Vishweshwar Education Society’s

Indira Institute of Business Management

SOCIAL RELEVANCE
PROJECT REPORT ON

“A STUDY ON CORPORATE SOCIAL RESPONSIBILITIES OF ADIDAS”

Submitted in partial fulfilment for the award of the degree of

MASTER OF MANAGEMENT STUDIES
UNIVERSITY OF MUMBAI

Submitted by
Ms. Rutuja Praful Amberkar

ROLL NO- 2022004

2022-2024

Under The Guidance of

Prof. Nikhil Shirsat
 DECLARATION

I hereby declare that this project report submitted by me in partial fulfilment of the
requirement for the award of MASTER OF MANAGEMENT STUDIES (MMS) of the
University of Mumbai is a bonafide work undertaken by me and it has not been submitted to
any other University or institution for the award of any other degree or diploma certificate or
published any time before.

Name: Rutuja Praful Amberkar

Roll No: 2022004

Signature of the student

 Vishweshwar Education Society’s
Indira Institute of Business
Management

CERTIFICATE

This is to certify that the project entitled “A study on Corporate Social Responsibilities of
Adidas” submitted by Miss. Rutuja Praful Amberkar in partial fulfilment for the award of
Master of Management Studies of Mumbai University is his/ her original work and does not
form any part of the projects undertaken previously.

Date:

------------------------------ ---------------------------
PROF. NIKHIL SHIRSAT DR. ASHOK LUHAR
(PROJECT GUIDE) (DIRECTOR)
 ACKNOWLEDGEMENT

This project has been a great learning experience for me. I take this opportunity to thank
Prof. NIKHIL SHIRSAT, my internal project guide whose valuable guidance & suggestions
made this project possible. I am extremely thankful to him for his support. He has
encouraged me and channelized my enthusiasm effectively.
I express my heart-felt gratitude towards my parents, siblings and all those friends who have
willingly and with utmost commitment helped me during the course of my project work.

I also express my profound gratitude to DR. ASHOK LUHAR, Director of Indira Institute of
Business Management for giving me the opportunity to work on the projects and broaden my
knowledge and experience.

I would like to thank all the professors and the staff of Indira Institute of Business
Management especially the library staff who were very helpful in providing books and
articles I needed for my project.

Last but not the least, I am thankful to all those who indirectly extended their co-operation
and invaluable support to me.
 EXECUTIVE SUMMARY

The corporate social responsibility (CSR) initiatives of Adidas reflect the company's commitment to
sustainable business practices and positive societal impact. With a focus on environmental sustainability,
ethical sourcing, labor practices, and community development, Adidas has established itself as a leader in
CSR within the sports apparel industry. Adidas has set ambitious goals to reduce its environmental footprint,
including pledges to use only recycled polyester in its products and source more sustainable cotton. By
investing in innovative materials and technologies, such as Lanzatech and Mylo, Adidas is driving forward
sustainable product development and setting new standards for the industry.

Ethical sourcing and labor practices are core principles of Adidas' CSR strategy. The company is actively
involved in initiatives like the Leather Working Group and collaborates with industry stakeholders to ensure
responsible sourcing of materials like leather while upholding high standards for worker welfare and safety
throughout its global supply chain.
Community development is another key focus area for Adidas. Through programs like 'Move for the Planet'
and 'Common Goal,' the company is making a tangible impact on communities around the world, promoting
diversity, inclusion, and physical activity. These initiatives not only benefit the communities they serve but
also align with Adidas' brand values and resonate with consumers.

Overall, Adidas' CSR initiatives demonstrate a holistic approach to corporate responsibility, integrating
social and environmental considerations into its business operations. By setting ambitious goals, engaging in
collaborative partnerships, and driving innovation, Adidas is leading the way towards a more sustainable and
equitable future for the sports apparel industry and beyond.
 CONTENTS

SR. NO TITLE PAGE NO

1 INTRODUCTION
1.1 Introduction of the study
1.2 Objectives of the study
1.3 Scope of the study
1.4 Limitation of the study

2 COMPANY PROFILE

3 METHODOLOGY
3.1 Research Design
3.2 Data Collection methods

4 DATA ANALYSIS

5 FINDINGS

6 CONCLUSION

BIBLIOGRAPHY AND REFERENCES

 CHAPTER I
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY
Corporate Social Responsibility (CSR) has emerged as a fundamental aspect of modern business operations,
transcending the traditional focus solely on profit maximization to encompass broader responsibilities
towards society, the environment, and stakeholders. In an era marked by increasing awareness of social and
environmental challenges, businesses are expected to go beyond mere compliance with regulations and
actively contribute to addressing these issues. At its core, CSR embodies the notion that businesses have a
moral and ethical obligation to operate in a manner that benefits not only their shareholders but also the
communities in which they operate, the environment, and society at large. This multifaceted approach to
business emphasizes the integration of sustainable and ethical practices into every aspect of operations, from
supply chain management to product development, marketing, and beyond.
Adidas, one of the world's leading sportswear manufacturers, has long recognized the importance of
integrating sustainability and social responsibility into its business operations. The roots of Adidas' CSR
activities can be traced back to the company's founder, Adolf Dassler, who believed in the power of sport to
bring people together and drive social progress. Over the decades, this ethos has been ingrained into the
company's culture and has evolved into a structured approach to CSR. From its inception, Adidas has strived
to be more than just a profitable enterprise; it aims to be a force for positive change in the world. This
commitment is encapsulated in its comprehensive CSR initiatives, which encompass environmental
stewardship, ethical labor practices, community engagement, and product responsibility.
The study of CSR activities at Adidas is a multifaceted endeavor aimed at evaluating the company's
commitment to social responsibility and sustainability. By delving into Adidas' CSR initiatives, the study
seeks to understand the breadth and depth of its impact on society, the environment, and stakeholders. By
aligning CSR efforts with emerging trends and stakeholder expectations, Adidas can strengthen its brand
reputation, drive positive social and environmental change, and create value for all stakeholders in the long
run.

IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR) activities play a pivotal role in the contemporary business landscape,
serving as a driving force for positive change and sustainable development. At their core, CSR initiatives
encompass a broad spectrum of ethical, social, and environmental practices that extend beyond the
traditional scope of profit maximization. One of the foremost reasons for the significance of CSR activities
lies in their capacity to foster trust and credibility among stakeholders. By demonstrating a genuine
commitment to ethical conduct, environmental stewardship, and social responsibility, companies like Adidas
can enhance their reputation and build stronger relationships with customers, investors, employees, and
communities. Moreover, CSR activities enable companies to mitigate risks associated with environmental,
social, and governance (ESG) factors, thereby safeguarding their long-term viability and resilience in a
rapidly changing global landscape.
From a competitive standpoint, CSR can serve as a powerful differentiator, enabling companies to attract
and retain customers who prioritize sustainability and ethical business practices. Furthermore, CSR activities
contribute to broader societal goals, such as poverty alleviation, education, healthcare, and environmental
conservation, thereby fulfilling a moral imperative to create positive impact beyond financial returns.
Ultimately, the importance of CSR activities lies in their ability to drive positive change, foster sustainable
growth, and create shared value for both businesses and society as a whole. As companies like Adidas
continue to integrate CSR into their core business strategies, they play a crucial role in shaping a more
inclusive, equitable, and sustainable future for generations to come.

