Chapter 1

2 Marks questions
1. Define Product and give example
2. What is Goods and services continuum
3. Define Brand, Give examples
4. What is Brand Equity?
5. List the Booz, Allan and Hamilton classification of new products
6. what is the role of product as a market offering
5-mark question
1. Explain the need of product development
2. Write in detail about, Booz Allen &Hamilton Classification Scheme
for New Products
3. Explain the concept of brand equity in details with suitable
examples.

10 Marks questions
1. with suitable example discuss the process of new product
development.
2. What are the 5 levels of Product Value? With a specific example
Explain the concept of Product Mix, Product Line, Product line
width, Product line depth, product line consistency
 Chapter II
2 Marks questions
1. Define Price with example
2. what are the 3 ways to respond to price change by a competitor
3. What is Geographical Pricing?
4. List the products who uses dynamic pricing
5. What is Price Sensitivity? give example
6. what is psychological pricing?

5 Mark question
1. Explain various objectives of pricing policy
2. Discuss the external factors influencing pricing decisions
3. how company can initiate or respond to a price change? Write in
detail

10-mark question
1. Define price. Which pricing methods will you adopt for following
products?
• Smart phone
• Hair oil with unique fragrance
2. Explain various objectives of pricing policy. Discuss any four
methods of pricing with merits and demerits.