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Full download MICRO ECON 5: Principles of Microeconomics 5th Edition William A. Mceachern file pdf all chapter on 2024
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THE ECON SOLUTION
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ECON MICRO5
C H A p TE R
Online
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ECON Microeconomics, 5e © 2017, 2015 Cengage Learning®
William A. McEachern, University of WCN: 02-200-203
Connecticut ALL RIGHTS RESERVED. No part of this work covered by the copyright herein
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Brief Contents
M cE ac h E r n
Index 380
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contEnts
2-2 Comparative Advantage, Specialization,
Part 1 and Exchange 27
2-2a The Law of Comparative Advantage 27 2-2b Absolute Advantage
3 Economic Decision
1 The Art and Science of
Economic Analysis 2
Makers 40
3-1 The Household 41
1-1 The Economic Problem: Scarce Resources, 3-1a The Evolution of the Household 41 3-1b Households Maximize
Unlimited Wants 3 Utility 42 3-1c Households As Resource Suppliers 42
3-1d Households As Demanders of Goods and Services 43
1-1a Resources 4 1-1b Goods and Services 4 1-1c Economic
Decision Makers and Markets 5 1-1d A Simple Circular-Flow Model 6 3-2 The Firm 43
1-2 The Art of Economic Analysis 7 3-2a The Evolution of the Firm 43 3-2b Types of Firms 44
3-2c Cooperatives 45 3-2d Not-for-Profit Organizations 46
1-2a Rational Self-Interest 7 1-2b Choice Requires Time and 3-2e Why Does Household Production Still Exist? 46
Information 8 1-2c Economic Analysis Is Marginal Analysis 8
1-2d Microeconomics and Macroeconomics 8 3-3 The Government 48
1-3 The Science of Economic Analysis 9 3-3a The Role of Government 48 3-3b Government’s Structure and
Objectives 49 3-3c The Size and Growth of Government 50
1-3a The Role of Theory 10 1-3b The Scientific Method 10 3-3d Sources of Government Revenue 50 3-3e Tax Principles and Tax
1-3c Normative Versus Positive 11 1-3d Economists Tell Stories 12 Incidence 51
1-3e Predicting Average Behavior 12
3-4 The Rest of the World 53
1-4 Some Pitfalls of Faulty Economic Analysis 12
3-4a International Trade 53 3-4b Exchange Rates 54 3-4c Trade
1-5 If Economists Are So Smart, Why Aren’t They Rich? 13 Restrictions 54
1-6 Final Word 15 3-5 Final Word 54
iv Contents
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4-2 What Shifts a Demand Curve? 60 5-2 Determinants of the Price Elasticity of Demand 80
4-2a Consumer Income 60 4-2b The Prices of Other Goods 60 5-2a Availability of Substitutes 81 5-2b Share of the Consumer’s
4-2c Consumer Expectations 61 4-2d Number or Composition of Budget Spent on the Good 81 5-2c Duration of Adjustment
Consumers 61 4-2e Consumer Tastes 61 Period 82 5-2d Elasticity Estimates 83
4-3 Supply 62 5-3 Price Elasticity of Supply 83
4-3a Supply Schedule and Supply Curve 62 5-3a Constant Elasticity Supply Curves 84 5-3b Determinants of Supply
Elasticity 85
4-4 What Shifts a Supply Curve? 63
4-4a State of Technology and Know How 63 4-4b Resource Prices 64 5-4 Other Elasticity Measures 86
4-4c Prices of Other Goods 64 4-4d Producer Expectations 64 5-4a Income Elasticity of Demand 86 5-4b Cross-Price Elasticity
4-4e Number of Producers in the Market 64 of Demand 87
4-5 Demand and Supply Create a Market 65 5-5 Final Word 88
4-5a Markets 65 4-5b Market Equilibrium 65
4-6 Changes in Equilibrium Price and Quantity
4-6a Shifts of the Demand Curve 67
Curve 68
4-6b Shifts of the Supply
4-6c Simultaneous Shifts of Demand and Supply Curves
67
69
6 Consumer Choice
and Demand 92
4-7 Disequilibrium 70 6-1 Utility Analysis 93
4-7a Price Floors 70 4-7b Price Ceilings 71 6-1a Tastes and Preferences 93 6-1b Law of Diminishing Marginal
4-8 Final Word 72 Utility 94
6-2 Measuring Utility 95
INtROduCtION tO thE
6-2d Utility-Maximizing Conditions 97 6-2e Marginal Utility and the
Law of Demand 98
MaRkEt systEM
6-3 Applications of Utility Analysis 99
6-3a YOUR Consumer Surplus 99 6-3b Market Demand and Consumer
Surplus 100 6-3c The Role of Time in Demand 101
6-4 Final Word 102
Firm 104
7-1 Cost and Profit 105
7-1a Explicit and Implicit Costs 105 7-1b Alternative Measures of
Profit 106
5 Elasticity
7-2 Production in the Short Run 107
of Demand 7-2a Fixed and Variable Resources 107 7-2b Law of Diminishing
and Supply 74 Marginal Returns 107 7-2c Total and Marginal Product Curves 109
7-3 Costs in the Short Run 109
5-1 Price Elasticity of Demand 75
7-3a Total Cost and Marginal Cost in the Short Run 110 7-3b Average
5-1a Calculating Price Elasticity of Demand 75 5-1b Categories of
