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THE PALGRAVE MACMILLAN SERIES IN
INTERNATIONAL POLITICAL COMMUNICATION
SERIES EDITOR: ALISTER MISKIMMON
Digital Political
Communication Strategies
Multidisciplinary Reflections
Edited by
Berta García-Orosa
The Palgrave Macmillan Series in International
Political Communication
Series Editor
Alister Miskimmon
History, Anthropology, Philosophy & Politics
Queen’s University Belfast
Belfast, UK
From democratization to terrorism, economic development to conflict
resolution, global political dynamics are affected by the increasing
pervasiveness and influence of communication media. This series examines
the participants and their tools, their strategies and their impact.
Digital Political
Communication
Strategies
Multidisciplinary Reflections
Editor
Berta García-Orosa
University of Santiago de Compostela
Santiago de Compostela, Spain
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
Nature Switzerland AG 2022
This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifically the rights of
translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
microfilms or in any other physical way, and transmission or information storage and retrieval,
electronic adaptation, computer software, or by similar or dissimilar methodology now
known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this
publication does not imply, even in the absence of a specific statement, that such names are
exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information
in this book are believed to be true and accurate at the date of publication. Neither the
publisher nor the authors or the editors give a warranty, expressed or implied, with respect to
the material contained herein or for any errors or omissions that may have been made. The
publisher remains neutral with regard to jurisdictional claims in published maps and
institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
v
vi FOREWORD
receiver, and we select the direction of the flows while connecting perma-
nently to the digital hypertext where all information is stocked in the
cloud, this mysterious entity, permeating all what we do and intend to do.
For the great joy of the surveillance apparatus, what I have defined as the
globally networked surveillance bureaucracy. But no, this is not the tri-
umph of Big Brother, because we the people can intervene in this ocean of
communication flows and bypass the monopoly of mass communication
that was exercised until recently by corporations and governments.
Networked social movements rose powerfully in the last two decades,
challenging the powers that be, from Tahrir Square to Puerta del Sol and
to Liberty Park. However, no, this is not either the kingdom of freedom.
Because after an initial moment of confusion that took institutions and
companies by surprise, their counterattack was ferocious. They quickly
learned to shift their machinery to social networks and did not hesitate in
engaging in mass disinformation, fake news, use of deep fake in political
campaigns, blurring forever the lines of the democratic debate that has
now long foregone in just a few years. The immediate outcome of these
new political communication strategies is the rise of monsters such as
Bolsonaro or Trump, that are here to stay, as well as the institutional cri-
ses, exemplified by Brexit, that challenge the European dream of unity,
peace, and a borderless continent. The crisis of political legitimacy that has
shaken liberal democracy on a global scale is amplified by this new com-
munication system. At the roots of the crisis, of course, it is not techno-
logical change. But if power is constructed in communication and
communication networks radically change, the political game (that is not
just online but digital in its variety of dimensions) is altered forever. The
old forms of democracy are superseded. Democracy is not. But it will have
to be re-imagined in the new communication paradigm. This fundamental
crisis, that disables societies to debate and manage their conflicts in a dem-
ocratic mode, has been exacerbated by the pandemics we are in. In fact, at
this point, disinformation kills by the thousands. Tyrants and demagogues
manipulate a terrified populace, and apocalyptic prophecies enter the
world or real virtuality literally threatening our very survival as a species.
We must not indulge in this darkness, letting ourselves go into the dark
aesthetics of end of the worldism. More than ever, we must fight, recon-
struct, re-imagine our lives, and overcome these multiple crises by open-
ing up to new avenues of experimentation and solidarity. For this, we do
have the powerful tool of the social networks, reconfigured around demo-
cratic and egalitarian values. Technology does not determine us. But we
FOREWORD vii
cannot either ignore technology, we have to fight the battles of each time
with the instruments adequate to the historic time we live. Thus, it is
essential to recover the dream of the Internet as freedom. While not for-
getting any longer that freedom allows humans, all humans, in their thorny
diversity, to engage in the political battles being fought in the networks.
We have to win democratic elections by asserting values of democracy,
equality, and love. Yet, to win these elections, we, those who believe in a
better world, must conquer cultural hegemony for these values, where it
matters nowadays: in the digital communication networks.
The research presented in this volume is a critical instrument for under-
standing political communication in our century, thus lighting the path
for the revival of democracy.
Madrid, year II of the Pandemics.
