tax payments are on time with state and
federal government agencies.

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3.3.2 Roles & Responsibilities

● One of the primary responsibilities is to properly collect all the financial data and prepare the
financial statements reports. These reports are used to prepare budgets, forecasts, and other
decision-making reports. These reports are also used to communicate with lenders, investors, and
other stakeholders.
● Maintaining a healthy relationship with the vendors by ensuring that they get paid on time.
However, they should look for opportunities to save money by offering discounts/ incentives due
to timely or advance payments. At the same time, the accounting department should also ensure
that the minimum amount of money goes out per payment, but without any late payment charges.
● Track account receivables and outstanding invoices and advise if any collection actions are
required. The accounting department should ensure that the customers pay the invoices on time
and maintain a cordial/ friendly relationship.It is solely responsible for the payroll function
● They have to ensure that all the employees get paid timely and accurately. Additionally, the
department should also ensure that employee taxes are assessed accurately, and the payments are
made timely to the state and federal authorities.

3.4 HUMAN RESOURCE DEPARTMENT

The human resources department handles a range of different functions within an organisation. The
department is responsible for hiring and firing employees, training workers, maintaining interoffice
relationships and interpreting employment laws. The department works diligently to run the organization
efficiently. This department performs the functions such as recruitment and selection, orientation,
maintaining good working conditions, managing employee relations, training and development.

3.4.2 Functions

● HIRING AND RECRUITING

One of the primary functions of the human resources department is to oversee hiring and recruiting within
an organisation. The department actively recruits, screens, interviews and hires qualified candidates for

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open positions The department administers skills assessment and personality tests to match candidates
with the right job within the company.

● TRAINING AND DEVELOPMENT

The human resource department handles the training and development of staff within an organisation. It
creates training programs and conducts training for new hires and existing employees. The human
resource department also works in conjunction with department managers and supervisors to determine
the training needs of employees. They are also responsible for contracts with training providers and
monitoring training budgets.

● HANDLING COMPENSATION

The human resource department is responsible for various aspects of employee compensation. The
department typically handles employee payroll and ensures employees are paid accurately and on time,
with the correct deductions made. The Human resource department also manages compensation programs
that include pensions and other fringe benefits offered by the employer.

3.5 MARKETING DEPARTMENT

The marketing department plays a vital role in promoting the business and mission of an organization. It
serves as the face of the company, coordinating and producing all materials representing the business. It is
the marketing department's job to reach out to prospects, customers, investors and the community, while
creating an overarching image that represents the company in a positive light. The duties of the marketing
department include producing marketing and promotional materials, monitoring and managing social
media, serving as media liaison, conducting customer and market research

3.5.1 Functions

● Defining and managing the brand.

● Conducting campaign management for marketing initiatives,
● Overseeing outside vendors and agencies.
● Serving as media liaison
● Producing internal communications
● Monitoring and maintaining social media.
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 ● Conducting customer and marketing research.
● Track trends and monitor competition.
● Producing marketing and promotional materials.
● Creating content providing search engine optimization → Listening to customer needs
● Works on brand values
● Searching for new marketing tools.
● Coordinate efforts with those of the marketing partners of the company.
● Works on innovation.
● Helps in improving sale processes and customer
● Manage marketing budgets and calculate the return on investment of thecompany''s actions.

3.5.2 Roles Of Marketing Department

● Defining and managing your brand. This involves defining who you are, what you stand for, what
you say about yourself, what you do and how your company acts. This, in turn, defines the
experience you want your customers and partners to have when they interact with you.

● Conducting campaign management for marketing initiatives. Marketing proactively identifies the
products and services to focus on over the course of your sales cycle, and then produces materials
and communications that get the word out.

● Producing marketing and promotional materials. Your marketing department should create the
materials that describe and promote your core products and/or services. They should be kept
up-to-date as those products and services evolve.

● Creating content providing search engine optimization for your website. Your website is often the
first (and possibly the only) place people go for information about you. Your marketing
department will be responsible for keeping Web content current, while also working to ensure
your site comes up quickly when someone searches for your type of business.

● Monitoring and managing social media. Marketing should contribute to, manage and maintain
your social media pages. It should also manage accounts and carefully watch what’s being posted
about you online.

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 ● Producing internal communications. Your employees need to understand your company, its values,
its goals and its priorities. Marketing is often responsible for employee communications through a
newsletter and/or intranet.

● Serving as media liaison. When your company is cited in the media, a member of the marketing
department often acts as spokesperson for your company, or guides executives in how to respond
to media queries.

3.6 SALES DEPARTMENT

A sales department is responsible for selling products or services for a company. The department
comprises a sales team that works together to make sales, increase profitability and build and maintain
relationships with customers to encourage repeat purchases and brand loyalty. If you're a job seeker
interested in sales, you may want to know more about the functions of a sales department . In this article,
we discuss sales department functions and the objectives of a sales department, explain why the sales
department is important in a company and describe how to become a sales representative.

