Criteo Analyst

Update 20Q4
Industry Analyst Virtual Event
17th November 2020

#Q4CAU
View the video > https://www.criteo.com/blog/video-a-retail-media-moment-with-kenshoos-nich-weinheimer/
 Criteo connects commerce data and media
to change how commerce is done.

Megan Clarken Todd Parsons Diarmuid Gill Geoffroy Martin

Chief Executive Officer Chief Product Officer Chief Technology Officer GM & EVP, Growth Portfolio

Strategy and business Introducing Criteo’s approach Retail Media

update+ Wrap-up Criteo Commerce Media Platform to identification update

#Q4CAU
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Megan Clarken
Chief Executive Officer
Strategy and business update
 Marketers allocate more towards digital advertising –
because it works*

Brands & retailers Media owners & Marketers need better

need AdTech retailers increasingly commerce media
depend on AdTech
• Map a high-fidelity consumer to monetise their • Marketers heavily rely on
journey to deliver relevant audiences & data walled gardens for advertising.
customer experiences and drive
customer lifetime value.
• Data deprecation badly hurts both
• But transparency and measurement
not always up to brands and
retailers and media.
• Target and reach consumers at retailers standards
scale recommendations in brand-
• Big retailers depend on AdTech to
safe environments on the open
optimise the yield of their inventory
• Growing privacy issues around
internet. targeting for advertising limit open
and drive growth.
internet addressability.

Source: digital overtook traditional advertising in 2019, representing 54.1% in 2020, trending towards 62% in 2024 at over half a trillion, eMarketer, Global Digital Ad Spending Update Q2 2020, Ethan Cramer-Flood, 6th Jul 2020,
https://content-na1.emarketer.com/global-digital-ad-spending-update-q2-2020
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 Commerce media generates massive tailwinds and TAM

1 E-commerce is
booming 2 Open internet retailers
represent ~40% of
global ecommerce
3 Trade marketing
shifts to digital

• Ecommerce expected to grow from • COVID has accelerated the use • 92% of brands say their growth
16% of global sales today of the Open Internet for product depends on retail media advertising.³
to 23% in 2023.¹ search and shopping.
• Digital Trade Marketing will exceed
• Brands expected to accelerate shift • There is white space for commerce USD 23B in global spend in 2020,
with boom in ecommerce. media on the open Internet. growing on average 82% each year
since 2016.²
• Digital advertising to overtake
traditional in 2021.

1. Source: Ecommerce share of total global retail sales from 2015 to 2023, June 2019, https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
6 2. Criteo and others.
3. Forrester Consulting. “Consumer Product Brands: It’s Time To Take Control Of Your Retail Media Destiny”, October 2020.
 To power the world’s

MARKETERS
with trusted and impactful
advertising
Todd Parsons Diarmuid Gill
Chief Product Officer Chief Technology Officer

Product Strategy & roadmap

 OUR VISION
To be the world’s
leading Commerce
Media Platform

Megan Clarken
CEO, Criteo
The Commerce Media Platform is consumer friendly, open &
client outcome focused

Criteo To power the world’s MARKETERS with trusted and impactful advertising
mission

Product We are stewards of first party data, marketing decisions and ad experiences between
strategy buyers and sellers across commerce

Product Trust Connect Impact

values Safer access to the diversity Scaling efficient Always make a good
of the web growth impression
 Criteo combines unique reach and commerce data assets to
enable brands and retailers to optimise sales

Commerce Data Reach Retail Media Insights & Automated

Measurement Incrementality

Shopper Graph Stewardship of 20k Exclusive opportunities Ability to measure user Maps complete buyer
$2B daily online marketer's 1st party for brands to advertise ad exposure to sales journey
transactions across 4B user and on retailers’ on-site at Product SKU level
product SKUs in 13 commerce data media Personalises product
languages Commerce Insights to experience with DCO
Preferred access to Profitable revenue merge shopping and
ID Graph 5,000 premium generation for large paid media data for Lookalikes extend reach
2.5B global user publishers on Open retailers planning and while preserving
reach with 250M Internet activation performance
DAU's connected Industry first self-
to non-cookie 100+ ad opportunities service transparent Predictive bidding ups
identifiers...and per user/day Retail Media Platform win-rate and lowers cost
counting

