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Contents vii
Minority Influence: When the Few Influence Using Threats to Resolve Conflict 296
the Many 248 Effects of Communication
Strategies for Using Social Influence 249 Negotiation and Bargaining 298
The Role of Injunctive and Descriptive Norms 250 Summary 300 • Test Yourself 301
viii Contents
W
hen we began writing this book, our overrid- also new sections on automatic goal pursuit and deci-
ing goal was to capture the excitement of social sion making. F
inally, the chapter has been updated with
psychology. We have been pleased to hear, in numerous new references.
many kind letters and e-mail messages from professors and • Chapter 4, “Social Perception: How We Come to Un-
students, that we succeeded. One of our favorite responses derstand Other People,” now includes a new section on
“First Impressions: Quick but Long-Lasting,” with new
was from a student who said that the book was so inter-
coverage of thin-slicing, belief perseverance, and the
esting that she always saved it for last, to reward herself use of nonverbal communication to personal advantage
for finishing her other work. With that one student, at least, (e.g., in the form of power posing). The chapter also pre-
we succeeded in making our book an enjoyable, fascinating sents updated research and conclusions regarding the
story, not a dry report of facts and figures. universality of emotional expression, and new popular
There is always room for improvement, however, and media examples from programs such as Breaking Bad,
Duck Dynasty, and the podcast Serial.
our goal in this, the ninth edition, is to make the field of social
psychology an even better read. When we teach the course, • Chapter 5, “The Self: Understanding Ourselves in a So-
cial Context,” has been reorganized into seven major
there is nothing more gratifying than seeing the sleepy stu-
sections instead of five, which should make the mate-
dents in the back row sit up with interest and say, “Wow, rial clearer to students. We also revised the opening
I didn’t know that! Now that’s interesting.” We hope that example, added a section on affective forecasting, re-
students who read our book will have that same reaction. organized some of the other sections (e.g., on culture
and the self and on mindsets), added two new figures,
and deleted or consolidated two other figures. Nearly
What’s New in This Edition? 50 references to recent research have been added.
• Chapter 6, “The Need to Justify Our Actions,” now in-
We are pleased to add new features to the ninth edition that
cludes a revised definition of cognitive dissonance and
we believe will appeal to students and make it easier for
two dozen new references. These updates include stud-
them to learn the material. Each chapter begins with some
ies examining dissonance and cheating, hypocrisy and
learning objectives, which are repeated in the sections of the
its consequences for self-justification, the justification of
chapter that are most relevant to them and in the chapter-
kindness in very young children, and a field study of jus-
ending summary. All major sections of every chapter now
tification of effort among participants in a religious ritual
end with review quizzes. Research shows that students
in Mauritius.
learn material better when they are tested frequently, thus
these section quizzes, as well as the test questions at the • Chapter 7, “Attitudes and Attitude Change: Influencing
end of every chapter, should be helpful learning aids. Every Thoughts and Feelings,” includes some reorganization of
chapter now has several writing prompts that instructors section order in response to reviewer suggestions and an
can decide to assign or not. In addition, we have retained updated analysis of advertising, stereotypes, and culture.
and refined features that proved to be popular in the pre- New Try It! exercises have also been added regarding the
vious edition. For example, many of the Try It! exercises, role of automatic thought processes in consumer-related
which invite students to apply specific concepts to their attitudes.
everyday behavior, have been r evised or replaced.
We have updated the ninth edition substantially, with • Chapter 8, “Conformity: Influencing Behavior,” now
numerous references to new research. Here is a sampling of boasts a new section on tactics of social influence, in-
the new research that is covered: cluding the foot-in-the-door and door-in-the-face tech-
nique. We have also added review of the Bond et al.