EVOLUTION OF CSR IN BUSINESS PRACTICES

The concept of CSR has evolved over time in response to changing societal expectations, environmental
challenges, and ethical considerations. Historically, businesses primarily focused on financial performance
and shareholder value, with minimal attention to social and environmental impacts. However, as
globalization and technological advancements facilitated greater transparency and accountability, companies
began to recognize the importance of responsible business conduct.
The evolution of CSR can be traced through several stages:
Philanthropy: Initially, CSR efforts often revolved around charitable donations and sponsorships, with
companies engaging in philanthropic activities as a means of giving back to society.
Compliance: With the rise of regulations and standards addressing environmental, labour, and human rights
issues, companies shifted toward compliance-driven CSR, ensuring adherence to legal requirements and
industry norms.
Stakeholder Engagement: Modern CSR practices emphasize stakeholder engagement and dialogue,
recognizing the diverse interests of stakeholders such as employees, customers, suppliers, communities, and
investors. Companies seek to understand and address stakeholders' concerns through transparent
communication and collaboration.
Sustainability: Today, CSR is increasingly synonymous with sustainability, encompassing efforts to
minimize environmental footprint, promote social equity, and foster long-term economic viability.
Sustainable business practices are integral to CSR strategies, reflecting a commitment to creating lasting
value for society and future generations.

BENEFITS OF CORPORATE SOCIAL RESPONSIBILITIES

Enhanced Reputation and Brand Image: Engaging in CSR activities helps companies build a positive
reputation and strengthen their brand image. By demonstrating a commitment to ethical practices,
environmental sustainability, and social responsibility, companies like Adidas can differentiate themselves
from competitors and attract loyal customers who value socially conscious brands.
Improved Stakeholder Relations: CSR initiatives foster trust and credibility among stakeholders, including
customers, investors, employees, suppliers, and communities. By addressing their concerns and contributing to
their well-being, companies can build stronger relationships with stakeholders and enhance their support and
loyalty over time.
Risk Mitigation: CSR activities help companies mitigate risks associated with environmental, social, and
governance (ESG) factors. By proactively addressing issues such as climate change, labour rights violations,
and supply chain disruptions, companies can minimize legal, reputational, and operational risks, safeguarding
their long-term sustainability and resilience.
Cost Savings and Efficiency: Many CSR initiatives, such as energy efficiency improvements, waste reduction
measures, and sustainable sourcing practices, can result in cost savings and operational efficiencies for
companies. By adopting more sustainable and responsible business practices, companies can reduce resource
consumption, lower production costs, and increase profitability over time.
Access to Capital and Markets: Investors and consumers are increasingly prioritizing sustainability and ethical
considerations in their investment and purchasing decisions. Companies with strong CSR credentials may gain
access to a broader pool of capital, attract socially responsible investors, and tap into new markets and
customer segments that value sustainability and ethical business practices.
Employee Engagement and Retention: CSR initiatives can enhance employee morale, motivation, and
satisfaction by aligning employees' values with the company's social and environmental mission.

1.2 OBJECTIVES OF THE STUDY

 To assess Adidas programs, guidelines, and policies to ensure alignment with community involvement,
diversity, ethical labour standards, and environmental sustainability.
 To identify obstacles to effective CSR implementation and uncover avenues for innovation and
improvement within Adidas.
 To analyse Adidas CSR efforts to ascertain their effectiveness in creating positive outcomes for society, the
environment, and the business itself.

1.3 SCOPE OF THE STUDY

The scope of study on CSR activities by Adidas is multifaceted and encompasses various dimensions crucial
for a comprehensive analysis. The study delves into the detailed examination of specific CSR programs
initiated by Adidas, such as sustainable sourcing, community engagement, or labor standards compliance.
This involves scrutinizing the goals, implementation strategies, and outcomes of these programs to gauge
their effectiveness in addressing social, environmental, and ethical issues. It helps to evaluates Adidas's CSR
policies to understand their breadth, depth, and alignment with international standards and guidelines. By
analyzing these policies, researchers can ascertain the company's commitment to CSR principles and its
approach to integrating them into its business operations. The study explores stakeholder perspectives by
gathering insights from diverse groups such as employees, consumers, NGOs, and local communities.
Understanding their perceptions of Adidas's CSR initiatives and their impact provides valuable feedback for
assessing the effectiveness and relevance of these activities.

1.4 LIMITATIONS OF THE STUDY

 This study is constrained by the availability of data and information, as Adidas may not disclose all
aspects of its CSR activities or their impact due to competitive reasons or confidentiality concerns.
 This study does not include any primary data collected through surveys, interviews, or other direct
methods. This may limit ability to gain a deeper understanding on its CSR activities.
 The study did not include the views of stakeholders such as employees, customers or community
members. This may limit the ability to achieve a more comprehensive understanding of a company's
CSR practices.
 CHAPTER II
COMPANY PROFILE
2.1 ADIDAS

Adidas is a multinational corporation founded in 1949 by Adolf Dassler, hence the name "Adidas" (a
portmanteau of "Adi" from Adolf and "Das" from Dassler). It's one of the world's largest producers of
athletic footwear, apparel, and accessories. The brand is known for its iconic three-stripe logo. Originally
focused on athletic shoes, Adidas has expanded its product line to include clothing and accessories for
various sports and activities, as well as lifestyle and fashion wear. The company sponsors numerous athletes,
teams, and events globally, making its mark not just in sports but also in popular culture.
In recent years, Adidas has been notable for its commitment to sustainability and innovation. They've
introduced initiatives like using recycled materials in their products and investing in technologies to reduce
environmental impact in manufacturing processes. Additionally, collaborations with designers, artists, and
celebrities have helped keep the brand relevant and appealing to a wide audience.

2.2 HISTORY OF ADIDAS

Founding Years (1920s-1940s):
The story of Adidas starts with its founder, Adolf "Adi" Dassler, who was born in 1900 in Herzogenaurach,
Germany. In the 1920s, Adi Dassler began making sports shoes in his mother's laundry room. In 1924, Adi
and his brother Rudolf Dassler established the "Geb ruder Dassler Schuh Fabrik" (Dassler Brothers Shoe
Factory) in Herzogenaurach, focusing on athletic footwear. The Dassler brothers gained recognition for their
innovative designs and personalized approach to athletes' needs.
Post-War Era and Adidas Brand Formation (1940s-1950s):
After World War II, tensions arose between the Dassler brothers, leading to the dissolution of their
partnership in 1948. Adi Dassler founded Adidas in 1949, combining his nickname "Adi" with the first three
letters of his last name to create the brand name "Adidas." The company's iconic three-stripe logo, inspired
by the stripes on sports shoes, was introduced in 1952 and quickly became synonymous with Adidas
products.
Olympic Success and Global Expansion (1960s-1980s):
Adidas gained international prominence during the 1960s and 1970s through successful sponsorships and
endorsements at major sporting events, including the Olympic Games. The company's footwear was worn by
numerous athletes who achieved Olympic glory, further solidifying Adidas' reputation for quality and
performance. Throughout the 1970s and 1980s, Adidas expanded its product line to include apparel and
accessories, catering to a broader range of sports and activities. The brand's popularity soared in the 1980s
with the introduction of iconic footwear lines such as the Adidas Superstar and Adidas Stan Smith.
Challenges and Revival (1990s-Present):
The 1990s brought challenges for Adidas as it faced increased competition from rival sportswear brands. In
response, Adidas underwent a series of strategic initiatives, including acquisitions, collaborations, and
rebranding efforts, to revitalize its image and regain market share. Adidas experienced a resurgence in the
2000s and 2010s, fuelled by successful partnerships with athletes, celebrities, and fashion designers, as well
as a renewed focus on innovation and sustainability. Today, Adidas remains a global leader in the sports
apparel industry, continuing to innovate and inspire athletes and consumers worldwide.

