Professional Documents
Culture Documents
Gerald Maina
Gerald Maina
Gerald Maina
EMAIL : geraldkahiga2030@gmail.com
TELEPHONE : 0797099704
INDEX NO : 2291010916
CANDIDATE NAME…………………………..
SIGN………………………………………………….
DATE…………………………………………………
SIGN……………………………………………........
DATE……………………………………………………
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DEDICATION
I dedicate this business plan to my mother Jemimah Wairimu and, brother John Njoroge.
Without forgetting my fellow colleagues for supporting me with the necessary materials I
needed. My supervisor Mr. Linus who mentored me throughout the process of the research. He
was a great source of motivation and encouragement.
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ACKNOWLEDGEMENT
I would like to express my great appreciation to all mighty God for he has enabled me to reach
this far. I also acknowledge my family for the great support they have offered to me especially
my mum.
I also acknowledge my teacher for the assistance gave me. Finally I appreciate my friend for the
ideological assistance they offered to me.
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Table of Contents
DECLARATION............................................................................................................................................i
DEDICATION...............................................................................................................................................ii
ACKNOWLEDGEMENT............................................................................................................................iii
EXECUTIVE SUMMARY...........................................................................................................................1
1.0 BUSINESS DESCRIPTION................................................................................................................1
2.0 MARKET PLAN.................................................................................................................................1
3.0 ORGANIZATION AND MANAGEMENT PLAN............................................................................1
4.0 OPERATION AND PRODUCTION PLAN.......................................................................................1
CHAPTER ONE............................................................................................................................................2
BUSINESS DESCRIPTION..........................................................................................................................2
1.1 BUSINESS NAME..............................................................................................................................2
1.1.1 VISSION.......................................................................................................................................2
1.1.2 MISSION......................................................................................................................................2
1.1.3 CORE VALUE.............................................................................................................................2
1.2 BUSINESS LOCATION AND ADRESS...........................................................................................2
1.2.1 BUSINESS ADRESS............................................................................................................3
1.2.2 LOCATION MAP........................................................................................................................3
1.3 FORM OF BUSINESS OWNERSHIP................................................................................................4
1.4 TYPE OF BUSINESS..........................................................................................................................4
1.5 PRODUCTION AND SERVICES......................................................................................................4
1.6 JUSTIFICATION OF THE BUSSINES..............................................................................................4
1.6.1 STRENGTH..................................................................................................................................4
1.6.2 WEAKNESS.................................................................................................................................5
1.6.3 OPPORTUNITY...........................................................................................................................5
1.6.4 THREATS.....................................................................................................................................5
1.7 THE INDUSTRY.................................................................................................................................5
1.8 BUSINESS GOALS............................................................................................................................5
1.8.1 SHORT TERM GOALS...............................................................................................................5
1.8.2 LONG TERM GOALS.................................................................................................................6
1.9 THE ENTRY AND GROWTH STRATEGY.....................................................................................6
1.9.1 Entry plan......................................................................................................................................6
1.9.2 Growth plan..................................................................................................................................6
CHAPTER TWO...........................................................................................................................................7
2.0 MARKET PLAN.....................................................................................................................................7
2.1 CUSTOMERS......................................................................................................................................7
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2.2 MARKET SHARE...............................................................................................................................7
2.3 COMPETITION..................................................................................................................................8
2.3.1 IDENTIFY COMPETION............................................................................................................8
2.3.2 COPIYING WITH COMPETION................................................................................................8
2.4 METHOD OF PROMOTION..............................................................................................................8
2.5 PRICING STRATEGY........................................................................................................................9
2.6 SALES TACTICS................................................................................................................................9
2.7 DISTRIBUTION STRATEGY............................................................................................................9
2.8 CUSTOMER SERVICES....................................................................................................................9
CHAPTER THREE.....................................................................................................................................10
3.0 ORGANIZATION AND MANAGEMENT PLAN..........................................................................10
