Creativity & Innovation

Hafiz & Norhashim

 Definition (wikipedia)

• Creativity is a mental and social process

involving the discovery of new ideas or
concepts or new associations of the creative
concepts,
mind between existing ideas or concepts
• Innovation is a new way of doing something
 Component of creativity

• Knowledge – all the relevant understanding an

individual bring to bear on a creative effort
• Creative thinking – related to how people
approach problem and depends on
personality and thinking or work style
• Motivation – generally accepted as a key to
creative production, and the most importants
are intrinsic passion and interest in the work
itself
Idea Recording
Idea Recording

Notebooks
of Leonardo
da Vinci
Idea Recording

Thomas Edison kept an

enormous number of notebooks
and more than 3,500 notebooks
have been found
Idea Recording

Index
Cards
 Other idea recording methods

• Writing on napkins or drink coasters (in restaurants or pubs)

• Electronic diary
• Palmtop Computers such as Palm, Psion, PocketPC
• Post it Notes
• White boards ‐ make sure you leave a selection of coloured whiteboard marker pens.
pens
• Email program. Type the idea into your email program and send it to your home email
address.
• Simple text editor programs on your computer, such as Notepad, SimpleText or WordPad.
• Perspex sheet and wax crayon � useful for the shower or swimming pool.
• Stick sheets of butcher�s paper behind the toilet door and hand a pencil on a string.
Encourage visitors to your house to add graffiti.
• Hire a� personal assistant to follow you around and take shorthand
shorthand.
• Use your mobile phone to ring home and leave your idea on your home answering machine.
 Exercise

Vases and Faces

An exercise for the double brain.
 Exercise

Draw a profile of a persons head on the

left side of the paper, facing toward the
centre.

Next, draw horizontal lines at the top

and bottom of your profile, forming top
and bottom of the vase.
vase

Now go back over your drawing of

the first profile with your pencil. As
the p
pencil moves over the features,,
name them to yourself: forehead,
nose, upper lip, lower lip, chin, neck.
Repeat this step at least one. This is
an L-mode task: naming g symbolic
y
shapes.
 Exercise

Next, starting at the top, draw the

profile in reverse
reverse. By doing this you
will complete the vase
 Genius (Buzan, 1994)
• Vision • Positive Attitude
• Desire • Auto‐Suggestion
• Intuition
• Faith
• Mastermind Group (Real)
• Commitment • Mastermind Group (Internal)
• Planning • Truth/Honesty
• Persistence • Facing
i Fears/Courage
/C
• Learning from mistakes • Creativity/Flexibility
• Love of the Task
• Subject Knowledge
• Energy (Physical/Sensual/Sexual)
• Mental Literacy
• Imagination
Product

This dual-outlet
compact charging
station for electric
vehicles connects to
the electrical grid,
providing a much-
needed infrastructure
for these alternative-
fuel vehicles. In
addition, the compact
connector makes for
an approachable
experience for all
users.
Product

Vibrations from industrial

work can cause serious
and permanent hand
injuries,
j which are costly
y
for individuals and
companies. The
TegeraPro Vibration
Control g gloves use a
foam material specially
designed to insulate the
hands. The graphic
elements on the gloves
g
communicate the
functionality before a
wearer even tries them
on.
Product

The LiftPod is a personal, portable

aerial work platform designed as an
alternative to ladders. Powered by
any standard 1818-volt
volt cordless drill or
an optional power pack, the LiftPod
gives users a 360-degree range of
motion at a working height of up to
14 feet. It can be assembled by one
person in less than 30 seconds, and
because of its light weight, it can be
moved around a job site by a single
person.
Product

This performance
basketball shoe is made
from manufacturing waste.
It incorporates leftover
materials—leather and
synthetic leather, foam,
and rubber
rubber—into
into new
shoes without sacrificing
any of the performance
aspects that come from
shoes made from virgin
materials.
Product
Bike lanes have proven to
be an effective method of
protecting
t ti cyclists
li t on
congested roads, yet they
can be prohibitively
expensive
p to install.
LightLane provides an
alternative. Using a laser,
a rider projects a crisply
defined virtual bike lane
onto the pavement, giving
drivers a familiar boundary
to avoid. With this wider
margin of safety, bikers will
regain their confidence to
ride at night, making the
bicycle a more viable
commuting alternative.
Product

