Global Clothing B2C E-Commerce Market 2021

The global fashion industry experienced a drastic decline the sales volume after the outbreak of the
COVID-19 pandemic in 2020. In the meantime, the digital clothing market accelerated over the year
with the consumers’ adoption of online shopping.

Online apparel market grew faster year-on-year in 2020 amid COVID-19 than the years before

A significant proportion of countries around the world saw an increase in apparel industry E-
Commerce sales, especially after the COVID19 health crisis in 2020. For example, in Japan, the B2C
apparel E-Commerce market grew faster in 2020 than between 2018 and 2019. South Korea also saw
an increase in the value of its sales during the same period, with the apparel sector making the
largest contribution to the country's B2C E-Commerce market in 2020. Online retail sales of apparel
and accessories in the US increased year-over-year from 2019 to 2020 by nearly 19% which was the
fastest growing product category.

The top visited websites for purchasing apparel online are Amazon and Shein, as of 2021

Shein was the most visited as of August 2021, according to the world ranking of the most popular
clothing E-Commerce sites, with the US visitors prevailing. Moreover, in 2020, online apparel sales in
the US were dominated by Amazon, followed by Target. In the UK, as of February 2021, the most
popular industry players were Amazon and ASOS, followed by eBay. In Germany, online-only
retailers, such as Zalando and Zooplus, were the most preferred ones when shopping for clothes, and
following them was Amazon, as of 2021.

The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategies to Use in 2023

1.4 Shopify Research

Personalization has long been hailed as the secret of modern ecommerce. By showing items a
shopper was previously interested in or retargeting them based on the activity they’ve had with your
ecommerce website, you’re providing a tailored online shopping experience—one that convinces
them to buy. Shopify research shows that 44% of customers are OK with brands using their personal
information to personalize messaging and improve the customer experiences, such as product
recommendations. But there’s a fine line. Online shoppers are increasingly concerned about their
privacy. Too much personalization can be creepy, hence why brands that over-personalize are three
times more likely to be abandoned by shoppers.

Virtual Fitting Room

Allows importing images and attributes of clothes from customer sources (databases, websites, and
simply described data sets) quickly and automatically on a regular basis.

A system of managing uploaded images and descriptions, data access control, dashboards, etc.

Manage stores data

Assign roles between company employees

Manage access rights to the information

Outsource and control data management

Manage mannequins, products, categories, clothing masks

Set up the store level and the dressing module

Customer data includes a selfie and a few 1. Clothing data includes 1. Zyler processes these data by
using artificial intelligence to generate realistic images of how the customer would look in different
outfits

our rights

Your privacy is protected by law. We are only allowed to use personal data if
we have a lawful reason to do so. We must have one or more of the
following reasons:

 When we have a legal duty.

 To fulfil a contract with you.
 When it is in our legitimate interests, the data processing is
necessary to achieve those interests and our interests are not
overridden by your interests or fundamental rights and
freedoms.
 With your consent.

You have various rights in relation to our use of your data:

 You have the right to ask us to correct personal data we hold

about you.
  In many cases, you have the right to ask us to delete data held
about you.
 In cases where we are relying on your consent to process data,
you have the right to withdraw your consent.
 Where we are relying on our legitimate interests to process
data, you have the right to object to such processing. We will
then only process data if there are compelling legitimate
grounds for further processing which override your interests,
rights and freedoms. This will never apply if the processing is
for direct marketing purposes.
 You have the right to access the personal data we hold about
you, and information about the processing we perform with that
data.

If you want to exercise any of these rights, please contact us .

The personal data we collect

In using our services, we may collect: images of you that you submit or
generate using our services, body measurements, name, e-mail address, IP
address and information about your interests in and use of our products,
programs, and services. We may also have other personal data if you
submit it to us, for example via support messages, forums or surveys.

We also may collect certain non-personally identifiable information when you

visit many of our web pages such as the type of browser you are using (e.g.,
Internet Explorer, Mozilla Firefox), the type of operating system you are
using, (e.g., Windows 10 or Mac OS) and the domain name of your internet
service provider.

