PIONEER DESIGNER

HARDWARE

Business Plan

Contact Information
DAVID ANYANGU

TEL; 0702266107
Table of contents
Table of Contents
Executive Summary...............................................................................................................................................3
Business history, background and company purpose;...................................................................................6
Problem & Solution...........................................................................................................................................7
Entrepreneurial story........................................................................................................................................8
Product and services..........................................................................................................................................8
Marketing and sales strategies.........................................................................................................................9
Operations........................................................................................................................................................11
Competition......................................................................................................................................................12
Company management and organization..........................................................................................................13
Business Model.................................................................................................................................................14
Business Environment.....................................................................................................................................16
Financial statements........................................................................................................................................18
Executive Summary
Business organization;
It was founded by David Anyangu in 2017. He oversees all staff; manage client relations, and business expansion.
He is currently the only full-time employee with two casual laborers who help in loading and offloading but looks
forward to recruiting the following staff in future:

1. Office Manager who will manage the office administration, client files, and accounts payable.

Business Highlights
1. Registered business
2. Company ltd
3. Hardware

Problem and solution Summary

Harambee area is fast growing with an upcoming population that is eager on putting up modern structures .There
was need for hardware in the neighborhood to serve the demand; therefore pioneer hardware saw the gap and
decided to fill it
Market

Pioneer designs customer segmentation will primarily target the following customer profiles:
 Retail customers
 online customers
 buyers who purchase in bulk
The payments will be made at the point of sale preferably using mobile money to get their contact information so
as to follow up on them and build a loyal customer base for future sales.
In addition, I will target online customers nationally via their fully-developed website and social media
platform.

My business will cope with all the emerging trends in the industry, such as technology, changes in customer
behavior or preferences by continuously doing my market research, investing in the latest innovations and
technological developments in beekeeping practices, such as hive design, monitoring systems, and extraction
techniques. I will also gauge consumer awareness and perception hardware products, including aspects related to
health benefits such as sanitation products for improved sanitation in the community.

Competition

My competitive advantages
Pioneer designer will be able to offer the following advantages over their competition:
 Friendly, knowledgeable, and highly-qualified team.
 BDS knowledge that will enable the hardware operate the business
 Supply of sanitation products which help to boost the sales.
 Fully stocked enterprise that will ensure products availability to the customer

The following are my sales plans;

1. Direct sales calls and messaging
2. Product sampling marketing
3. Partnering with other businesses
4. Offering referral programs
5. Encourage customer retention by introducing loyalty programs, discounts on bulk purchases and
personalized service.
6. The pricing of pioneer hardware will be moderate and on par with competitors so that customers feel they
received excellent value when purchasing the products.
 Business history, background and company purpose;
Pioneer designer is a fully registered company that specializes in hardware products. It was founded by David
Anyangu in September of 2017.It is located in Kakamega County, Matungu sub county. He is very much
interested and determined to succeed in building and construction materials.

Since incorporation, Pioneer hardware has achieved the following milestones:

 Registered company to transact business Kenya.
 Reached out to numerous contacts to purchase products from the enterprise
 Introduced sanitation products(sato products) for improved sanitation in the community through availability
of the products

Entrepreneurial story
I started the hardware after completing college and failing to secure a white collar job, I also got the interest because
I had been helping out my parents sell in their hardware and hence had the experience of how to run that type of
business.

Product and services

Products sold include all building materials from cement, nails, iron sheets, paint etc. also incorporate materials used
for making seats and carpets.
 Marketing and sales strategies

Target market, market Size & Segments

They include contractors hired by potential home owners to foresee building construction, households doing house
repairs, institutions etc.
The end consumers will be individuals including friends, church members, co-workers and community who either
purchase the products directly or through sales agents that buy sanitation products and sell to households. The payments
will be made at the point of sale preferably using mobile money to get their contact information so as to follow up on
them and build a loyal customer base for future sales.
In addition, I will target online customers nationally via their fully-developed website and social media
platform.

My business will cope with all the emerging trends in the industry, such as technology, changes in customer
behavior or preferences by continuously doing my market research, investing in the latest innovations and
technological developments in products, such as new design, monitoring systems, and extraction techniques..

Marketing Plan

1. Local networking by calling in favors and assistance from friends, church mates, relatives, co-
workers, local business and content marketing by promoting products and also sanitation products as a
healthy way of ensuring diseases are controlled by proper sanitation.
2. Maintaining an excellent customer relation with my customers.

3. The company’s name, email address, telephone number, social media accounts and other contacts
information will be availed to potential consumers and suppliers.
 4. Pioneer designers will focus on utilizing modern forms of internet and social media advertising to
create company’s visibility, detail services provided with associated fee information when possible
and promote customer satisfaction survey results and candid testimonials.
5. Professional Associations and Networking; I will attend community association meetings, trade group
events, and trade shows to encounter opportunities to grow my business. This includes industry sector
shows where they can source products and sell their own to buyers. I will also look out for
organizations that support community sanitation and partner with them. And find out whether we can
get to promote my products and business.

