Professional Documents
Culture Documents
Voxxy APAC February 2020_compressed
Voxxy APAC February 2020_compressed
ABOUT VOXXY
human connection
IS NO
LONGER AN Of people rely on Influencers
49% recommendation when making
OPTION purchase decision
Nielsen
Collective Bias
1500+ 5000+
Youtubers &
A List Celebrities Content Creators
1000+ 100,000+
TikTok & Likee Influencers &
Influencers KOLs
SATISFIED CLIENTELE!
CASE STUDIES
OTT SHOW PROMOTIONS
A multi- Influencer campaign with top influencers taking A multi- Influencer campaign with top influencers taking up Top influencers shared videos and captioned it
up twitter and bashing MX Player for stealing the ideas twitter and bashing MX Player for stealing the ideas of other #WhoisTarunPrabhu-. To build curiosity among viewers,
of other brand and presenting them as their own brand and presenting them as their own towards the leading character of the show "Tarun"
Execution
Partnering up with an appropriate KOL
with a highly engaged following. The build
up to the launch event and the PR
execution was carried out to increase talk -
ability around the launch.
50M+
Impressions
Social Media
40M+
Reach
5M+
Engagement
VIVO S1 PRO LAUNCH
Objective
The objective for this campaign was to
make #StyleLikeAPro trend and to
enhance the perception of S1 Pro as a 5Mn+
phone that enables you to make a style Impressions
statement and explore your style.
3Mn+
Reach
Execution
A multi-influencer campaign where
influencers and celebrities put up a
carousal
post on their Instagram handles
with one photo highlighting the 800K+
Engagement
unique diamond shape
of the camera and the other being a
photo taken from the S1 Pro
camera.
OTT PLATFORM PROMOTIONS INDIA
Objective
Becoming the top streaming platform that presents Mandarin drama for audiences in
Indonesia. Promoting Cinta Abadi Seindah Mimpi Show that is a sequel of three lives three
worlds.
Execution
Using Instagram Story and Video on Feed. We aim to reach wide audience and raising
awareness towards WeTV and the show itself.
30Mn+ 20Mn+
Impressions Views
CELEBRITY VOICE CHATS
LIKEE APP CAMPAIGNS
1M+
Reach
Objective: Execution:
Chinese New Year is a time where people celebrate Using Instagram post with relevant KOL, Pluang can
happiness, wishing wealth, health and prosperity to reach the right TG. In the moment of Chinese New
each other. Pluang wants to join and participate the Year people will give angpao as the form of gratitude
happiness in Chinese new year to also celebrate the and spread love. The KOLs will give angpao to their
happiness and spread love. followers in the form of Pluang gold voucher.
Objective:
XL wants to promote the stable network provided by XL
products. Connecting people is a slogan they use.
Execution:
Using artists such street artists, stop motion artists, and
thematic photographers to promote the message of
connecting people.
HEARTFULNESS INSTITUTE
Objective
To promote the heartfulness institute
and it’s new cricket stadium for
young children
Execution
Cricketer Rohit Sharma laid
foundation stone for international
cricket stadium and training centre at
Heartfulness Institute Headquarters
in Hyderabad
Cashwagon is a social oriented P2P lending platform aimed
to give easy access for people to invest money in short term
cash loans for common Indonesian safely and giving the
investor a generous interests on their fund.
Objective
Raising Awareness and encouraging people to invest with
Cashwagon
Execution
Using Instagram influencers in various categories such as
entertainment, lifestyle, financial advisor, and moms.
Using bloggers to write an article about Cashwagon.
Encouraging people to invest and why they should start
investing.