Cost in the Short Run 112 7-3c Relationship Between Marginal Cost and
Price Elasticity of Demand 77 5-1c Elasticity and Total Revenue 77
Average Cost 112
5-1d Price Elasticity and the Linear Demand Curve 77 5-1e Constant-
Elasticity Demand Curves 79
Contents v
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
7-4 Costs in the Long Run
7-4a Economies of Scale 114
7-4c Long-Run Average Cost Curve 115
114
7-4b Diseconomies of Scale 114
7-4d Economies and
9 Monopoly 142
Diseconomies of Scale at the Firm Level 116
9-1 Barriers to Entry 143
9-1a Legal Restrictions 143 9-1b Economies of Scale 144
7-5 Final Word 117
9-1c Control of Essential Resources 145
9-2 Revenue for a Monopolist 145
MaRkEt stRuCtuRE aNd PRICINg 9-3 Profit Maximization and Cost Minimization
for a Monopolist 147
9-3a Profit Maximization 147 9-3b Short-Run Losses and the
Shutdown Decision 150 9-3c Long-Run Profit Maximization 151
9-3d Available for a Limited Time Only 152
9-4 Perfect Competition and Monopoly Compared 152
9-4a Price and Output Under Perfect Competition 152 9-4b Price
and Output Under Monopoly 152 9-4c Allocative and Distributive
© iStockphoto.com/alle12 Effects 153
9-5 Problems With Deadweight Loss Estimates 154
9-5a Why the Deadweight Loss Might Be Lower 154 9-5b Why the
Deadweight Loss Might Be Higher 154
9-6 Price Discrimination 155
9-6a Conditions for Price Discrimination 155 9-6b A Model of Price
Discrimination 155 9-6c Examples of Price Discrimination 155
8 Perfect Competition
9-6d Perfect Price Discrimination 157
120 9-7 Final Word 158
8-1 An Introduction to Perfect Competition 121
8-1a Perfectly Competitive Market Structure
Perfect Competition 122
121 8-1b Demand Under
10 Monopolistic Competition
and Oligopoly 160
8-2 Short-Run Profit Maximization 123
8-2a Total Revenue Minus Total Cost 123 8-2b Marginal Revenue 10-1 Monopolistic Competition 161
Equals Marginal Cost 124 8-2c Economic Profit in the Short Run 124 10-1a Product Differentiation 162 10-1b Short-Run Profit Maximization
8-3 Short-Run Loss Minimization 126 or Loss Minimization 163 10-1c Zero Economic Profit in the Long
Run 164 10-1d Monopolistic Competition and Perfect Competition
8-3a Fixed Cost and Minimizing Losses 126 8-3b Marginal Revenue
Compared 165
Equals Marginal Cost 127 8-3c Shutting Down in the Short Run 127
10-2 Oligopoly 167
8-4 Short-Run Supply Curves 129
10-2a Varieties of Oligopoly 167 10-2b Economies of Scale 167
8-4a Short-Run Firm Supply Curve 129 8-4b The Short-Run Industry
10-2c The High Cost of Entry 168 10-2d Crowding Out the
Supply Curve 129 8-4c Firm Supply and Market Equilibrium 130
Competition 169
8-5 Perfect Competition in the Long Run 132
10-3 Three Approaches to Oligopoly 169
8-5a Zero Economic Profit in the Long Run 132 8-5b Long-Run Adjust-
10-3a Collusion and Cartels 169 10-3b Price Leadership 172
ment to a Change of Demand 133
10-3c Game Theory 172
8-6 Long-Run Industry Supply Curve 135
10-4 Comparison of Oligopoly and Perfect Competition 176
8-6a Constant-Cost Industries 135 8-6b Increasing-Cost Industries 135
10-4a Oligopoly Price Is Usually Higher 176 10-4b Oligopoly Profit Is
8-7 Perfect Competition and Efficiency 137 Usually Higher 176
8-7a Productive Efficiency: Making Stuff Right 137 8-7b Allocative 10-5 Final Word 177
Efficiency: Making the Right Stuff 137 8-7c What’s so Perfect About
Perfect Competition? 138
8-8 Final Word 139
vi Contents
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
12-2 Why Wages Differ 202
Part 4 12-2a Differences in Training, Education, Age, and Experience 204
12-2b Differences in Ability 204 12-2c Differences in Risk 205
© Richard Cavalleri/Shutterstock.com
12-4d Trends in Union Membership 211
12-5 Final Word 213
13 Capital, Interest,
Entrepreneurship,
and Corporate Finance 216
11 Resource Markets
13-1 The Role of Time in Production
and Consumption 217
180
13-1a Production, Saving, and Time 217 13-1b Consumption, Saving,
11-1 The Once-Over 181 and Time 218 13-1c Optimal Investment 219
11-1a Resource Demand 181 11-1b Resource Supply 182 13-2 The Market for Loanable Funds 221
11-2 Demand and Supply of Resources 182 13-2a Demand for Loanable Funds 221 13-2b Supply of Loanable
11-2a Market Demand for Resources 183 11-2b Market Supply of Funds 222 13-2c Market Interest Rate 222
Resources 183 13-3 Why Interest Rates Differ 223
11-3 Temporary and Permanent Resource Price 13-3a Risk 223 13-3b Duration of the Loan 224
Differences 183 13-3c Administration Costs 224 13-3d Tax Treatment 224
11-3a Temporary Differences 184 11-3b Permanent Differences 184 13-4 Present Value and Discounting 224
11-4 Opportunity Cost and Economic Rent 185 13-4a Present Value of Payment One Year Hence 224 13-4b Present