• A signature of our book continues to be Chapter 2, (2012) election study in which the appearance of an
“Methodology: How Social Psychologists Do R esearch,” “I Voted” button on Facebook was found to influence
a readable, student-friendly chapter on social psychol- users’ own likelihood of voting. This chapter also dis-
ogy research methods. This chapter has been updated cusses the role of normative social influence in the polar
for the ninth edition with new references and examples. plunge trend and the ALS ice bucket challenge that went
viral on social media in 2014.
• Chapter 3, “Social Cognition: How We Think About the
Social World,” has been reorganized to make the struc- • Chapter 9, “Group Processes: Influence in S
ocial Groups,”
ture clearer to students. There are now four major sec- includes a new section on the relationship between group
tions: On Automatic Pilot: Low-Effort Thinking; Types diversity, morale, and performance. The discussion of
of Automatic Thinking, Cultural Differences in Social deindividuation has also been updated to consider the
Cognition, and Controlled Social Thinking. There are tendency as it is manifested in on-line contexts.
xi
xii Preface
Teaching and Learning Resources create-your-own assignments, you decide your level
of involvement in evaluating students’ work. The au-
A really good textbook should become part of the classroom to-graded option allows you to assign writing in large
experience, supporting and augmenting the professor ’s classes without having to grade essays by hand. And
vision for the class. Social Psychology offers a number of sup- because of integration with Turnitin®, Writing Space
plements that enrich both the professor’s presentation of can check students’ work for improper citation or pla-
social psychology and the students’ understanding of it. giarism.
highlights major topics from the chapters, a highly visu- Tim Wilson would like to thank his graduate mentor,
al lecture presentation set with embedded videos, or a Richard E. Nisbett, who nurtured his interest in the field
PowerPoint collection of the complete art files from the and showed him the continuity between social psychologi-
text. The PowerPoint files can be downloaded from www cal research and everyday life. He also thanks the many stu-
.pearsonhighered.com. dents who have taken his course in social psychology over
• Instructor’s Resource Manual (0134012445) The In- the years, for asking fascinating questions and providing
structor’s Manual includes key terms, lecture ideas, wonderful examples of social psychological phenomena in
teaching tips, suggested readings, c hapter outlines, stu- their everyday lives. Lastly, he thanks the many graduate
dent projects and research assignments, Try It! e xercises, students with whom he has had the privilege of working
critical thinking topics and discussion questions, and a for joining him in the ever-fascinating discovery of new so-
media resource guide. It has been updated for the ninth cial psychological phenomena.
edition with hyperlinks to ease facilitation of navigation Robin Akert is beholden to Jonathan Cheek, Julie Don-
within the IM. nelly, Nan Vaida, Melody Tortosa, and Lila McCain for
their feedback and advice, and to her family, Michaela and
Wayne Akert, and Linda and Jerry Wuichet; their enthu-
Assessment Resources
siasm and boundless support have sustained her on this
• Test Bank (0134012453) Each of the more than 2,000 project as on all the ones before it. Finally, she wishes to ex-
questions in this test bank is page-referenced to the text press her gratitude to Dane Archer—mentor, colleague, and
and categorized by topic and skill level. Each question friend—who opened the world of social psychology to her
in the test bank was reviewed by several instructors to and who has been her guide ever since.
ensure that we are providing you with the best and most Sam Sommers would like to acknowledge, first and
accurate c ontent in the industry. foremost, the lovely Sommers ladies, Marilyn, Abigail, and
• MyTest Test Bank (0134012437) This Web-based test- Sophia, for being patient with round-the-clock revision ses-
generating software provides instructors “best in class” sions, for tolerating the constantly expanding mass of pa-
features in an easy-to-use program. Create tests and eas- pers and books on the floor of the study (he promises to
ily select questions with drag-and-drop or point-and- clean them up before work starts on the tenth edition), and
click functionality. Add or modify test questions using for frequently providing excellent real-life examples that
the built-in Question Editor, and print tests in a vari- illustrate social psychological concepts. He also gives spe-
ety of formats. The program comes with full technical cial thanks to all of his teachers of social psychology, for in-
support. troducing him to the field, for continued support, and for
serving as role models as instructors, mentors, researchers,
and writers.