3.6.1 Functions

● Preparing sales plans

The sales department identifies sales goals and objectives and prepares a sales plan that acts as a guide to
achieving them. The goals usually include things like hitting sales quotas and volumes. These goals tend
to be short term. A sales plan includes details like the company's history, goals and objectives, team
structure, target market, sales process, tools and resources. Detailing the sales process is necessary when
preparing a sales plan.

● Researching
After qualifying prospects, the next step for the sales representatives is to learn more about them,
including their pain points, to see how to align the benefits of the company's products and services to the
prospects' needs. This step increases the chances of them making a purchase. The sales representatives
research by asking the prospect specific questions or speaking to others who work in the company to
understand why they desire the products or services and if it's a priority.

● Making sales

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The department is responsible for bringing new business, pitching and closing a sales deal. Individuals
accountable for this process write proposals, create presentations or run demonstrations to convince
prospects to become customers. Due to the complexity of demonstrations, the sales department reserves
them for qualified leads. They make each presentation suit each potential customer, according to their
pain points and needs. When prospects buy into their proposals, they negotiate the terms and close the
deal. Account executives are responsible for the success of this step.

● Building customer relationships

The sales team is also responsible for building and maintaining customer relationships. They resolve their
complaints, record complex issues and send them to the proper authorities for addressing. They also
renew subscriptions with existing customers. They identify other sales opportunities and pitch to the
customers for continued patronage and increased business profitability. Excellent customer relationships
lead to upsell and cross-sell sales opportunities and referrals.

3.7 SWOT ANALYSIS

SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses,
opportunities and threats. These words make up the SWOT acronym. The primary goal of SWOT analysis
is to increase awareness of the factors that go into making a business decision or establishing a business
strategy. To do this, SWOT analyzes the internal and external environment and the factors that can impact
the viability of a decision.

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Businesses commonly use SWOT analysis, but it is also used by nonprofit organizations and, to a lesser
degree, individuals for personal assessment. SWOT is also used to assess initiatives, products or projects.
As an example, CIOs could use SWOT to help create a strategic business planning template or perform a
competitive analysis. SWOT analysis is often used either at the start of, or as part of, a strategic planning
process. The Framework is considered a powerful support for decision-making because it enables an
organization to uncover opportunities for success that were previously unarticulated. It also highlights
threats before they become overly burdensome.

SWOT analysis can identify a market niche in which a business has a competitive advantage. Itcan also
help individuals plot a career path that maximizes their strengths and alert them to threats that could
thwart success.

3.7.1. Strengths of Honda

Honda enterprise has a plethora of strengths to assist it to thrive within the primary field. A Honda SWOT
analysis will help to a consciousness of those strengths. based totally on Fern fortress college’s research, a
number of these strengths are enlisted underneath:

International Attain: Honda is an international jap multinational employer. It operates in nearly all nations
throughout the globe. So, it has an extraordinary deal of global footprint. This makes it greater
recognizable to the general public and enables its exposure. So, it can enforce its international questioning
with nearby execution. Because of this it can pursue its ubiquitous dreams and can still win the hearts of
its clients.
Economic Position: Honda has a sturdy financial base. it’s been gaining market slowly however surely for
approximately 75 years. It has earned public acceptance as true as a celebrity enterprise within the vehicle
field. Its financial function has it on a pure gain that accelerated its market value and emblem call by
leaps and limits. So, this financially cozy function does properly for the employer.
Large Studies and Development: Honda’s business enterprise is rather targeted on its research and
improvement department. This is the only reason why Honda has been on the top of the game for
goodbye. In 2013, Honda invested approximately five.7% of its total revenue, which is about 6. eight
million greenbacks, on its research and development quarter. in addition, they take unique care to teach
their workforces regarding this area.

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3.7.2. Weaknesses of Honda

Weaknesses are part of the internal factors of an employer. These points leave the company at risk of
drawbacks and as a result, the business enterprise suffers deeply. A Honda SWOT evaluation will convey
lots of those to mild.

Financial Planning: All though Honda spends enough cash to expand its technological websites. it’s miles
nonetheless quite at the back of in this be counted a because of its competitors are ahead of it on this
count. This puts it as quite an inconvenience as they positioned a damper on the crew’s morale Excessive
Costs: As the Honda agency makes large investments in the research and development zone and the
modern generation, the product pricing is going over the roof. So clearly, the goods are a bit on the
steeply-priced aspect. Even though it is a weak spot, it’s miles essential. due to the fact if it attempts to
lower the rate the logo equity will even fall. And this is something the Honda organization can invest in a
nation to find the money for.
Hero and Honda Separation: Hero and Honda have been a hit merger of the two successful brands in
India. but, for multiple motives, they had to separate which left Honda in a prone position inside the
Indian marketplace. It’s miles nonetheless trying to recover from it.