11-4a Market A: All Earnings are Economic Rent 186 11-4b Market B: Value for Payments in Later Years 225 13-4c Present Value of an Income
All Earnings are Opportunity Cost 186 11-4c Market C: Earnings Include Stream 225 13-4d Present Value of an Annuity 226
Both Economic Rent and Opportunity Cost 186 13-5 Entrepreneurship 226
11-5 A Closer Look at Resource Demand 188 13-5a Role of the Entrepreneur 226 13-5b Entrepreneurs Drive the
11-5a Firm’s Demand for a Resource 188 11-5b Marginal Revenue Economy Forward 227 13-5c Who Are Not Entrepreneurs? 228
Product 188 11-5c Marginal Resource Cost 189 11-5d Maximizing 13-6 Corporate Finance 229
Profit or Minimizing Loss 190 11-5e Optimal Input and Optimal Output
13-6a Corporate Stock and Retained Earnings 229 13-6b Corporate
Decisions 191 11-5f Changes in Resource Demand 191
Bonds 230 13-6c Securities Exchanges 231
11-5g Optimal Use of More Than One Resource 193
13-7 Final Word 232
11-6 Final Word 193
Contents vii
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14-2 Market Behavior With Imperfect Information 240 15-5 Competitive Trends in the U.S. Economy 263
14-2a Optimal Search With Imperfect Information 240 15-5a Competition Over Time 263 15-5b Recent Competitive
14-2b The Winner’s Curse 241 Trends 264 15-5c Problems With Antitrust Policy 265
14-3 Asymmetric Information in Product Markets 242 15-6 Final Word 266
14-3a Hidden Characteristics: Adverse Selection 243 14-3b Hidden
16 Public
Actions: The Principal-Agent Problem 244 14-3c Asymmetric
Information in Insurance Markets 245 14-3d Coping With Asymmetric
Information 245
Goods and Public
14-4 Asymmetric Information in Labor Markets 246
Choice 268
14-4a Adverse Selection in Labor Markets 246 14-4b Signaling and 16-1 Public Goods 269
Screening 247 16-1a Private Goods, Public Goods, and in Between 269 16-1b Optimal
14-5 Behavioral Economics 248 Provision of Public Goods 271 16-1c Paying for Public Goods 271
14-5a Unbounded Rationality 248 14-5b Unbounded Willpower 249 16-2 Public Choice in Representative Democracy 272
14-5c Neuroeconomics 249 16-2a Median-Voter Model 272 16-2b Special Interest and Rational
14-6 Final Word 249 Ignorance 273 16-2c Distribution of Benefits and Costs 274
16-3 Exploiting Government Versus Avoiding
Government 277
Part 5
16-3a Rent Seeking 277 16-3b The Underground Economy 278
16-4 Bureaucracy and Representative Democracy 279
MaRkEt FaIluRE
16-4a Ownership and Funding of Bureaus 279 16-4b Ownership and
Organizational Behavior 280 16-4c Bureaucratic Objectives 280
viii Contents
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
18-2 Redistribution Programs
18-2a Official Poverty Level 310
310
18-2b Programs to Help the Poor 310 20 International Finance 344
18-3 Who Are the Poor? 314 20-1 Balance of Payments 345
18-3a Poverty and Age 314 18-3b Poverty and Public 20-1a International Economic Transactions 345 20-1b The Merchandise
Choice 315 18-3c The Feminization of Poverty 315 18-3d Poverty Trade Balance 346 20-1c Balance on Goods and Services 346
and Discrimination 317 18-3e Affirmative Action 318 20-1d Net Investment Income 347 20-1e Unilateral Transfers and the
18-4 Some Unintended Consequences of Income Current Account Balance 347 20-1f The Financial Account 348
20-1g Trade Deficits and Surpluses 349
Assistance 319
18-5 Welfare Reforms 320 20-2 Foreign Exchange Rates and Markets 350
20-2a Foreign Exchange 350 20-2b The Demand for Foreign
18-5a 1996 Reforms 320 18-5b Welfare Rolls Have Declined 321
Exchange 351 20-2c The Supply of Foreign Exchange 352
18-6 Final Word 322 20-2d The Foreign Exchange Rate 352
20-3 Other Factors Influencing Foreign Exchange
Markets 353
19-3 Efforts to Reduce Trade Barriers 336 21-5 Final Word 378
19-3a Freer Trade by Multilateral Agreement 336 19-3b World Trade
Organization 337 19-3c Common Markets 337
Index 380
19-4 Arguments for Trade Restrictions 338
19-4a National Defense Argument 338 19-4b Infant Industry
Argument 339 19-4c Antidumping Argument 339 19-4d Jobs
and Income Argument 339 19-4e Declining Industries Argument 340
19-4f Problems with Trade Protection 341
19-5 Final Word 341
Contents ix
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
1 The Art and Science
of Economic Analysis
Network/Everett
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Cartoon
© Photo Here Collection
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Es After finishing
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in Chapter 5 go
After
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studying this
this chapter,
chapter, you
you will
will be
be able
able to…
to… include
