BKM31603 EVENT MANAGEMENT AND PLANNING

CLASS PROJECT RUBRIC (40%)

Criteria 5 4 3 2 1 0 Marks Given

Event Concept The project The project The project The event The project lacks No event
and Theme demonstrates an outlines a clear presents a basic concept/theme is a cohesive event concept/theme
innovative and and engaging event somewhat concept/theme, is provided.
well-developed event concept/theme unclear or lacks resulting in
event concept/theme with some coherence, confusion or
concept/theme that effectively relevance to the making it difficult ambiguity
that aligns captures the target audience to understand the regarding the
perfectly with the essence of the and objectives but purpose or vision event's purpose.
target audience event and its lacks depth or of the event.
and objectives purpose. originality.
Budget The project The project The project The budget plan The project lacks No budget
Management demonstrates includes a well- outlines a basic is somewhat a clear budget plan is
meticulous defined budget budget plan with unclear or lacks plan or fails to provided.
budget planning plan with some cost sufficient detail, provide adequate
and management, reasonable cost estimations and making it difficult financial data to
with detailed cost estimations and allocations but to assess the support budget
estimations, allocations, lacks detail or project's financial decisions.
allocations, and supported by justification for viability.
justification of relevant financial expenses.
expenses. data.
Logistic The project The project The project The logistics and The project lacks No logistics
demonstrates outlines a presents a basic operations plan is a clear logistics and operations
thorough logistics comprehensive logistics and somewhat and operations plan is
and operations logistics and operations plan incomplete or plan, raising provided.
planning, operations plan with some details lacks sufficient concerns about
including venue with clear details but may overlook detail to ensure the feasibility of
selection, setup, and minor aspects or smooth event executing the
transportation, considerations, contingencies. execution. event successfully.
equipment, and addressing most
staffing, with clear key aspects of
attention to detail. event execution.

Event The project The project The project The marketing The project lacks No marketing
Marketing presents a outlines a solid provides a basic strategy is a clear marketing strategy is
Strategy comprehensive marketing marketing somewhat strategy or fails to provided.
and well-executed strategy with clear strategy with unclear or lacks provide adequate
marketing objectives and some clear sufficient detail, rationale for
strategy that tactics, supported objectives and making it difficult promotional
effectively targets by relevant tactics but lacks to assess its decisions.
the intended market research depth or effectiveness.
audience, utilizes and analysis. originality in
appropriate execution.
channels, and
incorporates
innovative
promotional
tactics.
Event The project The project The project The event The event The event
Execution demonstrates executes the encounters execution is execution is poorly execution is a
successful event plan with significant somewhat poorly managed, with complete
execution of the minor issues or challenges or managed, with major disruptions failure, with
event plan, with challenges but shortcomings in multiple issues or or incidents that significant
effective overall achieves executing the failures that prevent the event disruptions or
coordination of its objectives and event plan, impact the from achieving its incidents that
logistics, delivers a positive resulting in some attendee objectives. severely
operations, and attendee disruptions or experience. impact the
stakeholder experience. negative attendee attendee
management, feedback. experience.
resulting in a
seamless and
memorable event
experience.
Ability to The event The event The event The event The event fails to The event
achieve event significantly achieves most partially achieves minimally achieve most completely
objective exceeds all predetermined some achieves predetermined fails to achieve
predetermined objectives, with predetermined predetermined objectives, any
objectives, notable success objectives, objectives, with resulting in predetermined
demonstrating in delivering key demonstrating limited success in minimal success objectives,
outstanding outcomes and moderate delivering key in delivering key resulting in no
success in generating success in outcomes and outcomes and success in
achieving its positive impacts. delivering key generating generating delivering key
goals and outcomes and positive impacts. positive impacts. outcomes or
outcomes. generating generating
 positive impacts. positive
impacts.
Community The event The event The event The event The event The event has
Engagement generates generates generates generates generates very no community
significant substantial moderate minimal little community engagement or
community community community community engagement or benefit,
engagement and engagement and engagement and engagement and benefit, failing to resulting in no
benefit, positively benefit, benefit, providing benefit, with positively impact positive impact
impacting the contributing some positive limited impact on the local on the local
local community positively to the impact on the the local community or community or
and fostering local community local community community and community community
long-term and enhancing and community community relations. relations.
relationships and community relations. relations.
partnerships. relations.