INNOVATING AND

IMPROVING
PACKAGING
Nestle's Milo products
have a dominant green leaf
design that makes them
stand
out on store shelves. The
packaging features pictures
of kids playing sports and
delicious images of milk
cups, making it easy for
consumers to recognize the
product. Milo also focuses
on innovation, improving
the packaging by printing
famous athletes' images on
it and adding striking
colors to encourage kids to
use
the products more often.
Recently, Milo launched a
cool new can design that
inspires young people to
love sports, which has
made Milo a trendy brand
that
attracts new customers and
creates a connection with
loyal ones
INNOVATING AND
IMPROVING
PACKAGING
Nestle's Milo products
have a dominant green leaf
design that makes them
stand
out on store shelves. The
packaging features pictures
of kids playing sports and
delicious images of milk
cups, making it easy for
consumers to recognize the
product. Milo also focuses
on innovation, improving
the packaging by printing
famous athletes' images on
it and adding striking
colors to encourage kids to
use
the products more often.
Recently, Milo launched a
cool new can design that
inspires young people to
love sports, which has
made Milo a trendy brand
that
attracts new customers and
creates a connection with
loyal ones
BRAN RECOGNITION - CONSUMPTION
BRAND RECOGNITION
Nestle's Milo products have a dominant green leaf design that makes
them stand out on store shelves. The packaging features pictures of kids
playing sports and delicious images of milk cups, making it easy for
consumers to recognize the product.

Nestle sees itself becoming “a leading, competitive, Nutrition, Health

and Wellness Company delivering improved shareholder value by being
a preferred corporate citizen, preferred employer, and preferred supplier
selling preferred products.
Ever since the well-known chocolate malt drink was introduced in
Malaysia in the 1950’s, it has won the hearts of Malaysians across all
generations. Milo has since become a well-loved household brand and
also a strong advocate for Malaysian grassroots sports.
For over 60 years, Milo has committed to nourish Malaysians of all ages
and walks of life, and the outcome of this commitment recently
manifested when Milo was named ‘Brand of the Year’ at the Putra Brand
Awards 2016

CONSUMPTION
Milo is very popular in Indonesia, Malaysia and Singapore, where the
brand name is synonymous with chocolate flavoured drinks.
Milo has a 90% market share in Malaysia, and Malaysians were said to
be the world's largest consumers of Milo.
In Malaysia, the most loved drink is not Coca Cola, Pepsi or beer.
Malaysians especially love Milo and this is also the country with the
largest Milo factory in the world. Milo is sold everywhere from coffee
shops, KFC stores to small roadside shops. One of the factors that
created that success was the "Milo Malaysia Breakfast Day" campaign.

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For 80 years, Nestlé Milo has nonstop been providing nutrition and
energy to children in more than 40 countries around the world.