Learning Catalytics
No book can be written and published without the
• Learning Catalytics™ is an interactive, student-response help of many people working with the authors behind the
tool that uses students’ smartphones, tablets, or laptops scenes, and our book is no exception. We would like to
to engage them in more sophisticated tasks and think- thank the many colleagues who read one or more chapters
ing. Now included with MyLab & with eText, Learning of this edition and of previous editions of the book.
Catalytics enables you to generate classroom discussion,
guide your lecture, and promote peer-to-peer learning
with real-time analytics. Instructors, you can:
Reviewers of the Ninth Edition
• Pose a variety of open-ended questions that help
your students develop critical thinking skills. Jim Allen, State University of New York, College at Geneseo;
Kathryn Anderson, Our Lady of the Lake University; Anila
• Monitor responses to find out where students are Bhagavatula, California State U niversity–Long Beach; Amy
struggling. Bradshaw-Hoppock, Embry-Riddle Aeronautical University; Ngoc
• Use real-time data to adjust your instructional strat- Bui, University of La Verne; Bernardo Carducci, Indiana Univer-
egy and try other ways of engaging your students sity Southeast; Alex Czopp, Western Washington University; Keith
during class. Davis, University of South Carolina; Michael Dudley, Southern
Illinois University Edwardsville; Heidi English, College of the
• Manage student interactions by automatically group-
Siskiyous; Joe Ferrari, DePaul University; Christine Floether,
ing students for discussion, teamwork, and peer-to-
Centenary College; Krista Forrest, University of Nebraska at Kearney;
peer learning.
Allen Gorman, Radford University; Jerry Green, Tarrant County
College; Dana Greene, University of North Carolina; Donnell Griffin,
Davidson County Community College; Lisa Harrison, California
Acknowledgments State University, Sacramento; Gina Hoover, Ohio State University;
Jeffrey Huntsinger, Loyola University Chicago; Alisha Janowsky,
Elliot Aronson is delighted to acknowledge the collabora- University of Central Florida; Bethany Johnson, University of
tion of Carol Tavris in helping him update this edition. He Nebraska–Omaha; Deborah Jones, Columbia University; Suzanne
would also like to acknowledge the contributions of his Kieffer, University of Houston; Marvin Lee, Tennessee State Uni-
best friend (who also happens to be his wife of 60 years), versity; Alexandra Luong, University of Minnesota Duluth;
Vera Aronson. Vera, as usual, provided inspiration for his Robyn Mallett, Loyola University Chicago; Brian Meier, Gettysburg
ideas and acted as the sounding board for and supportive College; Andrea Mercurio, Boston University; Lori Nelson,
critic of many of his semiformed notions, helping to mold University of Iowa; Darren Petronella, Nassau Community Col-
them into more-sensible analyses. lege; Jennifer Rivers, Elms College; Kari Terzino, Des Moines Area
Preface xv
We also thank the wonderful editorial staff of Pearson for through barrages of e-mail exchanges and attachments, and
their expertise and professionalism, including Dickson Amber Chow (Executive Editor), whose smart vision for
Musslewhite (Editorial Director), Diane Szulecki (Program the book, and commitment to making it as good as it can
Manager), Lindsey Prudhomme Gill (Product Marketing be, have truly made a difference. Finally, we thank Mary
Manager), Luke Robbins (Editorial Assistant), Christopher F alcon, but for whom we never would have begun this
Fegan (Digital Product Manager), and Shelly Kupperman project.
(Project Manager). We would especially like to thank Mary Thank you for inviting us into your classroom. We wel-
Piper Hansen (Developmental Editor), who provided ex- come your suggestions, and we would be delighted to hear
pert guidance with constant good cheer and insight even your comments about this book.