VISION OF ADIDAS
"To be the best sports and lifestyle brand globally, known for inspiring athletes to reach new heights of
performance and empowering individuals to express themselves through sport and style. We aim to lead the
industry in innovation, sustainability, and creativity, continually pushing boundaries to shape the future of
sportswear and positively impact communities worldwide."

MISSION OF ADIDAS
"At Adidas, our mission is to be the best sports and lifestyle brand in the world by designing and producing
innovative products that enable athletes of all levels to perform at their best. We are committed to fostering
inclusivity and diversity, ensuring that everyone has the opportunity to participate in and benefit from sports.
We strive to lead the industry in sustainability, minimizing our environmental footprint and positively
impacting communities around the globe. Through our passion for sport and culture, we aim to inspire
creativity, collaboration, and positive change, shaping a better future for generations to come."

VALUES
Adidas's values are the core principles that guide its actions, decisions, and interactions both internally with
its employees and externally with its customers, partners, and communities. While the specific values may
evolve over time, Adidas generally emphasizes key themes such as innovation, performance, sustainability,
integrity, inclusivity, and collaboration.
Innovation: Adidas is committed to pushing the boundaries of design and technology to create innovative
products that enhance athletic performance and inspire creativity.
Performance: Excellence is at the heart of everything Adidas does. The company strives to empower athletes
to achieve their full potential and reach new heights of success.
Sustainability: Adidas recognizes its responsibility to protect the planet and promote sustainable practices.
The company is dedicated to reducing its environmental footprint, conserving resources, and positively
impacting communities.
Integrity: Adidas upholds the highest standards of ethics, honesty, and transparency in all its operations and
relationships. Integrity is fundamental to building trust and credibility with stakeholders.
Inclusivity: Adidas believes in the power of sport to bring people together and promote diversity, equality,
and inclusion. The company is committed to creating an environment where everyone feels welcome and
valued.
Collaboration: Adidas values teamwork, cooperation, and partnership. By working together internally and
externally, the company fosters innovation, drives collective impact, and achieves shared goals.

2.3 BUSINESS MODEL OF ADIDAS

Adidas operates on a business model that integrates various strategic elements to drive growth, profitability,
and sustainability. Here's an overview of Adidas's business model:
Innovative Product Development: Adidas invests significantly in research and development to create
innovative and high-quality footwear, apparel, and accessories. The company focuses on incorporating
advanced technologies, materials, and designs to enhance performance, comfort, and style for athletes and
consumers.
Brand Strength and Marketing: Leveraging its strong brand recognition and heritage, Adidas implements
strategic marketing campaigns to connect with consumers globally. The company collaborates with athletes,
celebrities, and influencers, sponsors major sports events, and engages in targeted advertising to strengthen
its brand image and appeal to diverse customer segments.
Omni-channel Distribution: Adidas employs a multi-channel distribution strategy to reach customers
through various channels, including e-commerce platforms, retail stores, and wholesale partnerships. This
omni-channel approach ensures accessibility and convenience for consumers while maximizing sales
opportunities and optimizing the retail experience.
Sustainability and Social Responsibility: Adidas integrates sustainability and social responsibility into its
business operations and supply chain. The company strives to minimize environmental impact by reducing
carbon emissions, conserving water, and using sustainable materials. Additionally, Adidas promotes ethical
labour practices, supports community development initiatives, and advocates for diversity and inclusion.
Global Presence and Market Expansion: With a strong global presence in over 160 countries, Adidas
continues to pursue growth opportunities in both established and emerging markets. The company maintains
market leadership in key regions while expanding its footprint in new territories, leveraging its brand
strength and product innovation to capture market share and drive revenue growth.
Digital Transformation: Adidas embraces digital innovation to enhance the customer experience, optimize
operations, and drive business efficiency. The company leverages digital technologies, data analytics, and e-
commerce capabilities to personalize marketing, streamline supply chain operations, and deliver seamless
online shopping experiences to consumers.

2.4 PRODUCTS OFFERED BY ADIDAS

Adidas offers a diverse range of products spanning athletic footwear, apparel, accessories, and equipment for
various sports and activities. Here's an overview of some of the key product categories offered by Adidas:

Footwear:
Running Shoes: Designed for various types of runners, including neutral, stability, and trail runners, with
features such as responsive cushioning, stability support, and durable outsoles.
Training Shoes: Versatile footwear for gym workouts, cross-training, and high-intensity interval training
(HIIT), offering stability, support, and flexibility.
Soccer Cleats: Performance-oriented cleats for soccer players, engineered for speed, agility, ball control,
and traction on different playing surfaces.
Basketball Shoes: High-performance basketball footwear featuring cushioning technologies, ankle support,
and traction patterns optimized for quick cuts and jumps.

Apparel:
Performance Apparel: Moisture-wicking, breathable clothing for various sports, including running,
training, soccer, basketball, and tennis, offering comfort, freedom of movement, and temperature regulation.
Athleisure Wear: Stylish, comfortable apparel blending sportswear with fashion elements, suitable for both
active pursuits and casual wear.
Outerwear: Jackets, hoodies, and vests designed for outdoor activities, providing protection from the
elements without compromising on style or performance.
Accessories:
Bags and Backpacks: Durable, functional bags for carrying gear, equipment, and personal belongings, with
features such as multiple compartments, padded straps, and water-resistant materials.
Hats and Caps: Headwear options including baseball caps, beanies, and visors, featuring moisture-wicking
fabrics, adjustable closures, and UV protection.
Socks: Performance-oriented socks with features such as cushioning, arch support, and moisture
management, designed for various sports and activities.
Equipment:
Soccer Gear: Goalkeeper gloves, shin guards, balls, and training accessories for soccer players of all levels.
Basketball Gear: Basketballs, hoops, training aids, and accessories for players, coaches, and fans.
Training Equipment: Fitness accessories such as resistance bands, agility cones, foam rollers, and yoga
mats for home workouts and gym sessions.