This jacket also

features a vest that a
wearer can inflate via a
small tube for extra
warmth: Inflation
provides a six-degree
increase in
temperature.
Alternatively, deflate
and detach the vest
and wear the outer
jacket on its own.
Product

Teneo is a storage
system for everything
that doesn't fit on your
computer: books,
papers, files, other
technology devices,
personal items
items. The
system's 20 parts can
be combined to make
more than 80 products,
including credenzas,
easels, lecterns, book
and project carts, and
supply islands
islands.
Product

The Colorblind project

explored consumers'
feelings about all things
green and sustainable.
Th
Through h iin-depth,
d th iin-
home interviews and a
partnership with an
online research firm,,
the project tapped into
the minds of 2,000
consumers to see what
role sustainability and
green ideology play in
their lives, tracing the
impact of concepts on
everyday decisions.
Product

The UK Folding Plug

transforms from a bulky
three-pin plug into a
portable, hassle-free
p
plug ideal for people on
the go. When not in
use, it is a 10 mm-thick
flat object.
object
Product
The Structural
Economic Expansion in
Detroit (SEED) mass
transit system is an
easily expandable, two-
level elevated mag-lev
level,
system meant to
connect Detroit with the
surrounding economies
in Pontiac and Ann
Arbor. The system was
designed to revitalize
the city of Detroit,
reduce urban sprawl,
and create tightly
organized communities
around d th
the ttransit
it
stops.
Product

Amphibious Sport
Aircraft
Product

Stacket
Product

Quará Hanger
Product

Ridgid SmartCart
Wet Dry Vacuum
Cleaner
Product

HammerHead Auto-
Hammer
Product

Grip Rake
Product

OXO Good Grips

Hand Pruners and
Hedge Shears
Product

eROCKIT
Product

Microsoft Arc
Notebook Mouse
Product

ASTRO Gaming
A40 Audio System
Product

Perkins/APH
Mechanical Braille
Writer
Product
Rescue Stick is a
baton-shaped
baton shaped, portable
life-saving device that
provides flotation
assistance to a person
at risk of drowning
drowning.
Once it touches water,
dissolvable string
bundles trigger the
inflation of a large
horseshoe-shaped
tube. While much
rescue equipment can
be too big to throw
accurately, Rescue
Stick can be easily
used by anyone.
Product
Childbirth Assistance
Outside Hospitals

This concept was

designed to aid women
and midwives with
childbirth in developing
countries, where
equipment and
sterilization are often
lacking. Upon opening
the sealed container,
the user can have
access to sterilized
supplies in the
sequence of their use: a
mat, a lab coat for the
midwife, cloths, and a
baby sling.
Product
Cold Chain Immunization
Container
The Cold Chain
Immunization Container
was designed for health
and relief organizations
such as UNICEF and
Doctors Without Borders,
working in remote locations
in the developing world. It
uses a thermoelectric
conduction system to keep
immunization vials cold to
protect their effectiveness.
The vials are dispensed
individually without the
need to open the container.
Product
The Haptic Reader
helps blind people to
read non-Braille books.
When you place it on
the page of a book, it
scans the letters on the
page. The letters are
converted to Braille
characters, which
appear on the surface
of the device. The text
can also be converted
to voice, which is
played through the
embedded speaker.
Product

The Bell concept helps

blind people to pour
themselves a drink,
safely and without
spilling. Users can
choose from three
different
ff fill
f levels on
the handle. When filling
the cup, the sensor
chimes to indicate when
to stop pouring.
i
Product

IN newspaper

IN is a new kind of
newspaper that
combines a flexible
display and WiFi
technology. Place the
device in its cradle
before bed, set the
embedded alarm, and
wake
k up to an updated
d d
feed of news.
Thank you