Elliot Aronson
elliot@cats.ucsc.edu
Tim Wilson
tdw@virginia.edu
Robin Akert
rakert@wellesley.edu
Sam Sommers
sam.sommers@tufts.edu
About the Authors
Elliot Aronson neat,” they said. “We broke a window and nobody cared!”
My friend and I hopped onto our bikes to investigate. We
When I was a kid, we were the only Jewish family in a viru- had no trouble finding the house—there it was, sitting off
lently anti-Semitic neighborhood. I had to go to Hebrew school by itself, with a big, jagged hole in a first-floor window. We
every day, late in the afternoon. Being the only youngster in got off of our bikes and looked around. My friend found a
my neighborhood going to Hebrew school made me an easy baseball-sized rock lying on the ground and threw a per-
target for some of the older neighborhood toughs. On my way fect strike through another first-floor window. There was
home from Hebrew school, after dark, I was frequently way- something exhilarating about the smash-and-tingle of shat-
laid and roughed up by roving gangs shouting anti-Semitic tering glass, especially when we knew there was nothing
epithets. wrong with what we were doing. After all, the house was
I have a vivid memory of sitting on a curb after one abandoned, wasn’t it? We broke nearly every window in
of these beatings, nursing a bloody nose or a split lip, feel- the house and then climbed through one of the first-floor
ing very sorry for myself and wondering how these kids windows to look around.
could hate me so much when they didn’t even know me. I It was then that we realized something was terribly
thought about whether those kids were taught to hate Jews wrong. The house certainly did not look abandoned. There
or whether, somehow, they were born that way. I wondered were pictures on the wall, nice furniture, books in shelves.
if their hatred could be changed—if they got to know me We went home feeling frightened and confused. We soon
better, would they hate me less? I speculated about my own learned that the house was the home of an elderly couple
character. What would I have done if the shoe were on the who were away on vacation. Eventually, my parents dis-
other foot—that is, if I were bigger and stronger than they, covered what we had done and paid a substantial sum to
would I be capable of beating them up for no good reason? repair the windows. For years, I pondered this incident:
I didn’t realize it at the time, of course, but eventually I Why did I do such a terrible thing? Was I a bad kid? I didn’t
discovered that these were profound questions. And some think so, and neither did my parents. How, then, could a
30 years later, as an experimental social psychologist, I had good kid do such a bad thing? Even though the neighbor-
the great good fortune to be in a position to answer some of hood kids said the house was abandoned, why couldn’t my
those questions and to invent techniques to reduce the kind friend and I see the clear signs that someone lived there?
of prejudice that had claimed me as a victim. How crucial was it that my friend was there and threw the
Elliot Aronson is Professor Emeritus at the University of Califor- first rock? Although I didn’t know it at the time, these re-
nia at Santa Cruz and one of the most renowned social psychologists flections touched on several classic social psychological
in the world. In 2002, he was chosen as one of the 100 most eminent issues, such as whether only bad people do bad things,
psychologists of the twentieth century. Dr. Aronson is the only per- whether the social situation can be powerful enough to
son in the 120-year history of the American Psychological Associa- make good people do bad things, and the way in which
tion to have received all three of its major awards: for distinguished our expectations about an event can make it difficult to see
writing, distinguished teaching, and distinguished research. Many it as it really is. Fortunately, my career as a vandal ended
other professional societies have honored his research and teaching as with this one incident. It did, however, mark the beginning
well. These include the American Association for the Advancement of of my fascination with basic questions about how people
Science, which gave him its highest honor, the Distinguished Scientific understand themselves and the social world—questions
Research award; the American Council for the Advancement and Sup- I continue to investigate to this day.