SERVICES OFFERED BY ADIDAS

Adidas offers a range of services alongside its core products to enhance the customer experience, support
athletes, and contribute to its overall brand ecosystem. Here are some key services provided by Adidas:
Retail Stores: Adidas operates retail stores worldwide, offering customers the opportunity to explore and
purchase its products in-person. These stores often provide personalized shopping experiences, expert
advice, and exclusive product launches.
E-commerce Platforms: Adidas maintains robust e-commerce platforms, allowing customers to browse and
shop its products online from the comfort of their homes. These platforms often feature user-friendly
interfaces, secure payment options, and convenient delivery services.
Customization Services: Adidas offers customization services for select products, allowing customers to
personalize their footwear, apparel, and accessories with unique colors, designs, and graphics. This
customization option adds a personal touch to Adidas products and appeals to customers seeking
individuality.
Athlete Support Programs: Adidas provides support programs for athletes, ranging from sponsorship deals to
training facilities and resources. These programs aim to empower athletes to perform at their best and
achieve their goals, while also promoting the Adidas brand through their achievements.
Community Engagement Initiatives: Adidas engages with communities through various initiatives, such as
grassroots sports programs, charitable partnerships, and social impact projects. These initiatives aim to
promote physical activity, empower underserved populations, and address social issues.
Digital Platforms and Apps: Adidas offers digital platforms and mobile apps designed to enhance the
customer experience, provide fitness and training guidance, and foster community engagement. These
platforms often feature workout routines, nutritional advice, and opportunities to connect with other Adidas
enthusiasts.
Event Sponsorship and Activation: Adidas sponsors and participates in sports events, tournaments, and
cultural festivals around the world. Through these sponsorships and activations, Adidas showcases its
products, engages with fans, and reinforces its brand image as a leader in sports and lifestyle.

SWOT ANALYSIS OF ADIDAS

SWOT analysis is the method of measuring the organization and its environment, whether internal or
external. It is the first stage of planning, which helps marketers focus on the key issues an organization can
face.
SWOT stands for Strengths, Weaknesses, Opportunities, and threats. Adidas’ strategy analysis focuses on
Strengths and Weaknesses, which represent the company’s internal environment. In contrast, the other two
represent the external environment with direct and indirect impacts on the business.

STRENGTHS
The brand recognition of the product it’s well-reputed.
High-quality products.
Provides a diverse range of products (shoes, bags, shirts, perfumes, toiletries, etc.)
Obeys environmental laws (Adidas has never been accused of pollution)
Adidas’ policies and management safeguard employees’ rights.

WEAKNESSES
Online stores are offered only to the USA or some locations in Europe.
Customer services are not functional, which creates problems, especially in the case of e-marketing
Price is interwoven to high quality.
OPPORTUNITIES
Outsourcing web development and e-commerce/marketing to a third party is possible.
The growing market for sports apparel
Joint Venture with partners around the world to increase participation in athletics.

THREATS
Unstable economic environment
Competition at the supply chain management level
Nike’s strong reputation in the sports industry

MARKET POSITION OF ADIDAS

Adidas holds a formidable position in the global sports apparel and footwear market, solidifying its status as
one of the industry's leading players. Renowned for its innovative products, iconic branding, and extensive
market presence, Adidas has carved out a significant share of the market. The brand's strong reputation for
quality and performance, coupled with its rich heritage in sports, resonates with consumers across diverse
demographics and geographies.
Adidas competes head-to-head with industry giants like Nike and Under Armour, leveraging its brand
recognition and product differentiation to maintain a competitive edge. With a diverse portfolio spanning
athletic footwear, apparel, and accessories, Adidas caters to a wide range of sports and lifestyle preferences,
further enhancing its market appeal. The company's strategic partnerships with elite athletes, sports teams,
and celebrities, along with its sponsorship of major sporting events, reinforce its brand image and connect
with consumers on a deeper level. As Adidas continues to innovate, expand its global footprint, and embrace
digital transformation, it remains well-positioned to capitalize on market opportunities and sustain its
leadership in the dynamic sports apparel industry.

ACQUISITION BY ADIDAS
Adidas acquired and sold several business units during the early 2000s:
Salomon: Sold in 2005, although TaylorMade was retained until 2017
Reebok: Acquired in 2006 and sold in 2021, although Rockport was sold in 2015
Five Ten: Acquired in 2011

In addition to sponsoring players of many sports and several sporting leagues, notable collaborations have
strengthened the brand’s cultural relevance:
2001 partnership with fashion designer Yuhji Yamamoto
2004 partnership with clothing designer Stella McCartney
2013 partnership with rapper and fashion designer Kanye West (until 2022)
2022 partnership with fashion designer Gucci

CHAPTER III
METHODOLOGY
3.1 RESEARCH DESIGN
The research design analysis of Adidas's CSR involves setting objectives, collecting secondary data from
sources like reports and databases.

3.2 DATA COLLECTION METHODS

The data collection methods include secondary data sources, including annual reports published by Adidas,
articles published in newspapers, online journals, textbooks, internet sources, and other relevant websites.
The study analyzes the data collected from secondary sources to identify the primary themes, tactics, and
results of Infosys' CSR activities. The analysis is based on the company's dedication to ethical practices,
ecological sustainability, and social engagement.
 CHAPTER IV
DATA ANALYSIS
CSR STRATEGY AT ADIDAS

Adidas has established a robust CSR strategy that underpins its commitment to responsible business
practices and social and environmental stewardship. The company's CSR strategy is guided by its core
values of integrity, innovation, and excellence, aiming to create positive impact while ensuring long-term
business sustainability.
Adidas's CSR strategy is structured around several key pillars:
Environmental Sustainability: Adidas prioritizes environmental sustainability by minimizing its carbon
footprint, conserving natural resources, and reducing waste throughout its operations. The company has set
ambitious targets to achieve carbon neutrality, increase renewable energy use, and eliminate single-use
plastics from its products and packaging.
Labor Rights and Supply Chain Transparency: Adidas is dedicated to upholding labour rights and
promoting ethical practices within its global supply chain. The company conducts rigorous supplier
assessments, audits, and training programs to ensure compliance with labour standards, fair wages, and safe
working conditions. Adidas also prioritizes transparency and accountability by publicly disclosing
information about its suppliers and manufacturing processes.
Community Engagement and Social Impact: Adidas engages with communities worldwide through
philanthropy, volunteerism, and social impact initiatives. The company supports programs that promote
education, health, and youth empowerment, particularly in underserved communities where it operates.
Adidas also partners with nonprofit organizations and local stakeholders to address social challenges and
create positive change.
Diversity, Equity, and Inclusion (DEI): Adidas is committed to fostering diversity, equity, and inclusion
within its workforce and across its value chain. The company promotes a culture of inclusion, respect, and
belonging, striving to create equal opportunities for all employees regardless of gender, race, ethnicity, or
background. Adidas also works to ensure diverse representation in its leadership positions and marketing
campaigns, reflecting the diverse communities it serves.