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 2021: Our technology & products serve the ecosystem
Stewards of consumer data, marketing decisions and ad experiences between buyer and sellers across commerce

Criteo Commerce
Media Platform The Consumer Commerce focused technology
Marketing Solutions Consumer Controls: Commerce insights & identity
Privacy and transparency Machine learning decisions & predictions
& Retail Media Personalised Experiences Improved personalized ad experiences

Retailers Brands
Data Controls Data Controls APIs
Monetisation Omnichannel outcomes
Retail Media Platform Commerce Insights Contextual outcomes Management Center
Personalisation Video / CTV outcomes
Merchandizing Measurement

Publishers
Data Controls
Direct Integrations
Criteo Direct Bidder
SSP Integrations
Revenue Insights
Agencies
Data Controls
API Partnerships with
Omnichannel outcomes demand and other
Contextual outcomes marketing applications
Video / CTV outcomes
Measurement

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 Identification rests on 3 complementary approaches
We have the right combination of assets and network to navigate our customers to post-cookie marketing

Addressable Audience Contextual

advertising advertising advertising
Expand permission data Industry group* leadership Machine-learning at the
(1P Network) on optimised and intersection of contextual
Improve Open Internet measurable advertising and commerce
interoperability (UID2.0)

Interest groups/cohorts Content/contextual

Privacy-by-design signals validated by
user-level signals validated by 1P truth set
1P truth set

“Identity-light” commerce activations for superior customer acquisition and remarketing – today and tomorrow
• Evolved addressable buying journeys
• Optimisation without universal identity
• Audience-first Measurement Solutions

* W3C, Prebid, Rearc

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 Commerce Media Platform meets the needs of marketers,
brands and retailers in the evolving commerce landscape

Marketer Needs Commerce Media Platform Products Impact

§ Grow their business Targeted Reach Customer

though smart marketing
§ Understand their consumers
and places to advertise on
the entire path to purchase
§ Measure lifetime value
of every customer
• Contextual Outcomes
Acquisition
• Video & CTV Outcomes
• Omnichannel Outcomes
Bridge to performance
Automated
• Measurement
Incrementality

Addressability (now and post cookie)

§ Execute all
commerce marketing
• 1st Party Media Network (1:1)
through a single platform • Buyer Index Customer
• API Program Retention/Upsell

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 Roadmap 2021 –and beyond
Criteo Commerce
Media Platform

Analytics & Insights

Leading performance-based Display

1P Media Network
Video/CTV/Native

Privacy-focused
advertising Platform Social/Search

Display
Video/CTV/Native NEW Retail Media
Retail Media Extension
+60% YTD
Global leader in retargeting Retail Media
Retargeting
Audience Advertising
Display Retargeting +50% YTD
Audience Advertising Omnichannel, Contextual,
Retargeting Omnichannel +120% YTD Interest audiences

Media arbitrage business model Share of media spend Platform

2005 - 2016 2017 - 2020 2021 onwards

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 Detailed roadmap 2021 –and beyond

Marketing APIs to address every buyer journey First-Party Media Network

• Audience: Insights and Planning • 1P audience Data: Onboarding,
Criteo Commerce • Ads: Bidding, Dynamic Creative, Optimization Data Clean Room and CDP
Media Platform • Measurement: Events and Incrementality integrations
• 1P commerce data: Catalog,
Transaction, Buyer behavior
Analytics & insights Supply/formats to reach and engage each buyer • 1p Syndication: Deal ID, OSS ID,
• Video and CTV outcomes Proprietary ID
Display, Retailer On-Site • Social outcomes