port of Education, which named him Professor of the Year of 1989; the Tim Wilson did his undergraduate work at Williams College
Society for the Psychological Study of Social Issues, which awarded and Hampshire College and received his PhD from the University
him the Gordon Allport prize for his contributions to the reduction of Michigan. Currently Sherrell J. Aston Professor of Psychology
of prejudice among racial and ethnic groups; and the William James at the University of Virginia, he has published numerous articles in
Award from the Association for Psychological Science. In 1992, he was the areas of introspection, attitude change, self-knowledge, and affec-
named a Fellow of the American Academy of Arts and Sciences. A col- tive forecasting, as well as a recent book, Redirect: The Surprising
lection of papers and tributes by his former students and colleagues, New Science of Psychological Change. His research has received
The Scientist and the Humanist, celebrates his contributions to the support of the National Science Foundation and the National
social psychological theory and its application to real-world prob- Institute for Mental Health. He has been elected twice to the Execu-
lems. Dr. Aronson’s own recent books for general audiences include tive Board of the Society for Experimental Social Psychology and is
Mistakes Were Made (but not by ME), with Carol Tavris, and a a Fellow in the American Psychological Society and the Society for
memoir, Not by Chance Alone: My Life as a Social Psychologist. Personality and Social Psychology. In 2009, he was named a Fellow
of the American Academy of Arts and Sciences. In 2015 he received
the William James Fellows Award from the Association for Psycho-
Tim Wilson logical Science. Wilson has taught the Introduction to Social Psy-
chology course at the University of Virginia for more than 30 years.
One day when I was 8, a couple of older kids rode up on In 2001 he was awarded the University of Virginia All-University
their bikes to share some big news: They had discovered Outstanding Teaching Award, and in 2010 was awarded the Uni-
an abandoned house down a country road. “It’s really versity of Virginia Distinguished Scientist Award.
xvii
xviii About the Authors
xix
xx Special Tips for Students
• Last but not least, remember that this material is a lot of news article that you think is an especially good example
fun. You haven’t even started reading the book yet, but we of “social psychology in action,” please send it to us, with
think you’re going to like it. In particular, you’ll see how a full reference to where you found it and on what page.
much social psychology has to tell you about your real, If we decide to use it in the next edition of this book, we’ll
everyday life. As this course progresses, you might want list your name in the Acknowledgments.
to remind yourself to observe the events of your daily
life with new eyes—the eyes of a social psychologist— We realize that ten years from now you may not re-
and try to apply what you are learning to the behavior of member all the facts, theories, and names you learn now.
friends, acquaintances, strangers, and, yes, even yourself. Although we hope you will remember some of them, our
Make sure you use the Try It! exercises and visit the Web main goal is for you to take with you into your future a
site. You will find out how much social psychology can great many of the broad social psychological concepts pre-
help us understand our lives. When you read the news, sented herein—and, perhaps more important, a critical and
think about what social psychology has to say about cur- scientific way of thinking. If you open yourself to social
rent events and behaviors; we believe you will find that psychology’s magic, we believe it will enrich the way you
your understanding of daily life is richer. If you notice a look at the world and the way you live in it.
Chapter 1
Introducing Social
Psychology
1
2 Chapter 1
It is a pleasure to be your tour guides as we take you on a journey through the world
of social psychology. The four authors of your book, combined, have taught this
course for almost 100 years, so we know the terrain pretty well. As we embark on this
journey, our hope is to convey our excitement about social psychology—what it is and
why it matters. Not only do we enjoy teaching this stuff, we also love contributing to
the growth and development of this field—for, in addition to being teachers, each of
us is a scientist who has contributed to the knowledge base that makes up our dis-
cipline. In effect, not only are we leading this tour, we also helped create some of its
major attractions. We will travel to fascinating and exotic places like prejudice, love,
propaganda, education, the law, aggression, compassion, . . . all the rich variety and
surprise of human social life. Ready? OK, let’s go!