APPROACH TO CORPORATE SOCIAL RESPONSIBILITY

Adidas approaches corporate social responsibility with a proactive and integrated approach, recognizing that
sustainability and ethical business practices are fundamental to its long-term success. The company embeds
CSR considerations into its corporate strategy, decision-making processes, and day-to-day operations,
treating CSR as a core business imperative rather than a separate initiative.
Adidas's approach to CSR is characterized by:
Leadership Commitment: Adidas's top leadership, including the CEO and executive board, demonstrates a
strong commitment to CSR, setting the tone from the top and championing sustainability initiatives
throughout the organization.
Stakeholder Engagement: Adidas actively engages with stakeholders, including customers, employees,
investors, suppliers, and communities, to understand their expectations, concerns, and priorities regarding
CSR. The company solicits feedback, conducts stakeholder consultations, and collaborates with external
partners to address shared challenges and opportunities.
Continuous Improvement: Adidas embraces a culture of continuous improvement, regularly evaluating its
CSR performance, setting targets, and implementing corrective actions to enhance its impact and
effectiveness. The company conducts regular audits, assessments, and reviews to monitor progress, identify
areas for improvement, and drive accountability across its operations.
Transparency and Reporting: Adidas is transparent about its CSR commitments, actions, and performance,
providing stakeholders with regular updates and disclosures through sustainability reports, corporate
websites, and other communication channels. The company strives to be open, honest, and accountable,
sharing both successes and challenges related to its CSR efforts.

INTEGRATION OF CSR INTO BUSINESS OPERATIONS

Adidas integrates CSR considerations into all aspects of its business operations, from product design and
sourcing to manufacturing, distribution, and marketing. The company's commitment to sustainability and
ethical business practices is evident throughout the product lifecycle, with specific initiatives focused on:
Product Design and Development: Adidas prioritizes eco-friendly materials, innovative technologies, and
sustainable design practices to create products that meet performance standards while minimizing
environmental impact. The company collaborates with partners and suppliers to source responsibly and
adopt circular economy principles, promoting resource efficiency and waste reduction.
Supply Chain Management: Adidas works closely with suppliers and manufacturing partners to ensure
compliance with labour standards, fair wages, and safe working conditions. The company conducts regular
audits, assessments, and capacity-building initiatives to monitor and improve supplier performance,
fostering long-term partnerships based on mutual trust and respect.
Manufacturing and Operations: Adidas implements energy-efficient processes, waste reduction measures,
and water conservation strategies in its manufacturing facilities to minimize environmental impact and
promote sustainability. The company invests in renewable energy, energy-efficient equipment, and water
recycling technologies to reduce resource consumption and greenhouse gas emissions.
Distribution and Logistics: Adidas optimizes its distribution and logistics networks to minimize
transportation emissions, packaging waste, and carbon footprint. The company prioritizes sustainable
packaging materials, efficient transportation routes, and reverse logistics programs to reduce environmental
impact and enhance operational efficiency.
Marketing and Communication: Adidas incorporates CSR messaging and sustainability themes into its
marketing campaigns, advertising materials, and brand communications to raise awareness and educate
consumers about social and environmental issues. The company uses its brand platform and influence to
advocate for positive change and inspire action among stakeholders.

ALIGNMENT WITH SUSTAINABLE DEVELOPMENT GOALS (SDGS)

Adidas aligns its CSR initiatives with the United Nations Sustainable Development Goals (SDGs), a
universal call to action to end poverty, protect the planet, and ensure prosperity for all by 2030. The
company identifies priority areas where it can have the greatest impact and contributes to the achievement of
specific SDGs through targeted initiatives and partnerships.

Some of the SDGs that Adidas focuses on include:

SDG 3: Good Health and Well-being: Adidas promotes physical activity, healthy lifestyles, and access to
sports and recreation opportunities through its products, programs, and partnerships. The company supports
initiatives that improve health outcomes, prevent disease, and enhance overall well-being, particularly
among youth and underserved communities.
SDG 5: Gender Equality: Adidas is committed to advancing gender equality and women's empowerment
within its workforce and value chain. The company promotes equal opportunities for women in leadership,
advocates for pay equity and workplace diversity, and supports programs that empower women and girls
through sports and education.
SDG 8: Decent Work and Economic Growth: Adidas upholds labor rights, fair wages, and safe working
conditions throughout its supply chain, contributing to sustainable economic growth and employment
opportunities. The company invests in skills training, capacity-building, and entrepreneurship programs to
promote inclusive and sustainable economic development, particularly in developing countries.
SDG 12: Responsible Consumption and Production: Adidas promotes responsible consumption and
production practices by prioritizing eco-friendly materials, circular economy principles, and waste reduction
strategies in its products and operations. The company encourages consumers to make sustainable choices
and extends product lifespan through repair, recycling, and resale initiatives.
SDG 13: Climate Action: Adidas is committed to addressing climate change by reducing greenhouse gas
emissions, increasing energy efficiency, and promoting renewable energy use across its value chain. The
company sets ambitious targets to achieve carbon neutrality and advocates for climate action through
partnerships, advocacy, and stakeholder engagement.
CSR INITIATIVES AND PROGRAMS
Adidas's commitment to Corporate Social Responsibility (CSR) encompasses a broad spectrum of initiatives
and programs, each designed to address specific social, environmental, and ethical challenges while creating
value for its stakeholders.

1. COLLABORATION WITH PARLEY FOR THE OCEANS: ENDING PLASTIC WASTE

The project aims to inspire and mobilize individuals worldwide, including athletes, to take action in shaping
the future of the planet by addressing plastic pollution. Through collaboration with Parley for the Oceans,
Adidas seeks to lead the fight against plastic waste and drive significant change for environmental
sustainability. Adidas has joined forces with Parley for the Oceans in a mission to end plastic waste and
protect our planet's oceans. Through this collaboration, Adidas is empowering athletes and individuals
globally to make a meaningful difference in the fight against plastic pollution.

KEY COMPONENTS:
Inspiration and Mobilization: Adidas and Parley aim to inspire and mobilize an entire generation to take
action for the planet. By raising awareness and encouraging participation, the project aims to create a
collective movement towards environmental stewardship.
Empowering Athletes: Athletes worldwide are being empowered to leverage their platforms and influence
to drive positive change. Through partnerships with athletes, Adidas is amplifying the message of
sustainability and encouraging others to join the cause.
Call to Action: The project emphasizes the need for action from everyone, everywhere to combat plastic
waste effectively. By rallying individuals and communities worldwide, Adidas and Parley are working
towards creating tangible and lasting change.
Mission to End Plastic Waste: Adidas is committed to leading the fight against plastic waste. Through
innovative initiatives, sustainable practices, and collaborative efforts, the project aims to make significant
strides in reducing plastic pollution and preserving the health of our oceans.

IMPLEMENTATION STRATEGIES:
Awareness Campaigns: Launching global awareness campaigns to educate individuals about the impact of
plastic pollution and the importance of taking action.
Athlete Partnerships: Collaborating with athletes to promote sustainability initiatives, drive engagement,
and inspire their fan bases to participate in the movement.
Product Innovation: Developing sustainable products and materials, including shoes and apparel made
from recycled ocean plastic, to offer consumers eco-friendly options and support the mission to end plastic
waste.
Community Engagement: Facilitating community events, clean-up efforts, and initiatives to encourage
grassroots involvement in combating plastic pollution and promoting environmental conservation.

EXPECTED OUTCOMES:
 Increased awareness and engagement among individuals worldwide in the fight against plastic waste.
 Mobilization of athletes and communities to participate actively in sustainability initiatives and advocate
for environmental conservation.
 Development of innovative products and solutions that contribute to reducing plastic pollution and
promoting circular economy practices.
 Positive impact on the health of our oceans and ecosystems, leading towards a cleaner and more
sustainable future for generations to come.
2. T-REX CSR PROJECT BY ADIDAS:
The Textile Recycling Excellence (T-REX) project represents adidas's commitment to advancing corporate
social responsibility (CSR) efforts in the textile industry. T-REX is a collaborative initiative that brings
together 13 major actors from across the entire value chain under the leadership and coordination of adidas.