3.1 MANAGEMENT TEAM..................................................................................................................10
3.2 ORGANIZATION CHART...............................................................................................................10
3.2 KEY MANAGEMENT.....................................................................................................................11
3.2.1 GENERAL MANAGER.............................................................................................................11
3.3 OTHER PERSONNEL......................................................................................................................11
3.3.1 SALES MANAGER...................................................................................................................11
3.3.2 ACCOUNTANT.........................................................................................................................12
3.3.3 STOREKEEPER.........................................................................................................................12
3.3.4 SECRETARY.............................................................................................................................13
3.3.5 CLEANER..................................................................................................................................13
3.3.6 WATCHMAN.............................................................................................................................13
3.4 RECRUITMENT/TRAINING/PROMOTION..................................................................................13
3.5 REMUNIRATION AND INCENTIVES..........................................................................................14
Incentives.................................................................................................................................................14
3.6 LICENCE, PERMITS AND BY LAWS...........................................................................................15
3.7 SUPPORT AND SERVICES............................................................................................................15
CHAPTER FOUR.......................................................................................................................................17
4.0 PRODUCTION PLAN..........................................................................................................................17
4.1 PRODUCTION, FACILITIES AND CAPACITY............................................................................17
4.1.2 FIRM LAYOUT.........................................................................................................................18
4.2 PRODUCTION STARATEGY.........................................................................................................18
4.3 PRODUCTION PROCESS...............................................................................................................19
4.4 GOVERNMENT REGULATION.....................................................................................................19
CHAPTER FIVE.........................................................................................................................................20
5.0 FINANCIAL PLAN...........................................................................................................................20
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5.1 PRE–OPERATIONAL COST...........................................................................................................20
5.2WORKINGCAPITAL........................................................................................................................20
5.3 PROJECTED CASH FLOW STATEMENT FOR THE YEAR ENDING DEC 2023.....................22
5.4 PROFOR MAIN COME STATEMENT...........................................................................................23
5.5 PRO–FOR MAIN COME STATEMENT OF FINANCIAL POSITION.........................................24
5.6 BREAK EVEN CALCULATION.....................................................................................................25
5.6.1 BREAK–EVENPOINT...................................................................................................................26
5.7 PROFITABILITYRATTIOANALYSIS...........................................................................................26
5.8 DESIRED FINACE...........................................................................................................................27
5.9 PROPOSEDCAPITALIZATION......................................................................................................27
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EXECUTIVE SUMMARY
1.0 BUSINESS DESCRIPTION
The name of the business will be Lifeline Hardware and Plumbing solution and it will issue all
about plumbing services, water pressuring, blockages tank installation and others. The business
is located at Murang’a town opposite Vidhu Ramji Secondary 3km from Murang’a level 5
Hospital.
P O BOX
MURANG’A
The business will be partnership form of business and provide high quality product to its
customers. Also provide improved modern services such as hessian toilets, improved kitchen
sink and pipes of different kind. The main objectives of the project include profit making.
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CHAPTER ONE
BUSINESS DESCRIPTION
1.1 BUSINESS NAME
The proposed business name will be Electral Waters Supply and Enterprise life line is a name I
came up with after observing that water is the source of all life as to many humans can’t have
without water .The end gives a proper idea about the business .
Lifeline hardware and solutions aim is to come up with ways of solving problems in pipes
drainage system and to supply clean water to the customers. Finally in order to know about the
business I will advertise through word of mouth, billboards, posters, newspapers and also
printing shirts the name of the business.
1.1.1 VISSION
The business will be intended to expand and become a pipe and appliance manufacturing
company.
1.1.2 MISSION
The business is expected to improve customer’s relation and in future to improve the modes of
installation. To serve and treat customers with loyalty and honesty.
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iv. Tarmacked road which enables proper transport
P.O BOX:
Murang’a Kenya
TEL:0797099704
EMAIL: geraldkahiga2030@gmail.com
MURANG’A
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1.3 FORM OF BUSINESS OWNERSHIP
Since it’s a sole protractor business the owner will be the manager 50% of the amount required
will be contributed by the manager and the other 50% will be contributed from other sources like
loan, family and friends.
Owner 15000050%
The advantages of using this form of ownership is that easy decision making ,profit enjoyed by
the owner alone unlike a partnership where there are many owners, however low capital is
required to start and run the business
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2. Use of modern technology
3. Siren environment.
1.6.2 WEAKNESS
1. Lack of adequate finance
1.6.3 OPPORTUNITY
1. Expansion potential by opening other sub-branches country wide
3. Good will
1.6.4 THREATS
1. Inability to cope with sophisticated technology that is emerging
2. Economic instability
3. Strong competitors
As per my competitors in the market I will make sure that my company is second largest in the
whole country which offers quality building facilities.