to PAGE 15 for STUDY TOOLS
1-1 Explain
1-1 Discuss the
the economic
objectives,problem of scarce
the process, resources
and the and
scope of unlimited wants
marketing ●●Explicit and implicit costs
1-2 Describe
1-2 therole
Identify the forces thatcustomer
of the shape economic choices
in marketing
Topics
●● discussed
Short-run costs in Chapter 1
include
●●Economic and normal profit
1-3 Explain
1-3 Explain the
eachrelationship
element of between economic
marketing strategy theory and economic reality
● The economic
Long-run
●●● costsproblem
1-4 Identify
1-4 Describesome pitfalls ofand
the consumer economic analysis
business decision-making process ● The scientific
Increasing
●●● andmethod
diminishing
1-5 Describe
1-5 several
Discuss the reasons to
key elements ofstudy economics
marketing research ● Marginal analysis
Economies and diseconomies
●●●
1-6 Explain the roles of social responsibility and technology in marketing ●●Normative versus positive analysis
1-7 Discuss the key elements of marketing research ●●Rational self-interest
1-8 Explain the roles of social responsibility and technology in marketing
●●Some pitfalls of economic thinking
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
▸ Why are comic-strip and TV characters like those ▸ Why is a good theory like a California Closet?
in Adventure Time, The Simpsons, and Family Guy ▸ What’s the big idea with economics?
missing a finger on each hand?
Finally, how can it be said that in economics “what goes
▸ Why do the kids on South Park have hands that
around comes around”? These and other questions are
look like mittens? And where is Dilbert’s mouth?
answered in this chapter, which introduces the art and
▸ Which college majors pay the most? In what way science of economic analysis.
are people who pound on vending machines
relying on theory?
Y
ou have been reading and hearing
about economic issues for years—
unemployment, inflation, poverty,
recessions, federal deficits, college tuition,
“Why are comic-strip
and TV characters like
airfares, stock prices, computer prices, those in Adventure Time,
smartphone prices, gas prices. When The Simpsons, and Family
explanations of such issues go into any depth,
your eyes may glaze over and you may tune
Guy missing a finger on
out, the same way you do when a weather
forecaster tries to explain high-pressure fronts
each hand?
”
colliding with moisture carried in from the coast.
What many people fail to realize is that economics is livelier than the dry accounts offered by the
news media. Economics is about making choices, and you make economic choices every day—choices
about whether to get a part-time job or focus on your studies, live in a dorm or off campus, take a course in
accounting or one in history, get married or stay single, pack a lunch or buy a sandwich. You already know
much more about economics than you realize. You bring to the subject a rich personal experience, an
experience that will be tapped throughout the book to reinforce your understanding of the basic ideas.
1-1 ThE EcOnOmic PrObLEm: problem of scarce resources but unlimited wants exists to a
greater or lesser extent for each of the 7.4 billion people on
ScArcE rESOUrcES, earth. Everybody—cab driver, farmer, brain surgeon, dicta-
tor, shepherd, student, politician—faces the problem. For
UnLimiTED WAnTS example, a cab driver uses time and other scarce resources,
such as the taxi, knowledge of the city, driving skills, and gas-
Would you like a new car, a nicer home, a smarter phone, oline, to earn income. That income, in turn, buys housing,
tastier meals, more free time, a more interesting social life, groceries, clothing, trips to Disney World, and thousands of
more spending money, more leisure, more sleep? Who other goods and services that help satisfy some of the driv-
wouldn’t? But even if you can satisfy some of these desires, er’s unlimited wants. Economics examines how people use
others keep popping up. The problem is that although your their scarce resources to satisfy their unlimited wants. Let’s
wants, or desires, are virtually unlimited, the resources pick apart the definition, begin-
available to satisfy these wants are scarce. A resource ning with resources, then goods
is scarce when it is not freely available—that is, when its and services, and finally focus economics The study of
on the heart of the matter— how people use their scarce
price exceeds zero. Because resources are scarce, you must
resources to satisfy their
choose from among your many wants, and whenever you economic choice, which results unlimited wants
choose, you must forgo satisfying some other wants. The from scarcity.