This research has been developed within the research project “Digital
Native Media in Spain: Storytelling Formats and Mobile Strategy”
(RTI2018–093346-B-C33), funded by the Ministry of Science, Innovation
and Universities (Government of Spain) in Novos Medios Group Research
and the ERDF structural fund.
ix
Contents
Part I1
xi
xii Contents
Part II117
Conclusions211
Index221
Notes on Contributors
xiii
xiv NOTES ON CONTRIBUTORS
xxi
List of Graphs
xxiii
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sand, etc. Moreover, forage, even when of good quality, often
contains foreign bodies like nails and pins (when the fields are near
factories), sewing or knitting needles (when the animals are looked
after by women), fragments of iron wire derived from bales of
compressed forage, etc., etc. The ingestion of such objects is followed
by various consequences, which may be studied in three divisions, in
the first of which the foreign object is soft in character, in the second
is blunt at one extremity and pointed at the other, and in the third is
pointed at both ends.
(1.) Soft objects. The movements of the rumen, the warmth and
the action of the digestive fluids, may cause soft objects to be broken
up; the disturbance they produce is then insignificant.
Of such substances, however, some are quite incapable of digestion
(clothing, sacks, linen, etc.), and may produce obstructions; others
are both indigestible and heavy (gravel and sand), and may fall into
the depressions of the compartments, where they remain, or, if
passed into the reticulum, may become arrested in the deepest lying
part. They then produce atony of the muscular coats, slowing of
peristaltic movements, diminution in the frequency of eructation,
and, as an additional consequence, chronic tympanites, sometimes
visible at the flank.
The symptoms are vague and common to a number of the
digestive diseases already described. The animals masticate without
having anything in the mouth; rumination becomes irregular or is
altogether suppressed, but this is not characteristic, being a
symptom common to many visceral diseases.
Later, as a result of auto-infection, diarrhœa sets in; under the
influence of abnormal fermentation in the gastric compartments the
eructations become fœtid; the animals fall into a condition of
marasmus. Death usually results after a varying time—when large
quantities of foreign substances have been ingested, in twenty to
thirty days.
The diagnosis chiefly rests on the history, and can only be of a
confident character when one knows what quantity and what kind of
foreign body has been swallowed.
The prognosis is grave, because the animal usually dies of
progressive exhaustion.
Treatment. There is only one rational form of treatment—viz.,
gastrotomy, followed by examination of the rumen and reticulum
and removal of the foreign body. Before undertaking operation the
surgeon should be fully informed as to the cause and the probable
results to be expected.
(2.) Foreign bodies with one pointed extremity. These
usually consist of large-headed nails, or fragments of iron wire rolled
up at one end, which have been swallowed during primary
mastication along with forage.
When ingested, they may become implanted at any point in the
gastric apparatus without necessarily penetrating deeply. When fixed
across the division of the reticulum, they cause slowing of its
physiological action. Should they penetrate the wall either of the
reticulum or of the rumen, they may attack on the right the liver, or
on the left the diaphragm or spleen, producing suppurating hepatitis,
splenitis, or respiratory disturbance. The hypochondriac region then
appears sensitive. The muscular portion of the diaphragm is partly
paralysed, and costal respiration set up, while frequent coughing of
reflex origin is provoked by irritation of the pneumo-gastric and
diaphragmatic nerves, and may give rise to suspicion of some
thoracic disease, from which, however, it is distinguished by the
absence of discharge, expectoration, and pulmonary symptoms.
Finally, if implanted in the lower wall or sides of the rumen or
reticulum, foreign bodies may carry with them infectious agents and
set up localised or generalised peritonitis.
Early diagnosis is a matter of great difficulty, as it can only rest
on the diaphragmatic disturbance or on the symptoms of peritonitis.
Lesions. Small-sized sharp bodies cause lesions of trifling extent,
which in most cases are only indicated by retardation of movement
of the gastric compartments, between which and the diaphragm, and
between the diaphragm and the posterior portions of the lung,
various adhesions are set up. In such cases the peripheral
inflammation ends by producing a fibrous sleeve, which prevents the
pleural cavity becoming infected. Other cases show patches of
adhesive peritonitis or signs of generalised peritonitis, the real cause
of which often evades discovery during life.
Treatment. Gastrotomy is the sole means of effecting a cure, but
we are forced to admit that it only gives good results when the
operator knows what he is trying to find. Without this information he
acts in the dark, is obliged to abandon himself to chance, and
although luck sometimes favours him, it more often leaves him in the
lurch.