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To have modern tools like hydraulic benders available in the hardware
To be best in terms of delivery of products and services.
The business will also provide sponsorship to the weak students and provide link age for jobs
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CHAPTER TWO
Sales
23% 28%
MUKUYNI PLUMBERS
KERUBO HARDWARE
KENMUNTO PIPE FITTINGS
NISHIKE PIPE FITTINGS
14%
35%
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2.3 COMPETITION
2.3.1 IDENTIFY COMPETION
Main competition against the business will be;
1. Water companies
2. Individual plumbers.
The business will use this type of media since they are used by most people and many people
will get to see and hear the adverts within a short period of time.
20 000+7000=27 000
The effective of this promotion will be noticed by the increase in profit made at the end of the
month.
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2.5 PRICING STRATEGY
The will be lowered and affordable to all compared to the competitive business and and also
offer discount to loyal customers. The business will also offer credit payment plans which will
allow the customers to pay later even after the job is done.
This will attract more customers to the business hence the client will refer to the business to their
family and friends.
Offering free repair to the appliances in-case of damage within the first three months after
installation.
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CHAPTER THREE
3.0 ORGANIZATION AND MANAGEMENT PLAN
3.1 MANAGEMENT TEAM
The constitution of the management will include the manager, assistant manager, accountant,
storekeeper, secretary, cleaner and a watchman. Management will be consultative where by
employees will come together and make decision together. Employment policies will be
implemented professionally in recruiting and giving promotion to employees who will work hard
Employees will be motivated through appreciation of the work done recognizing their hard work
involving the main decision making, giving them incentive like bonus, tea break, lunch and
commission.
MANAGER
ASSISTANT MANAGER
OTHER PERSONNEL
SECRETARY
CLEANER WATCHMAN
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3.2 KEY MANAGEMENT
3.2.1 GENERAL MANAGER
The owner of the business shall be the manager who will sponsor the business. The proprietor
should have experience of work and should be able to run the business with maximum
supervision in all departments.
The manager should be a good planner, decision maker, honest in her work and humble.
QUALIFICATION
A diploma holder building and construction.
Should have 2year’s experience
Should be computer literate
Should be 25year’s and above
He prepare sales budget which should meet the goals and objectives of the business
He direct sand controls sales activities including sales room sand by sales stand
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He keeps records of sales with suitable analysis
He coordinates advertising policy
QUALIFICATIONS
He should be a diploma holder in sales and marketing
He should have an experience of not less than 3 years
He should have a good conduct
3.3.2 ACCOUNTANT
He/she is the one who is responsible for recording and controlling the financial affairs of the
business
3.3.3 STOREKEEPER
DUTIES AND RESPONSBILITIES
QUALIFICATION
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3.3.4 SECRETARY
DUTIES AND RESPONSIBILITIES
QUALIFICATIONS
3.3.5 CLEANER
DUTIES AND RESPONSIBILITIES
QUALIFICATIONS
3.3.6 WATCHMAN
QUALIFICATIONS
3.4 RECRUITMENT/TRAINING/PROMOTION
RECRUITMENT
Recruitment of staff should be based on skills, experience and training one has undergone. Job
vacancies will be advertised through posters, road shows and youth forum. Application letters
shall be received from the applicants and those who will meet the requirements will be
shortlisted and called for an interview.
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After the interview, appointment letters will be sent to those who will qualify to inform them
when to report to the job
Poaching
The business manager will be moving round the premise where after the allocation of the work a
certain premise who is hard working then he will be poached to the business.
Free lunch
Free breakfast
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3.6 LICENCE, PERMITS AND BY LAWS
License
i. Trading license
This will give the business ago a head. The license will be obtained from the Ministry of Trade
through the County Council of Murang’a at a cost of 3500 which will be renewed yearly.
Permits
Municipal license
Municipal council of Murang’a will allow the organization to undertake its operations in the
region. This will be issued by Murang’a Municipal Council operating in the region at the cost of
2,000 renewed yearly.
The permit and certificate that will be required by the organization to pay taxes.
LAWS
The business will follow the rules and regulations set by the municipal council of Murang’a,
Labor Act
This will be provided by the ministry of labor which requires employees to work for 8hours a
day in-case of over time they should be paid it as per the agreement
Also the ministry requires pregnant women to be given a maternity break for two or more
months
The law requires the business to maintain high standards of health in the working place
The business and its premises will be insured against any risk that may arise like fire and theft.