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
1-1a resources Natural resources include all gifts of nature, such as
bodies of water, trees, oil reserves, minerals, even animals.
Resources are the inputs, or factors of production, used Natural resources can be divided into renewable resources
to produce the goods and services that people want. and exhaustible resources. A renewable resource can be
Goods and services are scarce because resources are drawn on indefinitely if used conservatively. Thus, timber is
scarce. Resources sort into four broad categories: labor, a renewable resource if felled trees are replaced to regrow
capital, natural resources, a steady supply. The air and rivers are renewable resources
and entrepreneurial ability. if they are allowed sufficient time to cleanse themselves
resources The inputs, or Labor is human effort, both of any pollutants. More generally, biological resources like
factors of production, used fish, game, livestock, forests, rivers, groundwater, grass-
physical and mental. Labor
to produce the goods and
services that people want; includes the effort of the cab lands, and soil are renewable if managed properly. An
consist of labor, capital, driver and the brain surgeon. exhaustible resource—such as oil or coal—does not renew
natural resources, and Labor itself comes from a itself and so is available in a limited amount. Once burned,
entrepreneurial ability more fundamental resource: each barrel of oil or ton of coal is gone forever. The world’s
labor The physical and time. Without time we can oil and coal deposits are exhaustible.
mental effort used to produce accomplish nothing. We allo- A special kind of human skill called
goods and services cate our time to alternative entrepreneurial ability is the talent required to dream
capital The buildings, uses: We can sell our time as up a new product or find a better way to produce an exist-
equipment, and human skills labor, or we can spend our ing one , organize production, and assume the risk of profit
used to produce goods and time doing other things, like or loss. This special skill comes from an entrepreneur. An
services
sleeping, eating, studying, entrepreneur is a profit-seeking decision maker who
natural resources All playing sports, going online, starts with an idea, organizes an enterprise to bring that
gifts of nature used to attending class, watching TV, idea to life, and then assumes the risk of operation. An
produce goods and services;
includes renewable and or just relaxing with friends. entrepreneur pays resource owners for the opportunity
exhaustible resources Capital includes all to employ their resources in the firm. Every firm in the
human creations used to world today, such as Ford, Microsoft, Google, and Face-
entrepreneurial
ability The imagination produce goods and services. book, began as an idea in the mind of an entrepreneur.
required to develop a new Economists often distinguish Resource owners are paid wages for their labor,
product or process, the skill between physical capital interest for the use of their capital, and rent for the
needed to organize production, and human capital. Physical use of their natural resources. Entrepreneurial ability is
and the willingness to take the
risk of profit or loss
capital consists of factories, rewarded by profit, which equals the revenue from items
tools, machines, computers, sold minus the cost of the resources employed to make
entrepreneur A profit- buildings, airports, high- those items. Sometimes the entrepreneur suffers a loss.
seeking decision maker who
starts with an idea, organizes
ways, and other human cre- Resource earnings are usually based on the time these
an enterprise to bring that ations used to produce goods resources are employed. Resource payments therefore
idea to life, and assumes the and services. Physical capital have a time dimension, as in a wage of $10 per hour,
risk of the operation includes the cab driver’s taxi, interest of 6 percent per year, rent of $600 per month,
wages Payment to resource the surgeon’s scalpel, and or profit of $10,000 per year.
owners for their labor the building where your eco-
nomics class meets (or, if you
interest Payment to
are taking this course online,
1-1b Goods and Services
resource owners for the use of
their capital your computer and online Resources are combined in a variety of ways to produce
rent Payment to resource connectors). Human capital goods and services. A farmer, a tractor, 50 acres of land,
owners for the use of their consists of the knowledge seeds, and fertilizer combine to grow the good: corn.
natural resources and skill people acquire to One hundred musicians, musical instruments, chairs, a
profit Reward for increase their productiv- conductor, a musical score, and a music hall combine to
entrepreneurial ability; sales ity, such as the cab driver’s produce the service: Beethoven’s Fifth Symphony.