1P Media Network
Video/CTV/Native Privacy-focused • Search outcomes Powered by:
Social/search Commerce Buyer Index
• Buyer Journey by product,
Retailer reach and monetization transaction, content or media
Retail Media • Audience extension • Identity truth sets
Retail Media Extension • Media + store experiences
• In-store monetization Secured by:
Retargeting Privacy Mesh
Audience Advertising "Identity-light" audience targeting • Consumer/partner data rights
Omnichannel, contextual, • Privacy-by-design addressability management
interest audiences • Interest group targeting • Across sources, destinations &
• Contextual for Commerce marketing use cases
Platform

2021 onwards 3-year vision: move to open Commerce Media Platform

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Geoffroy Martin
GM and EVP,
Growth Portfolio
Retail Media update
 What is Retail Media?
Brand-sponsored ads on retailer websites and apps.
Retail media provides new revenue streams for retailers while delivering
targeted, sales-accountable advertising for brands.

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 Why retail media: a massive USD 20B-25B market opportunity*

Multiple factors driving Retail Media growth

• Rapid rise of ecommerce and diversification of online

shopping behavior

• Shift of trade spend from physical retail to digital

• Desire for advertising that is measurable against

product sales and targetable without 3rd party cookies

19 * eMarketer, TED, Amazon financial statements; Figures exclude Amazon and China
 Retail Media
Platform is here!

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 What do clients get from Retail Media Platform?
Retailers:
Leading platform to manage their entire retail
media business
• One platform for all ad formats and demand sources reduces
operational and tech management complexity
• Flexible campaign management – easier to create, manage,
and optimize complex campaigns
• Support for sponsored product and display ad formats,
audience targeting, and CPM/CPC pricing models
• Full control of media pricing and yield – retailers control their
own floor prices and rate cards, regardless of demand source
• Incremental demand from brand and agency platform users,
plus 3rd party demand sources available through API
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Brands & Agencies:
Enterprise-grade tech for managing retail media
investments
• Complete flexibility, transparency, and control across major
retailers
• Enterprise-grade self-service capabilities, with full
transparency and robust account management & user
permissions
• Accountability for every ad dollar to SKU-level product sales
• Campaign management and reporting APIs to integrate with
existing analytics tools and buying platforms
 Criteo is uniquely positioned as the leading platform for Retail Media

Powers the largest open, multi-retailer ecosystem – not just retailer walled gardens

Supports every major retail media ad format – including sponsored products,

native display, IAB standard display, and custom ad units

Best-in-class shopper experience with AI-powered relevancy controls

Trusted platform for broadest network of category-leading retailers: Support

leading retailers like Target, Best Buy, Costco, Macy's, Asda, and Carrefour

Agency-ready self-service capabilities and APIs to connect to 3rd party platforms

Proven tech scale and global retail media experience

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 Strong market traction for Retail Media Platform

Brands & Agencies

• 50+ brands already live and growing
“Criteo’s new Retail Media
• Holding company-level technology agreements with Platform is hugely exciting as it
agencies – a first for Criteo reduces the silos that exist
across the industry with
• Unique agency partnerships: partnership with Merkle to regards to inventory,
support both their agency and retailer consulting businesses allowing brands to target
consumers based on
rich behavioural insights close

Retailers to the point of conversion in a

way that hasn’t really
• Target live on Retail Media Platform and more major US been possible before.’’

retailers transitioning soon

-Stuart Johnson, Omnichannel
• EMEA rollout to accelerate in Q1 2021 – including major Commerce Director, Publicis
European grocer consolidating its Retail Media business
onto Retail Media Platform

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 Helping a major big box retailer evolve its Retail Media offering

Yesterday Today Tomorrow

• Managed service • Self-service and managed • All ad formats delivered via one platform
Sponsored service options for brands (Criteo)
Products offering
• Demand from 3rd party • Offline purchase data available for
• Separate ad platforms targeting and measurement
platforms for
Sponsored • 4x revenue growth • Offsite advertising with 1st party targeting
Products (Criteo), and measurement available via same
display (Google), platform
and offsite
advertising