Let’s begin with a few examples of the heroic, touching, tragic, and puzzling
things that people do:
• After two brothers set off a bomb at the finish line of the Boston Marathon in 2013,
killing three people and severely injuring 170 others, citizens of Boston raced to
the rescue. Many, in spite of the risk to themselves, ran straight to the site of the
bombing to help the injured, putting tourniquets on bleeding wounds until ambu-
lances could arrive. “We’re a strong city,” said the mayor. “Boston will overcome.”
• Kristen has known Martin for 2 months and feels that she is madly in love with
him. “We’re soul mates!” she tells her best friend. “He’s the one!” “What are you
thinking?” says the BF. “He’s completely wrong for you! He’s as different from
you as can be—different background, religion, politics; you even like different
movies.” “I’m not worried,” says Kristen. “Opposites attract. I know that’s true; I
read it on Wikipedia!”
• Janine and her brother Oscar are arguing about fraternities. Janine’s college didn’t
have any, but Oscar is at a large state university in the Midwest, where he has joined
Alpha Beta. He went through a severe and scary hazing ritual to join, and Janine
cannot understand why he loves these guys so much. “They make the pledges do
such stupid stuff,” she says. “They humiliate you and force you to get sick drunk
and practically freeze to death in the middle of the night. How can you possibly be
happy living there?” “You don’t get it,” Oscar replies. “Alpha Beta is the best of all
fraternities. My frat brothers just seem more fun than most other guys.”
• Abraham Biggs Jr., age 19, had been posting to an online discussion board for
2 years. Unhappy about his future and that a relationship had ended, Biggs an-
nounced on camera that he was going to commit suicide. He took an overdose of
drugs and linked to a live video feed from his bedroom. None of his hundreds of
observers called the police for more than 10 hours; some egged him on. Paramed-
ics reached him too late, and Biggs died.
• In the mid-1970s, several hundred members of the Peoples Temple, a
California-based religious cult, immigrated to Guyana under the guidance of
their leader, the Reverend Jim Jones, where they founded an interracial commu-
nity called Jonestown. But within a few years some members wanted out, an out-
side investigation was about to get Jones in trouble, and the group’s solidarity
was waning. Jones grew despondent and, summoning everyone in the commu-
nity, spoke to them about the beauty of dying and the certainty that everyone
would meet again in another place. The residents willingly lined up in front of a
vat containing a mixture of Kool-Aid and cyanide, and drank the lethal concoc-
tion. (The legacy of this massacre is the term “drinking the Kool-Aid,” referring
to a person’s blind belief in an ideology that could lead to death.) A total of 914
people died, including 80 babies and the Reverend Jones.
Why do many people rush into danger and discomfort to help strangers in trou-
ble? Is Kristen right that opposites attract or is she just kidding herself? Why did Oscar
Introducing Social Psychology 3
come to love his fraternity brothers in spite of the hazing they had put him through?
Why would people watch a troubled young man commit suicide in front of their eyes,
when, by simply flagging the video to alert the Web site, they might have averted a
tragedy? How could hundreds of people be induced to kill their own children and
then commit suicide?
All of these stories—the good, the bad, the ugly—pose fascinating questions
about human behavior. In this book, we will show you how social psychologists go
about answering them.
ior or attitude. This is what happens when advertisers use sophisticated techniques to
persuade us to buy a particular brand of toothpaste, or when our friends try to get us
to do something we don’t really want to do (“Come on, have another beer—everyone
is doing it”), or when the schoolyard bully uses force or threats to get smaller kids to
part with their lunch money.
The study of direct attempts at social influence is a major part of social psychol- Social Influence
ogy and will be discussed in our chapters on conformity, attitudes, and group pro- The effect that the words, actions,
cesses. To the social psychologist, however, social influence is broader than attempts or mere presence of other people
by one person to change another person’s behavior. It includes our thoughts and feel- have on our thoughts, feelings,
ings as well as our overt acts, and takes many forms other than deliberate attempts at attitudes, or behavior
persuasion. We are often influenced merely by the presence of other people, including
perfect strangers who are not interacting with us. Other people don’t even have to
be present: We are governed by the imaginary approval or disapproval of our par-
ents, friends, and teachers and by how we expect others to react to us. Sometimes
these influences conflict with one another, and social psychologists are especially
interested in what happens in the mind of an individual when they do. For example,
conflicts frequently occur when young people go off to college and find themselves
torn between the beliefs and values they learned at home and the beliefs and values of
their professors or peers. (See the Try It!)