The insurance cover will be required from Amaco Insurance Company. The employees will also
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be insured against accidents and any other loss and cater for funeral expenses and pay hospital
bills. The cover will be CFC assurance Company.
Banking services
Depositing and withdrawing of money will be a daily undertaking. Borrowing of loans will also
be essential for the organization to aid these needs, the organization will open a bank account
with Equity Bank Murang’a Branch. The improvement in technology i. e .introduction of ATM
card will facilitate the services.
Postal Services
Through the postal address that the business owns, customers will use it in place that orders, seek
quotation and communicate to their enterprise.
The enterprise will use Murang’a post office and mobile phone as a bridge of communication to
its customers.
Medical services
Since the business will be dealing with sharp tools and equipment which can cause injuries the
business will take its employees to the nearby dispensary in case of an accident and the business
will pay as part of its bill.
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CHAPTER FOUR
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4.1.2 FIRM LAYOUT
METAL EQUIPMENT
STORE
RECEPTION ROOM
ACCOUNTANT
OFFICE
PLASTIC MATERIAL STORE
PRACTICAL AREA
MANAGER’S OFFICE
CORRIDOR
The business will make sure that the sales manageres able to convince the customers that the
products have good quality by giving them guarantee.
The business will inspect on the specification of the customers so that it can be able to purchase
more quality of good and service which are bought by many people
After the goods are fully branded they will be displayed on shelves and racks
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The customers will be served on the first come first serve basis even those who will make orders
by telephone.
The workers should be frequently in contact with the customers whenever they see them.
Coming to purchasing from the business and they should have confidence, honest and humble
This will make the customers to have confidence and trust of their service
Whenever the customers has order the products by telephone the business will ensure that they
are delivery to him/her on time
SAFETY REGULATIONS–all workers should wear protective cloths while in job. Ensure fire
extinguishers are available in working rooms and all employees should be trained on how to use
it. There should be enough lighting and ventilation in working rooms. First aid kits should be
available and all workers should have an insurance cover.
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CHAPTER FIVE
5.0 FINANCIAL PLAN
In this plan there will be clear arrangement of services of finances use to purchase assets
payment to labor and purchase of materials used in business.
ITEM AMOUNT(KSHS)
Rent 36,000
Advertisement 18,000
License 10,000
Transport 5,000
Stationary 2,000
Stock and materials 300,000
TOTAL 371,000
5.2WORKINGCAPITAL
Working capital is those of current assets and current liabilities. The current assets are those will
be required in the business for the purpose of managing the business like machines equipment
debtors and cash at hand.
CURRENT ASSETS
ITEM YEAR2023 YEAR2024 YEAR2025
Stock 300,000 350,000 400,000
Debtors 60,000 70,000 60,000
Prepayment 40,000 45,000 50,000
Cash 200,000 150,000 250,000
Total 600,000 615,000 760,000
CURRENT LIABILITIES
Creditors 50,000 60,000 100,000
Overdraft 40,000 50,000 80,000
Total 90,000 110,000 180,000
Working capital 510,000 50,500 58,000
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These current liabilities are those incurred cost like electricity water, telephone tax, security and
repair and maintenance.