(3.) Foreign bodies pointed at both ends. Bodies like needles,
pins, straight fragments of iron wire, knitting needles and broken
hairpins, become implanted in the gastric walls and travel in the
most diverse directions, in obedience to the varied movements of the
organ injured. They produce results similar to those just described.
Most frequently they fall into the lower part of the gastric
compartments, pass near the ensiform cartilage, between the pleura
and the triangularis sterni into the thickness of this muscle, or into
the mediastinum, and there produce either an abscess in the region
of the ensiform cartilage, an abscess of the thoracic wall, or a
collection of pus in the subpericardial or subpleural region (pseudo-
pericarditis). They may even reach the pericardium, causing
pericarditis, and sometimes, when adhesions are set up between the
heart and pericardial sac, carditis.
By deviating to the right or left, the foreign body may produce
pleurisy or even pneumonia. If it moves towards the right, it involves
the liver and produces suppurative hepatitis; if to the left,
suppurative splenitis. Travelling in a downward direction, it
encounters the abdominal wall, and after producing an abscess may
be eliminated; passing backwards, it falls into the peritoneum, and
may lead to peritonitis. In those exceptional cases in which foreign
bodies reach the abomasum they generally become implanted
towards the greater curvature, producing in the abdominal wall an
abscess which breaks externally, and through which the foreign body
is discharged; gastric fistula is then a common sequel.
The symptoms vary, according to the complications. The earliest
comprise digestive disturbance, which coincides with the passage of
the sharp object through the rumen or reticulum, and depends on
whether such passage produces local peritonitis and pain, rendering
movement of these compartments impossible. Later, when the
diaphragm has been penetrated, respiratory disturbance occurs, and
is succeeded by apparent improvement, which in its turn may be
followed by the occurrence of pericarditis, pleurisy, or abscess
formation.
In other cases where suppurative hepatitis or splenitis, or even
peritonitis may be present, the symptoms are extremely vague and
very difficult to refer to their real cause.
Diagnosis is difficult, unless the owner is able to supply exact
information that at some previous time the animal had swallowed
such and such an object.
The prognosis is grave, though cases occur where a foreign body
is tolerated, and may for a long time be retained without producing
accidents.
Treatment. Gastrotomy should not be performed unless the
operator is possessed of very precise information. In such case the
rumen and reticulum should be emptied and the foreign body sought
for and removed.
When the symptoms strongly point to the presence of a foreign
body exploratory gastrotomy may be performed, but the operator
will do well to employ the operation only as a last resort.
Many complications, like septic peritonitis, hepatitis, and splenitis,
are practically hopeless; but others show a tendency to recovery. This
is the case when abscesses form in the thoracic or abdominal wall, or
beneath the pleura or pericardium. The entire difficulty consists in
diagnosis, for when once this is clearly defined intervention is fully
justified. As, however, the surgical measures vary in every case, the
exact course to be adopted must be left to the initiative of the
surgeon.
ACUTE ENTERITIS.
HÆMORRHAGIC ENTERITIS.
submucous coats.
The colon and the cæcum show similar lesions, and in addition
brown deposits of pigment under the mucous membrane and along
the course of the small blood-vessels. This lesion resembles that
found in chronic dysentery in man, and suggested to Moussu a
possible connection between the two diseases.
The liver is less than the normal size. In the heart Moussu has seen
one case of sclerosis of the auricles and calcareous infiltration of the
sub-endothelial lining of the aorta.
In several instances he has noted calcareous infiltration of the
mesenteric lymphatic gland.
Diagnosis. It is easy to diagnose this condition, and quite
possible to distinguish it from the diarrhœa of tuberculous enteritis,
infectious hepatitis, and other conditions.
Prognosis. The prognosis is very grave, and the disease almost
always proves fatal.
Treatment. At the present moment no curative treatment is
known. Lignières’ treatment—viz., the injection of physiological salt
solution and serum from healthy oxen, and saline solution or
defibrinated blood—has never given permanently successful results.
All the drugs usually employed against diarrhœa, the antiseptics,
astringents, etc., fail, or confer merely momentary benefit.
Economically, nothing is to be gained by keeping the patients alive.
With great care existence may be prolonged for months, or even for
several years, but the animals never regain condition, and are never
of any use.
The most rapid and lasting good effects follow the administration
of 2½ to 8 fluid drachms of hydrochloric acid per day, given in two
portions and very freely diluted.
DYSENTERY IN CALVES.