PERFORMANCE TASK #1: BUSINESS LOGO (40 points)
Criteria Excellent, Advanced
(10)
Attractiveness The overall appearance of the
logo is pleasing.
Titles, text, colors, and
graphics are exemplary.
The logo is attractive and
stimulates the viewer’s interest.
Layout/Design There is unity and consistency
among text and graphic
elements.
Text and graphic elements are
arranged to create an
organized white space.
Creativity Express original idea
Realism Content is evident
Proficient, Above
Average (7)
Overall graphic balance and
organization of the logo is
acceptable.
There is an appropriate
balance of easy to read titles,
text, colors and graphics.
The logo is attractive but
promotes limited viewer
interest.
There is adequate unity but
some inconsistency among text
and graphic elements.
Text and graphic elements are
arranged but lack appropriate
white space appearing
cluttered.
Light original idea
Content Somewhat evident
Basic, Average
(5)
Colors, backgrounds, and/or
text are not used effectively,
but are readable.
Icons and other graphical
elements don’t seem to serve
any useful purpose other than
for decoration.
The logo is unattractive or
distracting.
Project has text and graphics
however; they lack or have too
much white space. There is
little unity and consistency
among the text and graphic
elements.
Lacks original idea
Lack of content is evident
PERFORMANCE TASK #2: TAGLINE (40 points)

Criteria 10 POINTS 7 POINTS 5 POINTS 3 POINTS

Craftsmanship The tagline is The tagline is attractive in The tagline is The tagline is
exceptionally terms of neatness. Good acceptably attractive distractingly messy.
attractive in terms of construction and not very though it may be a bit
neatness. messy. messy
Well-constructed and
not messy.

Creativity Tagline is Tagline is creative and a Tagline is creative and The tagline does not
exceptionally creative. good amount of thought some thought was put reflect any degree of
A lot of thought and was put into decorating it. into decorating it. creativity.
effort was used to
make the banner

Originality Exceptional use of Good use of new ideas Average use of new No use of new ideas
new ideas and and originality to create ideas and originality to and originality to
originality to create tagline. create tagline. create tagline.
tagline.

Grammar There are no There is 1 grammatical There are 2 There are more than 2
grammatical mistake. mistake. grammatical mistake. grammatical mistakes.
PERFORMANCE TASK (BUSINESS PLAN)
• Encode your output in an a4 sized bond paper
• Font Style – Calibre
• Font size – 12
• Margins - 1.5” left, 1.0” right
• Line spacing – 1.15
• Follow the color coding: (Plastic Folder) STEM (Green), GAS A (Yellow), GAS B (Orange), EIM A (Black) and EIM
B (Blue)

#3: TITLE PAGE (40 points)

#4: INTRODUCTION (40 points)
#5: EXECUTIVE SUMMARY (40 points)
#6: MARKETING PLAN (40 points)
CATEGORY 40 35 30 20
TITLE PAGE Title page includes Missing 1 of the Missing 2 of the No title page
your name company elements elements
logo, company name
and name of owners

INTRODUCTION Introduction includes Missing 1 of the Missing 2 of the No Introduction

name of the business, section section
address/ location of the
business, name of the
owner and description
of the business.

EXECUTIVE Executive summary Executive summary Executive summary No Executive

SUMMARY summarizes each doesn’t summarize a does not summarize 2 Summary
section of the business section completely or is or more sections of the
plan. less than 1 page business plan
Executive summary is
1-2 pages

MARKETING Describes in detail the Description is lacking Only types of No marketing plan is
PLAN marketing plan. or description of advertising are given. given.
promotional mix is not
complete.