OBJECTIVE:
The primary objective of the T-REX project is to create a harmonized blueprint and business opportunities
for closed-loop sorting and recycling of household textile waste in the European Union (EU).

KEY INITIATIVES AND ACTIVITIES:

Collaboration and Coordination: T-REX involves collaboration among stakeholders representing different
sectors of the textile industry, including manufacturers, suppliers, recyclers, and innovators. adidas plays a
leadership role in coordinating these efforts.
Development of a Blueprint: The project aims to develop a comprehensive blueprint for closed-loop
sorting and recycling of textile waste. This blueprint will outline the processes and technologies required to
transform end-of-use textiles from waste into valuable feedstock for new business models.
Business Opportunities: T-REX seeks to identify and capitalize on business opportunities arising from
textile recycling. By creating a harmonized framework for recycling processes, the project aims to unlock
economic potential and promote the transition to a circular economy in the textile industry.
Scalability and Viability: The T-REX project focuses on demonstrating the scalability and economic
viability of closed-loop textile recycling. By showcasing successful models and best practices, the project
aims to inspire broader adoption of sustainable practices across the industry.
EU Focus: T-REX specifically targets the European Union, leveraging regional partnerships and resources
to address textile waste challenges within the EU.

IMPACT AND BENEFITS:

The T-REX project is expected to have a significant impact on sustainability within the textile industry,
contributing to the reduction of textile waste and the promotion of circularity.
By establishing a blueprint for closed-loop recycling, T-REX aims to drive innovation, create new business
opportunities, and minimize the environmental footprint of textile production and consumption.
Through collaboration and knowledge-sharing, T-REX facilitates collective action toward achieving CSR
goals and promoting responsible practices throughout the textile value chain.
3. SORTING FOR CIRCULARITY
The Sorting for Circularity project is an initiative undertaken by adidas as part of its commitment to
advancing sustainability and circularity within the fashion industry. This project is conducted in
collaboration with Fashion for Good, an organization dedicated to driving innovation and sustainability in
the fashion sector.

OBJECTIVE:
The primary objective of the Sorting for Circularity project is to develop a comprehensive framework and
set of guidelines for mapping the garment life cycle, capturing textile waste, and unlocking its recycling
potential.

KEY INITIATIVES AND ACTIVITIES:

Collaborative Partnership: Adidas collaborates closely with Fashion for Good to leverage expertise and
resources in developing sustainable solutions for the fashion industry.
Framework Development: The project focuses on creating a framework that enables the effective sorting
and recycling of textile waste. This framework encompasses various stages of the garment life cycle, from
production to end-of-life disposal.
Guideline Creation: Sorting for Circularity aims to establish practical guidelines and best practices for
stakeholders in the fashion value chain. These guidelines provide actionable insights for improving sorting
processes and maximizing the recyclability of textile materials.
Pilot Programs: The project includes pilot programs to test and refine sorting and recycling methodologies
in real-world settings. These pilot initiatives help validate the effectiveness of the proposed framework and
identify areas for optimization.
Knowledge Sharing: Sorting for Circularity facilitates knowledge sharing and collaboration among
industry stakeholders, including brands, manufacturers, recyclers, and innovators. By sharing insights and
lessons learned, the project accelerates progress toward circularity goals.

IMPACT AND BENEFITS:

The Sorting for Circularity project is expected to have a transformative impact on the fashion industry,
driving innovation and sustainability throughout the value chain.
By developing standardized sorting practices and recycling guidelines, the project enables more efficient
resource utilization and waste reduction.
Through collaboration and knowledge exchange, Sorting for Circularity fosters a culture of sustainability
and circularity within the fashion sector, inspiring industry-wide action and change.

4. MOVE FOR THE PLANET

The 'Move for the Planet' project is an initiative launched by adidas that embodies the company's dedication
to sustainability and environmental stewardship. This project is designed to mobilize individuals and
communities worldwide to take action towards a healthier planet through physical activity and conscious
living.

OBJECTIVE:
The primary objective of the 'Move for the Planet' project is to inspire people to incorporate sustainable
practices into their daily lives while promoting physical activity and well-being.

KEY INITIATIVES AND ACTIVITIES:

Community Engagement: adidas engages with communities globally to encourage participation in
sustainable activities and initiatives. This includes partnering with local organizations and influencers to
amplify the project's reach and impact.
Physical Activity Promotion: 'Move for the Planet' promotes physical activity as a means of connecting
with nature and fostering a deeper appreciation for the environment. Through events, challenges, and online
platforms, adidas encourages individuals to stay active while reducing their carbon footprint.
Education and Awareness: The project provides educational resources and materials to raise awareness
about environmental issues and the importance of sustainable living. This includes sharing tips, guides, and
best practices for incorporating eco-friendly habits into daily routines.
Collaborative Partnerships: adidas collaborates with like-minded organizations, environmental advocates,
and sustainability experts to drive collective action towards shared goals. By leveraging partnerships, the
project amplifies its impact and promotes collaboration within the sustainability community.
Innovation and Research: 'Move for the Planet' supports innovation and research initiatives aimed at
developing sustainable solutions and technologies. By investing in R&D, adidas seeks to continuously
improve its products and practices to minimize environmental impact.

IMPACT AND BENEFITS:

The 'Move for the Planet' project empowers individuals to make positive lifestyle changes that contribute to
a healthier planet.
By promoting physical activity and sustainable living, the project addresses both environmental and public
health concerns, fostering holistic well-being.
Through community engagement and collaboration, 'Move for the Planet' creates a ripple effect of positive
change, inspiring others to take action and join the movement towards a more sustainable future.

5. COMMON GOAL PROJECT:

The 'Common Goal' project is an innovative initiative spearheaded by adidas that aims to harness the power
of football (soccer) to drive social change and create a positive impact on a global scale.

OBJECTIVE:
The primary objective of the 'Common Goal' project is to unite the football community and channel its
collective energy and resources towards addressing pressing social issues, such as inequality, poverty, and
lack of access to education.

KEY INITIATIVES AND ACTIVITIES:

Player Pledge: Football players, coaches, and other stakeholders are invited to pledge a minimum of 1% of
their earnings to support grassroots organizations and initiatives that use football as a tool for social
development. This collective commitment forms the foundation of the 'Common Goal' movement.
Community Investment: Funds raised through the 'Common Goal' project are invested in community-
based organizations and programs that use football to promote education, gender equality, health, and social
inclusion. These investments help empower vulnerable communities and create opportunities for positive
change.
Global Advocacy: 'Common Goal' advocates for social justice and equality on a global scale by leveraging
the influence and visibility of football personalities and organizations. Through campaigns, events, and
partnerships, the project amplifies key messages and drives awareness around critical social issues.
Capacity Building: In addition to financial support, 'Common Goal' provides capacity-building resources
and training to grassroots organizations, coaches, and community leaders. These resources help strengthen
their ability to deliver effective programs and maximize their impact on the ground.
Collaborative Partnerships: 'Common Goal' collaborates with football clubs, leagues, federations,
corporate partners, and NGOs to expand its reach and deepen its impact. By fostering cross-sector
collaboration, the project mobilizes a diverse range of stakeholders to work together towards common goals.

