EXECUTIVE SUMMARY

Milky Tea Corner is discovered by Cutie Landong after accidentally put a fruit slice in her
favourite milk tea. After that, she made a brilliant idea of putting up a business with unique products
and those are the various flavoured fruit milk tea. It was hard for her to establish a business that
requires a huge amount of capital. After winning luckily in a lottery she quickly decided to put up a
business, and that is the milk tea shop.

After a few weeks Cutie’s business has been born. Currently is thriving and will continue to
excel through infinity and beyond. Before, Cutie was a manager at a milk tea shop in Tondo Manila.
Cutie decided to put up a business, but she has no idea on what type of business that she will be
investing in. Cutie has skills and experiences in sales, marketing, and management. She dreamed to
be successful by her own knowledge and skills when it comes to business.

Milk Tea Corner offers delicious healthy milk tea, along with various flavors, like apple,
mango, strawberry, orange and our original Milk tea (Masala Chai) which is inspired from
Thailand’s best milk tea. Our team expects to catch the interest of fruit milk tea with health-
conscious community members who are seeking an enjoyable drink to socialize. Due to a unique
taste of our product, which is popular nowadays, we expect mild competition and are confident we
will be able to build a strong market position.

We will create a welcoming, warm environment, with opportunities for open-mic nights,
poetry readings, and other community functions. We will focus on creating an environment in which
someone feels comfortable meeting a friend for lunch, or working remotely. We will also promote
some other events and occasions that our customers would likely to participate.

While there are milk tea shops and cafes, there are none that offer fruit milk tea. This product
also attracts fruit lovers and health conscious customers. Fruit milk tea’s marketing strategy is to
emphasize the quality of a unique-flavored milk tea and the availability of our services. For our
customers with diet, they don’t have to worry since our milk tea has fewer calories because it only
consumes a few amount of sugar because the fruit will add the exquisite taste of the milk tea.

We can also promote discounts and a freebie depends on the event that we will be having. For
example, valentines is a special day not just for couples but also for your family and friends, if they
will bought 12 fruit milk tea, they will have 1 free milk tea. If you are already a regular customer,
you will be having a discount if you bought a quantity of 20 pieces of our fruit milk tea and free
delivery within the locality for a minimum of 30 pieces. Our business might look different but it is
unique form the rest.

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 PROBLEM/NEED IDENTIFICATION
 To provide healthy and unique taste of drinks for customers and will be worth the price of the
product.
 The necessity of having a unique drink with lots of health benefits for our beloved customers.
 The affordable healthy and nutritious drink that will be adored by health conscious
consumers.

STATEMENT OF VISION, MISSION and VALUES

Vision
Our vision is to become a popular company providing eccentric products to our dear customers.

Mission
Our mission is to provide satisfactory drinks to be partaken by our dear customers. Moreover we
aim to quench the cravings of our precious consumer by serving excellent products to be produced
by our business.

Values
 Serving our customers with high quality drinks
 Providing care to those who are conscious in their health
 Maintaining sanitation and cleanliness to provide efficient service.

MARKETING PLAN

A. Research and Analysis

 Target Market
Our target customers would be random people that crave for a product with extraordinary
taste.
 Market Size
Market size is about 50-150 customers per day.
 Competition
Businesses within the vicinity are not selling milk tea products, thus we monopolize the milk tea
industry. Therefore we have no competition.
 Market Trend

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 Summer is arriving, thus consumers would probably seek for products that would quench
their thirst. Our product is perfect in the coming season and would probably become a bandwagon in
the area.

B. Marketing Strategies

 Advertising through jingle and modern dance cover.

 School cafeterias, Parks, public areas, near commercial buildings, public stalls, delivery service
and online services (ex. Foodpanda).
 Promoting the product to quench consumer’s cravings and satisfy them through our refreshing
drinks, also we are promoting this product to expand the business.
 Corporation.
 We will promote discounts and a freebie depends on the event and the occasions. Free delivery
within the locality for a minimum of 30 pcs.
 Public stalls and other commercial areas.

PRODUCTION PLAN

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A. Detailed Description of Product/Services

 Our business provides milk teas that have assorted fruit flavours, however each flavoured milk
tea has our company’s secret ingredient that adds spice to our valued products and that is chilli.
 Our finished product will be packed in customized plastic cups with dome lid and glass mugs.
 Customer have the power to choose their own flavours and also to customize their own cups or
mugs .
 Available flavours are: Apple (Apple Milk Tea), Orange (Tangerine Milk Tea), Strawberry (Red
Milk Tea), Mango (Flavescent Milk Tea), and our Original Milk Tea (Masala Chai inspired).

B. Operating Strategies

 Our Milk teas have special and unique taste to be adored by our dear costumers.
 Ingredients will be purchased in E.R mall, NCCC mall and others.
 We will advertise our product through jingle and modern dance covers that would attract
customers. We will also use annual decorations for different traditions and seasons our country
practices.

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 ORGANIZATIONAL PLAN

A. Team Members
Cutie M. Landong
(CEO)

Rexus Bryan L. Gan

Second Executive
Officer

Luisa Navarette
Head Management
Officer

Mira Mae Palma

Technological Head
Manager

Operators

Ed Ciara Julius Sagaral Sitti Tarona (Others)

Pusta
Production Delivery and Employees
Purchaser Sales

B. Contribution to the Business

 Principal - responsible for the management and accountability of the business itself.
 Entrepreneurship Teacher/Management - the one who supervises the whole operation and
production of the business.