revenue minus resource cost knowledge of city streets, Corn is a good because it is something you can see,
good A tangible product the surgeon’s knowledge of feel, and touch; it requires scarce resources to produce;
used to satisfy human wants human anatomy, and your and it satisfies human wants. The book you are now
knowledge of economics. holding, the chair you are sitting in, the clothes you are
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
services are scarce, not free, and even those
that appear to be free come with strings
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
includes foreign households, for-
eign firms, and foreign govern- Exhibit 1
ments that supply resources and The Simple Circular-Flow Model for Households and Firms
products to U.S. demanders and Households earn income by supplying resources to resource markets, as shown in
demand resources and products the lower portion of the model. Firms demand these resources to produce goods and
services, which they supply to product markets, as shown in the upper portion of the
from U.S. suppliers.
model. Households spend their income to demand these goods and services. This
Markets are the means by spending flows through product markets as revenue to firms.
which buyers and sellers carry out
exchange at mutually agreeable
terms. By bringing together the
two sides of exchange, markets
Product
determine price, quantity, and markets
Go
quality. Markets are often physi- ts
od
s
u c Re
cal places, such as supermarkets, ve
an
nu
o
Pr
d
e
department stores, shopping e
se
r
rv
tu
malls, yard sales, flea markets,
ice
di
en
s
and swap meets. But markets
also include other mechanisms Exp
t
Lab entre
ro fi
ing. These market mechanisms
,p
or,
nt
ca pren
re
pit
t,
co
In
es
r
quantity, quality, and price of te
al, eur
m in
es
tu e s,
na
rc
products offered for sale. Goods ia ral
l a re Wa
g
so
u
b s Re
and services are bought and sold i o
lity ur
ces
, Resource
in product markets. Resources markets
are bought and sold in resource
markets. The most important
resource market is the labor, or
job, market. Think about your
own experience looking for a job,
and you’ll already have some primary interaction in a market economy—that between
idea of that market. households and firms. Exhibit 1 shows households on the
market A set of left and firms on the right; please take a look.
arrangements by which Households supply labor, capital, natural resources,
buyers and sellers carry
out exchange at mutually
1-1d A Simple and entrepreneurial ability to firms through resource
markets, shown in the lower portion of the exhibit. In
agreeable terms circular-Flow model return, households demand goods and services from
product market A Now that you have learned a firms through product markets, shown on the upper por-
market in which a good or
bit about economic decision tion of the exhibit. Viewed from the business end, firms
service is bought and sold
makers and markets, consider demand labor, capital, natural resources, and entrepre-
resource market A how all these interact. Such neurial ability from households through resource mar-
market in which a resource is
a picture is conveyed by the kets, and firms supply goods and services to households
bought and sold
circular-flow model, which through product markets.
circular-flow model A describes the flow of resources, The flows of resources and products are supported
diagram that traces the
products, income, and revenue by the flows of income and expenditure—that is, by the
flow of resources, products,
income, and revenue among among economic decision flow of money. So let’s add money. The demand and sup-
economic decision makers makers. The simple circular- ply of resources come together in resource markets to
flow model focuses on the determine what firms pay for resources. These resource
6 PART ONE: Introduction to Economics
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
prices—wages, interest, rent, and profit—flow as income 25 teams in the country. It is no surprise that coaches
to households. The demand and supply of products distort their selections to favor their own teams and
come together in product markets to determine what their own conferences. And, to make their own records
households pay for goods and services. These expen- look better, coaches inflate the rankings of teams they
ditures on goods and services flow as revenue to firms. have beaten.3
Resources and products flow in one direction—in this Rational self-interest should not necessarily be
case, counterclockwise—and the corresponding pay- viewed as blind materialism, pure selfishness, or greed.
ments flow in the other direction—clockwise. What goes We all know people who are tuned to radio station
around comes around. Take a little time now to trace the WIIFM (What’s In It For Me?). For most of us, how-
logic of the circular flows. ever, self-interest often includes the welfare of our
family, our friends, and perhaps the poor of the world.
Even so, our concern for others is influenced by our
personal cost of that concern. We may readily volunteer
1-2 ThE ArT OF EcOnOmic AnALYSiS to drive a friend to the airport on Saturday afternoon
but are less likely to offer a ride if the flight leaves at
An economy results as millions of individuals attempt to 6:00 a.m. When we donate clothes to an organization
satisfy their unlimited wants. Because their choices lie at such as Goodwill Industries, they are more likely to be
the heart of the economic problem—coping with scarce old and worn than brand new. People tend to give more
resources but unlimited wants—these choices deserve a to charities when their contributions are tax deduct-
closer look. Learning about the forces that shape eco- ible and when contributions garner social approval in
nomic choices is the first step toward understanding the the community (as when contributor names are made
art of economic analysis. public or when big donors get buildings named after
them).4 Managers donate more company funds to chari-
table causes when they own less of the company (and,
1-2a rational Self-interest thus, when their personal cost of contributing is lower).5
TV stations are more likely to donate airtime for public-
A key economic assumption is that individuals, in mak-
service announcements during the dead of night than
ing choices, rationally select what they perceive to be in
during prime time (which is why, 80 percent of such
their best interests. By rational, economists mean sim-
announcements air between 11:00 p.m. and 7:00 a.m.).