Cookies and similar technologies

Our websites may use cookies and other technologies such as pixel tags
and web beacons. These technologies allow our websites to function and
help us understand user behaviour, track which parts of our website have
been visited, and facilitate and measure the effectiveness of advertising on
third party websites.

Most web browsers allow some control of most cookies through the browser
settings. To find out more about cookies, including how to see what cookies
have been set, visit www.allaboutcookies.org .

If you are in the EU, you can opt out of online behavioural advertising
here: http://www.youronlinechoices.com/ .

To opt out of being tracked by Google Analytics across all websites,

visit http://tools.google.com/dlpage/gaoptout .
Where we collect personal data

Personal data may be collected:

 When you use our try-on technology (for example: images of

you and your body measurements)
 When you create an account (for example: your email address)
 When you browse our websites (for example: your IP address
being recorded in our web logs)
 When you participate in a forum or survey (for example: your
username or posts, if these could identify you)
 When you contact us (for example, via our support pages)

How we process your data

This table sets out how we process personal data, and our basis for
processing in each case.

Processing Lawful basis L

 To create visualizations of you in  Legitimate  Providi
different outfits interests.  Being a
 Storing your images and  Consent. suppor
measurements  Fulfil contract.  Develo
 To provide support for our
products.
 To respond to and resolve
complaints.
 To provide forums for discussion
about our products and services.
 To process results from surveys
and other requests for information.

 To analyse the use of our products  Fulfil contract.  Unders

and services.  Legitimate service
 For marketing activities, such as interests. promot
emails, or advertisements on third  Develo
party platforms. service
 To create and manage accounts for  Identify
use of our products and services. produc
 Seekin
necess

 To obey laws and regulations  Legal duty.  Comply

applying to us.  Legitimate  Proper
interests. our bus
  To manage our business, for
example managing our finances,
planning or carrying out audits.

Who we share personal data with

We use external companies to process personal data. This includes:

 Email sending services, who send emails on our behalf.

 Analytics providers to understand how our services are being
used (like Google Analytics).
 Social media and other advertising platforms, where we use
personal data to target advertisements to those most likely to
be interested (like Facebook and Google AdWords).
 If you would prefer us not to share your personal data for these
purposes, please contact us .

Sending data outside the EEA

We will only transfer your data outside the EEA where there are adequate
safeguards for your personal data, such as:

 The country where the data is transferred has privacy laws with
the same protection as the EEA, as adjudged by the European
Commission.
 We have a contract with the recipient that means they must
protect personal data to the same standard as in the EEA.
 The recipient is certified under the Privacy Shield, which sets
privacy standards for data sent between the US and EU.

If you decide not to give personal data

We may not be able to provide you with our products and services if you
choose not to provide your personal data. For example, we require an email
address in order to provide you with the details of a purchase, or your
payment details to process a payment.

Marketing

We may use your personal data to tell you about product updates or
promotions, target advertisements or send newsletters.

The personal data we have is made up of what you tell us and data we
collect when you use our services, or from third parties we work with.
We use this data to promote our products and services to those who may be
interested. For example, if you are a customer of one of our products, we
may email you to tell you about an upgrade to that product, or to show an
advertisement to you on a social media site announcing the upgrade.

We only use your personal data for marketing with your consent or if we
have a legitimate interest which is not overridden by your rights.

Please contact us if you do not want us to market to you in future.

How long we keep your personal data

We hold different personal data for different lengths of time. For example:

 Data relating to a purchase may be held indefinitely unless you

tell us you want us to delete it. If we delete the data, we would
be unable to provide any further support for your purchase.
 Marketing lists on third party platforms built using information
about use of our sites may persist for up to 540 days.

How to contact us or complain

If you have any questions or concerns about this policy, the best way to
contact us to message us via our support website . We will do our best to
help you.

