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7 Secrets of Highly Effective Social Impact Communicators: How to Grow Your Influence to Solve Society’s Most Pressing Challenges 1st Edition Nate Birt full chapter instant download
7 Secrets of Highly Effective Social Impact Communicators: How to Grow Your Influence to Solve Society’s Most Pressing Challenges 1st Edition Nate Birt full chapter instant download
7 Secrets of Highly Effective Social Impact Communicators: How to Grow Your Influence to Solve Society’s Most Pressing Challenges 1st Edition Nate Birt full chapter instant download
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7 Secrets of Highly
Effective Social Impact
Communicators
How to Grow Your Influence to Solve
Society’s Most Pressing Challenges
―
Nate Birt
7 Secrets of Highly
Effective Social Impact
Communicators
How to Grow Your Influence
to Solve Society’s Most
Pressing Challenges
Nate Birt
7 Secrets of Highly Effective Social Impact Communicators: How to Grow
Your Influence to Solve Society’s Most Pressing Challenges
Nate Birt
High Hill, MO, USA
Acknowledgments����������������������������������������������������������������������������xvii
Introduction���������������������������������������������������������������������������������������xix
v
Table of Contents
vi
Table of Contents
vii
Table of Contents
viii
Table of Contents
ix
Table of Contents
x
Table of Contents
Ask the experts: How can social impact communicators build personal
and professional legacies that outlive them and their careers?�����������������������181
Some final thoughts on legacy and the journey before you������������������������������183
Key Questions���������������������������������������������������������������������������������������������������187
Index�������������������������������������������������������������������������������������������������193
xi
About the Author
Nate Birt is a nationally published author,
speaker, and founder of Silver Maple Strategies
(www.SilverMapleStrategies.com), a social
impact communication consulting company.
He helps purpose-driven executives accelerate
massive goals through content strategy, grant
proposal development, and private coaching.
Nate is a senior adviser to Trust In Food,
the mission-driven division of Farm Journal
focused on accelerating the adoption of climate-smart agriculture. He has
helped organizations build and implement multimillion-dollar climate
change programs across Fortune 500 companies, global nonprofits,
and government agencies. Nate holds a master’s in journalism from the
University of Missouri. His writing has appeared in the Detroit Free Press,
Entrepreneur, Fast Company, and The Washington Post. He and his wife,
Julie, operate a small farm with their four children—Micah, Titus, Ezra, and
Phoebe—outside of St. Louis.
xiii
About the Technical Reviewer
Over the course of a 25-year career spanning
Fortune 500 companies, nonprofits, and
foundations, Amy Skoczlas Cole has worked to
reimagine the systems that deliver sustainable
food, clean water, and low carbon energy to
society. She serves as President of Trust In
Food, Farm Journal’s mission-driven division
focused on accelerating the adoption of
climate-smart agriculture. Previously, she
has led groundbreaking social impact change
efforts at eBay, American Public Media, and
Pentair. She started her career at Conservation International, where she
forged some of the earliest partnerships between environmentalists and
the private sector.
xv
Acknowledgments
I am so grateful to everyone who made this book for purpose-driven
communicators possible. I’d first like to thank Shiva Ramachandran at
Apress. She immediately expressed excitement about the topic, coached
me at every stage of publication, and redoubled my belief in the power of
books to clarify our thinking and transform our hearts for good. Likewise
I am forever grateful to Shon Vareichung, who shepherded me and this
volume—and kept me on deadline. I extend deepest thankfulness and
friendship to this book’s technical reviewer, Amy Skoczlas Cole, for her
generous investment of time, compassion, and a critical eye toward
the core themes, framing, and explanation of the concepts in this book.
Without her contributions amid an extraordinarily full executive plate,
this book would have fallen flat on the shelf—and I along with it. Sincere
thanks to the experts who generously gave of their time and insights for
the interviews found in the second half of this book: Martín Casanova,
Max Gulde, Kent Harrison, and Deron Johnson. You are a credit to your
profession and are leaving a powerful legacy any communicator would
do well to follow. Last but not least, I am blessed beyond measure to
count my wife, Julie, and my children—Micah, Titus, Ezra, and Phoebe—
as my biggest champions, encouragers, and pop-up camper trekking
companions. Thank you all for believing in me, even when I fail to believe
in myself. I would thank our dogs, chickens, turkeys, and dairy cows, but
there are too many of them to name. And anyway, they don’t know how
to read.
xvii
Introduction
hat is (and isn’t) social impact
W
communication?
An awkward conversation during my daughter’s ballet class led me to this
project. It all began so innocently.
There I was, seated on a slick blue couch that, for its lack of a back, at
least offered padding (thank heaven for small comforts). Another dad and I
struck up a conversation.
“What do you do?” I asked.
He explained his work as an attorney who handled an array of cases
including family law and criminal cases.
“What do you do?” he replied.
“I’m a social impact consultant,” I replied.
He sat there for a split second. Dazed and confused.
“What does that mean?” he asked.
From here, I tap-danced (or perhaps pirouetted—this was, after all, a
ballet class) my way down a rather slippery slope and into safely tangible
territory. I talked about how my background is in food and agriculture.
I spoke about environmental stewardship—helping farmers build soil
health and water quality. I explained that my specialty happens to be
communication strategy and content creation.
Then, I turned the conversation back to lawyers, a favorite and beloved
profession from time immemorial.
You should not have to face a similar fate. The humiliation of confused
stares. The genuinely interested yet befuddled family, friends, and
neighbors who feel they’ll never know what to do with what you do.
xix
Introduction
xx
Introduction
xxi
Introduction
Let’s tackle the left-hand side of the list first by studying what social
impact communication means. I’m going to give you my definition. You are
free to disagree or add your own nuance. We are simply setting the stage.
xxii
Introduction
xxiii
Introduction
xxiv
Another random document with
no related content on Scribd:
Sireno anduuo perdido por la
hermosa pastora Diana? La otra
le respondio: esta sin duda debe
ser: porque junto a vna fuente,
que está cerca de este prado, me
dizen que fue la despedida de los
dos digna de ser para siempre
celebrada, segun las amorosas
razones que entre ellos passaron.
Cuando Sireno esto oyó quedó
fuera si en uer que las tres
nimphas tuuiessen noticia de sus
desuenturas. Y prosiguiendo
Cinthia dixo: Y en esta misma
ribera ay otras muy hermosas
pastoras y otros pastores
enamorados, adonde el amor ha
mostrado grandissimos effectos, y
algunos muy al contrario de lo
que se esperaua. La tercera, que
Polidora se llamaua, le respondio:
cosa es essa de que yo no me
espantaria, porque no ay
successo en amor por auieso que
sea, que ponga espanto a los que
por estas cosas han passado.
Mas dime, Dorida, ¿cómo sabes
tú de essa despedida? Selo (dixo
Dorida) porque al tiempo que se
despidieron junto a la fuente que
digo lo oyó Celio, que desde
encima de un roble les estaria
acechando, y la puso toda al pie
de la letra en uerso, de la misma
manera que ella passó; por esso
si me escuchays, al son de mi
instrumento pienso cantalla.
Cinthia le respondio: hermosa
Dorida, los hados te sean
fauorables, como nos es alegre tu
gracia y hermosura, y no menos
sera oyrte cantar cosa tanto para
saber. Y tomando Doria su harpa,
començo a cantar desta manera:
Canto de la nimpha.
Cancion de Diana