IMPACT AND BENEFITS:

The 'Common Goal' project has a transformative impact on individuals and communities worldwide,
empowering them to overcome social barriers and unlock their full potential.
By harnessing the collective power of football, the project creates a sense of unity and solidarity, fostering a
global movement for positive change.
Through strategic investments and partnerships, 'Common Goal' drives sustainable development and leaves
a lasting legacy of social inclusion and empowerment.

6. Environmental sustainability efforts:

In its quest for environmental sustainability, Adidas has implemented a multifaceted approach that spans its
entire value chain. From product design to distribution, the company prioritizes eco-friendly practices, such
as using recycled materials, reducing water consumption, and minimizing waste generation. Adidas has set
ambitious targets to achieve sustainability milestones, including a pledge to use only recycled polyester in its
products by 2024 and to reduce carbon emissions across its supply chain by 30% by 2030. Additionally,
Adidas is actively engaged in partnerships and initiatives aimed at combating climate change and promoting
environmental conservation.

7. Labor Rights and Supply Chain Transparency:

Adidas recognizes the importance of upholding labour rights and ensuring transparency within its global
supply chain. Through its rigorous supplier assessment and auditing processes, the company strives to
ensure that all partners comply with labour standards, provide fair wages, and maintain safe working
conditions. Adidas actively collaborates with suppliers to address any violations or issues identified,
implementing corrective actions and capacity-building programs where necessary. Furthermore, Adidas is
committed to transparency, publicly disclosing information about its suppliers and manufacturing practices
to promote accountability and foster trust among stakeholders.

8. Community Engagement and Social Impact Projects:

Adidas is deeply committed to making a positive impact in the communities where it operates. Through its
community engagement and social impact initiatives, the company supports programs that address critical
social issues, such as education, health, and youth empowerment. Adidas partners with local organizations,
non-profits, and government agencies to implement projects that create tangible benefits for communities,
including building schools, providing access to clean water, and offering sports programs for underserved
youth. Additionally, Adidas encourages its employees to volunteer and participate in community service
activities, furthering its commitment to social responsibility and community engagement.

9. Diversity, Equity, and Inclusion Initiatives:

Adidas is dedicated to fostering a diverse, equitable, and inclusive workplace and society. The company has
implemented a range of initiatives to promote diversity and inclusion within its workforce, leadership, and
marketing efforts. Adidas actively recruits and develops talent from diverse backgrounds, striving to create
an inclusive workplace culture where all employees feel valued and empowered to succeed. Furthermore,
Adidas works with external partners and organizations to advance diversity and inclusion in the broader
community and industry, advocating for systemic change and equality.

10. Employee Well-being and Development Programs:

Adidas places a high priority on the well-being and development of its employees. The company offers a
comprehensive suite of benefits and programs aimed at supporting employee health, wellness, and
professional growth. This includes access to healthcare services, mental health resources, and employee
assistance programs. Adidas also invests in employee training and development, providing opportunities for
skill-building, career advancement, and personal growth. Additionally, the company promotes work-life
balance and flexibility through supportive workplace policies and initiatives.
KEY POINTS FROM ANNUAL REPORT

1. SUSTAINABILITY
In 2023, Adidas reaffirmed its commitment to sustainability by focusing on key environmental impact areas
such as decarbonization, circularity, biodiversity, and water management. The company aimed to increase
the sustainability of its product lineup, with a target of 90% of articles defined as sustainable by 2025.
Additionally, Adidas pledged to achieve climate neutrality (CO2e) across its entire value chain by 2025 and
committed to a deforestation-free leather supply chain by 2030. The company evolved its approach to
circularity by engaging in cross-industry projects like 'T-REX' and 'Sorting for Circularity.' Adidas also
continued to address water efficiency and quality in its supply chain through an advanced chemical
management program and ambitious targets.
Employee and consumer engagement remained a priority for Adidas, with initiatives like 'Move for the
Planet' aimed at raising awareness for climate change. The company partnered with organizations like
'Common Goal' to engage communities in climate action through sport, demonstrating its commitment to
driving positive social and environmental impact.
Looking ahead, Adidas set ambitious targets for 2025 and beyond, including achieving climate neutrality
across its own operations and reducing GHG emissions across the entire value chain by 30% by 2030. The
company's efforts to reduce environmental impacts are underpinned by a commitment to data quality,
transparency, and collaboration with suppliers.
In 2023, Adidas also made significant progress in measuring and reducing its carbon footprint. The company
developed an in-house tool to measure the environmental footprint of its products, enabling greater
transparency and informed decision-making. Additionally, Adidas focused on decarbonizing its supply chain
by setting clear expectations for its strategic suppliers and supporting them in adopting renewable energy
sources and low-carbon technologies.
Through industry collaboration and strategic partnerships, Adidas is driving progress towards its
sustainability targets while contributing to a more sustainable future for the apparel industry and beyond.

OWN OPERATIONS:
Adidas is committed to reducing GHG emissions in its administrative offices, distribution centers, and retail
stores. Efforts include improving energy efficiency, implementing on-site renewable energy projects, and
sourcing renewable electricity. Notable achievements include increased data coverage, stable emissions
despite decreased energy consumption, and strategic renewable energy contracts.

WATER EFFICIENCY AND CHEMICAL MANAGEMENT:

Adidas focuses on reducing water consumption and improving chemical management across its operations
and supply chain. Significant reductions in water intensity and advancements in chemical formulations
highlight progress in sustainability efforts.

WASTE MANAGEMENT AND TRANSPORTATION:

Adidas emphasizes waste diversion and optimization of transportation methods. High landfill diversion rates
among suppliers and a focus on sea freight and trucking contribute to sustainable practices.

MATERIALS AND SUSTAINABLE ARTICLE OFFERING:

Adidas continues to expand its sustainable article offering, with nearly eight out of ten articles meeting
sustainability criteria. This achievement is supported by advancements in transparency, data accuracy, and
third-party auditing.

RECYCLED POLYESTER:
Adidas is committed to replacing all virgin polyester with recycled polyester in its products by the end of
2024. In 2023, 99% of all polyester used was recycled, including 'parley ocean plastic,' contributing to
reducing ocean pollution.

MORE SUSTAINABLE COTTON:

Since 2018, adidas has sourced 100% of its cotton from more sustainable sources, including organic and
recycled cotton. Participation in the organic cotton accelerator's farm program highlights efforts to support
sustainable cotton farming.

RESPONSIBLY SOURCED LEATHER:

Adidas ensures responsible leather sourcing through membership in the leather working group and
adherence to strict standards. Commitment to deforestation and conversion-free leather supply chain by
2030 demonstrates dedication to sustainability.
INNOVATIVE MATERIALS:
Introduction of innovative materials like lanzatech and Mylo showcases adidas's commitment to sustainable
material innovation. Collaboration with industry partners and participation in projects like the microfibre
consortium drive research and innovation in sustainable materials.