If you are unhappy with our re

our rights

Your privacy is protected by law. We are only allowed to use personal data if
we have a lawful reason to do so. We must have one or more of the
following reasons:

 When we have a legal duty.

 To fulfil a contract with you.
 When it is in our legitimate interests, the data processing is
necessary to achieve those interests and our interests are not
overridden by your interests or fundamental rights and
freedoms.
 With your consent.

You have various rights in relation to our use of your data:

 You have the right to ask us to correct personal data we hold

about you.
  In many cases, you have the right to ask us to delete data held
about you.
 In cases where we are relying on your consent to process data,
you have the right to withdraw your consent.
 Where we are relying on our legitimate interests to process
data, you have the right to object to such processing. We will
then only process data if there are compelling legitimate
grounds for further processing which override your interests,
rights and freedoms. This will never apply if the processing is
for direct marketing purposes.
 You have the right to access the personal data we hold about
you, and information about the processing we perform with that
data.

If you want to exercise any of these rights, please contact us .

The personal data we collect

In using our services, we may collect: images of you that you submit or
generate using our services, body measurements, name, e-mail address, IP
address and information about your interests in and use of our products,
programs, and services. We may also have other personal data if you
submit it to us, for example via support messages, forums or surveys.

We also may collect certain non-personally identifiable information when you

visit many of our web pages such as the type of browser you are using (e.g.,
Internet Explorer, Mozilla Firefox), the type of operating system you are
using, (e.g., Windows 10 or Mac OS) and the domain name of your internet
service provider.

Cookies and similar technologies

Our websites may use cookies and other technologies such as pixel tags
and web beacons. These technologies allow our websites to function and
help us understand user behaviour, track which parts of our website have
been visited, and facilitate and measure the effectiveness of advertising on
third party websites.

Most web browsers allow some control of most cookies through the browser
settings. To find out more about cookies, including how to see what cookies
have been set, visit www.allaboutcookies.org .

If you are in the EU, you can opt out of online behavioural advertising
here: http://www.youronlinechoices.com/ .

To opt out of being tracked by Google Analytics across all websites,

visit http://tools.google.com/dlpage/gaoptout .
Where we collect personal data

Personal data may be collected:

 When you use our try-on technology (for example: images of

you and your body measurements)
 When you create an account (for example: your email address)
 When you browse our websites (for example: your IP address
being recorded in our web logs)
 When you participate in a forum or survey (for example: your
username or posts, if these could identify you)
 When you contact us (for example, via our support pages)

How we process your data

This table sets out how we process personal data, and our basis for
processing in each case.

Processing Lawful basis L

 To create visualizations of you in  Legitimate  Providi
different outfits interests.  Being a
 Storing your images and  Consent. suppor
measurements  Fulfil contract.  Develo
 To provide support for our
products.
 To respond to and resolve
complaints.
 To provide forums for discussion
about our products and services.
 To process results from surveys
and other requests for information.

 To analyse the use of our products  Fulfil contract.  Unders

and services.  Legitimate service
 For marketing activities, such as interests. promot
emails, or advertisements on third  Develo
party platforms. service
 To create and manage accounts for  Identify
use of our products and services. produc
 Seekin
necess

 To obey laws and regulations  Legal duty.  Comply

applying to us.  Legitimate  Proper
interests. our bus
  To manage our business, for
example managing our finances,
planning or carrying out audits.

Who we share personal data with

We use external companies to process personal data. This includes:

 Email sending services, who send emails on our behalf.

 Analytics providers to understand how our services are being
used (like Google Analytics).
 Social media and other advertising platforms, where we use
personal data to target advertisements to those most likely to
be interested (like Facebook and Google AdWords).
 If you would prefer us not to share your personal data for these
purposes, please contact us .

Sending data outside the EEA

We will only transfer your data outside the EEA where there are adequate
safeguards for your personal data, such as:

 The country where the data is transferred has privacy laws with
the same protection as the EEA, as adjudged by the European
Commission.
 We have a contract with the recipient that means they must
protect personal data to the same standard as in the EEA.
 The recipient is certified under the Privacy Shield, which sets
privacy standards for data sent between the US and EU.