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 Students/Production - they are the one who is in-charge in the production and quality assurance
of the product.
 Students/Purchaser - they are the one who is in-charge of the purchase of the raw materials or
ingredients.
 Students/Delivery - they are the one who is in-charge of the delivery of the product.
 Students/Sales - responsible for the promotion of the product in terms of advertisement, personal
selling and publicity.

OPERATIONAL PLAN

A. Work Flow

Making of Assorted Packaging

Flavours of Milk Tea

MILK TEA CORNER

Preparation of the Selling of the

Materials product

Inventory and Sales

Preparations of the Materials

Our staffs will prepare and buy the raw materials necessary in making the product, however
it depends on the number of customers that are interested to the said product.
Making Assorted flavours of Milk Tea

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 In this phase, our staffs will diligently undertake the processes of our business’ production.
After acquiring the ingredients that are necessary in undertaking necessary actions, our customized
machines would aid our staffs in making the products that would be the heart of our business.

Packaging
After being processed, our product
will be packaged in a plastic bottle with a dome lid. In this way, it will be more appealing in the
public’s perception and would preserve the quality of our product.
Selling of the Product
Our product would be sold at the cafe that we personally own, thus it would provide comfort to
the customers.

FINANCIAL PLAN
(Weekly)

Raw Materials needed for the Business

Table 1.1
Raw Materials Quantity Price Total
Black Tea 2 box Php 324 per box PhP 648
Milk 20 liters Php 85 per liter PhP 1 700
Sweetener 2 boxes Php 45 per box PhP 90
Black Topioca Pearl 2 kilos Php 118 per kilo PhP 236
(Sago)
Apple 4 Kilos Php70 per kilo PhP 280

Mango 4 Kilos Php 65 per kilo PhP 260

Strawberry 3 Kilos Php 120 per kilo PhP 360
Orange 4 Kilos Php 50 per Kilo PhP 200
Chilli 3/8Kilo Php 500 per kilo PhP 187.5
Disposable straws 3 Php 25 per pack PhP 75
Plastic Lid 3 bundles Php 20 per bundle PhP 60
TOTAL: PhP 4096.5

Table 1.2

Total cost of 1 recipe x total number per Total Daily expenses x number of school days
cooking = Total Daily Expenses in a month = Monthly Expenses (Raw
Material)
PhP 45 x 90 = 4 050 PhP 4096.5 x 22 = 90 123

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 CAPITAL EQUIPMENT
Table 2
Equipment Price List
Sealing film (plastic lid) PhP 750
Cup sealing Machine PhP 2800
Plastic shaker cup PhP 100
Metal stirrer PhP 2500
Measuring cups PhP 55
Insulated tea dispensers PhP 600
Gas stove PhP 600
Fructose Dispenser PhP 6450
Tea blender/extractor PhP 2500
Tea Brewers PhP 450
Shaker Machines PhP 9000
TOTAL PhP 25 805

Monthly Expenses
Table 3.1 Table 3.2

Fixed cost Variable Cost

Advertisement Php 500 Raw Materials Php 4096.5
Utility Expenses Php 750 Transportation Php 200
Total Fixed Cost Php 1250 Miscellaneous Php 100
Total Variable Cost Php 4396.5

Table 3.3
Total Fixed Cost + Total Variable Cost = TOTAL COST
Php 1250 + 4396.5= PhP 5646.5

Projected Revenue
Table 4.1
Milk Tea Costing Projected Daily Projected Monthly Yearly
Volume Revenue Volume Revenue Projected
(per piece) Revenue

Daily Monthly

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 Fruit C= 29.50 90 1035 1980 89100 1069200
M= 10.50
SP= 45.00

Legend:
C- Cost
M- Mark Up
SP- Sale Price

Monthly Projected Revenue

Table 4.2
JAN FEB MAR APR MAY JUNE
REVENUE 89100 89100 89100 89100 89100 89100
Cost/Expenses 59993 59993 59993 59993 59993 59993
Projected 29107 29107 29107 29107 29107 29107
Net Income

JULY AUG SEP OCT NOV DEC

REVENUE 89100 89100 89100 89100 89100 89100
Cost/Expenses 59993 59993 59993 59993 59993 59993
Projected 29107 29107 29107 29107 29107 29107
Net Income

Project Income Statement

Table 5
MILK TEA CORNERS
PROJECTED INCOME STATEMENT for the YEARS ENDED
2019-2021
2019 2020 2021
REVENUE 1069200 1069200 1069200
Cost/Expenses 719916 719916 719916
Projected Net 349284 349284 349284
Income

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 Allocation of Net Proceeds

Table 6
PARTICULARS PERCENTAGE TOTAL TOTAL TOTAL
INCOME INCOME INCOME
2019 2020 2021
Trust Fund for Projects 10% 34 928.4 34 928.4 34 928.4
Students 50% 174 642 174 642 174 642
Facilitators/Coordinators 15% 52 392.6 52 392.6 52 392.6
Head Officers 25% 87 321 87 321 87 321
TOTAL 100% 349284 349284 349284

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