CIRCULARITY:
Adidas pioneers’ circular products and services with initiatives like 'made to be remade' (mtbr) and repair
programs. Engagement in eu-funded projects and collaborations with organizations like fashion for good
demonstrate commitment to scaling circularity in the textile industry.

BIODIVERSITY:
Efforts to manage biodiversity risks include commitments to deforestation-free leather and natural rubber
sourcing. Initiatives to assess and address biodiversity impacts in the supply chain demonstrate proactive
approach to biodiversity conservation.

PACKAGING:
Adidas focuses on using sustainable packaging materials and optimizing packaging to reduce environmental
impact. Adoption of recycled content in paper-based packaging and ldpe polybags contributes to sustainable
packaging practices.

PRODUCT SAFETY:
Adidas prioritizes product safety through rigorous testing and adherence to restricted substances policies.
Contributions to industry standards and engagement in stakeholder consultations demonstrate commitment
to ensuring product safety.
KEY TARGETS FOR 2025 AND BEYOND:

1. Nine out of Ten Sustainable Articles: By 2025, nine out of ten articles produced by Adidas will be
sustainable. This entails using environmentally preferred materials to ensure significant environmental
benefits compared to conventional articles.

2. 15% Reduction in GHG Emissions per Product: By 2025, Adidas targets a 15% reduction in
greenhouse gas (GHG) emissions per product compared to 2017 levels. This reduction aligns with the
commitment to sustainability and environmental stewardship.

3. Climate Neutrality by 2050:

 GHG Emissions Reduction: Achieve a 15% reduction in GHG emissions per product by 2025,
measured against 2017 levels.
 Climate Neutrality at Own Operations: Achieve climate neutrality (GHG) at Adidas' own operations
by 2025.
 Absolute GHG Emissions Reduction: Reduce absolute GHG emissions across the entire value chain
by 30% by 2030, measured against 2017 levels.

4. Enhanced Human Rights and Environmental Due Diligence (HREDD):

High-Risk Human Rights Issues Management: By 2025, implement a system to identify and manage high-
risk human rights issues throughout Adidas' entire value chain.

IMPLEMENTATION STRATEGIES:

1. Sustainable Product Innovation: Continuously innovate and expand the range of sustainable products
offered by Adidas to achieve the target of nine out of ten sustainable articles by 2025.

2. Supply Chain Collaboration: Collaborate closely with suppliers to promote environmental programs,
adopt innovative materials and technologies, and increase the use of renewable energy to reduce GHG
emissions across the value chain.

3. Energy Efficiency Measures: Implement energy efficiency measures within operations to reduce
carbon footprint and achieve climate neutrality by 2025.

4. Human Rights and Environmental Due Diligence: Expand the scope and application of Human
Rights and Environmental Due Diligence efforts to identify and address high-risk human rights issues
throughout the value chain by 2025.

5. Monitoring and Evaluation: Regular monitoring and evaluation of progress towards targets using key
performance indicators (KPIs) related to sustainability metrics, GHG emissions, and human rights due
diligence. Periodic reporting to stakeholders on progress, challenges, and achievements.
CHAPTER V
FINDINGS
 FINDINGS

 Adidas has made significant progress towards its sustainability targets, particularly in increasing the
number of sustainable articles in its product lineup and working towards climate neutrality across its
value chain by 2025. The commitment to achieving a deforestation-free leather supply chain by 2030
demonstrates a proactive approach to addressing biodiversity risks.
 Adidas has taken proactive steps to promote circularity within the apparel industry through partnerships
and projects like 'T-REX' and 'Sorting for Circularity.' These initiatives aim to scale circular solutions
and promote recycling technologies, contributing to a more sustainable and resource-efficient value
chain.
 Adidas has implemented advanced chemical management programs and set ambitious targets to improve
water efficiency and quality in its supply chain. These efforts reflect Adidas' commitment to addressing
water-related challenges and minimizing its environmental footprint.
 Adidas has successfully engaged employees as sustainability ambassadors and connected with
consumers globally through initiatives like 'Move for the Planet' and partnerships with 'Common Goal.'
These initiatives not only raise awareness about climate change but also demonstrate Adidas'
commitment to using sport as a platform for social and environmental action.
 Collaboration with suppliers is crucial for achieving sustainability targets, and Adidas has leveraged its
long-term relationships with suppliers to align with decarbonization goals and scale innovative materials
and circular business practices. This collaboration underscores the importance of stakeholder
engagement in driving sustainability initiatives.
 While Adidas has made significant progress, challenges remain in achieving its sustainability targets,
including the need for continuous innovation, overcoming supply chain complexities, and addressing
potential trade-offs between sustainability and profitability. However, these challenges also present
opportunities for innovation, collaboration, and long-term value creation.
CHAPTER VI
CONCLUSION
CONCLUSION

 In conclusion, the analysis of Adidas' sustainability initiatives reveals a comprehensive and proactive
approach towards addressing key environmental challenges. By focusing on decarbonization, circularity,
biodiversity, and water management, Adidas has demonstrated its commitment to driving positive
change and advancing sustainability within the apparel industry.

 Adidas has made significant progress towards its sustainability targets, with notable achievements
including increasing the sustainability of its product lineup, working towards climate neutrality across its
value chain, and committing to a deforestation-free leather supply chain by 2030. These efforts reflect
Adidas' recognition of the urgent need to address environmental issues and its willingness to take bold
action to mitigate its environmental impact.

 Furthermore, Adidas' engagement with employees and consumers as sustainability ambassadors has been
instrumental in raising awareness about climate change and driving collective action towards a more
sustainable future. Initiatives such as 'Move for the Planet' and partnerships with organizations like
'Common Goal' showcase Adidas' commitment to using sport as a platform for social and environmental
advocacy.

 Collaboration with suppliers and stakeholders is crucial for achieving sustainability goals, and Adidas
has demonstrated its dedication to working closely with partners to scale innovative materials, recycling
technologies, and circular business practices. This collaborative approach underscores Adidas'
recognition of the interconnectedness of sustainability issues and the importance of collective action in
driving meaningful change.
 While challenges remain, including the need for continuous innovation and overcoming supply chain
complexities, Adidas is well-positioned to build on its progress and continue leading the way in
sustainable practices within the apparel industry. By remaining committed to its sustainability targets,
fostering collaboration, and embracing opportunities for innovation, Adidas can drive positive
environmental impact while maintaining its position as a global leader in sports apparel.

 In conclusion, Adidas' sustainability journey serves as a testament to the company's dedication to

environmental stewardship, social responsibility, and long-term value creation. As Adidas continues to
evolve its sustainability strategy, it will play a critical role in shaping a more sustainable and resilient
future for generations to come.

BIBLIOGRAPHY AND REFERENCES

BIBLIOGRAPHY AND REFERENCES

 https://en.wikipedia.org/wiki/Adidas
 https://sdgs.un.org/goals
 https://www.investopedia.com/terms/c/corp-social-responsibility.asp#:~:text=Key
%20Takeaways,positive%20brand%20image%20for%20companies.
 https://www.adidas.co.in/help/company-information/csr-policy
 https://www.adidas.co.in/help/company-information/csr-projects
 Adidas Group (2023)-Sustainability Progress Report 2023
 Adidas Group. (2023)- Annual Report 2023