If you decide not to give personal data

We may not be able to provide you with our products and services if you
choose not to provide your personal data. For example, we require an email
address in order to provide you with the details of a purchase, or your
payment details to process a payment.

Marketing

We may use your personal data to tell you about product updates or
promotions, target advertisements or send newsletters.

The personal data we have is made up of what you tell us and data we
collect when you use our services, or from third parties we work with.
We use this data to promote our products and services to those who may be
interested. For example, if you are a customer of one of our products, we
may email you to tell you about an upgrade to that product, or to show an
advertisement to you on a social media site announcing the upgrade.

We only use your personal data for marketing with your consent or if we
have a legitimate interest which is not overridden by your rights.

Please contact us if you do not want us to market to you in future.

How long we keep your personal data

We hold different personal data for different lengths of time. For example:

 Data relating to a purchase may be held indefinitely unless you

tell us you want us to delete it. If we delete the data, we would
be unable to provide any further support for your purchase.
 Marketing lists on third party platforms built using information
about use of our sites may persist for up to 540 days.

How to contact us or complain

If you have any questions or concerns about this policy, the best way to
contact us to message us via our support website . We will do our best to
help you.

If you are unhappy with our re

our rights

Your privacy is protected by law. We are only allowed to use personal data if
we have a lawful reason to do so. We must have one or more of the
following reasons:

 When we have a legal duty.

 To fulfil a contract with you.
 When it is in our legitimate interests, the data processing is
necessary to achieve those interests and our interests are not
overridden by your interests or fundamental rights and
freedoms.
 With your consent.

You have various rights in relation to our use of your data:

 You have the right to ask us to correct personal data we hold

about you.
  In many cases, you have the right to ask us to delete data held
about you.
 In cases where we are relying on your consent to process data,
you have the right to withdraw your consent.
 Where we are relying on our legitimate interests to process
data, you have the right to object to such processing. We will
then only process data if there are compelling legitimate
grounds for further processing which override your interests,
rights and freedoms. This will never apply if the processing is
for direct marketing purposes.
 You have the right to access the personal data we hold about
you, and information about the processing we perform with that
data.

If you want to exercise any of these rights, please contact us .

The personal data we collect

In using our services, we may collect: images of you that you submit or
generate using our services, body measurements, name, e-mail address, IP
address and information about your interests in and use of our products,
programs, and services. We may also have other personal data if you
submit it to us, for example via support messages, forums or surveys.

We also may collect certain non-personally identifiable information when you

visit many of our web pages such as the type of browser you are using (e.g.,
Internet Explorer, Mozilla Firefox), the type of operating system you are
using, (e.g., Windows 10 or Mac OS) and the domain name of your internet
service provider.

Cookies and similar technologies

Our websites may use cookies and other technologies such as pixel tags
and web beacons. These technologies allow our websites to function and
help us understand user behaviour, track which parts of our website have
been visited, and facilitate and measure the effectiveness of advertising on
third party websites.

Most web browsers allow some control of most cookies through the browser
settings. To find out more about cookies, including how to see what cookies
have been set, visit www.allaboutcookies.org .

If you are in the EU, you can opt out of online behavioural advertising
here: http://www.youronlinechoices.com/ .

To opt out of being tracked by Google Analytics across all websites,

visit http://tools.google.com/dlpage/gaoptout .
Where we collect personal data

Personal data may be collected:

 When you use our try-on technology (for example: images of

you and your body measurements)
 When you create an account (for example: your email address)
 When you browse our websites (for example: your IP address
being recorded in our web logs)
 When you participate in a forum or survey (for example: your
username or posts, if these could identify you)
 When you contact us (for example, via our support pages)

How we process your data

This table sets out how we process personal data, and our basis for
processing in each case.

Processing Lawful basis L

 To create visualizations of you in  Legitimate  Providi
different outfits interests.  Being a
 Storing your images and  Consent. suppor
measurements  Fulfil contract.  Develo
 To provide support for our
products.
 To respond to and resolve
complaints.
 To provide forums for discussion
about our products and services.
 To process results from surveys
and other requests for information.