Try It!
How Do Other People Affect Your Values?
Think of the major values that govern people’s lives: love, differences in your lists, how do they affect you? Are some of
money, sex, religion, freedom, compassion for others, your values conflicting with those of your parents or friends,
security, children, duty, loyalty, and so on. Make three lists and if so do you find yourself rejecting one set of values
of the 10 values that are most important to (1) you, (2) your in favor of the other? Are you trying to find a compromise
parents, and (3) your closest friends in college. If there are between the two?
4 Chapter 1
We will spend the rest of this introductory chapter expanding on these issues, so
that you will get an idea of what social psychology is, what it isn’t, and how it differs
from other, related disciplines.
hated, that love will be stronger than if hatred had not preceded it. Spinoza’s prop-
osition was beautifully worked out, with impeccable logic. But how can we be sure
that it holds up? Does it always hold up? What are the conditions under which it does
or doesn’t? These are empirical questions, meaning that their answers can be derived
from experimentation or measurement rather than by personal opinion (Aronson,
1999; Aronson & Linder, 1965).
Now let’s take another look at the examples that opened this chapter. Why
did these people behave the way they did? One way to answer would simply be
to ask them. We could ask the people who observed Abraham Biggs’s suicide why
they didn’t call the police; we could ask Oscar why he enjoys fraternity life; we
could ask the Boston rescuers why they ran headlong into a potentially dangerous
situation. The problem with this approach is that people are often unaware of the
reasons behind their own responses and feelings (Gilbert, 2008; Nisbett & Wilson,
1977; Wilson, 2002). People might come up with plenty of justifications for not call-
ing the police to rescue Biggs, but those justifications might not be the reason they
did nothing.
After the mass suicide at Jonestown, everyone had an explanation:
• Jones used hypnotism and drugs to weaken the resistance of his followers.
• Jones attracted people who were already clinically depressed.
• Only mentally ill or emotionally disturbed people join cults.
These were the leading “common sense” answers, but they are mistaken. More-
over, if we rely on commonsense explanations of one particular tragic event, we don’t
learn much that helps us understand other, similar ones.
Thus, in explaining a tragedy like Jonestown—or any other topic of interest—
social psychologists would want to know which of many possible explanations is
the most likely. To do this, we have devised an array of scientific methods to test our
assumptions, guesses, and ideas about human social behavior, empirically and sys-
tematically rather than by relying on folk wisdom, common sense, or the opinions and
insights of philosophers, novelists, political pundits, and our grandmothers. Doing
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monde comme moi, c’étaient les détails de son initiation à l’ordre des
Kadryas, accomplie par le vénérable marabout. Je lui demandai
donc en grâce de me les conter.
— Nous, Kadryas, dit tout de suite Si El-Houssine, nous ne
craignons pas, comme nos voisins les Tidjanias, la lumière sur tout
ce qui concerne notre confrérie. Nous n’avons pas, comme eux, des
secrets ; nous ne fuyons pas le contact de nos amis les Français ;
nous sommes même heureux et fiers quand il nous est donné d’en
accueillir quelqu’un parmi nous. Je ne vois donc pas le moindre
inconvénient à satisfaire votre désir et à vous narrer, dans tous ses
détails, comment fut par moi initiée Celle que nous pleurerons
longtemps encore comme la plus douce, la plus aimée, la plus
généreuse de nos khouan.
FIN
MEKTOUB !… C’ÉTAIT ÉCRIT !…