ply that people try to make the best choices they can,
In Asia, some people burn money to soothe the passage
given the available time and information. People may
of a departed loved one. But they burn fake money, not
not know with certainty which alternative will turn out
real money.
to be the best. They simply select the alternatives they
The notion of self-interest does not rule out concern
expect will yield the most satisfaction and happiness. In
for others; it simply means that concern for others is
general, rational self-interest means that each indi-
vidual tries to maximize the expected benefit achieved influenced by the same economic forces that affect other
economic choices. The lower the personal cost of help-
with a given cost or to minimize the expected cost of
ing others, the more help we offer. We don’t like to think
achieving a given benefit. Thus, economists begin with
that our behavior reflects our self-interest, but it usually
the assumption that people look out for their self-inter-
does. As Jane Austen wrote in Pride and Prejudice, “I
est. For example, a physician who owns a pharmacy
have been a selfish being all my life, in practice, though
prescribes 8 percent more drugs on average than a phy-
not in principle.”
sician who does not own a pharmacy.1 A physician who
owns a nuclear scanner (used to look inside the human
body) is seven times more likely to recommend a scan 3. Matthew Kotchen and Matthew Potoski,
“Conflicts of Interest Distort Public
than a physician who does not own a nuclear scanner.2 Evaluations: Evidence from the Top 25
Ballots of NCAA Football Coaches,” Journal
And as one more example of self-interest, the USA of Economic Behavior & Organization, 107 rational self-interest
Today weekly football poll asks coaches to list the top (November 2014): 51–63.
Each individual tries to
4. Dean Karlan and Margaret McConnell,
“Hey Look at Me: The Effect of Giving Circles maximize the expected
on Giving,” Journal of Economic Behavior & benefit achieved with a
1. Brian Chen, Paul Gertler, and Chuh-Yuh Yang, “Moral Hazard and Economies of Organization (forthcoming). given cost or to minimize the
Scope in Physician Ownership of Complementary Medical Services,” NBER Working 5. Ing-Haw Cheng, Harrison Hong, and Kelly
Paper 19622 (November 2013).
expected cost of achieving a
Shue, “Do Managers Do Good with Other
2. Sandeep Jouhar, Doctored: The Disillusionment of an American Physician, (Farrar, People’s Money?” NBER Working Paper No.
given benefit
Straus, and Giroux, 2014), p. 96. 19432 (September 2013).
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
1-2b choice requires Time
and information
Rational choice takes time and requires information,
but time and information are themselves scarce and
therefore valuable. If you have any doubts about the
time and information needed to make choices, talk to
someone who recently purchased a home, a car, or a
personal computer. Talk to a corporate official trying to
decide whether to introduce a new product, sell online,
build a new factory, or buy another firm. Or think back
to your own experience in choosing a college. You prob-
© Milkovasa/Shutterstock.com
ably talked to friends, relatives, teachers, and guidance
counselors. You likely used school catalogs, college
guides, and Web sites. You may have even visited some
campuses to meet the admissions staff and anyone else
willing to talk. The decision took time and money, and it
probably involved aggravation and anxiety.
Because information is costly to acquire, we are When deciding whether to order dessert, ask
often willing to pay others to gather and digest it for yourself, “is the marginal benefit higher than the
us. College guidebooks, stock analysts, travel agents, marginal cost?”
marginal Incremental,
able, a change in the sta- 1-2d microeconomics
additional, or extra; used
tus quo. A rational decision
maker changes the status quo
and macroeconomics
to describe a change in an
economic variable if the expected marginal ben- Although you have made thousands of economic
efit from the change exceeds choices, you probably seldom think about your own
8 PART ONE: Introduction to Economics
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
economic behavior. For example, why are you reading individual choice. Choice requires time and information
this book right now rather than doing something else? and involves a comparison of the expected marginal ben-
Microeconomics is the study of your economic behavior efit and the expected marginal cost of alternative actions.
and the economic behavior of others who make choices Microeconomics looks at the individual pieces of the
about such matters as how much to study and how much economic puzzle; macroeconomics fits the pieces
to party, how much to borrow and how much to save, together to form the big picture.
what to buy and what to sell. Microeconomics examines
individual economic choices and how markets coordinate
the choices of various decision makers. Microeconomics
explains how price and quantity are determined in indi- 1-3 ThE SciEncE OF EcOnOmic
vidual markets—the market for breakfast cereal, sports
equipment, or used cars, for instance.