 To analyse the use of our products  Fulfil contract.  Unders

and services.  Legitimate service
 For marketing activities, such as interests. promot
emails, or advertisements on third  Develo
party platforms. service
 To create and manage accounts for  Identify
use of our products and services. produc
 Seekin
necess

 To obey laws and regulations  Legal duty.  Comply

applying to us.  Legitimate  Proper
interests. our bus
  To manage our business, for
example managing our finances,
planning or carrying out audits.

Who we share personal data with

We use external companies to process personal data. This includes:

 Email sending services, who send emails on our behalf.

 Analytics providers to understand how our services are being
used (like Google Analytics).
 Social media and other advertising platforms, where we use
personal data to target advertisements to those most likely to
be interested (like Facebook and Google AdWords).
 If you would prefer us not to share your personal data for these
purposes, please contact us .

Sending data outside the EEA

We will only transfer your data outside the EEA where there are adequate
safeguards for your personal data, such as:

 The country where the data is transferred has privacy laws with
the same protection as the EEA, as adjudged by the European
Commission.
 We have a contract with the recipient that means they must
protect personal data to the same standard as in the EEA.
 The recipient is certified under the Privacy Shield, which sets
privacy standards for data sent between the US and EU.

If you decide not to give personal data

We may not be able to provide you with our products and services if you
choose not to provide your personal data. For example, we require an email
address in order to provide you with the details of a purchase, or your
payment details to process a payment.

Marketing

We may use your personal data to tell you about product updates or
promotions, target advertisements or send newsletters.

The personal data we have is made up of what you tell us and data we
collect when you use our services, or from third parties we work with.
We use this data to promote our products and services to those who may be
interested. For example, if you are a customer of one of our products, we
may email you to tell you about an upgrade to that product, or to show an
advertisement to you on a social media site announcing the upgrade.

We only use your personal data for marketing with your consent or if we
have a legitimate interest which is not overridden by your rights.

Please contact us if you do not want us to market to you in future.

How long we keep your personal data

We hold different personal data for different lengths of time. For example:

 Data relating to a purchase may be held indefinitely unless you

tell us you want us to delete it. If we delete the data, we would
be unable to provide any further support for your purchase.
 Marketing lists on third party platforms built using information
about use of our sites may persist for up to 540 days.

How to contact us or complain

If you have any questions or concerns about this policy, the best way to
contact us to message us via our support website . We will do our best to
help you.

If you are unhappy with our re our rights

Your privacy is protected by law. We are only allowed to use personal data if
we have a lawful reason to do so. We must have one or more of the
following reasons:

When we have a legal duty.

To fulfil a contract with you.

When it is in our legitimate interests, the data processing is necessary to

achieve those interests and our interests are not overridden by your
interests or fundamental rights and freedoms.

With your consent.

You have various rights in relation to our use of your data:

You have the right to ask us to correct personal data we hold about you.
In many cases, you have the right to ask us to delete data held about you.

In cases where we are relying on your consent to process data, you have
the right to withdraw your consent.

Where we are relying on our legitimate interests to process data, you have
the right to object to such processing. We will then only process data if there
are compelling legitimate grounds for further processing which override your
interests, rights and freedoms. This will never apply if the processing is for
direct marketing purposes.

You have the right to access the personal data we hold about you, and
information about the processing we perform with that data.

If you want to exercise any of these rights, please contact us.

The personal data we collect

In using our services, we may collect: images of you that you submit or
generate using our services, body measurements, name, e-mail address, IP
address and information about your interests in and use of our products,
programs, and services. We may also have other personal data if you
submit it to us, for example via support messages, forums or surveys.

We also may collect certain non-personally identifiable information when you

visit many of our web pages such as the type of browser you are using (e.g.,
Internet Explorer, Mozilla Firefox), the type of operating system you are
using, (e.g., Windows 10 or Mac OS) and the domain name of your internet
service provider.