3.7.3. Opportunities for Honda

● Improvement in US Economy – The US markets have improved over the period and a demand for
new vehicles and models has been identified. It is a great opportunity for automobile
manufacturers to fulfill the demand and create business opportunities.
● Government Regulations – Governments are working towards reducing carbon footprints and
coming with more strict regulations which will impact the automobile industry. Honda can convert
this into an opportunity to innovate and come up with electric vehicles.
● Diversification – Honda is a traditional company, it can expand its business activities in new
markets

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3.7 4. Threats for Honda

Threats are an essential part of a swot analysis. Those also are the external elements of the organization.
A Honda SWOT evaluation will factor out the threats to this community that has been preserving its
lower back.
● Increasing Opposition: In recent times, many new organizations are mushrooming in this new
marketplace. This will increase the opposition. Many neighborhoods, nearby and country-wide
gamers are threatening to take over Honda’s function within the market. It has to live ever vigilant
about its every move. This example is making dents in Honda’s general sales.
● Effect of Pandemic: This is the time of the pandemic. Honda is one of the main companies inside
the client goods department. Even though this pandemic hasn’t made any large effect on the sales
discern, that does not mean that the significance of the situation is any less. This pandemic has
affected the production, distribution, and purchasing of Honda merchandise. This has fueled
fundamental changes in Honda’s business strategies.
● Government Law: The policies and rules that the government imposes may be a chief hazard for
Honda, particularly if it does not abide by its profit-primarily based schedule. Environmental
pollution is one of the many reasons the authorities are keeping a watch on it. That is giving
Honda a difficult time in its business and manufacturing.

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 CHAPTER 4
4.1 FINDINGS

Honda is a major player in Two wheeler market. In India almost every second motor cycle soldis from
Honda. It is has many award to its credit.How strong the brand may be, every organization has to strive to
improve customer satisfaction. With increasing competition and customer expectations, Customer
Satisfaction is the key to success of any organization.
Dealers play a very important role in the marketing of any product. Their role is vital mainly in the case
of consumer durables in general and automobiles in particular. Unlike majority of consumer durables,
automobiles need periodic maintenance. Two wheelers have a peculia feature as they are used by
common man who hardly has any knowledge of the functioning or repairing of the vehicle, dealers' role is
very important. Dealerscan enhance or tarnish the image of the company and the product how ever good
it may be. The strength of Honda motors is its channel partners, and service availability every where
The findings of the study are summarized below:
● Majority of the Honda customers are in the age group of 18 to 25 years.

● Majority of them are under graduates.

● Honda two wheeler customers are middle class and upper middle class • Normally a customer
uses a Honda vehicle to a maximum period of 10 years

● Activa, Unicorn and Shine brands are breadwinners to Honda.

● Customers buy Honda for its technical features like mileage, easy maintenance,superior
technology etc...

● Customers buy Honda influenced by their friends.

● Customers normally prefer local dealers and service dealers for buying a vehicle.

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 CHAPTER-5

5.1 LEARNING OUTCOMES

The things which I learnt in different departments are :

5.1.1 Human Resources Department

● Now , I am able to handle recruitment and selection process

● Compensation and benefits to employees

● Planning activities,events, industrial tours for outside students, visitors

● I learnt and worked in the administration department about creating spreadsheets, filling based
on category

● Contribute to employees performance, examine current issue,trends

, practices in organisation

● Developing effective written and oral communication skills

5.1.2 Finance and accounting department

● Now , I am able to analyze financial statements ( balance sheet, profit and loss)

● Had good knowledge about accounting practices

● I got an idea in tax accounting,cost accounting, auditing

● I had learnt newly about forecasting on financial concept

● To take decision like finance, investment, dividend etc.

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5.1.3 Marketing Department

● I found how to create and manage brand image

● How to analyse and monitor the competition in the market . I viewed the competitor
of my company are Sankar company , Indian cement.

● Promotional strategy

5.1.4 Sales department

● I got an idea to prepare sales plan and making sales

● The company uses sales promotion

● I got an idea how they wrap the products and packing the product ( cement) using
secondary and tertiary packing.

5.1.5 Others

● How to receive customer feedback and enter the datas like employees turnover,
salary,wages, number of employees ( contract labour, apprentice, director's, general
manager, company secretary)

● Manage marketing budget like creating/ design software

● Identify marketing activities. And apply principles of ethics and social responsibility

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5.2 CONCLUSION

Provide a user-friendly mechanism for registering customer complaints (complaints that are not
registered with the company cannot be resolved, and are a major source of customer
dissatisfaction). Provide a fast mechanism for handling problems and complaints (complaints
that are resolved quickly can increase customer satisfaction).

Provide a fast mechanism for correcting service deficiencies (correct the problem before other
customers experience the same dissatisfaction). Use internet cookies to track customer interests
and personalise product offerings accordingly.

Use the Internet to engage in collaborative customization or real-time customization. Provide a

fast mechanism for managing and scheduling maintenance, repair, and on-going support
(improve efficiency and effectiveness).
Therefore work experiences I encountered during the internship allowed me to develop my
skills for management .I think I still require to work on my Management related other skills.
But, the overall experience was positive, and everything I learned would be useful in my future
career in this field.

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REFERENCE:
https://www.honda.in/
https://en.wikipedia.org/
https://embapro.com/
https://www.forbes.com/
https://www.merriam-webster.com/

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