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5.3 PROJECTED CASH FLOW STATEMENT FOR THE YEAR ENDING DEC 2024
ITEM JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Beginning 27,000 287,40 302,000 315,10 328,20 342,20 342,45 354,97 359,470 377,23 378,83 383,23
Bal. 0 0 0 0 0 0 0 0 0
Cash Sales 120,00 125,00 130,000 135,00 140,50 145,00 150,00 155,00 161,000 169,00 180,00 200,00
0 0 0 0 0 0 0 0 0 0
Cash from 10,000 9,000 9,000 8,000 7,500 7,500 9,000 10,000 8,500 8,500 9,000 7,000
Debtors
Total Cash in 400,00 421,40 441,000 458,10 476,20 494,95 513,97 524,47 539,050 554,73 567,83 590,23
flow 0 0 0 0 0 0 9 0 0 0
Cash outflow
Cash 60,000 87,000 96,000 99,000 103,00 109,00 118,00 125,00 132,000 144,00 152,00 174,00
Purchases 0 0 0 0 0 0 0
Salary and 22,000 22,000 22,000 22,000 22,000 22,000 22,000 22,000 22,000 22,000 22,000 22,000
wages
Advertisemen 5,000 5,000 3,000 4,000 3,000 4,000 3,500 3,000 3,400 5,000 5,000 4,200
t
Electricity 500 500 300 350 350 300 500 400 400 400 500 500
Miscellaneous 400 300 200 150 200 180 300 320 320 200 400 400
Transport 1,500 1,400 1,200 1,200 1,500 1,500 1,500 1,000 1,00 1,300 1,500 1,000
Creditors 1,000 1,000 800 1,000 1,500 800 1,500 1,000 500 800 1,000 500
Taxes
Rent 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
License 15,000
Insurance 5,000
Water 200 200 200 200 200 200 200 200 200 200 200 2400
Total payment 112,60 114,40 125,900 129,90 133,75 139,98 154,50 154,92 161,820 175,90 184,60 204,80
0 0 0 0 0 0 0 0 0 0
Balance/F 287,40 302,00 315,100 328,20 342,65 354,97 359,47 369,55 377,230 378,83 383,23 385,43
0 0 0 0 0 0 0 0 0 0
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5.4 PROFOR MAIN COME STATEMENT
ITEM YEAR 1 2021 YEAR 2 2022 YEAR 3 2023
Sales 900,000 880,000 900,000
Less 280,000 220,000 270,000
Gross profit 620,000 660,000 630,000
EXPENSES
Salaries and wages 264,000 270,000 284,000
Rent 36,000 36,000 36,000
Electricity 11,350 12,250 12,500
Advertisement 10,000 18,000 20,000
Stationary 2,000 2,000 2,000
Depreciation 1,480 1,800 2,000
Interest 60,000 60,000 60,000
License 4,500 4,500 4,500
Drawing 180,000 180,000 180,000
Repair and maintenance 2,000 2,000 2,000
Total expenses before taxes 571,330 570,550 554,500
Net profit–tax profit 48,670 69,450 75,500
Tax provision 7,790 11,112 12,080
Net profit after tax 40,880 58,338 63,420
N/B
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5.5 PRO–FOR MAIN COME STATEMENT OF FINANCIAL POSITION
INCOME 2,075,000
Purchase stock 3,890,000
Loan 3,000,000
Own Equity 2,000,000
Partners 3,000,000
Gross Profit 2,075,000
10,890,000
Expenses 9,835,000
Electricity 113,700
Salaries 1,727,200
Transport 438,700
Telephone 32,900
Insurance 154,600
Repairs 100,500
Advertisement 18,900
Building 2,000,000
Fittings 26,000
Machinery 3,232,000
Water 20,000
Creditors 540,000
Licenses 14,000
Totals 8,380,500
Net Profit 8,380,500
1,454,500
Allow12%netprofit
112/100X1, 454 ,500 =1,629,040
Allow2%for taxation=18(100X1,629,040)=1,596,469.2
Net profit after tax1,596,459.2
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5.6 BREAK EVEN CALCULATION
ITEM COST
License 4,000
Insurance 6,000
Rent 62,200
Postage 9,000
Salaries 3,600,000
Stationery 41,600
TOTAL 482,800
VARIABLE COST
ITEM COST
Electricity 98,000
Advertisement 90,000
Maintenance 235,000
Water bills 13,000
Transport 62,000
Telephone -
TOTAL 434,000
Sales=288,000
Contributions=Sales–variables
= 2,446,6000
=2,446,000/2,880,000X100
=117.74%
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5.6.1 BREAK–EVENPOINT
=fixed cost/variable cost
=482,800/434,000
=1:1
=Fixed cost/contributionmarginX100
=48,800/117.74
=4100.56
BREAKEVEN UNITS
=117.74/482,800
=0.00244
5.7 PROFITABILITYRATTIOANALYSIS
Grosspercentagefortheyear2019=Gross profit/salesX100
=13,980,000/2,888,000X100
=48.54%
=139,800/5,000,000X100
=2.80
=139,800/2,880,000
=4.85
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=6,470,000/3,187,000X100
=203.01%
=12,570,000/5,000,000X100
=12,570,000/3,187,000
=KSH.3944
Miscellaneous 220,000
TOTAL
5.9 PROPOSEDCAPITALIZATION
Personal contribution 50,000
TOTAL 120,000
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