Cookies and similar technologies

Our websites may use cookies and other technologies such as pixel tags
and web beacons. These technologies allow our websites to function and
help us understand user behaviour, track which parts of our website have
been visited, and facilitate and measure the effectiveness of advertising on
third party websites.

Most web browsers allow some control of most cookies through the browser
settings. To find out more about cookies, including how to see what cookies
have been set, visit www.allaboutcookies.org.
If you are in the EU, you can opt out of online behavioural advertising here:
http://www.youronlinechoices.com/.

To opt out of being tracked by Google Analytics across all websites, visit
http://tools.google.com/dlpage/gaoptout.

Where we collect personal data

Personal data may be collected:

When you use our try-on technology (for example: images of you and your
body measurements)

When you create an account (for example: your email address)

When you browse our websites (for example: your IP address being
recorded in our web logs)

When you participate in a forum or survey (for example: your username or

posts, if these could identify you)

When you contact us (for example, via our support pages)

How we process your data

This table sets out how we process personal data, and our basis for
processing in each case.

Processing Lawful basis Legitimate interests

To create visualizations of you in different outfits

Storing your images and measurements

To provide support for our products.

To respond to and resolve complaints.

To provide forums for discussion about our products and services.

To process results from surveys and other requests for information.

Legitimate interests.

Consent.

Fulfil contract.

Providing our products and services.

Being able to provide relevant support for our products.

Developing our products.

To analyse the use of our products and services.

For marketing activities, such as emails, or advertisements on third party

platforms.

To create and manage accounts for use of our products and services.

Fulfil contract.

Legitimate interests.

Understanding which products and services may interest you and promoting
them to you.

Developing better products and services.

Identifying possible markets for our products or services.

Seeking your consent when necessary to contact you.

To obey laws and regulations applying to us.

To manage our business, for example managing our finances, planning or

carrying out audits.

Legal duty.

Legitimate interests.

Complying with legal requirements.

Proper planning and administration of our business.

Who we share personal data with

We use external companies to process personal data. This includes:

Email sending services, who send emails on our behalf.

Analytics providers to understand how our services are being used (like
Google Analytics).

Social media and other advertising platforms, where we use personal data
to target advertisements to those most likely to be interested (like Facebook
and Google AdWords).

If you would prefer us not to share your personal data for these purposes,
please contact us.

Sending data outside the EEA

We will only transfer your data outside the EEA where there are adequate
safeguards for your personal data, such as:

The country where the data is transferred has privacy laws with the same
protection as the EEA, as adjudged by the European Commission.

We have a contract with the recipient that means they must protect personal
data to the same standard as in the EEA.

The recipient is certified under the Privacy Shield, which sets privacy
standards for data sent between the US and EU.

If you decide not to give personal data

We may not be able to provide you with our products and services if you
choose not to provide your personal data. For example, we require an email
address in order to provide you with the details of a purchase, or your
payment details to process a payment.

Marketing

We may use your personal data to tell you about product updates or
promotions, target advertisements or send newsletters.

The personal data we have is made up of what you tell us and data we
collect when you use our services, or from third parties we work with.
We use this data to promote our products and services to those who may be
interested. For example, if you are a customer of one of our products, we
may email you to tell you about an upgrade to that product, or to show an
advertisement to you on a social media site announcing the upgrade.

We only use your personal data for marketing with your consent or if we
have a legitimate interest which is not overridden by your rights.

Please contact us if you do not want us to market to you in future.

How long we keep your personal data

We hold different personal data for different lengths of time. For example:

Data relating to a purchase may be held indefinitely unless you tell us you
want us to delete it. If we delete the data, we would be unable to provide
any further support for your purchase.

Marketing lists on third party platforms built using information about use of
our sites may persist for up to 540 days.

How to contact us or complain

If you have any questions or concerns about this policy, the best way to
contact us to message us via our support website. We will do our best to
help you.

If you are unhappy with our re