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 Where we go from here: 2021 Retail Media roadmap
Advanced display
capabilities
capabilities &
& retailer
retailer controls
controls
• New targeting capabilities,
including CRM and in-store
data integrations
• New display ad formats and
support for 3rd party
verification
• New retailer controls and
‘’deal’’ functionality to
customize priority and price
by brand, campaign, and
demand source
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eCommerce Offsite
Offsite Geographic
Geographic
eCommerce
insights advertising
advertising expansion
expansion
insights
• Advanced insights that • Extend campaigns across the • Launch in APAC: Australia,
combine media metrics with open web Japan, South Korea
organic commerce data –
unique outside of Amazon
• Target campaigns using 1st • Expansion into new markets
party retailer data in Europe and Americas
• New metrics like true share of
voice, share of category, and
incrementality measurement
• Measure campaign using
SKU-level sales data
• Understand how product
content and ads work together
to drive conversion
• New budget planning and
allocation tools
Megan Clarken
Chief Executive Officer
Wrap-up
 How Criteo works with clients

SEAT used Criteo’s Support the launch of a Italian agency German retailer
exclusive intent data to new consumer Webranking wanted SportCheck used
build an audience of electronics product to build out their monetised its website to
‘Discount Lovers’ for an customer journey and drive growth outside of
upper-funnel acquisition Leverage Criteo maximize every product sales
campaign consumer intent to target consumer touchpoint
users which are right in 14 Brands live on Criteo
+38% leads for the buying process of +80% post-click Retail Media generating
dealerships new goods to drive them revenues between 1,000% to
to ecommerce website 6,00% ROAS

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 Retail clients leveraging the synergies between retail media and
marketing solutions
Criteo Marketing Solutions helped La
Redoute prioritise families along the full
funnel, to drive loyalty, engage new
users with similar profiles, all with a very
competitive ROI.
La Redoute also relies on Criteo Retail
Media's solutions to activate premium
and native Retail Media ads for big
and small events of everyday life.
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myToys Group is partnering with Criteo
Retail Media.
Criteo is supporting myToys:
• to monetize the inventory in their online
shop (mytoys.de) and
• to win brand budgets for onsite (native
& display) as well as offsite campaigns.
myToys thus benefits from additional
revenue streams and an increase in brand
engagement.
 Criteo is in a good position for 2021, tracking on our four strategic
pillars and ready to grow over time

1 2 3 4
Strengthen Expand Explore strategic Drive tech &
the core product portfolio game changers operational excellence

ü Overachieved ü Strengthened product ü Expanded ecommerce ü Invest in DSP, insights

expectations despite roadmap to revive exposure through Retail and identity
Covid_19 growth and address Media
identity challenges ü Strong balance sheet
ü Introducing a strong C- ü Invest in compelling and reinvestment
level set to ü Launched new Retail opportunities for growth strategy to further
accompany Criteo’s Media Platform in NA to address huge transform our business
transformation and EMEA commerce media
opportunity

29 * Source: Criteo
 Q&A panel

Megan Clarken Todd Parsons Diarmuid Gill Geoffroy Martin

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 Further questions? Just contact Criteo Influencer Relations

Ludovic Leforestier Megan Stevens

Director Influencer Analyst Relations
Relations Manager
+44 7500 817 433 +44 75 9797 4608

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#Q4CAU
Appendices
 Global reach with 20,000+ advertisers across 100+ countries

Amsterdam Stockholm
Toronto 2011 2010
2015
London Grenoble
Ann Arbor Moscow
2008 2014
2016 2014
Chicago Paris Munich Seoul
2012 Boston 2005 2010 2010
San Francisco 2012 Beijing
Milan Istanbul
2014 Madrid 2013
New York 2012 2015 Tokyo
2014
2011 Barcelona 2011
2014 Osaka
Miami Dubai
2015 2014
Los Angeles 2015
2015 Gurgaon
2016

Singapore
2013
Campaigns in 100+ countries
28 offices in 19 countries São Paulo Sydney
2011 2011
80+ nationalities