Not more than 10% of annual gross sales will be allocated to the marketing budget and regardless of what type of
marketing campaign is developed; management will make a conscious effort to research and gather data supporting
and testing the campaign, and analyze directly related expenses with potential profit to determine cost
justification.
Customer information database that will be used for email, text, telephone or direct mail advertising campaigns.
Future consideration will be given to any economical marketing strategies that assist in obtaining referral business
through verbal advertising, and converting new customers into loyal repetitive ones.

Sales Plan
The following are my sales plans;
1. Direct sales calls and messaging
2. Product sampling marketing
3. Partnering with other businesses
4. Free transport for bulk buyers.
5. Encourage customer retention by introducing loyalty programs, discounts on bulk purchases and
personalized service.
6. The pricing of Pioneer designer will be moderate and on par with competitors so that customers
feel they received excellent value when purchasing the products.
 Operations
The following will be the operations plan for Pioneer designs;

Locations & Distribution

The hardware will stock all the products that can be used in building and construction. Bulk customers will be
offered transport services to their premises. The business location is also very strategically located near the
Harambee market and a fast growing community with good traffic.

Technology
A pioneer designer is planning to embrace technology by installing a point of sale system software to help in record
keeping. This will help in tracking of sales, inventory and also other financial aspects of the business.

Competition

Current Alternatives
My current competition are the hardware in Harambee that are equally well stocked and been in existence for
longer period than mine.

My competitive advantages
Pioneer designers will be able to offer the following advantages over their competition:
 Friendly, knowledgeable, and highly-qualified team.
 Embraced technology by installing a POS system that will in the daily operations of the business
 Comprehensive list of products and consistent supply that will ensure continuous flow of pro

 Pioneer designer offers the best pricing in town. Their pricing structure is the most cost effective
compared to the competition.
 Pioneer designs will maintain an excellent customer relations and follow-up
 Company management and organization

Pioneer designer is a registered company business founded by David Anyangu. He will oversee all staff,
manage client relations, and work on product development and business expansion. He is currently the only
full-time employee but looks forward to recruiting the following staff in future:
1. Office Manager who will manage the office administration, client files, and accounts payable.

Cost plan

Costs Item Amount

Capital Costs 1) Computer 30,000
2) Printers 30,000
3) lorry 2,000,000
5,000,000
Total Fixed Costs 2,060,000.00
Operating Costs 1. Stock 3,000,000
2. Salaries and wages 100,000
3. Electricity 5,000.00
4. Marketing and Distribution 3,000.00
5. Rent 8,000.00
Total Operating Costs 3,116,000
TOTAL COST 5,176,,000.00
 Revenue Plan

MONTHS
Product/ 1 2 3 4 5 6 7 8 9 10 11 12 Totals
Service
CEMENT 72,000 72,000 82,000 100,00 100,00 92,000 150,00 150,00 100,00 120,00 170,00 200,00 1,258,0
0 0 0 0 0 0 0 0 00
SPIPES AND 75,000 75,000 75,000 105,00 75,000 75,000 75,000 105,00 75,000 75,000 105,00 105,00 1.02M
WIRES 0 0 0 0
SATO 20,000 30,000 30,000 20,000 20,000 20,000 20,000 20,000 50,000 20,000 20,000 20,000 290.000
PRODUCTS
TOTALS 167,00 177,00 177,00 197,00 167,00 167,00 167,00 197,00 167,00 167,00 197,00 197,00 2.1M
(Kshs) 0 0 0 0 0 0 0 0 0 0 0 0
 PROFIT PLAN

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Total

Sales Revenues

Cement 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
Steel 75,000 75,000 75,000 105,000 75,000 75,000 75,000 105,000 75,000 75,000 105,000 105,00 1.02M
0
SATO 20,000 30,000 30,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240.000
Gross 120,000 130,000 130,00 150,000 120,00 120,00 120,000 150,000 120,000 120,00 150,000 150,00 1.53M
Revenues 0 0 0 0 0
Operating Cost
Stock 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 12,000. 144,000.
Salaries 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 18,000. 216,000.
electricity 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 1,000. 12,000.
Marketing 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 1,600. 19,200.
Rent 8000. 8000. 8000. 8000. 8000. 8000. 8000. 8000. 8000. 8000. 8000. 8000. 96,000.
Total 35,6000 35,6000 35,600 35,6000 35,600 35,600 35,6000 35,6000 35,6000 35,600 35,6000 35,600 428,000
Operating 0 0 0 0 0
Expenses
Profit/ 79,400 79,400 79,400. 109,400 79,400. 79,400. 79,400. 109,400 79,400 79,400 109,400 109,40 1.073M
Loss 0
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