7M+ 5M+
Impressions Views
CONTENT MARKETING
BURGER KING NEW MENU LAUNCH
Objective:
Promoting the new Burger
King mozzarella rash package
Execution:
Creating a video
advertisement to showcase the
product and highlight it’s key
ingredients
NARGIS FAKHRI FOR KAYAK
9M+
Views
Objective
To highlight holiday bookings made
easy via KAYAK
Execution
With Boking Holidays, we created a
global service marketing plan with
Nargis Fakhri. A Digital Ad that
highlighted Nargis Fakhri’s need to
travel. The one minute Digital Ad
focussing on travel in LA was deployed
on social media and as a digital ad on
Google, Youtube etc.
https://www.youtube.com/watch?v=T-LiktwDsF4
RANVEER SINGH FOR SWITZERLAND TOURISM
2M+
Views
Objective
To promote Switzerland Tourism,
raising awareness and talk-
ability about the country’s
offerings
Execution
A follow me around style video
was created with the top KOL of
India- Ranveer Singh showcasing
him experiencing main
attractions of Switzerland
https://www.youtube.com/watch?v=O1UceMtJXSI
DIGITAL BRAND FILMS
Objective
To raise awareness about the Pollution in Jakarta and encourage the local people to
work towards it
Execution
A digital and on ground event involving multiple celebrities, influencers and micro
influencers to blast the campaign, supported by twitter and IG Trending of
#HazeFreeJakarta hashtag. Also getting Environment NGO as a partner to support the
campaign on the Car Free Day Event with Jakarta people as the participants to help
painting the grafitti wall, donating money for NGO and drawing goodiebag.
LIKEE MEETUP & AWARDS
Objective
To gather influencers and reward
them for their contribution in
specific categories
Execution
Top influencers were invited to an
eventful evening with Likee which
consisted of dinner, entertainment
and socialising with other
influencers. They were rewarded
for their videos in categories such
as: best videos, best transition,
best couple etc.
500+
KOLs
200M+
Impressions
VODAFONE & IDEA - MEET N GREET
Objective
To create exclusive meet and greet opportunities for
Vodafone and Idea users.
Execution
Hrithik Roshan greeted the lucky winners at the meet
n greet and clicked pictures with the winners.
OUR CELEBRITY NETWORK!
USA
Jeremy Renner Prince Royce Amber Rose Ashley Tisdale Paris Hilton Alessandra
Ambrossio
Tommy Chong Bob Marley Sean Kingston Dolly Castro Alex Ospina Abigail Ratchford
Yandel Jake Austin Bow Wow Anastasia Kvitko Arianny Celeste Vivi Castrillon
OUR CELEBRITY NETWORK!
INDIA
Neha Kakkar Remo Dsouza Nargis Fakhri Taapsee Pannu Disha Patani Urvashi Rautela
Shakti Arora Shaan Rannvijay Singha Sanjeev Kapoor Rohit Khandelwal Rakul Preet
Kajal Aggarwal Niti Taylor Jannat Zubair Nora Fatehi Neha Dhupia Tamanaah
OUR CELEBRITY NETWORK!
INDONESIA
Agnez Mo Ayu Ting Ting Via Vallen Luna Maya Prilly Latuconsina Kartika Putri
Verell Bramasta Jessica Mila Natasha Wilona Cinta Laura Kiehl Oki SetianaDewi Ria Ricis
Daniel Mananta Giorgino Abraham Rizky Ridho Ricky Harun Megan Domani Bryan Domani
OUR CELEBRITY NETWORK!
THAILAND
Boy
Sunny Jeab Pijittra Peacemaker
Suwanmethanont
OUR CELEBRITY NETWORK!
PHILIPPINES
Vice Ganda Anne Curtis Kathryn Bernardo Kim chiu Toni Gonzaga Liza Soberano
Erich Gonzales Daniel Padilla Vhong Navarro Enrique Gil Coleen Garcia Andrea Brillantes
Angelica Sarah Lahbati Bea Alonzo Arci Munoz Christine Reyes Ella Cruz
Panganiban
OUR CELEBRITY NETWORK!
JAPAN
Keisuke Honda Gackt Naomi Watanabe Rola Pamyu Pamyu Kumi Koda
MIDDLE EAST
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