AnALYSiS
You have probably given little thought to what influ-
ences your own economic choices. You have likely given Economists use scientific analysis to develop theories,
even less thought to how your choices link up with those or models, that help explain economic behavior. An
made by millions of others in the U.S. economy to deter- economic theory, or economic model, is a simplifi-
mine economy-wide measures such as total production, cation of economic reality that is used to make predic-
employment, and economic growth. Macroeconomics tions about cause and effect in the real world. A theory,
studies the performance of the economy as a whole. or model, such as the circular-flow model, captures the
Whereas microeconomics studies the individual pieces important elements of the problem under study but
of the economic puzzle, as reflected in particular mar- need not spell out every detail and interrelation. In
kets, macroeconomics puts all the pieces together to fact, adding more details may make a theory more
focus on the big picture. Macroeconomics sees the for- unwieldy and, therefore, less useful. For example, a
est, not the trees; the beach, not the grains of sand; and wristwatch is a model that tells time, but a watch fes-
the Rose Bowl parade float, not the individual flowers tooned with extra features is harder to read at a glance
that shape and color that float. and is therefore less useful as a time-telling model. The
The national economy usually grows over time, but world is so complex that we must simplify it to make
along the way it sometimes stumbles, experiencing reces- sense of things. Store mannequins simplify the human
sions in economic activity, as reflected by a decline in form (some even lack arms and heads). Comic strips
production, employment, and other aggregate measures. and cartoons simplify a char-
Economic fluctuations are the rise and fall of economic acter’s anatomy—leaving out
microeconomics The
activity relative to the long-term growth trend of the fingers (in the case of Adven-
study of the economic
economy. These fluctuations, or business cycles, vary in ture Time, The Simpsons, and behavior in particular markets,
length and intensity, but they usually involve the entire Family Guy) or a mouth (in such as that for computers or
the case of Dilbert), for unskilled labor
nation and often other nations too. For example, the U.S.
economy now produces more than four times as much as instance. You might think of macroeconomics The
it did in 1960, despite experiencing eight recessions since economic theory as a stripped- study of the economic
down, or streamlined, version behavior of entire economies,
then, including the Great Recession of 2007–2009. as measured, for example,
of economic reality.
by total production and
To Review: The art of economic analysis focuses on how A good theory helps us employment
people use their scarce resources in an attempt to satisfy understand a messy and con-
fusing world. Lacking a the- economic fluctuations
their unlimited wants. Rational self-interest guides
The rise and fall of economic
ory of how things work, our activity relative to the long-
thinking can become clut- term growth trend of the
tered with facts, one piled on economy; also called business
economic theory, or
economic model A
a messy and for the mind. A good theory simplification of reality used
”
to make predictions about
offers a helpful guide to sort-
confusing world. ing, saving, and understand-
cause and effect in the real
world
ing information.
CHAPTER 1: The Art and Science of Economic Analysis 9
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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Vihdoin saavuttiin koneenkäyttäjän portille. Miehemme otti itse
häkin ja sydän tavallista enemmän pamppaillen kantoi sen sisälle
suureen saliin. Rouva Gannett, yksinkertaisen näköinen,
ruskeasilmäinen nainen, taputteli ihastuksesta käsiään.
"Jos viivyt ulkona jälkeen seitsemän illalla, eli teet jotain muuta
mikä ei minua miellyttäisi", jatkoi koneenkäyttäjä innoissaan, "kertoo
se ne minulle. Vieraat, jotka käyvät luonasi, sanalla sanoen kaikki
mitä teet ja toimit, saan kuulla."
"Miksikä ei?"
"En voinut kärsiä sitä, Jem. Ja kun en voinut kärsiä sitä, möin sen
saadakseni nuo tarpeelliset esineet itselleni ja sinulle."
Koneenkäyttäjä lennätti veitsen toiselle puolelle huonetta.
"Minä — minä möin sen sinun tähtesi Jem", änkytti hän. "Se
valehteli niin kauheasti sinusta, enkä minä voinut kuunnella
sellaisia."
"Minä tulin aivan sairaaksi sen jutuista — tuskin tiesin mitä tehdä",
jatkoi rouva Gannett. "Ollessasi Suezissa — — —."
"Ette usko mitä siihen aikaan syötiin, kun minä olin laivapoikana",
jatkoi laivuri. "Ette usko vaikkapa vannoisin raamatun kautta."
"Niin, kapteeni?"
"Tule tänne!"
"On."
Vasta illalla kun miehistön viha jo vähän oli lauhtunut, hiipi poika
kojuunsa ja nukkui ennen pitkää vanhurskaan unta. Mutta muutaman
tunnin kuluttua oli hän kuulevinaan miesten ääniä; hän raotti silmiään
ja huomasi kummakseen miesten istuvan pöydän ääressä ja
puhelevan.
"Kelpo selkäsaunan hän on ansainnut, totta totisesti", sanoi Bill ja
pureskeli kuivaa leivänkappaletta.
"Tommy!"
Ukko toi pyydettyä ja kun Bill ensin oli paitansa hihalla pyyhkinyt
voipalasen paperilta, asetti hän kirjotusvehkeet uhrin eteen.