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 Criteo is in a good position for 2021, tracking on our four strategic
pillars and ready to grow over time

1 2 3 4
Strengthen Expand Explore strategic Drive tech &
the core product portfolio game changers operational excellence

ü Overachieved expectations
despite Covid_19
ü Introducing multi-year MSA
contracts with large clients
ü Introducing a strong C-level
set to accompany Criteo’s
transformation
ü New solutions +43% YoY, ü Expanded ecommerce ü Invest in DSP, insights
+53% YTD to 19% of total exposure through Retail and identity
Media
ü Launched new Retail ü Ahead of cost control
Media Platform in May in ü Launched CTV campaigns plan
NA and October in
EMEA: ~+60% YoY, +62% ü Criteo/The Trade Desk ü We have financial
YTD partnership on UDID2.0 strength to support
growth investments

34 * Source: Criteo
 A growing ecosystem of partner integrations
Audiences

Measurement

Offline

Ecommerce Platforms

Tag Management

Supply Quality

Feed Management

Dynamic Creative Optimization

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 We are the world’s leader in supply access
Ensure complete access to every eligible user and adapt to a changing landscape and shifting user behavior

$5.1B 1.2M
Paid to publishers Bids made per
in the last 5 years second Global supply
156 team
members
across 20 offices
3.8B $1.2B yield
Displays per day Publisher spend for
2019

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 Criteo has direct partnerships with over 5,000 publishers globally

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 Benefits of Direct Publisher Partnerships

Better pricing
• Removing SSP fees to get you more value from your budget
Our future online
• Preferred deals drove 5% lower CPMs in Q4 2019 vs. open auction
identification
solutions will
Better depth of supply require/benefit from
• Unique inventory sources e.g. AMP, Adblock
a direct relationship
with publishers. We
• Exclusive placements e.g. Native, High impact believe that having
direct connections to
Preferred access publishers will be an
asset in the future.
• ~40% of our Americas supply has advantaged access
• Criteo Direct Bidder drives 30% higher win rate on average
vs. open auction

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 Commerce Media Platform addresses marketer/retailer needs

Brands and retailers want to… Criteo Commerce Media Platform brings

1. Understand every buyer journey ü Deep commerce insights through data and analytics

2. Grow business through smart marketing ü State-of-the-art user matching technology

ü Commerce-friendly ads, retailer on-site media
ü Single platform for targeting and retail media

3. Execute all digital marketing through ü Large, privacy-focused 1st-party media network
single partner ü Preferred access to over 5,000 media properties
ü Exclusive access to large retailers onsite media
ü Video and CTV campaigns enablement

4. Measure lifetime value of every customer ü Linking offline and online outcomes
ü Measurement along entire buyer journey

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 One platform for the open retail media ecosystem

Retailers & saleshouses Brands & agencies

Manage business rules governing Create and manage campaigns

access to inventory and data via self-service UI

API partners

Integrate with other buying

platforms and reporting
systems

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 How Retail Media Platform is different

Robust APIs support unique API

One platform to buy and sell both Platform Partners program and
sponsored products and display integrate with 3rd party campaign
management and reporting tools

Powers a transparent, open

ecosystem – not individual walled Proven scale and
gardens – to maximize revenue for global footprint
retailers and flexibility for brands

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 Retail Media Platform helps retailers realise their retail media potential

Make it easier to buy Support more retail Gain share of wallet and
and maximise media use cases preserve the shopper
demand across the funnel experience

• Manage their direct • Support upper-funnel • Help brands plan with

sold sponsored goals through IAB
products campaigns standard display ad
with one powerful formats and unique,
platform native Commerce
Display formats
• Enable demand from • Ensure a great shopper
Criteo plus 3rd party • Extend campaigns
API partners offsite leveraging 1st
party shopper data
and sales measurement
advanced insights
beyond ROAS such as
share of voice and
share of category
experience through
granular relevancy
controls

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Thank you